essay about what is business

Essay About Business: Top 5 Examples and 7 Prompts

We see business in action in every aspect of our life. So if you need to write an essay about business, look into this article to find examples and prompts to help you get going.

The word “business” encompasses a broad range of activities and branches. However, in its most straightforward meaning, business refers to an institution or a group that works together and engages with others to achieve a goal that will benefit them. 

To give you an idea of how prevalent business is, think of all the times you buy from a store. Any time you get something from an enterprise, big or small, you’re already in business with them. However, businesses such as charities, churches, and volunteer services organizations also envelop transactions not for profit.

To aid you in writing an excellent essay about business, here are examples you should read, followed by prompts to give you ideas on what to write about.

1. Don’t Sell Yourself Short by Manya Whitaker

2. my personal experience in business by shannon murphy, 3. business ethics and work ethic essay by writer annie, 4. the importance of business study by shyam soni, 5. essay on environment, sustainability and business by  aastha singhal, 1. my business aspirations, 2. businesses i want to support, 3. business in the future, 4. business and ethics, 5. what makes a business more appealing, 6. how businesses affect my community, 7. my bad experience with a business.

“Like a good researcher, I did some investigation into what it meant to run a small business… While the initial work seemed intense, the service itself was no more work than I’d been doing for free. And as my father always says ‘don’t sell yourself short’…so I decided not to.”

Whitaker recounts her life experiences and how she came to think of starting an educational consulting business. Next, she goes through the hoops of when to best start her business, what fees are acceptable, and how to let people know her business exists. She then shares her many tips with professors who want to start their businesses and ends her essay by encouraging them to utilize their talents. 

“Businesses today require not just setting a plan but also about the investment and proper management of people, assets, live time opportunity, and risk to make the business expand and develop. I see myself contributing to the development of good business practices in years to come where I will be leading a great business organization effectively.”

Murphy discusses why she wanted to study business enterprise, saying that “business makes life interesting and worth living.” She also talks about her encounter with a businessman and how he motivated her through his stories. Finally, Murphy shows her determination to go through with her career plans in the business industry through her essay.

“Work ethics comprise more than the desire of the job or career but also how one claims his/her path of achievement… I believe work ethics demonstrate many aspects of a person and how a person is within. So, I ask a question to myself today, what are my work ethics and what do I define them?”

In this short essay, the author decides on what work ethic means to her. She includes traits that make her believe it’s a virtue and even offers an example. She also believes that work ethic is intrinsic and ends her essay by sharing the two fundamental traits of her work ethic: humility and treatment.

“Business has become indispensable in our lives. Nearly everything an individual does is directly or indirectly related to business.”

In his essay, Soni expounds on how business affects every aspect of our lives. For example, businesses encourage people to give their best to the world, benefitting everyone. He also lists some of these benefits, such as business helping in choosing a career, understanding business strategies, and recognizing our contribution to a nation’s success.

“Admittedly, the process of changing corporate mindsets and culture to embrace sustainability can be a challenge for some enterprises… maintaining an environment that enables continued prosperity is imperative for any organization’s survival and growth.”

In her essay, Singhal distinctly shows the connection between our surroundings and survival with businesses. She presents how businesses should lead the demand for environmental sustainability because they can make a relevant change. However, at the same time, businesses can also damage the environment and be detrimental to sustainability. 

She further explains what businesses today are doing to answer their green consumer’s call, such as green regulations and more efficient usage of resources. Finally, she ends her essay with a quote identifying the challenge of the twenty-first century: for people to have a decent standard of living while preserving other aspects of life.

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7 Prompts on Essay About Business

After learning more about the subject, write your essay with these easy but enjoyable prompts:

In this essay, you can explain why you want to have a business, including your inspirations and motivations. For example, maybe your family already has a business, and you want to continue it. Or perhaps you want to create a business that will help others. Include personal anecdotes and descriptive paragraphs to convey your thoughts and feelings.

This essay prompt lets you list the businesses you want to get more exposure to. Aside from identifying which business you want to see grow, present why you want them to have more recognition in the first place. 

You can write about a small local bakery from which you always get your bread and share the owner’s story. Or you can shift the attention to a charitable organization that needs more donations to continue its mission. Share why this specific organization is dear to you. You’ll not only end up with a great essay but also help these businesses.

This prompt is perfect for you if you want to talk about curiosity-inducing business-related ideas. You can present propositions on how businesses will be conducted years from now. Do you imagine advanced and intelligent AIs capable of holding a conversation to sell a product successfully? What about flying cars? Don’t be shy, and include all of your concepts. 

There has always been a gray area between business and ethics. As a party to this affair, you can share how important ethics is to the business and its clients. You can talk from the client’s point of view – do you still buy a product of a business with questionable ethics? Or do you only support businesses that hold their ethics in high regard? Then, explain why.

There are many marketing tactics businesses use to attract customers. But what if those do you think are most effective? You can write your essay and include the advertisement types that work for you and why. 

You don’t need to go far to find something to write about with this prompt. Identify the things that businesses in your area directly affect, positive or negative. For instance, having businesses in your community makes accessing comedies easier. On the other hand, having many businesses could make a living in your area more expensive.

To make your essay more compelling, you can recount a bad experience with an establishment. Then, narrate it like a story to engross your readers by describing how management handled things and what you felt during that time. Did it discourage you from going back to that business?

You can also add how you think the people in charge should have acted by suggesting a specific course of action. Again, this will give potential business owners a glimpse of how they can run their businesses better.

Note: Improving your paper’s readability score is also a key criterion when editing for grammar.

Maria Caballero is a freelance writer who has been writing since high school. She believes that to be a writer doesn't only refer to excellent syntax and semantics but also knowing how to weave words together to communicate to any reader effectively.

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How to Write a Business Essay for Impactful Communication and Analysis

So, you've got a business essay coming up, and you're feeling a mix of excitement and a tad bit overwhelmed, right? Totally get it. Writing a business essay might sound boring, but trust me, it's a skill that's gonna come in handy when you're out there in the real world.

In this article, we're dishing out some awesome tips just for you. Think of it as your secret weapon to tackle those business essays like a pro. We'll keep it real, easy, and super practical – no fancy jargon or complicated theories. Let's dive into the world of business essay writing, where your words can make a big impact. In case you lack time or motivation to finish your assignment, use our business essay writing service to streamline the process.

What Is a Business Essay

Business essays are written pieces that explore and analyze various aspects of business-related topics, often focusing on management, marketing, finance, or entrepreneurship. They provide a platform for students and professionals to articulate their understanding of business concepts, theories, and real-world applications. Typically written in a formal and structured manner, a business essay requires critical thinking, research skills, and the ability to communicate ideas effectively. Whether delving into case studies, discussing industry trends, or evaluating business strategies, the essay aims to provide insights, draw conclusions, and contribute to a deeper understanding of the dynamic world of business.

How to Write an Introduction for a Business Essay

A business essay introduction sets the tone for the entire paper and captures the reader's attention. Here are some steps and tips to help you write an effective introduction for a business essay:

• Understand the Purpose of the Introduction

Clearly understand the purpose of your essay. Are you providing an overview of a business concept, analyzing a case study, or arguing a specific point? Tailor your introduction accordingly.

• Start with a Hook

Grab the reader's attention with a compelling hook. This could be a relevant quote, a surprising fact, a rhetorical question, or a thought-provoking statement. The goal is to make the reader want to continue reading.

• Provide Context

After the hook, provide some background or context related to the topic of your essay. Help the reader understand the significance and relevance of the subject matter in the business world.

• Thesis Statement

Clearly state your thesis or the main argument of your essay. This should be a concise and focused statement that outlines what the reader can expect from the rest of the essay. Make sure it is specific and reflects the purpose of your writing.

• Outline the Scope

Briefly outline the main points or areas that your essay will cover. This gives the reader a roadmap of what to expect and helps them understand the structure of your essay.

• Use Clear and Concise Language

Keep your introduction clear and concise. Avoid unnecessary jargon or complex language that might confuse the reader. Aim for clarity and precision.

• Be Relevant

Ensure that every sentence in your introduction is directly related to the topic of your essay. Avoid going off on tangents or providing excessive information that doesn't contribute to the main points.

• Consider the Tone

Choose a tone that is appropriate for your audience and the nature of your essay. Business essays can vary in tone, from formal and academic to more conversational, depending on the context.

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Business Essay Introduction Example

Here’s an example of an introduction for an essay titled “The Rise of E-commerce: Shaping the Future of Retail”:

The retail landscape is undergoing a seismic shift as e-commerce continues to redefine the way consumers shop. In this essay, we explore the profound implications of this digital transformation on traditional retail models and analyze the key strategies businesses are employing to thrive in this dynamic environment. From changing consumer behaviors to the strategic use of technology, the impact of e-commerce on the retail sector is undeniable, prompting businesses to adapt or face the risk of obsolescence.

How to Write a Business Essay

Working on a business essay might seem daunting, but it doesn't have to be. In this guide, we'll break down the process into simple steps to help you navigate through it smoothly. In this next section. We’ll be breaking down the essentials of drawing up a business essay from start to finish. From defining your main argument to structuring your points effectively, let's explore the key strategies that will set you on the path to success. 

Analyze the Prompt

Start by carefully reading and understanding the essay prompt. This involves breaking down the question to grasp what it's asking for, identifying the main topics, and recognizing any specific tasks or points to cover. This step helps you set the stage for a focused and relevant essay by ensuring you address all aspects mentioned in the prompt. You can hire a business essay writer to expedite the process if you want.

Think of a Thesis Statement

When writing a business essay, think of the thesis statement as the essay's compass. It should be a concise, strong sentence that lays out your main argument or viewpoint on the topic. Your thesis guides the entire essay, so make sure it's specific, debatable, and gives readers a clear idea of what to expect in your writing.

Create an Outline

We’ve already shared tips on how to write an introduction for a business essay, so let’s move on to the next stages. Organize your thoughts by outlining the main points and structure of your essay. This doesn't have to be too detailed; just a roadmap that helps you see how different ideas connect. An outline ensures a logical flow in your writing and prevents you from going off track. By the way, have you already picked business essay topics ? If not, here’s a list of great ideas you can use!

Provide Topic Background

Before diving into your main points, the business essay writing format implies giving your reader some context about the topic. Briefly introduce the key concepts, relevant facts, or historical background that will help readers understand the importance and relevance of your essay.

Write the Main Body

Start developing your essay by expanding on the main points outlined in your thesis. Each paragraph should focus on a specific idea or argument supported by evidence or examples. Be clear and concise, ensuring a smooth transition between paragraphs. It’s the most difficult part of the assignment, meaning you can use our college essay service to simplify it.

Write a Conclusion

Summarize your key points and conclusively restate your thesis. The conclusion should tie up the loose ends and leave a lasting impression on the reader. Avoid introducing new information but rather reinforce your main argument. For more details about how to write a conclusion for an essay , please refer to our guide.

Add a Bibliography

List all the sources you used in your research. Be meticulous about citing your references properly, following the chosen format (APA, MLA, etc.). This adds credibility to your essay and avoids plagiarism issues.

Edit and Proofread

As you’ve learned how to write a business essay, it’s time to master the art of self-revising. Review your essay for clarity, coherence, and grammatical errors. Editing ensures that your ideas flow smoothly, and proofreading catches any overlooked mistakes. It's a crucial step to polish your essay and present a professional piece of writing. Do you have another assignment on business management ? This guide will help you!

Choose the Writing Format

Reiterate the importance of selecting and adhering to the chosen writing format throughout the essay. Consistency in formatting, citations, and other style elements contributes to the overall professionalism of your work.

Business Essay Example

Business essay examples offer practical assistance to students tackling assignments by showcasing the application of essential writing principles in a real-world context. As a tangible reference, it demonstrates an effective essay structure and how to formulate a clear thesis statement and provide coherent arguments. By examining examples, students can glean insights into research techniques, proper citation practices, and overall essay organization, empowering them to approach their business assignments with increased confidence and proficiency.

Example 1: “The Impact of Technological Advancements on Modern Business Operations”

This essay explores the multifaceted impact of technology on operational efficiency, innovation, customer relations, and global connectivity. From integrating automation and artificial intelligence for streamlined processes to facilitating global expansion through digital platforms, technology emerges as a driving force shaping the success and sustainability of contemporary enterprises. While acknowledging the numerous benefits, the essay also highlights the challenges and ethical considerations inherent in adopting these technologies, emphasizing the need for businesses to navigate these complexities responsibly for long-term growth and competitiveness.

Example 2: “Sustainable Business Practices: A Strategic Imperative for Corporate Success”

This essay explores the pivotal role of sustainable business practices as a strategic imperative for corporate success in the contemporary entrepreneurship scene. Addressing environmental concerns, social consciousness, and economic viability, the essay delves into the multifaceted benefits of adopting sustainable approaches. It discusses how businesses can align profitability with responsible practices, emphasizing environmental stewardship, social impact, and community engagement. The essay underscores the importance of regulatory compliance and risk mitigation in business by examining the economic advantages and innovation opportunities arising from sustainable initiatives.

Final Considerations

Students engage in writing business essays to develop essential skills and knowledge crucial for success in the professional world. These essays serve as a platform for honing critical thinking, analytical, and communication skills, allowing students to articulate and analyze complex business concepts. Through the process of researching, organizing thoughts, and constructing coherent arguments, students gain a deeper understanding of business principles and practices. Business essays also cultivate the ability to synthesize information, evaluate various perspectives, and present well-reasoned conclusions. If you find with task troublesome, you can always tell us, ‘ write my research paper ,’ and one of our wordsmiths will fulfill the assignment quickly.

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Business Essay Examples

13 Business Essay Examples for Students

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Published on: May 1, 2023

Last updated on: Jan 30, 2024

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Are you struggling to figure out the structure, research, or data required to make your essay stand out? Or frustrated by the lack of inspiration and ideas for your essay?

But don't give up yet! We have a powerful solution that will make your essay writing a breeze. Our list of business essay examples is here to help! 

We have compiled expertly written business essay examples that will illustrate how to write a striking business essay.

With our examples, you'll be able to see how to structure your essay and generate creative ideas for your topic. And our tips will help you make the most of these examples.

So, let's dive in and get ready to learn!

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What is a Business Essay?

A business essay is a type of academic writing that focuses on business-related topics and issues. These essays can cover a wide range of topics such as marketing, finance, management, entrepreneurship, and more.

The importance of business essay lies in presenting a well-researched and informed analysis. To do this effectively, writers need to conduct extensive research and analysis on the topic at hand.

Referring to examples of business essays can help you gain insight into the structure, tone, and content of a well-written essay.

Business Essay Examples For Students

Here is a list of business writing examples

Business Essay Examples Pdf

Business Essay Example Grade 10

Business Essay Example Grade 11

A Level Business Essay Examples

University Business Essay Examples

International Business Essay Examples

Short Essay About Business

College Essay About Starting A Business

Types of Business Essay with Examples

When it comes to business essay writing, there are several different types that you might encounter. 

Here's a brief overview of each type, including their characteristics and an example of each.

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Case Studies

A case study is an in-depth analysis of a specific business situation or problem. It involves extensive research and data analysis to provide recommendations.

Case studies often showcase the application of theory to real-world business scenarios.

Research Papers

Research papers involve a more academic approach to business writing. They typically require an extensive literature review, data analysis, and original research. 

Business research papers aim to contribute new knowledge to the field of business. These often involve a hypothesis or research question.

Argumentative Essays

Argumentative business essays aim to persuade the reader to adopt a particular point of view or take a specific action. They present an argument and use evidence and logic to support their claims. 

Argumentative essays can address various business topics such as management practices, ethical issues, or market trends.

White Papers

A white paper is a document that provides a detailed explanation of a particular issue or problem, often with recommendations or solutions. 

White papers are typically used to educate stakeholders about a specific topic. These are often used in the business-to-business (B2B) context.

Comparative Essays 

Comparative business essays compare and contrast two or more topics or ideas. They typically analyze the similarities and differences between the topics to evaluate their pros and cons. 

Comparative essays can focus on various aspects such as products, companies, markets, or strategies.

How to Structure Your Business Essays

As you begin writing your business essay, it's important to structure it in a clear and organized way. 

Here's a step-by-step guide with business essay samples to help you do just that:

Executive Summary

The executive summary is a brief overview of your entire essay. It should summarize your main points and highlight your recommendations. 

This section should be written after completing the essay, as it gives a clear picture of what the essay covers. 

Here is how you start a business essay sample:

Introduction

The introduction sets the stage for the rest of the essay. It should introduce the topic, provide background information, and explain the purpose of the essay. 

Here is a business essay introduction example:

Industry Analysis

In this section, you'll conduct a thorough analysis of the industry in which the business operates. You should examine factors such as competition, market trends, and customer behavior. 

Here is a sample industry analysis

Key Issues or Problems

This section should identify the main issues or problems faced by the business. You should provide evidence to support your claims and analyze the impact of these issues. 

Here is an example paragraph:

Solutions or Recommendation

Here, you'll provide solutions or recommendations to address the issues identified in the previous section. Your solutions should be well-supported and feasible. 

For instance:

Implementation Plan

For this part, you'll outline a plan for implementing the solutions or recommendations you've proposed. This is sort of a description of the business model you suggest. 

This section should be detailed and include specific action steps. 

For example:

Finally, you'll wrap up your essay by summarizing your main points and reiterating your recommendations. 

This section should be clear, concise, and impactful. 

By following this structure, your business essay will be well-organized, coherent, and easy to follow for your readers.

Tips for Using Business Essay Examples Effectively

Now that you have quite a few business essay examples at hand, you should know how to use them effectively:

• Use them as a guide, not a template : While it's great to learn from examples, you should never copy them outright. Instead, use them as a starting point for your own research and writing.
• Analyze the strengths and weaknesses of the essay : Take note of what works well in the example essay, as well as any areas that could be improved. This will help you understand how to make your own essay even better.
• Use them to inform your own research and writing : Pay attention to the research methods, sources, and evidence used in the example essay. This can give you ideas for your own research and help you strengthen your arguments.
• Avoid plagiarism and ensure proper citation: Whenever you use ideas or information from an example, make sure to cite your sources. This will help you avoid plagiarism and maintain academic integrity.

You now have a plenty of business essay examples on different topics to help you get started!

By following our tips and studying the sample essays, you can confidently write your own essays that are clear, concise, and impactful. 

However, if you still find yourself struggling with your business essays, just reach out to our professional business essay writing service . 

We have the best online essay writing service and are ready to provide you a high-quality business. Our writing service has subject specialist writers who can tackle any business essay topic.  

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Business Essay and the Best Way of Its Writing

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Business is an essential aspect of today’s evolving world. It is a lucrative industry that impacts many sectors, including education. Business-related courses are popular as many students are pursuing the programs. There are many branches in the business field, from business management to finance. College tutors often give students different business papers to test their knowledge as part of the assessment.

A business essay is an academic assignment that involves writing a paper that responds with a strategic and analytical approach to specific situations occurring in the market. Each business essay has a different topic that students tackle. However, the primary purpose of such essays is to collect relevant facts that align with the research question and analyze the data to get solutions.

Writing a business essay might seem simple, but it requires impressive writing skills and extensive research. You must be familiar with the topic to know the paper’s direction. Topic selection is a tricky section that affects the entire writing process. It is essential to identify a relevant topic to assist you in crafting a remarkable paper. You have to write a well-structured and compelling paper to get good grades. Presenting accurate arguments with supporting examples from reliable sources is an essential research aspect. Thus, a business essay must follow the required academic standards and theoretical frameworks.

However, writing is not everyone’s cup of tea, and incorporating logical arguments can be challenging. If you are stuck, you can check any business essay example online to understand the format. You will know how to structure the paper and relate it to the relevant themes.

That is why our writing service is here to help needy students craft exceptional essays. We will connect with a proficient business essay writer to help with the research and writing process. Get flawless documents from us and earn the best score in your class.

Business Essay Format

Most learners often overlook the importance of having a business essay format. It is imperative to use a format to help you outline your work. Proper thought organization and articulation are essential aspects that translate into a well-written business essay.

Below is an example of the format:

• Introduction
• Background information
• Introduce main topics
• Thesis statement
• Topic sentence
• Research explanation
• Restate points
• Significance of the study

The above outline is a map that will guide you to know what to include in each section. In addition, you will understand what the assignment requires you to do from the introduction to the conclusion.

If you still find it challenging to get the proper format, you can study a relevant business essay example from our site and jumpstart your paper. Whether you need a business school essay or a business plan essay, we have you covered.

Write Business Essay In 5 Steps

While writing might seem challenging, with the proper format and topic familiarity, you are on the right track. It is imperative to understand the writing process before composing your business essay. You need to read the prompt carefully to know what you are supposed to research and write about.

Here is an overview of the writing process in 5 simple steps:

• Topic Selection

Choosing a good topic is mandatory in crafting an excellent paper. You must select a theme that aligns with the research question. Additionally, ensure you select a familiar topic you are passionate about to avoid writing mistakes and illogical paragraphs.

• Extensive Research

Conduct extensive research to get facts and supporting evidence. Narrow down your theme and include only good points. Avoid broad topics because you will waste time during research.

• Essay Outline

Make sure you use a proper outline to organize your thoughts and line of arguments. Follow the format essay

Start writing your paper while using the required academic format. Organize your work and include the introduction, main body paragraphs, or conclusion.

• Editing and Proofreading

Finally, edit and proofread your essay to eliminate grammatical and spelling mistakes.

The above steps will help you during business essay writing to craft remarkable papers. It would be best to plan your time adequately to avoid rushing through the process. However, you must select an appropriate topic for your paper. It could be a business management essay or a marketing paper. No matter the subject discipline, ensure you follow the correct procedure.

Business Essay Topics

Our experts have compiled a list of different business essay topics to inspire your writing:

• Discuss the importance of bookkeeping in a business.
• Evaluate the impact of value addition in products.
• An analysis of income and expenditure transactions.
• Analyze the supply-chain industry.
• The effects of product promotion in business growth.
• How to develop an effective marketing strategy.
• Impact of policymaking in enhancing company productivity.
• What is multilevel marketing?
• Impact of technology in the business world.
• Discuss the challenges affecting entrepreneurship.
• Significance of human resource management.
• Explore the importance of budget analysis.
• How does technology impact advertising?
• The importance of a financial strategy.
• How to start an online business.
• How can organizations profit from sustainable practices?
• How to develop a positive organizational culture.
• The importance of employee diversity in an organization.
• Effective ways of fraud prevention in a company.
• Explore the communication channels in an organization.

Let us look at interesting argumentative business essay topics

• Discuss the influence of cultural differences on international companies.
• A comprehensive analysis of cryptocurrencies.
• Discuss the ethical dilemmas in international organizations.
• The influence of globalization on the business community.
• Should large organizations have a social media presence?
• Causes and effects of economic recession.
• Impact of politics on business growth.
• Discuss the effective strategies of negotiating cross-cultural business deals.
• Explore the integrity of online entrepreneurship.
• The impact of corporate social responsibility in an organization.

The field is quite diverse with various course programs. You can derive different topics from these programs to get logical arguments. So, get inspiration from the compelling business school essay examples and craft exceptional papers.

How To Start A Business Essay

Knowing how to start a business essay is essential for academic writing. The first step entails topic selection because it will determine the essay’s direction. Identifying a relevant topic is vital, and you need to ensure you get the suitable theme. It will also help save you time during research and simplify the writing process.

When it comes to essay writing service , business papers are among the assignments that require extensive research and analysis. Read the essay prompt carefully to understand the tutor’s expectations. Then, make sure you conduct a comprehensive brainstorming session to get the major points for your paper. Having the right points will help you compose logical arguments in a flawless manner.

Moreover, it would help to read previous essays and publications from reliable essays widely. You will get essential data to support your arguments. Besides, the sources will help you cite your essay correctly.

Start your essay with an insightful introduction and include your perspective regarding the topic. Incorporate a powerful thesis statement that informs your readers of the paper’s direction and the major points you will discuss.

Proceed to write the body paragraphs with a topic sentence that captures all significant arguments. Each paragraph should have well-explained arguments that flow logically.

Finally, conclude your business essay by restating your main points and the significance of the study.

Still, need help with your paper? Worry no more. Our competent business essay writers are on standby, ready to assist you with any academic paper. Stop wasting time and reach out to us. We will help you score top-of-the-class grades within no time.

The paper “Enterprises Resource Planning Success and Failure” is an outstanding example of a business essay. An Enterprise resource planning (ERP) system according to Aslan et al. (2012, p.693) is a management system within an organization that has sets of connected inclusive software, which may be used when espoused and put into practice effectively, to oversee and connect every organizational function. Basically, ERP systems may be employed as a tool for helping to improve the supply chain network as well as the level of performance by helping in decreasing cycle times.

Besides that, ERP systems have been utilized routinely in capital-intensive industries like building, construction, manufacturing, as well as defence. Latterly, ERP systems have advanced further and nowadays they are prevalent in industries such as education, health care, finance, hospitality, and telecommunications. Fundamentally, the benefits of ERP systems are hard to realise not unless a strong disposition, as well as participation, is established within the organisation; so, the article seeks to critically analyse ERP success and failure experienced by organisations.

BodyAs mentioned by Hellens et al. (2005, p.283), ERP systems are built upon a single database and application, as well as a coordinate that is unified in the whole organization. For that reason, every application serving different departments such as HR, accounting, and supply chain are integrated firmly under a single ERP system. Al-as observed by Al-Masha et al. (2003, p.354), ERP systems are useful when successfully implemented because they accelerate the process of decision-making. So, the success of ERP systems depends on the ability of an organisation’s managers to efficiently oversee the operation of a business, given that ERP systems can help them reduces operation costs.

Success drivers of ERP systems can be categorised into two: operational and technological drivers. In this case, operational drivers are associated with ways of improving organisational performance, supporting business strategies, as well as cutting production costs. On the other hand, technological drivers are predominantly associated with compliance with existing rules and regulations. The notion of success varies as the process of implementation continues, in that for planning and implementation (the first two stages of the cycle) success is mainly rooted in completing the ERP project to the standards that are acceptable within the budget as well as a time limit.

As pointed out by Hanafizadeh et al. (2010), stabilization as well as Improvement (the last two stages of the cycle) success is founded on the seeming impact of the ERP system on the performance of the organization. As indicated in Hanafizadeh et al. (2010) study, there are scores of factors vital for the success of ERP systems; support is top management one of the factors, and it involves encouraging commitment, positivity, and support of top management in the ERP project. Another factor is the utilization of knowledge as well as experience of system and technology consultants.

Additionally, the balanced project team is crucial for the success of ERP systems because it includes the integration of employees and information technology with the broad knowledge of the processes in the organization. As evidenced in Hellens et al. (2005) study, the accuracy of the information is crucial to the success of ERP project, so, data loaded from accessible legacy systems must at all times be of high quality. ERP project cannot succeed if the project management teams do not have a well-defined, detailed project plan related to the goals of the project.

Change management is also a success factor in the implementation of ERP project; so, careful attention has to be offered to this, considering that several changes in business processes are experienced during ERP systems implementation. Training and education are also important given that technical expertise regarding the ERP system, its reference model, and facts regarding its working are useful in the process of implementation. Other factors crucial for success consists of, availability of experts who aside from being in top management will frequently help the organization realize ERP system benefits.

Failure of ERP projects has been prevalent, and this has continued to bite worldwide across all business platforms. As pointed out in Xue et al. (2005, p.279) study, ERP poise substantial benefits like improving customer service, reducing manufacturing costs and boosts productivity, but these benefits are only realised after successfully implementing the ERP systems. Nevertheless, statistics show that implementation of ERP systems is still a failure amongst scores of companies. Statistically, 90 per cent of ERP systems implementations in Asia countries, especially China are either completed late or use more money and resources than those stipulated in budget.

In Xue et al. (2005) study, where they differentiated implementation success of ERP system in China as well as western countries, they noted that China had a higher percentage of failure which was attributed mainly to lack of support from top management as well as data inaccuracy. Other factors that led to ERP failure include poor participation, education and training, insignificant time ensuing from a minimal understanding of cross-operational organisational processes (Dechow & Mouritsen, 2005, p.691). Furthermore, ERP systems are exceedingly expensive, and also the need for the organisation to hire consultants to assist in the configuration as well as implementation, results in further escalation of price; thus, creating a high possibility of failure.

The cost used on consultants is almost thrice the cost of an ERP system; this negatively affects the productivity of the company and can lead also to the failure of the ERP system. ConclusionIn conclusion, it has been argued that ERP systems are beneficial because they improve the flow of information between every function of the company and also manages the connections to external stakeholders. Currently, the key basis of competitive advantage is the capability of a business to improve the processes of the supply chain.

This necessity has created the need for more advanced information systems like ERP systems. The articles have heightened numerous factors critical to the success of ERP, and which have allowed companies to efficiently plan their resources resulting in business efficient functionality and increased productivity. Failures as discussed in the article are caused by lack of support from top management, data inaccuracy, and lack of sufficient education and training.

The paper “New iPhones Show a Hit For Apple as Quarterly Profit Fluctuate 13 Percent” is an outstanding example of a business literature review. Yao (2014) explains that China is expected to provide information about its weakest growth since the occurrence of the global financial crisis within the third quarter while the property downturn is assessed based on manufacturing and investment. As a result, more pressure has been put on Beijing to unveil new stimulus measures. According to Yao (2014), the market assumes that the Communist Party leader will be able to adjust to the gradual slowdown. This will happen only in circumstances where there are no possibilities of experiencing a potentially destabilizing fluctuation in unemployment. However, anything weaker would lead to more speculations of key stimulus measures, for instance, an interest rate cut. Although the leadership has consistently provided steady aid specifically to vulnerable sectors of the economy, it has been noted that several stimuli have been ignored because China is still struggling to pay a huge local government debt (Yao 2014).

Article 2: New iPhones show a hit for Apple as quarterly profit fluctuate 13 percent

Due to strong demand for APPLE’s new larger-screen iPhones released in September, its quarterly profit increased by 13 percent. This also enabled APPLE to overcome the sluggish iPad sales (Jones 2014). Despite the more intensifying competition felt by Samsung Electronics as APPLE’s leading Smartphone competitor, Jones (2014) points out that the iPhone is attracting more consumers who are also ready to pay high prices particularly for cutting-edge handsets. Through its latest phones, Apple is profitably catching with its major competitors, such as, Samsung that have from time to time managed to post attractive sales of larger phones. It has also been noted that the marketing strength that iPhone has gained stands in contrast to sluggish iPad sales and the issues affecting Samsung’s Smartphone business (Jones 2014).

Article 3: Coal not the solution for poverty

Couchi (2014) examines that cheap coal-fueled electricity is highly considered by miners and politicians as the best alternative way out of poverty, particularly for developing nations. However, Africa has not considered this. In the business report provided by Couchi (2014) about the U.S financial group Citi, it can be noted that the booming market for African electricity has been a result of the coal approach. In the attempt to reinforce coals bearish outlook, Couchi (2014) reports that Citi discovered that a new International Energy Agency (IEA) outlook on the commodity is in contrast with the idea of BHP, the US coal producer Peabody as well as the Minerals Council of Australia which maintains that coal would play an integral role in minimizing energy poverty, particularly for developing countries. Despite its metallurgical and thermal forms, coal is considered the second-biggest mineral exported from Australia after iron ore (Couchi 2014).

Article 4: Ebola could be in the headlines, but tobacco is yet another killer in Africa

Research conducted by The Guardian (2014) shows that although Ebola dominates the headlines, there is yet another killer pandemic of great importance that continues to kill many people in the African continent unnoticeably. It is has been noted that tobacco kills at least one between two long term smokers. Currently, it is anticipated to kill 1 billion people globally before 2100. This is relatively more compared to the current number of people who die of Ebola. The Guardian (2014) terms this global issue as injustice and inequality because Transnational Tobacco Companies (TTCs), such as UK-based British American Tobacco (BAT) earn humungous profits yet they cause economic damage worthy over half a trillion dollars each year. Besides, TTCs contribute more to environmental degradation and thus create risks that compromise the health as well as the sustainability of populations. To earn more profits, TTCs are currently shifting and expanding their business to untapped markets in regions with unrestricted opportunities for growth (The Guardian 2014).

Article 5: NAB, ANZ lead pack in building home-lending share

The home loan is still considered the major driving force in recovering credit growth for banks. In this case, National Australian Bank (NAB) and ANZ are on the frontline to encourage the big banks in taking the advantage of the mortgage market, while home and business lending are sustainably becoming strong. Therefore, NAB and ANZ have put on media their fastest growth out of the big in all the past three months (Yeates 2014). Despite the faster growth and expansion made by NAB compared to their rivals in home lending, Yeates (2014) notes that analysts see business lending as a bigger concern because the bank has lost shares and faced more pressure, particularly on its margins. Generally, the home loan market is considered a major driving force that enables banks to recover from credit growth regardless of the risks associated with life specifically in business lending (Yeates 2014).

The paper “Globalization and Culture” is an outstanding example of a business essay. Today, it is common to hear people refer to the world as ‘a global village’. This has been a result of the process of globalization. This process has opened up and improved trade across regional and national borders. Not only has globalization enhanced economic interactions across nations but also improved access to information and uplifted the fight for human rights, among other benefits. Recent technological and communication developments along with improved road networks have been the key drivers of globalization. However, critics of globalization say that these benefits have been realized at a very high price: that of surrendering regional and national cultural values, mainly, for Western morals (Kwame, 2007).

Regarding this debate, two key schools of thought emerge. From one angle critics argue that globalization spreads out any and every culture all over the realm, leading to cultural heterogeneity and deeper understanding between diverse groups. This is mainly defined through the global production and distribution of commodities such that people in different parts of the world have access to commodities they would otherwise have never seen. A case in point is the cultural interaction between the United States and Japan. Teens in the U.S interact with the Japanese culture through their comic books, animations and video games, while teens in Japan interact with the American culture through watching TV shows and Hollywood movies produced in the U.S (Kwame, 2007).

On the flip side, critics argue that globalization erodes the regional and national cultural identity through cultural homogeneity. This leads to a cohesive global culture constituting diluted varieties of regional and national cultural nuances. For instance, French pastries, ‘American’ fried chicken, and Japanese sushi can be eaten in almost any part of the world. Restraint chains such as MacDonald’s and Starbucks have influenced traditions and behaviors in different countries. Even though champions of globalization claim that this merely affects consumer goods and media broadcasting, critics contend that it deteriorates customary culture ((Kwame, 2007; Czinkota, 2003).

Culture is a prevalent aspect in business whether it is in marketing, production, or human resource management. It is a key variable in the function of success in new markets (Czinkota, 2003). People’s purchasing decisions are based on a product’s design, style or color that supports their religious beliefs and practices. Empirical evidence shows that the success or failure of a company, especially, in a foreign market is reliant upon the effective managerial exercise of local religious beliefs and practices. Therefore, managers ought to be on familiar terms with their market’s religious differences given that religion influences people’s attitudes. For instance, Asians have a different attitude toward authority and women that differs from Western beliefs and practices. Whereas many parts of the world, including Asia, South America, and Africa, value collectivism very much, Americans are more individualistic. Chinese, Latin Americans and Koreans take time casually even as Americans are more proactive.

Failing to appreciate the religious beliefs and practices of the market will often lead to lots of inadvertent mistakes, such as being socially violent, cultural mix-ups, tarnished interpersonal relations, poor negotiations. As a consequence, the company’s future performance dwindles as profits decline. Lack of religious competence, or religious dogmatism, can easily put at risk millions of dollars through fruitless negotiations, lost purchases or sales, and pitiable customer relationships (Czinkota, 2003).

Cultural Literacy

Culture is a broad system that includes traditions, beliefs, attitudes, values, institutions and social interactions. This system reflects the global crunch facing the human race, and so it is a cultural catastrophe (UNESCO 1997). Dealing with such a cultural diversity calls for an important skill referred to as cultural competence. Chrisman (2007) defines cultural competence as ‘attitudes, practice skills, and system savvy for cross-cultural conditions’. The key force in work involving cultural competence is the people’s flexibility and ability to appropriately consider and treat the general public politely and in a proper way fitting their culture. Cultural literacy takes account of cultural competence plus the capacity to analytically mirror, and if needed institute change in, one’s a specific culture. Cultural literacy also comprises the capacity to examine the actions of central cultures measured against other cultures. This becomes very much useful in business. A case in point is the understanding of the effect of globalization or cross-cultural businesses on indigenous cultures all over the world.

Cultural literacy has been likened to an iceberg, through the iceberg model of culture. This is due to the expanse contextual material one requires to understand the culture. Cultural literacy often involves much more than the information essentially spoken. In other words, to understand the meaning of a cultural term, one has got to have much information that is not revealed by the bare meaning of that term. The clear cultural meaning of the term is like the ‘tip of an iceberg’ meaning that the deeper understanding lies below the casual meaning of the term and it constitutes a person’s own applicable information. It is known that 15 per cent or less of an iceberg can be seen above the water surface, 85 per cent or more of the iceberg is submerged below the water surface. This means that there is quite a different picture depicted shallowly from that which is the actual translation in the literature, giving the imprint that implied information comprises relatively tiny bits and pieces of information, left out by the correspondent due to dismissal or suitability (Hawkes, 2001).

Figure 1: Iceberg Model of Culture

It has been stated earlier that culture is a broad system that among other aspects involves religion. The world is very diverse in terms of culture as well as religion. Each culture embodies a creation in itself and yet it is not closed. Cultures give religious convictions semantics, and religions provide decisive connotation to each culture. Religion is a way of life for numerous cultures saturating every one human action. In other cultures, it characterizes the utmost ambitions of human life, and for others, religion is an institution that claims to convey a meaning of deliverance (Hawkes, 2001).

The paper “The Different Communications ” is an outstanding example of a management assignment. Phone: 23 rd August: the communication was made to remind that the bill for the mobile phone is outstanding and if not paid within the date will have a fine imposed on it. The communication was successful as it helped to fulfill my need and acted as a reminder. Further, the call also ensured that it was complete and all the details like outstanding amount, due date, late fine, and other details were provided. The call was complete and highlighted the important aspect which if ignored could have an impact on my usage.

Radio: 24 th August: The communication was made regarding the areas which are having huge traffic and showed the roads which should be avoided. The communication was successful as it helped to fulfill my requirements by highlighting the different roads which need to be avoided and which need to be used. The communication was further clear and loud regarding the different roads and path which should be avoided. This method acted as one where proper guidance was provided and acting in the correct way was highlighted so those correct decisions can be taken.

Communications that were unsuccessful

Television: 24 th August: The communication was made regarding the sale of women’s garments. The communication was ineffective because in the first instance it didn’t meet my needs and requirements as I was not looking to shop. Secondly, the message was not constructed properly as it didn’t speak about the brands which were available on sale, the different garments which were available, and also didn’t highlight the date when the sale would end.

Phone: 25 th August: The communication was made regarding the mobile bill payment which has already been made. The call was ineffective because it was not required as the payment has been made and I had the required receipt. The call was instead a wastage of time. In addition to it, the call was not constructed properly and required to focus on areas through which a message would have been enough as a source of communication to ensure that the payment was correctly entered.

Reasons for communication not to be successful

The communication process can be improved in the following ways

Firstly, ensuring that the communication which is made is required and is addressed properly so that the person who receives the communication gains from it (Nicholas, 2013)

Secondly, providing complete information is essential as it will serve as a benchmark to evaluate the manner in which different information is passed (Anne & Bochner, 2007). It will also help to understand the important matter which has been spoken and will help to highlight the manner in which changes can make so that proper communication and message is passed

Thirdly, the targeted audience was wrong and it is important to correct the audience (Mehrabian and Susan, 2007). This will help to improve the validity and reliability of the communication and will ensure that the process of communication becomes effective and is directed towards the correct person

Fourthly, the process of communication needs to be improved and changed so that the message is correctly interpreted and passed with the same intention (Imahori & Lanigan, 2012). This will help the listeners to evaluate the message in the correct form and will help to ensure maximum response.

Fifthly, the media which are used needs to be chosen wisely as the usage of a message instead of a phone call for bill paid confirmation would have been more helpful and could have caught the attention of the audience in a better way. This would have multiplied the effectiveness of communication and would have helped to understand the important points and issues.

The process of communication thereby requires working on the smaller and important aspect so that the overall process of communication improves and helps to provide the required dimensions through which effectiveness can be gained in the manner messages are passed.

The paper “Why Did Telefonica Initially Focus on Latin America” is a perfect example of a business assignment. Based on Telefonica’s objectives of rapidly increasing shareholder value, profits and achieving growth, it had to take advantage of location economies. Hence, the company initially focused on Latin America, as it must have perceived FDI to be a means for circumnavigating trade barriers. Indeed, the reasons why Telefonica initially focused on Latin America are perceivable through the lens of the Uppsala Model Theory.

According to the theory, the internalisation of a company across many foreign markets is correlated to psychic distance, where the first entry is to foreign markets that are familiar and closer in regards to the psychic distance of the host country, before making subsequent entries in foreign markets with greater psychic distance. Psychic distance comprises the differences in culture, language and political systems (Falvo & Parshad 2005).

Within the perspective of Uppsala Model Theory, it should be argued that companies tend to gradually increase their activities in international markets through a series of incremental stages, where the succeeding steps are anchored in learning and adapting to foreign markets (Pandian & Sim 2002).

This implies that the firms fast gain experience from the markets, where they have closer cultural ties before expanding to foreign markets. For instance, Telefonica had to first gain experience as a telecoms operator in Latin America, since the region has deep cultural ties with Spain, where it is headquartered.

Strategic competitive advantages

The company’s decision to slowly expand to Europe appeared opportunistic as well as strategic. Europe had initially possessed trade barriers that lowered the chances of successful entries. Essentially, there is a correlation between culture and national competitive advantage, where countries that are likely to impose trade barriers, in terms of competition are bypassed in preference to those that are less competitive (Enu & Attah-Obeng 2010). This argument is based on Dunning’s Eclectic Theory, which hypothesises that a company will always seek to leverage their specific advantages, including marketing, knowledge, skilled personnel, technology and information (Dunning 2001).

In this case, the Latin American markets were growing rapidly. They also experienced an increased high adoption rate and usage of mobile phones and internet connections. Additionally, after the Spanish government privatised Telefonica and deregulated the Spanish telecommunications market, the company’s core objective became increasing shareholder value, profits and achieving growth.

This implies that profit maximisation is a major drive to foreign direct development; through the use of particular advantages the company has (Glesem et al. 1990). It, therefore, had to select a region that would enable it to achieve higher profits. The company selected Latin America over Europe. Latin America had few entry barriers, such as competition and government regulations, while Europe had greater barriers due to more competitors. This implies that imperfect competition within the marketplace is a key incentive for expanding abroad. Besides, European mobile telecommunications operators had agreed they would not invade each other’s markets. However, after the entry of America Movil into Latin America, Telefonica faced a stronger competitor, forcing it to expand to Europe.

Commenting on other student’s post:

Why did Telefonica initially focus on Latin America?  Why was it slower to expand in Europe, even though Spain is a member of the European Union?

While the student hinted at the growth of multinational enterprises, a brief outline detailing why the company expanded and reasons for expansion could have provided a more relevant backdrop. Additionally, the reference to the Socialist Party by Popular Part in the general election of 1996 was irrelevant and out of context. The student’s decision to link the factors for the European Union to the opening of the telecommunications sector was misplaced. Rather, the student should have selected reasons why Telefonica selected to begin operating in Latin America before making headway to Europe. However, reference to high competition in the sector in Europe was justified.

Accordingly, the student should have explored the close cultural ties between Spain and Latin America, as the major drivers that triggered Telefonica to first launch in the region before expanding to Europe. In supporting the argument, a reference to a relevant theory, such as the Uppsala Model Theory could have pointed to the reasons why internationalisation of a company across many foreign markets is correlated to psychic distance (Uhasselt. be 2005). This includes why the initial entry is mostly made in foreign markets that are familiar and closer in regards to the psychic distance of the host country. Afterward, an explanation of what this meant to Telefonica based on the theory could have been appropriate (Gustafsson & Zasada 2011). For instance, the student should have stated that firms get to fast gain experience from the markets where they have closer cultural ties before expanding to foreign markets.

The student should have based his arguments on Dunning’s Eclectic Theory, which proposes that firms tend to use their peculiar advantages such as marketing, knowledge, skilled personnel, technology and information (Rugman 2010). Further, he should have stated that companies view FDI as a means to circumnavigate trade barriers before going forth to describe the correlation between culture and national competitive advantage, where countries that are likely to impose trade barriers in terms of competition are bypassed in preference to those that are less competitive.

While the student was also justified in arguing that the company sought to maximise profitability and to increase shareholder value, no basis was provided to support the argument, based on the case study. At this stage, the student should have suggested a theory to support his argument (Morgan & Katsikeas 1999). Later, the student should have provided examples from the case study to defend the choice of the theory he selected. However, the student provided examples outside the case study, such as “Telefonica has been able to establish footprints in 24 countries and having an average of 120,000 professionals with consolidated revenues of 24,957 million euros in January-June 2014 and more than 315.7 million customers at June 2014”

Additionally, the reasons the student outlined as the likely motivators for Telefonica to launch first in Latin America before making entries in Europe cannot be justified, as they have not been argued appropriately. For instance, in suggesting political developments, taking policy advantage and the fact that the markets shared a common language, the student should have discussed the concept of psychic distance and the related theory, such as the Uppsala Model Theory.

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Table of contents

Business Essay Format: Types, Examples, & a Writing Guide

Business essay format implies many details that are equally important to consider. Start with defining a business research paper type and then go deeper into the details of the work.

We offer to follow this proven algorithm. Take simple steps to make business management essay writing easier:

• First, let’s figure out the main challenges of business essay
• Second, get familiar with the methods you can use for your essay about business.
• Then, follow the steps necessary for writing a good quality paper.
• Finally, check out the real business essay examples we picked for you.

⬇️ Don’t waste time – all of this is below! ⬇️

🏁 Business Paper Format

• 📑 Business Paper Types
• ✍️ How to Write a Good Paper
• ⏲️ After You Wrote Your Paper

✨ Business Essay Examples

The Business essay format requires an analytical description of a specific situation in the market. Depending on the assignment, a student shall provide a way to explain, improve, or stabilize the situation.

During your studies, you will be asked to write essays about business many times. Even if management and finance are not your key subjects.

Students intending to link their careers with ventures and management are assigned more specific research papers about business (business plans, marketing analysis, and description of the business environment). In such a way, they can train their strategy-planning skills and global vision.

Research Paper about Business. Main Challenges

• Undefinable focus group size. If business research does not consider a vast target audience, its results may be inaccurate. Meanwhile, only budget and time determines how many people will be surveyed. Nobody knows how many is enough or too few.
• Biased population. The people surveyed in the course of business research may have the same background and income level. The researcher shall address different groups of people to see the whole picture.
• High cost. Some business research requires much investment. In particular, this statement is valid for long-term analysis that explores business cycles. But there are many NGOs and international organizations that offer grants to projects with a feasible business proposal.
• The research quickly outlives its usefulness. The modern world evolves exponentially. For business ideas, two-year-old research data is desperately outdated.
• Low precision of findings. Research papers about business are based on assumptions. It is possible to study the current situation, but no predictions are 100% accurate.

📑 Business Research Paper Types

Business research is a valuable source of detailed information on all business levels. Its findings are crucial for the development of an enterprise and its return on investments. The research helps establish the goals, find the weak points, and test a venture’s opportunities. There are multiple types of research in business.

Let’s dive in!

Business Research Paper. Quantitative Methods

Survey-based research.

Survey-based research involves asking questions through online polls, surveys, or questionnaires. Companies use this method to collect market data and make correct business decisions. Previously, marketing specialists surveyed people in person. Now they question the population online via mailout or social media.

There are four types of survey research. The first two of them focus on the time frame. The last two differ by the purpose and do not emphasize statistical accuracy.

• Cross-sectional surveys gather data from the audience at a selected point in time.
• Longitudinal surveys collect data from the audience across a long period to understand how the respondents’ behavior changes throughout the given period.
• Explanatory surveys collect ideas and insights for business challenges.
• Descriptive surveys explore the public opinion, typical behavior, or attitude of a group of people.

Correlation Analysis

Correlation analysis is done to understand the co-dependence between two or several entities. In methodology, it is similar to a cause-effect study. But the results of correlation analysis are not conclusive. They require qualitative research or descriptive conclusions. The main features of correlation analysis are:

• It establishes the relationship strength between two numerical variables.
• The result is formulated as a positive (strong or weak), a negative, or no relationship.
• It is usually calculated in percentage.

Experimental Research

Experimental research intends to prove a theory. It is useful in exploring the consumer’s behavioral traits and finding out the possible ways to increase revenue. The researchers watch a focus group that undergoes the predesigned scenarios. Later they analyze the audience’s typical and divergent behavior to use the knowledge in improving their business.

• It consists of a hypothesis, a variable that the researcher manipulates, and a set of evaluated variables.
• Experimental research is done in a controlled environment.
• The results can be used in a cause-effect study.

Cause-Effect Study

Cause-effect study shows which factors are the cause and which are the consequences. It is planned and structured, which makes its findings conclusive. The researchers select a set of variables and apply mathematical analysis to their evolution in time.

More than often, this study is the next step to experimental research. Having determined the relationships between the variables, researchers can predict their future development. These are the most typical features of a cause-effect study:

• It is quasi-experimental research.
• It uses experimentation to find if a relationship between factors is causal or they are not related.
• There are always dependent and independent variables, so the main challenge is to consider all the elements.

Business Research Paper. Qualitative Methods

Case study: research papers about business.

Case studies are the most wide-spread practice in marketing research. They provide insights into the client’s behavior and preferences. It is also the best way to explore the possibilities of a given product in the market.

A case study usually describes and explains the success or effectiveness of a product or activity. As well as allows analyzing their negative aspects.

• The researchers need to explain why they selected such or another case.
• The right selection of the point of view on the subject defines the efficiency of the study.
• Many companies publish their case studies on their websites to boast of their success and attract new clients.
• A case study investigates a fact in a real-life context to find trends.

Online Research Paper about Business

Researchers find literature sources online, analyze their relevance to the given problem, and compare it. This comparison makes online research a semi-qualitative method as it requires ranging the materials by their importance. Still, it is a collection of secondary data, and one shall be very selective about the resources.

• Online research consists of analyzing available materials at libraries, annual reports, company listings, etc.
• The advancement of online databases has made this method the quickest and simplest one.
• It can be used at the initial stages of more in-depth investigations, like cause-effect or experimental studies.

Website Visitor Profiling

The method is also called website intercept surveys. It has emerged in recent years as thousands of new companies appear on the market.

Enterprises need to find out which of their website visitors are potential clients. They place client surveys right on their websites to collect direct feedback. Another source of visitor profiling is website analytical information. It shows the number and frequency of visits, returning clients, and which data they consume the most.

These are the main features of the profiling:

• It provides companies with extensive comprehension of who visits their website and why. No business can succeed without knowing their clientele!
• Most survey questions are about client satisfaction, path, and intentions.
• The demographical profiling follows all the statistical laws. That is why the more people answer the survey questions, the more accurate the results become.
• The researchers can explore user experience with the website and analyze questions and answers on more global client-related issues.

Interviews are similar to surveys, with the only difference in the depth of answers. Interviews allow clients to give open-ended responses, express themselves, and share their experience of dealing with the company.

Interviews are perfect for finding a solution to a question that could not be answered through quantitative research. For example, why a particular group of clients avoids purchasing certain goods.

• Extensive answers are a benefit, as they provide more accurate and personal information than standardized questionaries. But they are also a drawback, making feedback analysis a lengthy and resource-consuming task.
• The method is highly effective in collecting in-depth information on personal opinions, preferences, and experiences.
• For business research purposes, interviews contain the same set of questions for all the clients. It facilitates processing the answers.

✍️ How to Write a Good Business Research Paper

Conduct a primary research.

It is the broadest stage that encompasses all the possible sources, including social media posts and blogs. Not only research materials contain the information that is essential for a business.

Go beyond the boundaries!

Sometimes, unexpected insights wait in the most unexpected places. If your subject area involves the human factor, ask your friends and relatives what they think about the topic. It happens that people who are distant from your research issues show the most realistic view of things.

Literature for Your Business Essay Writing

This step is required to generate ideas and decide which information you are going to use. The latter will help you when choosing a topic and outlining the structure.

Review the books, guidelines, reports, and journals on the subject matter. Soon you will learn that not all its aspects are equally covered in the literature. Make a note of the most and the least accessible and reliable literature.

Most research, including business one, starts with a literature review part. To write something new, you should know what has been written by others and build your paper.

Choose Your Business Essay Topic

Avoid selecting topics that are insufficiently discussed in the literature (you have noted them in the previous step). Still, if you have much to write on the poorly covered topics, it is your advantage, and you will meet less competition.

If you have too few options, conduct brainstorming. Write down everything that comes to your mind, then cross out the weakest versions until the best one is left.

You can as well use the list of topics on the most perspective spheres in business .

Outline Your Business Essay Structure

The structure of all essays about business varies enormously according to the subject field, expected length, writer’s qualification, and research purpose. Still, some sections remain in all of them. The following paragraphs are the crucial parts that you can use as a template.

• Introduction. If you doubt how to write a business essay introduction, write it after the background information. Summarize the critical idea and comment on how you will address it. You can add definitions of terms you will use in the essay. Conclude the introduction with a thesis statement. It should consist of a sentence or two that concisely represent the purposes and scope of your paper.
• Literature review. This section describes any available background information you consider relevant to the title of your essay.
• Findings or analysis. If you write a research paper, this part discusses the results of your research. For a business essay, dedicate this section to analyzing the literature from the previous paragraph or the given business situation.
• Conclusion. Start with reiterating the main points of your findings. Then draw a logical conclusion of these points. Make your point of view transparent to the reader. Finally, give some recommendations for further study of the subject matter.
• Bibliography. The citation style determines the rules of this part.
• Appendices . Insert here the supporting materials (graphs or charts) that are too large to be included in the main body.

⏲️ After You Wrote a Business Paper

Edit & proofread.

The difference between proofreading and editing is the level of text taken into account for each check and correction. You edit words (spelling) and sentences (grammar, punctuation, and syntaxis). Meanwhile, you proofread the entire paper, verifying its logical flow, overall focus, and organization.

For this reason, put your work aside for a day or two before you start proofreading it. Try to read it as if it was for the first time. If you have to read something several times to understand, change that part or delete it. Eliminate all the unnecessary filler words.

Use Our Business Paper Checklist

Here’s a very helpful checklist with the aspects necessary for a good research paper. Go through the questions below and make notes on what needs to be revised.

• Does the title of your paper match the thesis statement and conclusion?
• Does your business essay follow a logical order?
• Are all the numerical examples taken from reliable sources, and are they up-to-date?
• Is the topical sentence at the beginning of each main body paragraph supported by what follows it?
• Are there references to all the used sources?
• Are there sources in your bibliography that you never referenced? (If yes, delete them)
• Is the language academic and easy to understand?
• Is the spelling, grammar, syntaxis, and punctuation correct?

And the last thing we prepared for you! Ready-made business essays you can use for inspiration.

Check it out!

Although the possible business essay topics are endless, some are used more often for study purposes. Below you can find a list of the most popular issues with essay examples. Their format is valid for most universities.

International Business Essay

International business is a topical sphere of economic activity nowadays. Overseas environment, culture, and particular features of doing business are the issues that define success.

• Etihad Airways and Business Internationalization
• Company Internationalisation, Its Ways and Reasons
• Coca-Cola Company: International Marketing
• Apple Company’s Penetration Strategy in the Russian Market
• Internet Influence on International Marketing
• Cultural Differences’ Impacts on International Business
• Samsung Group’s Entry Modes into Global Market

Business Law Essay

Business or commercial law is a branch of civil law that deals with personal and public issues. Like any other human activity, this sphere is subject to strict rules and regulations. Their violation entails problems for both sides of a contract.

• Corporate Governance Models in the UK and the US
• Transparency in Kuwaiti Corporate Governance and Stock Market
• Apple Inc’s Supply Chain, Ethics, and Governance
• Corporate Governance Concept and Its Implications

Business Management Essay

Management is a technical task that requires logic, time-management, efficiency, leadership, and global vision. Managers do not produce any product of their own. Without them, no product will be created and sold as they function as the link between employees, suppliers, and clients.

• Product Development Life Cycle Phases
• Kitchen Fashionable Furniture Company’s Marketing Plan
• Unilever Company: “Dove” Brand Evolution
• BlackBerry Brand Management and Competition
• Alibaba Group: New Brand Strategy
• Business Transformation: Innovation, Creativity, and Design
• Business Research Methods
• Management Philosophies and Corporate Performance
• Global Business Management and Strategies

Business Ethics Essay

Business ethics is a traditional way of behavior that facilitates the implementation of business law. It establishes the acceptable forms of action in corporations and the market. It also promotes integrity within a company, facilitating its interaction with investors and consumers.

• Facebook’s Information Ethics and Privacy Issues
• Business Ethics, Corporate Social Responsibility, and Moral
• Enron Company’s Business Ethics
• Corporate Social Responsibility on Customers
• Ethics Program Development for Company
• Louis Vuitton Company Business Ethics
• Work Ethics Application and Protection
• Business Ethics and Ethical Decision Making
• Ethical and Moral Issues Influence on Business

We sincerely hope that this guide improved your understanding of how to write a research paper about business.

If something is still not fully clear, go through it again, try to find another angle of perception.

Remember that creativity is always welcome in any kind of writing, though be careful – don’t overdo it.

Below you can find additional sources that we recommend to read.

Breathe out and just do it!

🔗 References

• Business Research: Definition, Methods, Types, and Examples
• Guide for Writing in Business; Southwestern University
• Academic Writing in the Business School: The Genre of a Business Case Report
• Qualitative and Quantitative Research for Small Business
• HARVARD BUSINESS SCHOOL WORKING PAPERS COLLECTION
• Recent Papers in Business Management; Academia.edu

Research Paper Analysis: How to Analyze a Research Article + Example

Film analysis: example, format, and outline + topics & prompts.

How to Write a Powerful MBA Essay—With Examples

The MBA essay is critical to your business school application. Read our guide to writing the perfect MBA essay, with successful admit examples.

Posted March 12, 2024

Featuring John K. , Alice S. , and Matt K.

How to Get into a Top 10 MBA Program

Wednesday, april 10.

11:00 PM UTC · 60 minutes

What is the MBA Essay?

The MBA admissions essay.

Those words alone are enough to make most MBA candidates run screaming. Writing in general is hard enough. Writing about why you want an MBA? Your short-term goals and career aspirations? What matters to you most, and why? Forget it.

Of course, you still have to write these essays.

The MBA essay is perhaps  the most important part of the business school application. (It's also getting more and more important by the day, with some business schools moving away from traditional, quantitative measuring sticks, like the GMAT and the GRE.) Every other part of the application — your GPA, your test scores, your letters of recommendation — are quantified, cut and dried, or out of your control. The essay is your chance to show up as a fully realized MBA candidate, with hopes, dreams, and vulnerabilities. Admissions committees are not simply assessing your candidacy as a future leader — they're looking to admit human beings. That's where the MBA applicant essays come in.

That being the case, rather than being intimidated by it, treat the essay like the opportunity that it is — the chance for you to highlight your unique, iridescent self; the only moment in the MBA admissions process (prior to the interview) when you can speak directly to the admissions officers; the time when you'll show them who you really are. It's not easy to write something that will do that, of course, but with the tips and tricks in this guide, and some help from one of Leland's vetted, world-class admissions coaches, we know you can do it. Give the essay the time, attention, and respect it deserves, and you'll be on your way to an offer of admission at your dream school.

Without further ado, let's dive in!

Ultimate MBA Essay Guide

See the MBA essay prompts, top tips from experts, and real examples from admits with this comprehensive guide.

How Long Will My MBA Essay Take?

First thing's first: let's talk about timing.

The MBA application is a behemoth; between exams, resumes, gathering your official transcripts, letters of recommendation, and the applications themselves, there's a lot to juggle. That being the case, we suggest you give yourself ample time to draft, write, and revise your essays. The last thing you want is to be rushed to the finish line.

So, give yourself  at least three months to write your MBA essays. That should allow you ample time to draft, write, and edit. For more information on timing your entire b-school application, click here for  A Comprehensive MBA Application Timeline--With Chart .

Now, on to the critical question:

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What Makes a Great MBA Essay?

At the highest level, the answer is the one that is truest to you. The whole point of these essays is to shine through as an authentic, vibrant human being, so the best essays are the ones that cut through the clutter, and allow you do to that.

Which begs the question — how  do you cut through the clutter and shine through as a vibrant human being? Here are four critical tips to follow as you begin thinking about your essays.

1. Answer the Question

This one sounds obvious, but you'd be surprised how many applicants launch into their story, get carried away, and forget to answer the question. Follow the prompt, and answer the question the admissions committee has asked you. Those prompts can actually be very useful when writing your essays — it's a great deal harder to write when you have no guidance or guardrails. With the MBA essays, you have a very specific question you need to answer. So answer it!

2. Be Specific

Another mistake some MBA applicants make is to stay at a high level in their essays, keeping their writing abstract and therefore inaccessible to the admissions committee. If at any point, an admissions officer could replace your name with the name of another applicant, then your essay isn't getting deep enough. It's not enough, for instance, to say that you suffered adversity in high school, or that you really, really want a Wharton MBA. You need to explain, in detail, the adversity you faced, and give concrete and unique reasons why you think Wharton is the right program for you. The best essays offer hyper-specific examples and anecdotes, with details and anecdotes that no other candidate could bring to the table. To get those anecdotes, we recommend using the STAR template, as explained below:

• Situation : What was the situation you were facing? Where were you? How old were you? If you were in a professional role during this anecdote, what was the role, and how long had you been in it? If you were volunteering, at what organization? How long had you been volunteering there? Why did you start? Offer all the relevant information that the admissions readers will need to understand your story.
• Task : What was the task at hand? What went wrong? In your professional role, what was the challenge you faced? In that volunteering experience, what were the hurdles you had to overcome? You can't have a good story without conflict or tension, so after you set up the anecdote, explain what that conflict or tension was (and remember, be specific!).
• Action : What was the action you took to resolve the problem? What did you have to do to fix that issue at work? How did you clear that hurdle in your volunteer experience? Again, be specific about how you came through on the other side of that conflict/tension — and while you're doing it, highlight your leadership capabilities as much as possible! Remember that top MBA programs are looking for future leaders who can assess a situation and decisively take action. (We'll say a bit more about this below, in the Personal Statement section.
• Result : What was the result of your action? If you were facing a growth problem at work, were you able to increase sales? If so, by what percentage? If you were advocating for diversity and inclusion at your local charity, what new programs did you implement to help with that effort, and what was the enrollment like in those new programs? Detail what happened in your anecdote with as much specificity as possible — and quantify, quantify, quantify!

Get Vulnerable

Most MBA admissions essay prompts are written with the goal of getting to know as much about you as possible in the shortest number of words. To do that, you're going to have to share real things from your life — to get personal, intimate, and vulnerable. Do not shy away from this. If you're starting to get emotional during the reflection, drafting, and writing process, good — that means you're on the right track. Keep going. Pro tip: If it’s making you cry, it will make them cry. Another good rule of thumb is to put something real and true on the table. Admissions officers have to read literally thousands of applications from thoroughly qualified individuals, some of whom might come from similar roles to yours, with letters of recommendation from equally impressive supervisors. In order to cut through that noise, you'll have to share something honest. If you're doing it right, this can feel risky. At some point, you’ll likely think to yourself: “Can I say that?” The answer is: “Yes.” Of course, there is a line, you don’t want to be crass or offensive but err on the side of being open and authentic. The very worst thing you can do is be overly cautious, and write something you think will please the admissions committee. These poor people have to read thousands of essays. If yours is just like everyone else’s, they’ll fall asleep. Don’t let that happen. Wake them up by putting yourself —your true, bright, vibrant, quirky self—on the page.

4. Don't Exaggerate

Finally, do not exaggerate, over-inflate, or lie. This goes without saying, but admissions committees are looking for honest candidates. The surest way to get rejected is to lie about something. (Business schools do a background check on you before you're properly admitted, so they will find out.) Don't be the person who over-inflates on their essays, then has their offer letter rescinded.

The Types of MBA Essays

All right — since we've covered high-level approaches to the MBA essays, it's time to dig into the various types.

There are three general categories of MBA essays you'll see across the board.

1. Personal Statement

These questions ask you to offer up something sincere about yourself. They'll often touch on such things as your values and your character. In these, you'll want to be as authentic as possible, while also highlighting attributes like leadership, intellectual vitality, and teamwork, that business schools are looking for. Here are a few examples of personal statement essays:

• As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (HBS)
• What matters most to you, and why? (Stanford GSB)

2. Why an MBA/Why This School

The next category of essays is the "Why an MBA" / "Why This School" set.

In these, schools first want to hear about how an MBA will fit into your career, both short and long term. Top MBA programs are looking for candidates who will: first of all, be gainfully employed upon graduating, second of all, have an illustrious career that will make their institution look good and encourage future generations of applicants to apply, and third, be consistent and generous donors. That being the case, they want to know about your career trajectory, and how an MBA will fit into it.

Pro tip: Here, you want to be ambitious and inspiring in laying out your future career, but not naïve. Walk the line between shooting for the stars and sounding dreamlike and uninformed.

In this set of questions, you'll also encounter questions geared at figuring out why you would want to attend a specific school. MBA programs want to know that you're serious about attending their school — yield, or the percentage of admitted candidates who accept their offers of admission, is an important metric for them — but they also want to envision how you'll contribute to their admitted class. What will you uniquely bring to the table, the things that you'll do that the other candidates wouldn’t be able to offer?

We've heard former deans of business schools say that, in choosing a class, they're curating a world-class dinner party, and that each person invited to the dinner party has to bring something different. What will you bring to the dinner party?

Pro tip: To demonstrate that you've done your research, and to help the admissions committee envision you in their program, indicate which classes you might take when earning your MBA and why, which professors you might hope to study with, and in which clubs you might participate.

Here are a few examples of "why MBA / why this school" essays:

• How is a Columbia MBA going to help you? (Columbia)
• What do you hope to gain professionally from the Wharton MBA? (Wharton)
• Why Stanford? Describe your aspirations and how your Stanford GSB experience will help you realize them. (Stanford GSB)

3. Behavioral/Other

Finally, most other essays will either be behavioral, asking you about experiences, traits, strengths, weaknesses, and achievements. There's a wide variety of topics here, but all the guidelines from above apply, with the final note to always prioritize authenticity (as mentioned in the Personal Statement section) and leadership ability (remember, business schools are choosing future leaders). Here are a few examples of behavioral/other essays:

• Describe the biggest commitment you have ever made. (Yale SOM)
• Tell us about your favorite book, movie, or song and why it resonates with you. (Columbia)
• Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others? (Stanford GSB)

Top MBA Program Essay Prompts (Updated 2022)

To help you get started, we've compiled the required prompts from a few top MBA programs below:

1. Harvard Business School (HBS)

As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (900 words)

For more information, visit A Guide to the HBS Essay .

2. Stanford Graduate School of Business

What matters to you most, and why? (650 words)

Why Stanford? (400 words)

Read What Matters Most When Writing the GSB Essays.

How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short and long-term goals, and resources available at Wharton. (500 words)

Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

For Wharton-specific advice, visit A Guide to the Wharton Essays .

4. Columbia Business School

Essay 1: Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what, in your imagination, would be your long-term dream job? (500 words)

Essay 2: The Phillips Pathway for Inclusive Leadership (PPIL) is a new co-curricular program designed to ensure that every CBS student develops the skills to become an ethical and inclusive leader. Through PPIL, students attend programming focused on five essential diversity, equity, and inclusion skills: Creating an Inclusive Environment, Mitigating Bias, Communicating Across Identities, Addressing Systemic Inequity, and Managing Difficult Conversations. Tell us about a time you were challenged around one of these five skills. Describe the situation, the actions you took, and the outcome. (250 words)

Essay 3: We believe Columbia Business School is a special place. CBS proudly fosters a collaborative learning environment through curricular experiences like our clusters and learning teams , an extremely active co-curricular and student life environment, and career mentorship opportunities like our Executives-in-Residence program .Why do you feel Columbia Business School is a good fit for you academically, culturally, and professionally? Please be specific. (250 words)

5. Chicago Booth

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250-word minimum)

An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of your career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are… (250-word minimum)

Read more at A Guide to the Booth Essays .

6. Kellogg Northwestern

Kellogg’s purpose is to educate, equip and inspire brave leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn? (450 words)

Values are what guide you in your life and work. What values are important to you and how have they influenced you? (450 words)

Read How to Nail Your Kellogg MBA Application Essays

7. MIT Sloan

MIT Sloan seeks students whose personal characteristics demonstrate that they will make the most of the incredible opportunities at MIT, both academic and non-academic. We are on a quest to find those whose presence will enhance the experience of other students. We seek thoughtful leaders with exceptional intellectual abilities and the drive and determination to put their stamp on the world. We welcome people who are independent, authentic, and fearlessly creative — true doers. We want people who can redefine solutions to conventional problems, and strive to preempt unconventional dilemmas with cutting-edge ideas. We demand integrity, respect, and passion.

Taking the above into consideration, please submit a cover letter seeking a place in the MIT Sloan MBA program. Your letter should conform to standard business correspondence, include one or more professional examples that illustrate why you meet the desired criteria above, and be addressed to the Admissions Committee (300 words or fewer, excluding address and salutation)

Applicants are required to upload a 1 minute (60 seconds) video as part of their application. In your video, you should introduce yourself to your future classmates, tell us about your past experiences, and touch on why MIT Sloan is the best place for you to pursue your degree.

How to Start Your MBA Essay

So you've read about the types of essays, and seen some of the prompts from top MBA programs. Now it's time to actually start diving into the essay.

The very first thing to do, before putting pen to paper, is to look inward.

Why do  you want an MBA? What role will this degree play in your professional growth? How do you imagine it will shape your life? What do you want out of your career? What is the most important thing in the world to you?

Yes, these are life’s deep-end questions, but you’ll need to tackle them in these essays, so before you start writing, take the time to think through them. Go for a run, swim some laps, bake a cake—however you get into the flow — and start a dialogue with yourself. Put down your work, turn your phone off, and give your mind permission to go to the places it usually avoids. That’s a good place to start. That’s where the answers are.

Pro tip: The first sentence is the hardest one to write. When you're starting out if it can intimidating and anxiety-producing. The trick is to simply put  anything  down — and don't look back. Keep putting one sentence after the other. You can edit later: let whatever comes to you out onto the page. If you’re struggling with self-critique, dim your computer screen until you can’t even see the words you’re typing. Then keep going.

Additional Tips & Tricks

Once you've started your essay, it's a matter of persistence: keep writing, then keep drafting and editing until you have something you're really proud of.

To help you with that process, here are a few more tips and tricks:

• Take Breaks

When you hit the wall — you will hit the wall — stop. This is your brain telling you it needs to do something else. Walk your dog. Take a lap around your room. Eat some cheese. Your body needs sleep every night to function; your mind is the same way. That next leap of inspiration will come exactly at the moment when you’re least expecting it.

• Read it Out Loud

When you finally have a draft, print it and read it out loud to yourself. Your ear will catch things your eyes miss. Reading out loud is the best way to pick up on spelling errors, clunky transitions, and paragraphs that still need ironing out. It’s also a good way to envision how the admissions committee will experience your essay.

Don’t be precious with your essay. Send it to anyone willing to read it. Solicit as much feedback as you can. If you don’t like what people have to say, you don’t have to incorporate it, but you need an impartial third party to give notes on what they’re seeing, thinking, and feeling. (You’re too close to things to do it for yourself.) This is where a Leland coach comes very much in handy!

• Complete Everything Early

This is more of a timing consideration, but you do not want to trip at the finish line because your internet went down the night before the deadline, or your credit card was denied when paying your application fee (it's happened before). Don't let that be you!

Here is another article to get you started, written by an expert essays coach: 7 MBA Essay Tips to Make You Stand Out in 2022 .

Example MBA Essays

Finally, here are two essays to help inspire you. The first, a personal statement essay, was submitted by an admit to Berkeley Haas' Executive MBA program; the second, a career goals / why MBA essay, was submitted by an admit to Chicago Booth's deferred MBA program.

Haas Admit:

A person’s identity is shaped by many different aspects, including family, culture, personal interests, and surrounding environments. Please share a facet of your identity or story that is essential to who you are. (300 words) My upbringing in India, filled with countless myths and legends, had a profound influence on me. The most formative tale was about a sage who prays for years to the goddess of knowledge, but in vain. In the end, the goddess didn’t appear for the sage because he was turning his prayer beads the wrong way! As a child, this story upset me: the sage worked so hard and had the right intentions. As an adult, though, I’ve come to realize that the goddess of knowledge was right: you can’t succeed unless you do things the right way. Seven years ago, two friends and I started a company, XXXX: a digital health platform that would allow patients to store medical records online and consult doctors remotely. We had early success—we brought on 2,000 patients at XXXX, a gynecology clinic in XXXX—but ultimately we didn’t have the resources to properly scale, and had to shut the company down. Among the many lessons I learned, the most valuable was that ideas and hard work are common; businesses succeed or fail based on execution—on doing things the right way. Two years ago, I relearned this lesson in the most painful way possible: when my marriage ended. My wife and I loved each other, but we weren’t there for each other when it mattered most. Our feelings weren’t enough—we had to back them up with the right actions. It’s disheartening when you have good intentions but still fall short. When this happens, though, you have to keep trying—because eventually you will do things the right way. I carry the story of the sage with me always, not as a harsh lesson, but as a motivating goal: one that keeps me striving towards doing things the right way.

Booth Admit:

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250 word minimum)

I want to start a geothermal company that will help lead the energy transition away from fossil fuels and toward renewable energy—by targeting existing oil wells as sites for geothermal plants. Oil fields are close to electric grids and have high nearby subsurface temperatures, making them ideal sites for geothermal plants. By building geothermal infrastructure nearby, my company will produce cleaner, cheaper energy, making it more profitable for operators to switch from oil to geothermal. As oil companies decommission their wells, I’ll negotiate for their land rights, so I can use their existing wells for new geothermal vents. I want my company to prove the case for economically viable, carbon neutral energy production. After getting an MBA I want to start a geothermal company which will help me lead the energy transition away from fossil fuels to renewable energy. I plan to target developed oil fields in Texas, where, in many places, producing wells are flowing enough hot fluid to generate clean energy. Using this geothermal heat, the carbon footprint of oil and gas extraction will decrease as fewer fossil fuels are utilized to power surrounding infrastructure. As the wells approach their economic life, I will negotiate the lease from various operators, saving them millions in plug and abandonment costs, and retrofit the wells for direct geothermal energy production via closed loop binary fluid systems, bringing emissions to zero. To accomplish this goal, I need to shore up my knowledge of energy economics and entrepreneurial finance, develop a strong sense of leadership, and build a network of like minded individuals that will help me lead the transition and I believe I can get those things at Chicago Booth. My immediate career goal is to develop my first co-production site in Shelby County, Texas at the Blanton well site, which produces abnormally heated fluid from the flanks of an active salt dome. Before investing in capital expenditures, developing a strong sense of energy economics and broader markets is necessary to verify financial feasibility. University of Chicago, through the Graduate-Student-At-Large: Business program, is already allowing me to accomplish this goal with my enrollment in “Microeconomics” with Professor Andrew McClellan. His instruction helped me understand the impact taxes and subsidies have on market equilibrium, an important aspect of renewable energy as green energy tax incentives continue to change on a yearly basis. As my company continues to grow, having a strong finance and accounting foundation is imperative to building and sustaining a healthy company. Electives such as “Accounting for Entrepreneurship: From Start-Up through IPO” will provide the skills I need to be successful by following the life-cycle of a business that originates as a start-up, and covers topics such as building an initial accounting infrastructure. I understand that execution of the business is as important as developing the idea and proof of concept, and Booth is the best place for me to develop financial fluency. Leading the energy transition will require a strong sense of leadership. Not only will I need to lead those I get to work with over my career, but to lead the energy transition, and reverse the impact fossil fuels have had thus far, I must have the emotional intelligence to inspire others to join me in my journey. The “Interpersonal Dynamics” course at Booth will allow me to develop my communication skills and better understand the emotions and perceptions of my colleagues. These skills, synthesized with leadership development acquired in “Leadership Practicum” will prepare me to act as a relational leader, who understands the needs of others. As a relational leader I hope to foster an environment which promotes happiness, and maximizes efficiency, not only to make our efforts in changing the world more successful, but to excite other people to join our cause.

To find the greatest chance of success in leading the energy transition, I will need a network of like-minded individuals who can provide a diversity of thought. Chicago Booth provides the opportunity to develop that network through different community experiences. The Energy Club’s “Energy Forward” conference, which designates time to topics in oil and gas and renewable energy will allow me to hear from industry leaders, build meaningful relationships with peers and contribute my sector experience to the public forum as I learn from those around me. Opportunities through the Entrepreneurship and Venture Capital Group such as “SeedCon” will help me connect with successful entrepreneurs and early-stage investors whose ideas and funding might change the course of my venture’s trajectory. Even in the GSALB program I have had the opportunity to connect with other students in various sectors, including the energy industry. I hope to continue to strengthen those connections and continue building new ones with matriculation into the full time program.

Here are several other articles that you may find helpful as you put together your MBA application:

• The Most Frequently Asked Questions on MBA Applications
• How to Answer the "Why an MBA?" Essay Question
• My Top Piece of Advice for MBA Applicants
• How I Nailed My MBA Interview and Gained Admission to Top 10 Business Schools
• 4 Expert Tips on Paying for Business School

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A Quick Guide on What is Essay on Business

If you’re fighting to write one perfect piece of essay on business. Then you’re at the right place. Later in this blog, we have brought you a whole damn essay on business. You can either make changes here and there in this essay or you can directly copy it as it is.

A business is an organization made up of people who work together to achieve common goals and objectives. In contrast, a business organization must have a perception that indicates what it hopes to accomplish in the future. As well as values that represent the organization’s integrity. A business organization consists of the people who make up an economic, industry, or trade enterprise. In addition, a business is a formal legal entity that sells goods, services, or both to customers.

Two Types of Business

Table of Contents

To distinguish between both the private and government areas of the economy. In addition, to state classic examples of business entities in the private sector. To know the distinction in liability among these business types. And to compare two non-traditional corporate types (cooperatives and franchises).

Feature of Business

1. economic institutions.

Businesses are economic institutions that only exist as long as they can generate revenue. Profit is the risk premium paid by the businessman. In exchange for his efforts and hard work. Profit is the engine of growth and a metric of a company’s success. Businesses collapse under their own weight if they do not make a profit.

2. Continuous process

Business is a continuous process, not a one-time event. It’s a constant cycle of manufacturing and distributing goods and services. A business cannot be defined as a single transaction of commerce. To expand and provide consistent returns, a business must be run on a regular basis.

3. Profit Motive

Profit is a key determinant of a company’s success or failure. It is the gap between a company’s revenue and costs. The basic purpose of most businesses is to make the most money feasible. Through the production and selling of goods and services. It’s an investment return. Profit is the engine that drives all commercial activities. Profit is necessary for the firm to survive, grow, and expand. It is self-evident that every business exists to make a profit. The business has numerous objectives, but the basic goal of every company is to make money. It is necessary for economic progress.

4. Uncertainties and Risk

Risk is defined as the impact of uncertainty on a company’s goals. Every business involves some level of risk. There are two categories of risks that businesses face: insurable and non-insurable. The risk that is insurable is predictable.

5. Creative and dynamic

Modern business is both inventive and dynamic by its very nature. For the manufacturing and distribution of goods and services. A business enterprise must come up with innovative ideas, approaches, and concepts. It entails bringing things to life in a fresh, unique, and innovative manner. Because the firm operates in a continually changing economic, social. And technical environment, one must be inventive. In order to meet the growing wants of consumers. Businesses should develop new products.

• Best business essay topics for beginners
• What is ethical business essay?
• What is different types of business essay format

Objectives of Business

1. increasing and maintaining profitability..

Maintaining profitability entails ensuring that revenue exceeds operational expenditures. Maintain a profit margin on items sold by managing expenses in both manufacturing and operations.

2. People and resource productivity

Company productivity is influenced by employee training, equipment upkeep, and new equipment acquisitions. Your goal should be to give all of the resources necessary for your staff. Furthermore to stay as productive as possible.

3. Outstanding Customer Service

Customer service is important for retaining customers and generating recurring income. Moreover,The main goal of your company should be to keep your consumers pleased.

4. Attracting and retaining employees

Employee turnover costs you money in terms of missed productivity and the costs of recruitment. Such as job postings and paying placement agencies. In addition, employee retention is improved by maintaining a productive and happy work environment.

5. Growth That Is Long-Term

Growth is forecasted using historical data and estimates. It necessitates the prudent management of firm assets such as cash and staff.

6. Finding the Right Clients

Marketing is more than just making ads and soliciting client feedback on product modifications. Understanding customer buying trends, identifying product distribution needs. Forming business relationships are all things. And these things may help your company generate more revenue.

7. Adapting to Change

Change management is the act of preparing your company for expansion. And implementing systems that can efficiently deal with a changing market. The goal of change management is to develop a dynamic organization that is ready to face your industry’s problems.

This blog post may help you to explore more about essay on business. In this blog we have talked about every aspect of business essay. And these aspect should know by the students if they want to score good grades.

Moreover if you are still have some doubts. Then you can hire our experts who can help you to clear all your doubts. You can also get the best help with MBA essays to score good grades in your essay.

Frequently Asked Question

What should be the format if i’m writing an essay on business.

Understand the difference between writing “an essay on business”. And writing “a business essay”. In one, you’re writing about business and other aspects related to it. Whereas in another you write about a particular case of any specific business.  For a business essay, you can use Introduction of one paragraph. ‘Main body of three paragraph. Conclusion of one paragraph’ approach. For an essay on business, there is no particular way of writing. In this type, you’re expected to ramble about business in a presentable manner. So that it is understandable.

What can I include in an essay on business?

You can start with setting an orientation about the basics of business. Then you can consider including definitions, features, characteristics, types, advantages, and disadvantages.

What is one proper definition of the business?

According to F. C. Hooper, “The whole complex field of commerce and industry, the basic industries, processing, and manufacturing industries, the network of ancillary services, distribution, banking, insurance, transport and so on, which serve and interpenetrate the work of business as a whole, are business activities.”

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Business Essay

Businesses always play a vital role in our society as it a very competitive when it comes to its own contributions. They satisfy the people’s needs and wants. They can even provide an  avenue to improve the lives of people to experience high standard of living. Businesses provide a way for people to obtain goods and experience services while earning something out of it. These goods and services provides improvement in the economic status, thus allowing people to have more jobs to apply. In this article, we will be going to tackle about creating essays involving businesses.

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Business essays tell about how someone makes earnings through the act of buying or selling a particular product. We all know that businesses are the foundation of profit and loss. It is also a very demanding profession that has been practiced and made popular over the past years. When you are in a business, you should be able to have a high level of skills in managing, building teamwork, patience and strength. You should always be physically, mentally and socially prepared and stable.

Business has always been incorporated with financial management , marketing, research, sales, safety and more. Before you decide starting your own business, you should be able to take note of the several considerations such as the type of structure that you are going to use. Businesses will also be affected by the scope and size of your firm. Other factors may include compliance requirements, control, taxes and the like. It covers different aspects in the industry which includes the distributors, wholesalers, companies, agriculture , financial services , manufacturers, transportation, utilities and more.

When you are going to set up a business, you will begin to realize that it affects your lifestyle. Every business success entails rewards, freedom, and personal satisfaction. Feels good, right?

Just like in any other essays, business essays also follow the three basic parts namely the introduction, body and conclusion.

Introduction of an Essay

The introduction of an essay usually is the attention getter. It is even the essential part of an essay. It usually tells the reader what to expect in an essay. It gives background about your topic and presents your thesis which is the central point of your essay. The first part of the sentence is the hook explaining why it is interesting to read. Instead of stating what your reader already knows, might as well state the reason why your essay will offer a different meaning and interpretation. Make the second sentence interesting by giving a background information about your topic and the rest are claims why it matters.

Conclusion of an Essay

Your conclusion must be able to contain the three parts namely the restatement of your thesis statement, general conclusion and the answers to questions pertaining to the topic itself. When you repeat your thesis statement, do not use the words that you have written in the introduction. The general conclusion consist of an explanation of their importance.

How do you make you business essay look presentable?

It should be properly organized from the format down to the texts. They should be outlined well in the paper.

How long should a business essay be?

Business essays can be long or short. Long essays can be 500 words. Short essays can be 150 words.

Why do we need to write business essays?

We write business essays to provide a detailed information to help improve a status of a particular business.

Business essays are just like any other essays that has the same elements and structure. The only thing is that you just have to get the purpose of your essay and tackle about what the business is going through, their products and also their services. Always make sure that your essay is clear and written concisely.

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Essay on Business-Types, Importance & Advantages of Business

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Business refers to a vital economic activity in our life. It concerns itself with producing, buying, processing and selling products for a regulated profit margins. The following Essay tells you the concept and importance of business, Types of business & its advantages for a country. This essay is truly helpful for school and college students, for school exams, assignments etc.

List of Topics

Essay on Business | Concept, Meaning, Importance, Types & Advantages of Business Essay

Business is defined as the activity of making one’s living or making money by producing or buying and selling products (such as goods and services). It is an organized activity through which individuals, groups or organizations produce and exchange tangible and intangible goods and services to create value for themselves or others. Businesses can be either for-profit entities or not-for-profit organizations.

Importance of Business

There are many reasons why business is important. One of the most obvious reasons is that businesses create jobs. They also generate tax revenue for the government, which helps to fund important programs and services. Businesses play a key role in the economy by providing goods and services to consumers. They also help to spur innovation and new ideas, which can lead to economic growth. Finally, businesses can be a source of social good, by providing goods and services that improve the quality of life for people in their community.

>>> Read Also : ” Short Paragraph On Unemployment”

Different Types of Business

There are many different types of businesses, but some of the most common include:

1. Small businesses: These are businesses that have a small number of employees and typically generate less revenue than larger businesses.

2. Medium-sized businesses: These are businesses that have a medium number of employees and generate more revenue than small businesses, but less than large businesses.

3. Large businesses: These are businesses that have a large number of employees and generate the most revenue of all business sizes.

4. For-profit businesses: These are businesses that are in the business of making a profit. They typically generate revenue by selling goods or services to consumers.

5. Not-for-profit businesses: These are businesses that are not in the business of making a profit. They typically generate revenue by receiving donations from individuals or organizations.

Advantages of Business

There are many advantages to doing business. Some of the most notable include:

1. Businesses Can Create Jobs: By starting or expanding a business, you can create new jobs for people in your community. This helps to boost the local economy and improve the quality of life for people in your community.

2. Businesses generate tax revenue: Businesses generate tax revenue for the government, which helps to fund important programs and services.

3. Businesses spur innovation: By starting or expanding a business, you can help to spur innovation and new ideas in your community. This can lead to economic growth and improve the quality of life for people in your community.

4. Businesses can be a source of social good: By providing goods and services that improve the quality of life for people in your community, businesses can be a source of social good.

>>> Related Post:  “ Essay on Entrepreneurship ”

Therefore, business is a wholesome activity that has many benefits for individuals, groups, and communities. It is an important part of the economy and helps to spur innovation and new ideas. Businesses can also be a source of social good, by providing goods and services that improve the quality of life for people in their community.

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Home » Others » Business Communication » Top 5 Tips for Writing a Successful Business Essay

Top 5 Tips for Writing a Successful Business Essay

Essay Writing can be a daunting task for many, but it doesn’t have to be! Writing a successful Business Essay can be made much easier with the right set of tips and tricks.

In this post, we’ll be discussing the top 5 tips for writing an effective and well-crafted Business Essay.

Whether you’re just starting in the world of business or have been in the industry for years, these tips will help you write an essay that stands out among the rest.

See Also: How to Write a Business Report

So, get ready, as we dive into the top 5 tips for writing a successful Business Essay.

Table of Contents

What is Essay Writing?

Essay writing is the process of creating an essay that addresses a specific topic or idea. An essay typically has three components:

• Introduction

The introduction provides an overview of the essay topic and is often followed by a thesis statement, which is the main argument of the essay.

The body of the essay expands on the thesis statement, providing evidence and supporting points.

The conclusion wraps up the essay, summarizing the main points and reinforcing the thesis statement.

Essay writing is important in many academic settings, particularly when it comes to Business Essays.

Understanding what is essay writing, how to write a business essay, and how to create a successful business essay can help you achieve better results in your educational pursuits.

Tips for Writing a Successful Business Essay

Writing a business essay can seem like a daunting task. While there are no hard-and-fast rules when it comes to essay writing.

There are some best practices and tips that can help you write an effective and persuasive essay. Here are five top tips for writing a successful business essay.

Brainstorm Your Topic

When it comes to writing a business essay, one of the most important steps is to brainstorm your topic.

This is because you need to ensure that your essay is relevant to the prompt and that it answers the question that was posed in the assignment.

See Also: What are the Qualities of a Good Content Writer

When brainstorming, think of the most important points you want to make and write them down. Ask yourself questions like:

• What is the goal of my essay?
• What information do I need to include?
• What angle can I take on this topic?

Make sure that you research all available resources to come up with an informed opinion and create an argument for your paper.

Once you have narrowed down your topic, you can begin outlining your essay.

Do Your Research

Before you start writing your business essay, it’s important to do your research. This means gathering information on the topic and familiarizing yourself with the content that is already out there.

Start by researching the fundamentals of essay writing, such as what is Essay Writing and How to Write a Business Essay.

Learning the basics will help you develop your essay’s structure and organization.

Next, dive deeper into the topic of your essay and look for relevant information and data that can be used in your paper.

A few places you can look for credible sources are scholarly journals, business magazines, and industry reports.

Additionally, take the time to understand your target audience and what their expectations are for an essay about this particular topic.

Finally, make sure you are up-to-date on any recent developments or changes related to the subject of your essay.

The best way to do this is to subscribe to newsletters and stay tuned in to news sources related to the topic.

Having a thorough understanding of the subject matter can help you create a better-informed argument and make more informed decisions when writing your essay.

Outline Your Essay

When writing a business essay, it is essential to structure your thoughts and ideas in an organized way.

An outline will help you keep your essay on track and make sure you include all the relevant points that you want to discuss.

A business essay should be divided into several sections, each of which discusses one point in detail.

To create an effective outline for your essay, start by brainstorming ideas related to your topic. Make a list of these points and then group them into categories.

See Also: Parts of a Short & Long Business Reports

Once you have your main topics, make a note of the main points within each one that you wish to cover in your essay.

Next, arrange your ideas in a logical sequence. Consider which order will make the most sense for the flow of your essay and which points need to be discussed first before the others.

This will help you create a clear argument with a clear introduction, body, and conclusion.

Finally, use this outline as the basis for your essay. When writing, refer back to this document to make sure you don’t leave any important points out and that you include all relevant evidence to back up your argument.

This outline will also ensure that you stay on track throughout the writing process and avoid any unnecessary digressions or tangents.

By following these steps and outlining your essay beforehand, you can ensure that your essay is well-structured and conveys your message.

Creating an effective outline for your business essay can help you write a successful essay that meets the criteria of the assignment.

Write Your Essay

Once you have done your research, outlined your essay, and brainstormed your topic, it’s time to write your essay.

When writing your business essay, remember to focus on the purpose of the essay and the audience that you are writing for.

Start by introducing your topic and giving a brief overview of the main points you will be making in the essay.

This should help the reader to understand the main idea that you are trying to convey.

Be sure to include enough information for the reader to gain an understanding of the topic and to be able to form their own opinion about it.

When it comes to the body of your essay, begin each paragraph with a clear and concise statement of your argument.

Be sure to back up each argument with evidence from reliable sources and facts.

Make sure to stay focused on one point per paragraph and provide adequate evidence to support your claims.

Finally, conclude your essay by summarizing the key points you have made in the essay and offer any potential solutions or conclusions that you have drawn from your research.

You may also want to suggest areas for further research and offer any recommendations.

By following these steps, you can ensure that you are writing a successful business essay. Just remember to be clear, concise, and organized when writing your essay.

Also, make sure that you are using reliable sources and facts to support your arguments. By doing this, you can ensure that your essay is both well-researched and well-written.

Edit and Proofread Your Essay

After all the hard work of researching, outlining, and writing your business essay, it’s time to perfect it by editing and proofreading it.

Editing your essay means checking for errors in spelling, grammar, and punctuation, as well as ensuring that your essay is logically organized and flows well.

See Also: What are the Qualities of a Good Business Report

Make sure you read your essay several times to ensure there are no typos or other mistakes.

Proofreading your essay comes after editing and requires you to look out for smaller mistakes such as typos and misspelled words.

To make sure you don’t overlook anything, read your essay out loud or have someone else read it for you. Don’t forget to check for proper formatting, too!

By taking the time to edit and proofread your business essay, you can ensure that it’s free from any mistakes and is as professional and polished as possible.

When you are happy with the result, you can be confident that you have crafted a successful essay that will impress readers.

So don’t skimp on the editing and proofreading process – it can make all the difference when it comes to achieving the best results.

Writing a business essay can be daunting, but it doesn’t have to be. By following these simple steps and putting in the necessary effort, you can easily master the craft of essay writing and write an effective and engaging business essay.

When done properly, a well-written business essay can be a powerful tool to share your ideas and communicate your message.

So, take the time to research, plan and write your essay with care, and you will surely be rewarded for your efforts.

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Strategies for success: 8 tips to craft a winning business essay, april 20, 2023.

In this article, we will explore eight key tips that will guide you toward success in creating a winning business essay . From understanding the nuances of the subject matter to presenting your ideas with clarity and conviction, these tips will empower you to craft a remarkable piece of written work. 

8 great tricks for writing a winning business essay

When it comes to writing a winning business essay, using effective strategies can make all the difference. By implementing the following eight tips, you can enhance your essay’s quality and increase the chances your business writing has a maximum impact on your target group of people.

Choose a topic

The first step in writing a great college assignment is choosing the right topic. Often students are given topics to work with, simplifying things as they only need to ensure that their content aligns with the subject and the project’s scope. When handed the freedom to choose, however, you have to make sure that your business topic is relevant, interesting, and narrow enough to be covered in the length indicated. For the best topic, review available evidence through preliminary research, ensuring that there are enough sources to support your writing. 

Brainstorm and outline

Once you have understood what is expected, brainstorm ideas and create an outline. Outlining saves you time and ensures you stick to the topic. It includes your main points and allows you to gather evidence and examples for your essay. Write down what you can think of relating to the topic for a good outline.

You can develop these ideas further in readiness for the writing process through research. Sure, you will need to create a thesis statement to guide you with the outline. A thesis is a statement or two at the end of your opening paragraph, presenting your primary argument and telling readers what to expect from the writing. 

Follow the right format

Use the conventional format to create your essay, opening with a good introduction before going into the body paragraphs. Only have one idea in each paragraph, explaining it in detail using evidence before moving to the next idea. Use transition phrases and sentences to tie your writing together. 

Stick to the right note

Your tone of voice, when you write a business document, matters as it helps you establish and balance your brand. Experts indicate that business writing demands consistency across all written communications. It means creating a unique voice to maintain in all your documents, allowing audiences to identify with your material.

When prospects and potential clients view the material, they should instantly associate it with your product. It is ok if you need to learn how to create an outstanding paper; you can always hire a reliable service like EssayUSA to work on your task. 

Get to the point quickly

There is no place for small talk in business writing. Readers will have limited time to consume your content; you cannot spend it going through unnecessary information. So, to create exceptional writing for business. Ensure that you get to the point as soon as possible. You don’t want to distract your readers before they get to listen to your main message.

Your safest bet is ensuring your content is scannable, allowing readers to find the most crucial information in your essay easily. If possible, include headings and subheadings in your writing, making sure the structure of your document is easily accessible to your readers. 

Be clear and concise

One of the vital things you can do when writing a business document is to ensure clarity and conciseness. Experts recommend using plain language to write business papers. There is no need for lengthy and distracting paragraphs. You need to keep your writing short and clear, articulating your points in as few words as possible.

Expert writers also use specifics to highlight their points, avoiding being vague in their business writing. Always keep the goal of your writing in mind throughout the process.

Avoid clichés and jargon

Read and understand the instructions.

When writing a business essay for an academic project, there will be a set of instructions you are expected to follow. These indicate what the student will achieve within the project’s scope and outline elements like formatting, citations, length, and the number of sources. Before writing your assignment, ensure these guidelines are clear by reading them multiple times. Ask your professor to clarify elements that seem vague or complicated. 

Crafting a winning business essay requires a combination of skill, knowledge, and creativity. By implementing the eight tips discussed in this article, you can create an impactful essay that will impress your professors, colleagues, or clients.

With practice, persistence, and dedication, you can achieve success in the world of business essay writing. So, start writing, and let your words inspire and captivate your readers.

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How to Write an Essay Introduction | 4 Steps & Examples

Published on February 4, 2019 by Shona McCombes . Revised on July 23, 2023.

A good introduction paragraph is an essential part of any academic essay . It sets up your argument and tells the reader what to expect.

The main goals of an introduction are to:

• Catch your reader’s attention.
• Give background on your topic.
• Present your thesis statement —the central point of your essay.

This introduction example is taken from our interactive essay example on the history of Braille.

The invention of Braille was a major turning point in the history of disability. The writing system of raised dots used by visually impaired people was developed by Louis Braille in nineteenth-century France. In a society that did not value disabled people in general, blindness was particularly stigmatized, and lack of access to reading and writing was a significant barrier to social participation. The idea of tactile reading was not entirely new, but existing methods based on sighted systems were difficult to learn and use. As the first writing system designed for blind people’s needs, Braille was a groundbreaking new accessibility tool. It not only provided practical benefits, but also helped change the cultural status of blindness. This essay begins by discussing the situation of blind people in nineteenth-century Europe. It then describes the invention of Braille and the gradual process of its acceptance within blind education. Subsequently, it explores the wide-ranging effects of this invention on blind people’s social and cultural lives.

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Table of contents

Step 1: hook your reader, step 2: give background information, step 3: present your thesis statement, step 4: map your essay’s structure, step 5: check and revise, more examples of essay introductions, other interesting articles, frequently asked questions about the essay introduction.

Your first sentence sets the tone for the whole essay, so spend some time on writing an effective hook.

Avoid long, dense sentences—start with something clear, concise and catchy that will spark your reader’s curiosity.

The hook should lead the reader into your essay, giving a sense of the topic you’re writing about and why it’s interesting. Avoid overly broad claims or plain statements of fact.

Examples: Writing a good hook

Take a look at these examples of weak hooks and learn how to improve them.

• Braille was an extremely important invention.
• The invention of Braille was a major turning point in the history of disability.

The first sentence is a dry fact; the second sentence is more interesting, making a bold claim about exactly  why the topic is important.

• The internet is defined as “a global computer network providing a variety of information and communication facilities.”
• The spread of the internet has had a world-changing effect, not least on the world of education.

Avoid using a dictionary definition as your hook, especially if it’s an obvious term that everyone knows. The improved example here is still broad, but it gives us a much clearer sense of what the essay will be about.

• Mary Shelley’s  Frankenstein is a famous book from the nineteenth century.
• Mary Shelley’s Frankenstein is often read as a crude cautionary tale about the dangers of scientific advancement.

Instead of just stating a fact that the reader already knows, the improved hook here tells us about the mainstream interpretation of the book, implying that this essay will offer a different interpretation.

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Next, give your reader the context they need to understand your topic and argument. Depending on the subject of your essay, this might include:

• Historical, geographical, or social context
• An outline of the debate you’re addressing
• A summary of relevant theories or research about the topic
• Definitions of key terms

The information here should be broad but clearly focused and relevant to your argument. Don’t give too much detail—you can mention points that you will return to later, but save your evidence and interpretation for the main body of the essay.

How much space you need for background depends on your topic and the scope of your essay. In our Braille example, we take a few sentences to introduce the topic and sketch the social context that the essay will address:

Now it’s time to narrow your focus and show exactly what you want to say about the topic. This is your thesis statement —a sentence or two that sums up your overall argument.

This is the most important part of your introduction. A  good thesis isn’t just a statement of fact, but a claim that requires evidence and explanation.

The goal is to clearly convey your own position in a debate or your central point about a topic.

Particularly in longer essays, it’s helpful to end the introduction by signposting what will be covered in each part. Keep it concise and give your reader a clear sense of the direction your argument will take.

As you research and write, your argument might change focus or direction as you learn more.

For this reason, it’s often a good idea to wait until later in the writing process before you write the introduction paragraph—it can even be the very last thing you write.

When you’ve finished writing the essay body and conclusion , you should return to the introduction and check that it matches the content of the essay.

It’s especially important to make sure your thesis statement accurately represents what you do in the essay. If your argument has gone in a different direction than planned, tweak your thesis statement to match what you actually say.

To polish your writing, you can use something like a paraphrasing tool .

You can use the checklist below to make sure your introduction does everything it’s supposed to.

Checklist: Essay introduction

My first sentence is engaging and relevant.

I have introduced the topic with necessary background information.

I have defined any important terms.

My thesis statement clearly presents my main point or argument.

Everything in the introduction is relevant to the main body of the essay.

You have a strong introduction - now make sure the rest of your essay is just as good.

• Argumentative
• Literary analysis

This introduction to an argumentative essay sets up the debate about the internet and education, and then clearly states the position the essay will argue for.

The spread of the internet has had a world-changing effect, not least on the world of education. The use of the internet in academic contexts is on the rise, and its role in learning is hotly debated. For many teachers who did not grow up with this technology, its effects seem alarming and potentially harmful. This concern, while understandable, is misguided. The negatives of internet use are outweighed by its critical benefits for students and educators—as a uniquely comprehensive and accessible information source; a means of exposure to and engagement with different perspectives; and a highly flexible learning environment.

This introduction to a short expository essay leads into the topic (the invention of the printing press) and states the main point the essay will explain (the effect of this invention on European society).

In many ways, the invention of the printing press marked the end of the Middle Ages. The medieval period in Europe is often remembered as a time of intellectual and political stagnation. Prior to the Renaissance, the average person had very limited access to books and was unlikely to be literate. The invention of the printing press in the 15th century allowed for much less restricted circulation of information in Europe, paving the way for the Reformation.

This introduction to a literary analysis essay , about Mary Shelley’s Frankenstein , starts by describing a simplistic popular view of the story, and then states how the author will give a more complex analysis of the text’s literary devices.

Mary Shelley’s Frankenstein is often read as a crude cautionary tale. Arguably the first science fiction novel, its plot can be read as a warning about the dangers of scientific advancement unrestrained by ethical considerations. In this reading, and in popular culture representations of the character as a “mad scientist”, Victor Frankenstein represents the callous, arrogant ambition of modern science. However, far from providing a stable image of the character, Shelley uses shifting narrative perspectives to gradually transform our impression of Frankenstein, portraying him in an increasingly negative light as the novel goes on. While he initially appears to be a naive but sympathetic idealist, after the creature’s narrative Frankenstein begins to resemble—even in his own telling—the thoughtlessly cruel figure the creature represents him as.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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Your essay introduction should include three main things, in this order:

• An opening hook to catch the reader’s attention.
• Relevant background information that the reader needs to know.
• A thesis statement that presents your main point or argument.

The length of each part depends on the length and complexity of your essay .

The “hook” is the first sentence of your essay introduction . It should lead the reader into your essay, giving a sense of why it’s interesting.

To write a good hook, avoid overly broad statements or long, dense sentences. Try to start with something clear, concise and catchy that will spark your reader’s curiosity.

A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

The thesis statement is essential in any academic essay or research paper for two main reasons:

• It gives your writing direction and focus.
• It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

The structure of an essay is divided into an introduction that presents your topic and thesis statement , a body containing your in-depth analysis and arguments, and a conclusion wrapping up your ideas.

The structure of the body is flexible, but you should always spend some time thinking about how you can organize your essay to best serve your ideas.

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Why College Can Be A Hard Choice

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Elizabeth Wardle's Journal Summary

In Elizabeth Wardle’s journal, she discuses the differences between college writing and high school writing. Wardle often found that college students refer to their concepts that were taught in high school. As some students come to college well prepared in writing, other students fall short and don’t quite understand the concept of good writing. Wardle stated that many high school teachers focused on the technique and rules of writing, rather than using your knowledge and simply writing what you know. College students need to focus on their writing rather than the rules of it.

The General Education Program At University Of South Carolina Upstate

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Essay about Business Administration

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Business and Management is a course I believe that I have the qualities and skills to create a successful career in this area. Ever since I can remember, I recall always wanting to organise everyone and give them certain tasks to do. In fact, even when I was just playing with my friends. I remember how I used to organise all the plays and concerts that we did. I have been inspired by my own Father a director of a successful business organization which has been managed by him over years and also supporting him is a team of well qualified marketers who really know how to move the margins of the companies supply and demand of goods worldwide. This is a field which we encounter in our everyday life which involves with the buying, selling,

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Definition of a Small Business

Understanding small businesses, what are naics codes, importance of small businesses, small business resources, types of small business structures, the bottom line.

• Small Business

What Is a Small Business? Definition, Characteristics, and Challenges

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations worldwide and a unique focus on the consumer. Her mortgage expertise was honed post-2008 crisis as she implemented the significant changes resulting from Dodd-Frank required regulations.

A small business is a company of relatively limited size, as measured by its revenue, number of employees, or both. Often described as the backbone of the U.S. economy , small businesses range from sole proprietorships to partnerships and corporations with multiple owners and sometimes hundreds of workers.

According to the U.S. Small Business Administration (SBA) , there are more than 33 million small businesses in the country today, employing close to 62 million Americans.

Key Takeaways

• Small businesses are generally defined in terms of their revenue or number of employees.
• The criteria for what’s considered small can vary from one industry to another.
• The U.S. Small Business Administration (SBA) sets the revenue and employee limits for specific types of business.
• Qualifying as a small business can make a company eligible for government contracts and other financial benefits.
• Small businesses can structure themselves in a variety of ways for tax and legal purposes, including insulating their owners from financial liability.

Small businesses are typically defined by metrics such as their number of employees and their annual revenues.

For simplicity’s sake, the SBA’s Office of Advocacy generally defines one as “an independent business having fewer than 500 employees.” But, as explained in the next section of this article, under the SBA’s official standards, a small business can have as many as 1,500 employees, depending on the industry, and its annual revenue can range as high as $40 million.

Most small businesses, however, are truly small. In 2023, according to SBA data, close to 82% of small businesses in the United States were one-person operations, with no employees aside from the owner.

The federal government established the North American Industry Classification System (NAICS) in 1997. Its purpose, according to the U.S. Census Bureau, was to create a standard that federal statistical agencies could use in “classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.”

The NAICS assigns six-digit codes to businesses. The first two digits refer to the sector of the economy in which they operate, the next two to their particular subsector and industry . The remaining digits further narrow the type of business it is, to the point that NAICS codes can be highly specific. For example, an orange grove is a 111310, while an apple orchard is a 111331, and an advertising agency is a 541810, while a public relations agency is a 541820.

The NAICS codes do not differentiate between small and large businesses. For example, both a single-person ad agency and one with thousands of employees and offices all over the world would have the same six-digit number.

However, the Small Business Administration uses the codes and applies its own “size standards,” either in terms of annual receipts or number of employees, to determine what constitutes a small business within a particular field. The SBA defines annual receipts as the company’s total income or gross income plus cost of goods sold (COGS) .

For example, an orange grove qualifies as a small business if it takes in no more than $4 million annually, while an apple orchard can take in up to $4.5 million. An ad agency is small if its revenue is under $25.5 million, while a PR agency can only have revenue of up to $19 million and remain small by definition.

When the SBA divides businesses into small and large by the number of employees, the maximums can vary widely across industries. For example, a fruit and vegetable wholesaler can have no more than 100 employees and be considered small, while an aircraft manufacturer can have as many as 1,500. Generally speaking, 1,500 is about the maximum for any enterprise under current rules.

The SBA size standards are especially important for businesses competing for government programs or contracts, as explained below. The SBA website has a Size Standards Tool that businesses can use to see if they qualify as small under its criteria.

Most small businesses will have a primary NAICS code, but they may also have additional codes if they offer multiple products and services.

Small businesses are vital to the U.S. economy. In fact, by its definition, the SBA’s Office of Advocacy says small businesses constitute 99.9% of U.S. businesses overall. Together, they account for 43.5% of the country’s gross domestic product (GDP) and 39.4% of private-sector payrolls.

Small businesses also accounted for 62.7% of net new job creation from 1995 to 2023, the SBA says.

Small businesses that qualify are eligible for funding and other forms of assistance through the federal government, state and local governments, and private and nonprofit sources. Among the major ones:

The SBA doesn’t offer loans itself but provides guarantees to approved lenders, making it easier for small businesses to borrow money. SBA loans range from $500 to $5.5 million and can be used for working capital or to finance the purchase of fixed assets, such as machinery. The SBA also has a loan program for exporters.

Small-business grants , which normally do not have to be paid back, are harder to obtain than loans. The SBA doesn’t provide grants for starting or expanding small businesses, but the federal government has several grant programs for specific types of businesses. Two of them are the Small Business Innovation Research (SBIR) program and the Small Business Technology Transfer (STTR) program.

The U.S. Treasury Department, through its State Small Business Credit Initiative, also provides money to states, U.S. territories, and tribal governments, which they can then use to support small businesses in their area.

In addition, some state and local governments and a number of private corporations have their own grant-making initiatives aimed at encouraging small business.

Government Contracting

As the SBA points out, “The U.S. government is the largest customer in the world. It buys all types of products and services—in both large and small quantities—and it’s required by law to consider buying from small businesses.”

To facilitate that, the SBA offers programs to help small businesses compete for federal contracts, some targeting specific types of business owners, such as women, Native Americans, or military veterans. It also administers Small Business Development Centers in every U.S. state and territory, in conjunction with the private sector, educational institutions, and state and local governments. Their goal is to provide resources to current and would-be small business owners.

Small businesses can choose to structure themselves in a variety of ways for tax and legal purposes . Here are the common types, listed in relative order of complexity.

Sole Proprietorship

The simplest and most common type of small business, sole proprietorships can have only one owner. The owner doesn’t have to file a separate tax return but reports their business income (or losses) on a Schedule C form attached to their regular 1040 tax return.

Partnership

If two or more people want to own a business together, they can form a partnership. Partnerships come in two basic types: limited partnerships (LPs) and limited liability partnerships (LLPs) .

In a limited partnership, one person serves as the general partner and takes on most of the liability, or risk, for the company, while the other partner or partners have more limited exposure. In a limited liability partnership, all partners have limited liability. In both cases, the income from the business passes through to the owners, who report it on their individual tax returns.

Limited Liability Company

A limited liability company (LLC) can have one or more owners. As with the two types of partnerships, it is set up to reduce the owner’s or owners’ personal liability in the event of a lawsuit or other financial difficulty. LLC income can be reported on either an individual tax return or a business tax return.

Corporation

Corporations can also shield their owners from financial liability resulting from the actions of the business. There are two basic types: S corps and C corps .

S corps can have from one to 100 owners, who report their share of the company’s profits or losses on their individual tax returns. C corps, which are probably what most people think of as a corporation, can have a single owner or many thousands of them, in the form of shareholders. C corps file corporate tax returns, and any dividends they pay out are also taxable on the recipients’ individual tax returns, a situation sometimes referred to as double taxation .

Benefits of a Small Business

Small businesses can benefit their owners in a range of ways. The business is likely to be less bureaucratic than a large company, allowing its owner or owners a greater degree of autonomy. If the business is profitable, its owners also stand to benefit more directly than they would as employees of a larger enterprise.

Owning a business can also entitle a person to a long list of tax deductions for which might not otherwise be eligible. For example, if they work from home and maintain an office there, they may be able to write off a portion of their housing costs.

Challenges Facing Small Businesses

Running a small business isn’t for everyone. Just as owners stand to profit more if the business succeeds, they may suffer more financially if it fails. Many times, they will have put their life savings on the line.

Small businesses can face other challenges based on their size. They may find it harder to raise capital for expansion or other purposes. They may also have more trouble hiring employees in a tight labor market if they’re unable to offer wage and benefit packages that are competitive with their larger counterparts.

However, many small businesses manage to overcome the obstacles. Looking at the pre-COVID years of 1994 to 2000, the SBA reports that an average of 67.7% of new businesses survived at least two years. In other words, about a third of new businesses failed, but two-thirds made it that far. The five-year survival rate for that period was 48.9%.

How Many Employees Does a Small Business Have?

Depending on its industry, a small business can have as few as one employee to as many as 1,500 or so and still meet the U.S. Small Business Administration (SBA) size criteria. According to the most recent SBA figures, among small firms with paid employees (as opposed to sole proprietorships where the owner is the lone employee), the average number was 11.7.

What Are the Most Common Types of Small Businesses?

The most common type of small business by far is a sole proprietorship, with a single owner. Among the least common would be a C corporation, which is far more costly to set up and administer.

What Criteria Define a Small Business?

The SBA defines small businesses based on their revenues and numbers of employees, in accordance with their particular industry. They must also meet these general criteria, reprinted here verbatim:

• Be a for-profit business of any legal structure
• Be independently owned and operated
• Not be nationally dominant in its field
• Be physically located and operate in the U.S. or its territories

Why Are Small Businesses Important to the Economy?

Small businesses are of critical importance to the economy in large measure because of the jobs they provide. According to the latest SBA figures, small businesses employ nearly half of all private-sector workers (46.4%), or close to 62 million people. In addition, small businesses are often seen as more nimble than their larger counterparts, making them a major source of new innovations.

Small businesses play a big role in the U.S. economy. While they can be risky for their owners, they also hold the potential for significant financial rewards. In addition, studies have shown that small business owners are often happier in their jobs than people who work for others. A 2023 Pew Research Center study, for example, reported that “Most self-employed workers (62%) say they are extremely or very satisfied with their job, compared with 51% of those who are not self-employed.”

U.S. Small Business Administration, Office of Advocacy. “ Frequently Asked Questions About Small Business 2023 .”

Code of Federal Regulations. “ 13 CFR Part 121—Small Business Size Regulations: § 121.201 What size standards has SBA identified by North American Industry Classification System codes? ”

U.S. Small Business Administration, Office of Advocacy. “ Frequently Asked Questions: March 2023 ,” Page 1.

U.S. Census Bureau. “ North American Industry Classification System .”

Executive Office of the President, Office of Management and Budget, via U.S. Census Bureau. “ North American Industry Classification System: United States, 2022 ,” Pages 18, 25, and 61 (Pages 20, 27, and 63 of PDF).

Executive Office of the President, Office of Management and Budget, via U.S. Census Bureau. “ North American Industry Classification System: United States, 2022 ,” Page 74 (Page 76 of PDF).

U.S. Small Business Administration. “ Size Standards .”

U.S. Small Business Administration. “ Basic Requirements .”

U.S. Small Business Administration. “ Loans .”

U.S. Small Business Administration. “ Grants .”

U.S. Department of the Treasury. “ State Small Business Credit Initiative (SSBCI) .”

U.S. Small Business Administration. “ Contracting Guide .”

U.S. Small Business Administration. “ Grow Your Business .”

U.S. Small Business Administration. “ Office of Small Business Development Centers .”

U.S. Small Business Administration. “ Choose a Business Structure .”

Internal Revenue Service. “ Sole Proprietorships .”

Internal Revenue Service. “ Limited Liability Company (LLC) .”

Internal Revenue Service. “ Forming a Corporation .”

Internal Revenue Service. “ S Corporations .”

Internal Revenue Service. “ Topic No. 509, Business Use of Home .”

U.S. Small Business Administration, Office of Advocacy. “ Frequently Asked Questions: March 2023 ,” Page 3.

U.S. Small Business Administration, Office of Advocacy. “ Frequently Asked Questions: March 2023 ,” Page 4.

Pew Research Center. “ Self-Employed People in the U.S. Are More Likely than Other Workers to Be Highly Satisfied with Their Jobs .”

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What Is Business Intelligence? Essay

Business intelligence (BI) is a process driven by the technology used to analyze collected data, convert the data into information, and put forward detailed knowledge. The process allows managers, executives, and other business leaders to generate effective and accurate company choices or decisions faster or quicker to deliver better outcomes in the required time (Stedman, 2022). There are various uses of business intelligence in business depending on the required process. First, a company such as HelloFresh utilizes digital markets to improve conversions. The centralized business intelligence has significantly saved more than 10 hours of marketing analytics through report-process automation (“Real-world applications of business intelligence”, 2022). Second, the Coca-Cola Company has maximized its operations through automation of the reporting processes and improvement of customer relationships through mobile dashboards that operate in real-time. This has enabled the company to attain a unique competitive advantage. Third, Amazon Company uses analytics to enhance its logistics and supply chain performance.

Some of the benefits of business intelligence include delivering correct data at the required or proper time. The right or correct data is a significant factor that allows organizational leaders to arrive at effective, accurate, and quick decisions in the business environment (Stedman, 2022). Another benefit of BI is that it improves worker and customer satisfaction since the manager is able to analyze their clients’ comments which provides necessary information for their workers to promote quality service for their customers. Quality service allows for better performance of the company (Stedman, 2022). Moreover, BI can lead to increased business productivity as its tools can be utilized in the analysis and selection process, leading to faster progress of these activities compared to manual tasks. Lastly, BI improves since custom reports foster communication, enabling individuals to share their knowledge with other company workers and promoting overall organizational performance.

Stedman, C. (2022). What is business intelligence? BI defined . Search Business Analytics.

Real-world applications of business intelligence . (2022). Tableau. Web.

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Why Some Companies Grow Amid Uncertainty — and Others Don’t

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• David Garfield

A survey of 3,000 global executives suggests that it’s not strategic thinking that sets them apart. It’s their inclination to move quickly.

When you cannot base strategy on reasonably certain premises — or when those reasonable premises are undone by unforeseeable events — what is a company to do? You still have to make plans, allocate capital, and invest for the future. Some argue that agility is the key to thriving in disruptive times, but if all you do is pivot, you are just going around in circles. The annual AlixPartners Disruption Index surveys 3,000 global executives about what is knocking them sideways. Among other things, it shows that three out of five say that it is increasingly challenging to know which disruptive forces to prioritize. Amid all this, there is a group of companies doing very well: about one in five said their companies lead their industry in revenue growth. In this article, the authors dig into that 2024 data to find out what sets these companies apart, and what other companies can learn from them about setting growth strategy in an uncertain world.

Strategic planning plays a key role in helping companies anticipate and manage business cycles. But forces like emerging digital technologies, climate change, and deglobalization — not to mention “black swan” events like the Covid-19 pandemic and wars — have turned a rolling sea into a choppy one, where companies are beset by currents, crosscurrents, riptides, and squalls. This multiplicity of related, unrelated, and inter-related difficulties have one thing in common: They are unpredictable.

• SF Simon Freakley is the Chief Executive Officer of AlixPartners, a post he has held since 2015. He is based in New York.
• David Garfield is a Chicago-based partner and managing director of AlixPartners, and the global leader for the firm’s industry practices.

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D'Amore-McKim School of Business

Business analytics.

Our STEM-designated MS in Business Analytics will not only teach you to analyze data efficiently but, more importantly, will also teach how to leverage data to make effective strategic business decisions confidently. You'll learn from business school faculty who are thought leaders in their fields and build the skills needed for long-term business success.

Data is essential in today’s business world—but it only has true meaning in context. More and more companies are seeking the right professionals who can capture, analyze, and translate the right data. That’s why the experience-driven approach to our program is so valuable.

The Online Master of Science in Business Analytics program at the D’Amore-McKim School of Business focuses on the ever-changing and dynamic tech economy. Our programs support skilled leaders using new technologies and data analytics to inform their decision-making. You'll tackle a rigorous curriculum and learn from expert faculty and business trailblazers. Through in-class case studies, your professors will share real company data as you explore questions such as how to build sales, enhance marketing, or strengthen a company’s infrastructure.

You'll gain exposure to data mining, statistical and quantitative analysis, multivariate testing, and predictive modeling.

Designed to meet the needs of working professionals, this 100% online program includes experience-powered learning opportunities—allowing you to take the knowledge and insights you gain in the classroom and easily apply them the next day in the workplace.

Your Path to an MBA

After successfully completing your MS in Business Analytics, you can apply your credits earned toward an eligible MBA at Northeastern. As a Northeastern alum, you’ll qualify for the Double Husky Scholarship and receive a 25% reduction in your tuition for your remaining MBA courses.

Dive deeper into the MS in Business Analytics: Online program on the D’Amore-McKim School of Business website.

More Details

Unique features.

• Top-ranked. Earn your MS in Business Analytics at a highly ranked, top-tier U.S. university.
• World-class faculty. Your business school faculty are thought leaders in their field and consult with Fortune 500 companies as well as startups.
• Creating tomorrow’s business leaders. Prepare for a leadership role where you’ll need to recognize and respond to potential management challenges and make data-driven business decisions during times of uncertainty.
• Personalized career support. You'll have a dedicated career advisor who will meet with you one-on-one in coaching sessions to help you develop the personal and professional skills to manage your lifelong career. Whether you're a seasoned professional or looking to advance your career, your advisor will help you map your next steps.
• Build toward an MBA. You can apply your credits to an eligible MBA program at Northeastern.

Program Objectives

D’Amore-McKim’s MS in Business Analytics program prepares you to interpret and apply data and make data-driven decisions in an increasingly competitive and technology-driven business environment.

• Core courses will introduce you to data mining, statistical and quantitative analysis, multivariate testing, and predictive modeling.
• Marketing track courses will include real company data to help you explore questions such as building sales, enhancing marketing, or strengthening a company’s infrastructure.
• Project-based learning allows you to apply what you’ve learned in the classroom to actual business challenges.
• Faculty will help you achieve success and connect you to new opportunities in this growing field.

Career Outlook

By enrolling in Northeastern, you gain access to a network of more than 275,000 alumni and 3,350+ employer partners, including Fortune 500 companies, government agencies, and global nongovernmental organizations. Our current students and faculty across strategically located regional locations further foster a lifelong, global community of learning and mentoring.

Depending on your background, the MS in Business Analytics program will help you prepare to differentiate yourself and take on roles in the fields of financial services, transportation and logistics, retail, and more.

All companies see a growing need for skilled and forward-thinking business professionals—large or small, public or private, startup or well established. Industries experiencing strong growth in this arena include financial, retail, health services, and transportation, just to name a few.

• Five Steps to Help You Break into Analytics
• The Unexpected Impact Data Analytics Could Have on Your Career
• The Unexpected Ways an Online Education Can Help at Work
• How to Be a Successful Online Learner

Accreditation Description

Accredited by the Association to Advance Collegiate Schools of Business International—the highest standard of achievement for business schools worldwide.

Testimonials

David igbokwe, ms in business analytics, '21, enoska ventura, ms in business analytics, '21, mannat lamba, ms in business analytics, '21, sascha demmerle, ms in business analytics, '21, looking for something different.

A graduate degree or certificate from Northeastern—a top-ranked university—can accelerate your career through rigorous academic coursework and hands-on professional experience in the area of your interest. Apply now—and take your career to the next level.

Program Costs

Finance Your Education We offer a variety of resources, including scholarships and assistantships.

How to Apply Learn more about the application process and requirements.

Requirements

• Application form
• Application fee
• A personal statement (<=500 words) and a short essay (<=300 words)
• Two letters of recommendation
• Academic transcript(s) from all undergraduate and graduate schools attended
• Kira online interview (by invitation, access is provided after submitting your application)
• Optional GMAT/GRE test scores (for more information, review our admissions policies )
• TOEFL, IELTS, Duolingo, or PTE Academic (for international students only, view more information and waiver eligibility in our admissions policies )
• Passport or permanent residency card (if applicable)

Are You an International Student? Find everything you need, from tuition and financial aid to deadlines and procedures.

Admissions Details Learn more about the D’Amore-McKim School of Business admissions process, policies, and required materials.

Admissions Dates

Classes Begin in September

Industry-aligned courses for in-demand careers.

For 100+ years, we’ve designed our programs with one thing in mind—your success. Explore the current program requirements and course descriptions, all designed to meet today’s industry needs and must-have skills.

View curriculum

At the D’Amore-McKim School of Business, our integration of academic thinking with authentic experiential learning opportunities has created a unique educational model that defines the standard for business education’s future. Within the MS in Business Analytics program, you will execute in-class case studies where professors integrate real-world data into the coursework to bring a business perspective and relevance to what they’re teaching.

Our Faculty

Northeastern University faculty represents a broad cross-section of professional practices and fields, including finance, education, biomedical science, management, and the U.S. military. They serve as mentors and advisors and collaborate alongside you to solve the most pressing global challenges facing established and emerging markets.

Yang W. Lee, PhD

Peter Tarasewich, PhD

Felicia Lassk

Christoph riedl.

By enrolling in Northeastern, you’ll gain access to students at 13 campus locations, 300,000+ alumni, and 3,000 employer partners worldwide. Our global university system provides students unique opportunities to think locally and act globally while serving as a platform for scaling ideas, talent, and solutions.

Where They Work

• State Street

What They Do

• Analytics Developer
• Operations Analyst
• Product Content Associate
• Marketing Analyst
• Finance Manager

What They're Skilled At

• Business intelligence
• Data visualization
• Information management
• Strategic planning
• Quantitative analysis techniques

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New York Takes Crucial Step Toward Making Congestion Pricing a Reality

The board of the Metropolitan Transportation Authority voted to approve a new $15 toll to drive into Manhattan. The plan still faces challenges from six lawsuits before it can begin in June.

By Winnie Hu and Ana Ley

New York City completed a crucial final step on Wednesday in a decades-long effort to become the first American city to roll out a comprehensive congestion pricing program, one that aims to push motorists out of their cars and onto mass transit by charging new tolls to drive into Midtown and Lower Manhattan.

The program could start as early as mid-June after the board of the Metropolitan Transportation Authority, the state agency that will install and manage the program, voted 11-to-1 to approve the final tolling rates, which will charge most passenger cars $15 a day to enter at 60th Street and below in Manhattan. The program is expected to reduce traffic and raise $1 billion annually for public transit improvements.

It was a historic moment for New York’s leaders and transportation advocates after decades of failed attempts to advance congestion pricing even as other gridlocked cities around the world, including London, Stockholm and Singapore, proved that similar programs could reduce traffic and pollution.

While other American cities have introduced related concepts by establishing toll roads or closing streets to traffic, the plan in New York is unmatched in ambition and scale.

Congestion pricing is expected to reduce the number of vehicles that enter Lower Manhattan by about 17 percent, according to a November study by an advisory committee reporting to the M.T.A. The report also said that the total number of miles driven in 28 counties across the region would be reduced.

“This was the right thing to do,” Janno Lieber, the authority’s chairman and chief executive, said after the vote. “New York has more traffic than any place in the United States, and now we’re doing something about it.”

Congestion pricing has long been a hard sell in New York, where many people commute by car from the boroughs outside of Manhattan and the suburbs, in part because some of them do not have access to public transit.

New York State legislators finally approved congestion pricing in 2019 after Gov. Andrew M. Cuomo helped push it through. A series of recent breakdowns in the city’s subway system had underscored the need for billions of dollars to update its aging infrastructure.

It has taken another five years to reach the starting line. Before the tolling program can begin, it must be reviewed by the Federal Highway Administration, which is expected to approve it.

Congestion pricing also faces legal challenges from six lawsuits that have been brought by elected officials and residents from across the New York region. Opponents have increasingly mobilized against the program in recent months, citing the cost of the tolls and the potential environmental effects from shifting traffic and pollution to other areas as drivers avoid the tolls.

A court hearing is scheduled for April 3 and 4 on a lawsuit brought by the State of New Jersey, which is seen as the most serious legal challenge. The mayor of Fort Lee, N.J., Mark J. Sokolich, has filed a related lawsuit.

Four more lawsuits have been brought in New York: by Ed Day, the Rockland County executive; by Vito Fossella, the Staten Island borough president, and the United Federation of Teachers; and by two separate groups of city residents.

Amid the litigation, M.T.A. officials have suspended some capital construction projects that were to be paid for by the program, and they said at a committee meeting on Monday that crucial work to modernize subway signals on the A and C lines had been delayed.

Nearly all the toll readers have been installed, and will automatically charge drivers for entering the designated congestion zone at 60th Street or below. There is no toll for leaving the zone or driving around in it. Through traffic on Franklin D. Roosevelt Drive and the West Side Highway will not be tolled.

Under the final tolling structure, which was based on recommendations by the advisory panel, most passenger vehicles will be charged $15 a day from 5 a.m. to 9 p.m. on weekdays, and from 9 a.m. to 9 p.m. on weekends. The toll will be $24 for small trucks and charter buses, and will rise to $36 for large trucks and tour buses. It will be $7.50 for motorcycles.

Those tolls will be discounted by 75 percent at night, dropping the cost for a passenger vehicle to $3.75.

Fares will go up by $1.25 for taxis and black car services, and by $2.50 for Uber and Lyft. Passengers will be responsible for paying the new fees, and they will be added to every ride that begins, ends or occurs within the congestion zone. There will be no nighttime discounts. (The new fees come on top of an existing congestion surcharge that was imposed on for-hire vehicles in 2019.)

The tolls will mostly be collected using the E-ZPass system. Electronic detection points have been placed at entrances and exits to the tolling zone. Drivers who do not use an E-ZPass will pay significantly higher fees — for instance, $22.50 instead of $15 during peak hours for passenger vehicles.

Emergency vehicles like fire trucks, ambulances and police cars, as well as vehicles carrying people with disabilities, were exempted from the new tolls under the state’s congestion pricing legislation .

As for discounts, low-income drivers who make less than $50,000 annually can apply to receive half off the daytime toll after their first 10 trips in a calendar month. In addition, low-income residents of the congestion zone who make less than $60,000 a year can apply for a state tax credit.

All drivers entering the zone directly from four tolled tunnels — the Lincoln, Holland, Hugh L. Carey and Queens-Midtown — will receive a “crossing credit” that will be applied against the daytime toll. The credit will be $5 round-trip for passenger vehicles, $12 for small trucks and intercity and charter buses, $20 for large trucks and tour buses, and $2.50 for motorcycles. No credits will be offered at night.

Grace Ashford contributed reporting.

Winnie Hu is a Times reporter covering the people and neighborhoods of New York City. More about Winnie Hu

Ana Ley is a Times reporter covering New York City’s mass transit system and the millions of passengers who use it. More about Ana Ley

A Latina Harvard grad advised women to marry older men. The internet had thoughts.

When she was 20 years old and a junior at Harvard College, Grazie Sophia Christie had an epiphany. She could study hard and diligently pursue her “ideal existence” though years of work and effort.

Or she “could just marry it early.”

Christie chose the latter. 

In a column for New York magazine’s The Cut, the Cuban American editor and writer extolled the value of marrying an older, wealthier man as a shortcut to the life she desired. Christie’s March 27 story went viral, topping the magazine’s “most popular” list and inspiring hundreds of overwhelmingly negative comments online and on social media. As Miami New Times described it , “The essay hit the internet with a virtual thud heard round the world.”

Readers were taken aback by myriad aspects of Christie’s florid essay, which runs nearly 4,000 words. Though she was an undergraduate, Christie lugged “a heavy suitcase of books each Saturday to the Harvard Business School,” which she felt offered the best options for a suitable mate. “I had high breasts, most of my eggs, plausible deniability when it came to purity, a flush ponytail, a pep in my step that had yet to run out," she wrote. "Older men still desired those things.” 

She crashed an event at the Harvard Business School and met her future husband when she was 20, and they married four years later.

Many readers were struck by the fact that Christie had the benefit of an elite education — she also completed a fellowship at Oxford University — yet chose to enter into an unequal marriage. “My husband isn’t my partner. He’s my mentor, my lover, and, only in certain contexts, my friend,” she writes. “I’ll never forget it, how he showed me around our first place like he was introducing me to myself. This is the wine you’ll drink, where you’ll keep your clothes, we vacation here; this is the other language we’ll speak, you’ll learn it and I did.”

Christie, now 27, writes that she enjoys time “to read, to walk central London and Miami and think in delicious circles.”

There is, Christie writes, a downside to her monied existence: “I live in an apartment whose rent he pays and that shapes the freedom with which I can ever be angry with him. He doesn’t have to hold it over my head, it just floats there, complicating usual shorthands to explain dissatisfaction.”

By marrying so young — although as many social media users pointed out, her husband is only 10 years older — Christie was able to leave a “lucrative but deadening spreadsheet job to write full-time, without having to live like a writer.”

A recurring theme in the viral response to Christie’s article, ostensibly about age-gap relationships, is that it should have been titled “The Case for Marrying a Rich Man.”

Christie’s transactional approach to marriage and relationships resonated — negatively — with readers. An online parody of her original piece has already been posted by the literary magazine McSweeney’s. Her words have been dissected by a columnist at Slate, who called it “bad advice for most human beings, at least if what most human beings seek are meaningful and happy lives.”

Online, people who commented on Christie’s essay called it “an insult to women of any age,” “a sad piece of writing,” and “pitiful in so many ways.”  Some readers wondered if the article was a satire or a joke. One of the kinder comments on New York magazine’s website said: “This is one of the most embarrassing things I have ever read. I am truly mortified for the writer.”

Christie has so far not responded to media requests for interviews, and several attempts by NBC News to contact her were unsuccessful. Her Instagram account was recently switched from public to private.

According to her personal website , Christie is editor-in-chief of a new publication, The Miami Native, “a serious magazine about an unserious city.” Her website’s bio page, which appears to have been disabled, previously stated that she was “writing a novel between Miami, London, sometimes France.”

Christie grew up in Miami. Her parents,  Miami New Times has reported , are prominent in Florida’s conservative Catholic community. Her mother was appointed to the state Board of Education in March 2022. A senior fellow for The Catholic Association, she hosts a radio show , “Conversations with Consequences,” on the Eternal Word Television Network. Her father is a physician and an anti-abortion activist who, according to his website , lectures regularly on Catholic social issues, particularly marriage, family, and the dignity of life.”

For more from NBC Latino,  sign up for our weekly newsletter .

Raul A. Reyes, a lawyer, is a member of the USA Today Board of Contributors. He has written for The New York Times, the Los Angeles Times, The Christian Science Monitor, Texas Monthly and the Huffington Post.

I reviewed my Yale admissions file to see what the Ivy League school really thought about my application. What I learned surprised me.

• I reviewed my Yale admissions file to see what the Ivy League school thought about my application. 
• Most of my scores weren't that impressive, but they really liked my genuine attitude and excitement.
• Reviewing my application reminded me how far I have come as a student. 

"Brian spoke so fast it was electrifying."

This was the first quote from my Yale interviewer. She wrote those words in my admissions file, a document I finally got my hands on three years after being accepted into Yale University .

I remember that interview like it was yesterday. It was a Zoom call — my application cycle happened at the crux of pandemic remote learning — and I was wearing my father's old, oversize dress shirt. The interviewer was lovely. Some of my answers to her questions probably didn't make sense, and she was right. I definitely forgot to breathe in between my sentences.

But viewing my admissions file years later gave me a peek into what my interviewer was actually thinking that day, and I learned what really got me into Yale.

I reviewed my application as a junior with the registrar

Every student in the US can review their college admissions file under the Family Educational Rights and Privacy Act. I emailed my university registrar, and within 45 days, a member of their support staff reached back out to schedule a virtual meeting. Picture-taking and recording were not allowed, so I jotted notes by hand.

There was very little verbal interaction between me and the staff member. She screen-shared my admissions file and let me read in silence. Something told me she understood the emotional weight of this moment for students, and I appreciated that. It is intimidating for any teenager to package their identity into a 650-word common application essay and a questionnaire — but it is arguably even more so to witness retrospectively how everything was judged.

I got a behind-the-scenes look into Yale admissions when they read my application

Each aspect of my application was rated out of nine points. My readers gave me a six for my extracurriculars and for my first teacher recommendation. They gave me a seven for my second teacher recommendation and my counselor's recommendation. I received an "outstanding" for my interview and a 2++ for my overall rating. The overall rating is given on a scale from 1 to 4, with 1 being the highest, and pluses were a good sign.

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In all, my ratings weren't exactly bad, but they weren't extraordinary either. The numbers on the pages stared back at me — cold, formulaic, and transactional. It felt strange to be reduced to a system of numbers, knowing that something as qualitative as extracurricular activities could still be broken down and scored.

Beyond the ratings, however, what truly stood out were the comments left by the admissions officers . Many of the comments were on my character, my essays, and the possible contributions I would make as a student.

"I teared up reading Essay 1," one reader wrote of my common application essay. Another said of the same essay: "His Chinese New Years are untraditional in that they remind him of his family's financial struggles."

I got emotional. All the memories of writing that essay came flooding back. I remembered how difficult it was to start it. I knew there was no easy way for someone to understand me without first knowing my background. I wanted to prove that I deserved a seat at the table where legacy students and the wealthy continue to outnumber their first-generation, low-income peers like myself.

I kept reading and found more comments from admissions officers that moved me: "He treats his mom well;" "He seems to have a truly good heart;" "One of the most intelligent, sincere, jovial students ever met;" "I have no doubt that Brian would push his peers at Yale to stand up for what's right;" and "I come away with compelling impressions that the student would contribute significantly to the undergrad community."

I searched for a negative comment. There were none.

I didn't deserve this, I muttered under my breath. Here I was, a junior in college, no longer a 4.0 student , my post-grad plans murky, balancing two part-time jobs and hoping to make it out of midterms alive. It felt good knowing that someone had rooted for me to be here.

The process reminded me how far I have come

Coming from an underserved household where no one had gone to college, I had always looked at the Ivy League application process skeptically.

Without the resources to enroll in SAT test prep and the financial safety net to pursue unpaid leadership positions and resume-boosting activities at school, I had doubted the "holistic" admissions process many colleges boast. My critiques about Yale remain numerous.

But at least in their comments, the admissions committee gave me grace in that they reviewed my application in light of my circumstances. I might never know exactly what happened in that reading room. Still, a couple of lessons ring true, based on my own viewing experience and my conversations with others who had done the same: Good character and potential are the key; I didn't need to be perfect.

And finally, I — not anyone else — needed to give me the fighting chance of applying in the first place.

"GPA is outstanding, especially in context," an admissions officer said. "This is a home run."

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