Can You Convince Me? Developing Persuasive Writing
- Resources & Preparation
- Instructional Plan
- Related Resources
Persuasive writing is an important skill that can seem intimidating to elementary students. This lesson encourages students to use skills and knowledge they may not realize they already have. A classroom game introduces students to the basic concepts of lobbying for something that is important to them (or that they want) and making persuasive arguments. Students then choose their own persuasive piece to analyze and learn some of the definitions associated with persuasive writing. Once students become aware of the techniques used in oral arguments, they then apply them to independent persuasive writing activities and analyze the work of others to see if it contains effective persuasive techniques.
From theory to practice.
- Students can discover for themselves how much they already know about constructing persuasive arguments by participating in an exercise that is not intimidating.
- Progressing from spoken to written arguments will help students become better readers of persuasive texts.
Common Core Standards
This resource has been aligned to the Common Core State Standards for states in which they have been adopted. If a state does not appear in the drop-down, CCSS alignments are forthcoming.
This lesson has been aligned to standards in the following states. If a state does not appear in the drop-down, standard alignments are not currently available for that state.
NCTE/IRA National Standards for the English Language Arts
- 4. Students adjust their use of spoken, written, and visual language (e.g., conventions, style, vocabulary) to communicate effectively with a variety of audiences and for different purposes.
- 5. Students employ a wide range of strategies as they write and use different writing process elements appropriately to communicate with different audiences for a variety of purposes.
Materials and Technology
- Computers with Internet access
- LCD projector (optional)
- Chart paper or chalkboard
- Sticky notes
- Persuasive Strategy Presentation
- Persuasion Is All Around You
- Persuasive Strategy Definitions
- Check the Strategies
- Check the Strategy
- Observations and Notes
- Persuasive Writing Assessment
- Work in cooperative groups to brainstorm ideas and organize them into a cohesive argument to be presented to the class
- Gain knowledge of the different strategies that are used in effective persuasive writing
- Use a graphic organizer to help them begin organizing their ideas into written form
- Apply what they have learned to write a persuasive piece that expresses their stance and reasoning in a clear, logical sequence
- Develop oral presentation skills by presenting their persuasive writing pieces to the class
- Analyze the work of others to see if it contains effective persuasive techniques
Session 1: The Game of Persuasion
Home/School Connection: Distribute Persuasion Is All Around You . Students are to find an example of a persuasive piece from the newspaper, television, radio, magazine, or billboards around town and be ready to report back to class during Session 2. Provide a selection of magazines or newspapers with advertisements for students who may not have materials at home. For English-language learners (ELLs), it may be helpful to show examples of advertisements and articles in newspapers and magazines.
Session 2: Analysis of an Argument
Home/School Connection: Ask students to revisit their persuasive piece from Persuasion Is All Around You . This time they will use Check the Strategies to look for the persuasive strategies that the creator of the piece incorporated. Check for understanding with your ELLs and any special needs students. It may be helpful for them to talk through their persuasive piece with you or a peer before taking it home for homework. Arrange a time for any student who may not have the opportunity to complete assignments outside of school to work with you, a volunteer, or another adult at school on the assignment.
Session 3: Persuasive Writing
Session 4: presenting the persuasive writing.
- Endangered Species: Persuasive Writing offers a way to integrate science with persuasive writing. Have students pretend that they are reporters and have to convince people to think the way they do. Have them pick issues related to endangered species, use the Persuasion Map as a prewriting exercise, and write essays trying to convince others of their points of view. In addition, the lesson “Persuasive Essay: Environmental Issues” can be adapted for your students as part of this exercise.
- Have students write persuasive arguments for a special class event, such as an educational field trip or an in-class educational movie. Reward the class by arranging for the class event suggested in one of the essays.
Student Assessment / Reflections
- Compare your Observations and Notes from Session 4 and Session 1 to see if students understand the persuasive strategies, use any new persuasive strategies, seem to be overusing a strategy, or need more practice refining the use of a strategy. Offer them guidance and practice as needed.
- Collect both homework assignments and the Check the Strategy sheets and assess how well students understand the different elements of persuasive writing and how they are applied.
- Collect students’ Persuasion Maps and use them and your discussions during conferences to see how well students understand how to use the persuasive strategies and are able to plan their essays. You want to look also at how well they are able to make changes from the map to their finished essays.
- Use the Persuasive Writing Assessment to evaluate the essays students wrote during Session 3.
- Calendar Activities
- Strategy Guides
- Lesson Plans
- Student Interactives
The Persuasion Map is an interactive graphic organizer that enables students to map out their arguments for a persuasive essay or debate.
This interactive tool allows students to create Venn diagrams that contain two or three overlapping circles, enabling them to organize their information logically.
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Explore Resources by Grade
- Kindergarten K
5 Top Persuasive Writing Lesson Plans for Students and Teachers
The purpose of any persuasive writing text is to persuade the reader of a particular point of view or to take a specific course of action. Persuasive texts come in many different forms, including, but not limited to, essays, editorials, letters, advertisements, and reviews. While persuasive texts come in many shapes and sizes, they all share standard features.
Persuasive texts employ a wide variety of different rhetorical strategies and techniques to achieve their ends. For example, they’ll use emotive language and rhetorical questions. Images are sometimes used to entice or appeal to the reader or viewer.
Advertising is one key form of persuasive writing . It makes vigorous use of all the tools in the persuasive writing toolbox as it strives to sell goods or services to the reader.
In this article, you’ll learn how to take your students from reluctant salespersons to master marketers in a lightning-fast five days.
Students will first learn how the various persuasive strategies work before incorporating them into their advertisements. We have comprehensive guides to persuasive writing and advertisements you should explore also.
So, let’s get started!
Persuasive Writing Lesson Plan 1: Identify the Key Features of Adverts
Before your students will be able to produce their own well-written advertisements, they’ll need to be well-versed in all the tricks up the skilful salesperson’s sleeves.
One of the most productive ways for students to do this is through reverse engineering.
Organize your students into small groups or pairs and distribute print advertisements gleaned from various sources such as magazines, newspapers, and posters. You could also show projections of some sample advertisements projected onto the whiteboard to facilitate this exercise.
Now, ask the students to examine the advertisements and answer the following question:
What techniques do the advertisers use to get our attention?
Challenge the students to go beyond the pretty obvious features of advertisements, e.g. branding, slogans, and testimonials, to also look at more subtle techniques such as the use and interplay of images and various other effects created by language choices and figurative devices.
When the students have finished their discussions, give them feedback as a whole class and use their responses to compile a master list of the various features they have identified.
Some features suggested by the class might include:
- Emotive language
- Appealing adjectives
- Powerful verbs
- Strong adverbs
- Contact details
- Rhetorical questions
Once you have compiled a master list of persuasive strategies and techniques used in advertising, these can handily be turned into checklists that the students can use when producing their own advertisements later.
Persuasive Writing Lesson Plan 2: Analyze an Advert
Now, the students have a solid understanding of the different features of advertisements and a checklist to work from; it’s time for them to analyze an advert in more detail.
Not only will this prove a valuable exercise to help prepare your students for producing their own advertisements later in the week, but it will also serve as an excellent task to improve your students’ media literacy skills. It may even help to innoculate them from media manipulation in the future.
To get started on their advertisement analysis, they’ll need to source a suitable advertisement to look at in detail.
Older and higher-ability students may be fit to make their own choices regarding which advertisement to analyze. If this is the case, perhaps they can choose an advert for a product they like or a product or service in a category that interests them greatly.
Allowing your students some say in the ads they analyze will help fuel their interest and enthusiasm when creating their own advertisements later.
However, it might be best to choose a sample advertisement for younger students and those of lower ability – or at least offer a pre-vetted, limited choice. They will most likely have enough to contend with already!
When students have a suitable advertisement to hand, please encourage them to use their checklist from yesterday’s lesson to explore how the ad works. The students should then write a paragraph identifying the various techniques used in the advertisement and their effect.
Challenge the students to write another paragraph or two, considering what makes the advertisement work – or not, as the case may be. Ask them to consider where the advertisement could be improved. Could the slogan be catchier? How about the logo? Does it convey the brand’s identity appropriately? Are the images used in the advertisement optimal?
When the students have finished their paragraphs, they can display their advert and their analysis and share their thoughts with the class.
Persuasive Writing Lesson Plan 3: Plan an Advertisement
At this stage, your students should have a good understanding of many of the main features of advertisements and had plenty of opportunities to see examples of these in action. Now it’s time for them to begin to plan for writing their own advertisements. Here are some areas for your students to think about when starting the planning process.
The Purpose and Audience
Like any other writing type, students will need to identify both the purpose and the audience for their advertisements bef ore putting pen to paper.
The purpose of any advertisement is to sell goods or services. Precisely what goods or services are being sold is the first question that needs to be answered.
Students might like to focus on the goods or services advertised in the adverts they’ve been exploring over the previous two days. Or, if they prefer, they might like to choose something new entirely.
Once they’ve chosen what they’re selling, students will need to identify who they will sell it to. Scattershot advertisements that attempt to sell to everyone often end up selling to no one.
One effective way to help focus an advert is to define a ‘buyer persona’ first. This is a profile of the hypothetical buyer who the ad will target.
Students can consider the following characteristics to help them develop their buyer’s persona:
- Education level
- Marital status
- Who they trust
- What they read/watch
The Brand Name
The next stage is for the student to decide on a name for their company. This should usually be something relatively short and memorable, and appealing to the target audience.
Generally, the student will need to come up with at least four or five ideas first. They can then choose the best.
It can be a helpful practice for the student to look at the brand names for companies selling similar goods and services. A little internet research will be beneficial here.
Now it’s time for students to jot down ideas for their brand’s slogan. Slogans are short and punchy phrases that help make brands more memorable for customers.
Slogans often employ literary devices such as alliteration, puns, or rhyme. They don’t always have to be the most meaningful things in the world; it’s more important that they’re memorable. Think Nike’s Just to Do It or McDonald’s I’m Lovin’ It – not the most meaning-rich phrases in the world but instantly recognizable!
The Body Copy
This part of the advertisement will contain the bulk of the writing. It’s where the students will get to use the various techniques and strategies they’ve explored in the previous activities.
Despite containing most of the ad’s text, advertising copy is usually concise and to the point. Student’s should strive to get the main points across in the fewest words possible. Nothing turns readers off faster than impenetrable walls of text.
To help organize the text, students may use bullet points and subheadings. They should be sure to include any specific information or specifications that they want the reader to know about the product or service.
The language chosen should also be appropriate for speaking to the audience that they have defined earlier.
The Call to Action
The Call to Action – commonly referred to as the CTA , usually comes at the end of an advertisement.
The CTA typically comprises a few sentences that invite the reader to take a particular course of action. Normally, to buy the advertised goods or service.
However, not all CTAs focus on getting the reader to make an immediate purchase. Some, for example, aim to get the reader to provide their contact details so they can be sold to later.
Students need to first define what their Call to Action will invite readers to do. They will then need to choose a strong imperative that will call on the reader to take that specific action. Commonly used verbs that urge readers to take action include subscribe, join, buy, etc.
The CTA must be clear and specific; the reader should be in no doubt about what the advertisement is asking them to do.
Often, the CTA will create a sense of urgency by limiting special offers by time.
As part of the planning process, students should use some of their time in today’s session to think about and make some notes on options they might like to include in the final drafts of their Call to Action.
Persuasive Writing Lesson Plan 4: Create the Advertisement
Day 4, already! This is the day students will try to bring all the elements together. They’ll work to complete their advertisements by the end of today’s session.
You may like to have the students collaborating to produce their ads or working individually. Either way, reinforce the importance of attention to detail in their work.
The main focus for persuasive texts of any kind, advertisements included, shouldn’t be length but, instead, it should be on how effectively it persuades the reader to take the desired action.
Students should incorporate their planning from yesterday and refer to their checklists as they create. As precise language is so essential to effective marketing, encourage students to use thesauruses to help them find just the right word for their copy.
When students have had a chance to draft their advertisements, they can then get into small groups and compare their work. This is an opportunity for students to provide each other with constructive criticism.
They can use their checklists as a basis to provide this criticism. Students can then revise their advertisements in light of the advice they’ve received in their groups.
Persuasive Writing Lesson Plan 5: Further Practice in the Art of Persuasion
In the process of comparing their work with each other, with reference to the criteria they’ve worked on earlier in the week, students will no doubt identify areas they are strong in and other areas where they are weaker.
Day 5’s activities should offer students an opportunity to practice those areas identified as needing further work to bring them up to par.
For example, students can practice their persuasion skills by moving their focus from printed ads to other types of marketing endeavours that utilise the arts of persuasion.
Where students struggled to employ literary devices in their advertising copy, they may benefit from creating a radio jingle or radio ad for their product or service. As this type of ad can contain no visual imagery to support, writing a radio jingle or ad will force the student to pay particular attention to verbal imagery, rhyme, alliteration, etc.
If the testimonials used in the first advertisement were unconvincing, perhaps the student will benefit from isolating this strategy to focus exclusively on effective testimonial writing. They should spend some time researching testimonials and how to write them effectively.
For example, testimonials should usually be:
- Short and to the point
- Conversational in tone
- Authentic (use a name, photo, job title, etc.)
- Specific about the benefits
- Directed at overcoming objections.
Once students have a good handle on how these work, they should put their new-found knowledge into practice and get writing as soon as possible.
This research-then-practice model can help the student improve in whatever particular area of persuasion that needs work – as identified in yesterday’s activity.
Getting good at persuasive writing demands our students to develop their knowledge and abilities with a broad range of skills and strategies.
Advertising copy is a highly concentrated form of persuasive writing and, therefore, an excellent means for our students to gain lots of practice in a short space of time.
And, as the saying goes, a good start is half the work, so set your class of creative copywriters on the road to marketing mastery today!
ARTICLES RELATED TO PERSUASIVE WRITING LESSON PLANS
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Top 5 Persuasive Writing Techniques for Students
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How to Write an Advertisement: A Complete Guide for Students and Teachers
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Persuasive Writing - KS1 Text Types: Writing Planners and Model Texts
Resource Collection WAGOLL: text types writing packs
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Teach children how to write persuasively with this KS1 text types resource pack on persuasive writing. The resources are based on a model text persuading an adult in school to allow a pet dragon for class 2B, showing WAGOLL (what a good one looks like), with a planning sheet to support pupils to write their own persuasive letter.
This KS1 resource includes:
- Model text - A letter that persuades - A letter to a teacher, trying to persuade them why the writer should have a pet dragon.
- Persuasive writing sheet - A PDF containing success criteria that pupils can use to support their writing. It includes examples of present tense verbs and question sentences
- Persuasion idea cards - A series of cards that have potential pets, including some that are real possibilities and others that are not, to inspire writing.
- Persuasion writing plan - A worksheet to support pupils to plan and structure their writing.
- Writing paper - A PDF sheet that pupils could use to present their work.
What is persuasive writing?
A persuasive text will argue a case from a particular viewpoint to encourage the reader or listener to have the same viewpoint. Examples of persuasive texts include letters about an issue or topic, tourist brochures, posters, book blurbs or job applications.
National Curriculum English programme of study links:
year 1 Pupils will write sentences by saying out loud what they are writing about and composing sentences orally before writing
year 2 Pupils should consider what they are going to write about before beginning by planning or saying out loud what they are going to write about Pupils will learn how to use sentences with different forms: ... question ... Pupils will learn how to use the present and past tenses correctly and consistently including the progressive form.
This resource is part of the WAGOLL: text types writing packs collection. View more from this collection
- Model text - A letter that persuades
- Persuasive writing sheet
- Persuasion idea cards
- Persuasion writing plan
- Writing paper
- Teacher notes
Ks2 comprehension – classic literature…, ks1 and ks2 writing templates for…, year 1 home learning pack (1), year 6 spelling revision – ks2…, look inside.
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Rebecca: The Irish Teacher
Former expat, who returned to ireland with a passion for quality, purposeful lessons, ideas for persuasive writing.
For the last two weeks, we have engaged with the genre of persuasive writing. Personally, I find that since returning to school after distance learning, the children are not as enthusiastic about writing.
With that in mind, I wanted to motivate them to write, while covering persuasive writing at the same time. I decided to focus on persuasive adverts as it was a nice introduction to this genre and allowed for more creativity and fun in my opinion.
Links to The Book Depository are affiliate links.
Planning for Persuasive Writing
As always when I start a new genre, I took out my trusty copy of Talk for Writing to see if there were any key ideas that I could use to inform my planning.
View this post on Instagram A post shared by Rebecca The Irish Teacher ☘️ (@rebecca.the.irish.teacher)
Before I began planning, I then knew that I wanted children to reach these end goals after two weeks:
- Audience- to understand WHO their advertisement was for.
- Weasel words- to use persuasive adjectives and descriptions to persuade their reader.
- Author’s choice- to comment on the effect of shapes, colours and fonts used to persuade the reader and apply this when creating their own advertisement.
- Presentation- to think about how to make the key information stand out to their reader.
- Topic specific vocabulary- to ensure the children had the vocabulary needed to sell their product successfully.
Once decided on the end goals of this unit, I was able to plan my daily lessons accordingly.
With each genre, it is so important to have a variety of texts for children to pick apart and take ideas from. While I normally take from my library , with this genre, I wanted children to get a sense of real-life purpose with their writing this week.
We physically cut apart and dissected an Aldi leaflet and took SO much inspiration from it. What better than a real-life example of persuasive writing in action. But also- NO PREP!
They are free in all Aldi stores and FULL of useful lessons (Maths too).
Setting children up for success to write a persuasive advertisement
Below I’ll list some activities which we did in order to build the children up to write a successful persuasive advertisement.
Gauge their understanding of oral persuasion
I modelled how to persuade the children to do their Maths work. I showed them how to use flattery (but not too much) and inform them of how it would be a good choice FOR THEM. We had to have lots of discussions about how and why threats can’t be used too.
Then, I wrote 25 topics on lollipop sticks and asked children to practise persuading the others on their table, using a similar technique. This was a good way for me to assess where children needed help with persuasive writing in the coming weeks.
Highlight “weasel words” in the Aldi leaflet
In mixed ability pairs, allow children to use a highlighter or marker to underline the words that would catch the reader’s eye. For example: quick absorbing and enriched with anti-oxidants.
Allow them to make a list in their copies to refer back to. Not all weasel words will be relevant to their product, but they will be able to choose themselves when it comes to that.
Sort positive and negative adjectives
This was done as a starter for a lesson. Children worked in pairs to discuss and decided which adjective went into which category. This increased their awareness of the importance of choosing the correct adjective and the impact that it would have on their product’s sales.
Turn a “negative” paragraph into a “positive” paragraph
Display the “negative” paragraph on the board and highlight all of the adjectives that make this paragraph sound negative and unappealing. As a class, make a list of appropriate words that could replace them to make this paragraph much more appealing and persuasive.
End this lesson by discussing the importance of choosing effective adjectives and descriptions for a product.
Create a sample, “super” advert
This lesson was very effective and useful to build on prior to the children’s writing of their own advertisement.
Children were asked to create an advertisement for a toy dinosaur in pairs on sugar paper. They could cut out any “weasel words” or price tags from the Aldi leaflet that they felt stood out.
This really made for great discussion on which price tags or slogans caught their eye and why. It also led to a discussion on how many eye-catching phrases were too much, as it would overwhelm the reader.
Bullet points were collectively chosen too to portray the information, as shoppers don’t have time to read paragraphs of information. They want it quickly and clearly.
Create a list of “weasel words” that could be used for our product
As mentioned before, we were building up to create an advertisement for a dinosaur toy. We were covering dinosaurs in guided reading, so I figured it made sense to link the two. Make the product relevant to the children. They then flicked through the Aldi leaflet again, with a different hat on this time. They picked out “weasel words” that could be used to sell a dinosaur toy and jotted them down for reference later in the week.
Words such as:
- Toddler friendly
- Made from recyclable material
- Batteries included
These were words that children discussed in pairs and decided whether or not it was relevant to their toy. It was amazing to see them take ownership of their work and not rely on a list that I could have (but didn’t) provided for them.
These activities took place over the course of two weeks. By this point, I felt that my class were ready to create their own advertisement.
I gave them an A4 page each, their “super sample” that they made earlier in the week and displayed this criteria on the board. Nothing fancy at all, but it was super effective.
- Product Name
- Description (Bullet Points)
- 1 or 2 persuasive phrases.
If you look closely to the images below, you will notice that the children chose to use dinosaur footprints instead of bullet points, to catch the readers eye.
They really thought carefully about their designs, sizes, shapes and fonts.
They chose their words carefully and effectively and I couldn’t be more proud of them on the end results.
Resources for Persuasive Writing – in the past with 3rd Class/Year 4 pupils, I made use of this resource and it worked wonders.
However, I felt like delving into this topic a little differently this year. Feel free to screenshot and use anything I’ve mentioned above and tag me on Instagram if you’d like too. I love seeing people using my ideas.
For a simple poetry lesson idea, click here .
For ways to promote a love of reading in the class, click here.
I hope this was helpful.
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What is persuasive writing.
Persuasive language is a type of language that is used to persuade the reader to accept the writer’s point of view. They might be trying to persuade the reader to buy something, believe something, or to think in the same way as the writer. Persuasive writing comes in different forms and includes speeches, adverts and brochures.
Constructing a persuasive argument is an essential skill of non-fiction writing. Develop children’s persuasive writing skills with our collection of persuasive writing activities, designed to help children use the right persuasive writing techniques to persuade their readers in a range of possible contexts, including adverts, persuasive letters and persuasive speeches.
These worksheets, PowerPoints, templates and activities will help learners to develop an understanding of how to structure logical arguments and counterarguments, and how to use the key features of a persuasive piece, including emotive language, rhetorical questions and alliteration to grab the reader’s attention and put forward their point of view. They’ll also learn to identify persuasive texts and be able to name examples of persuasive writing.
HOME > Literacy > Writing and Letter Formation > Persuasive Writing
Persuasive Writing Display Banners (SB7958)
Printable banners for your classroom Persuasive Writing display.
Persuasive Writing Templates (SB7686)
Simple templates for planning and writing persuasive texts.
Persuasive Writing Checklist Posters (SB7959)
A set of posters with reminders for children’s persuasive writing.
Persuasive Writing Word Cards (SB8278)
A set of printable cards with useful words when writing persuasively.
Persuasive Writing Word Mat (SB10598)
A desktop mat featuring useful words when writing persuasively.
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Persuasive Writing: Full Scheme & Resources
Age range: 11-14
Resource type: Worksheet/Activity
27 August 2017
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