advertisement effect essay ielts

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Advertisements are becoming more and more common in everyday life Sample Essay

Updated On Dec 13, 2023

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This article contains Advertisements are becoming more and more common in everyday life sample essays.

Given below is a real IELTS Writing Part 2 Essay question. We have provided sample essays as well as an essay outline so that you can practice writing your own!

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Read the sample essay for Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?

IELTS Writing Task 2 Sample Essay

Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.

It is unquestionable that there are several benefits of advertising. By dint o f the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings , this sector is likely to generate a diversity of employment opportunities . In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers , followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be kept informed about newly-launched products . Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.

However, advertising could cause several disadvantages for customers. No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles   selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the selling price of the advertised items covers the high cost of advertisements . As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations , there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.

In conclusion, based on the aforementioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.

Band 9 Sample Essay

Today, as is rightly said by many, is a world of marketing and endorsements. In the competitive world that we have today, advertisements and commercials are a must. This essay shall advocate the development and constructive impact of advertising.

Early-stage or mid-age startups, organizations and companies, the more we see, the more we observe the encompassing pervasion of businesses these days. One niche has typically umpteen business models. With the rising era of entrepreneurs, solopreneurs and digital nomads, the vigour and strife amongst businesses have only been exacerbated. Therefore, advertisements are of greatest essence keeping in view the current times, thereby, resulting in the increasing usage of various adver

tising channels, be it, pamphlets, hoardings, flyers, newspaper commercials, or the entire digital marketing rigmarole. The more the marketing, the more is the awareness.

Many people might not even be acknowledged to the new product line a company launches or a new product that paves its way in the market. In such a scenario, making them aware is the only perspective initially thought of. Moreover, making a new customer be a stalwart, remarketing branding and endorsing are what businesses primarily and obviously look for. During today’s time when options are many, in the pursuit of customers, a recognition of a brand evanescing is not uncalled for, reminding them of one’s existence, in such a case, is majorly solicited.

Some may argue that advertising tactics today have been misguiding, well, that’s not the case amongst those who are prudential and wakeful of the multiple sources available.

Conclusively, it could be stated that advertisement has been progressive development, and not only should it be treated as an option to ponder upon, but also considered as one of the key constituents of a business model and the relevant campaign.

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IELTS Writing Task 2 – Topic: ADVERTISEMENT AND CUSTOMER

ielts writing topics 2019

1. Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is negative. Discuss both views and give your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words.

Sample Answer

Many people wonder about advertisement. Some people think that it has negative  impact in our life. However, others said it has been playing as positive effect in this  world. This is not an easy essay to be answered, but I will look at this issue.

Why advertisement has been playing a negative effect in our life? Of course for several  reasons: firstly, it motivates the psychological point in every body especially women.  They will run to buy this advertised product especially if it’s from cosmetic roof, just to  show their beauty to men, which will leads to more offender and raped cases. Secondly,  you can sit comfortably with your family and suddenly the telephone is ringing, nothing  important, rather than one of the companies try to convince you to buy one of their  products. It is a real intrusive example of advertisement. Lastly, sometimes you do not  have the financial ability to buy something, but with these new methods of  advertisement, you will run to buy it, which will affect your budget.

On the other hand, there are some good things. Such as, it compares the prices of the  most of companies which benefit the consumer. Beside, it really opens our vision to see  more products which we do not know it unless TV and Radio show these things. In  addition to, it cut down our daily routine to see new faces and know more language with  daily update for their method of advertisement.

In conclusion, as we can see there are many aspects to this essay. I feel that there is no  benefit at all from advertisement, it plays on minds of people buy more thing that they  do not need it at all.

 (285 words)

2.  When people need to complain about a product or poor service, some prefer to complain in writing and others prefer to complain in person. Which way do you prefer? Use specific reasons and examples to support your answer.

It is rather difficult for me to answer the question how I prefer to complain: in writing or in  person because sometimes I just do not have a choice. For example, if I order a product  using the Internet from another state or even country, I will more likely have the  opportunity to speak to a representative of a company in person. So, in some cases I  choose to speak in person and in others I prefer to complain in writing. However, I  believe that every option has its advantages.

From the one side, complaining in writing brings many benefits. First of all, one does not  have to spend his precious time driving, waiting for his turn and talking with a  representative. He can just send mail or e-mail and get all explanation he needs.  Second of all, I think it is the best way to avoid an unpleasant conversation. Personally,  I do not like to complain about anything especially, in person. Finally, sometimes it is  impossible to have a face-to-face conversation because a company which provided a  poor product or service is too far away.

From the other side, complaining in person has some benefits too. First, this type of  complaining provides an immediate feedback. So, if I have some complains about  company’s products I will receive all information and explanation right away. However,  sending a company a letter and getting a feedback can take more then a month.  Second, face-to-face conversation is often more effective. People talk to each other,  see each other facial gestures and body movements, which can tell a lot about a  person. In addition to these practical benefits, in the case if one can not receive  creditable explanation from one representative he always can require to talk to another  person. For instance, my husband recently had some extra withdraws from his account  by his bank and he was not aware of it. So, he went to the bank and explained to the  bank’s representative the situation and they together found the solution and that money  was given back to my husband’s account. I think, in this case face-to-face conversation  is the best way to complain and get feedback fast.

In conclusion, I think that if I have to complain about a product or poor service I will do it  in person. However, if face-to-face conversation is impossible I think I have nothing left  but to send a letter or write an e-mail there.

 (409 words)

3.  Do you agree or disagree with the following statement? Advertising can tell you a lot about a country. Use specific reasons and examples to support your answer.

Every country has its own culture and traditions. There is no doubt that an advertising  campaign conducted in Russia will not have the same affect here in the United States.  Let us take for example advertisement of food and restaurants.

A huge amount of fast food stands suggest their services for breakfast, lunch, dinner  and supper here in Houston. The competition is very strong. Every week you get in your  mail-box an envelope with different types of discounts in exchange for visiting them or  ordering pizza. Watching TV you are also from time to time invited to visit a restaurant in  order to taste some delicious food. It is not because it is easy to make money cooking  but because the demand for such service is high. First of all, people like to go out sometimes to have dinner with friends. Second of all, it is often impossible to drive  home for lunch. It can be time consuming.

As for Russia, it is a great tradition to have dinner at home with the family and go to the  restaurant for big holidays. Additionally fast food is not popular in Russia. So you will  see advertisements of yogurts, coffee, dairy products and juice instead of restaurants  and fast food stands.

In conclusion I would like to add that in order to succeed in advertising campaign  especially on the international market company must know traditions, language and  history of the country.

 (239 words)

4.  Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Use specific reasons and examples to support your answer.

I think that everyone can divide all advertising products and services into useless ones  and useful ones. It is like looking through an information desk when you pay attention to  those messages that interest you. Take me for example.

I do not like jewelry. It does not mean I do not have it at all, I have a couple of  inexpensive rings as gifts from my parents. I just think, people pay too much attention to  this stuff. I believe it is the result of mass advertising. Every day when I am watching  TV, listening to the radio or reading the paper I notice many ads about getting an  expensive ring, chain, necklace or ear-rings. From my point of view these kinds of  advertising contaminate people’s minds. In this case you are encouraged to buy things  you do not really need. They make you believe you need such products in order to  succeed or be happy.

From the other side, I think that advertisements of the new detergents with up-to-date  formulas to help you maintain your cloth in perfect conditions, the new cars with some  extra futures that make your traveling more comfortable and sports goods that make  your life healthier may help you to improve your life.

Recently my husband and I saw an ad on the Internet about a very interesting and  inexpensive vocation to Japan for a week. Is not it awesome? We like traveling. So now  we are planning to find out more about it and, may be, make reservations. I believe that  without advertisements we would be unaware about plenty of opportunities that may  make your life happier, easier and less stressful.

My point is that every person has his own scale of values. So if he is vegetarian he will  consider an ad about meat products useless for him.

 (305 words)

5.  Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

The purpose of advertising is to tell the consumer about any new product or service or  any new promotion on the existing product and service. We need it so we can make  good decisions when we go shopping. Advertising tells us when new and improved  products become available and lets us know which ones have the best price.

Through advertising we learn about new products. For example, many grocery stores  now sell prepackaged lunches. These are very convenient for busy parents. They can  give these lunches to their children to take to school. Busy parents don’t have time to  look at every item on the store shelf, so without advertising they might not know about  such a convenient new product.

Even products we are familiar with may be improved, and advertising lets us know  about this. Most people use cell phones, but new types of cell phone service become  available all the time. There are different plans that give you more hours to talk on the  phone, you can send text messages and photos, and next week probably some even  newer type of service will be available. By watching advertisements on TV it is easy to  find out about new improvements to all kinds of products.

Advertisements keep us informed about prices. Prices change all the time, but everyone  can look at the ads in the newspaper and see what the latest prices are. Advertisements  also inform us about sales. In fact, some people buy the newspaper only in order to  check the prices and plan their weekly shopping.

Advertisements improve our lives by keeping us informed about the latest products  developments and the best prices. Advertisements serve a useful purpose.

 (281 words)

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Task 2 Essay: Effects of Advertising

Question: We are surrounded by all kinds of advertising, which significantly influence our lives. Do the positive effects of advertising outweigh its negative effects?

Band 8+ Sample Answer:

(Intro) It has been proven that advertising is playing an increasingly crucial role in our daily lives, which has also resulted in a detrimental impact on consumers. While commercials and other forms of marketing may accelerate the delivery of product information and create economic benefits, these are overshadowed by ethical problems and annoyance caused to audiences.

(Body 1) On the one hand, the prevalence of advertisements may increase the propagation of information of a brand or product range and create job opportunities. Firstly, advertising helps promote the distribution of product information to customers via social media and more traditional forms such as TV or newspapers. In fact, people in the 21st century are overwhelmed by a variety of products on supermarket shelves and find it hard to make the right choices. With the help of adverts, people are provided with the essential information, so they can make comparisons between products where necessary and make wiser decisions. In addition, the boom in advertisements also helps fuel this industry. That is, more lucrative jobs in this field are created, making it a dynamic economic pillar of the society.

(Body 2) However, the demerits are more significant when it comes to deceitful sales tactics and customer satisfaction. Primarily, many companies are using advertisements as a tool to boost sales by any means. For example, By exaggerating the real quality of their products with exaggerated descriptions or misleading images, manufacturers are trying to lure customers into purchasing increasingly more products without taking their real needs into consideration. As a result, some products are left unused, bringing about a “throw-away” society as resources are wasted. Fast fashion exemplifies this perfectly. It is also noteworthy that commercials are incredibly irritating in many cases. For instance, advertisements are routinely added to films, both online and on television, effectively ruining the viewer experience.

(Conclusion) In conclusion, despite some positive economic outcomes and better-informed consumers, advertisements may raise moral concerns and frustrate audiences. Authorities should have legally-binding minimum standards for agencies to offer an appropriate amount of advertising on radio, TV or social media as well as monitoring misleading content. (345 words)

Words: Student essay, corrected & upgraded by Nick Kemp, former IELTS examiner.

Image: Robinams / Pixabay.

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Today People are surrounded by Advertising Essay IELTS

Today people are surrounded by advertising. This affects what people think is important and has a negative impact on people’s lives. To what extent do you agree or disagree?

Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words.

Real IELTS Exam Question, Reported On:

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Today People are surrounded by Advertising IELTS Essay

Model Answer 1

Advertisement is dominant in people’s daily lives nowadays, with the high frequency of people having to see the same products or services over and over again. Some people think that this phenomenon is negative because it distorts people’s perspective on life. I completely agree with this statement.

Admittedly, advertisements have certain benefits to modern lives. First of all, the purpose of a piece of advertising is to deliver essential information about a product to the public. This would assist a person in choosing a product, saving both time researching for the right product and potentially, money from overspending. Secondly, the advertising industry is getting more creative than ever, incorporating many current social issues in ads. Some people even consider advertisement nowadays as a form of entertainment, especially with commercials in forms of short movies or music videos. ielts xpress

However, I believe that the ubiquity of advertisement is distorting people’s perception of what is important in life. Seeing too many advertisements is thought by many experts to be the cause of excessive consumerism. People are encouraged by these ads to buy and own more stuff than needed. One consequence of this indulgence in buying new things is that people are buying more. They are also throwing out more stuff than ever, causing a burden on the environment. Another consequence of this phenomenon is that it makes younger generations become more superficial and only care about owning whatever’s considered popular. IELTSXpress

In conclusion, although advertisement can introduce many benefits to its audience, I still think that the oversaturation of advertising can bring negative impacts on individuals and society as a whole.

Advertising Negative Impact IELTS Essay

Model Answer 2

With the advent of the Internet, advertisements, originally displayed only on TV, billboards, posters and so on, are becoming increasingly ubiquitous and commonplace for the general public. In my view, this kind of impact could be both crucial and, on a certain level, detrimental.

On the one hand, this phenomenon could denote that although we have already had a diverse range of advertisement, people are still capable of inventing innovative approaches catering for all kinds of requirements of advertising. It is a symbol that demonstrates the creativity rooted in human beings. Apart from that, it also represents that the speed of spreading information is conspicuously escalating. More purposeful is, therefore, the fact that, besides booming of the advertising, it constitutes a major reason why people could be so prosperous in this digital age.

On the other hand, there are various unpleasant consequences as well. Firstly, with the omnipresent advertisement, it could potentially cause people to do impulsive shopping. Secondly, the advertisement, if regulated in a mismanaged method, could make people constantly feel uncomfortable or annoyed. In this sense, instead of being an instrumental tool to promote amenities, advertisements could be considered a hindrance when people are frequently blocked by them. Furthermore, it would cost one precious time to have to sift the helpful ad from a host of others.

In conclusion, as far as I am concerned, advertising is a beneficial phenomenon for all with a number of insignificant drawbacks. I believe that in the future we can improve the way advertising is done at present, and embrace the positive influence of advertising even further in the long run.

Advertising IELTS  Essay

Model Answer 3

In recent years, the media and their offshoots have played a vital role in the life of every person. Because of this, criticism is widespread, arguing that the role of advertisements, broadcast on television or distributed on any social media, seems demoralizing and of little benefit. While I agree with this belief in the harmful effects of advertising, I have some reservations about banning it altogether.

To commence with, we’ve been used to watching advertisements for more than three decades. Interestingly, the role of the media has become extremely aggressive, so that in most cases they annoy people when they watch any interesting content on TV or using any electronic device. For instance, there are several brands of shampoos and hair dyes approved by various cinematic fraternities. It is unfortunate that, as social icons, celebrities endorse such products without appreciating the harmful nature of the additives present. Moreover, when people start using these products, it leads to skin irritation and rashes instead of giving the promised results. IELTS Xpress

Having said that, do advertisements really work for the benefit of people? If it does, it will not need any kind of support in the media. For example, there is no such poster designed to buy food from any established food outlet like Starbucks or Domino’s. Therefore, people should not fall into the trap of buying advertised products without weighing their health or skin compatibility with these chemicals. However, if a product is endorsed by the government or any civil society, we can buy those products after careful consideration. ieltsxpress.com

To conclude, we can say that advertising is done only in order to make a profit, deceiving the layman with incredible benefits. Before deciding whether to buy a product or not, it is our responsibility to examine the advertisements. Therefore, I agree that advertising always misleads consumers, and people should not fall into their traps.

Ideas for Advertising

Why people fall for misinformation.

How Marketers Manipulate us

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IELTS Charlie

Your Guide to IELTS Band 7

IELTS Model Essay: Advertising

Here is another IELTS model essay, this time from an IELTS essay question from Cambridge IELTS Book 15:

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

(Cambridge IELTS Academic Book 15 Test 3)

My Model Essay

We have become increasingly surrounded by advertisements, with those seen on traditional TV channels and billboards now supplemented by paid advertising on social media, websites and within apps. But how effective is advertising at getting us to make purchases?

There are certainly strong arguments for the effectiveness of advertising. Firstly, adverts related to special offers can be quite successful, especially if they are time-limited. For example, Black Friday offers for tech products often lead to people making expensive purchases they probably otherwise would not make, in part because they need to complete the purchase before a deadline. Secondly, targeted advertising on social media often gets good results as it is based on people’s browsing habits and interests. Many companies spend a lot of money on Facebook sponsored posts because of this.

However, without targeting or special offers, a lot of advertising may be much less effective since people will see it as irrelevant or unimportant, meaning they will simply ignore it. Certainly on social media feeds, there are now so many adverts that many users just scroll past them unless they are very carefully crafted so as to immediately grab their attention. The situation is even worse on traditional TV channels, where frequent commercial breaks tend to be used as an excuse to check your phone or make a cup of tea.

Overall, I feel that when people are given a strong incentive to buy, and when it is carefully crafted and targeted, advertising can be effective. But otherwise its effect on our buying decisions is limited because its sheer volume turns it into mere background noise.

(267 words)

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IELTS Essay, topic: Advertising

• IELTS Essays - Band 7

Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is a negative one. Discuss both views and include your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience. You should write at least 250 words.

On the other hand, there are some good sides to advertising. For instance, it compares the prices of many companies which the consumer. Besides, it really see more products which we unless the TV or Radio advertised them. , it breaks our daily routine and allows us to see new faces and learn the language better with the help of the daily updates they deliver through .

In conclusion, as we can see there are many aspects to this . I feel that we gain no benefits at all from advertisement, it plays buy more things that they do not need it at all.

Your arguments are good and the paragraphs are set out well, however, you must be careful about making assertive statements, e.g. ‘ it motivates the psychological point in everyone’. How do you know that all advertisements do motivate every single person, for instance? Overall, this is a good essay, well done.

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Media and Advertising Essay Titles

IELTS Essay Questions for the Topic of Media and Advertising. All essay questions below are reported by IELTS candidates and seem to have been repeated over the years. Regardless of the years the questions were reported, you could get any question below in your test. You should, therefore, prepare ideas for all questions given below. The topics below could appear in both GT and Academic IELTS Writing Task 2.

Media & Advertising Essay Questions for IELTS Writing Task 2

Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion. (Reported 2017, Academic Test)

Violence in the media promotes violence in society. To what extent do you agree? (repeated topic)

Most people think that the truth should be objective rather than subjective when it comes to the news. Do you think all news is true? What is the function of a newspaper? (2020, 2021, 2022)

More and more newspapers and news channels are using photographs to support their news articles and stories. Some people think that photographs are not a reliable source of news, while others consider photographs to be irrefutable. Discuss both sides and give your opinion. (2016, 2018, 2019, 2021)

The majority of news being reported is bad news such as wars, famines, accidents and crime. Why do you think that is? Do you think the news should be a balance of both good and bad news? (quite common topic)

In the last few decades, there have been more and more cases of famous people being hounded by the press. Some people think that famous people in the media should have no right to privacy. To what extent do you agree?  (repeated topic – this is frequently a current world issue)

With the development of online media, there is no future for the radio.

To what extent do you agree? (2016, 2017, 2018, 2020)

Some people believe that what children watch on television influences their behaviour. Others say that amount of time spent watching television influences their behaviour. Discuss both views and give own opinion  (Reported in 2017, 2020)

Some people think that cinemas will one day close due to the popularity of online streaming services for films and series. Do you agree or disagree? (2023)

Companies spend millions each year on advertising online, in magazines and on billboards. These adverts can encourage people to buy goods that they do not really need. What are the positive and negative affects of consumerism?

One of the prime times for advertising on TV is when children get back from school. Some people think that advertisements aimed at children should not be allowed. What is your opinion? (common question regarding advertising and the affect it has on children)

Some people prefer to watch foreign films rather than locally produced films. Why is this? Do you think the government should spend more money supporting the local film industry? (2015, 2017, 2020, 2022)

Some people think that foreign films have a negative impact on local culture. To what extent do you agree or disagree? (2020

Films that are based on historical events ought to be completely accurate. Do you agree? (2019, 2021, 2023)

Many people buy products that they do not really need and replace old products with new ones unnecessarily. Why do people buy things they do not really need? Do you think this is a good thing? (repeated topic)

Many people think that fast food companies should not be allowed to advertise, while others believe that all companies should have the right to advertise. What is your opinion?

Reported essay questions are from students who have taken their IELTS test. That means questions may have appeared more frequently than have been reported. These questions may vary slightly in wording and focus from the original question. Also note that these questions could also appear in IELTS speaking part 3 which is another good reason to prepare all questions thoroughly.

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IELTS Topics: Advertising [With Speaking and Writing Sample Answers]

Posted by David S. Wills | Sep 7, 2020 | IELTS Tips | 0

Advertising is a fact of life for almost all humans in the twenty-first century. As such, it is also a possible IELTS topic . In this exam, you might find questions about advertising in any part – speaking, writing, listening, or reading.

Today, I am going to explain a little about advertising and IELTS . I will talk about how it could arise in the exam and what you should do to give a great answer. I will also cover some aspects of IELTS vocabulary.

Advertising Vocabulary for IELTS Students

First of all, let’s look at some useful words and phrases that might help you in your next IELTS exam. These are all related to the topic of advertising.

Here is a PPT of vocabulary related to the IELTS topic of advertising. I made this a few years ago when I was teaching IELTS in China.

Advertisement vs Advert vs Ad

Because advertisements are so common in daily life, we tend to shorten the word to make it easier to say and spell. Instead of “advertisement,” we usually say “advert” or “ad.” The meaning is the same in each case, but they are shorter and easier to use.

However, remember that for IELTS writing you should use a more formal kind of English and this means using the longer form of words. Thus, you would be better avoiding “ad” and saying “advertisement” instead.

An Important Note on Pronunciation

The word “advertisement” is pronounced differently in British and American English. In British English, we place emphasis on the second syllable, but in America they say it with an emphasis on the first. You can read more about it at the Cambridge Dictionary website .

One final note on vocabulary: The word “ad” is short for “advertisement” but “add” means to put things together, such as numbers. Also, “ad” is a noun” while “add” is a verb. These words are pronounced the same but spelled differently. Do not confuse these in your IELTS writing test!

• Just add the milk to the flour and then mix them together. You can add the egg later.
• I say a funny ad on TV earlier today. A gorilla was playing the drums!

IELTS Speaking

In the IELTS speaking test, you might be asked about advertisements. This could occur in any of the three parts. For part one, it would be a pretty straightforward question about your experiences or opinions. For example:

Q: Have you ever bought something because you saw it advertised on TV or the internet? A: Yeah, sure. I think most people have. Off the top of my head, I can think of a miniature tripod that I saw online last year. I looked up some reviews and then bought it, but I wouldn’t have known about it if it weren’t for the ad.

In part two, you would be asked to describe an advertisement . There are various possible cue cards but this is one that you might encounter:

Describe an advertisement you like. You should say: – what type of advertisement it is – what product it advertises – when you first saw it and explain why you like it and think that this advertisement is effective.

You can watch this advert and then look at my sample band 9 answer below.

Sample Answer

Like most people, I have seen countless adverts in my life and many of them have stuck in my mind, but the one that I can think of now is for John West’s canned salmon. It was a TV commercial that I saw a long time ago and it was really funny so I always remembered it.

The premise of the commercial was highlighting the efforts that fishermen go to in order to bring back salmon for their customers. However, instead of showing this in a serious light the company opted to depict a fisherman comically fighting a bear! The fight is choreographed so that it is clearly fake, as though the bear understands Kungfu. In the end, the fisherman beats the bear and steals its salmon.

I really like this advert for the same reason I like many others: because they are so funny that they are memorable. I think this is a very effective method of advertising. Traditionally, companies show off the quality of the product but nowadays there is so much competition that it is better just to get your brand into people’s minds. Even if the commercial has nothing to do with the product, it could still boost sales.

Notes on my Sample Answer

This is a pretty straightforward answer and it took me 01:20 to read it, which would be fine for IELTS. There is no particularly difficult vocabulary here except the word “choreographed.” However, this word was only important for my answer and would not necessarily help you with yours.

I have switched back and forth between “commercial” and “advert(isement)” in order to vary my language but please note that they are not always interchangeable. Make sure that you only use “commercial” for TV adverts.

IELTS Essays about Advertisement

Of course, the topic of advertisements could also appear in IELTS writing. There are many possibilities for this but I think that the ethics of advertising would be the most likely to arise. This means that you would be asked about advertising to children or issues like false advertising. (These topics could also occur in IELTS speaking part 3.)

Here is an example question:

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

This is a pretty simple task. You have to talk about two perspectives:

You also need to give your opinion and make it clear throughout the essay.

Here is my sample answer to this question:

Sample Band 9 Answer

Since the early twentieth century, advertising has held tremendous sway over people’s lives. Some people think that it persuades us to buy things, but others claim that it has lost its effectiveness. This essay will look at both views but ultimately conclude that advertising is still as powerful as ever.

To begin with, people argue that advertising has lost its impact because it is so prevalent, and there is certainly some basis for thinking this. It is hard to deny that most people nowadays are aware of advertising and that many of them make efforts to avoid it. When using websites or apps, it is so common to see adverts littering the page that the average person can basically ignore them, which obviously diminishes their power to some extent.

However, it should be clear that the advertisers are aware of this and constantly innovate in order to attract attention. Although people are now aware of them, adverts still have a strong influence over what people buy because the people who create them are incredibly gifted at implanting subtle messages. Data harvesting by search engines and social media sites has also made advertising much more targeted, allowing companies to pitch products to specific demographics rather than attempting to show their product to the greatest number of people. This means that even people who avoid adverts are likely to be influenced after seeing one. Advertising is a science that is developing quickly and will continue to dictate our shopping habits for years to come.

In conclusion, people are generally more aware of advertising than they used to be and many try to avoid it, but that does not mean that it has lost its power. Adverts still exert influence over our lives because they are more intelligently designed than they used to be.

Advertising Essays – Sample #2

Here is another IELTS writing task 2 question about advertising. This one is really interesting so I wanted to include it here:

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

While our first example was very straightforward, I find that this one is much more challenging. It has some subtleties that people might overlook. We can come to a better understanding by paraphrasing it:

To what extent do you agree that people buy things because of advertising?

My personal opinion is that people buy things partially because of effective advertising. I do not believe that it is purely because of this, but I think I could write a good essay that leans towards agreement.

Remember: You can give a strong opinion, a weak opinion, or a balanced opinion . Just be consistent throughout your essay!

As globalization sweeps the world in the twenty-first century, people appear to have become more materialistic. Expensive consumer goods produced by companies like Apple and Nike are sold in all corners of the globe, and for many people they are must-have items. Some people believe that this is all down to advertising rather than actual necessity. This essay will argue in support of that position.

It should be abundantly clear that many of the popular consumer goods that dominate markets around the world are not items of objective importance, but rather ones of purely superficial appeal. People need things like food and clothing, as well as some items that enable them to work or travel, but certain products are just luxury items. Take, for example, the iPhone. There are countless other devices on the market that can fulfill the main functions of an iPhone without the jaw-dropping price tag. However, in almost every country, people want to own one of these status symbols. The reason is simply that it has been marketed well, and owning one makes a person look successful and wealthy.

If the real needs of society were reflected in sales, rather than the popularity of certain luxury items, our economies would look very different. Fashionable brands would not be as wealthy as ones making affordable, simple products. Yet it is those items that are carefully advertised on TV, on the internet, and at sports events, which captivate people and cause them to make unwise purchases or form irrational brand loyalties. Look at how Apple overtook Microsoft, or how Nike easily outsells any humble, local shoemaker.

In conclusion, it is clear that sales are dictated not by a product’s necessity, but rather by its appeal to consumers, and this appeal is created through slick advertising campaigns.

Advertising in IELTS Reading and Listening

It is pretty difficult to predict the sort of material you would encounter for these parts of the exam because the possibilities are nearly endless. However, you can prepare by going on news websites (like the BBC ) to read or listen to articles about adverts. This will help you learn new vocabulary, perfect your spelling or pronunciation, and get ideas to use in your own IELTS answers.

About The Author

David S. Wills

David S. Wills is the author of Scientologist! William S. Burroughs and the 'Weird Cult' and the founder/editor of Beatdom literary journal. He lives and works in rural Cambodia and loves to travel. He has worked as an IELTS tutor since 2010, has completed both TEFL and CELTA courses, and has a certificate from Cambridge for Teaching Writing. David has worked in many different countries, and for several years designed a writing course for the University of Worcester. In 2018, he wrote the popular IELTS handbook, Grammar for IELTS Writing and he has since written two other books about IELTS. His other IELTS website is called IELTS Teaching.

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IELTS Writing Task 2/ Essay Topics with sample answer.

Ielts writing task 2 sample 58 - advertising encourages us to buy things that we really do not need, ielts writing task 2/ ielts essay:, some people say that advertising encourages us to buy things that we really do not need. others say that advertisements tell us about new products that may improve our lives..

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IELTS Essay: Some people believe that advertisements targeting children have negative effect on them

by Manjusha Nambiar · Published September 27, 2011 · Updated October 21, 2012

The following essay question was asked on an IELTS test recently held. You can spend 40 minutes on this task. You have to write at least 250 words.

Some people believe that advertisements targeting children may have negative effects on them, and suggest banning such advertisements as a solution. To what extent do you agree or disagree?

Model Answer

Children constitute a sizable section of the population. Needless to say a large number of advertisements on TV and other forms of media are directly targeted at children. Is this a positive trend? Does it have any negative effects on kids? Some people believe that it is bad for kids. Well, let’s see if there is some truth in that argument.

Children are ‘soft targets’. Advertisements targeting kids usually are of products they have an inherent interest in. For example ads for cookies, chocolates, health drinks and toys almost always portray kids. Children are also highly impressionable. It is easy to convince them that a certain brand of cookies or chocolates is better than similar products from another brand. It is also easy to convince them that using a certain product is ‘cool’.

Brands all over the world are trying hard to expand their reach and as such they are keen on exploring all possible options. That is where kids come into the plot. In today’s nuclear families children play a huge role in decision making. They decide what they want to eat or wear. They might even decide what their parents should wear to work.  One could argue that this is some form of a children’s empowerment. Unfortunately that is not the case.

Children are too young to decide what is good or bad for them. Take for instance, the ads for instant noodles and potato chips: they are now being marketed as health foods. The target audience of these ads is mostly kids. Advertisements, too, portray kids gorging on them. These ads give the impression that consuming junk foods on a regular basis is perfectly OK when, in fact, it has serious impact on health. There are also ads that promote unhealthy rivalry between kids.

So what is the solution? Will banning these ads solve the problem? Of course, it will – to a certain extent.  It is true that besides being a marketing tool, ads are educative. Children can learn a lot of things from them. Therefore banning all ads targeting kids might be immature. However, it is essential that the government bans ads that can have a negative impact on the emotional or physical well-being of kids.

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Manjusha Nambiar

Hi, I'm Manjusha. This is my blog where I give IELTS preparation tips.

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IELTS Listening Sample 9. Section 4

This is the last section of IELTS Listening practice test #9 . Listen to the audio and answer the questions. After you finish, click 'check' and 'get result!' to see your score for the whole test.

SECTION 4. QUESTIONS 31-40

Complete the notes below.

Write NO MORE THAN TWO WORDS for each answer.

Each question correctly answered scores 1 mark. Correct spelling is needed in all answers.

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