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Here’s a dilemma: you work so hard on your persuasive essay, do in-depth research, develop strong arguments, but in the end, you get a low grade. And all this happens because your introduction isn’t convincing enough. As you can see, understanding how to start a persuasive essay in an effective manner is crucial. Fortunately, you are in the right place. Keep reading our guide to find useful tips on beginning a persuasive essay. From crafting an irresistible hook to formulating your main statement, you will find plenty of helpful suggestions. By the way, we’ve got some good examples to share. So let’s get started.  

Importance of Knowing How to Start a Persuasive Essay

Before discussing how to start off a persuasive essay, you should keep in mind that you must hook your audience from the very beginning. Your reader should understand what you are going to say and why it is important. Still, you shouldn’t lay all your cards on the table and reveal your arguments. Your main thesis statement should be presented after some context. An introduction is used to convince the reader not just of your opinion, but of the entire paper being worth reading. Therefore, one should take an especially reasonable approach. Further, we will share some helpful tips on drawing up a good introduction and give real examples.  But first, be sure to prepare a persuasive essay outline template .

How to Start a Good Persuasive Essay: Main Elements

Before starting a persuasive essay, you should think about its structure in detail. An introduction will be effective if you compile it based on our scheme. When drawing up an introductory part, you should include such elements:

  • Background information (context)
  • Main definitions (if there are any)
  • Topic-related thesis.

This structure makes it possible to convey any idea in a concise way. Remember: An opening paragraph should be short while writing a persuasive essay . All you need is to present a clear idea which will potentially hook the reader. Giving some hint on the gist of writing will be enough.

Starting a Persuasive Essay with a Hook

One idea that always works is starting a persuasive essay with a hook. You should make it clear about your topic in advance. Thus, you will attract reader’s attention. You should choose a strong sentence that will hook your addressee and may give them a particular idea. You can start persuasive essays with any question related to your topic or with an interesting fact. Quite often students use statistical data or quotes of some experts in their field of knowledge. This is the first step towards persuasion. It demonstrates that the subsequent text won’t be inferior. But just having an effective hook won’t be sufficient, so you should gradually prepare your reader. And we will learn more about this in the next section. In the meantime, have you already considered hiring a persuasive essay writer ? Our writers are academic-savvy and can create a great persuasive essay quickly and efficiently. 

Background Information in Persuasive Essay

In an introductory paragraph of a persuasive essay after the hook, we recommend outlining some topic’s context. Focus reader’s attention on background information. Here’s what you can include to develop your topic further:

  • Historical or geographical facts
  • Key characteristics.

This section should not only familiarize your readers with some background facts that you have researched. You also should smoothly lead to a thesis statement.

How to Write a Persuasive Essay Thesis

Your writing should begin with a strong persuasive essay thesis statement. Your thesis should introduce the topic and offer your viewpoint on some matter. Besides, it should list several arguments you are going to discuss in the main body. This statement will complete an introduction. Then, you will proceed to presenting the gist of an essay. Keep in mind several things that make a persuasive essay thesis stronger. First of all, a claim that you make should be debatable. This means that other people may have an opposing viewpoint. Secondly, your thesis statement should have a reasonable scope. Don’t make it too narrow, and, yet, this statement should be focused. Now that you know what elements should be included in your persuasive essay introduction, let’s discuss some writing tips.  

How to Start a Strong Persuasive Essay: Main Tips

While working on your text, you will surely need tips on how to start a persuasive essay. By following our hacks, you will be able to convey important information to readers. Based on our experience in preparing academic texts, we have developed some recommendations. Our writing tips will make your persuasive essay introduction as informative and attractive as possible. Meanwhile, some of these suggestions may be applied to other types of academic writing.  

Tip 1: Brainstorm Your Topic Before Starting a Persuasive Essay

Don’t rush to start writing right away – you should think about some good persuasive essay topics to begin your essay. The most effective way is to work on any topic in line with the purpose that you have set for yourself. Focus on any subject that you are genuinely interested in and do preliminary research. Make sure you have enough supporting facts that prove your opinion. Follow these steps to make your persuasive essay topic irresistible:  

  • Summarize well-known facts on your topic.
  • Highlight controversial points.
  • Prepare points for further argumentation.

This way, you will know whether you should conduct any additional research. Besides, you will know if there is enough information that can convince readers of your point of view.

Tip 2: Provide a Hook for Your Persuasive Essay Introduction

An introduction of persuasive essay won’t be complete without a hook. If you fail to include it, such paper will unlikely captivate reader’s attention. A catchy hook helps to break the ice between your writing and readers. In turn, an increased attention ensures that your audience understands your topic well. Here are several things you may include in your hook to make it more effective:  

  • Quotes It’s a good idea if they relate to the topic and bring readers to the main subject.
  • Joke It is a great opportunity to dilute this formal environment and create some positive vibe.
  • Question It is good when it’s rhetorical and makes readers think. In fact, this will help you involve readers in an action or some kind of dialogue.
  • Statistics It works, if numbers are related to your research. Choose the most relevant data.
  • Counterargument Starting with an opposite opinion is a great way to refute this counterargument from the very beginning. This technique helps you intrigue readers at an early stage.

These recommendations may help you create a good hook that will attract readers, so use them wisely.

Tip 3: Create a Context for Your Persuasive Essay

When working on your persuasive essay introduction, be sure that you provide some background on the topic. Put readers in some context. You are more than welcome to use any statistical facts, numbers or in-depth definition. Historical or biographical details will work as well. Your task is to set an exact direction of thoughts. But don’t reveal any arguments and proofs in this section – you will do that later. Mention why this problem should be investigated, with more precise explanations being provided in body paragraphs. With the clear context, it will be much easier to perceive any idea. On top of that, given the proper background, there should be no doubts about your argument. Consider our best college essay writing services to speed the process up.

Tip 4: Write a Thesis Statement for Your Persuasive Essay Intro

How to start a persuasive essay thesis? It is easy: just write 1-2 sentences that clearly describe your main claim. Remember that your whole essay will be based on this statement. So, when crafting the thesis statement, make sure that you will be able to prove it. Make it sound logical – your statement shouldn’t be based on some blind guesses. Readers should understand your point and what they will find in the following paragraphs. Feel free to list your arguments, but don’t overdo it with extra details. Save more room for in-depth thoughts that will be covered in body paragraphs.  

Tip 5: Start Persuasive Essay Briefly

Start a persuasive essay with some brief information on what one will learn from the text. Choose the main theses, provide them in a concise way, so as not to overload the reader’s mind. Mention the importance of your topic – your reader should be convinced that this essay is worth reading. Although your opinion should be arguable, this doesn’t mean that you can write vague sentences. Refer to those facts that resonate with your central statement. Long story short, be concise and stay on point. Buy essay online  that may be of help to you if anything seems too vague right now.  

Tip 6: Be Convincing in Your Persuasive Essay Introduction

When you try to start a persuasive essay, chances are that you will come across advice to use credible references. While this is all good and well, we suggest focusing more on the convincing arguments – your personal opinion. Indicate that your paper has been written based on personal experience and resulted from your own research. With this approach, the fact that it includes your thoughts won’t surprise anyone. You shouldn’t write about the truths known to everyone interested in this topic. You should better provide your ideas on why your thesis is correct. Explain why you have decided on this position. This is a polemical style that will trigger a number of debates.  

Persuasive Essay Introduction Examples

If you don’t know how to start a persuasive essay, examples will surely be useful for you. After all, this is a good opportunity to get acquainted with successful patterns and include the best of them in your text. For instance, you can see ways of structuring arguments in an actual example and use it as the basis for your own essay. Still, you should choose your own arguments related to the topic. It all may sound complicated. For this reason, we will introduce an example of what a convincing introduction structure may be like.  

How to Start a Persuasive Essay About a Book: Example

Before finding out how to start a persuasive essay about a book, decide on the literature. However, regardless of any genre and author, your topic will be dedicated to providing your opinion. Focus on your position and provide 3 arguments that you will discuss further. Our example will help you make it clear.

Example of essay introduction about a book

Persuasive Essay Introduction on Gun Control: Example

Your opinion on such an important topic as gun control should sound convincing. Before deciding on how to start a persuasive essay on gun control, make readers believe you have chosen some weighty thesis to develop further. Let’s look at an example.  

Example of persuasive essay introduction on gun control

How to Start Off a Persuasive Essay About Debates: Example

It is not difficult to work out the topic of debates. But before you find out how to start off a persuasive essay about debates, highlight the thesis that you support. You should specify the purpose of an essay in an introduction and avoid unsupported value judgments.  

Example of persuasive essay introduction about debates

Starting a Persuasive Essay on Too Much Homework: Example

Before deciding on how to  write a persuasive essay  on too much homework, you should keep in mind that this topic is quite unusual. To define your position, you should prepare strong arguments; statistics will make an especially good hook.  

Example of persuasive essay introduction about too much homework

Writing a Persuasive Essay on Starting a Colony: Template

To write an introduction of a persuasive essay on starting a colony, you should take on a strong stance on this matter. Be clear and convey the need for this action. Give general arguments, referring to historical practice – this will convince an audience to accept your point.

Example of introduction of a persuasive essay on starting a colony

Final Thoughts

An introduction of a persuasive essay should be effective. After all, it’s the first thing that the readers will see. So, to make a persuasive essay introduction informative and convincing, you should make arguments clear and prepare your arguments. Include such elements in your introduction:

  • Hook to attract the readers’ attention
  • Personal opinion and proprietary research
  • Thesis statement.

By using the above-listed recommendations, you will create a really high-quality introduction for an essay, where you will specify your position and convince readers of the topic's importance. BTW, a free essay maker might help you generate a persuasive essay. Use it to simplify the process.

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If you are struggling with your persuasive essay, entrust this task to our academic writers. Share your requirements and our experts will work miracles in a timely manner.

FAQ About Persuasive Essay Introductions

1. what comes first in a persuasive essay.

When writing a persuasive essay introduction, you should indicate the problem you are going to cover. Specify some types and characters that are important to readers. Don’t forget about presenting your personal achievements and opinions. But make sure that you don’t dilute your first paragraph. An introduction should be to the point, just like the rest of writing.

2. How to start a persuasive essay about littering?

Before deciding on how to start a persuasive essay about littering, you should  outline  the issue. In our case, this is litter that pollutes our planet, with its influence having already been proven by hundreds of studies. Highlight the fact that litter doesn’t only harm our planet in general, but also does affect us directly. Prove it by an argument that it accumulates in the environment. These can be the places we work, live and have fun in, which is harmful to our health.  

3. How can I create a hook for an essay about refugees?

Many people ask how to start a persuasive essay with a hook when it comes to writing a paper about refugees. We recommend describing some feelings and loneliness that this category of people experiences. Make an emotional hook to evoke the readers’ moral side. This will work, and you will get readers interested. After all, this is the most important aspect of any type of writing.

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Daniel Howard is an Essay Writing guru. He helps students create essays that will strike a chord with the readers.

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How to Begin a Persuasive Essay

Last Updated: January 31, 2023 References

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been viewed 335,670 times.

The goal of a persuasive essay is to convince your readers of a certain perspective on a topic. To do this, you'll have to get them hooked with a well-crafted, engaging introductory section that leads into a developed thesis statement. The best opening, however, will depend on the issue at hand, the argument you are trying to make about it, and the audience you are trying to persuade. Before you can write an amazing introduction, you need to do some initial research so that you can tailor your introduction to the needs of the essay, your argument, and your audience.

Brainstorming and Outlining Introduction Ideas

Woman thinking about the topic for her persuasive essay.

  • For example, if you want to write about juvenile crime, choose a narrow section of it, such as the practice of trying juveniles as adults in certain cases.
  • Try to choose a topic that’s really interesting to you. It will make the essay much more fun to write!
  • The subject of your essay might be predetermined if, for example, you’re writing an essay for class or are sending it to a senator or a newspaper about a certain topic.

Step 2 Choose an angle that seems the most interesting to write.

  • Ask yourself what is at stake regarding the issue you are researching. Why does the issue matter and why should others care? Once you can identify that, it will be easier to frame your argument.
  • For example, if your topic is factory farming, your angle could be that factory farming releases large amounts of methane gas, which contribute to climate change and the global epidemic of unpredictable and increasingly violent weather. You could frame it as both an environmental and a public safety issue.

Step 3 Do some research...

  • Use scholarly search engines such as Google Scholar, EBSCO, or JSTOR, rather than regular searches, and try to use trustworthy sites like news agencies and .edu URLs.

Step 4 Come up with 3-5 pieces of evidence to support your argument.

  • You’ll be hinting at your evidence in your introductory paragraph, so it’s important that you know what it is before you start writing.
  • A piece of evidence that appeals to the reader’s ethics is one that comes from a trustworthy source. For example, if you’re writing an essay on the use of euthanasia, you could cite works or quotations from doctors or end-of-life caregivers who have direct experience working with it.
  • In a paper persuading people to decrease their water use, a piece of evidence that appeals to your sense of logic could be something like, “Using more water not only wastes more of this resource, but also increases your utilities bill.”
  • In a paper persuading people to adopt animals from the shelter, you could use an emotional appeal like, “Milo, a golden retriever puppy, was found on the side of the road when he was just 4 weeks old. If he’s not adopted soon from his overcrowded shelter, he’ll have to be put down.”

Step 5 Sketch out a...

  • For example, if you started with the angle that capital punishment should be illegal worldwide, you could expand that into a thesis like, “Capital punishment should be banned all over the world for humanitarian reasons alone, but also because of its lack of efficacy as a crime deterrent.”

Step 6 Organize your ideas...

  • Your paper can go longer than this, but try not to go any shorter, since you won’t be able to include all of the evidence you’ll need.
  • You can organize your outline with Roman numerals, regular numbers, or bullet points—whatever feels most comfortable to you.

Crafting Your Hook

Step 1 Use a startling fact or quote to pique your reader’s interest.

  • For example, in a paper persuading people to support prison reform, you could start off with something like, “The United States has the largest prison population in the entire world. The country that comes closest, China, has a prison population that is a full 25% lower.” [3] X Research source
  • To introduce a paper about capital punishment, you could use a quote like, “When discussing capital punishment, two quotes are often brought up: ‘an eye for an eye,’ and ‘an eye for an eye makes the whole world blind.”
  • If you use one of these approaches, remember to include a brief, 1-sentence explanation of why you’re including it. Don’t just start off with a quote or statistic, then jump straight into your background information.

Step 2 Begin with a brief anecdote to make the topic relatable.

  • For example, in a paper on reforming the juvenile justice system, you could say something like, “Joseph Creedwell was only 14 years old when he was first sent to a juvenile detention facility. His crime? Stealing a pack of gum from the convenience store across from his school.”
  • If you’re using a personal anecdote, first make sure that this format is appropriate for first-person narration. If it’s an essay for a class, ask your teacher.

Step 3 Start with a broad generalization, then zoom in on your topic.

  • For example, in an essay about conserving water use, you could say something like, “Even before science showed just how necessary water was for human survival, people understood the crucial importance, and even sanctity, of this resource.”
  • Try to avoid cliches like "Since the beginning of time," or "The dictionary defines _____ as..."

Step 4 Use a rhetorical question to get your reader thinking.

  • For example, in an essay on animal protection, you could write, “Many people know that animal species are going extinct, but have you ever wondered exactly how many species have died out since you’ve been born?”

Step 5 Present a counter-argument first to make an interesting switch.

  • In an essay against the use of euthanasia, for example, you could write, for example, “According to its supporters, euthanasia is a merciful and painless way to end a life that is no longer wanted, and they have a point.”

Introducing Your Topic and Thesis

Step 1 Write 1-2 sentences introducing your specific topic.

  • For example, in an essay against capital punishment, you could say something like, “Capital punishment directly affects a very small percentage of the population, but its ripple effects—the effects on the person’s family and friends, on the people who read about it and hear of it—are much larger. In an even greater sense, capital punishment is a statement about the society we live in.”

Step 2 Provide any necessary background the reader will need.

  • For example, in a persuasive essay on gun control, you could write, “Gun control laws have a long and fraught history in the United States, and understanding the nature of their back-and-forth growth and decline is crucial for understanding the current state of weapons law.”
  • Depending on your paper, your background information could take up anywhere from 2-3 sentences to a whole paragraph.

Step 3 Clearly state your position in your thesis statement.

  • For example, in an essay persuading people to oppose a new park project, you could write, “As much as a new park benefits a city’s residents, natural green space is vital to the environmental life of a community. Besides serving as an interesting insight into what the area was like before development, it provides crucial habitat for native plants and animals that may otherwise turn to residential space and face endangerment in urban an environment.”

Step 4 Hint at your evidence to transition into your first body paragraph.

  • For example, in an essay supporting the use of euthanasia, you could write, “Nowhere is the efficacy of euthanasia more visible than in the cases of patients with painful, terminal diseases.” This kind of sentence could either go at the end of your introduction paragraph or at the beginning of the first body paragraph.

Avoiding Common Mistakes

Step 1 Avoid presenting and analyzing evidence in the introduction.

  • For example, in an essay against drunk driving, it’s fine to use an eye-catching statistic, like, “Every 2 minutes, one person is injured in a drunk driving crash.” But avoid analyzing that statistic with something like, “It’s likely that everyone knows at least one person affected by a drunk driving incident, meaning that the issue has wide-ranging consequences. In many places, one effect is a growing numbness towards the issue at all. Police officers report that...” [10] X Research source

Step 2 Keep your argument clear, but present it in a smooth, subtle way.

  • For example, avoid writing something like, “I am going to prove to you that…” or “This essay will show that…” These kinds of phrases are typically jarring and unnecessary.

Step 3 Leave out unnecessary details.

  • For example, a fact you picked up about bee flight patterns might be interesting, but isn’t relevant to a paper on why the world needs to protect its bee population.
  • You may also want to leave out “book report” information, such as the full title, author, or year of publication of a book you’re writing your persuasive essay about, unless that information is for a specific purpose. You’ll be able to cite your sources in full in your bibliography or works cited page.

Step 4 Steer clear of extremely broad introductions.

  • For example, in an essay about vegetarianism, avoid saying something like, “People have killed and eaten animals since the beginning of time.” While this may be true, it’s not catching the reader’s attention or adding anything to the essay that they didn’t already know.

Writing Help

different ways to start off a persuasive essay

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Community Answer

  • It’s OK if your introduction isn’t perfect just yet. Write out the rest of your essay, then go back to revise and polish when you’re in a fresh state of mind. Thanks Helpful 0 Not Helpful 0

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  • ↑ https://writingcenter.unc.edu/tips-and-tools/introductions/
  • ↑ https://www.youtube.com/watch?v=baxDMu_1M0c&feature=youtu.be&t=1m19s
  • ↑ https://www.georgebrown.ca/uploadedFiles/TLC/_documents/Hooks%20and%20Attention%20Grabbers.pdf
  • ↑ https://education.seattlepi.com/write-good-argumentative-essay-introduction-1484.html
  • ↑ https://www.youtube.com/watch?v=baxDMu_1M0c&feature=youtu.be&t=1m44s
  • ↑ https://www.youtube.com/watch?v=baxDMu_1M0c&feature=youtu.be&t=1m59s
  • ↑ https://www.youtube.com/watch?v=baxDMu_1M0c&feature=youtu.be&t=41s
  • ↑ https://www.youtube.com/watch?v=baxDMu_1M0c&feature=youtu.be&t=47s
  • ↑ https://www.madd.org/statistics/

About this article

Christopher Taylor, PhD

To begin a persuasive essay, start with a hook to catch the reader’s attention, such as a startling statistic, a question, or an intriguing anecdote. Next, briefly explain why they should care about the topic and provide some background information to help them feel comfortable with it. Then, present your thesis statement, which is a short, concise explanation of your perspective and why it’s the right one. Lastly, hint at your opening pieces of evidence before going on to your first paragraph! For tips on how to organize your essay and avoid common errors, read on! Did this summary help you? Yes No

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different ways to start off a persuasive essay

How to Write a Persuasive Essay: An Extensive Guide

different ways to start off a persuasive essay

A persuasive essay seeks to develop students' abilities in persuasion, argumentation, and advocacy for their viewpoints. Also known as argumentative writing, this form of essay utilizes logic and reasoning to establish the dominance of one concept over another. 

The primary goal is to persuade the reader to adopt a specific perspective or take a particular course of action. 

This article explores the definition of a persuasive essay, delves into the distinctions between argumentative and persuasive essays, outlines its fundamental components, and provides crucial writing tips, along with a couple of illustrative examples.

What Is a Persuasive Essay

According to the definition of a persuasive essay, it is a common academic writing assignment often assigned to students in schools, colleges, and universities. The purpose of persuasion in writing is to influence, motivate, or guide readers toward a specific viewpoint or opinion. Engaging in persuasion inherently recognizes the existence of multiple opinions on the subject.

Contrary to the common image of heated exchanges, in writing, an argument takes on a unique form. It embodies a well-reasoned viewpoint supported by evidence and explanations, contributing constructively to the advancement of knowledge and ideas. Written arguments lose effectiveness when emotions overshadow logical reasoning. Although readers may not always align with the presented argument, the goal is to prompt them to respect and contemplate the thesis or opinion as a valid perspective.

Persuasive essays are a frequent task for high school students, especially in English or composition classes, occurring multiple times per semester. In higher education, the frequency varies based on majors and specific courses. Disciplines like English, history, political science, or philosophy often expose students to persuasive essays on multiple occasions throughout a semester.

The Importance of Writing Persuasive Essays

Learning persuasive writing is a foundational skill introduced to students early in their academic journey. It represents a dynamic and enjoyable form of expression designed to spark discussions on chosen subjects. This approach challenges students to adopt a clear stance on specific topics or causes and employ compelling arguments to persuade readers of the author's perspective.

When composing a persuasive essay, students are required to thoroughly investigate the assigned topic, conduct a comprehensive analysis, and take a decisive and argumentative position. Following this, through the use of logical arguments and persuasive language, students must dispel biases and assure readers that the author's viewpoint is the most valid. If, at any point, the task becomes too challenging or time-consuming, our persuasive essay writing service is precisely the support needed to excel in the assignment.

Argumentative vs Persuasive Essay

When students turn to Google with a ' write my paper ' query, the nuances between persuasive and argumentative essays can often perplex them. Despite both being forms of academic writing aiming to sway the reader toward a particular viewpoint or action, several key distinctions exist between the two:

Similarities:

  • Persuasive Purpose: Both types share the primary goal of persuading the reader, influencing their beliefs, attitudes, or actions.
  • Clear Position: In each essay, the writer takes a distinct stance on a specific issue, supporting it with a thesis statement or central claim throughout.
  • Use of Evidence: Both rely on evidence, reasoning, and logical arguments, incorporating facts, examples, statistics, and expert opinions to bolster their case.
  • Counterarguments: Effective essays of both types acknowledge opposing viewpoints (counterarguments) to strengthen their position, showcasing a fair and thorough analysis.
  • Organizational Structure: Both generally follow a similar structure, featuring an introduction, body paragraphs presenting evidence and arguments, and a conclusion summarizing key points and restating the thesis.

Differences:

Audience and Tone:

  • Persuasive Essays: Typically target a broader audience and may employ a more emotional or persuasive tone, appealing to readers' emotions and values.
  • Argumentative Essays: Aimed at a more academic or formal audience, maintaining an objective tone relying on logical reasoning.

Emphasis on Emotion:

  • Persuasive Essays: May use emotional appeals, storytelling, and rhetorical devices to connect with readers emotionally.
  • Argumentative Essays: Prioritize logical reasoning and factual evidence over emotional appeals.

Use of Personal Experience:

  • Persuasive Essays: Writers may draw on personal anecdotes and experiences to make their case.
  • Argumentative Essays: Generally avoid personal experiences, focusing on empirical evidence and objective reasoning.

Purpose Beyond Convincing:

  • Persuasive Essays: While primarily aimed at persuasion, they may also seek to motivate or prompt readers to take action.
  • Argumentative Essays: The main goal is to prove the validity of a point of view through logical and reasoned arguments.

While both essay types share the objective of persuasion, their approaches, tone, and reliance on emotional appeals differ. The choice between them depends on the intended audience and the specific purpose of the essay. For further guidance on writing an argumentative essay, refer to our comprehensive guide on how to write an argumentative essay .

Persuasive Essay Key Elements and Outline

Persuasive essay essentials and framework.

Curious about commencing a persuasive essay? Incorporate the three essential elements, originating from Aristotle's modes of persuasion, to craft a compelling argument influencing others' viewpoints.

Ethos: Establish your credibility, expertise, and moral integrity. Readers trust individuals with genuine knowledge, personal experience, or a respected position. An ethical appeal in persuasive writing effectively advocates your perspective.

Pathos: Appeal to the audience's emotions to elicit feelings. Forging a connection between readers and your narrative enhances engagement and memorability, sparking interest in your writing.

Logos: Persuasively appeal to the audience's logic and reason. A well-structured persuasive essay unfolds logical arguments, guiding readers to embrace your position convincingly.

A gripping persuasive essay seamlessly integrates these modes, rooted in credibility, emotion, and logic, effectively swaying the audience's opinions. Refer to our guide on how to write a synthesis essay , another common task for students.

Formatting Guidelines

  • Font: Utilize Times New Roman, Georgia, or Arial for clarity.
  • Font Size: Set headlines to 16pt; remaining text to 12pt.
  • Alignment: Maintain justified alignment.
  • Spacing: Use double spacing, with exceptions for 1.5 spacing where applicable.
  • Word Count: Aim for 500 to 2000 words; refer to specific assignment instructions.

Outline Template

For a more lucid guide on crafting an outline for a persuasive essay, here's a template focused on the topic 'Are Women Weaker Than Men Today':

  • Introduction
  • Hook: 'In the 21st century, women transcend traditional roles.'
  • Background Information: 'The age-old debate on women's relative strength persists.'
  • Thesis Statement: 'The era of male dominance gives way to a new reality. Today, women excel in any field or role as men do.'
  • Argument #1: Strength in Family Dynamics + Supporting Facts, Stats, and Evidence
  • Argument #2: Strength in the Workplace + Supporting Facts, Stats, and Evidence
  • Argument #3: Strength in Society + Supporting Facts, Stats, and Evidence
  • Summary of Key Arguments
  • Restate Thesis: 'For centuries, women were unjustly labeled as the weaker sex.'
  • Thought-Provoking Conclusion: 'Women globally prove their capability, dispelling traditional notions. Despite achievements, they strive for greater participation, showcasing enduring resilience and determination.'

persuasive methods

Shaping a Compelling Persuasive Argument

Crafting a potent persuasive argument in your essay is intricately linked to the art of presenting compelling points. Here are key tips to guide you in developing irresistible arguments for your paper:

  • Do Thorough Research: Establish a solid understanding of your chosen topic to formulate persuasive arguments. Conduct extensive research using credible sources, gather expert opinions, and unearth pertinent facts.
  • Ensure Controversy: Construct a thesis that encompasses two contrasting sides – the one you endorse and the one you plan to counter. A persuasive argument thrives on a debatable topic, making it crucial for a compelling narrative.
  • Comprehend Contrary Views: Strengthen your arguments by understanding opposing perspectives. Skillfully identify and address counterarguments, enhancing the robustness of your stance.
  • Utilize Supporting Evidence: A persuasive argument gains credibility through substantial evidence. Ensure your essay is replete with relevant and reliable supporting evidence to bolster your assertions.

Remember, if the task feels overwhelming, you have the option to buy essay paper from seasoned academic writers. This ensures you can excel in your assignment, even when faced with formidable challenges.

support essay argument

Supporting Your Argument

Ensuring the robustness of your persuasive essay involves employing various methods to fortify your argument and resonate with readers:

  • Statistics: Strengthen your ideas by incorporating a range of statistics, as they carry significant weight in the broader context. Ensure the statistics are valid and sourced from reputable sources.

Example: Presently, women constitute 18% of the officer corps and approximately 16% of the enlisted military forces in the United States, reinforcing the notion that women are equally capable as men.

  • Facts: Established facts serve as potent tools of persuasion in your paper.

Example: Research indicates that, in terms of longevity, women are more likely to survive illness and cope with trauma.

  • Examples: Enhance the impact of your persuasive paper by incorporating real-life examples, including personal experiences, references to literature, or historical instances, providing substantial support for your arguments.

Example: Angela Merkel, the Chancellor of Germany, serves as a compelling real-life illustration of women's strength. Her success in politics, competing against men, and holding the top spot on Forbes' list of the world's most powerful women for nine consecutive years demonstrate that women can excel in various fields.

  • Quotes: Reinforce your ideas by including direct quotes that reflect the opinions of respected and credible figures.

Example: Mahatma Gandhi once stated, 'To call woman the weaker sex is a libel; it is man's injustice to woman. If by strength, brute strength is meant, then indeed, a woman is less brute than a man. If moral power is meant by strength, then the woman is immeasurably man's superior...'

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How to Write a Persuasive Essay: Steps to Success

When undertaking the task of composing a persuasive essay, a common mistake students make is plunging directly into the writing process, often neglecting crucial preparatory steps. To remedy this, we present a comprehensive, step-by-step guide to navigate you through the entire process:

Choose a Great Topic

Your persuasive skills shine when advocating for something you genuinely believe in. One of the critical steps in writing a persuasive essay is selecting a topic that resonates with your convictions. While research remains essential, having a strong opinion about the subject will fortify your argument.

Do Thorough Research

To master the art of writing a persuasive essay, you need to convince readers to embrace your viewpoint while understanding the opposing perspective. Familiarize yourself with both sides of the argument and learn how to effectively counter opposing views to address potential doubts.

Know Your Audience

Before persuading your readers, get to know them. Tailor your approach to match your target demographic. For instance, if you're advocating for the removal of standardized testing from school systems, consider that your primary audience is likely parents. If delving into readers' minds seems challenging, you might explore custom essay writing services from professional writers skilled in appealing to diverse audiences.

Create an Outline

Before embarking on the writing process, construct a persuasive essay outline. This helps structure your thoughts, organize your research, and establish your essay's framework. Elaborate on main points, pairing them with relevant supporting evidence from cited sources.

Compose a Captivating Introduction

A compelling article begins with an effective persuasive essay introduction, typically the first paragraph. Its purpose is to introduce the central premise, provide necessary background information, appeal to the reader's sensibilities, and capture their attention. The introduction should also feature your essay's thesis statement, acting as a roadmap for the ensuing content.

Write Your Body Paragraphs

This section forms the substantive core of your persuasive essay, using data and evidence to support your thesis while addressing opposing viewpoints. Each body paragraph comprises a topic sentence, pertinent supporting sentences, and a closing or transition sentence. This structure maintains focus, delivering clear and concise information. It's also an opportunity to discuss opposing opinions, ensuring claims are substantiated with credible and pertinent information. Did you know that one of the reasons students choose an essay service is because they find body paragraph writing too exhausting?

Conclude Powerfully

The persuasive essay conclusion is the final segment, encapsulating the entire work. It should recap your thesis, summarize key supporting ideas, and convey your final perspective. This is where you present your call-to-action if urging readers to take prompt action on a particular issue.

Proofread Diligently

Always subject your writing to thorough proofreading before submission. Overlooked words, grammatical errors, or sentence structure issues can undermine your credibility in the reader's eyes.

Writing a Persuasive Essay: Key Recommendations

Considering the aforementioned information, here are concluding tips to elevate the caliber of your persuasive essay:

1. Simplicity Over Complexity:

  • Embrace simplicity over complexity. While incorporating vocabulary variety is acceptable, don't anticipate a higher grade solely from using fancy synonyms. Find your writing style and aim for clarity.

2. Natural Transitions:

  • Ensure your essay flows seamlessly by employing logical transitions between different sections. This enhances readability, making your essay easy and enjoyable to read.

3. Explore Different Writing Methods:

  • Experiment with various persuasive writing methods. While fundamental elements are covered in this article, numerous other techniques can be discovered in various sources and mediums.

4. Meticulous Proofreading:

  • Triple-check your work! Regular practice and diligent proofreading enhance the quality of your writing. Review your essay for readability, logical consistency, style, tone, and alignment with the thesis. Seek a second opinion by having a friend read your essay.

5. Ask the Right Questions:

After writing and proofreading, address the following inquiries:

  • Did I adhere to the teacher's instructions?
  • Have I addressed the primary question presented in the assignment (if applicable)?
  • Is my essay well-structured?
  • Is the text coherent and clear?
  • Is my word choice throughout the paper appropriate?
  • Have I provided sufficient supporting evidence for my ideas?
  • Is my paper free of errors?
  • Can I enhance the overall quality further?
  • Does it present a convincing argument?

So, knowing all the vital elements of persuasive writing, have you already contemplated persuasive essay topics ? See our collection to get your creative juices flowing!

Persuasive Essay Examples

Explore the persuasive essay examples provided below to gain a deeper comprehension of crafting this type of document.

Persuasive Essay Example: Are Women Weaker Than Men Today?

This well-structured persuasive essay challenges the presumption that women are weaker than men and presents supporting evidence.

The question of whether women are weaker than men has often elicited raging debates, with conservationists arguing that women are certainly weaker than men. The converse is, however, true, and if the 21st-century woman is to be taken as an example, women are certainly as strong as men, if not stronger, across all comparable platforms. The era of male dominance came to an end with the rise of feminine power, and gone are the days when men were the more dominant of the human species. As the saying goes, "what men can do, women can do better," the women of today can do almost everything men can do and as just as good.

Persuasive Essay Example: Should People Who Download Music and Movies Illegally Be Punished?

This persuasive essay example adeptly employs source material and addresses a contemporary concern. The author questions the concept of online piracy and argues that media sharing has become a societal norm.

The United States government came up with the Copyright Act of 1976 to protect the works of art by different artists. The act outlines the punishable felonies concerning authenticity; for instance, illegally downloading music from the internet is a punishable offense. In addition, it sets specific fines for committing such crimes; for example, it says that one could pay a fine of up to $ 30,000 per piece of work (Burrell & Coleman, n.d.). Therefore, though downloading songs freely from the internet could sound normal, it is a felony. However, some questions exist on whether this act is worth the penalties. For this reason, a critical analysis of the transgression will determine whether or not it merits the charges.

This comprehensive guide encompasses all the essential aspects of crafting a persuasive essay. From choosing a compelling topic to constructing robust arguments, we've delineated the crucial steps. Additionally, we've shared insights on crafting impactful introductions and conclusions. By adhering to this guide, you can master the art of persuasion, effectively conveying your viewpoints to captivate your audience and potentially achieve an outstanding grade.

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How to Write a Persuasive Essay

Last Updated: December 17, 2023 Fact Checked

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. There are 14 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 4,270,402 times.

A persuasive essay is an essay used to convince a reader about a particular idea or focus, usually one that you believe in. Your persuasive essay could be based on anything about which you have an opinion or that you can make a clear argument about. Whether you're arguing against junk food at school or petitioning for a raise from your boss, knowing how to write a persuasive essay is an important skill that everyone should have.

Sample Persuasive Essays

different ways to start off a persuasive essay

How to Lay the Groundwork

Step 1 Read the prompt carefully.

  • Look for language that gives you a clue as to whether you are writing a purely persuasive or an argumentative essay. For example, if the prompt uses words like “personal experience” or “personal observations,” you know that these things can be used to support your argument.
  • On the other hand, words like “defend” or “argue” suggest that you should be writing an argumentative essay, which may require more formal, less personal evidence.
  • If you aren’t sure about what you’re supposed to write, ask your instructor.

Step 2 Give yourself time.

  • Whenever possible, start early. This way, even if you have emergencies like a computer meltdown, you’ve given yourself enough time to complete your essay.

Step 3 Examine the rhetorical situation.

  • Try using stasis theory to help you examine the rhetorical situation. This is when you look at the facts, definition (meaning of the issue or the nature of it), quality (the level of seriousness of the issue), and policy (plan of action for the issue).
  • To look at the facts, try asking: What happened? What are the known facts? How did this issue begin? What can people do to change the situation?
  • To look at the definition, ask: What is the nature of this issue or problem? What type of problem is this? What category or class would this problem fit into best?
  • To examine the quality, ask: Who is affected by this problem? How serious is it? What might happen if it is not resolved?
  • To examine the policy, ask: Should someone take action? Who should do something and what should they do?

Step 4 Consider your audience.

  • For example, if you are arguing against unhealthy school lunches, you might take very different approaches depending on whom you want to convince. You might target the school administrators, in which case you could make a case about student productivity and healthy food. If you targeted students’ parents, you might make a case about their children’s health and the potential costs of healthcare to treat conditions caused by unhealthy food. And if you were to consider a “grassroots” movement among your fellow students, you’d probably make appeals based on personal preferences.

Step 5 Pick a topic that appeals to you.

  • It also should present the organization of your essay. Don’t list your points in one order and then discuss them in a different order.
  • For example, a thesis statement could look like this: “Although pre-prepared and highly processed foods are cheap, they aren’t good for students. It is important for schools to provide fresh, healthy meals to students, even when they cost more. Healthy school lunches can make a huge difference in students’ lives, and not offering healthy lunches fails students.”
  • Note that this thesis statement isn’t a three-prong thesis. You don’t have to state every sub-point you will make in your thesis (unless your prompt or assignment says to). You do need to convey exactly what you will argue.

Step 11 Brainstorm your evidence.

  • A mind map could be helpful. Start with your central topic and draw a box around it. Then, arrange other ideas you think of in smaller bubbles around it. Connect the bubbles to reveal patterns and identify how ideas relate. [5] X Research source
  • Don’t worry about having fully fleshed-out ideas at this stage. Generating ideas is the most important step here.

Step 12 Research, if necessary.

  • For example, if you’re arguing for healthier school lunches, you could make a point that fresh, natural food tastes better. This is a personal opinion and doesn’t need research to support it. However, if you wanted to argue that fresh food has more vitamins and nutrients than processed food, you’d need a reliable source to support that claim.
  • If you have a librarian available, consult with him or her! Librarians are an excellent resource to help guide you to credible research.

How to Draft Your Essay

Step 1 Outline your essay.

  • An introduction. You should present a “hook” here that grabs your audience’s attention. You should also provide your thesis statement, which is a clear statement of what you will argue or attempt to convince the reader of.
  • Body paragraphs. In 5-paragraph essays, you’ll have 3 body paragraphs. In other essays, you can have as many paragraphs as you need to make your argument. Regardless of their number, each body paragraph needs to focus on one main idea and provide evidence to support it. These paragraphs are also where you refute any counterpoints that you’ve discovered.
  • Conclusion. Your conclusion is where you tie it all together. It can include an appeal to emotions, reiterate the most compelling evidence, or expand the relevance of your initial idea to a broader context. Because your purpose is to persuade your readers to do/think something, end with a call to action. Connect your focused topic to the broader world.

Step 2 Come up with your hook.

  • For example, you could start an essay on the necessity of pursuing alternative energy sources like this: “Imagine a world without polar bears.” This is a vivid statement that draws on something that many readers are familiar with and enjoy (polar bears). It also encourages the reader to continue reading to learn why they should imagine this world.
  • You may find that you don’t immediately have a hook. Don’t get stuck on this step! You can always press on and come back to it after you’ve drafted your essay.

Step 3 Write an introduction....

  • Put your hook first. Then, proceed to move from general ideas to specific ideas until you have built up to your thesis statement.
  • Don't slack on your thesis statement . Your thesis statement is a short summary of what you're arguing for. It's usually one sentence, and it's near the end of your introductory paragraph. Make your thesis a combination of your most persuasive arguments, or a single powerful argument, for the best effect.

Step 4 Structure your body paragraphs.

  • Start with a clear topic sentence that introduces the main point of your paragraph.
  • Make your evidence clear and precise. For example, don't just say: "Dolphins are very smart animals. They are widely recognized as being incredibly smart." Instead, say: "Dolphins are very smart animals. Multiple studies found that dolphins worked in tandem with humans to catch prey. Very few, if any, species have developed mutually symbiotic relationships with humans."
  • "The South, which accounts for 80% of all executions in the United States, still has the country's highest murder rate. This makes a case against the death penalty working as a deterrent."
  • "Additionally, states without the death penalty have fewer murders. If the death penalty were indeed a deterrent, why wouldn't we see an increase in murders in states without the death penalty?"
  • Consider how your body paragraphs flow together. You want to make sure that your argument feels like it's building, one point upon another, rather than feeling scattered.

Step 5 Use the last sentence of each body paragraph to transition to the next paragraph.

  • End of the first paragraph: "If the death penalty consistently fails to deter crime, and crime is at an all-time high, what happens when someone is wrongfully convicted?"
  • Beginning of the second paragraph: "Over 100 wrongfully convicted death row inmates have been acquitted of their crimes, some just minutes before their would-be death."

Step 6 Add a rebuttal or counterargument.

  • Example: "Critics of a policy allowing students to bring snacks into the classroom say that it would create too much distraction, reducing students’ ability to learn. However, consider the fact that middle schoolers are growing at an incredible rate. Their bodies need energy, and their minds may become fatigued if they go for long periods without eating. Allowing snacks in the classroom will actually increase students’ ability to focus by taking away the distraction of hunger.”
  • You may even find it effective to begin your paragraph with the counterargument, then follow by refuting it and offering your own argument.

Step 7 Write your conclusion at the very end of your essay.

  • How could this argument be applied to a broader context?
  • Why does this argument or opinion mean something to me?
  • What further questions has my argument raised?
  • What action could readers take after reading my essay?

How to Write Persuasively

Step 1 Understand the conventions of a persuasive essay.

  • Persuasive essays, like argumentative essays, use rhetorical devices to persuade their readers. In persuasive essays, you generally have more freedom to make appeals to emotion (pathos), in addition to logic and data (logos) and credibility (ethos). [13] X Trustworthy Source Read Write Think Online collection of reading and writing resources for teachers and students. Go to source
  • You should use multiple types of evidence carefully when writing a persuasive essay. Logical appeals such as presenting data, facts, and other types of “hard” evidence are often very convincing to readers.
  • Persuasive essays generally have very clear thesis statements that make your opinion or chosen “side” known upfront. This helps your reader know exactly what you are arguing. [14] X Research source
  • Bad: The United States was not an educated nation, since education was considered the right of the wealthy, and so in the early 1800s Horace Mann decided to try and rectify the situation.

Step 2 Use a variety of persuasion techniques to hook your readers.

  • For example, you could tell an anecdote about a family torn apart by the current situation in Syria to incorporate pathos, make use of logic to argue for allowing Syrian refugees as your logos, and then provide reputable sources to back up your quotes for ethos.
  • Example: Time and time again, the statistics don't lie -- we need to open our doors to help refugees.
  • Example: "Let us not forget the words etched on our grandest national monument, the Statue of Liberty, which asks that we "Give me your tired, your poor, your huddled masses yearning to breathe free.” There is no reason why Syrians are not included in this.
  • Example: "Over 100 million refugees have been displaced. President Assad has not only stolen power, he's gassed and bombed his own citizens. He has defied the Geneva Conventions, long held as a standard of decency and basic human rights, and his people have no choice but to flee."

Step 3 Be authoritative and firm.

  • Good: "Time and time again, science has shown that arctic drilling is dangerous. It is not worth the risks environmentally or economically."
  • Good: "Without pushing ourselves to energy independence, in the arctic and elsewhere, we open ourselves up to the dangerous dependency that spiked gas prices in the 80's."
  • Bad: "Arctic drilling may not be perfect, but it will probably help us stop using foreign oil at some point. This, I imagine, will be a good thing."

Step 4 Challenge your readers.

  • Good: Does anyone think that ruining someone’s semester, or, at least, the chance to go abroad, should be the result of a victimless crime? Is it fair that we actively promote drinking as a legitimate alternative through Campus Socials and a lack of consequences? How long can we use the excuse that “just because it’s safer than alcohol doesn’t mean we should make it legal,” disregarding the fact that the worst effects of the drug are not physical or chemical, but institutional?
  • Good: We all want less crime, stronger families, and fewer dangerous confrontations over drugs. We need to ask ourselves, however, if we're willing to challenge the status quo to get those results.
  • Bad: This policy makes us look stupid. It is not based in fact, and the people that believe it are delusional at best, and villains at worst.

Step 5 Acknowledge, and refute, arguments against you.

  • Good: While people do have accidents with guns in their homes, it is not the government’s responsibility to police people from themselves. If they're going to hurt themselves, that is their right.
  • Bad: The only obvious solution is to ban guns. There is no other argument that matters.

How to Polish Your Essay

Step 1 Give yourself a day or two without looking at the essay.

  • Does the essay state its position clearly?
  • Is this position supported throughout with evidence and examples?
  • Are paragraphs bogged down by extraneous information? Do paragraphs focus on one main idea?
  • Are any counterarguments presented fairly, without misrepresentation? Are they convincingly dismissed?
  • Are the paragraphs in an order that flows logically and builds an argument step-by-step?
  • Does the conclusion convey the importance of the position and urge the reader to do/think something?

Step 3 Revise where necessary.

  • You may find it helpful to ask a trusted friend or classmate to look at your essay. If s/he has trouble understanding your argument or finds things unclear, focus your revision on those spots.

Step 4 Proofread carefully.

  • You may find it helpful to print out your draft and mark it up with a pen or pencil. When you write on the computer, your eyes may become so used to reading what you think you’ve written that they skip over errors. Working with a physical copy forces you to pay attention in a new way.
  • Make sure to also format your essay correctly. For example, many instructors stipulate the margin width and font type you should use.

Expert Q&A

Christopher Taylor, PhD

You Might Also Like

Write an Essay

  • ↑ https://www.grammarly.com/blog/how-to-write-a-persuasive-essay/
  • ↑ https://www.hamilton.edu/academics/centers/writing/writing-resources/persuasive-essays
  • ↑ https://www.hamilton.edu/writing/writing-resources/persuasive-essays
  • ↑ https://www.adelaide.edu.au/writingcentre/sites/default/files/docs/learningguide-mindmapping.pdf
  • ↑ https://examples.yourdictionary.com/20-compelling-hook-examples-for-essays.html
  • ↑ https://writingcenter.unc.edu/tips-and-tools/transitions/
  • ↑ https://owl.purdue.edu/owl/general_writing/common_writing_assignments/argument_papers/rebuttal_sections.html
  • ↑ http://www.readwritethink.org/files/resources/lesson_images/lesson56/strategy-definition.pdf
  • ↑ https://stlcc.edu/student-support/academic-success-and-tutoring/writing-center/writing-resources/pathos-logos-and-ethos.aspx
  • ↑ https://writingcenter.unc.edu/tips-and-tools/editing-and-proofreading/
  • ↑ https://writingcenter.unc.edu/tips-and-tools/revising-drafts/
  • ↑ https://owl.purdue.edu/owl/general_writing/the_writing_process/proofreading/proofreading_suggestions.html

About This Article

Christopher Taylor, PhD

To write a persuasive essay, start with an attention-grabbing introduction that introduces your thesis statement or main argument. Then, break the body of your essay up into multiple paragraphs and focus on one main idea in each paragraph. Make sure you present evidence in each paragraph that supports the main idea so your essay is more persuasive. Finally, conclude your essay by restating the most compelling, important evidence so you can make your case one last time. To learn how to make your writing more persuasive, keep reading! Did this summary help you? Yes No

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Home / Guides / Writing Guides / Paper Types / How to Write a Persuasive Essay

How to Write a Persuasive Essay

The entire point of a persuasive essay is to persuade or convince the reader to agree with your perspective on the topic. In this type of essay, you’re not limited to facts. It’s completely acceptable to include your opinions and back them up with facts, where necessary.

Guide Overview

  • Be assertive
  • Use words that evoke emotion
  • Make it personal
  • Topic selection hints

Tricks for Writing a Persuasive Essay

In this type of writing, you’ll find it is particularly helpful to focus on the emotional side of things. Make your reader feel what you feel and bring them into your way of thinking. There are a few ways to do that.

Be Assertive

A persuasive essay doesn’t have to be gentle in how it presents your opinion. You really want people to agree with you, so focus on making that happen, even if it means pushing the envelope a little. You’ll tend to get higher grades for this, because the essay is more likely to convince the reader to agree. Consider using an Persuasive Essay Template to understand the key elements of the essay.

Use Words that Evoke Emotion

It’s easier to get people to see things your way when they feel an emotional connection. As you describe your topic, make sure to incorporate words that cause people to feel an emotion. For example, instead of saying, “children are taken from their parents” you might say, “children are torn from the loving arms of their parents, kicking and screaming.” Dramatic? Yes, but it gets the point across and helps your reader experience the

Make it Personal

By using first person, you make the reader feel like they know you. Talking about the reader in second person can help them feel included and begin to imagine themselves in your shoes. Telling someone “many people are affected by this” and telling them “you are affected by this every day” will have very different results.

While each of these tips can help improve your essay, there’s no rule that you have to actually persuade for your own point of view. If you feel the essay would be more interesting if you take the opposite stance, why not write it that way? This will require more research and thinking, but you could end up with a very unique essay that will catch the teacher’s eye.

Topic Selection Hints

A persuasive essay requires a topic that has multiple points of view. In most cases, topics like the moon being made of rock would be difficult to argue, since this is a solid fact. This means you’ll need to choose something that has more than one reasonable opinion related to it.

A good topic for a persuasive essay would be something that you could persuade for or against.

Some examples include:

  • Should children be required to use booster seats until age 12?
  • Should schools allow the sale of sugary desserts and candy?
  • Should marijuana use be legal?
  • Should high school students be confined to school grounds during school hours?
  • Should GMO food be labeled by law?
  • Should police be required to undergo sensitivity training?
  • Should the United States withdraw troops from overseas?

Some topics are more controversial than others, but any of these could be argued from either point of view . . . some even allow for multiple points of view.

As you write your persuasive essay, remember that your goal is to get the reader to nod their head and agree with you. Each section of the essay should bring you closer to this goal. If you write the essay with this in mind, you’ll end up with a paper that will receive high grades.

Finally, if you’re ever facing writer’s block for your college paper, consider WriteWell’s template gallery to help you get started.

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65 Tips for Writing Academic Persuasive Essays

The previous chapters in this section offer an overview of what it means to formulate an argument in an academic situation. The purpose of this chapter is to offer more concrete, actionable tips for drafting an academic persuasive essay. Keep in mind that preparing to draft a persuasive essay relies on the strategies for any other thesis-driven essay, covered by the section in this textbook, The Writing Process. The following chapters can be read in concert with this one:

  • Critical Reading and other research strategies helps writers identify the exigence (issue) that demands a response, as well as what kinds of research to use.
  • Generate Ideas covers prewriting models (such as brainstorming techniques) that allow students to make interesting connections and develop comprehensive thesis statements. These connections and main points will allow a writer to outline their core argument.
  • Organizing is important for understanding why an argument essay needs a detailed plan, before the drafting stage. For an argument essay, start with a basic outline that identifies the claim, reasoning, and evidence, but be prepared to develop more detailed outlines that include counterarguments and rebuttals, warrants, additional backing, etc., as needed.
  • Drafting introduces students to basic compositional strategies that they must be familiar with before beginning an argument essay. This current chapter offers more details about what kinds of paragraphs to practice in an argument essay, but it assumes the writer is familiar with basic strategies such as coherence and cohesion.

Classical structure of an argument essay

Academic persuasive essays tend to follow what’s known as the “classical” structure, based on techniques that derive from ancient Roman and Medieval rhetoricians. John D. Ramage, et. al outline this structure in Writing Arguments :

This very detailed table can be simplified. Most academic persuasive essays include the following basic elements:

  • Introduction that explains why the situation is important and presents your argument (aka the claim or thesis).
  • Reasons the thesis is correct or at least reasonable.
  • Evidence that supports each reason, often occurring right after the reason the evidence supports.
  • Acknowledgement of objections.
  • Response to objections.

Keep in mind that the structure above is just a conventional starting point. The previous chapters of this section suggest how different kinds of arguments (Classical/Aristotelian, Toulmin, Rogerian) involve slightly different approaches, and your course, instructor, and specific assignment prompt may include its own specific instructions on how to complete the assignment. There are many different variations. At the same time, however, most academic argumentative/persuasive essays expect you to practice the techniques mentioned below. These tips overlap with the elements of argumentation, covered in that chapter, but they offer more explicit examples for how they might look in paragraph form, beginning with the introduction to your essay.

Persuasive introductions should move from context to thesis

Since one of the main goals of a persuasive essay introduction is to forecast the broader argument, it’s important to keep in mind that the legibility of the argument depends on the ability of the writer to provide sufficient information to the reader. If a basic high school essay moves from general topic to specific argument (the funnel technique), a more sophisticated academic persuasive essay is more likely to move from context  to thesis.

The great stylist of clear writing, Joseph W. Williams, suggests that one of the key rhetorical moves a writer can make in a persuasive introduction is to not only provide enough background information (the context), but to frame that information in terms of a problem or issue, what the section on Reading and Writing Rhetorically terms the exigence . The ability to present a clearly defined problem and then the thesis as a solution creates a motivating introduction. The reader is more likely to be gripped by it, because we naturally want to see problems solved.

Consider these two persuasive introductions, both of which end with an argumentative thesis statement:

Example B feels richer, more dramatic, and much more targeted not only because it’s longer, but because it’s structured in a “motivating” way. Here’s an outline of that structure:

  • Hook: It opens with a brief hook that illustrates an emerging issue. This concrete, personal anecdote grips the reader’s attention.
  • Problem: The anecdote is connected with the emerging issue, phrased as a problem that needs to be addressed.
  • Debate: The writer briefly alludes to a debate over how to respond to the problem.
  • Claim: The introduction ends by hinting at how the writer intends to address the problem, and it’s phrased conversationally, as part of an ongoing dialogue.

Not every persuasive introduction needs all of these elements. Not all introductions will have an obvious problem. Sometimes a “problem,” or the exigence, will be as subtle as an ambiguity in a text that needs to be cleared up (as in literary analysis essays). Other times it will indeed be an obvious problem, such as in a problem-solution argument essay.

In most cases, however, a clear introduction will proceed from context to thesis . The most attention-grabbing and motivating introductions will also include things like hooks and problem-oriented issues.

Here’s a very simple and streamlined template that can serve as rudimentary scaffolding for a persuasive introduction, inspired by the excellent book, They Say / I Say:  The Moves That Matter in Academic Writing :

Each aspect of the template will need to be developed, but it can serve as training wheels for how to craft a nicely structured context-to-thesis introduction, including things like an issue, debate, and claim. You can try filling in the blanks below, and then export your attempt as a document.

Define key terms, as needed

Much of an academic persuasive essay is dedicated to supporting the claim. A traditional thesis-driven essay has an introduction, body, and conclusion, and the support constitutes much of the body. In a persuasive essay, most of the support is dedicated to reasoning and evidence (more on that below). However, depending on what your claim does, a careful writer may dedicate the beginning (or other parts of the essay body) to defining key terms.

Suppose I wish to construct an argument that enters the debate over euthanasia. When researching the issue, I notice that much of the debate circles around the notion of rights, specifically what a “legal right” actually means. Clearly defining that term will help reduce some of the confusion and clarify my own argument. In Vancouver Island University’s resource “ Defining key terms ,” Ian Johnston  offers this example for how to define “legal right” for an academic reader:

Before discussing the notion of a right to die, we need to clarify precisely what the term legal right means. In common language, the term “right” tends often to mean something good, something people ought to have (e.g., a right to a good home, a right to a meaningful job, and so on). In law, however, the term has a much more specific meaning. It refers to something to which people are legally entitled. Thus, a “legal” right also confers a legal obligation on someone or some institution to make sure the right is conferred. For instance, in Canada, children of a certain age have a right to a free public education. This right confers on society the obligation to provide that education, and society cannot refuse without breaking the law. Hence, when we use the term right to die in a legal sense, we are describing something to which a citizen is legally entitled, and we are insisting that someone in society has an obligation to provide the services which will confer that right on anyone who wants it.

As the example above shows, academics often dedicate space to providing nuanced and technical definitions that correct common misconceptions. Johnston’s definition relies on research, but it’s not always necessary to use research to define your terms. Here are some tips for crafting definitions in persuasive essays, from “Defining key terms”:

  • Fit the descriptive detail in the definition to the knowledge of the intended audience. The definition of, say, AIDS for a general readership will be different from the definition for a group of doctors (the latter will be much more technical). It often helps to distinguish between common sense or popular definitions and more technical ones.
  • Make sure definitions are full and complete; do not rush them unduly. And do not assume that just because the term is quite common that everyone knows just what it means (e.g.,  alcoholism ). If you are using the term in a very specific sense, then let the reader know what that is. The amount of detail you include in a definition should cover what is essential for the reader to know, in order to follow the argument. By the same token, do not overload the definition, providing too much detail or using far too technical a language for those who will be reading the essay.
  • It’s unhelpful to simply quote the google or dictionary.com definition of a word. Dictionaries contain a few or several definitions for important terms, and the correct definition is informed by the context in which it’s being employed. It’s up to the writer to explain that context and how the word is usually understood within it.
  • You do not always need to research a definition. Depending on the writing situation and audience, you may be able to develop your own understanding of certain terms.

Use P-E-A-S or M-E-A-L to support your claim

The heart of a persuasive essay is a claim supported by reasoning and evidence. Thus, much of the essay body is often devoted to the supporting reasons, which in turn are proved by evidence. One of the formulas commonly taught in K-12 and even college writing programs is known as PEAS, which overlaps strongly with the MEAL formula introduced by the chapter, “ Basic Integration “:

Point : State the reasoning as a single point: “One reason why a soda tax would be effective is that…” or “One way an individual can control their happiness is by…”

Evidence : After stating the supporting reason, prove that reason with related evidence. There can be more than one piece of evidence. “According to …” or “In the article, ‘…,’ the author shows that …”

Analysis : There a different levels of analysis.  At the most basic level, a writer should clearly explain how the evidence proves the point, in their own words: “In other words…,” “What this data shows is that…” Sometimes the “A” part of PEAS becomes simple paraphrasing. Higher-level analysis will use more sophisticated techniques such as Toulmin’s warrants to explore deeper terrain. For more tips on how to discuss and analyze, refer to the previous chapter’s section, “ Analyze and discuss the evidence .”

Summary/So what? : Tie together all of the components (PEA) succinctly, before transitioning to the next idea. If necessary, remind the reader how the evidence and reasoning relates to the broader claim (the thesis argument).

PEAS and MEAL are very similar; in fact they are identical except for how they refer to the first and last part. In theory, it shouldn’t matter which acronym you choose. Both versions are effective because they translate the basic structure of a supporting reason (reasoning and evidence) into paragraph form.

Here’s an example of a PEAS paragraph in an academic persuasive essay that argues for a soda tax:

A soda tax would also provide more revenue for the federal government, thereby reducing its debt. point Despite Ernest Istook’s concerns about eroding American freedom, the United States has long supported the ability of government to leverage taxes in order to both curb unhealthy lifestyles and add revenue. According to Peter Ubel’s “Would the Founding Fathers Approve of a Sugar Tax?”, in 1791 the US government was heavily in debt and needed stable revenue. In response, the federal government taxed what most people viewed as a “sin” at that time: alcohol. This single tax increased government revenue by at least 20% on average, and in some years more than 40% . The effect was that only the people who really wanted alcohol purchased it, and those who could no longer afford it were getting rid of what they already viewed as a bad habit (Ubel). evidence Just as alcohol (and later, cigarettes) was viewed as a superfluous “sin” in the Early Republic, so today do many health experts and an increasing amount of Americans view sugar as extremely unhealthy, even addictive. If our society accepts taxes on other consumer sins as a way to improve government revenue, a tax on sugar is entirely consistent. analysis We could apply this to the soda tax and try to do something like this to help knock out two problems at once: help people lose their addiction towards soda and help reduce our government’s debt. summary/so what?

The paragraph above was written by a student who was taught the PEAS formula. However, we can see versions of this formula in professional writing. Here’s a more sophisticated example of PEAS, this time from a non-academic article. In Nicholas Carr’s extremely popular article, “ Is Google Making Us Stupid? “, he argues that Google is altering how we think. To prove that broader claim, Carr offers a variety of reasons and evidence. Here’s part of his reasoning:

Thanks to the ubiquity of text on the Internet, not to mention the popularity of text-messaging on cell phones, we may well be reading more today than we did in the 1970s or 1980s, when television was our medium of choice. But it’s a different kind of reading, and behind it lies a different kind of thinking—perhaps even a new sense of the self. point “We are not only  what  we read,” says Maryanne Wolf, a developmental psychologist at Tufts University and the author of  Proust and the Squid: The Story and Science of the Reading Brain . “We are  how we read.” Wolf worries that the style of reading promoted by the Net, a style that puts “efficiency” and “immediacy” above all else, may be weakening our capacity for the kind of deep reading that emerged when an earlier technology, the printing press, made long and complex works of prose commonplace. When we read online, she says, we tend to become “mere decoders of information.” evidence Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged. analysis

This excerpt only contains the first three elements, PEA, and the analysis part is very brief (it’s more like paraphrase), but it shows how professional writers often employ some version of the formula. It tends to appear in persuasive texts written by experienced writers because it reinforces writing techniques mentioned elsewhere in this textbook. A block of text structured according to PEA will practice coherence, because opening with a point (P) forecasts the main idea of that section. Embedding the evidence (E) within a topic sentence and follow-up commentary or analysis (A) is part of the “quote sandwich” strategy we cover in the section on “Writing With Sources.”

Use “they say / i say” strategies for Counterarguments and rebuttals

Another element that’s unique to persuasive essays is embedding a counterargument. Sometimes called naysayers or opposing positions, counterarguments are points of view that challenge our own.

Why embed a naysayer?

Recall above how a helpful strategy for beginning a persuasive essay (the introduction) is to briefly mention a debate—what some writing textbooks call “joining the conversation.” Gerald Graff and Cathy Birkenstein’s They Say / I Say explains why engaging other points of view is so crucial:

Not long ago we attended a talk at an academic conference where the speaker’s central claim seemed to be that a certain sociologist—call him Dr. X—had done very good work in a number of areas of the discipline. The speaker proceeded to illustrate his thesis by referring extensively and in great detail to various books and articles by Dr. X and by quoting long pas-sages from them. The speaker was obviously both learned and impassioned, but as we listened to his talk we found ourselves somewhat puzzled: the argument—that Dr. X’s work was very important—was clear enough, but why did the speaker need to make it in the first place? Did anyone dispute it? Were there commentators in the field who had argued against X’s work or challenged its value? Was the speaker’s interpretation of what X had done somehow novel or revolutionary? Since the speaker gave no hint of an answer to any of these questions, we could only wonder why he was going on and on about X. It was only after the speaker finished and took questions from the audience that we got a clue: in response to one questioner, he referred to several critics who had vigorously questioned Dr. X’s ideas and convinced many sociologists that Dr. X’s work was unsound.

When writing for an academic audience, one of the most important moves a writer can make is to demonstrate how their ideas compare to others. It serves as part of the context. Your essay might be offering a highly original solution to a certain problem you’ve researched the entire semester, but the reader will only understand that if existing arguments are presented in your draft. Or, on the other hand, you might be synthesizing or connecting a variety of opinions in order to arrive at a more comprehensive solution. That’s also fine, but the creativity of your synthesis and its unique contribution to existing research will only be known if those other voices are included.

Aristotelian argumentation embeds counterarguments in order to refute them. Rogerian arguments present oppositional stances in order to synthesize and integrate them. No matter what your strategy is, the essay should be conversational.

Notice how Ana Mari Cauce opens her essay on free speech in higher education, “ Messy but Essential “:

Over the past year or two, issues surrounding the exercise of free speech and expression have come to the forefront at colleges around the country. The common narrative about free speech issues that we so often read goes something like this: today’s college students — overprotected and coddled by parents, poorly educated in high school and exposed to primarily left-leaning faculty — have become soft “snowflakes” who are easily offended by mere words and the slightest of insults, unable or unwilling to tolerate opinions that veer away from some politically correct orthodoxy and unable to engage in hard-hitting debate. counterargument

This is false in so many ways, and even insulting when you consider the reality of students’ experiences today. claim

The introduction to her article is essentially a counteragument (which serves as her introductory context) followed by a response. Embedding naysayers like this can appear anywhere in an essay, not just the introduction. Notice, furthermore, how Cauce’s naysayer isn’t gleaned from any research she did. It’s just a general, trendy naysayer, something one might hear nowadays, in the ether. It shows she’s attuned to an ongoing conversation, but it doesn’t require her to cite anything specific. As the previous chapter on using rhetorical appeals in arguments explained, this kind of attunement with an emerging problem (or exigence) is known as the appeal to kairos . A compelling, engaging introduction will demonstrate that the argument “kairotically” addresses a pressing concern.

Below is a brief overview of what counterarguments are and how you might respond to them in your arguments. This section was developed by Robin Jeffrey, in “ Counterargument and Response “:

Common Types of counterarguments

  • Could someone disagree with your claim?  If so, why? Explain this opposing perspective in your own argument, and then respond to it.
  • Could someone draw a different conclusion from any of the facts or examples you present?  If so, what is that different conclusion? Explain this different conclusion and then respond to it.
  • Could a reader question any of your assumptions or claims?  If so, which ones would they question? Explain and then respond.
  • Could a reader offer a different explanation of an issue?  If so, what might their explanation be? Describe this different explanation, and then respond to it.
  • Is there any evidence out there that could weaken your position?  If so, what is it? Cite and discuss this evidence and then respond to it.

If the answer to any of these questions is yes, that does not necessarily mean that you have a weak argument. It means, ideally and as long as your argument is logical and valid, that you have a counterargument. Good arguments can and do have counterarguments; it is important to discuss them. But you must also discuss and then respond to those counterarguments.

Responding to counterarguments

You do not need to attempt to do all of these things as a way to respond; instead, choose the response strategy that makes the most sense to you, for the counterargument that you have.

  • If you agree with some of the counterargument perspectives, you can concede some of their points. (“I do agree that ….”, “Some of the points made by ____ are valid…..”) You could then challenge the importance/usefulness of those points. “However, this information does not apply to our topic because…”
  • If the counterargument perspective is one that contains different evidence than you have in your own argument, you can explain why a reader should not accept the evidence that the counterarguer presents.
  • If the counterargument perspective is one that contains a different  interpretation of evidence than you have in your own argument, you can explain why a reader should not accept the interpretation of the evidence that that your opponent (counterarguer) presents.
  • If the counterargument is an acknowledgement of evidence that threatens to weaken your argument, you must explain why and how that evidence does not, in fact invalidate your claim.

It is important to use  transitional phrases  in your paper to alert readers when you’re about to present an counterargument. It’s usually best to put this phrase at the beginning of a paragraph such as:

  • Researchers have challenged these claims with…
  • Critics argue that this view…
  • Some readers may point to…
  • A perspective that challenges the idea that . . .

Transitional phrases will again be useful to highlight your shift from counterargument to response:

  • Indeed, some of those points are valid. However, . . .
  • While I agree that . . . , it is more important to consider . . .
  • These are all compelling points. Still, other information suggests that . .
  • While I understand  . . . , I cannot accept the evidence because . . .

Further reading

To read more about the importance of counterarguments in academic writing, read Steven D. Krause’s “ On the Other Hand: The Role of Antithetical Writing in First Year Composition Courses .”

When concluding, address the “so what?” challenge

As Joseph W. Williams mentions in his chapter on concluding persuasive essays in Style ,

a good introduction motivates your readers to keep reading, introduces your key themes, and states your main point … [but] a good conclusion serves a different end: as the last thing your reader reads, it should bring together your point, its significance, and its implications for thinking further about the ideas your explored.

At the very least, a good persuasive conclusion will

  • Summarize the main points
  • Address the So what? or Now what? challenge.

When summarizing the main points of longer essays, Williams suggests it’s fine to use “metadiscourse,” such as, “I have argued that.” If the essay is short enough, however, such metadiscourses may not be necessary, since the reader will already have those ideas fresh in their mind.

After summarizing your essay’s main points, imagine a friendly reader thinking,

“OK, I’m persuaded and entertained by everything you’ve laid out in your essay. But remind me what’s so important about these ideas? What are the implications? What kind of impact do you expect your ideas to have? Do you expect something to change?”

It’s sometimes appropriate to offer brief action points, based on the implications of your essay. When addressing the “So what?” challenge, however, it’s important to first consider whether your essay is primarily targeted towards changing the way people  think  or  act . Do you expect the audience to do something, based on what you’ve argued in your essay? Or, do you expect the audience to think differently? Traditional academic essays tend to propose changes in how the reader thinks more than acts, but your essay may do both.

Finally, Williams suggests that it’s sometimes appropriate to end a persuasive essay with an anecdote, illustrative fact, or key quote that emphasizes the significance of the argument. We can see a good example of this in Carr’s article, “ Is Google Making Us Stupid? ” Here are the introduction and conclusion, side-by-side:

[Introduction]  “Dave, stop. Stop, will you? Stop, Dave. Will you stop, Dave?” So the supercomputer HAL pleads with the implacable astronaut Dave Bowman in a famous and weirdly poignant scene toward the end of Stanley Kubrick’s 2001: A Space Odyssey . Bowman, having nearly been sent to a deep-space death by the malfunctioning machine, is calmly, coldly disconnecting the memory circuits that control its artificial “ brain. “Dave, my mind is going,” HAL says, forlornly. “I can feel it. I can feel it.”

I can feel it, too. Over the past few years I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory. …

[Conclusion] I’m haunted by that scene in 2001 . What makes it so poignant, and so weird, is the computer’s emotional response to the disassembly of its mind: its despair as one circuit after another goes dark, its childlike pleading with the astronaut—“I can feel it. I can feel it. I’m afraid”—and its final reversion to what can only be called a state of innocence. HAL’s outpouring of feeling contrasts with the emotionlessness that characterizes the human figures in the film, who go about their business with an almost robotic efficiency. Their thoughts and actions feel scripted, as if they’re following the steps of an algorithm. In the world of 2001 , people have become so machinelike that the most human character turns out to be a machine. That’s the essence of Kubrick’s dark prophecy: as we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence.

Instead of merely rehashing all of the article’s main points, Carr returns to the same movie scene from 2001  that he opened with. The final lines interpret the scene according to the argument he just dedicated the entire essay to presenting.

The entire essay should use rhetorical appeals strategically

The chapter “ Persuasive Appeals ” introduces students to logos, pathos, ethos, and kairos. Becoming familiar with each of those persuasive appeals can add much to an essay. It also reinforces the idea that writing argumentative essays is not a straightforward process of jotting down proofs. It’s not a computer algorithm.

  • Logos (appeals to evidence and reasoning) is the foundational appeal of an argument essay. Clearly identifying the claim, then supporting that claim with reasoning and evidence will appeal to the reader’s logos demands. As the previous chapter on argumentation mentions, however, what constitutes solid evidence will vary depending on the audience. Make sure your evidence is indeed convincing to your intended reader.
  • Pathos (appeals to emotion) are a crucial component and should permeate should every section of the essay. Personal anecdotes are an effective way to illustrate important ideas, and they connect with the reader at an emotional level. Personal examples also cultivate  voice .
  • Ethos (appeals to character, image, and values) is essential to gaining the reader’s trust and assent. The tone of your essay (snarky, sincere, ironic, sarcastic, empathetic) is immensely important for its overall effect, and it helps build the reader’s image of you. A careful attention to high-quality research reinforces a sincere and empathetic tone. When supporting certain claims and sub-claims, it’s also important to identify implied beliefs (warrants) that your reader is most likely to agree with, and to undermine beliefs that might seem repugnant.
  • Kairos (appeals to timeliness) impresses the reader with your attunement to the situation. This should be practiced especially in the introduction, but it can appear throughout the essay as you engage with research and other voices that have recently weighed in on the topic.

All of these appeals are already happening, whether or not they’re recognized. If they are missed, the audience will often use them against you, judging your essay as not being personable enough (pathos), or not in touch with commonly accepted values (ethos), or out of touch with what’s going on (kairos). These non-logical appeals aren’t irrational. They are crucial components to writing that matters.

Argument Outline Exercise

To get started on your argument essay, practice adopting from of the outlines from this Persuasive Essay Outline worksheet .

Write What Matters Copyright © 2020 by Joel Gladd is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to Write a Persuasive Essay (This Convinced My Professor!)

How to Write a Persuasive Essay (This Convinced My Professor!)

Table of contents

different ways to start off a persuasive essay

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

persuasive essay

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold. 

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

  • Identify a random topic
  • Ask a question about the topic that involves a value claim or analysis to answer
  • Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon! 

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

  • The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
  • The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
  • What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments? 

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis. 

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis. 

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case. 

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other. 

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic. 

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes. 

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then? 

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject. 

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis. 

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

different ways to start off a persuasive essay

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

  • Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
  • Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
  • Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
  • Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
  • Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

different ways to start off a persuasive essay

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

  • Intro - Hook, Background information, Thesis statement
  • Topic sentence #1 , with supporting facts or stats
  • Concluding sentence
  • Topic sentence #2 , with supporting facts or stats
  • Concluding sentence Topic sentence #3 , with supporting facts or stats
  • Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

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How to Begin an Essay: 13 Engaging Strategies

ThoughtCo / Hugo Lin

  • Ph.D., Rhetoric and English, University of Georgia
  • M.A., Modern English and American Literature, University of Leicester
  • B.A., English, State University of New York

An effective introductory paragraph both informs and motivates. It lets readers know what your essay is about and it encourages them to keep reading.

There are countless ways to begin an essay effectively. As a start, here are 13 introductory strategies accompanied by examples from a wide range of professional writers.

State Your Thesis Briefly and Directly

But avoid making your thesis a bald announcement, such as "This essay is about...". 

"It is time, at last, to speak the truth about Thanksgiving, and the truth is this. Thanksgiving is really not such a terrific holiday...." (Michael J. Arlen, "Ode to Thanksgiving." The Camera Age: Essays on Television . Penguin, 1982)

Pose a Question Related to Your Subject

Follow up the question with an answer, or an invitation for your readers to answer the question.

"What is the charm of necklaces? Why would anyone put something extra around their neck and then invest it with special significance? A necklace doesn't afford warmth in cold weather, like a scarf, or protection in combat, like chain mail; it only decorates. We might say, it borrows meaning from what it surrounds and sets off, the head with its supremely important material contents, and the face, that register of the soul. When photographers discuss the way in which a photograph reduces the reality it represents, they mention not only the passage from three dimensions to two, but also the selection of a point de vue that favors the top of the body rather than the bottom, and the front rather than the back. The face is the jewel in the crown of the body, and so we give it a setting." (Emily R. Grosholz, "On Necklaces." Prairie Schooner , Summer 2007)

State an Interesting Fact About Your Subject

" The peregrine falcon was brought back from the brink of extinction by a ban on DDT, but also by a peregrine falcon mating hat invented by an ornithologist at Cornell University. If you cannot buy this, Google it. Female falcons had grown dangerously scarce. A few wistful males nevertheless maintained a sort of sexual loitering ground. The hat was imagined, constructed, and then forthrightly worn by the ornithologist as he patrolled this loitering ground, singing, Chee-up! Chee-up! and bowing like an overpolite Japanese Buddhist trying to tell somebody goodbye...." (David James Duncan, "Cherish This Ecstasy." The Sun , July 2008)

Present Your Thesis as a Recent Discovery or Revelation

"I've finally figured out the difference between neat people and sloppy people. The distinction is, as always, moral. Neat people are lazier and meaner than sloppy people." (Suzanne Britt Jordan, "Neat People vs. Sloppy People." Show and Tell . Morning Owl Press, 1983)

Briefly Describe the Primary Setting of Your Essay

"It was in Burma, a sodden morning of the rains. A sickly light, like yellow tinfoil, was slanting over the high walls into the jail yard. We were waiting outside the condemned cells, a row of sheds fronted with double bars, like small animal cages. Each cell measured about ten feet by ten and was quite bare within except for a plank bed and a pot of drinking water. In some of them brown silent men were squatting at the inner bars, with their blankets draped round them. These were the condemned men, due to be hanged within the next week or two." (George Orwell, "A Hanging," 1931)

Recount an Incident That Dramatizes Your Subject

"One October afternoon three years ago while I was visiting my parents, my mother made a request I dreaded and longed to fulfill. She had just poured me a cup of Earl Grey from her Japanese iron teapot, shaped like a little pumpkin; outside, two cardinals splashed in the birdbath in the weak Connecticut sunlight. Her white hair was gathered at the nape of her neck, and her voice was low. “Please help me get Jeff’s pacemaker turned off,” she said, using my father’s first name. I nodded, and my heart knocked." (Katy Butler, "What Broke My Father's Heart." The New York Times Magazine , June 18, 2010)

Use the Narrative Strategy of Delay

The narrative strategy of delay allows you to put off identifying your subject just long enough to pique your readers' interest without frustrating them. 

"They woof. Though I have photographed them before, I have never heard them speak, for they are mostly silent birds. Lacking a syrinx, the avian equivalent of the human larynx, they are incapable of song. According to field guides the only sounds they make are grunts and hisses, though the Hawk Conservancy in the United Kingdom reports that adults may utter a croaking coo and that young black vultures, when annoyed, emit a kind of immature snarl...." (Lee Zacharias, "Buzzards." Southern Humanities Review , 2007)

Use the Historical Present Tense

An effective method of beginning an essay is to use historical present tense to relate an incident from the past as if it were happening now. 

"Ben and I are sitting side by side in the very back of his mother’s station wagon. We face glowing white headlights of cars following us, our sneakers pressed against the back hatch door. This is our joy—his and mine—to sit turned away from our moms and dads in this place that feels like a secret, as though they are not even in the car with us. They have just taken us out to dinner, and now we are driving home. Years from this evening, I won’t actually be sure that this boy sitting beside me is named Ben. But that doesn’t matter tonight. What I know for certain right now is that I love him, and I need to tell him this fact before we return to our separate houses, next door to each other. We are both five." (Ryan Van Meter, "First." The Gettysburg Review , Winter 2008)

Briefly Describe a Process That Leads Into Your Subject

"I like to take my time when I pronounce someone dead. The bare-minimum requirement is one minute with a stethoscope pressed to someone’s chest, listening for a sound that is not there; with my fingers bearing down on the side of someone’s neck, feeling for an absent pulse; with a flashlight beamed into someone’s fixed and dilated pupils, waiting for the constriction that will not come. If I’m in a hurry, I can do all of these in sixty seconds, but when I have the time, I like to take a minute with each task." (Jane Churchon, "The Dead Book." The Sun , February 2009)

Reveal a Secret or Make a Candid Observation

"I spy on my patients. Ought not a doctor to observe his patients by any means and from any stance, that he might the more fully assemble evidence? So I stand in doorways of hospital rooms and gaze. Oh, it is not all that furtive an act. Those in bed need only look up to discover me. But they never do." ( Richard Selzer , "The Discus Thrower." Confessions of a Knife . Simon & Schuster, 1979)

Open with a Riddle, Joke, or Humorous Quotation

You can use a riddle , joke, or humorous quotation to reveal something about your subject. 

" Q: What did Eve say to Adam on being expelled from the Garden of Eden? A: 'I think we're in a time of transition.' The irony of this joke is not lost as we begin a new century and anxieties about social change seem rife. The implication of this message, covering the first of many periods of transition, is that change is normal; there is, in fact, no era or society in which change is not a permanent feature of the social landscape...." (Betty G. Farrell, Family: The Making of an Idea, an Institution, and a Controversy in American Culture . Westview Press, 1999)

Offer a Contrast Between Past and Present

"As a child, I was made to look out the window of a moving car and appreciate the beautiful scenery, with the result that now I don't care much for nature. I prefer parks, ones with radios going chuckawaka chuckawaka and the delicious whiff of bratwurst and cigarette smoke." (Garrison Keillor, "Walking Down The Canyon." Time , July 31, 2000)

Offer a Contrast Between Image and Reality

A compelling essay can begin with a contrast between a common misconception and the opposing truth. 

"They aren’t what most people think they are. Human eyes, touted as ethereal objects by poets and novelists throughout history, are nothing more than white spheres, somewhat larger than your average marble, covered by a leather-like tissue known as sclera and filled with nature’s facsimile of Jell-O. Your beloved’s eyes may pierce your heart, but in all likelihood they closely resemble the eyes of every other person on the planet. At least I hope they do, for otherwise he or she suffers from severe myopia (near-sightedness), hyperopia (far-sightedness), or worse...." (John Gamel, "The Elegant Eye." Alaska Quarterly Review , 2009)

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Key Tips to Start Persuasive Essay Intros

Table of Contents

A persuasive essay must be compelling enough to sway a reader’s opinion. And this all starts with the first paragraph. As with any essay, you must start things off on the right foot with a strong introduction.

A compelling introduction can help hook your reader in the first few sentences and make the most compelling argument. To help you get started, we’ve gathered some key tips on  how to start a persuasive essay introduction .

Let’s get right into it!

What is a Persuasive Essay?

A persuasive essay, as its name suggests, basically aims to persuade readers. It presents logical arguments with an emotional appeal to sway readers to a particular point of view. This essay can be a form of academic writing or personal writing.

The essay usually begins with a question raised by the writer who is either in favor or against it. It will then present statements supported by data, research, and anecdotal evidence. Persuasive essays can also explore opposing positions and counterarguments as a means to discredit them.

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4 Key Tips on How to Start a Persuasive Essay Introduction

Writing an introduction is the most important part of a persuasive essay. It is where you establish your credentials and introduce your arguments for the rest of the paper. Writing a good persuasive essay introduction is not rocket science. Follow these tips, and you’ll be on the right track!

Open With a Hook

The first sentence of your introduction needs to hook readers in. It should share powerful information about the issue you’re discussing or a general thought to entice them to read more. For example, if you plan on discussing airplane safety, you can cite data about the casualties of plane crashes. By doing, this you can stress the importance of your topic.

Give Background Information

It’s important to give readers some background information about your topic by presenting the arguments. Discuss why the topic you’ve chosen is controversial. What do both sides believe? And why does the issue need to be resolved?

In an essay about airline safety, you could discuss safety and budget issues that have been debated in the past. If there has been a significant increase in the number of plane accidents, use this as a compelling argument to support your point.

Establish Credibility

You need to present both sides of the argument to establish credibility. Acknowledge opposing viewpoints in your intro as you work to get the reader leaning towards your side. Also, cite a few points of the opposition you can agree with. Despite your preference for one position, demonstrate that you will be fair to the other.

State Your Thesis Strongly

No introduction is complete without a thesis statement. Your thesis statement is where you can present your claim. It needs to be concise, strong, and specific. And most importantly, it should be in line with the main point of your paper. A persuasive essay thesis usually includes the words “should” or “should not.”

You’re not doing your essay justice if you don’t know what to do with your intro paragraph. Persuasive essays need to start strong if you hope to convince any of your readers. Read through these helpful tips on  how to start a persuasive essay introduction , and you’re sure to get a better result.

Key Tips to Start Persuasive Essay Intros

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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  • How to write an essay introduction | 4 steps & examples

How to Write an Essay Introduction | 4 Steps & Examples

Published on February 4, 2019 by Shona McCombes . Revised on July 23, 2023.

A good introduction paragraph is an essential part of any academic essay . It sets up your argument and tells the reader what to expect.

The main goals of an introduction are to:

  • Catch your reader’s attention.
  • Give background on your topic.
  • Present your thesis statement —the central point of your essay.

This introduction example is taken from our interactive essay example on the history of Braille.

The invention of Braille was a major turning point in the history of disability. The writing system of raised dots used by visually impaired people was developed by Louis Braille in nineteenth-century France. In a society that did not value disabled people in general, blindness was particularly stigmatized, and lack of access to reading and writing was a significant barrier to social participation. The idea of tactile reading was not entirely new, but existing methods based on sighted systems were difficult to learn and use. As the first writing system designed for blind people’s needs, Braille was a groundbreaking new accessibility tool. It not only provided practical benefits, but also helped change the cultural status of blindness. This essay begins by discussing the situation of blind people in nineteenth-century Europe. It then describes the invention of Braille and the gradual process of its acceptance within blind education. Subsequently, it explores the wide-ranging effects of this invention on blind people’s social and cultural lives.

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Table of contents

Step 1: hook your reader, step 2: give background information, step 3: present your thesis statement, step 4: map your essay’s structure, step 5: check and revise, more examples of essay introductions, other interesting articles, frequently asked questions about the essay introduction.

Your first sentence sets the tone for the whole essay, so spend some time on writing an effective hook.

Avoid long, dense sentences—start with something clear, concise and catchy that will spark your reader’s curiosity.

The hook should lead the reader into your essay, giving a sense of the topic you’re writing about and why it’s interesting. Avoid overly broad claims or plain statements of fact.

Examples: Writing a good hook

Take a look at these examples of weak hooks and learn how to improve them.

  • Braille was an extremely important invention.
  • The invention of Braille was a major turning point in the history of disability.

The first sentence is a dry fact; the second sentence is more interesting, making a bold claim about exactly  why the topic is important.

  • The internet is defined as “a global computer network providing a variety of information and communication facilities.”
  • The spread of the internet has had a world-changing effect, not least on the world of education.

Avoid using a dictionary definition as your hook, especially if it’s an obvious term that everyone knows. The improved example here is still broad, but it gives us a much clearer sense of what the essay will be about.

  • Mary Shelley’s  Frankenstein is a famous book from the nineteenth century.
  • Mary Shelley’s Frankenstein is often read as a crude cautionary tale about the dangers of scientific advancement.

Instead of just stating a fact that the reader already knows, the improved hook here tells us about the mainstream interpretation of the book, implying that this essay will offer a different interpretation.

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different ways to start off a persuasive essay

Next, give your reader the context they need to understand your topic and argument. Depending on the subject of your essay, this might include:

  • Historical, geographical, or social context
  • An outline of the debate you’re addressing
  • A summary of relevant theories or research about the topic
  • Definitions of key terms

The information here should be broad but clearly focused and relevant to your argument. Don’t give too much detail—you can mention points that you will return to later, but save your evidence and interpretation for the main body of the essay.

How much space you need for background depends on your topic and the scope of your essay. In our Braille example, we take a few sentences to introduce the topic and sketch the social context that the essay will address:

Now it’s time to narrow your focus and show exactly what you want to say about the topic. This is your thesis statement —a sentence or two that sums up your overall argument.

This is the most important part of your introduction. A  good thesis isn’t just a statement of fact, but a claim that requires evidence and explanation.

The goal is to clearly convey your own position in a debate or your central point about a topic.

Particularly in longer essays, it’s helpful to end the introduction by signposting what will be covered in each part. Keep it concise and give your reader a clear sense of the direction your argument will take.

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As you research and write, your argument might change focus or direction as you learn more.

For this reason, it’s often a good idea to wait until later in the writing process before you write the introduction paragraph—it can even be the very last thing you write.

When you’ve finished writing the essay body and conclusion , you should return to the introduction and check that it matches the content of the essay.

It’s especially important to make sure your thesis statement accurately represents what you do in the essay. If your argument has gone in a different direction than planned, tweak your thesis statement to match what you actually say.

To polish your writing, you can use something like a paraphrasing tool .

You can use the checklist below to make sure your introduction does everything it’s supposed to.

Checklist: Essay introduction

My first sentence is engaging and relevant.

I have introduced the topic with necessary background information.

I have defined any important terms.

My thesis statement clearly presents my main point or argument.

Everything in the introduction is relevant to the main body of the essay.

You have a strong introduction - now make sure the rest of your essay is just as good.

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  • Literary analysis

This introduction to an argumentative essay sets up the debate about the internet and education, and then clearly states the position the essay will argue for.

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.

This introduction to a short expository essay leads into the topic (the invention of the printing press) and states the main point the essay will explain (the effect of this invention on European society).

In many ways, the invention of the printing press marked the end of the Middle Ages. The medieval period in Europe is often remembered as a time of intellectual and political stagnation. Prior to the Renaissance, the average person had very limited access to books and was unlikely to be literate. The invention of the printing press in the 15th century allowed for much less restricted circulation of information in Europe, paving the way for the Reformation.

This introduction to a literary analysis essay , about Mary Shelley’s Frankenstein , starts by describing a simplistic popular view of the story, and then states how the author will give a more complex analysis of the text’s literary devices.

Mary Shelley’s Frankenstein is often read as a crude cautionary tale. Arguably the first science fiction novel, its plot can be read as a warning about the dangers of scientific advancement unrestrained by ethical considerations. In this reading, and in popular culture representations of the character as a “mad scientist”, Victor Frankenstein represents the callous, arrogant ambition of modern science. However, far from providing a stable image of the character, Shelley uses shifting narrative perspectives to gradually transform our impression of Frankenstein, portraying him in an increasingly negative light as the novel goes on. While he initially appears to be a naive but sympathetic idealist, after the creature’s narrative Frankenstein begins to resemble—even in his own telling—the thoughtlessly cruel figure the creature represents him as.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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Your essay introduction should include three main things, in this order:

  • An opening hook to catch the reader’s attention.
  • Relevant background information that the reader needs to know.
  • A thesis statement that presents your main point or argument.

The length of each part depends on the length and complexity of your essay .

The “hook” is the first sentence of your essay introduction . It should lead the reader into your essay, giving a sense of why it’s interesting.

To write a good hook, avoid overly broad statements or long, dense sentences. Try to start with something clear, concise and catchy that will spark your reader’s curiosity.

A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

The thesis statement is essential in any academic essay or research paper for two main reasons:

  • It gives your writing direction and focus.
  • It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

The structure of an essay is divided into an introduction that presents your topic and thesis statement , a body containing your in-depth analysis and arguments, and a conclusion wrapping up your ideas.

The structure of the body is flexible, but you should always spend some time thinking about how you can organize your essay to best serve your ideas.

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When you make an argument in an academic essay, you are writing for an audience that may not agree with you. In fact, your argument is worth making in the first place because your thesis will not be obvious—or obviously correct­—to everyone who considers the question you are asking or the topic you’re addressing. Once you figure out what you want to argue—your essay’s thesis—your task in writing the essay will be to share with your readers the evidence you have considered and to explain how that evidence supports your thesis.

But just offering your readers evidence that supports your thesis isn’t enough. You also need to consider potential counterarguments—the arguments that your readers could reasonably raise to challenge either your thesis or any of the other claims that you make in your argument. It can be helpful to think of counterarguments to your thesis as alternative answers to your question. In order to support your thesis effectively, you will need to explain why it is stronger than the alternatives.

A counterargument shouldn’t be something you add to your essay after you’ve finished it just because you know you’re supposed to include one. Instead, as you write your essay, you should always be thinking about points where a thoughtful reader could reasonably disagree with you. In some cases, you will be writing your essay as a counterargument to someone else’s argument because you think that argument is incorrect or misses something important. In other cases, you’ll need to think through—and address—objections that you think readers may have to your argument.

While it may be tempting to ignore counterarguments that challenge your own argument, you should not do this. Your own argument will be stronger if you can explain to your readers why the counterarguments they may pose are not as strong or convincing as your own argument. If you come up with a counterargument that you can’t refute, then you may decide to revise your thesis or some part of your argument. While that could be frustrating in the moment, challenging your own thinking is an important part of the writing process. By considering potential counterarguments, you will figure out if you actually agree with your own argument. In many cases, you will discover that a counterargument complicates your argument, but doesn’t refute it entirely.

Some counterarguments will directly address your thesis, while other counterarguments will challenge an individual point or set of points elsewhere in your argument. For example, a counterargument might identify

  • a problem with a conclusion you’ve drawn from evidence  
  • a problem with an assumption you’ve made  
  • a problem with how you are using a key term  
  • evidence you haven’t considered  
  • a drawback to your proposal  
  • a consequence you haven’t considered  
  • an alternative interpretation of the evidence 

Example 

Consider the following thesis for a short paper that analyzes different approaches to stopping climate change:

Climate activism that focuses on personal actions such as recycling obscures the need for systemic change that will be required to slow carbon emissions.

The author of this thesis is promising to make the case that personal actions not only will not solve the climate problem but may actually make the problem more difficult to solve. In order to make a convincing argument, the author will need to consider how thoughtful people might disagree with this claim. In this case, the author might anticipate the following counterarguments:

  • By encouraging personal actions, climate activists may raise awareness of the problem and encourage people to support larger systemic change.  
  • Personal actions on a global level would actually make a difference.  
  • Personal actions may not make a difference, but they will not obscure the need for systemic solutions.  
  • Personal actions cannot be put into one category and must be differentiated.

In order to make a convincing argument, the author of this essay may need to address these potential counterarguments. But you don’t need to address every possible counterargument. Rather, you should engage counterarguments when doing so allows you to strengthen your own argument by explaining how it holds up in relation to other arguments. 

How to address counterarguments 

Once you have considered the potential counterarguments, you will need to figure out how to address them in your essay. In general, to address a counterargument, you’ll need to take the following steps.

  • State the counterargument and explain why a reasonable reader could raise that counterargument.  
  • Counter the counterargument. How you grapple with a counterargument will depend on what you think it means for your argument. You may explain why your argument is still convincing, even in light of this other position. You may point to a flaw in the counterargument. You may concede that the counterargument gets something right but then explain why it does not undermine your argument. You may explain why the counterargument is not relevant. You may refine your own argument in response to the counterargument.  
  • Consider the language you are using to address the counterargument. Words like but or however signal to the reader that you are refuting the counterargument. Words like nevertheless or still signal to the reader that your argument is not diminished by the counterargument. 

Here’s an example of a paragraph in which a counterargument is raised and addressed.

Image version

counter

The two steps are marked with counterargument and “counter” to the counterargument: COUNTERARGUMENT/ But some experts argue that it’s important for individuals to take action to mitigate climate change. In “All That Performative Environmentalism Adds Up,” Annie Lowery argues that personal actions to fight climate change, such as reducing household trash or installing solar panels, matter because change in social behavior can lead to changes in laws. [1]  

COUNTER TO THE COUNTERARGUMENT/ While Lowery may be correct that individual actions can lead to collective action, this focus on individual action can allow corporations to receive positive publicity while continuing to burn fossil fuels at dangerous rates.

Where to address counterarguments 

There is no one right place for a counterargument—where you raise a particular counterargument will depend on how it fits in with the rest of your argument. The most common spots are the following:

  • Before your conclusion This is a common and effective spot for a counterargument because it’s a chance to address anything that you think a reader might still be concerned about after you’ve made your main argument. Don’t put a counterargument in your conclusion, however. At that point, you won’t have the space to address it, and readers may come away confused—or less convinced by your argument.
  • Before your thesis Often, your thesis will actually be a counterargument to someone else’s argument. In other words, you will be making your argument because someone else has made an argument that you disagree with. In those cases, you may want to offer that counterargument before you state your thesis to show your readers what’s at stake—someone else has made an unconvincing argument, and you are now going to make a better one. 
  • After your introduction In some cases, you may want to respond to a counterargument early in your essay, before you get too far into your argument. This is a good option when you think readers may need to understand why the counterargument is not as strong as your argument before you can even launch your own ideas. You might do this in the paragraph right after your thesis. 
  • Anywhere that makes sense  As you draft an essay, you should always keep your readers in mind and think about where a thoughtful reader might disagree with you or raise an objection to an assertion or interpretation of evidence that you are offering. In those spots, you can introduce that potential objection and explain why it does not change your argument. If you think it does affect your argument, you can acknowledge that and explain why your argument is still strong.

[1] Annie Lowery, “All that Performative Environmentalism Adds Up.” The Atlantic . August 31, 2020. https://www.theatlantic.com/ideas/archive/2020/08/your-tote-bag-can-mak…

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Guest Essay

Does Biden Have to Cede the White Working Class to Trump?

President Biden addresses an audience, with a sign in the background reading “United Brotherhood of Carpenters and Joiners of America — We build tomorrow’s workers.”

By Thomas B. Edsall

Mr. Edsall contributes a weekly column from Washington, D.C., on politics, demographics and inequality.

A chorus of political analysts on the center left is once again arguing that the Democratic Party must reclaim a significant share of racially and culturally conservative white working-class voters if it is to regain majority status.

John B. Judis and Ruy Teixeira have made this case repeatedly in recent years, most exhaustively in their 2023 book, “ Where Have All the Democrats Gone? ”

They are not alone.

“ For Victory in 2024, Democrats Must Win Back the Working Class ,” Will Marshall , the founder and president of the Progressive Policy Institute, wrote in October 2023. “ Can Democrats Win Back the Working Class? ” Jared Abbott and Fred DeVeaux of the Center for Working-Class Politics asked in June 2023; “ Democrats Need Biden to Appeal to Working-Class Voters ” is how David Byler , the former Washington Post data columnist, put it the same month.

However persuasive they are, these arguments raise a series of questions.

First, is the Democratic attempt to recapture white working-class voters a fool’s errand? Is this constituency irrevocably committed to the Republican Party — deaf to the appeal of a Democratic Party it sees as committed to racial and cultural liberalism?

Second, do Democrats actually need more white working-class voters, a constituency declining in numbers, when they are doing as well as they are with college-educated voters, who make up a growing share of the electorate?

Third, would appeals to the more culturally conservative white working class require backing off or moderating the party’s positions on civil rights, women’s rights, reproductive rights or L.G.B.T.Q. rights in a way that would cause progressives to vote for third-party candidates or fail to vote altogether?

Judis, who is a longtime writer for The New Republic and a friend of mine, provided some context in an email:

From my standpoint, there are two different questions rolled into one. The first is what kind of political party the country needs, and the second is what can the Democrats do to win elections. My view is that the country has enduring problems — for instance, a marked imbalance in wealth and power, and a government that reflects that imbalance in its policies and regulations, as well as a porous safety net that feeds insecurity and anxiety about health care, child care and stable employment. One prerequisite of addressing these kinds of problems is a party that unites and does not divide the working and middle classes and that provides a counterweight to the power of the people at the top of America’s banks and corporations. With its history of support for the labor movement — the existence of which is also necessary as a counterweight — the Democrats are more likely than the Republicans to be that party.

Judis acknowledged that

Democrats have won and could win elections without winning back many of the working-class voters that deserted the party over the last decades. Democrats did so in 2022 by decrying Republican attacks on abortion rights and on gun control and by decrying Donald Trump’s leadership and his threat to democracy. Democrats could win on these issues again in 2024.

Judis argued, however, that this approach is not adequate to “establish solid majorities capable of upending the balance of power in American politics.” For Democrats to return to their position as the dominant political party, Judis maintained that “they have to win back working-class voters.”

Disaffected working-class voters, according to Judis, “have been put off by Democratic stands on free trade, immigration, crime and affirmative action and by social programs that require sacrifice primarily by those in the middle to benefit those on the bottom.”

Jacob Hacker , a political scientist at Yale, emphasized a different dimension of the Democrats’ evolving political strategy. In an article published in December, “ Bridging the Blue Divide : The Democrats’ New Metro Coalition and the Unexpected Prominence of Redistribution,” Hacker, Amelia Malpas , Paul Pierson and Sam Zacher readily acknowledged the importance of relatively affluent college-educated voters in the Democratic coalition and the party’s loss of support among working- and middle-class voters, especially white ones.

But they disputed the argument made by many analysts that “the Democratic Party has managed this sea change by shifting from economic to cultural and identity appeals.”

Instead, Hacker and his collaborators wrote,

even as Democrats have increasingly relied on affluent, educated voters, the party has embraced a more ambitious economic agenda. The national party has bridged the blue divide not by forswearing redistribution or foregrounding cultural liberalism but by formulating an increasingly bold economic program — albeit one that elides important inequalities within its metro-based multiracial coalition.

Instead of downplaying or abandoning the party’s commitment to liberal economic policies, Hacker and his co-authors wrote,

Democratic elites have stepped up their emphasis on big economic programs and the active use of government to shape the economy, even as they have courted affluent suburban voters. Indeed, those aspirations have actually grown more ambitious as the party’s voting base has become more affluent and suburban, culminating in a breathtakingly expansive policy agenda after Democrats captured the House, Senate and presidency in 2020.

Hacker and his colleagues wrote that President Biden’s 2021 proposals “constituted the most extensive package of economic benefits for low- and middle-income families in a majority party’s legislative agenda since at least the 1960s.”

The authors acknowledged that the changing composition of the Democratic electorate is altering the character of the party:

Given Democrats’ historical identity as the party of “the little guy,” the most striking result of this shift is the growing share of highly affluent voters who back the party. The authors note that “by 2020, Democrats enjoyed roughly the same average vote margins (a 10-15 point edge) among voters in the top income quintile as they did among voters in the bottom quintile” while doing far less well among voters in the three middle quintiles.

With Democrats’ strongest base concentrated in cities, the need to remain competitive, Hacker and his co-authors wrote,

has made the Democrats’ growing reliance on prosperous metro areas (i.e., suburbs) both necessary and consequential. The party’s base has long been in cities, but the party has dramatically expanded its reach into less dense suburban areas that are economically integrated with major urban centers.

While Hacker’s argument that Democrats’ dependence on voters in upscale areas is “both necessary and consequential” is a subject of contention, Frances Lee , a political scientist at Princeton, argued that the consequences of the strategy Hacker described could prove problematic.

“To the extent that the nation’s political discourse is driven by highly educated people,” Lee wrote by email, “there is danger that opinion leaders are falling increasingly out of touch with the rest of the population.”

In the past, Lee continued,

there was not a strong party divide along educational lines, with highly educated people identifying as both Republicans and Democrats. This meant that the class of people prominent in opinion leadership roles (including academia and journalism) was broadly representative of the rest of the country. That is clearly less true today.

William Galston , a senior fellow at the Brookings Institution with extensive experience in Democratic politics, disagreed to some extent with the approach outlined by Hacker. In an email, Galston wrote:

There are decisive arguments against this strategy: 1. The lines between the white working class and the nonwhite working class are eroding . Donald Trump received 41 percent of the non-college Hispanic vote in 2020 and may well do better this time around. If this turns out to be the case, then the old Democratic formula — add minorities to college-educated voters to make a majority — becomes obsolete. 2. The share of young Americans attending and completing college peaked a decade ago and has been fitfully declining ever since. 3. The “stop chasing the working-class vote” approach flunks the most important test — Electoral College math. The stubborn fact is that working-class voters (especially but not only white) form a larger share of the electorate in key battleground states, Michigan, Wisconsin and Pennsylvania, than they do nationally.

Galston provided The Times with data showing that while the national share of white working-class voters is 35 percent, it is 45 percent in Pennsylvania, 52 percent in Michigan and 56 percent in Wisconsin, all battleground states Biden won in close contests in 2020 and states that the Democrats are very likely to need again this November.

In an emailed response to my inquiries, Sean Trende , a senior elections analyst for RealClearPolitics, focused on the potential costs of any major strategic shift: “There are theoretically ways Democrats could improve their vote share with working-class whites. The question is whether the trade-offs would be worth it and whether it would be something Democrats would want to do.”

Coalitions, Trende wrote, “are like water balloons; you push down on one side, and another pops up. Democrats could conceivably move rightward on some issue to try to get working-class whites, but that would probably alienate some other group that would otherwise vote Republican or for an independent.”

Trende agreed that Democrats have experienced striking success winning over college-educated voters but added that “at a certain point, Democrats start to run into college-educated evangelicals, college-educated libertarians, etc., just in the same way that Republicans probably don’t have too much room to grow with white working-class voters because you start to run into baristas, college students, etc.”

Unlike Hacker and his co-authors, Trende was not optimistic about the Democrats’ ability to maintain an alliance of relatively upscale suburbanites and much less affluent minorities:

What happens if the Democrats move so far to the left on the cultural issues that the specific areas of race aren’t enough to keep conservative and moderate Blacks and Hispanics? At the same time, what happens if the Democrats move rightward on cultural issues to try and keep these voters in the fold but alienate suburbanites who like low taxes and don’t directly benefit from social spending but do care about abortion and L.G.B.T. rights?

While much of the focus of this debate has been on the white working class, minority voters have become ever more important to election outcomes.

Patrick Ruffini , a Republican strategist who published “ Party of the People : Inside the Multiracial Populist Coalition Remaking the G.O.P.” last year, contended in an email that “many Black and Hispanic voters are culturally and ideologically misaligned in the Democratic Party.”

For the moment, these voters, “African Americans especially,” Ruffini wrote,

are held in place due to a mutual sense of social obligation to support the Democratic Party as a vehicle for Black empowerment. But what if defection were just a bit more common than it is today? And what if that rendered voting Democratic as a social norm unenforceable? In that case, you could see a sudden shift.

Ruffini acknowledged “that the chances of that happening in the near term are pretty remote, but it underscores the fragility of a coalition based not on ideological unity but group interest.”

There are some demographic trends suggesting that there are advantages to a continuation of the Democratic strategy of building higher margins among college-educated voters.

William Frey , a demographer and a senior fellow at Brookings, provided The Times with data showing that as white people of all education levels decline as a share of the population — and of the electorate — the decline will be concentrated among Republican-leaning non-college white people while the share of Democratic-leaning college-educated white people will remain stable.

Projections for the elections of 2024, 2028 and 2032, according to Frey, showed the non-college white share of the population falling from 38 to 36 to 34 percent and the white college-educated share remaining at 32 percent in all three presidential election years.

Those trends will, in turn, magnify the importance of minority voters, whose share of the electorate will grow from 30 percent in 2024 to 32 percent in 2028 and to 34 percent in 2032.

Sean Westwood , a political scientist at Dartmouth, made the case by email that “it is foolhardy for Democrats to count on higher education to offset the growth of more conservative minority populations.”

The number of students entering the nation’s colleges, Westwood wrote, is about to fall off an “ enrollment cliff ,” while “the nonwhite portion of America is on track to continue surging. The undeniable truth is that the future of America and of both parties rests in the hands of America’s minority population.”

In support of his argument, Westwood cited a 2022 Vox article by Kevin Carey, “ The Incredible Shrinking Future of College ,” which documented a sharp decline in the number of annual births that began in the 2008 recession:

From the early 1970s until 2007, the number of annual births per 1,000 women ages 15 to 44 stayed between roughly 65 and 70. Starting in 2008, the ratio went down, down, down, to 56 in 2020, the lowest rate in American history. There were 4.3 million births in 2007; in 2021 there were 3.7 million .

In 2022, the most recent year for which data is available, the number of births remained virtually the same, with what the Centers for Disease Control described as “a nonsignificant decline from 2021."

Robert Borosage , a founder of the Campaign for America’s Future and the issue director of Jesse Jackson’s 1988 presidential campaign, argued in an email that white working-class voters are crucial to the ideological coherence of the Democratic Party:

You can’t build an enduring majority for progressive change vital to sustaining a democracy without a broad coalition that includes white working-class support. Without the effort to appeal to the white working class, you will watch more and more erosion of working people of all races and genders.

Candidates, Borosage continued, “who lead with a populist economic agenda can, in my view, sustain their social liberalism. Candidates that lead with their social liberalism and eschew a populist economic agenda pay a severe price for that failure — Hillary Rodham Clinton as signature example.”

Politically speaking, in Borosage’s view, Democrats have suffered more because of their economic policies than from cultural liberalism and identity politics:

Where Democrats have been losing is that their economics hasn’t worked for working people. It is far more destructive to be the party of Wall Street and multinational corporations (the neoliberalism from Carter to Clinton to Obama, with Clinton the worst offender) than to be the party defending abortion or D.E.I.

In fact, Biden has done far more than his Democratic predecessors Bill Clinton and Barack Obama to enact legislation economically beneficial to the working class, including the white working class.

Among the measures the Biden administration has pushed through Congress are:

The $1 trillion Infrastructure Investment and Jobs Act , providing funding for jobs building roads, bridges, passenger and freight rail, public transit, airports and other projects.

The Inflation Reduction Act , which provides $370 billion in spending and tax credits in low-emission forms of energy, extends federal health-insurance subsidies and enables the government to negotiate Medicare prescription drug prices.

The $280 billion CHIPS and Science Act to prop up the American chip manufacturing industry.

Despite these substantial programs providing well-paying jobs for non-college workers, the rollout of these measures has so far done little to improve Biden’s prospects with the white working class.

During 2023, NBC News surveys found that Trump led Biden among white non-college voters by 25 points. In January, after many of the projects financed by the Biden legislation broke ground and the economy continued to improve significantly, Trump’s advantage grew to 33 points.

In other words, backed by legislative victories economically beneficial to the working class, rising employment and a growing gross domestic product, Biden still lost ground with this key constituency.

While the call coming from Judis, Galston and others for the Democratic Party to do all it can to retain and expand its working-class support has merit, I think Hacker’s case for Democrats’ continued reliance on an upstairs-downstairs coalition will be the party’s de facto strategy.

Why? Not only because of the headwinds the NBC polling revealed but also because politicians are inherently cautious and reluctant to challenge the status quo.

The Democratic Party as it is now constructed is backed by a network of constituencies, each determined to protect its current status in the party hierarchy. Equally important is the network of interest groups, foundations and advocacy organizations that wield power in party deliberations.

While Democratic recruiting efforts targeting the white working class (many of whom work in declining manufacturing industries) face obstacles, there is a far more diverse working-class constituency: employees in the rapidly growing service sector. These workers offer Democrats a constituency of millions of men and women receptive to appeals from a party that continues to be closely allied with the labor movement . Unions have increasingly targeted service workers in health care, hospitality, food services and related industries.

Richard Florida , a professor of economic analysis and policy at the University of Toronto, may have the wisest guidance for Democrats. “The service class, not the working class, is the key to the Democrats’ future,” Florida wrote in an Evonomics essay :

Members of the blue-collar working class are largely white men, working in declining industries like manufacturing, as well as construction, transportation and other manual trades. Members of the service class work in rapidly growing industries like food service, clerical and office work, retail stores, hospitality, personal assistance and the caring industries. The service class has more than double the members of the working class — 65 million versus 30 million members — and is made up disproportionately of women and members of ethnic and racial minorities.

On one hand, the 2024 election, as it stands, will be determined by how many undecided men and women Trump alienates.

On the other, as CNN reported on Feb. 12, “the 2024 campaign gets grimmer, with Trump’s extremism on full display alongside concerns over Biden’s age.”

Not a great choice this time around, either way.

The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips . And here's our email: [email protected] .

Follow the New York Times Opinion section on Facebook , Instagram , TikTok , X and Threads .

Thomas B. Edsall has been a contributor to the Times Opinion section since 2011. His column on strategic and demographic trends in American politics appears every Wednesday. He previously covered politics for The Washington Post. @ edsall

COMMENTS

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  24. Does Biden Have to Cede the White Working Class to Trump?

    During 2023, NBC News surveys found that Trump led Biden among white non-college voters by 25 points. In January, after many of the projects financed by the Biden legislation broke ground and the ...

  25. How to Write a Strong Essay Hook, With Examples

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