marketing essay introduction example

How to Write an Essay Introduction (with Examples)   

The introduction of an essay plays a critical role in engaging the reader and providing contextual information about the topic. It sets the stage for the rest of the essay, establishes the tone and style, and motivates the reader to continue reading. 

Table of Contents

What is an essay introduction , what to include in an essay introduction, how to create an essay structure , step-by-step process for writing an essay introduction , how to write an introduction paragraph , how to write a hook for your essay , how to include background information , how to write a thesis statement .

• Argumentative Essay Introduction Example: 
• Expository Essay Introduction Example 

Literary Analysis Essay Introduction Example

Check and revise – checklist for essay introduction , key takeaways , frequently asked questions .

An introduction is the opening section of an essay, paper, or other written work. It introduces the topic and provides background information, context, and an overview of what the reader can expect from the rest of the work. 1 The key is to be concise and to the point, providing enough information to engage the reader without delving into excessive detail. 

The essay introduction is crucial as it sets the tone for the entire piece and provides the reader with a roadmap of what to expect. Here are key elements to include in your essay introduction: 

• Hook : Start with an attention-grabbing statement or question to engage the reader. This could be a surprising fact, a relevant quote, or a compelling anecdote. 
• Background information : Provide context and background information to help the reader understand the topic. This can include historical information, definitions of key terms, or an overview of the current state of affairs related to your topic. 
• Thesis statement : Clearly state your main argument or position on the topic. Your thesis should be concise and specific, providing a clear direction for your essay. 

Before we get into how to write an essay introduction, we need to know how it is structured. The structure of an essay is crucial for organizing your thoughts and presenting them clearly and logically. It is divided as follows: 2  

• Introduction:  The introduction should grab the reader’s attention with a hook, provide context, and include a thesis statement that presents the main argument or purpose of the essay.  
• Body:  The body should consist of focused paragraphs that support your thesis statement using evidence and analysis. Each paragraph should concentrate on a single central idea or argument and provide evidence, examples, or analysis to back it up.  
• Conclusion:  The conclusion should summarize the main points and restate the thesis differently. End with a final statement that leaves a lasting impression on the reader. Avoid new information or arguments. 

Here’s a step-by-step guide on how to write an essay introduction: 

• Start with a Hook : Begin your introduction paragraph with an attention-grabbing statement, question, quote, or anecdote related to your topic. The hook should pique the reader’s interest and encourage them to continue reading. 
• Provide Background Information : This helps the reader understand the relevance and importance of the topic. 
• State Your Thesis Statement : The last sentence is the main argument or point of your essay. It should be clear, concise, and directly address the topic of your essay. 
• Preview the Main Points : This gives the reader an idea of what to expect and how you will support your thesis. 
• Keep it Concise and Clear : Avoid going into too much detail or including information not directly relevant to your topic. 
• Revise : Revise your introduction after you’ve written the rest of your essay to ensure it aligns with your final argument. 

Here’s an example of an essay introduction paragraph about the importance of education: 

Education is often viewed as a fundamental human right and a key social and economic development driver. As Nelson Mandela once famously said, “Education is the most powerful weapon which you can use to change the world.” It is the key to unlocking a wide range of opportunities and benefits for individuals, societies, and nations. In today’s constantly evolving world, education has become even more critical. It has expanded beyond traditional classroom learning to include digital and remote learning, making education more accessible and convenient. This essay will delve into the importance of education in empowering individuals to achieve their dreams, improving societies by promoting social justice and equality, and driving economic growth by developing a skilled workforce and promoting innovation. 

This introduction paragraph example includes a hook (the quote by Nelson Mandela), provides some background information on education, and states the thesis statement (the importance of education). 

This is one of the key steps in how to write an essay introduction. Crafting a compelling hook is vital because it sets the tone for your entire essay and determines whether your readers will stay interested. A good hook draws the reader in and sets the stage for the rest of your essay.  

• Avoid Dry Fact : Instead of simply stating a bland fact, try to make it engaging and relevant to your topic. For example, if you’re writing about the benefits of exercise, you could start with a startling statistic like, “Did you know that regular exercise can increase your lifespan by up to seven years?” 
• Avoid Using a Dictionary Definition : While definitions can be informative, they’re not always the most captivating way to start an essay. Instead, try to use a quote, anecdote, or provocative question to pique the reader’s interest. For instance, if you’re writing about freedom, you could begin with a quote from a famous freedom fighter or philosopher. 
• Do Not Just State a Fact That the Reader Already Knows : This ties back to the first point—your hook should surprise or intrigue the reader. For Here’s an introduction paragraph example, if you’re writing about climate change, you could start with a thought-provoking statement like, “Despite overwhelming evidence, many people still refuse to believe in the reality of climate change.” 

Including background information in the introduction section of your essay is important to provide context and establish the relevance of your topic. When writing the background information, you can follow these steps: 

• Start with a General Statement:  Begin with a general statement about the topic and gradually narrow it down to your specific focus. For example, when discussing the impact of social media, you can begin by making a broad statement about social media and its widespread use in today’s society, as follows: “Social media has become an integral part of modern life, with billions of users worldwide.” 
• Define Key Terms : Define any key terms or concepts that may be unfamiliar to your readers but are essential for understanding your argument. 
• Provide Relevant Statistics:  Use statistics or facts to highlight the significance of the issue you’re discussing. For instance, “According to a report by Statista, the number of social media users is expected to reach 4.41 billion by 2025.” 
• Discuss the Evolution:  Mention previous research or studies that have been conducted on the topic, especially those that are relevant to your argument. Mention key milestones or developments that have shaped its current impact. You can also outline some of the major effects of social media. For example, you can briefly describe how social media has evolved, including positives such as increased connectivity and issues like cyberbullying and privacy concerns. 
• Transition to Your Thesis:  Use the background information to lead into your thesis statement, which should clearly state the main argument or purpose of your essay. For example, “Given its pervasive influence, it is crucial to examine the impact of social media on mental health.” 

A thesis statement is a concise summary of the main point or claim of an essay, research paper, or other type of academic writing. It appears near the end of the introduction. Here’s how to write a thesis statement: 

• Identify the topic:  Start by identifying the topic of your essay. For example, if your essay is about the importance of exercise for overall health, your topic is “exercise.” 
• State your position:  Next, state your position or claim about the topic. This is the main argument or point you want to make. For example, if you believe that regular exercise is crucial for maintaining good health, your position could be: “Regular exercise is essential for maintaining good health.” 
• Support your position:  Provide a brief overview of the reasons or evidence that support your position. These will be the main points of your essay. For example, if you’re writing an essay about the importance of exercise, you could mention the physical health benefits, mental health benefits, and the role of exercise in disease prevention. 
• Make it specific:  Ensure your thesis statement clearly states what you will discuss in your essay. For example, instead of saying, “Exercise is good for you,” you could say, “Regular exercise, including cardiovascular and strength training, can improve overall health and reduce the risk of chronic diseases.” 

Examples of essay introduction 

Here are examples of essay introductions for different types of essays: 

Argumentative Essay Introduction Example:  

Topic: Should the voting age be lowered to 16? 

“The question of whether the voting age should be lowered to 16 has sparked nationwide debate. While some argue that 16-year-olds lack the requisite maturity and knowledge to make informed decisions, others argue that doing so would imbue young people with agency and give them a voice in shaping their future.” 

Expository Essay Introduction Example  

Topic: The benefits of regular exercise 

“In today’s fast-paced world, the importance of regular exercise cannot be overstated. From improving physical health to boosting mental well-being, the benefits of exercise are numerous and far-reaching. This essay will examine the various advantages of regular exercise and provide tips on incorporating it into your daily routine.” 

Text: “To Kill a Mockingbird” by Harper Lee 

“Harper Lee’s novel, ‘To Kill a Mockingbird,’ is a timeless classic that explores themes of racism, injustice, and morality in the American South. Through the eyes of young Scout Finch, the reader is taken on a journey that challenges societal norms and forces characters to confront their prejudices. This essay will analyze the novel’s use of symbolism, character development, and narrative structure to uncover its deeper meaning and relevance to contemporary society.” 

• Engaging and Relevant First Sentence : The opening sentence captures the reader’s attention and relates directly to the topic. 
• Background Information : Enough background information is introduced to provide context for the thesis statement. 
• Definition of Important Terms : Key terms or concepts that might be unfamiliar to the audience or are central to the argument are defined. 
• Clear Thesis Statement : The thesis statement presents the main point or argument of the essay. 
• Relevance to Main Body : Everything in the introduction directly relates to and sets up the discussion in the main body of the essay. 

Writing a strong introduction is crucial for setting the tone and context of your essay. Here are the key takeaways for how to write essay introduction: 3  

• Hook the Reader : Start with an engaging hook to grab the reader’s attention. This could be a compelling question, a surprising fact, a relevant quote, or an anecdote. 
• Provide Background : Give a brief overview of the topic, setting the context and stage for the discussion. 
• Thesis Statement : State your thesis, which is the main argument or point of your essay. It should be concise, clear, and specific. 
• Preview the Structure : Outline the main points or arguments to help the reader understand the organization of your essay. 
• Keep it Concise : Avoid including unnecessary details or information not directly related to your thesis. 
• Revise and Edit : Revise your introduction to ensure clarity, coherence, and relevance. Check for grammar and spelling errors. 
• Seek Feedback : Get feedback from peers or instructors to improve your introduction further. 

The purpose of an essay introduction is to give an overview of the topic, context, and main ideas of the essay. It is meant to engage the reader, establish the tone for the rest of the essay, and introduce the thesis statement or central argument.  

An essay introduction typically ranges from 5-10% of the total word count. For example, in a 1,000-word essay, the introduction would be roughly 50-100 words. However, the length can vary depending on the complexity of the topic and the overall length of the essay.

An essay introduction is critical in engaging the reader and providing contextual information about the topic. To ensure its effectiveness, consider incorporating these key elements: a compelling hook, background information, a clear thesis statement, an outline of the essay’s scope, a smooth transition to the body, and optional signposting sentences.  

The process of writing an essay introduction is not necessarily straightforward, but there are several strategies that can be employed to achieve this end. When experiencing difficulty initiating the process, consider the following techniques: begin with an anecdote, a quotation, an image, a question, or a startling fact to pique the reader’s interest. It may also be helpful to consider the five W’s of journalism: who, what, when, where, why, and how.   For instance, an anecdotal opening could be structured as follows: “As I ascended the stage, momentarily blinded by the intense lights, I could sense the weight of a hundred eyes upon me, anticipating my next move. The topic of discussion was climate change, a subject I was passionate about, and it was my first public speaking event. Little did I know , that pivotal moment would not only alter my perspective but also chart my life’s course.” 

Crafting a compelling thesis statement for your introduction paragraph is crucial to grab your reader’s attention. To achieve this, avoid using overused phrases such as “In this paper, I will write about” or “I will focus on” as they lack originality. Instead, strive to engage your reader by substantiating your stance or proposition with a “so what” clause. While writing your thesis statement, aim to be precise, succinct, and clear in conveying your main argument.  

To create an effective essay introduction, ensure it is clear, engaging, relevant, and contains a concise thesis statement. It should transition smoothly into the essay and be long enough to cover necessary points but not become overwhelming. Seek feedback from peers or instructors to assess its effectiveness. 

References  

• Cui, L. (2022). Unit 6 Essay Introduction.  Building Academic Writing Skills . 
• West, H., Malcolm, G., Keywood, S., & Hill, J. (2019). Writing a successful essay.  Journal of Geography in Higher Education ,  43 (4), 609-617. 
• Beavers, M. E., Thoune, D. L., & McBeth, M. (2023). Bibliographic Essay: Reading, Researching, Teaching, and Writing with Hooks: A Queer Literacy Sponsorship. College English, 85(3), 230-242. 

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How to Write an Excellent Essay Introduction

3-minute read

• 27th September 2022

Love it or hate it, essay writing is a big part of student life. Writing a great essay might seem like a daunting task, especially when you’re staring at a blank document, but there are formulas you can follow to make sure your paper hits the mark.

When you plan your essays , don’t neglect your introduction! It might seem like a trivial part of the paper, but it can make it or break it. A badly written introduction can leave your reader feeling confused about the topic and what to expect from your essay.

To help your writing reach its full potential, we’ve put together a guide to writing an excellent essay introduction.

How to Write an Essay Introduction

An essay introduction has four main steps:

●  Hook your reader

●  Provide context

●  Present your thesis statement

●  Map your essay

Hook Your Reader

The first part of your introduction should be the hook. This is where you introduce the reader to the topic of the essay. A great hook should be clear, concise, and catchy. It doesn’t need to be long; a hook can be just one sentence.

Provide Context

In this section, introduce your reader to key definitions, ideas, and background information to help them understand your argument.

Present Your Thesis Statement

A thesis statement tells the reader the main point or argument of the essay. This can be just one sentence, or it can be a few sentences.

Map Your Essay

Before you wrap up your essay introduction, map it! This means signposting sections of your essay. The key here is to be concise. The purpose of this part of the introduction is to give your reader a sense of direction.

Here’s an example of an essay introduction:

Hook: Suspense is key for dramatic stories, and Shakespeare is well-known and celebrated for writing suspenseful plays.

Context: While there are many ways in which Shakespeare created suspension for his viewers, two techniques he used effectively were foreshadowing and dramatic irony. Foreshadowing is a literary device that hints at an event or situation that is yet to happen. Dramatic irony is a literary technique, originally used in Greek tragedy, by which the full significance of a character’s words or actions is clear to the audience or reader, although it is unknown to the character.

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Thesis statement: Foreshadowing and dramatic irony are two powerful techniques that Shakespeare used to create suspense in literature. These methods have been used to keep the reader intrigued, excited, or nervous about what is to come in many of his celebrated works.

Essay mapping: In this essay, I will be detailing how Shakespeare uses foreshadowing and dramatic irony to create suspense, with examples from Romeo and Juliet and Othello.

Pro tip: Essays take twists and turns. We recommend changing your introduction as necessary while you write the main text to make sure it fully aligns with your final draft.

Proofread and Editing

Proofreading is an essential part of delivering a great essay. We offer a proofreading and editing service for students and academics that will provide you with expert editors to check your work for any issues with:

●  Grammar

●  Spelling

●  Formatting

●  Tone

●  Audience

●  Consistency

●  Accuracy

●  Clarity

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Essay on Marketing: A Comprehensive Guide to Writing

In today's digital age, it's fascinating to realize that we are constantly bombarded by marketing messages. On any given day, whether you're scrolling through social media, watching TV, driving on the highway, or simply walking down the street, you're likely to encounter an astonishing number of advertisements – somewhere between 4,000 and 10,000, to be more precise. These messages are strategically designed to catch your attention, evoke emotions, and ultimately influence your choices as a consumer. It's this very power of marketing that makes it an incredibly captivating subject to explore and understand. If you're a chief content officer or tasked with writing an essay on marketing, get ready to dive into the world of marketing messages and the psychology that influences how people make choices.

Essay on Marketing: Short Description

In this guide, professional essay writer will lead you through the process of creating a powerful marketing essay. Marketing is a dynamic subject, and we've designed this guide to equip you with essential tools. We'll start by defining a marketing essay's purpose and structure, ensuring logical flow. We'll then detail the steps, from choosing a relevant topic to organizing research effectively. Additionally, we'll provide expert tips to help your essay excel academically and make a lasting impact. So, let's embark on this educational journey together as we dive deep into the captivating realm of marketing and equip you with the knowledge and skills to create an essay that shines!

Purpose of the Marketing Essay

So, why exactly are you diving into the world of marketing essays? Well, it's not just an academic exercise; it's an opportunity to unravel the fascinating layers of marketing. Your marketing essay serves as a window into understanding how businesses capture your attention, influence your choices, and create brand loyalty.

But it's not all about business. A marketing essay is your chance to explore the psychology behind consumer behavior, the impact of persuasive techniques, and the ever-evolving trends in this fast-paced industry.

Moreover, it's your ticket to honing essential skills. You'll learn to research meticulously, craft a persuasive essay on marketing, and present your thoughts coherently – talents that are valuable not only in academia but also in the real world.

Essay on Marketing: Steps to Create an Effective One

Crafting a compelling essay on marketing isn't just an academic task; it's your gateway to unraveling the secrets of an industry that shapes our choices daily. From the moment you encounter thousands of advertisements daily to the psychology behind consumer decisions, marketing is a dynamic world worth exploring. In the following sections, our custom essay services experts will unveil the steps to create a powerful essay on marketing and advertising that not only meets academic standards but equips you with skills and insights to navigate this captivating realm.

Choose a Marketing Topic

Picking the right marketing subject, like writing an essay about marketing ethics, is the crucial first step in creating an excellent essay. Your choice not only influences your engagement with the subject matter but also determines the relevance and appeal of your essay to your audience.

First, let's understand why your choice of topic matters. In the dynamic field of marketing, topics can range from traditional concepts like branding and consumer behavior to emerging trends like influencer marketing and digital advertising. The key is to select a topic that piques your interest and aligns with your essay's purpose.

Tips for Choosing the Right Topic

• Passion and Interest: Start by identifying areas of marketing that genuinely fascinate you. Writing about a topic you're passionate about will not only make the process more enjoyable but also result in a more compelling essay.
• Example : If you're an avid social media user, exploring the impact of social media marketing on consumer behavior might be a natural choice.
• Relevance: Consider the relevance of your chosen topic to current marketing trends and debates. Timely topics often resonate more with your readers.
• Example : In today's digital age, a topic like 'The Role of Artificial Intelligence in Marketing' would be highly relevant.
• Scope and Depth: Balance the scope and depth of your topic. Ensure it's neither too broad nor too narrow. You want to have enough material to explore without overwhelming yourself or your readers.
• Example : Instead of a broad topic like 'Marketing Strategies,' narrow it down to 'Content Marketing Strategies for Small Businesses.'
• Uniqueness: While common topics can be appealing, consider adding a unique twist or perspective to stand out. Find an angle or question that hasn't been extensively explored.
• Example : Instead of a generic analysis of Coca-Cola's branding, you might focus on 'Coca-Cola's Sustainability Initiatives and Branding.'
• Research Availability: Ensure there is enough research material available on your chosen topic. This will make the research process smoother.
• Example : Before committing to a topic, check if there are academic papers, books, or recent articles discussing it.

Research and Gather Information

With your marketing topic selected, the next crucial step in crafting an effective essay is thorough research. This phase is the backbone of your essay, providing you with the knowledge and evidence needed to support your arguments and insights. 

Research is the process of exploring existing literature, data, and insights related to your chosen marketing topic. It serves several vital purposes:

• Understanding the Topic: Research helps you gain a deep understanding of the subject matter, allowing you to approach it from an informed perspective.
• Supporting Your Claims: It provides evidence and data that support the arguments and claims you make in your essay, lending credibility to your work.
• Exploring Diverse Perspectives: Research exposes you to various viewpoints, enabling you to present a well-rounded analysis of your topic.

Practical Steps for Effective Research

• Use Reliable Sources: Start by identifying reputable sources for your research. Academic journals, books, industry reports, and government publications are excellent places to begin.
• Example : If you're researching influencer marketing, look for peer-reviewed articles in marketing journals or reports from marketing research firms.
• Dive into Primary and Secondary Sources: Primary sources, such as interviews, surveys, or original data, provide firsthand information. Secondary sources, like books or articles that analyze primary data, offer valuable context.
• Example : If your essay on marketing research examines consumer behavior, you might conduct surveys (primary) and also reference academic papers discussing similar surveys (secondary).
• Organize Your Notes: As you gather information, organize your notes systematically. This will make it easier to retrieve and cite information when you start writing.
• Stay Current: Marketing is ever-evolving. Ensure that your research includes up-to-date information and recent trends, especially if you're working on an essay on digital marketing or technology.
• Example : In the rapidly changing landscape of digital advertising, information from just a few years ago may already be outdated.
• Critical Evaluation: Don't accept information at face value. Evaluate the credibility and relevance of your sources. Be critical and discerning in your analysis.
• Example : If you find a statistic in an article, check the source of that statistic and assess its reliability.
• Take Notes and Cite Sources: Keep detailed notes of all the sources you consult, including page numbers, publication dates, and URLs. Properly cite these sources in your essay to avoid plagiarism.
• Example : Use citation styles like APA, MLA, or Chicago as required by your academic institution.

If this sounds too overwhelming, you can always consider the option to pay for essay writing and have it professionally completed without any stress! 

Master the Marketing Essay Structure

Now that you've conducted thorough research on your chosen marketing topic, it's time to delve into the art of structuring your paper effectively. A well-structured essay on marketing concept not only enhances readability but also ensures that your ideas flow logically. In this step, we'll break down the essential components of a marketing essay structure, providing you with a roadmap for crafting a compelling piece of writing.

Components of a Marketing Essay Structure

• Introduction: Begin your essay with an engaging introduction. Here, you should:
• Provide a clear and concise thesis statement that outlines the main argument or purpose of your essay.
• Create a hook or attention-grabbing statement to captivate your readers.
• Offer a brief overview of the key points you'll discuss in the essay.

Example : If your essay explores the impact of social media marketing, your introduction might begin with a startling statistic about social media usage.

• Body Paragraphs: The body of your essay should be divided into multiple paragraphs, each addressing a distinct point or aspect of your topic. Here, you should:
• Start each paragraph with a clear topic sentence that relates to your thesis.
• Provide evidence, examples, and data to support your arguments.
• Ensure that your paragraphs flow logically, with smooth transitions between ideas.

Example : In a paragraph discussing the effectiveness of influencer marketing, you might present case studies and statistics to support your claims.

• Conclusion: Conclude your essay by summarizing the key points and reiterating your thesis statement. Here, you should:
• Avoid introducing new ideas; instead, recap the main arguments.
• Provide a thought-provoking closing statement that leaves a lasting impression on your readers.

Example : In a conclusion about social media marketing's future trends, you might emphasize the need for marketers to adapt to changing consumer behavior.

Write Your Marketing Essay

With your topic selected, research completed, and a solid essay structure in place, it's time to roll up your sleeves and start writing your marketing essay. This is where you bring together all your research and ideas to create a compelling, well-structured piece of writing. Alternatively, you always have the opportunity to order an essay online from our experienced authors. Now let’s dive into the specifics of crafting your own paper:

• Start with a Strong Thesis Statement: Begin your essay by restating your thesis statement from the introduction. This serves as a reminder of your main argument and helps orient your readers.
• Example : If your thesis is about the influence of online reviews on consumer purchasing decisions, remind your readers of this focus.
• Use Clear and Concise Language: Avoid jargon, first-person narration, or overly complex language that might confuse your readers. Aim for a unique voice and simplicity in your writing.
• Example : Instead of saying 'utilizing novel paradigms for customer engagement,' you can write 'using new methods to engage potential clients.'
• Support Your Points with Evidence: Throughout your essay, back up your arguments with evidence from your research. This can include statistics, case studies, expert opinions, or real-life examples.
• Example : If you're discussing the effectiveness of email marketing, provide data on open rates, click-through rates, and conversion rates.
• Maintain a Logical Flow: Ensure that your ideas flow smoothly from one paragraph to the next. Use transition words and phrases to guide your readers through your essay on online marketing.
• Example : Use transitional phrases like 'Furthermore,' 'In addition,' or 'However' to connect ideas.
• Balance Perspectives: If your topic involves contrasting viewpoints, acknowledge and address counterarguments. This shows that you've considered various angles and strengthens your essay's credibility.
• Example : If discussing the pros and cons of influencer marketing, present arguments from both sides before stating your position.

Steps After Completing Your Writing

Congratulations! You've successfully completed the writing phase of your marketing essay. However, the journey isn't over yet. What comes next is equally crucial, as it involves refining and polishing your work to ensure it shines brightly. In this section, our marketing essay writing service experts will explore the vital steps that follow the completion of your essay, helping you take your work from good to exceptional.

Editing and Proofreading

Now that you have your marketing essay written, it's time to shift your focus to the critical task of editing and proofreading. This step is like giving your essay a fine polish, ensuring that it's free from errors, flows smoothly, and communicates your ideas with clarity. Editing and proofreading serve several essential purposes:

• Error Elimination: It's your opportunity to catch and correct grammar, spelling, punctuation, and formatting errors that might have slipped through during the writing process.
• Clarity Enhancement: You can refine your sentences for clarity, ensuring that your ideas are expressed precisely and concisely.
• Consistency: Check for consistent formatting, style, and citation throughout your essay.
• Readability: Ensure that your essay flows logically, with smooth transitions between paragraphs and sections, enhancing overall readability.

Practical Tips for Effective Editing and Proofreading

• Take a Break: After completing your essay, give yourself some distance from it. Returning to your work with fresh eyes makes it easier to spot errors and awkward phrasing.
• Read Aloud: Reading your essay aloud helps you identify issues with sentence structure and flow. It's an excellent way to detect awkward or unclear sentences.
• Focus on One Element at a Time: When proofreading, concentrate on specific elements in each pass. For example, in one round, focus solely on grammar and punctuation, and in the next, concentrate on clarity and coherence.
• Use Editing Tools: Utilize grammar and spell-checking tools like Grammarly or Microsoft Word's built-in proofreading tools. However, don't rely solely on these; they can miss nuanced errors.
• Print and Review: Sometimes, seeing your essay on paper rather than on a screen can help you spot errors more effectively.
• Proofread Backward: When proofreading for spelling and grammar errors, start at the end of your essay and work your way backward. This forces you to focus on individual words rather than the content as a whole.
• Don't Rush: Take your time during the editing and proofreading process. Rushing can lead to missed errors.

References and Citations

Properly referencing and citing your sources is not only an academic requirement but also a mark of intellectual honesty and rigor. It showcases your commitment to acknowledging the work of others and adds credibility to your marketing essay. According to our experts, who you can buy essays online from, references and citations serve several crucial purposes:

• Credit to Sources: They give credit to the original authors and sources of the information and ideas you've used in your essay.
• Avoiding Plagiarism: Proper citations demonstrate that you have not plagiarized others' work, a serious academic offense.
• Verification: They allow readers to verify the information you've presented and find additional resources on the topic.

Practical Tips for References and Citations

• Know Your Citation Style: Familiarize yourself with the specific citation style required by your academic institution or instructor (e.g., APA, MLA, Chicago). Each style has its own guidelines for formatting citations.
• Create a Reference List: Compile a list of all the sources you've used in your essay. This list typically appears at the end of your essay and is called the 'References,' 'Works Cited,' or 'Bibliography' page, depending on the citation style.
• Follow the Citation Style: Ensure that your in-text citations and reference list adhere to the rules of your chosen citation style. This includes formatting, punctuation, and capitalization.
• Use Citation Tools: Consider using citation management tools like Zotero, EndNote, or Citation Machine. These tools can help you format citations correctly and manage your references efficiently.
• Understand In-Text Citations: Learn how to properly use in-text citations to indicate where you've used information from a particular source within your essay.
• Be Consistent: Ensure that your citation style is consistent throughout your essay. For instance, if you're using APA style, maintain APA style for all citations, including quotations, paraphrases, and references.

What's a Short Essay About Marketing?

A short essay on what is marketing is a concise written piece that explores specific aspects of marketing, often within a limited word count. These essays aim to provide insights into marketing concepts, strategies, or trends while maintaining brevity. Short marketing essays are typically used in academic settings to assess students' understanding of marketing topics or in professional contexts to communicate key marketing ideas succinctly.

What Is Marketing in Just 250 Words?

According to our authors who professionally writing essays for money , marketing is the multifaceted process of promoting and selling products or services. It encompasses a wide range of activities, from understanding consumer needs and preferences to designing effective advertising campaigns. Marketing involves the four essential elements known as the '4 Ps': Product (creating and offering the right product), Price (setting a competitive price), Place (making the product accessible to consumers), and Promotion (communicating the product's value and benefits).

In a world that's constantly evolving, marketing has embraced digital platforms, social media, and data-driven insights. It's not just about selling anymore; it's about building lasting customer relationships, enhancing brand visibility, and adapting to changing consumer behaviors.

In 250 words, it's challenging to cover all aspects of marketing comprehensively, but this brief overview highlights its central role in connecting businesses with their target audiences, driving sales, and shaping consumer choices in today's competitive marketplace.

Why Is Marketing So Crucial?

Marketing is crucial because it is the bridge between businesses and their customers. It not only introduces products and services to the world but also cultivates a deep understanding of consumer needs. In a crowded marketplace, effective marketing sets businesses apart by capturing attention, building trust, and driving sales. It's the cornerstone of brand success and a vital tool for navigating the ever-evolving landscape of consumer behavior and preferences. In essence, marketing isn't just important; it's the lifeblood of businesses seeking growth and sustainability.

From choosing the perfect topic to mastering the intricacies of essay structure, conducting research, and refining your writing, you've acquired the tools and insights needed to craft compelling narratives. Whether you're working on an essay on global marketing or delving into a specific niche, keep in mind that a meticulously crafted composition serves a purpose beyond academics—it's your gateway to exploring the dynamics of persuasion and consumer behavior.

Meanwhile, if needed, you can always hit us up with your ‘ help me write my essay ’ request. We’re ready to help you find inspiration in the dynamic field of marketing and continue to explore its ever-evolving landscape with curiosity and confidence!

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What Is a Marketing Essay

The definition of marketing essay describes it as a written piece, exploring product promotion in detail. Such pieces entitle authors to conduct research, study terms, and argumentation. Writing process engages cognitive abilities as well as analytical and critical thinking. While writing, students educate themselves and improve skills in writing and argumentation.

Creating a competent scholarly piece about commerce is always challenging for young authors. College kids should read various data sources and select credible ones. Data must be organized and structured beforehand. Presentation of data, argumentation, as well as reasoning also add many problems for authors. Such papers must be written in compliance with requirements following strict guidelines.

Free Marketing Paper Examples to Download

Website offers countless marketing essay examples of any size and complexity. Browse through a wide selection of topics, opinions, and formats. Each pdf sample is available for free with no registration. All papers were donated by former students. They demonstrate unique approaches to tackling this uneasy task.

Use these text samples as a source of inspiration, guidance, or templates. Extract wording, argumentation techniques, and convincing tactics. Reading sample pieces before writing brings fresh marketing essay ideas. Example articles present perfect language, strong structuring, and smart narration.

Learn new storytelling tricks and perfect personal writing skills by copying selected articles. Look how other students managed to create memorable, well-designed, researched pieces. You may need a human resource management essay; find it in our library. Apply new knowledge in custom papers – boost overall quality and final grades.

Marketing Reflective Essay Examples

A marketing reflective essay challenges authors with critical assessment and taking an analytical look. In reflective pieces, students demonstrate in-depth subject understanding as well as superb writing skills. Such qualities can be achieved either by time-consuming learning or by copying successful papers. Proposed examples demonstrate sublime knowledge of both the article's subject and vocabulary. Here’s how even one reading session of a free marketing essay pdf example can change a student’s style:

• Improved wording, incision

Learn new topic-specific vocables for a big improvement in morphological variability as well as readability.

• Better paper structuring

Check out modern effective methods or text design for more narrative consistency and coherency.

• Thorough informational support

Examine how each statement is backed up by credible information from trustworthy data sources.

Marketing Analysis Paper Examples

Marketing analysis essay takes it further. Similar papers consist mostly of critique and researched material. Students demonstrate extensive academic knowledge and analysis skills. Writing process starts with subject studying and reading competent data sources. A good author must design a clean structure. Create a diverse plan that’ll allow for in-depth coverage. Paper must be kept informative yet captivating. Readers should be entertained and eager to read more.

If you’re short on marketing paper ideas, read proposed paper samples. Articles were donated by students who got the highest scores for these pieces. They present a wide variety of possible topics and analytical approaches. Check out business essays and what made these works great in analysis quality and data presentation. Try indirectly copying smart tricks as well as effectively improving personal writing skills. Make your writing excellent!

Write My Marketing Essay for Me!

To all students out there, here’s a short essay writing marketing online guide. Skim through it, then follow each step to create unique, competent scholarly works.

• Conduct in-depth research. Study all available data regarding the article's subject before essay writing in marketing. Thorough subject exploration is important.
• Arrange arguments. Carefully select only credible, relevant, and important data. Separate it from unchecked or controversial for better academic value.
• Design an outline. Plan narration by creating an article’s structure. Specify which data is mentioned and where. Follow this outline while writing.
• Make drafts. Write two-three versions of your article. Each one will be closer to perfection. After you’re satisfied with the achieved results, do the next step.
• Edit mistakes out. Proofread an article to eliminate spelling errors, grammar faults, and word repetitions. Check for plagiarism to be sure your article is unique.

If you need more help – contact us directly. Our service will be happy to help you tackle this uneasy marketing essay writing assignment.

Great Marketing Essay Topics Ideas

Want more assistance with finding new marketing topics to write about? The chance of creating an interesting scholarly piece significantly improves if the topic is fascinating. Select such a topic in marketing that you’d be eager to share thoughts. With that said, here’s a list of great paper subjects:

• How can consumers protect themselves from viral advertisements?
• Direct sell or a hidden call-to-action? Describe pros/cons of each approach.
• Explore effective methods of selling a bottle of water to a drowning man.
• Online product promotion as a part of modern retail strategies.
• Explain how advertisements can be more effective on social media.
• Business model of TikTok – analyze it in detail.
• How can a company create its image and earn clients’ loyalty?

Hint: Marketing is closely related with communication. So, browse more than one essay on communication in our database. 

Topics Related to Marketing

Picking one of marketing related topics instead of purely market-targeted gives additional possibilities. Students get a wider variety of arguments and more abilities to showcase particular knowledge. Subject-related articles develop cognitive skills as well as teach the concept application. We’ve compiled some marketing paper topics that are not entirely about marketing:

• How can kids improve revenues of a lemonade stand?
• Now people are products big companies buy/sell.
• Where to find the best customer for your business? (Consult: essay about business management .)
• Explore first forms of advertisement in Ancient Rome.
• Small entrepreneur struggles of the 21st century.
• How symbols are used in advertising/selling?
• Who was Steve Jobs – market genius or a fraud?
• Instagram and TikTok as the best platforms for selling stuff.

FAQ About Marketing Essays

Numerous free essays on marketing and related subjects are available to any internet user. The website offers countless options for each student to select the right paper sample. Download them as pdf files or examine free samples online. Use these free papers to improve personal grades and perfect writing abilities.

Short papers on marketing focus on densely packing information. Such articles require immense writing skills and experience to complete. Brief papers often are the hardest ones since all the data must be squeezed into a tiny amount. Multiple examples of short scholarly pieces can be downloaded free from this website.

Successful essays on marketing are started with topic statement sentences. Authors supply readers with essential information necessary for text understanding. The first paragraph only hooks attention without providing any concrete facts or arguments. Look at examples for guidance and inspiration. Samples showcase various takes on the article's introduction – choose yours!

All proposed essays about marketing were already submitted by their authors. The papers you see were donated by students. Copy-paste will result in poor originality percentage and grades. Teachers use plagiarism checkers on each submitted work. If you’re aiming at something better than “F”, you better write unique works.

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Marketing career: crafting triumph through creativity and strategy.

The modern world is an intricate web of connections and communications, and at its core lies the vibrant marketing career. In this essay, we embark on a journey through the exciting realm of marketing, exploring its multifaceted nature, the skills it demands, and the opportunities...

A Brief Analysis of Samsung's Marketing Aim and Strategies

Samsung is a world famous brand that has been made popular not because of the products, but also their innovation in technology. It’s the seventh most valuable brand in the world. Myself I believe this is due to the marketing mix of the company which...

• Marketing Strategy

Misleading Marketing Schemes in Australia and Their Impact

Marketing is the culprit of generating obesity. Marketing is detrimental to children’s health. Marketing is the culprit. Our country has been slammed with misleading marketing schemes and it is unacceptable. Marketers are using popular methods to wrongly entice young children to buy their products. An...

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Combination of Success: the Blend of Marketing and Customer Value

Marketing can be broadly defined as the communication channel linking a product or service to the targeted customers. Creation of value for customers is a critical task for marketers. From a customer's perspective, customer value is what they 'get' (benefits) relative to what they have...

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A Few Marketing Plans to Strengthen Malaysia Airlines’ Brand

Amongst a few marketing plans that Malaysia Airlines’ could apply is consumer orientated sales promotion. In applying consumer orientated promotion, Malaysia Airlines’ can offer price-off deals on their plane tickets. Consumers are usually price sensitive, hence with applying price-off deals, consumers’ purchase decisions would be...

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Successful Marketing Strategy Starts With Great Advertisement

Advertisements: are best options to reach your customers, clients and patronisers. They can be the strategic procedures that guarantees contact with customers or prospects. Advertisement with various systematic approaches will attract someone’s attention better than single advertisement. You need to be systematic when promoting yourself...

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The Pros and Cons of Digital Marketing Methods

Introduction Today Digital Marketing is a part of everyone’s life, from personal to professional use. People use it to get up-to-date information and the business evolved through this network (Chaffey, 2016). The Internet is the most cost-effective ways to promote businesses (Chaffey, 2016; Lu, 2016)....

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Non-profit and For-Profit Organizations

Non-profit and for-profit organizations share similarities and also have their differences. For-profit organisations stray far from non-profit organisations in their motives; for-profits are driven to boost revenue where non-profits hold more selfless motives and won’t suffer financial difficulties or loss. This difference flows into their...

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Best topics on Marketing

1. Marketing Career: Crafting Triumph through Creativity and Strategy

2. A Brief Analysis of Samsung’s Marketing Aim and Strategies

3. Misleading Marketing Schemes in Australia and Their Impact

4. Combination of Success: the Blend of Marketing and Customer Value

5. A Few Marketing Plans to Strengthen Malaysia Airlines’ Brand

6. Successful Marketing Strategy Starts With Great Advertisement

7. The Pros and Cons of Digital Marketing Methods

8. Non-profit and For-Profit Organizations

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How to Write a Great College Essay Introduction | Examples

Published on October 4, 2021 by Meredith Testa . Revised on August 14, 2023 by Kirsten Courault.

Admissions officers read thousands of essays each application season, and they may devote as little as five minutes to reviewing a student’s entire application. That means it’s critical to have a well-structured essay with a compelling introduction. As you write and revise your essay , look for opportunities to make your introduction more engaging.

There’s one golden rule for a great introduction: don’t give too much away . Your reader shouldn’t be able to guess the entire trajectory of the essay after reading the first sentence. A striking or unexpected opening captures the reader’s attention, raises questions, and makes them want to keep reading to the end .

Table of contents

Start with a surprise, start with a vivid, specific image, avoid clichés, other interesting articles, frequently asked questions about college application essays.

A great introduction often has an element of mystery. Consider the following opening statement.

This opener is unexpected, even bizarre—what could this student be getting at? How can you be bad at breathing?

The student goes on to describe her experience with asthma and how it has affected her life. It’s not a strange topic, but the introduction is certainly intriguing. This sentence keeps the admissions officer reading, giving the student more of an opportunity to keep their attention and make her point.

In a sea of essays with standard openings such as “One life-changing experience for me was …” or “I overcame an obstacle when …,” this introduction stands out. The student could have used either of those more generic introductions, but neither would have been as successful.

This type of introduction is a true “hook”—it’s highly attention-grabbing, and the reader has to keep reading to understand.

Prevent plagiarism. Run a free check.

If your topic doesn’t lend itself to such a surprising opener, you can also start with a vivid, specific description.

Many essays focus on a particular experience, and describing one moment from that experience can draw the reader in. You could focus on small details of what you could see and feel, or drop the reader right into the middle of the story with dialogue or action.

Some students choose to write more broadly about themselves and use some sort of object or metaphor as the focus. If that’s the type of essay you’d like to write, you can describe that object in vivid detail, encouraging the reader to imagine it.

Cliché essay introductions express ideas that are stereotypical or generally thought of as conventional wisdom. Ideas like “My family made me who I am today” or “I accomplished my goals through hard work and determination” may genuinely reflect your life experience, but they aren’t unique or particularly insightful.

Unoriginal essay introductions are easily forgotten and don’t demonstrate a high level of creative thinking. A college essay is intended to give insight into the personality and background of an applicant, so a standard, one-size-fits-all introduction may lead admissions officers to think they are dealing with a standard, unremarkable applicant.

Quotes can often fall into the category of cliché essay openers. There are some circumstances in which using a quote might make sense—for example, you could quote an important piece of advice or insight from someone important in your life. But for most essays, quotes aren’t necessary, and they may make your essay seem uninspired.

If you want to know more about academic writing , effective communication , or parts of speech , make sure to check out some of our other articles with explanations and examples.

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The introduction of your college essay is the first thing admissions officers will read and therefore your most important opportunity to stand out. An excellent introduction will keep admissions officers reading, allowing you to tell them what you want them to know.

The key to a strong college essay introduction is not to give too much away. Try to start with a surprising statement or image that raises questions and compels the reader to find out more.

Cliché openers in a college essay introduction are usually general and applicable to many students and situations. Most successful introductions are specific: they only work for the unique essay that follows.

In most cases, quoting other people isn’t a good way to start your college essay . Admissions officers want to hear your thoughts about yourself, and quotes often don’t achieve that. Unless a quote truly adds something important to your essay that it otherwise wouldn’t have, you probably shouldn’t include it.

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How To Write Marketing Essay

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How To Write Marketing Essay (Complete Guide)

• Introduction writing
• Body paragraphs writing
• Conclusion writing
• Outline example

Marketing essays or marketing papers are one of the most common types of essays a student will encounter in her life. This is because papers on marketing are not only considered school requirements but are mostly used in the professional field. Marketing essay writing is a very indispensable skill in the field of business, administration, and the like. More particularly, marketing essays are very detailed and well-researched because of the fact that their main purpose is to provide a comprehensive and step-by-step plan for their readers about how to take persuasive action toward customers and clients in purchasing their product. However, because of its sheer complexity and importance, most writers are daunted with the idea of writing one. Thus, in order to help you, below are some marketing essay writing guides and tips to get you started.

Marketing essay outline

In order to write a good marketing essay, it would be best to have a solid and well-founded structure. To be able to do this, one of the most common techniques is marketing essay outlining. As the term implies, this technique provides an outline for a marketing essay, so one can easily form their ideas, set their milestones, and achieve their goals without missing them. In other words, this outline provides the writer with a checklist of the things/ideas/opinions which he/she forgot and makes sure that they would be covered throughout the text.

Below is an example of a marketing essay outline about the topic “how to boost sales in the supermarket’s kid’s department section?”

Boosting sales in the Kid’s department section

• Background context
• Statement of the problem
• SWOT (Strengths, Weaknesses, Opportunities, and Threats) overview of the problem
• Thesis statement (quick overview of your solution)
• The significance of the proposed solution
• Supporting evidence and case studies from the same context
• Projected result/milestones
• Potential risks and crisis management strategies

How to start a marketing essay

By following the outline stated above, one can now easily write an essay draft to help answer what is perhaps the most difficult question any writer could ask, which is, “how to start a marketing essay?” As most of us are already aware, a marketing essay technically starts with an introduction. Outlines are simply a way to help you get started and focused throughout the course of your paper, while a marketing essay introduction actually sets the trajectory of your paper and guides the readers as to what they should expect by the end of the paper. Listed below are some tips as to how to write an effective marketing essay introduction.

Tips on writing a marketing essay introduction:

• Make sure the main point/goal of your marketing essay is stated
• Point out what interventions should be done by the end of the paper
• State the SWOTs and discuss how would you plan to utilize/tackle it in the succeeding parts of your paper

After working on your introduction, the next step is writing the body of your marketing essay. Technically, the main body paragraph is where you expound on what you’ve stated in your marketing essay introduction. In other words, this is where you provide argumentative support for the SWOTs and the interventions (planned solution). One important note that everyone should be aware of is all of these paragraphs in the body should support your main idea until you have reached your conclusion.

Listed below are some indispensable tips on how to write the body of a marketing essay:

• Always make sure each paragraph starts with an idea (which either supports the previous paragraph or the main topic in general) and succeeds with sentences that support the main idea.
• Keep the number of words per paragraph to about 300-400 words
• Use transition words to smoothly shift from one topic to another. Some examples of transition words are; and, nevertheless, furthermore, nonetheless, thus, therefore, etc.

After working on the main paragraph and building up your ideas, the next step is writing the conclusion for a marketing essay.  Mainly, a conclusion is where you again point out your ideas during your introduction and make a firmer claim about it (since you’ve already proven your point during the body).

Aside from this, here are other tips on how to conclude a marketing essay:

• Make sure you’ve pointed out every detail/argument stated in your main body
• Be firm about your point and discuss why it should be taken into consideration
• Visualize a projected result of your planned intervention, based on the data that you’ve found in your body
• Identify the risks which your intervention might bring

Sources for essay choice

In choosing the sources for your marketing essay, it would be best to remember that, just like any other kind of academic and professional essay, looking for credible, if not, academic sources. As a student, looking it would be best to look for these resources in your local or university library or even on the internet by searching for online journals.

Finalizing essay

Writing a marketing essay is not a simple task. The repercussions of the interventions which you’re trying to propose might become a big letdown for the company, especially if you did your research halfheartedly. Thus, in order to finalize your essay, remember that it is always of prime importance to proofread your work, and ensure quick but easy revisions could be done with it.

Essay on Marketing: Top 9 Essays on Marketing

Essay on‘Marketing’. Find paragraphs, long and short term papers on ‘Marketing’ especially written for school and college students.

Essay on Marketing

Term Paper Contents:

• Essay on the Challenges and Opportunities of Marketing

Essay # 1. Introduction to Marketing:

ADVERTISEMENTS:

Marketing is everywhere. Everything from presenting yourself for a job interview to selling your products includes marketing. Main objective of any company is to gain profits which can be achieved only through marketing of the products. Marketing enables the companies to create demand and earn profits. If these two aspects are not taken care of, then the company will not survive in the market.

“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders.” – (American Marketing Association)

“Marketing is a social process by which individuals and groups obtain what they need and want through creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” – (Philip Kotler)

Thus it can be safely said that a company reaches its customer through marketing and communicates to them about the products and services offered by the company.

ADVERTISEMENTS: (adsbygoogle = window.adsbygoogle || []).push({}); Essay # 2. Evolution of Marketing :

In earlier days, an organization was mainly concerned with production of goods. It used to believe on mass production and paid less or negligible attention on quality of the product and the customer’s demand.

After some time, the focus of organization shifted from production of the product to the sale of the product. The concept of marketing emerged gradually in 1970’s after the production and sales era. It took many years for organizations to realize that a customer is the key for making profits in the long run. The marketing concept is evolved through various stages.

These stages are explained below:

1. Production Era :

The production era began with the Industrial Revolution in the 17th century and continued till 1920s. Say’s law – Supply creates its own demand – was applicable in this era. The demand for products was more than the supply in the market; thus, it was a seller’s market. In the production era, the main aim of an organization was to manufacture products faster and at low prices. In this era, customers were concerned only about the availability of products and no importance was given to features and quality of products.

2. Sales Era :

The sales era came into existence in 1920s and continued till the mid of 1950s. This era was marked by the great depression of 1923. The depression proved that manufacturing products was not everything because the sale of the products was also important for organizations to earn profit.

Thus, the need for developing promotion and distribution strategies emerged to sell products. The organizations started advertising their products to increase their sales. Many organizations created specialized market research departments to collect and analyze the prevailing market data.

3. Marketing Era :

The sales era merely focused on selling the goods and ignored the consumers’ needs and demands. The year 1970 marked the advent of marketing era. In the marketing era, organizations realized the importance of customers and started designing the products as per customers’ needs.

Therefore, the marketing era led to the development of customer-centered activities over the production and selling activities. Organizations came up with different techniques, such as customer survey, to collect and analyze data for understanding the customer’s expectations, needs, and wants.

ADVERTISEMENTS: (adsbygoogle = window.adsbygoogle || []).push({}); Essay # 3. Approaches to the Study of Marketing:

The meaning of marketing is different to different people. In common parlance, marketing is the process of selling something at a market place. To a salesman it means selling whereas to an advertising manager it means advertising. To some it means the study of individual commodities and their movement in the market place, to some others marketing means the study of institutions and persons who move their products or study of the economic contributions.

Thus, there are different approaches to the study of marketing:

1. Commodity Approach:

The commodity approach focuses a specific commodity and includes the sources and conditions of supply, nature and extent of demand, the distribution channels used and the functions, such as buying, selling, financing, advertising storage etc. various agencies perform. Prof. Paul Mazur defined as “the delivery of a standard of living to society. Prof. Malcolm McNair expanded the definition to “the creation and delivery of a standard of living”.

2. Institutional Approach:

The institutional approach focuses on the study of various middlemen and facilitating agencies.

3. Functional Approach:

The functional approach considers different kinds of functions recognized for their repetitive occurrences and necessarily performed to consummate market transactions. Converse, Huegy and Mitchell define marketing as the “business of buying and selling and as including those business activities involved in the flow of goods and services between producers and consumers.” American Marketing Association, perhaps, gives more factual or descriptive definition. It defined marketing as the performance of business activities that direct the flow of goods and services from producer to consumer or user.

4. Managerial Approach:

The managerial approach concentrates on the decision making process involved in the performance of marketing functions at the level of a firm. Howard, Phelps and Westing and Lazo and Corbin are the pioneers of the managerial approach.

5. Societal Approach:

The societal approach consider the interactions between the various environmental factors (socio-logical, cultural, political, legal) and marketing decisions and their impact on the well- being of society. Kotler, Feldman and Gist, were the main proponents of the societal approach.

6. Systems Approach:

The systems’ approach is based on Von Bartalanffy’s general systems theory. He defined system as a “set of objects together with the relationships among them and their attributes”. This approach recognizes the inter-relations and inter-connections among the components of a marketing system in which products, services, money, and equipment and information flow from marketers to consumers that largely determine the survival and growth capacities of a firm.

7. Modern Concept:

The new managerial awareness and desire reflected in the consumer orientation for all all-out commitment to the market consideration and to connect all marketing operations to the consumer needs has given birth to a new operational concept. Felton views the marketing concept as “a corporate state of mind that insists on the integration and coordination of all marketing functions that, in turn, are welded with all other corporate functions, for the basic objective of producing maximum long-range corporate profits.

According to Kotler, the marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organizational goals. According to McNamara,” marketing concept is … a philosophy of business management, based upon a company- wide acceptance of the need for customer orientation, profit orientation, and recognition of the important role of marketing in communicating the needs of the market to all major corporate departments”.

Lazo and Cobin describe marketing concept as ” the recognition on the part of management that all business decisions of a firm must be made in the light of customer needs and wants; hence, that all marketing activities must be under one supervision and that all activities of a firm must be coordinated at the top, in the light of market requirements”. King has given one of the most comprehensive descriptions of the marketing concept. He defined it as, “a managerial philosophy concerned with the mobilization, utilization and control of total corporate effort for the purpose of helping consumers solve selected problems in ways compatible with planned enhancement of the profit position of the firm”.

These definitions suggest that marketing is only concerned with the movement of goods and services from the plant to the consumer. This is thus a production-oriented definition more appropriate for a sellers’ market and dangers in case of buyers’ market. In fact, marketing is related with the sophisticated strategy of attempting to offer what the consumer may want and at a profit.

ADVERTISEMENTS: (adsbygoogle = window.adsbygoogle || []).push({}); Essay  # 4. Objectives of Marketing:

According to Peter F. Drucker, “Marketing means such a perfect understanding of the customer that the product fits him totally and sells itself. Marketing would result in a customer who is ready to buy all that, what should be needed then is to make the product available.”

Organization’s marketing strategies are designed in tune with various marketing objectives.

The objectives of marketing aim at:

1. Creating demand for the products by identifying the needs and wants of customers. The consumers get familiar with the usage of products through different promotional programs, such as advertising and personal selling. This helps in creating demand for the products by the customers.

2. Increasing the market share of the organization. The marketing efforts, such as promotion, create the product awareness in the market. The product awareness helps in capturing the reasonable share in the market by organization.

3. Building the goodwill of the organization in the market. Every organization tries to earn reputation in the market by providing quality goods to the customers. It builds its goodwill by popularizing products supported by advertising, reasonable prices, and high quality.

4. Increasing profits and achieving long-term goals through customer satisfaction. All the marketing activities revolve around the customer. These activities fulfill the organization’s long-term goal of profitability, growth, and stability by satisfying the customer’s demands. All the departments, such as production, finance, human resource, and marketing, coordinate with each other to fulfill the customer’s expectations keeping the maximization of profit as the focus.

Essay # 5. Marketing Process:

Marketing Process —– The marketing process is one that invol­ves the following chain of business activities:

1. Identification and study of the desires, needs, and requirements of the^ consumers;

2. Testing the validity of the consumers’ reaction in respect of product features, price, distribution outlets, new product concepts, and new product introduction;

3. Matching the consumers’ needs with the firm’s offerings and capa­bilities;

4. Creating effective marketing communications and programmes with emphasis on lower price, mass distribution channels and mass advertising to reach numerous market segments so that the consumers know about the product’s availability; and

5. Establishment of resource allocation procedures among the various marketing components like sales promotion, advertisement, distribution, product design, etc. 

Outline of functions in the Marketing Process : In order to place the goods in the hands of the consumers, an integrated group of activities is involved in marketing. Marketing functions cover all those activi­ties which are required for the journey of goods from the producer to the consumer. Goods require some preparations, undergo many operations and pass several hands before they reach the final consumer.

In consideration of the above factors, Clark has divided the modem marketing process into three broad categories as under:

(i) Concentration

(ii) Dispersion

(iii) Equalisation.

These are explained below.

1. Concentration – In a marketing process, concentration is that business activity in which the goods flow from many manufacturers/producers toward a central point or market. If we think of international trade, we find that the customers of a particular corporation or firm world reputation are scattered in different countries and even located thousands of miles, away, and the products are transhipped to points accessible to than. Similar scene is found even in the case of national trade. With the development of trade and commerce, the efforts in the direction of concentration acti­vity have to place more stress on the functions like collection, storage, transportation and inventory of goods in the central markets, and processing of customer’s orders. In addition, the aspects of financing and risk-bearing are also to be taken into consideration.

In India, the concentration activity is undertaken by the Governments at the Central and State levels. Food example, The Food Corporation of India undertakes this activity in case of grains, rice, sugar, etc.

2. Dispersion – In a marketing process, dispersion is that busi­ness activity in which the goods flow from the central locations to the final consumers. The wholesalers and retailers play a great role in this activity. This activity involves many other supporting activities like classification, gradation, storage and transportation of goods. The func­tional aspects of finance and risk-bearing need important considerations.

In India, the agencies like The State Trading Corporation of India, The Minerals and Metals Trading Corporation of India, and The Food Corpora­tion of India undertake this dispersion or distribution activity in respect of certain specified goods. Sane large scale manufacturing companies have, of late, undertaken this activity as a part of their marketing activities.

3. Equalisation – In a marketing process, equalisation refers to the adjustment of supply to demand on the basis of tint, quality, and quantity. This process helps to maintain the state of equilibrium between the forces of demand and supply. The primary responsibility of a business unit towards the consumers and customers is to make available the right products of right qualities at the right tine, in right quantity, at the right place and at the right price. The equalisation activity can serve these objectives.

Essay # 6. Integrated Marketing Communication Process:

Marketers operate is a very dynamic environment characterised by changing customer needs and wants, severe competition, changing process technology, advancements in information technology, government regulations, etc. That is why, they are adopting Integrated Marketing Communication (IMC).

Integrated Marketing Communication (IMC) involves integration of company’s various communication channels to deliver a clear, consistent and compelling message about the company and its products and brands. Most of the companies communicate with target customers by using promotion tools like advertising, personal selling, sales promotion, public relations and direct marketing. Through each of these tools, some message is transmitted to the target customers. IMC calls for careful blending of these promotional tools to ensure effective communication.

Integrated Marketing Communication (IMC) requires developing a total marketing communication strategy that recognises that all of a firm’s marketing activities (not just promotion) communicate with its customers. Everything a marketer does sends a message to the target market.

The EMC approach is an improvement over the traditional approach of treating various promotional activities as totally separate. It helps to develop the most suitable and effective method to contact customers and other stakeholders.

Often different tools play different roles in attracting, informing and persuading target customers. These tools are carefully coordinated under IMC so that they provide the same clear and consistent information about the company and its products/brands.

IMC leads to a total marketing communication strategy aimed at building strong customer relationships by showing how the company and its products can help customers solve their problems. It ties together all of the company’s messages and images.

The company’s television and print advertisements have the same message, look, and feel as its e-mail and personal selling communications. And its public relations materials project the same image as its Website or social network presence.

Communication Process:

Definition of Communication:

The term ‘communication’ is derived from the Latin word ‘communis’ which means common. That means if a person communicates with another, he establishes a common group of understanding. According to Newman, Summer and Warren, “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons”.

Communication does not mean merely sending or receiving message. It involves understanding also. It is, in fact, a bridge of meaning and understanding between two or more people. Thus, communication is a two- way process.

The salient features of communication are as follows:

(i) Communication involves at least two persons—one who sends the message and the second who receives the message.

(ii) Communication is a two-way traffic. The process of communication is not completed until the message has been understood by the receiver. Understanding is an essential part of communication, but it does not imply agreement.

(iii) The basic purpose of communication is to create an understanding in the mind of the receiver of information.

(iv) Communication may take several forms, e.g., order, instruction, report, suggestion grievance, observation, etc. The message may be conveyed through words spoken or written, or gestures.

Elements of Communication:

Communication is a process involving exchange of facts, viewpoints and ideas between persons placed in different positions in the organisation to achieve mutual understanding as shown in Fig. 11.5. The communication process starts when the sender or communicator has a message communicate to some other person known as receiver. It will be completed when the receiver gets the information and sends feedback to the communicator.  

The essential elements of communication are described below:

(i) Sender or Communicator:

The person who conveys the message is known as communicator or sender. By initiating the message, the communicator attempts to achieve understanding and change in the behaviour of the receiver. In case of marketing it is the marketer (sender) who starts the communication process.

(ii) Message:

It is the subject-matter of any communication. It may involve any fact, opinion or information. It must exist in the mind of the communicator if communication process is to be initiated. In marketing, the marketer’s message relates to product, price and place.

(iii) Encoding:

The sender of information organises his idea into a series of symbols (words, signs, etc.) which, he feels, will communicate to the intended receiver or receivers. This is called encoding of message. Communication may take place through physical gestures also.

(iv) Media or Communication Channel:

The communicator has to choose the channel for sending the information. Communication channels are the media through which the message passes. It may be either formal or informal. In marketing, media may be salespersons, advertisement and publicity.

(v) Receiver:

The person who receives the message is called receiver. The communication process is incomplete without the existence of receiver of the message. It is the receiver who receives and tries to understand the message. The receiver in case of marketing is the prospective or present customer.

(vi) Decoding:

After the appropriate channel or channels are selected, the message enters the decoding stage of the communication process. Decoding is done by the receiver. Once the message is received and examined, the stimulus is sent to the brain for interpreting, in order to assign some type of meaning to it. It is this processing stage that constitutes decoding. The receiver begins to interpret the symbols sent by the sender, translating the message to his own set of experiences in order to make the symbols meaningful.

(vii) Response:

Response refers to the set of reactions that the receiver has after being exposed to the message. In case of advertising, a response may mean developing a favourable attitude towards the product as a result of an advertising campaign. However, in many cases, measuring such responses is not easy.

(viii) Feedback:

Communication is completed when the communicator receives feedback information from the receiver. The feedback may reveal that the receiver has understood the message. It may also contain information about the action taken by the receiver on the basis of message sent by the communicator. Thus, feedback is the backbone of effective communication.

(ix) Noise:

Noise is a very common thing we observe in our day-to-day interaction with others. At times it affects adversely the effectiveness of communication. For example, if a person is talking over the phone to another and there is a noise around him, he will feel great difficulty in listening to the person at the other end of the phone. Even the noise can affect the voice of the sender of the message.

Hurdles or Difficulties in Marketing Communication:

There are four factors which might create hurdles or problems in communication between the marketer and the target customer.

These hurdles include noise, selective attention, selective distortion and selective retention as discussed below:

Noise is a sort of interfering sound in the communication process anywhere along the way from the sender to the receiver and vice versa. It can be sound of running bus, two persons talking close at hand or someone shouting around. Noise of any kind has the potential of creating disruption or barrier to effective communication. The sources of noise can be both internal and external. Noise within the office can be controlled, but it is very difficult to control the external noise.

Noise is one of the biggest obstacles in marketing communication. For example, a driver’s need to provide safety to the traffic sidetracks the role of billboards, banners, etc. during disturbed weather conditions —wind, dust storm, rain, etc. Similarly, too much advertisement exposure during the day of purchase of tyre for a car, would disturb the planned purchasing.

These constitute noise in the communication process. The level of noise may not allow a customer to receive the message as intended. The effectiveness of communication depends upon the level of congruity and compatibility between different elements of the communication.

(ii) Selective Attention:

A person may be exposed to hundreds or thousands of ads or brand communications in a day. Because a person cannot possibly attend to all of these, most stimuli will be screened out. This process is called selective attention. Because of this, the marketers have to work hard to attract consumer’s notice. Generally, people are more likely to notice stimuli that relate to a current need.

Thus, a person who is motivated to buy a car is most likely to notice car ads. The process of selective attention explains why advertisers make extra efforts to grab the audience’s attention through fear, music, or bold headlines.

(iii) Selective Distortion:

Selective distortion is the tendency to interpret information in a way that fit one’s perception. Consumers often distort information to be consistent with prior brand and product beliefs. Thus, the target audience will hear what fits into their belief systems.

As a result, receivers often add things to the message that are not there and do not notice other things that are there. The advertiser’s task is to strive for simplicity, clarity, interest and repetition to get the main points across.

(iv) Selective Retention:

People retain in their long-term memory only a small fraction of the messages that reach them. If the receiver’s initial attitude towards the brand is positive and he rehearses support arguments (that is, tells himself things such as the product is in fashion or that it is reasonably priced or that it delivers good value, etc.), the message is likely to be accepted and have high recall.

If the initial attitude towards the brand is negative and the person rehearses counter arguments (that is, tells himself that the product is highly overpriced or that the competing products offer more value to customers or that the brand is not doing well in the market, etc.) the message is likely to be rejected but to stay in long-term memory.

Thus, the advertiser’s task is two-fold here. He not only has to create an initial favourable attitude towards the brands but also through his ads communicate to the audience strong points about the brands so that the customers can rehearse the same and the brand is positively placed in the long-term memory of the customers.

Essay # 7. Role of Marketing in Economic Development :

In today’s era of globalization role of marketing is increasing to fulfill different needs and requirements of people. Due to increase in scale of production and expansions of markets, producers need support of marketing tools to distribute their goods and services to the real customer.

High competition in market and product diversification has increased the marketing activities like advertising, storage, sales promotion, salesmanship etc. Now high profits can be attained by high sales volume and good quality of products and services. Marketing has acquired an important place for the economic development of the whole country. It has also become a necessity for attaining the objective of social welfare and high quality of life.

The importance of marketing can be explained as under:

(a) Importance of Marketing to a Firm:

Marketing is considered to be the prime activity among all the business activities. Success of any business depends on success of marketing. Peter F. Drucker has rightly said that, “Marketing is the business.” Objective and goals of any organization can be achieved through efficient and effective marketing polices. The success of an enterprise depends to a large extent upon the success of its marketing activities.

The importance of marketing to the firm can be explained as under:

1. Marketing in Business Planning and Decision Making:

Marketing research is helpful in searching opportunities and potential in market. It is necessary for an organization to decide what can be sold before deciding that what can be produced. Unless and until these key decisions are taken, it is not practical to take the decisions regarding production, quality of product, type of product and quantity of production etc.

Marketing is very helpful in taking all such decisions therefore its plays an important role in business planning. Marketing provides valuable information regarding production policies, pricing policies, advertisement and sales promotion policies of competitors, so that a suitable policy may be formulated by the top management.

2. Increase in the Profits:

The main objective of every firm is to increase the profitability by successful operations of its activities. Maximization of profits can be possible only through the successful operations of its activities. Marketing department need the help of other departments as well for discharging its duties successfully, marketing department coordinate with other departments like finance, production, to fulfill the needs of customers and regular supply according to market demand.

3. Flow of Marketing Communication:

Integrated marketing communication makes it possible to flow marketing information to intermediaries, publics and customers. Marketing acts as a medium of communication between the society and the firm. Various information regarding trends, needs, attitudes, fashions, taste preferences etc., are collected by marketing department.

(b) Importance of Marketing to the Society:

1. To Uplift Standard of Living:

Ultimate objective of marketing is to produce goods and services for the society according to their needs and tastes at reasonable prices. Marketing discovers the needs and wants of the society, produces the goods and services according to their needs, creates demand for these goods and services encourages consumers to consume them and thus improves the standard of living of the society. By advertising utility and importance of products and services are communicated to the people.

2. To Decreases the Total Marketing Cost:

Next important responsibility of marketing is to control the cost of marketing. Distribution cost and production cost can be decreased by creation of high demand in market. Decrease in cost of production will have two impacts, firstly the high profitability of organization and secondly to increase in the market share of the firm.

3. Increase in the Employment Opportunities:

Marketing provides direct and indirect employment in society. Employment opportunities are directly related with the development of marketing. Successful operation of marketing activities requires the services of different enterprises and organizations such logistics, warehousing, transportation, retailing finance, etc.

4. In controlling Business Fluctuations:

Business fluctuations like recession and depression causes unemployment, and deflation. Marketing helps in protecting society against all these problems. Marketing helps in innovation and discovery of new markets for the goods, modifications and alterations in the quality of the product and development of alternative uses of the product. It reduces the cost of production and protects the business enterprise against the problem of recession.

5. Increase Per Capita Income:

Marketing operations create, maintain and increase the demand for goods and service. Marketing activities flow money from one part of economic system to other. By generation of new employment opportunities it helps to increases income of people.

(c) Importance of Marketing in Economic Development:

Marketing plays an important role in the development of a country. Most of developed countries like USA, Japan, and Germany are having strong marketing system, they are moving towards global marketing. Industrial growth and development need support of marketing, large scale of production requires new markets. In these countries, the production exceeds the demand it need marketing system to be much more effective so that the produced goods and services can be sold.

Marketing has a vital role to play in the development of an underdeveloped and developing economy. In developing economies the industrialization and urbanization is increasing at a faster rate and so the importance of marketing is also increasing as it is required for selling the produced goods and services. A rapid development of underdeveloped economy is possible only if the modern techniques of marketing are used in these countries marketing activities are increasing at a fast rate in developing countries.

Essay # 8. Importance of Marketing :

Role of Marketing in a Firm :

Efficient marketing management is a pre-requisite for the successful operation of any business enterprise. A business organisation is differentiated from other organisations by the fact that it produces and sells products.

The importance of marketing in modern business is discussed below:

Marketing is the beating heart of the business organisation. The chief executive of a business cannot plan, the production manager cannot produce, the purchase manager cannot purchase, and the financial controller cannot budget until the basic marketing decisions have been taken. Many departments in a business enterprise are essential for its growth, but marketing is still the sole revenue producing activity. Marketing function is rightly considered the most important function of management.

Marketing gives top priority to the needs of customers. Quality of goods, storage, display, advertisement, packaging, etc. are all directed towards the satisfaction of customer.

Marketing helps in the creation of place, time and possession utilities. Place utility is created by transporting the goods from the place of production to consumption centres. Time utility is created by storing the goods in warehouses until they are demanded by customers. Possession or ownership utility is created through sale of goods. The significance of marketing lies in the creation of these utilities to satisfy the needs of the customers and thereby earn profit. It a firm is able to satisfy its customers, it will have better chances of survival and growth even in the fast changing environment.

Marketing generates revenue for the business firm. Marketing is an important activity these days, particularly in the competitive economies. Marketing generates revenue for the business enterprises. No firm can survive in the long-run unless it is able to market its products. In fact, marketing has become the nerve-centre of all human activities.

Role of Marketing in the Economy :

Marketing plays a significant role in the growth and development of an economy. It acts as a catalyst in the economic development of a country by ensuring better utilisation of the scarce resources of the nation. Since a business firm generates revenues and earns profits by its marketing efforts, it will engage in better utilisation of resources of the nation to earn higher profits.

Marketing determines the needs of the customers and sets out the pattern of production of goods and services necessary to satisfy their needs. Marketing also helps to explore the export markets.

Marketing helps in improving the standards of living of people. It does so by offering a wide variety of goods and services with freedom of choice. Marketing treats the customer as the king around whom all business activities revolve. Besides product development, pricing, promotion, and physical distribution of products are carried out to satisfy the customer.

Marketing generates employment for people. A large number of people are employed by modern business houses to carry out the functions of marketing. Marketing also gives an impetus to further employment facilities. In order to ensure that the finished product reaches the customer, it passes through wholesalers and retailers and in order to perform numerous jobs, many people are employed.

On the whole, marketing leads to economic development of a nation. It increases the national income by bringing about rise in consumption, production and investment. It mobilises unknown and untapped resources and also facilitates full utilisation of production capacity and other assets. It helps in the integration of industry, agriculture and other sectors of the economy. It also contributes to the development of entrepreneurial and managerial talent in the country.

Essay # 9. Challenges and Opportunities of Marketing:

A large number of changes have taken place in the recent years which have influenced the field of marketing as discussed below:

1. Globalisation :

The term ‘globalisation’ means the process of integration of the world economy into one huge market through the removal of all trade barriers or restrictions among countries. In India, restrictions on imports and exports and inflow and outflow of capital and technology have been lifted by the Central Government so that Indian business may become globally competitive.

The broad features of globalisation are as follows:

(i) Free flow of goods and services across national frontiers through removal or reduction of trade barriers.

(ii) Free flow of capital across nations.

(iii) Free flow of technology across nations.

(iv) Free movement of human resources across nations.

(v) Global mechanism for the settlement of economic disputes.

The aim of globalisation is to look upon the world as a ‘global village’ which would allow free flow of goods, capital, technology and labour between different countries. Because of globalisation, there has been a tremendous impact on marketing strategies of business firms, particularly engaged in international marketing. They have to design product, price, promotion, place or distribution strategies to meet the challenges of global marketing.

2. Information Technology (IT) :

Information technology has enabled real-time access and sharing of digital information through digital networks, information database, and computer graphics. It has brought about many changes in the business landscape.

Electronic technology has facilitated purchase and sale of goods and services electronically. E-Commerce can be used not only to market product, but also to build better customer relationships. Thus, marketers are facing new challenges as regards booking of e-orders, e-deliveries of intangible products, receiving e-payments and Customer Relation Management (CRM).

3. Increased Leisure Time :

As a result of shorter working week, vacations, and labour-saving devices available for domestic use, most wage-earners now enjoy more leisure time. So there has grown a market for articles used for recreational purposes to enjoy the leisure time. In the developing countries also, cinema shows, holiday trips, sports and games have come into importance.

4. Changing Role of Women :

Throughout the world more and more women are taking up jobs and have gained economic independence to a large extent. They accept even challenging jobs. They also exert greater influence on buying decisions of their families. It may happen that husband buys a commodity according to the decision of the wife. This has necessitated special study of the buying motives of the working women.

5. Demand for Services :

Over the years, consumers’ demand for services is on the rise as in case of tour and travel, educational, medical, repair and maintenance services, etc. Due to growing complexity, business firms also need expert services like accounting, taxation, advertising, customer care, etc.

6. Increased Competition :

Business has become more competitive these days and this has brought about many changes in the field of marketing, e.g., product differentiation, competitive pricing, competitive advertising, customer support services, etc.

7. Social Emphasis :

Marketing is now concerned with the long-term health and happiness of consumers and well-being of society. Marketers in are getting involved in improving the quality of life of consumers and preventing or minimising the evil effects of environmental pollution on the society by practising green marketing.

Emerging Concepts in Marketing :

1. Social Marketing:

It refers to the design, implementation, and control of programs seeking to increase the acceptability of a social idea, cause, or practice among a target group. For instance, a recent publicity campaign for prohibition of smoking in Delhi explained the place where one can and can’t smoke in Delhi.

2. Relationship Marketing:

It is the process of creating, maintaining, and enhancing strong value-laden relationships with customers and other stakeholders. For example, British Airways offers special lounges with showers at many airports for frequent flyers. Thus, providing special benefits to valuable the customers to strengthen bonds will go a long way in building relationships.

To achieve relationship marketing, a marketer has to keep in touch with the regular customers, identify most loyal customers to provide additional services to them, design special recognition and reward schemes, and use them for building long-term relationships.

3. Direct Marketing:

It means marketing through various advertising media that interact directly with consumers, generally calling for the consumer to make a direct response. Direct marketing includes Catalogue Selling, Mail Order, Tele computing, Electronic Marketing, Selling, and TV Shopping.

4. Service Marketing:

It is applying the concepts, tools, and techniques, of marketing to services. Service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Services may be financial, insurance, transportation, banking, savings, retailing, educational or utilities.

5. Non-Business Marketing:

Marketing is applied not only to business firms but also to non-business organisations. Voluntary institutions are adopting principles and practices of marketing to promote their ideologies, schemes and programs among the target groups.

Related Articles:

• Essay on Marketing: Top 5 Essays | Marketing Management
• Essay on Sales Promotion: Top 4 Essays | Functions | Marketing Management
• Marketing Features: 4 Major Features of Marketing – Explained!
• Difference between Marketing and Selling

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Healthcare Marketing: John Hopkins Hospital Essay

Introduction, marketing mix (4ps), why is understanding marketing mix important, relationship between organization’s marketing and its partnerships, explain how and why those partnerships are valuable to the organization, target market, explain why understanding target market is vital to a successful marketing plan.

In 1960’s, a marketer by the name E J McCarthy came up with a marketing mix strategy to be used in business when marketing and making marketing strategies. The name of the strategy is called 4Ps; these are initials for product/service, price, promotion and place.

Alongside this marketing mix, a company should choose an appropriate target market for a successful business (Möller, 2006). John Hopkins is a medical facility in Baltimore which has adopted the above marketing strategies as it meets its target customers. This paper analyzes marketing mix (4Ps) and target market of the hospital.

Product/service

The hospital aims at offering high quality services to its customers. This is facilitated by maintaining high quality medical personnel’s/physicians and undertaking an intensive research on different areas in medicine. Other than resident doctors and medical practitioners, the hospital maintains contacts with experts in certain areas who may be working freelance to offer such services.

This is done to both inpatient and outpatient customers. The level of technology is changing daily in all sectors of an economy; the hospital realizes this and embarked on massive technological improvement.

This ensures that they can deliver quality and timely services to their patients. Other than the medical part of it, all employees whether they belong to an outsourced partner or they are directly employed in the organisation are required to treat customers with courtesy and guide them to the best of their knowledge.

The hospital is used by John Hopkins School of medicine for research and development. In a system which seems to be a return to the society, the hospital charges a reduced cost especially when a patient is treated by/with a student. This does not mean that the quality of the hospital is compromised by student but they are just involved to help them have experience.

When it comes to professional services, the hospital when using its internal facilities and personnel’s it charges a reduce rate. When it calls for experts from other areas, the patient is expected to cater for the physicians expenses and pay a small fee for the use of hospital facilities.

Despite this the hospital has negotiated prices with external experts so the prices for the hospital can be termed as competitive. This move has assisted in making the hospital competitive.

The hospital is situated in Baltimore, which is the largest city in Maryland and a central city for Maryland. The reason why this hospital is situated here is because there is John Hopkins School of medicine and the population that it is able to reach to at this point. The position is strategic and can be easily accessed by a great population of Maryland.

Baltimore is also a central point with offices and other recreation facilities making the hospital strategically placed. The place of the hospital makes its competitive since it is accessible 24 hours in 7days. This is mad possible by good security and transport networks. There are times that the hospital undertake free medical camps in different parts of the country in their effort to market and improve the health of the population.

The hospital doubles as a research institute for John Hopkins School of medicine; this makes the experts to interact with the outside world around the hospital and in other places in the world. After developing something, the first people that it aims at assisting are the locals.

They are educated on the development and this forms part of its promotions. On the other hand the hospital calls for medical camps to check the general health of people living in the locality. These moves have made patients be loyal to the hospital.

When developing an efficient marketing strategy, there is need to understand and put into consideration all the 4Ps of marketing. This will help in offering good service to target customers and ensuring that an organisation understands the needs of its customers.

There is no point of producing goods and service which are not consumed by target customers and thus ensuring that quality products are produced, then distributed to appropriate places at an affordable price is important (McNamara, 2009).

When developing a marketing strategy, it is important for a business to understand the effects that this strategies will have on the outside world. The needed effect is persuasion to potential customers and maintaining the already existing ones. Partnership includes having a good relationship with the outside world; these are people who affect the business for example creditor’s banks and the society.

When there is good partnership, the hospital will be self marketed by the people as they refer other to the facility. To have a good relationship involves offering quality and affordable services to the people and meeting ones obligations as people expect them done (Möller, 2006).

Partnerships are valuable to a business since they lead to a good relationship between an organisation and the people the organisation is serving. When there is good relationship, there is customer loyalty which is a valuable asset to a business. Customer loyalty results to an organisation self marketing itself as people are able to refer others to products and services of the said organisations.

The hospital is located in Baltimore which is the largest city of Maryland; the metropolitan area has a population of 1.5 million people. The locality is known for a wide range of cultural and recreational facilities (The Johns Hopkins Hospital official website, 2010).

The hospital has a wide target market which is not limited to the locality that it is operating in; maternity, dental, in patient, out patients, among others. It offers these services to the old, young, children, female and male patients.

Through its website someone can book for a certain service from whichever the country he may be originating from. There are also special programs for women and children. On time bases, there are some medical seminars conducted by the hospital targeting a certain group for example the youth to train them on different medical issues like HIV-Aids. These are part of its social corporate responsibly

A target market assists a company to understand the kind of products/services that people it aims to serve require. When the services on demand are known, then the hospital is able to structure its processes to offer exactly that.

On the other hand, to have an ethically conducted business, there is need t understand social, political, cultural and economic factors affecting a certain population. Different people have different expectations and thus an understanding of a target market helps in coming up with an efficient marketing plan and strategy.

For an effective marketing policy and strategy, businesses need to understand 4Ps of marketing and ensure that it can meet the need of its target customers. When this is done, then a company gains competitive advantage this understanding of target customer lead to good partnership between an organization and the outside world.

The Johns Hopkins Hospital official website . (2010). Web.

McNamara, P. (2009). 5 ‘marketing opportunities’ for hospitals. Network World, 26 (20), 34. Retrieved from MasterFILE Premier database.

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IvyPanda. (2023, December 27). Healthcare Marketing: John Hopkins Hospital. https://ivypanda.com/essays/healthcare-marketing-john-hopkins-hospital/

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Bibliography

IvyPanda . "Healthcare Marketing: John Hopkins Hospital." December 27, 2023. https://ivypanda.com/essays/healthcare-marketing-john-hopkins-hospital/.

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The UK citizens are amongst the largest consumers of chocolate in the world. Each citizen consumes approximately 10 kg of chocolate every year. Firms such as Nestle and Cadbury dominate the UK chocolate market. This makes the competition within the region so stiff. Both Nestle and Cadbury are struggling to keep their share of the market. Cadbury makes approximately a third of the chocolate that the British consume. Dairy milk brand gives the company a profit of up to $250 annually. Nestle on the other hand is exploiting the strength of its main brands and offering it in new varieties. The varieties include chunky, cubed and orange flavor. Consumers have been loyal to such brands for half of the twentieth century. Cadbury continue to introduce new brands such as Dairy milk and Kit Kat. Therefore introducing a new brand in the market is a great undertaking.

In the UK chocolate market, older people eat more chocolate than children do. The recent research done on chocolate and confectionary consumption by Mintel ascertained that people with 55 years and above eat chocolate worth 750 pounds annually (Waters, 1999). This shows that they consume more than twenty percent of the total chocolate and confectionary sold in Britain. People above the age of 55 have become the key target in the chocolate market. The research firm projected that the UK chocolate market will be worth 4.5 billion pounds by 2013. Since people over 55 years of age are the largest consumers, the firm should position itself to serve this segment.

Marketing mix consists of the four elements, which are price, product, place and promotion. An offer consisting of detailed marketing mix can be made to the potential consumers by varying these mix elements (Strauss & Frost 2008). The four P's in the marketing mix are the parameters that can be controlled with reference to the internal and external limitations of the marketing environment. The purpose of such decisions based on the four P's on the consumers in the target market is to create a positive response. The proposed trial launch in North West England scheduled for February 2011 would consist of a brand name. The brand would be called Twixty.

The various brand that we would develop include would be chocolate candy bar, marinate white chocolate and ice top chocolate. Chocolate candy bar would have be soft candy covered with milk chocolate. Marinate will be milk chocolate with soft nut filling and finally the ice top would be milk chocolate with jelly. The description of the brands will be, weight 350 grams and high quality. The packaging design will be creative in order to boost the sales. It will consist of a variety of colors to illustrate the new images of our brand.  Our pricing objectives strategy will be based on evaluation of how firms in the market set their prices. The assumption that will be made is that the firms were forced to set a single price on one unit of the product. There will be different prices for different customer types. It is recommended that the firm's price should be positioned below premium price of competitors.

Retailing and distribution channels for chocolate are many and ranges from small retailers to larger market outlets. As an introduction, internet use to distribute the product is recommended. For marketing communications, strategies that will be used will reach venues such as community leisure centers, supermarkets and gymnasiums. 'Emarketing' will also be included in the launch.  Evaluation and control mechanisms will be used to analyze the effectiveness of the sales. A scale, which enables accurate measurement, will be developed. For illustration, online distribution through click through rates (Qualman, 2010). Other measurements can be obtained from response rates or online users to our websites. An employee with technical skills regarding 'EMarketing' is recommended to manage each line.

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