How to Convert an Essay or Written Content to a PowerPoint Presentation?

Transform your written brilliance into engaging presentations! Learn how to convert essays to PowerPoint seamlessly with expert tips and tricks.

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How to Turn an Essay Into an Impressive PowerPoint

How to Turn an Essay Into an Impressive PowerPoint

Today, a genre of essay is outrageously popular, especially in the academic world. Proving one’s point of view, discussing social issues, justifying solutions, or simply describing events or processes – all of it exists within this genre. Impressive essays are a guarantee or a student to rise to the top and learn to express one’s thoughts in a clear way.

It is also a great way to move yourself on in learning. Anyway, mastering the art of writing essays is still in big demand. However, times change and the ordinary ‘pen-and-paper’ essays become too modest to leave a desirable imprint on the reader’s mind and soul. In addition, the essay in the traditional form is more fit for strictly official situations.

That is why many universities and colleges in all countries of the world have decided to make a smooth transition from ordinary essays to the more contemporary – digital ones. Probably, the easiest way to present your essay ideas to the wide audience is in the form of Powerpoint presentations. The method might not be extremely new and strikingly beautiful, – yet, it is a convenient, unique, and engaging way to share information.

This article will run about effective ways to turn your essay into a digital presentation. As for those who are too busy or too princess to do everything yourself, there is another solution – at the online writing service DoMyEssay.net, specializing in panicky students’ problems, texting ‘ Write my essay for me ’, it is feasible to convert the most complicated essay into a true work of art!

Techniques to Create an Attractive + Informative Powerpoint Presentation

The first thing we want to tell you right away will sound approximate like this ‘Creating a Powerpoint slide show doesn’t require special skills’. Even if you didn’t happen to deal with a program like this or any similar one, there are great chances for you to grasp the principle of work in the first minutes. So how should you organize your hybrid presentation-essay to be a success?

1. Choose the correct layouts.

The sense of style is necessary even here! Remember, the template should not be gaudy or overloaded with elements – it is always a win-win choice to grab a simple theme in pastel colors, with enough space for your images and ability for modifying. The cool bonus in some layouts is schemes and diagrams – they make your presentation great for visual perception and demonstrating evidence.

2. Make up a plan.

Without a plan, a presentation will be a chaos, if not a complete public flop. In the perfect example, you could use the text of your essay to move on with showing the arguments and exemplary situations of your choice, as well as encouraging the discussion. To make everything even more obvious, leave a separate slide in the beginning for sharing this plan with the publicity.

3. Follow the basic rules of presenting.

Following the topic on slides, not overloading your slide show with text, being reader-friendly in all senses of this word (including the font size, adequate and combinable colors, the amount of information given at once) – all of this will make you a brilliant presenter if you stick to this advice.

4. Be precise and present good conclusions.

The aim of your work, its stages, methods, outcomes, – everything should be there for the audience to get the grip on what you were doing there. In an essay, use the definite examples and data that will strengthen your point of view and leave the impression of a well-informed author who wasn’t too lazy to investigate the issue.

What’s The Way Out If I Need to Transform My Essay into PPT Quickly?

As we have already figured out, making a PPT doesn’t take too much wit. Except for the situations when you need to be as fast as flash. Luckily, here a reliable writing service can come to your rescue. How?

Most students are so used to online writing services like the platforms offering help exclusively with dissertations, term papers, and academic essays. Despite this widespread misconception, many of such services are good enough at writing business plans, movie reviews, case studies, admission essays, CVs, critical feedback letters, and article reviews, along with creating presentations. Many of them can even help you devise a topic that will sound good and correspond to all academic demands.

Once you’ve got your topic, you might order the presentation in advance. At DoMyEssay.net, they have great writers who produce unique content for the customers. We haven’t seen a service like this yet that would both provide such a wide range of academic essays and specialize in so many subjects. Therefore, if you need an urgent essay or a presentation based on an essay, feel free to text this talented team and get your academic miracle!

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How to Make a PowerPoint Presentation of Your Research Paper

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A research paper presentation is often used at conferences and in other settings where you have an opportunity to share your research, and get feedback from your colleagues. Although it may seem as simple as summarizing your research and sharing your knowledge, successful research paper PowerPoint presentation examples show us that there’s a little bit more than that involved.

In this article, we’ll highlight how to make a PowerPoint presentation from a research paper, and what to include (as well as what NOT to include). We’ll also touch on how to present a research paper at a conference.

Purpose of a Research Paper Presentation

The purpose of presenting your paper at a conference or forum is different from the purpose of conducting your research and writing up your paper. In this setting, you want to highlight your work instead of including every detail of your research. Likewise, a presentation is an excellent opportunity to get direct feedback from your colleagues in the field. But, perhaps the main reason for presenting your research is to spark interest in your work, and entice the audience to read your research paper.

So, yes, your presentation should summarize your work, but it needs to do so in a way that encourages your audience to seek out your work, and share their interest in your work with others. It’s not enough just to present your research dryly, to get information out there. More important is to encourage engagement with you, your research, and your work.

Tips for Creating Your Research Paper Presentation

In addition to basic PowerPoint presentation recommendations, which we’ll cover later in this article, think about the following when you’re putting together your research paper presentation:

  • Know your audience : First and foremost, who are you presenting to? Students? Experts in your field? Potential funders? Non-experts? The truth is that your audience will probably have a bit of a mix of all of the above. So, make sure you keep that in mind as you prepare your presentation.

Know more about: Discover the Target Audience .

  • Your audience is human : In other words, they may be tired, they might be wondering why they’re there, and they will, at some point, be tuning out. So, take steps to help them stay interested in your presentation. You can do that by utilizing effective visuals, summarize your conclusions early, and keep your research easy to understand.
  • Running outline : It’s not IF your audience will drift off, or get lost…it’s WHEN. Keep a running outline, either within the presentation or via a handout. Use visual and verbal clues to highlight where you are in the presentation.
  • Where does your research fit in? You should know of work related to your research, but you don’t have to cite every example. In addition, keep references in your presentation to the end, or in the handout. Your audience is there to hear about your work.
  • Plan B : Anticipate possible questions for your presentation, and prepare slides that answer those specific questions in more detail, but have them at the END of your presentation. You can then jump to them, IF needed.

What Makes a PowerPoint Presentation Effective?

You’ve probably attended a presentation where the presenter reads off of their PowerPoint outline, word for word. Or where the presentation is busy, disorganized, or includes too much information. Here are some simple tips for creating an effective PowerPoint Presentation.

  • Less is more: You want to give enough information to make your audience want to read your paper. So include details, but not too many, and avoid too many formulas and technical jargon.
  • Clean and professional : Avoid excessive colors, distracting backgrounds, font changes, animations, and too many words. Instead of whole paragraphs, bullet points with just a few words to summarize and highlight are best.
  • Know your real-estate : Each slide has a limited amount of space. Use it wisely. Typically one, no more than two points per slide. Balance each slide visually. Utilize illustrations when needed; not extraneously.
  • Keep things visual : Remember, a PowerPoint presentation is a powerful tool to present things visually. Use visual graphs over tables and scientific illustrations over long text. Keep your visuals clean and professional, just like any text you include in your presentation.

Know more about our Scientific Illustrations Services .

Another key to an effective presentation is to practice, practice, and then practice some more. When you’re done with your PowerPoint, go through it with friends and colleagues to see if you need to add (or delete excessive) information. Double and triple check for typos and errors. Know the presentation inside and out, so when you’re in front of your audience, you’ll feel confident and comfortable.

How to Present a Research Paper

If your PowerPoint presentation is solid, and you’ve practiced your presentation, that’s half the battle. Follow the basic advice to keep your audience engaged and interested by making eye contact, encouraging questions, and presenting your information with enthusiasm.

We encourage you to read our articles on how to present a scientific journal article and tips on giving good scientific presentations .

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Improve the flow and writing of your research paper with Language Editing Plus. This service includes unlimited editing, manuscript formatting for the journal of your choice, reference check and even a customized cover letter. Learn more here , and get started today!

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How to Create a PowerPoint Presentation, Essay Example

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PowerPoint Presentations are considered to be one of the most important forms of presentations today especially in connection with data or information needed to be presented to the public. This is the reason why knowing how to create an effective and Powerful PowerPoint Presentation is an essential skill for anyone aiming to enter the field of business, media or even education.

  • Know your topic. First to note is to have a great command on what you are supposed to present. Relatively, this indicates a more refined foundation for anyone wanting to create a valuable media-based presentation.
  • Know your data. What are the data that you need to include in your presentation? Of course, you want your presentation to be reliable and strong, to do that you should study your data well and know how they relate with the topic you are working with.
  • Research for further information. To avoid giving a “flop” presentation, it is essential to do some extra research. It always pays to know more about the topic so as to be able to answer any particular questions that might arise among the audience during the discussion.
  • Add in some images. You do not want your presentation to be boring, do you? To make sure that your presentations are both entertaining and informative, it is necessary enough to check relative images that can support your data or at least even just to liven up the entire presentation.
  • Observe slide design and color combinations. Slide design and color combinations are specifically important especially in keeping each presentation well appreciated by the audience through visual enhancement. In considering these elements, it is essential to note visual relaxation that goes on in relative connection with all the other elements of the presentation.
  • Make simple but remarkable animations. Audio backgrounds are not that necessary [especially if you have to speak during the presentation]. Understandably though, proper animation could help in livening up the presentation, after all, that is what PowerPoint program is all about.
  • Finalize the draft and be ready to present. Be sure to prepare yourself before the presentation. No presentation is good unless the delivery is better. Speech notes should be well prepared and outlined so as to serve as a guide to the speaker.

Implications of a good PowerPoint Presentation

A good PowerPoint Presentation does not only hold the attention of the audience from the first to the end part of it. But it also creates a more refined indication on what the audience got from the information that was presented to them. To measure your presentations effectiveness, it would help to ask several clarifying questions to the audience at the end of the presentation. Just make sure that they are easy and are remarkable enough for your listeners to remember.

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Organizing Your Argument Presentation

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Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

This resource is enhanced by a PowerPoint file. If you have a Microsoft Account, you can view this file with   PowerPoint Online .

This presentation is designed to introduce your students to the elements of an organized essay, including the introduction, the thesis, body paragraphs, topic sentences, counterarguments, and the conclusion.

Home PowerPoint Templates Template Backgrounds Essay Outline PowerPoint Template

Essay Outline PowerPoint Template

PPT Slide Design for Essay Outline

The Essay Outline PowerPoint Template is designed with the objective of helping writers present their essay. The Essay outline is a skeleton, a platform on which you can build your own writing and come up with your own thoughts. These outlines help you (the presenter) structure ideas and thoughts logically to build towards a meaningful and strong conclusion, which is the main point of presenting an essay. In fact, the outline is the main aspect towards writing an effective essay too.

This essay outline template is ideal for content writers and ghost writers when they need to present an essay pitch. It follows best practices structure and provides professional presentation layouts to accommodate content (texts, images, visuals and videos) in a way that make it easy to create a document style presentation.

The Essay Outline Template sections included are:

  • Introduction : Containing Background and Thesis statement slides, this section should get the reader’s attention – intended to ask a leading question; relay something enticing about the subject in a manner that commands attention. Then State the thesis – what you are going to discuss.
  • Essay Body : The body is the largest part of the essay. While creating your Essay outline, list down the supporting points you are supposed to cover when writing the essay. Make sure that you provide the main idea of the topic you will be discussing. Each Body supporting paragraph should reveal an argument that support the thesis statement and ague with Evidence and Examples.
  • Conclusions : The conclusions section summarizes the essay idea. It is the evaluation of the statements made and the arguments given. The conclusion therefore refers to the thesis statement of the work.
  • References : Referencing is a system that allows you to acknowledge the contributions and work of others in your writing by citing your sources. A feature of academic writing is that it contains references to the words, information and ideas of others. A well done research always includes investigating other authors about the state of the art of the topic or thoughts about the thesis statement.

Writing an essay implies a formal writing technique that can be mapped to more professional con complicated works, for example an academic thesis. Check our thesis presentation tips in the article  How To Do a Proper Thesis Defense Using the Right PowerPoint Presentation.

Impress professional audiences with the Essay Outline PowerPoint Template. User the structure as your base and transmit your message with the proper visual support and documentation. Check out our wide variety of Education PowerPoint Templates .

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Essay Writing Workshop

Essay writing workshop presentation, free google slides theme and powerpoint template.

The first sentence of each paragraph must be a short brief of the idea you’re going to expose. Then, use connectors to develop the idea and give details. Using a variety of connectors and synonyms will give your text lexical richness. Every once in a while, describe a complicated concept in a thorough way and go into detail. On the other hand, you should also give contra arguments. In addition, your ideas should be backed up by research and data. As a conclusion, you can sum up the most important ideas you have spoken about in the essay. Seems easy, right? Use this modern template to give more tips about how to write the perfect essay!

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Introduction to Academic Writing

Introduction to Academic Writing

Subject: English

Age range: 11-14

Resource type: Lesson (complete)

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29 August 2021

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essay on power point presentation

This editable PowerPoint lesson (17 slides in PPT format) covers the notion of academic argument, audience awareness, and the structure of a 5-paragraph essay (an introduction, three body paragraphs with well-developed topic sentences and key details that support the main idea, and a conclusion). It introduces the idea that English academic writing is direct in nature and should use formal language. Students will evaluate two model essays. They will also use a graphic organizer to brainstorm ideas for an essay of their own where they will have to argue an opinion.

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No doubt, an essay is the most popular assignment in school. Teachers assign it quite often as it's an easy way to check how well-versed you are in the subject and whether you can balance between creative and analytical thinking. But sometimes students get another homework assignment and it's something more demanding and challenging. By this, we mean a presentation: to write it properly, you need to analyze different resources and select the necessary information. No matter what degree you're pursuing or what subject you're studying, you may naturally wonder if someone can do your PowerPoint presentation. Will an author write my speech so that everything is perfect? Sure! They pay attention to all your comments and do everything possible to make your assignment stand out from the crowd. Then, you should study the material presented so that you will answer all the questions the audience may have. That's the key to success.

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Let’s agree, it is difficult to switch between different types of assignments, especially when the academic load increases every semester. Essays, dissertations, research papers and presentations - all of them have different requirements. Perhaps the main requirements are related to originality, resources used, design, arguments and evidence. All this requires a lot of time and effort, and of course deep knowledge of the subject. There are many factors that can negatively affect your performance, including demanding teachers, tough requirements and knowledge gaps. Luckily, you don't have to rush and worry over upcoming deadlines and low grades. All you have to do is simply forward your requests to powerpoint presentation writers as soon as you receive them from your professor. Professionals will have enough time and energy to study your topic and deliver the finished work on time. Plus, you will still have an opportunity to study the presentation before delivering a speech. Tell us “write my powerpoint presentation for me” and you will receive an in-depth, brilliantly researched and impressive presentation.

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It's hard to concentrate on studies when time is limited. Extracurricular activities, internships and numerous projects require plenty of energy and dedication. Many students have to learn to prioritize and choose to drop some of their commitments in such circumstances. But fortunately, there is a way out. When the deadline is near, a powerpoint presentation writing service will do their best to help you. Just say “do my powerpoint presentation online” and our specialists will adhere to all your instructions, comments and wishes. With experienced writers, your presentation is sure to impress your teacher and other students. This means that you will finally get a chance to improve your academic performance. In the meantime, you can use this opportunity to focus on priorities that need your attention as well. High-quality research, correctly formatted sources, suitable materials and consistency - this is what the authors concentrate on during their work. The result will exceed all your expectations. That's how outsourcing becomes indespensable in today's academic world.

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the argumentative essay

The Argumentative Essay:

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The Argumentative Essay:. Persuade Your Audience— Don’t Fight With Them! . Goals. Understand what an argumentative essay is Learn argument strategies: Summary Quoting Agree or Disagree Gray Areas Make use of counterarguments Some mistakes to avoid Practice creating argument statements.

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The Argumentative Essay: Persuade Your Audience—Don’t Fight With Them!

Goals • Understand what an argumentative essay is • Learn argument strategies: • Summary • Quoting • Agree or Disagree • Gray Areas • Make use of counterarguments • Some mistakes to avoid • Practice creating argument statements

What is an Argumentative Essay? The purpose of an argumentative essay is to organize and present your well-reasoned conclusions in order to persuade the audience to accept—or at least seriously consider—your point of view.

Begin at the End! A “well-reasoned conclusion” isone that is arrived at step by step,guiding the reader through your logic with illustrations and explanations, until your conclusion seems inevitable.

Think Before You Write • Make your reasoning clear to yourself BEFORE you write your final draft. • State your ideas step by step before trying to draw the conclusion. • There has to be evidence for each premise (step) and an explanation of how you arrived at your conclusion.

Strategy Depends on Audience Which steps you take toward the conclusion of your argument depends on your audience and the goals you have for your writing.

Profile Your Audience This is not “profiling” with intent to discriminate against anyone. Instead, you are making sure you reach your audience without offending them!

Five Key Questions • Do you have a specific intended audience? • Who is your intended audience? What are their personal characteristics? • What is their job, profession, or field of expertise? • What does your audience know about your topic? What could they NOT know about your topic, considering their personal characteristics? • What is their level of need/interest regarding your writing? How will your audience use your writing?

The Audience Is Skeptical Your audience has thoughts, beliefs, assumptions, and values. Anticipate them. Did they use different premises to come to a different logical conclusion? Did they use intuition or emotion in developing their beliefs or assumptions? Take care to consider their opposition to your argument and be sure to address possible criticism while you support your claims.

An Argument = A Conversation! The act of arguing in academic writing is the act of entering a conversation (Graff and Birkenstein ix). In any conversation, you need to know what others have said before you can respond. The same is true in academic writing. You have to establish for your readers what has been said about your topic before asserting your own claims about it.

Strategies The book They Say/I Say: The Moves That Matter in Academic Writing by Gerald Graff and Cathy Birkenstein features numerous phrases and examples of “templates,” or models of expressions and strategies for exploring your academic arguments. Here are just a handful of strategies to put forth an argument . . .

Summary First What has been said may be • other written works • a bill being debated in the legislature • your audience’s preconceptions • or a film you just watched —whatever it is, you must first summarize it so that your readers know why you will be arguing about it. This summary may be a few sentences of your introduction, or it may be part of the step-by-step logic of your reasoning toward your conclusion.

Example of Summary and Response Dr. Martin Luther King, Jr.’s “Letter from Birmingham Jail” In 1963, eight religious leaders issued a public statement against the protests King was leading. King responded to their statements and the kinds of notions their sympathizers might have been thinking, arguing against each one as he built his case for the justness of his actions and his cause. In one passage, King writes, “You deplore the demonstrations taking place in Birmingham. But your statement, I am sorry to say, fails to express a similar concern for the conditions that brought about the demonstrations” (King qtd. in Graff and Birkenstein 5). While King uses the word “you,” because he was directly addressing his audience, he might just as well have used “they”—they say such-and-such, but I say this. This is the essence of academic argument.

Summarizing Setting up a challenge to common beliefs: • Americans today tend to believe that _________. • The standard way of thinking about topic X has it that ______. • It is often said that ________. • My whole life I have heard it said that ________ (22).

Summarizing Challenging a belief of your own: • Although I should know better by now, I cannot help thinking that ______. • At the same time that I believe _____, I also believe ______ (23).

Summarizing Go beyond what was literally said and summarize an implication: • Although none of them have actually said so directly, my teachers have often given me the impression that ________. • [While] X does not say so directly, she apparently assumes that ______ (23). Unless satirizing, suspend your own opinions as you summarize what “They” believe in order to represent it accurately. At the same time, focus your summaries on what pertains to your arguments. Avoid lists: e.g., “First the author says . . . Then he says . . . Next, . . . etc.”

Summarizing Discussing an issue with many sides in a debate: • In discussions of X, one controversial issue has been _____. On the one hand, [Author A] argues [position statement]. On the other hand, [Author B] contends ____. Other [authors] even maintain _____. My own view is _____ (24). Note: the contents following “My own view is” are all that is necessary in a third-person argument statement.

Examples Click “Writing Exercises, “cancel” the registration option, then select “Model papers”: http://bcs.bedfordstmartins.com/writersref6e/Player/Pages/Main.aspx

Practice: Work Backward Make up summaries of what “They Say” that would lead to these “I Say” argument statements: • My research indicates that there are dangerous levels of Chemical X in the Columbia River. • The novel by Author W has critical flaws. • Female students get shut out of class discussions by male students. (Graff and Birkenstein 26-27)

Quoting Besides summary, use a more direct approach: • Choose quotes that support your argument—not necessarily agreeing, but about what you are saying. • Introduce each quote with who said it and how it was said. (Dr. Whiplash contends . . .) • Follow EVERY quote with explanation of the meaning of the quote and how it relates to your argument. • Make sure the quote is really about what you are discussing—wanting their words to mean as you wish doesn’t make it so! (Graff and Birkenstein 40-41)

Quoting Use vivid “signal verbs” Rather than simple, dull verbs like “says,” “states,” and “talks about”—which are required in journalistic reporting—characterize the nature of the author’s purpose for writing (35). Making a claim: claim, argue, insist, observe Expressing agreement: support, recognize, do not deny, Questioning or disagreeing: contradict, deny, refute, reject Recommending: advocate for, demand, urge, warn (37).

Avoid Quoting Mistakes • Don’t underquote, misquote, or overquote. • Underquoting is leaving out too much of the text of a passage to understand it. Overquoting usually results from not understanding a text well enough to explain it (Graff and Birkenstein 40). • If you’re stumped by what you’re reading, try using your social networks—ask what other readers are making of a text to gauge your gut reaction.

Introductions to Quotes • Writing in the journal Commentary, X complains that “_________.” • In X’s view, “__________.” • X agrees when he writes, “__________.” • X disagrees when she writes, “________.” • X is alarmed when she finds “__________” (43). (MLA, APA, and CMS use different tenses in their signal phrases.)

Explaining Quotes • Basically, X is saying ________. • In making this comment/remark, X argues that _________. • X’s point is that ________ (44). While every quotation situation is not the same, it is better to risk “overexplaining” than to do too little. Even an audience that knows the full context of the material you are quoting needs to be told what you make of the text (44).

I agree/disagree/a little of both/neither Go ahead and say “I agree,” or “I disagree” or “I agree that ____, but I cannot agree that ____.” Then you can launch into however complex your argument (Graff and Birkenstein 52). If agreeing or disagreeing cannot apply, you still need a strong, driving idea to motivate your choices of summary and quotation in your argument (53).

Disagreeing—Explain Why • X’s argument fails to take relevant factors into account • " " is based on faulty or incomplete evidence • " " rests on questionable assumptions • " " misses the real problem altogether! You can even argue that what one person thinks is new and revelatory is actually old news (54).

Agreeing—Then Adding to It • I agree that ______ because my experience [of] ________ confirms it (57). • Though her remark was a humorous aside, her comedic intuition is supported by research that states “_________.”

Nuanced Approach • Yes, but . . . • Although I agree up to a point, I still insist . . . (59). • X is right that ______, but she seems on more dubious ground when she claims that ____ (60).

Go For the Gray Areas! An argument may be disagreeing or agreeing. You just have to say to what and why. That is not being wishy-washy orflip-flopping. Rather, it is engaging in a nuanced, thoughtful argument. You can also both agree and disagreewith aspects of the same thing.

Two Minds? When genuinely ambivalent—feeling two ways about something—it is intellectually honest to say so. • I do support X’s position that ______, but I find Y’s argument about _____ and Z’s research on _____ to be equally persuasive (61). If something is complex, don’t oversimplify it just to make it easy for you or your audience to choose sides.

Clarify Theirs From Yours Signal idea ownership: • X overlooks what I consider an important point about ____. • I wholeheartedly endorse what X calls _____. • These conclusions, which X discusses in ______, add weight to the argument that ______ (70-71).

Strengthen Your Argument by Inviting Your Enemies Discuss the objections your harshest critics might level against your claims. Although some readers might object, saying ______, in fact, it is the case that _____ (75). By entering into a serious dialogue with your opponents, you will come across as an open-minded, more confident critical thinker. If you can’t imagine any opposition, either you’re not trying, or your thesis is not an argument.

Point Your Finger • (Group identity label) would probably argue that ______. However, they are failing to realize that _______. “Group identity label” refers to names given to or adopted by groups of a common point of view, for example, conservatives, liberals, skeptics, true believers, sociologists, lexicographers, men, women, Americans, Asians, oenophiles (wine-lovers), technorati, apologists, or researchers.

But Don’t Be Rude! Employing a label can drift into the territory of slurs, but it more often helps the reader know who you see specifically as your opponents. To avoid stereotyping, use qualifiers like “most” or“not all” to recognize the realistic variation within groups (79-80). Likewise, if you skip over details to make a quick joke about your opponents, then those who don’t already agree with you will likely resist your ideas (83).

Respond to Counter-Arguments You can overcome fair representations of your opponents’ views by giving a well-developed “yes, but . . .” response. • Yes, criminals who threaten the community should be punished, but not all who break the letter of the law are violent or dangerous. People who steal cable TV are breaking laws, but it causes far more harm to society to pillage retirement accounts or foreclose on homes. However, if “their” opposing argument is more persuasive than yours, you should revise your argument and your thinking. Grasping onto beliefs that don’t stand up to the light of reality aren’t worth holding on to.

Your Argument Matters Show why your argument matters—answer the “Who cares?” and “So what?” questions (88-91). • Who your claims pertain to • The real-world effects of your claims

Who Cares? Who your argument pertains to may not be your literal audience. Rather, it may be another group they are interested in learning about. What do geneticists think is new and exciting research these days? What do teenagers really think of fast food? Your audience probably isn’t geneticists or teenagers, but readers would want to know they are to whom your argument matters.

Indicate Who Cares • X used to think _____. But recently _____ suggests that _____. • This interpretation challenges the work of those critics who have long assumed that _____. • But who really cares? At the very least [______] who assumed [______] should care. (91) You can be as specific as you see fit.

So What? So what if one group thinks A and another thinks Z? Appeal to something your audience does care about! You can move from what may seem like a petty dispute or an obscure object of fascination for a few to the broader implications of the matter: • In a world increasingly ______, this is ______. (94) • While______ may seem silly, it is important to realize ____. • These conclusions/This discovery will have significant applications in ____ as well as in ____. (95)

What if Audience Already Cares? You still need to answer the “So what?” Remind readers who may be experts why what you are presenting matters. It will support your argument and engage your readers better. Remember, if you don’t care about your argument, your audience won’t, either.

Practice Invent an argument statement for an audience • Topic: pet ownership • Audiences: • Middle-class elementary school-age kids • 25-y.o. Indian women in Seattle • Dog show enthusiasts What might each group care about? Already know? Need to know? What points could you make about owning a pet?

Mistakes to Avoid • “Only idiots believe . . .” Those believers may be your audience! Analyze and criticize ideas, not people. • Failure to reread leads to self-contradiction. Revise with a critical eye on content before all else. • “They Say/I Say” conversation-type structure is not the same as conversational tone or style. Be conscious of the purpose of your argument and your audience’s expectations then choose appropriate words.

In Conclusion • Have a point to your argument—make your own decisions about your topic • Identify your audience • Explain what “They” say about your topic • Respond to what “They” say with your argument • Address potential objections with respect • Show why your audience should care

Suggested Reading Graff, Gerald and Cathy Birkenstein. They Say/I Say: The Moves That Matter in Academic Writing. New York: W. W. Norton, 2006. Purdue OWL (Online Writing Lab). “Logic in Argumentative Writing.” 22 May 2009. Purdue University. 26 May 2009 <http://owl.english.purdue.edu/owl/resource/659/01/>. ---. “Using Appropriate Language.” 29 Apr 2009. Purdue University. 26 May 2009 <http://owl.english.purdue.edu/owl/resource/608/01/>. Weida, Stacy. “Establishing Arguments.” 20 Feb 2009. Purdue University. 26 May 2009 <http://owl.english.purdue.edu/owl/resource/588/01/>.

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