Marketing Manager cover letter template header

How to Write a Marketing Manager Cover Letter (With Template)

Gabriele Culot

Key takeaways

  • A cover letter can be the most important element in a job application. Ensuring your profile stands out to recruiters is crucial to your professional success.
  • A well-tailored cover letter should provide relevant information clearly and concisely. Focus on detailing your skills and why you are the right person for that specific role.
  • The included Marketing Manager cover letter template provides an easy starting point to craft your own cover letters. Adapt and personalize it to fit your profile.

A well-written cover letter is key to quickly getting the attention of prospective employers. Among countless job seekers, resumes, and application letters, yours need to stand out on first impression if you want to ensure your job search   translates to a new role .

In this post, you will discover:

  • Reasons why a well-crafted cover letter is key to professional success, from entry-level roles to senior positions
  • Cover letter do’s and dont’s
  • A Marketing Manager sample cover letter you can easily adapt and personalize

A well-tailored   cover letter : The key to   job application   success

Ensuring you know how to write a cover letter that is clear, informative, and tailored to the role you are applying to will benefit you in many ways. Well-crafted cover letters have many benefits, which include:

  • Showcasing relevance:   Tailoring your cover letter allows you to emphasize the most relevant skills, experiences, and achievements that align with the specific job requirements. This immediately captures the attention of the   talent acquisition   team, recruiters, or human resources reps.
  • Demonstrating research:   A good cover letter conveys your understanding of the organization's needs and illustrates how you can contribute to its success, signaling to potential employers that you've done your homework.
  • Telling your story:   Each job application is unique, and a tailored cover letter enables you to craft a personalized narrative. It lets you connect your professional journey with the role's specific challenges and opportunities, making your application more compelling.
  • Highlighting cultural fit:   Your cover letter allows you to address the company's values, mission, and culture. By aligning your experiences and values with those of the organization, you demonstrate a cultural fit and convey your enthusiasm for being part of the team.
  • Addressing specific requirements:   Job postings often include   specific skills or qualifications   the employer is seeking. Tailoring your cover letter enables you to address these requirements directly, showcasing how you possess the desired attributes and can meet the company's expectations.

Cover letter tips

A great cover letter should reflect your professional profile and personality. However, no matter what your cover letter's content is, the tips below will help ensure the message you want to convey is clear and easily accessible to hiring managers.

  • Keep it concise:   Aim for a cover letter length of 250-400 words. Be succinct in presenting your qualifications and experiences.
  • Use a clean layout:   Opt for a professional and clean cover letter format with a standard font (e.g., Arial, Calibri, or Times New Roman) and a font size of 10-12 points.
  • Include   contact information :   Provide your contact information at the top of the cover letter, including your name, phone number, and professional email address.
  • Use   headers   and sections:   Organize your cover letter into clear sections with headers such as Introduction, Work Experience, and Achievements for easy readability.
  • Maintain a professional tone:   Keep the tone of your cover letter professional and upbeat. Avoid overly casual language, and focus on showcasing your skills and experiences.
  • Use keywords:   Incorporate relevant keywords from the Agile Project Manager   job description   and company website into your cover letter. This can help your application pass through   applicant tracking systems (ATS)   used by many employers.
  • Highlight achievements with bullet points:   Use bullet points to list specific accomplishments or notable projects. This makes it easier for the reader to grasp your accomplishments quickly.
  • Use quantifiable data:   Whenever possible, include quantifiable data to demonstrate the impact of your achievements. Numbers provide concrete evidence of your contributions.
  • Match company tone:   Adapt your writing style to match the tone of the company and industry. Research the company's culture to strike the right balance between professionalism and personality.
  • Showcase company knowledge:   Demonstrate your understanding of the company by referencing its values, mission, or recent achievements. Explain why you're excited about the opportunity to work for this specific organization.
  • Address employment gaps (if applicable):   If you have employment gaps, briefly address them in a positive light, focusing on any skills or experiences gained during those periods.
  • Proofread   thoroughly:   Eliminate typos and grammatical errors by proofreading your cover letter multiple times. Consider using tools like Grammarly to catch any overlooked mistakes and ensure your English (or any language you use) is correct.
  • Include a   call to action :   Conclude your cover letter with a call to action, expressing your enthusiasm for the opportunity and indicating your readiness for an interview.
  • Follow submission instructions:   If there are specific instructions for submitting the cover letter, such as naming conventions or document formats, ensure that you adhere to them.
  • Save as a PDF:   Save your cover letter as a PDF before submitting it. This ensures that the formatting remains consistent across different devices and software.

While understanding the correct steps to write a cover letter is crucial to your professional success, knowing what mistakes to avoid is equally important. The best cover letter can easily be made useless by a tiny blunder. Avoid making the mistakes listed below; you will be halfway to your new job.

  • Don't use a generic greeting:   Avoid generic salutations like "To whom it may concern," “Dear sir or madam, “ or “Dear hiring manager.“ Whenever possible, address the cover letter to a specific person.
  • Don't repeat your resume:   An effective cover letter should complement your resume, not duplicate it. Focus on specific experiences and achievements that showcase your qualifications for the role.
  • Don't exaggerate or lie:   Be truthful in your cover letter. Exaggerating your qualifications or providing false information can harm your chances and damage your professional reputation.
  • Don't use unprofessional email addresses:   Ensure that the email address you use in your contact information is professional. Avoid using nicknames or unprofessional terms.
  • Don't include irrelevant information:   Keep your cover letter focused on the job. Avoid including unrelated personal details or experiences that do not contribute to your suitability for the role.
  • Don't use jargon unnecessarily:   While demonstrating your knowledge is essential, avoid unnecessary jargon that may confuse the reader. Use clear and straightforward language.
  • Don't sound overly eager:   Expressing enthusiasm is positive but can easily feel unauthentic if overdone.

Remember, the goal of a practical cover letter is to present your qualifications in a clear, organized, and compelling manner while adhering to professional standards.

How to structure your Marketing Manager   cover letter

Express your genuine interest in the   Marketing Manager   position in the opening paragraph. Communicate your passion for developing and executing strategic marketing initiatives and your eagerness to contribute to a team dedicated to achieving marketing goals. If applicable, mention any referrals that have influenced your decision to apply for this specific role.

About your current role

Highlight your achievements and effective marketing strategies that have positively impacted the success of your current team. Emphasize your role in leading marketing campaigns, developing brand strategies, and driving successful marketing outcomes. Demonstrate your proficiency in utilizing various marketing channels and analytics to measure campaign effectiveness.

Use this section to outline your current responsibilities and ongoing projects, emphasizing how they align with the requirements and objectives of the Marketing Manager role.

About your experience

Detail your hands-on experience in marketing roles, showcasing your ability to create and implement marketing plans, manage budgets, and oversee cross-functional marketing teams. Clearly communicate that your marketing skills and readiness for the role are well-established. 

This section is also an opportunity to highlight any relevant certifications or additional skills you've acquired throughout your marketing   career path .

Notable achievements

Highlight notable accomplishments that showcase your effectiveness as a Marketing Manager. Whether you played a key role in launching a successful product campaign, increasing brand awareness, or achieving significant growth in customer acquisition, use this section to concisely mention your achievements, how they were measured, and their impact on the overall success of your marketing efforts.

Why you want to work there

Express your interest in the company by highlighting specific aspects of its industry reputation, products or services, mission, and values related to marketing that resonate with you. Convey how these align with your professional goals and how you envision contributing to the company's success through your expertise in marketing. Be concise but articulate about your motivations.

Specific projects or initiatives that motivated you to apply

Demonstrate your understanding of the organization by referencing specific marketing-related projects or initiatives that have captured your interest. Draw connections between these initiatives and your skills and experiences, emphasizing how your contributions align with the company's marketing goals. This shows your genuine interest and proactive approach to aligning with the company's mission.

In the closing paragraph, reiterate your enthusiasm to contribute to the company's success as a Marketing Manager. Express your eagerness to discuss how your skills align with the company's marketing objectives and invite the reader to reach out with any questions they may have. Sign off with a professional salutation.

Marketing Manager   cover letter template

Dear [Hiring Manager’s name],

I am writing to express my enthusiastic interest in the Marketing Manager position at [Company Name], as advertised. With a proven background in strategic marketing and a track record of developing and executing successful marketing campaigns, I am confident in my ability to contribute effectively to your organization.

About my current role

In my current position as a Marketing Manager at [Current Company], I have:

  • Developed and implemented comprehensive marketing strategies that resulted in [specific outcome, e.g., increased brand visibility, lead generation, or revenue growth].
  • Led a team of marketing professionals in executing integrated marketing campaigns across digital and traditional channels.
  • Analyzed marketing data and metrics to assess campaign performance and inform future strategy.

About my Marketing Manager experience

My experience extends to:

  • Managing end-to-end marketing initiatives, including market research, campaign planning, and performance analysis.
  • Collaborating with cross-functional teams, including sales, product development, and creative, to align marketing efforts with overall business goals.
  • Utilizing marketing automation tools and CRM systems to streamline processes and enhance campaign effectiveness.

Some of my notable achievements include:

  • Launching [specific successful marketing campaign], resulting in a [percentage] increase in customer engagement.
  • Implementing a lead nurturing program that contributed to a [percentage] increase in conversion rates.
  • Enhancing social media presence, leading to a [percentage] growth in followers and increased brand awareness.

Why I want to work for [Company]

I am particularly drawn to [Company Name] due to its [mention aspects unique to the company and are a core part of its mission and values such as commitment to innovation in marketing, dedication to customer satisfaction, growth,...]. I am excited to apply my marketing skills to contribute to [Company Name]'s success in achieving its marketing and business objectives.

Specific projects or initiatives of [Company] that motivated me to apply

In researching [Company Name], I was impressed by your recent initiatives in [specific marketing-related project or achievement]. I believe my experience in marketing management aligns seamlessly with your organizational objectives. My commitment to delivering impactful marketing strategies, coupled with my dedication to delivering high-quality results, would make me a valuable addition to your marketing team.

Thank you for considering my application. I am eager to further discuss how my skills and experiences align with the Marketing Manager role at [Company Name]. I look forward to contributing to your team's success.

[Your Full Name]

Get your career rolling with Deel

Your job application is your chance to tell your professional story, and a well-tailored cover letter is your narrative's opening chapter. Remember that personalization is key. Make each word count, emphasizing how your background uniquely positions you as the ideal candidate, and get your dream job. 

Looking for even more inspiration?   Discover how to write a stellar cover letter in 5 steps .

Discover more tips and tools to help boost your career further and climb the steps to your dream job on   the get-hired content hub .

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5 Marketing Manager Cover Letter Examples Made for 2024 

Stephen Greet

  • Marketing Manager Cover Letter
  • Marketing Manager Cover Letters by Role
  • Marketing Manager Cover Letters by Experience
  • Write Your Marketing Manager Cover Letter

You’re an expert at generating demand and interest in a company’s products or services. New markets are identified, profitability analysis is completed, and successful strategies are created when you’re leading the marketing team. 

Now it’s time to craft an expert-level cover letter to accompany your marketing manager resume and present your promotional skills to hiring teams. 

With every company being concerned about ad spend and brand image, they’ll want to ensure they bring highly skilled marketing managers on board. You can optimize for success with our marketing manager cover letter examples that are proven to be effective in 2024.

application letter marketing manager

Marketing Manager Cover Letter Example

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Marketing manager
cover letter example

Why this cover letter works

  • Contextualize your relevant experiences backed up by quantified wins. Keywords like digital marketing campaigns, analysis, reporting, social media management, and ROI rank high when tailoring your marketing manager cover letter to the employer’s needs.

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Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Digital Marketing Manager Cover Letter Example

Digital marketing manager cover letter example

  • Establish credibility by highlighting relevant quantifiable achievements (cue organic traffic, CTR, conversion rate, etc.), and don’t leave out any tools deployed (Think Hootsuite, Moz Pro, and SEMrush).

Product Marketing Manager Cover Letter Example

Product marketing manager cover letter example

  • Use snappy anecdotes to show your proficiency in generating a positive impact. In this case, recruiters hope to see instances where you developed GTM strategy, elevated product accessibility, oversaw a product launch team, etc.

Senior Marketing Manager Cover Letter Example

Senior marketing manager cover letter example

  • Key among the applicable strategies are SEO, SEM, and data visualization. Take a leaf from how Amir talks about increasing organic web traffic by 32% and decreasing by 11% at Impellizzer’s Pizza and dissecting marketing data with Tableau for actionable insights at Jack Fry’s.

Marketing Communications Manager Cover Letter Example

Marketing communications manager cover letter example

  • Go the extra mile to draw attention to the tools instrumental in these wins. After all, who wouldn’t wish to have a tech-savvy employee steering their company’s operations? You could discuss social media platforms, video editing tools like Adobe Premiere Pro, and web analytics platforms like SEMrush.

Related cover letter examples

  • Social media manager
  • Account manager
  • Product manager

How to Present Your Skills Successfully in Your Marketing Manager Cover Letter

Salesperson pops out of computer screen to depict outselling the competition with sales cover letter

If you were designing a promotional plan to enter a new market you hadn’t targeted before, you’d want to do thorough research to understand those consumers’ needs. Creating your cover letter for each job requires a similar approach. 

Use the same skill set you’d apply during market research to review the job description . Then, find ways to relate your top skills , like positioning strategies and social media advertising, to show how you can help each company achieve its mission.

application letter marketing manager

Write an intro to your marketing manager cover letter that speaks to the company’s needs 

If you were writing copy for a company sales page, you’d want to immediately relate to some key customer pain points to grab their attention. You should do the same with your marketing management cover letter. 

For instance, if you were applying to be the marketing manager for a brand that produces healthier breakfast-related foods, you could explain how you’ll use your web content advertising strategies to help the company fulfill its objective of creating a healthier breakfast experience for customers worldwide. 

It’s also best practice to do some research to find the name of a specific hiring manager you can list in the greeting. It’s the same as greeting customers by name to boost retention and satisfaction scores. 

The opener below is a good start, but it falls short since it doesn’t greet anyone by name or include any specifics about their marketing management skills or the company’s mission.

Lacking specificity here! 

I’m very interested in the marketing management position you have available. With my well-rounded education and experience in promotional efforts, I believe I’ll be a great fit for your company’s needs.

Try to write an opener like the following that relates directly to how the candidate’s product marketing expertise will impact Kruger Products’ goals of company growth and diversification. 

A highly specific opener for the win! 

Dear Ms. Anderson,

The entrepreneurial spirit engraved into Kruger Products has inspired me to bring my product marketing expertise to contribute towards the growth and diversification of your operations. More than just a profession, I seek opportunities to devise innovative solutions for market challenges, echoing how Kruger Products provides cost-effective, high-quality solutions to multiple sectors across North America.

application letter marketing manager

Promote your marketing management skills in the cover letter body

Just like every promotional claim isn’t complete without data to back it up, neither are the skills you include in your cover letter. 

Every company’s marketing efforts are based on data, so including as many metrics as possible, like conversion rates and promotional reach, will help back up your skills with previous achievements. 

Including details about how you’ll lead teams is also a great idea. Any examples like how you boosted employee satisfaction scores or trained new hires successfully will make you stand out as a marketing manager. 

A great body paragraph with marketing metrics and software!

In a similar role at Detroit Labs, I drove a 52% increase in conversion rates and a significant reduction of 29% in customer acquisition costs. These accomplishments were achieved using tools like Moz Pro for SEO, Google Ads for Pay-Per-Click Campaigns, and Sprout Social for effective social media strategies.

application letter marketing manager

Round out your skills with a great closing to your marketing manager cover letter

You know that every promotion needs to come to a well-rounded conclusion relating back to key points and using a call to action. You should do the same with your marketing management cover letter. 

Relate back to the company’s mission one last time and how your essential skills fit in. For instance, you could explain how you’ll use your strategic positioning experience to help a company offering an LMS system stand out amongst other learning-based software in the industry. 

Then, end by thanking the hiring manager for their time and using a light call to action like “I look forward to hearing from you soon.” It’s similar to the strategies you’d use to boost customer retention after someone makes a purchase. 

The closer below is a decent start, but it doesn’t quite hit the mark since it doesn’t relate back to any specifics of the marketing management role.

Lacking a connection to the company’s mission! 

I believe my well-versed skill set will make me an asset as a marketing manager with your company. Thank you for reviewing my application, and I look forward to hearing from you soon. 

Sincerely, 

Bailey Johnson

Try to write a closer like the one below that relates directly to the applicant’s passion for GM’s commitment to electrification and how their digital marketing skills fit in. 

A closer that connects key skills to company goals! 

GM’s commitment to electrification, with nearly half of its product portfolio projected to be electric by 2025, mirrors the transformative power of digital marketing. Joining forces with GM offers an intriguing opportunity to leverage my digital marketing acumen in forming new connections, spreading the electrification message, and sustaining meaningful relationships. Thank you for your time, and I anticipate our upcoming dialogue.

Santiago Silva

Aim to keep your marketing management cover letter to one page in length. It should concisely represent your top skills like web content management and market research and how they relate to achieving each company’s goals, like expanding its reach to more digital platforms. 

This is similar to obstacles you may encounter when designing personalized email campaigns using customer names. Just like you may not have every customer’s information available, some companies may not list a specific hiring manager. In that case, simply leading with “Dear [name of company] hiring team” will work well too. 

Try to match the company’s tone in the job description while writing your cover letter to show how you fit in with the company culture. It’s the same as how you would design your social media copy in the tone of your target audience to show how your product fits in with their lifestyle. 

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application letter marketing manager

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How to Write an Effective Marketing Manager Cover Letter and Resume

Cover letters express your interest to work as a marketing manager for an organization. They offer you a chance to expand on your skills and job experience in a way that your resume cannot. A cover letter can increase your chances of proceeding to the next stages of an interview with a potential employer. 

Professionals often experience challenges when writing a cover letter. Job applicants may find themselves asking what types of experiences to include in this document. We’ve come up with a few tips to guide you as you write your cover letter for marketing manager positions.

Find your bootcamp match

Marketing manager cover letter guide.

This article highlights a few tips that will transform your resume to persuade the hiring manager to see you as a great fit for the position in question. If you still have doubts about the importance of this document, here are a few reasons why your marketing manager cover letter is important. 

Why Does Your Marketing Manager Cover Letter Matter? 

Cover letters still matter in 2021. Technology might have changed the way we send out applications, but cover letters remain fairly important to the job application process. This is because a cover letter accompanies your resume. They are used to provide further details about your skills, experiences, and what you can bring to the organization.

Cover letters matter because they allow hiring managers to develop a better sense of your capabilities and whether you would be a good fit for the position you are applying for. You should put a great amount of effort and detail into preparing these documents. 

Essential Components of Your Marketing Manager Cover Letter

Cover letters vary with each job application. Listed below are the main components that every marketing manager’s cover letter should have. 

  • Contact information. At the top of your letter, you should include contact details including your phone number and email address. You can also include links to your professional profiles. 
  • An introduction. All cover letters have an introduction that informs the reader of the position you are applying for and how you learned of it. You can also use this section to explain why you are interested in the position. Include something specific about the company to demonstrate a genuine interest in the position you are applying for. 
  • A few paragraphs to ‘sell yourself.’ You should inform the reader that you understand the job description and that you possess the skills necessary to work in that role. Your cover letter should include character traits, specific experiences, qualifications, and skills that prove you are the ideal candidate for the position. 
  • A conclusion. All cover letters have a short closing paragraph that summarizes your qualifications. You should repeat why you are a good fit for the organization. Remember to thank the hiring managers before closing your cover letter.

5 Tips for Writing a Strong Marketing Manager Cover Letter

You’ll need a strong cover letter to persuade the hiring manager that you are the ideal candidate for the position. Below are a few writing tips to help you write an effective cover letter . 

  • Use a new cover letter for each job. While it’s okay to recycle a few sentences from your previous cover letters, try not to send generic letters. You should read the job description and find keywords to use for your cover letter. Many organizations use special software to scan their applications for certain keywords. 
  • Highlight relevant experiences and skills. Try to relate the skills and experiences in your cover letter to those listed in the job description. Organizations tend to put the most important requirements first in the job description.
  • Do not simply repeat what is already in your resume. You should go beyond your resume and provide a more detailed description of your skills, accomplishments, and experiences. 
  • Write in the company’s tone/voice. If you aren’t sure of what tone to use when writing your cover letter, go back to the job listing and match the tone of the description. Doing so will also show that you understand the company culture. 
  • Proofread your cover letter once you’re finished. Go through your cover letter after you are done to look for any mistakes like typos. When editing, make sure your sentences are short, brief, and written in the active voice. 

Marketing Manager Cover Letter Example

It can be challenging to start your cover letter from scratch. Below is an example of a marketing manager cover letter to help you get started if you’re having issues. 

Marketing Manager Cover Letter Sample

[Your Name]

[Your Phone Number]

[Your Email]

To [Hiring Manager’s Name], 

I am writing to express my interest in the marketing manager position at [Company]. I am currently the head of a digital marketing team at [Current Employer]. [What Drew You to This Position]. 

I have been the marketing manager of [Current Employer] for [Number of Years]. During this time, I’ve developed strong communication and interpersonal skills. Additionally, I have experience in developing strong marketing strategies for different marketing campaigns. I am a detail-oriented person with exceptional marketing skills, which are required for this position.

I have experience with directing different phases of product development starting with the initial conception to product launch. I help my team remain focused, determined, and motivated to meet all deadlines during marketing campaigns. My experience with both private and public corporations has helped me develop management skills that allow me to excel in such positions.

Please find my resume attached. I am available for an interview at your convenience. Thank you for your consideration. 

Marketing Manager Resume Guide

A resume on a clipboard next to a laptop on a desk. Marketing Manager Cover Letter

A resume is an important tool in the job application process. It helps you create a lasting first impression while persuading the hiring employers to see that you are an ideal fit for the position. 

The US Bureau of Labor Statistics estimates a 10 percent increase in the employment of advertising, promotion, and marketing managers in the next decade. Competition for well-paying jobs remains fairly high. Below are some tips to help you create a strong resume that will allow you to stand apart from the competition.

Why Does Your Marketing Manager Resume Matter?

Finding employment can be challenging. Your resume matters because it significantly increases your chances of getting a job in a field or industry that you are interested in. Your resume should highlight your skills and relevant work experiences. 

Essential Components of Your Marketing Manager Resume

There are essential components that are needed in all resumes. The experience and skills you highlight may vary depending on the position you’re applying for, but the elements below should all be included.

  • Contact details and personal information. A resume should include all relevant personal information including your phone number, email address, and links to your professional profiles. Including your residential address is optional. 
  • Work experience. A resume should highlight all of your relevant work experience. These experiences can include internships and volunteer programs. 
  • Education. Educational background should be a major component of any resume. It helps a hiring manager gauge your technical skills and determine whether you are a good fit for the position. 
  • Professional skills. Resumes should highlight both soft and hard skills that help candidates achieve their tasks. 
  • Honors, accomplishments, and awards. Your resume should include any accomplishments and honors that you feel will help demonstrate your skills and capabilities to potential employers. 

5 Tips for Writing a Strong Marketing Manager Resume

The tips listed below will help you create a strong resume that can increase your chances of landing a job. 

  • Approach your resume the way an employer would. Looking at your resume in the same way an employer will help you cut out any unnecessary information. Employers don’t spend a lot of time reviewing each resume. Make sure you only include relevant information. Keep your resume clear, concise, and to the point.
  • Consider a simple layout and format. You should consider using a simple layout that doesn’t distract from the actual content. Ensure the layout strikes a balance between professionalism and visually appealing graphics. 
  • Tailor your resume for each job application. Avoid using generic resumes for all your job applications. It’s okay to borrow a few strong lines from your previous resumes, but make sure the bulk of the document is tailored to meet the current position requirements. 
  • Speak the same language. You should match the tone used in the position advertisements or the job description to signal that you understand the company.
  • Keep it brief and to the point. Remember to keep it short and straight to the point. Remember, hiring employers take a short time to go through your document. Only include information that will persuade them to hire or shortlist you for an interview.

Marketing Manager Resume Examples

Below are some examples that will give you a rough idea of what a strong marketing manager resume should look like. 

Marketing Manager Resume Sample: The Employment/Work History Section

Here is an example of how you should document your marketing-related job experiences in your resume. 

[Current Title] 

[Current Employer]

Venus profile photo

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

[Timeline, eg. February 2020-Present]

  • Increased online local lead generation by 29.5 percent while spearheading department functions including branding and marketing campaign strategies. 
  • Supervised marketing programs to ensure the company distributed effective and appropriate messages. 
  • Increased landing page conversions by 11 percent in the first month by introducing an incentive-based marketing strategy. 

Sample Marketing Manager Resume Template

Section 1: Personal Details

[Your Email Address]

[Links to LinkedIn Profile or Professional Portfolio]

Section 2: Education

[Institution]

[Major/Concentration]

[Related Certificates, Certifications, or Accolades]

Section 3: Relevant Experiences

[Current Position]

[Responsibilities/Job Duties]

Section 4: Marketing Project Experience

[Project Title]

[Skills Developed/Used]

Section 5: Professional Skills

List any relevant skills in order of relevance. They can be soft skills such as interpersonal and communication skills or technical skills such as search engine optimization.

Section 6: Awards and Accomplishments

[Date Awarded]

[Reason for Receiving Award]

[Accomplishment]

[Reason for Accomplishing It]

Marketing Manager Resume Template Resources

  • Zety- Marketing Manager Resume Examples (Template & Guide) . This site contains marketing manager resume examples to guide you as you write your resume. You’ll also find tips on how to approach various sections of your resume. 
  • ResumeGenius- Marketing Manager Resume Example . You’ll find a ton of marketing manager resumes coupled with unique real-life situations to guide you as you work on your resume. 
  • Beam Jobs- 8 Marketing Manager Resume Examples for 2021 . This website features a couple of marketing manager resume examples including a few real-life situations to guide you. 

Importance of a Marketing Manager Cover Letter and Resume

As a marketing manager, a cover letter is an important tool that introduces a potential employer to your resume. It allows you to expand on the information in your resume. It enables you to make a lasting first impression which can help you stand out from other job candidates if it is well-written and organized.

A marketing manager resume highlights all your relevant experiences, skills, educational background, and accomplishments. As a marketing manager, you need a carefully crafted resume that outlines your job experiences and skills for potential employers to determine the value you’ll add to the company. 

You need to read the job description to highlight the required skills and keywords to guide your resume and cover letter. You should also be brief and include relevant experiences to show the employer that you have the capacity for this position. 

Marketing Manager Cover Letter and Resume FAQ

You should start by reading the job description to determine the position requirements. When writing a marketing manager’s cover letter, you should focus on bringing out your marketing skills and experiences to show competence.

Your marketing manager resume should include information relevant to the position you are applying for. The resume should include contact details including your cell phone number and email address. It should also include your educational background, relevant employment history, professional skills, and accomplishments.

You should start your marketing cover letter by introducing yourself and identifying the position you are applying for. You can also show your enthusiasm about the chance to work with the company. Remember to address the letter directly to the hiring manager by including their name. Be as sincere and straightforward as possible.

Include your contact information and relevant experience work experience. You should include your education and other academic achievements. Include a section for your skills and certifications. You can list references in your resume as well. If you’re having trouble with the overall format, you can use a resume builder or template .

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22 Marketing Manager Cover Letter Examples

Marketing Managers excel at creating compelling campaigns that capture audience attention and drive business growth, blending creativity with strategic thinking. Similarly, your cover letter is your personal marketing campaign, designed to capture the recruiter's attention and demonstrate your strategic value. In this guide, we'll delve into the best cover letter examples for Marketing Managers, showcasing how to present your skills, experience, and creativity in a way that sets you apart.

application letter marketing manager

Cover Letter Examples

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The best way to start a Marketing Manager cover letter is by grabbing the reader's attention right from the beginning. This can be done by demonstrating your knowledge about the company and its industry, showing enthusiasm for the role, and briefly highlighting your most relevant skills or achievements. For instance, you could start with something like: "Having led a team that increased sales by 40% in my current role as a Senior Marketing Associate at XYZ Company, I am excited about the opportunity to bring my creative problem-solving and data-driven marketing strategies to the Marketing Manager position at your esteemed organization." This opening statement not only shows that you have a proven track record in marketing, but it also shows that you are enthusiastic about the role and have taken the time to understand the company's needs. It's important to tailor your cover letter to each specific job application, as this shows the hiring manager that you are genuinely interested in their particular role, rather than just any marketing manager position.

Marketing Managers should end a cover letter by summarizing their interest in the role, reiterating their relevant skills and experiences, and expressing enthusiasm for the potential opportunity to contribute to the company. It's also important to include a call to action, such as a request for an interview or a meeting. For example, you could say something like: "I am excited about the possibility of bringing my unique blend of creativity, analytical skills, and marketing experience to your team. I am confident that I can contribute significantly to your company's marketing efforts and help drive growth. I look forward to the opportunity to discuss my qualifications further. Thank you for considering my application." This ending is effective because it re-emphasizes your suitability for the role, shows your enthusiasm for the job, and demonstrates your proactive approach, which are all qualities that are highly valued in a Marketing Manager. Remember to end with a professional closing such as "Sincerely" or "Best regards," followed by your full name.

A Marketing Manager's cover letter should ideally be about one page long. This length is sufficient to succinctly present your qualifications, experience, and interest in the role without overwhelming the reader with too much information. Remember, the cover letter is not meant to reiterate everything on your resume, but rather to highlight the most relevant aspects of your background in relation to the position. As a Marketing Manager, you should focus on demonstrating your strategic thinking, creativity, and ability to drive results, all while keeping the letter concise and engaging.

Writing a cover letter with no experience as a Marketing Manager can be challenging, but it's not impossible. Here are some steps to guide you: 1. Start with a strong introduction: Begin your cover letter by introducing yourself and stating the position you're applying for. Make sure to grab the reader's attention with a compelling opening line. 2. Highlight relevant skills: Even if you don't have direct experience as a Marketing Manager, you can still highlight skills that are relevant to the role. These might include project management, strategic planning, team leadership, or digital marketing skills. Use specific examples from your past work or academic experiences to demonstrate these skills. 3. Show your knowledge of the company: Research the company and mention something specific that impresses you or aligns with your own values. This shows that you've done your homework and are genuinely interested in the company. 4. Discuss your ability to learn and adapt: Without direct experience, it's important to show that you're willing and able to learn quickly. Give examples of times when you've had to adapt to new situations or learn new skills on the job. 5. Show enthusiasm for the role: Employers want to hire people who are passionate about their work. Make sure to express your enthusiasm for the role and the field of marketing. 6. Close with a strong conclusion: In your closing paragraph, reiterate your interest in the role and your confidence in your ability to perform well despite your lack of direct experience. Thank the reader for their time and express your hope for further discussion. Remember, the goal of a cover letter is to convince the employer that you're the best candidate for the job. Even without direct experience, you can still make a strong case for yourself by highlighting your relevant skills, showing your knowledge of the company, and expressing your enthusiasm for the role.

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Marketing Manager Cover Letter Samples & Examples That Worked in 2024

Martin Poduška — Editor in Chief / Resume Writer

How to build a jaw-dropping marketing manager cover letter

Marketing managers wear many hats, serving as both client-facing representatives and employee-facing managers. This requires marketing managers to possess a wide range of skills that enable them to quickly adapt to various scenarios and a diverse range of clients.

In this guide, we teach you how to land your ideal job in marketing management with a well-written cover letter . Keep reading to learn the following five steps

  • Format your marketing manager cover letter header
  • Tailor your marketing manager cover letter to specific employers
  • Write a compelling introduction for your marketing manager cover letter
  • Highlight your best skills and achievements as a marketing manager
  • Craft a concise closing statement for your marketing manager cover letter

Marketing and Brand Manager Cover Letter Sample

1. Format properly your marketing manager cover letter header

Before you even begin to write the body text of your marketing manager cover letter, your first essential task is to create a well-formatted cover letter header .

Headers are important elements on any cover letter, as they provide greater structure and visual appeal .

In your cover letter, you should include:

  • Your name and professional title
  • Your professional contact information
  • The name, department, and address of the company you are applying to

Here is an example of a well-formatted marketing manager header

John Doe , Marketing Manager (123) 456-7890 | [email protected] | linkedin.com/in/john-doe

To: BrightSpot Donuts Marketing Department 1234 Street Address Durham, NC

2. Tailor your marketing manager cover letter to specific employers

Whenever you write a cover letter as a marketing manager, it is crucial to tailor that letter to each specific employer you reach out to. Tailoring a cover letter in this way helps your letter stand out from competing applicants and shows the employer you have excellent attention to detail.

To tailor a cover letter, the key is to research the company thoroughly beforehand, looking for information such as:

  • Major projects, partnerships, or clients the company is involved with
  • Core goals and values listed on the company’s website
  • The specific staff member responsible for hiring new team members

Using this last detail, you can create a personalized greeting that addresses this specific person by name.

Here are 3 examples of personalized cover letter greetings

Dear Hiring Manager Jane Smith,

  • Dear Mrs. Jane Smith,
  • Dear Ms. Jane Smith & the Marketing Team,

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3. Write a compelling introduction for your marketing manager cover letter

Next up on your writing task list is to craft a compelling introduction .

You have already stated your name and job title in the header of your cover letter, so there’s no need to repeat this information. Instead, you should focus on describing the following details:

  • A brief overview of your professional history and years of experience
  • Any specialized areas of expertise you have
  • A statement about your enthusiasm for this role and the company

Here is an example of a strong introduction from a marketing manager’s cover letter

I am a marketing manager with 7+ years of specialized experience providing marketing services for the FinTech industry. Recently, I had the pleasure of meeting your CEO, who encouraged me to apply for this position. Given my long history working in FinTech marketing, I know I have the skills and dedication your company needs to thrive.

4. Highlight your best skills and achievements as a marketing manager

Once your introduction is complete, the next-to-last step for writing your marketing manager cover letter is to write the body paragraphs.

A good cover letter should contain between 2 to 4 body paragraphs that are comprised of short sentences. Bullet points can also be used to help break up the text and give it a more organized appearance that is easy for the employer to read through.

In your body paragraphs, you will describe your very best skills and achievements as a marketing manager. As you do so, make sure to relate these qualifications back to the wants and needs of the company whenever possible.

Here are 6 examples of skills to describe in a marketing manager cover letter

  • Leadership (describe your exact leadership style)
  • Exceptional communication
  • Collaboration and teamwork
  • Data and marketing performance analysis
  • Critical thinking and problem-solving

Here is an example of how to describe an accomplishment in a marketing manager cover letter

As the marketing manager at [Former Employer], I worked diligently to ensure each of my team members had the proper support and resources for their marketing campaigns. Resulting from my leadership in this role, my team’s average productivity rate raised by 20% overall.

5. Craft a concise closing statement for your marketing manager cover letter

You’ve made it to the last step of crafting your marketing manager cover letter — writing the conclusion.

To make a conclusion both concise and effective , it is essential to include the following information:

  • An enthusiastic sentence saying you are looking forward to hearing from them
  • An additional sentence stating you will follow up, including how you will contact them or how they can contact you
  • A formal sign-off

Here is an example of an effective conclusion from a marketing manager cover letter

Thank you for taking the time to review my cover letter and application. I greatly look forward to learning more about this opportunity and speaking with you directly. To contact me to schedule a meeting or interview, please call me at (123) 456-7890 any day between Monday through Friday from the hours of 9 a.m. to 5 p.m. As I am eager to get started and get to know your team, I plan to follow up next Tuesday morning if I have not yet heard back.

With Sincerity,

[Applicant Name]

Martin Poduška — Editor in Chief / Resume Writer

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

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5 marketing manager cover letters.

Approved by real hiring managers, these Marketing Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

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Table of contents

  • Marketing Manager
  • Senior Marketing Manager
  • Alternative introductions for your cover letter
  • Marketing Manager resume examples

Marketing Manager Cover Letter Example

Why this cover letter works in 2024, data-driven creativity.

What I love about this cover letter is that it shows how the applicant values the unique approach the company takes to marketing. By emphasizing this alignment, it demonstrates that they will be a good cultural fit.

Specific Accomplishments

This sentence highlights the candidate's accomplishments in a clear and concise manner, using specific numbers to showcase their success. Remember to always include measurable results when discussing your past experiences.

Expressing Genuine Excitement

Here, the applicant expresses genuine excitement for the potential to work on innovative projects at the company. This shows that they are passionate about the role and that they are not just applying to any company.

Conversational Gratitude

The closing sentence is not overly formal or robotic and comes across as genuine gratitude for the reader's time. Be sure to end your cover letter on a positive, appreciative note.

Bring out your passion for the company's values

When you connect your personal interests with the company's values or culture, it shows that you're not just looking for any job, but specifically want to work with them. So, when you say you want to bring the same spirit of creativity and innovation to Google, it shows alignment and genuine passion.

Show, don't just tell

Pointing out your achievement of increasing website traffic by 60% at Resume Worded is great, but also giving insight into how you did it - through creative, data-driven strategies - makes it even better. It not only shows that you're result-oriented but also strategic and creative.

Express your excitement for the job responsibilities

When you talk about your enthusiasm for working on global marketing campaigns targeting millions of people, it shows you're ready and excited to work on big projects. This can help assure the hiring manager that you're not just aiming for a new job, but you're also excited about the challenges it brings.

Highlight your confidence and potential contribution

Ending your cover letter by expressing confidence in your skills and the value you can provide is a strong move. It leaves the impression that you're not only capable and experienced, but also ready to contribute to the team from day one.

Highlighting Specific Achievements

When you mention a specific achievement, like increasing a product's market share by 15%, it's no longer about listing down your responsibilities. It's about providing solid proof of your capacity to generate results. It really helps me visualize your potential impact on our company.

Understanding of Marketing Principles

Your belief that successful marketing resonates personally with its audience, shows you get marketing at a fundamental level. You're not just about pushing products, you're about creating relationships. This understanding is critical in a role like ours.

Aligning with Company Culture

You've recognized our innovative spirit that drives our marketing efforts. This shows that you've done your research and you understand our company's culture. It's often overlooked, but cultural fit is a big deal for us.

Displaying Enthusiasm

Your excitement about bringing your unique blend of skills to our company radiates off the page. Enthusiasm is contagious and it tells us you're driven, ready, and eager to contribute. That's the kind of energy we want on our team.

Showing Professionalism

Your note of gratitude for considering your application shows professionalism and courteousness. It might seem like a small thing, but trust me, manners matter and they leave a lasting impression.

Senior Marketing Manager Cover Letter Example

Align yourself with the company's approach.

When you say that you believe in the same customer-focused approach that Amazon does, it shows that you understand and appreciate the company's ethos. This could give the hiring manager confidence that you'll fit into the company culture.

Highlight your strategic and result-driven approach

By sharing how you used customer segmentation to increase engagement rates, you're showing that you can use strategic initiatives to achieve tangible results. This can help convince the hiring manager that you're capable of bringing innovative strategies to the table.

Express your eagerness to contribute to the company's goals

By mentioning that you're excited to contribute to strategies that enhance customer experience, you show that you're not only focused on growth, but also on improving the customer journey. This can demonstrate that you're aligned with Amazon's customer-centric mission.

End on a confident note

Concluding your letter by stating your confidence in your strategic marketing expertise and dedication to customer-centric strategies can leave a strong impression with the hiring manager. It shows that you believe in your ability to contribute significantly to the team.

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Sharing Your Journey

You shared your journey in marketing and how you honed your craft at your previous company. This gives us an insight into your professional growth and lets us know you've got the experience we need for a senior role.

Demonstrating Innovation

You initiated a groundbreaking project that boosted brand visibility and set a new industry standard. That's innovation. And it's not just about having great ideas, it's about having the initiative and drive to make them happen. That's the kind of leadership we need.

Connecting with Company Values

By highlighting how our commitment to diverse storytelling and data-driven content aligns with your professional ethos, it's clear you've thought deeply about how you can fit into and contribute to our company culture. This thoughtful connection speaks volumes about why you're applying and what you bring to the table.

Showing Passion

Your passion for utilizing storytelling to foster deeper connections with audiences is evident and it's exactly what we're looking for. Passion breeds dedication and creativity – two attributes that are crucial in a fast-paced, innovative industry like ours.

Expressing Eagerness

By expressing your keenness to explore how your skills align with our opportunities, you're showing your eagerness to be a part of our team. Eagerness is a sign of motivation and that's something we value in a potential hire.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

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application letter marketing manager

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

application letter marketing manager

Professional Marketing Manager Cover Letter Example for 2024

Read for inspiration or use it as a base to improve your own Marketing Manager cover letter. Just replace personal information, company application data and achievements with your own.

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Make your marketing manager cover letter stand out

According to some experts, finding exciting job adverts is one of the most challenging problems job-seekers need to deal with.

But according to our own research, conveying your enthusiasm to a one-page cover letter might prove to be even more challenging.

After all, you don’t want a bland and boring cover letter to represent you, we get it.

But how can you make a strong first impression in just a few lines?

Below, you’ll find the best Marketing Manager cover letter tips and examples that will help you find out.

marketing manager coverletter.png

Let’s begin by discussing the difference between a cover letter and a resume. The resume is the place where you should list all your hard skills, achievements, and talents.

The cover letter, on the other hand, is your chance to share more about yourself and show who you are.

But what’s the way to grab the reader’s attention? How can you make the hiring manager want to meet you and learn more about you?

Stand out with a strong introduction and an appropriate salutation

It’s always better to address your cover letter to a specific person. This shows that you’ve taken the time to research who the hiring manager might be and that you’re attentive to detail.

However, in case you don’t know the recruiter’s name, you can go for traditional gender-neutral salutations.

Here are some of our suggestions:

  • To the Human Resources Department,
  • Dear [company name] Recruiter,
  • Dear Angela Stone,
  • To the Recruitment Team

We’ve all heard it – introductions are a big deal.

A good cover letter introduction can help you land an interview, while a bad introduction can ruin all your chances of getting your dream job as Marketing Manager.

So what are the things that can make your cover letter stand out? Honesty, excitement, and motivation.

Show your motivation and excitement to join the company in an honest way. And if you think that’d suit the company – share your vision with the recruiter. Tell them how you think being part of the team can help both parties grow.

Focus on your soft skills but don't forget about the hard skills too

While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.

This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.

Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.

And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.

Prove that you're familiar with the company

Every recruiter wants to know whether you’ve decided to apply because you’re familiar with the company or because their job advert was the first thing you saw this morning.

So – show that you’ve researched the company and are aware of its strengths, weaknesses, and potential problems.

In addition, you can also share how your Marketing Manager skills can add value to the team.

Finish your cover letter with a call to action

While a strong introduction makes a great first impression, a confident, yet considerate conclusion is essentially what will get you a callback.

There are different ways to end your cover letter. But remember – the closing line you choose should match the company culture.

Your safest bet would be going for traditional phrases like “Looking forward to hearing from you” or “Looking forward to your reply”. For bonus points, add a simple “Thank you for your time and consideration”.

Marketing Manager cover letter

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Pair your cover letter with a Marketing Manager resume that beats luck

If you want to make sure that the hiring manager will remember you, pair your cover letter with a matching resume.

Check out our Marketing Manager resume examples and job-winning templates for some additional inspiration.

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Sales And Marketing Manager Cover Letter Examples

Use these Sales And Marketing Manager cover letter examples to help you write a powerful cover letter that will separate you from the competition.

application letter marketing manager

Sales and marketing managers are responsible for developing and executing marketing plans and sales strategies. They need to be able to think strategically and be able to motivate and manage a team of salespeople.

When you’re applying for a sales and marketing manager position, your cover letter is a great opportunity to highlight your skills and experience.

Check out these examples to learn how to write a sales and marketing manager cover letter that will get you the job.

Formal/Professional Writing Style Example

With a Bachelor’s degree in Sales and Marketing and over five years of experience in various management roles, I am confident in my ability to make a significant impact at your company.

Throughout my professional career, I have demonstrated a strong ability to develop and implement effective marketing strategies, initiating revenue growth and increasing customer satisfaction. I have a proven track record of leading high-performing sales teams, identifying new marketing opportunities, and leveraging my strategic and analytical skills to drive sales growth. In my previous role as a Sales and Marketing Manager, I was responsible for increasing the customer base by 30% and revenue growth by 25% within a two-year period.

My experience has also endowed me with exceptional communication and interpersonal skills, enabling me to establish and maintain relationships with both internal and external stakeholders. I am adept at collaborating with cross-functional teams, ensuring alignment between marketing and sales efforts.

Additionally, I am proficient in CRM systems, digital marketing tools, and data analysis, which allows me to make data-driven decisions and stay current with the latest industry trends. My ability to stay adaptable and manage my time effectively enables me to manage multiple projects simultaneously, consistently delivering results.

I am thrilled about the opportunity to contribute my skills and grow as a Sales and Marketing Manager at your prestigious company. I believe that my strong background and passion for sales and marketing make me an excellent fit for this role.

Thank you for considering my application. I look forward to the opportunity to discuss my suitability for this position in more detail.

[Your Name]

Entry-Level Writing Style Example

As a recent graduate from the University of State with a Bachelor’s degree in Business Administration, specializing in Marketing, I believe I have the necessary skills and passion to succeed in this role and contribute to the growth and success of your organization.

During my time at university, I have had the opportunity to develop and hone my marketing, sales, and leadership skills through various internships and extracurricular activities. In my most recent internship at XYZ Company, I contributed to the marketing team by assisting with the development of marketing campaigns, generating leads, and conducting market research. This experience allowed me to gain valuable insight into the world of sales and marketing, and further fueled my desire to pursue a career in this field.

In addition to my formal education, I have also developed strong interpersonal and communication skills through various leadership roles on campus. As Vice President of the Marketing Club, I led initiatives to increase club membership and organized successful events that fostered collaboration and professional growth among our members.

I am highly motivated, eager to learn, and possess a strong work ethic, which I believe would make me a great fit for this position. I am excited about the opportunity to join your team and contribute to the future success of your company. Thank you for considering my application. I look forward to the opportunity to speak with you further about my qualifications and experiences.

Yours sincerely,

Networking/Referral Writing Style Example

I was referred to this opportunity by Jane Smith, your current Marketing Specialist, who spoke highly of your company culture and growth potential. Jane and I previously worked together at XYZ Corporation, where we collaborated on numerous successful marketing and sales campaigns. Our close working relationship allowed her to gain insight into my abilities and strengths, making me confident that her recommendation highlights my suitability for the role.

Having spent over seven years in various sales and marketing roles, I possess extensive experience in developing and executing innovative marketing strategies that drive positive results. As a proven leader, I excel at motivating and coaching sales teams to exceed performance targets. Furthermore, my exceptional interpersonal and negotiation skills allow me to forge long-lasting relationships with clients and partners.

I firmly believe that my experience, combined with my passion for driving business growth, makes me an ideal candidate for the Sales and Marketing Manager position at your company. I am confident that my proven track record of exceeding sales targets and my strong collaboration skills would make a valuable contribution to your team.

I am excited about the possibility of joining your company and contributing to its continued success. Thank you for considering my application. I look forward to the opportunity to further discuss how my skills and experience align with your organization’s needs.

Enthusiastic/Passionate Writing Style Example

As an avid fan of your company’s innovative products and cutting-edge marketing strategies, I am eager to contribute my extensive experience and dynamic skillset to drive the continued growth and success of your business.

In my previous role as a Sales and Marketing Executive, I not only achieved a remarkable 35% increase in sales revenue within the first year, but also spearheaded a comprehensive digital marketing campaign that transformed our online presence, garnering praise from both clients and industry professionals alike. My unique blend of creativity, analytical acumen, and team management abilities allow me to inspire and motivate others, delivering exceptional results in the face of any challenge.

I strongly believe in the importance of maintaining a customer-centric approach and building long-lasting relationships, both of which are central to my vision as a Sales and Marketing Manager. I am particularly excited about your organization’s commitment to sustainability and social responsibility, as these are values I deeply admire and hope to further promote through innovative marketing campaigns and strategic partnerships.

Joining your organization would be an incredible opportunity, a chance to not only excel in a role I am passionate about, but also to contribute to a company I truly believe in. I am confident that my ambitious drive, desire to learn, and unwavering passion would make me a valuable addition to your team.

Thank you for considering my application. I would be absolutely thrilled to discuss how my experience and enthusiasm align with your needs, and I am looking forward to the opportunity to impress you further in an interview.

Problem-Solving Writing Style Example

I recently came across a LinkedIn article detailing the challenges your company is facing in the rapidly evolving and competitive landscape of [industry]. The article highlighted the need for a strong leader in the Sales and Marketing department to leverage the company’s strengths and drive improvements in market share, customer acquisition, and overall brand perception. As a results-driven individual with a proven track record in sales and marketing management, I am confident that my skills and experiences will help address these challenges and contribute to the continued growth of your company.

During my tenure at [Previous Company], I led the sales and marketing division to growth of over 20% YoY for three consecutive years. This accomplishment was only made possible through establishing a robust sales strategy, efficient market research, and a strong focus on targeting high-ROI customer segments. My ability to analyze market trends and proactively respond to them has enabled me to revitalize struggling product lines and bring new solutions to the forefront.

Moreover, I am an adept and dynamic leader who thrives in fast-paced environments. At [Previous Company], I built and aligned cross-functional teams to ensure seamless communication, and created a culture driven by innovation, teamwork, and accountability. Under my leadership, the team consistently exceeded sales goals, launched multiple successful marketing campaigns, and elevated the company’s brand profile within the industry.

In addition to my sales and marketing expertise, I hold a strong technical background that will allow me to deeply understand the products and services your company offers. This level of understanding will enable me to advocate for and sell your innovations to clients in a compelling and genuine manner.

I am excited about the opportunity to join your organization and contribute to its success by overcoming the challenges currently facing your sales and marketing department. Thank you for considering my application. I look forward to the possibility of an interview to further discuss my suitability for this role.

Storytelling/Narrative Writing Style Example

As I sat in a small café in Paris, sipping on my café au lait, I couldn’t help but notice the exquisite display of pastries before me. The arrangement, the colors, the aroma – everything about it was inviting, and it reminded me of the power of presentation. It was in that moment that I realized the true value of marketing and the impact it has on driving sales. This epiphany led me to a successful career in sales and marketing, and I am thrilled at the opportunity to continue this journey with your company.

Over the last eight years, I have honed my skills in sales and marketing, successfully driving growth for various companies. At my previous position as a Sales and Marketing Coordinator, I implemented a social media strategy that increased our online presence by 50% and ultimately boosted sales by 35%. Additionally, I played a pivotal role in collaborating with the design team to revamp our company’s branding, resulting in a 15% increase in customer engagement.

As a Sales and Marketing Manager, I am confident in my ability to create and execute effective strategies that align with your company’s vision and goals. My strong communication skills, both written and verbal, allow me to effectively collaborate with cross-functional teams and build lasting relationships with clients. I believe my passion for storytelling and my ability to think outside the box will bring a fresh perspective to your organization.

Thank you for considering my application. I am excited about the opportunity to contribute to your company’s growth and success, and I am confident that my experience and passion for sales and marketing make me the perfect fit for this role. I look forward to the opportunity to discuss my qualifications further.

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All Formats

15+ Marketing Job Application Letter Templates

The role of the marketing department of a business is very important as they provide the activities and programs that can create the brand of the company and that can help the business be known even more by their clients and other prospective markets. The employees in the marketing department need to be technically skilled, and they need to have competencies and qualifications that are more than those that can be studied.

application letter marketing manager

  • Job Application Letter Examples
  • Job Application Letter Templates

Marketing Job Application Letter Template

marketing job application letter template

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Free Marketing Director Job Application Letter

free marketing director job application letter

Free Marketing Executive Job Application Letter

free marketing executive job application letter

Free Marketing Assistance Job Application Letter

free marketing assistance job application letter

Sales and Marketing Job Application Letter

sales and marketing job application letter

Marketing Manager Job Application Letter

marketing manager job application letter

Marketing Executive Job Application Letter

marketing executive job application letter

Marketing Assistant Job Application Letter

marketing assistant job application letter

Marketing Coordinator Job Application Letter

marketing coordinator job application letter

Inclusions of a Marketing Application Letter

  • The date that the marketing letter of application was written
  • The basic professional and personal information of the applicant
  • The name of the company where the individual is applying for
  • The competencies of the applicant that makes the applicant qualified for a particular marketing job post
  • The experiences of the individual in the marketing industry
  • The knowledge of the applicant in terms of various marketing processes, systems and procedures
  • The marketing projects that the individual has already handled

Who Can Use a Marketing Application Letter?

  • Marketing Manager
  • Marketing Supervisor
  • Sales and Marketing Coordinator
  • Marketing Officer
  • Marketing Intern
  • Online Marketing Specialist
  • Marketing Consultant

Marketing Internship Application Letter

marketing internship application letter

Fresher Marketing Job Application Letter Format

fresher marketing job application letter format

Marketing Representative Job Application Letter

marketing representative job application letter

Sample Marketing Officer Job Application Letter

sample marketing officer job application letter

Marketing Job Application Letter with No Experience

marketing job application letter with no experience

Guidelines in Writing a Marketing Job Application Letter

  • Assess yourself first and assure that the qualifications that you have match those that the open marketing job position requires.
  • Highlight your experiences in the marketing industry especially the job positions that you have handled, the companies that you have worked for, and the kind of marketing tasks that have been entrusted to you within the duration of your marketing career.
  • Create an impact by outlining all your achievements in terms of marketing plan creation and application, boosting the sales of the business through the help of your marketing campaigns and activities, and the citations that have been given to you either by the company or more so, any award giving bodies.

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  1. Marketing Manager Cover Letter Example and Template for 2024

    Here are the steps to follow for writing a marketing cover letter: 1. Set up your document. Create a new document to use for your letter. You may work on an online platform or in your preferred word-processing program, and many of these options include cover letter templates. Confirm your document has 1-inch margins and a professional font ...

  2. Marketing Manager Cover Letter (Example & Tips)

    In your cover letter, emphasize your technical skills while showing employers you also have the soft skills to succeed. Here's a list of key marketing manager skills (both hard and soft skills): Communication skills. Project management skills (like Microsoft SharePoint, Microsoft Project, and Confluence) Collaboration.

  3. How to Write a Marketing Manager Cover Letter (With Template)

    Keep it concise: Aim for a cover letter length of 250-400 words. Be succinct in presenting your qualifications and experiences. Use a clean layout: Opt for a professional and clean cover letter format with a standard font (e.g., Arial, Calibri, or Times New Roman) and a font size of 10-12 points.

  4. Marketing Manager Cover Letter Examples and Templates for 2024

    Use a professional template to enhance the style and presentation of your cover letter. Be sure your heading includes: Your name, title, and contact info. The current date. The addressee's details. 2. Salutation. Greet the hiring manager by name — Mr. or Ms. [Last Name].

  5. Marketing Manager Cover Letter Examples & Samples for 2024

    Free Marketing Manager cover letter example. Dear Mr. Freddie Crawford: Having elevated the performance and profitability of organizations in the education, healthcare, and technology sectors through expert alignment of innovative marketing and advertising strategies, I am writing to offer your company more than 15 years of experience in ...

  6. Marketing Manager Cover Letter Examples [+Template]

    1. Format the Marketing Manager Cover Letter Template Correctly. Whether you're a content marketing manager, digital marketing manager, or brand marketing manager, here's how to format your cover letter: Choose an easy-to-read cover letter font, and type in 11pt or 12pt font size. Make your cover letter's margin one inch on all four sides.

  7. 5 Marketing Manager Cover Letter Examples Made for 2024

    Letter Examples Made for 2024. Stephen Greet February 23, 2024. You're an expert at generating demand and interest in a company's products or services. New markets are identified, profitability analysis is completed, and successful strategies are created when you're leading the marketing team. Now it's time to craft an expert-level ...

  8. Marketing Manager Cover Letter Examples & Expert Tips

    Use this Marketing Manager cover letter example to finish your application and get hired fast - no frustration, no guesswork. This cover letter example is specifically designed for Marketing Manager positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes.

  9. How to Write a Marketing Manager Cover Letter (+ Examples)

    Like any other cover letter you're likely to write for a job application, marketing manager cover letters are your chance to show employers who you are. Don't forget all the easy stuff like personalizing your header, introduction, and closing statements. What really makes a job application letter for marketing managers stand out, aside from ...

  10. Marketing Manager Cover Letter

    December 2, 2021. Cover letters express your interest to work as a marketing manager for an organization. They offer you a chance to expand on your skills and job experience in a way that your resume cannot. A cover letter can increase your chances of proceeding to the next stages of an interview with a potential employer.

  11. Free Marketing Manager Cover Letter Example

    Our free marketing manager cover letter sample includes a few key qualities, but here are other traits that managers and marketing professionals should highlight: Effective communication: You will have to negotiate contracts, so it's important that you can clearly express company goals and needs. Organization: Marketing managers often handle ...

  12. Marketing Manager Cover Letter Examples & Writing Guide

    How to Write a Marketing Manager Cover Letter That Gets Results. 1. Use a Strict Cover Letter Format. Creative is great, but readable is even better. Save the unique wireframing and color scheme for the resume—the cover letter is not a thing that needs reinventing. It needs to be clear, concise and readable.

  13. 22 Marketing Manager Cover Letter Examples

    Rebecca Patterson. (427) 381-6950. [email protected]. October 20, 2023. Emilio Howard. Hiring Manager. IWC Schaffstood. Dear Emilio Howard, I am writing to express my strong interest in the Assistant Marketing Manager position at IWC Schaffstood.

  14. Marketing Cover Letter Example and Template

    Here are three tips for writing a marketing cover letter to increase your chances of getting a callback: 1. Highlight marketing skills. Because marketing encompasses various jobs, your duties will vary depending on the role. However, the ideal marketing cover letter highlights your marketing expertise along with a good mix of hard and soft skills.

  15. Marketing Manager Cover Letter Samples & Examples 2024

    Here are 6 examples of skills to describe in a marketing manager cover letter. Leadership (describe your exact leadership style) Exceptional communication. Collaboration and teamwork. Data and marketing performance analysis. Critical thinking and problem-solving. Creativity.

  16. 5 Marketing Manager Cover Letters

    Marketing Manager Cover Letter Example. Dear Hiring Manager, As a long-time admirer of Google's innovative approach to marketing and its commitment to creating memorable campaigns, I was thrilled to come across the Marketing Manager position. Google's ability to consistently push the boundaries of traditional marketing has always resonated with ...

  17. Real Marketing Manager Cover Letter Example for 2024

    Your safest bet would be going for traditional phrases like "Looking forward to hearing from you" or "Looking forward to your reply". For bonus points, add a simple "Thank you for your time and consideration". Rate my article: Professional Marketing Manager Cover Letter Example for 2024. Average: 4.85 / 5.00.

  18. Digital Marketing Manager Cover Letter Examples & Expert Tips

    Allow ample white space and choose legible fonts with breathing room. Our writing tips for each part of your cover letter will refer to the digital marketing manager cover letter sample below. Adaptable cover letter sample. Dear Mrs. Baker, Digital marketing is moving at lightning speed thanks to advances in technology.

  19. Sales And Marketing Manager Cover Letter Examples

    Entry-Level Writing Style Example. As a recent graduate from the University of State with a Bachelor's degree in Business Administration, specializing in Marketing, I believe I have the necessary skills and passion to succeed in this role and contribute to the growth and success of your organization. During my time at university, I have had ...

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