advantages and disadvantages of advertising essay

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Advertisements are becoming more and more common in everyday life Sample Essay

Updated On Dec 13, 2023

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This article contains Advertisements are becoming more and more common in everyday life sample essays.

Given below is a real IELTS Writing Part 2 Essay question. We have provided sample essays as well as an essay outline so that you can practice writing your own!

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Read the sample essay for Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?

IELTS Writing Task 2 Sample Essay

Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.

It is unquestionable that there are several benefits of advertising. By dint o f the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings , this sector is likely to generate a diversity of employment opportunities . In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers , followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be kept informed about newly-launched products . Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.

However, advertising could cause several disadvantages for customers. No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles   selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the selling price of the advertised items covers the high cost of advertisements . As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations , there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.

In conclusion, based on the aforementioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.

Band 9 Sample Essay

Today, as is rightly said by many, is a world of marketing and endorsements. In the competitive world that we have today, advertisements and commercials are a must. This essay shall advocate the development and constructive impact of advertising.

Early-stage or mid-age startups, organizations and companies, the more we see, the more we observe the encompassing pervasion of businesses these days. One niche has typically umpteen business models. With the rising era of entrepreneurs, solopreneurs and digital nomads, the vigour and strife amongst businesses have only been exacerbated. Therefore, advertisements are of greatest essence keeping in view the current times, thereby, resulting in the increasing usage of various adver

tising channels, be it, pamphlets, hoardings, flyers, newspaper commercials, or the entire digital marketing rigmarole. The more the marketing, the more is the awareness.

Many people might not even be acknowledged to the new product line a company launches or a new product that paves its way in the market. In such a scenario, making them aware is the only perspective initially thought of. Moreover, making a new customer be a stalwart, remarketing branding and endorsing are what businesses primarily and obviously look for. During today’s time when options are many, in the pursuit of customers, a recognition of a brand evanescing is not uncalled for, reminding them of one’s existence, in such a case, is majorly solicited.

Some may argue that advertising tactics today have been misguiding, well, that’s not the case amongst those who are prudential and wakeful of the multiple sources available.

Conclusively, it could be stated that advertisement has been progressive development, and not only should it be treated as an option to ponder upon, but also considered as one of the key constituents of a business model and the relevant campaign.

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Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

Get the huge list of more than 500 Essay Topics and Ideas

Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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Pros and cons of advertising

• Post author: Amos Gikunda
• Post published: June 14, 2020
• Post category: Business
• Post comments: 0 Comments

It is well known that “money makes money”. For example, a business should advertise its products to create awareness. An average individual gets 1,000 messages every day from different brands. This promotes business. However, advertising comes with advantages and disadvantages that should be considered. Here are the pros and cons of advertising.

1. Reach many people at the same time: Advertising opens the door for reaching many individuals at the same time. It helps to know primary customers and where they belong thus giving information that allows cloning. Also, it reaches new demographics.

2. Solves problems: Advertising provides a value proposition for products. Customers need to know how something can solve problems before buying. If the value gotten is good or better than the message advertised, it creates a solid relationship with clients.

3. Set products from the competition: People want to purchase want to buy good products at an affordable price. For instance, a bottle of champagne goes for $100 and Dom Perignon goes for $20. Someone will prefer to buy 5 bottles of Dom at a cheap price.

4. Provides information: Consumers have different perspectives and preferences for products. This includes flavors, prices, and specific comparisons that show how one item is appealing. Advertising help customers to select their choice.

5. Inspires: Adverts can create imaginations that inspire people. For example “God made a farmer”, the simple sentence inspires people.

6. Promote moral and social issues: Public adverts create awareness through campaigns including homelessness and bullying. These messages spur support and people across the world benefit from it.

7. Promotes global culture advertising: helps to fund things that we enjoy nowadays. For example, the London games of 2012 required $3.5 billion to run. These costs were covered by advertising sponsorship.

8. Support economic: There is an increase in GDP when advertising is available. The growth rate is live if adverts are major points of emphasis. Further, industries that advertise have better growth than those that do not.

9. Creates employment: Advertising gives 18 million jobs in the United States which supports the economy. There are improved revenues that grow jobs within industry and business.

1. Expensive and time-consuming: Advertisements are not affordable. It costs money and time to complete successfully. For instance, creating videos, editing the content, uploading resources as well as responding to comments.

2. Unguaranteed return: A business can spend $1 million on advertisements and receive a $0 return.

3. Sometimes unethical: Children under the age of 10 can believe everything they see on tv. Not all advertisements are ethical, some influential people spend money on something not intended. Someone can see a picture of unhealthy foods including burgers and pizza. Then they will decide to buy instead of preparing healthy food.

4. Ruin enjoyment: Placement of product may ruin experiences. Some products crush over others hence creating a negative effect.

5. Miss intended targets: The main aim of advertisements is to reach intended targets. People may decide to change stations, switch television, or not log on to the internet for long.

6. Nuisance: When the same advertisement happens many times, it becomes a nuisance to the audience. Political campaigns are always irritating and repetitive.

7. Advertisements are linked with media: Advertisements are received through media. It lowers the subscription prices of magazines and newspapers.

8. Difficult in delivering unique information: Advertisements reach globally in minutes. It is hard for the business to be unique on its own. Advertising requires innovation and finding new ways to stay unique.

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Advertisement : Meaning, Advantages & Disadvantages – Essay, Speech, Article

Advertisement : meaning, advantages & disadvantages – essay, speech, article, advertisement meaning.

Advertisement Defination: Advertisements in a simple sense are drawing the attention of the general public to a product, service, event or idea through different marketing mediums and advertising is an activity or profession of producing advertisements for commercial products and services . The advertisement has a great impact on the audience which creates an urge in them to buy a particular product or service though it is subjective. The advertisement is the lifeblood of any business. It is a very well known fact that it depends on how creatively the advertisement is designed though it cannot be said that advertisements are the sole concern when it comes to sales. It is just a part of marketing strategy. Advertisement regardless of being online or offline if they don’t catch the attention of the public then the entire expenditure turns out to be a waste.

Advantages Of Advertisement (Benefits & Pros)

There are advantages of advetisements which is not hidden by anyone. Advertisement creates the market for products, goods and services. In a competitive market advertisement play a significant role in increasing the sales of the particular product. It creates awareness among the general public about it’s existence and also about it’s rates, discounts and various other  advertisements advantages as well. It lures the customer to buy it and also helps them to compare the rates and quality of homogeneous products. The mediums of advertising like television, newspaper, magazines, pamphlets, applications and through other various means also earn a lot for broadcasting or publishing it. The main motto of advertising is giving knowledge to the public about the existence and nature of the product to create it’s market. It doesn’t just help to marketing managers or agents but also to the public by helping them to gain knowledge about new products or the editions in the old products.

Disadvantages Of Advertisement (Demerits, Drawbacks & Cons)

The advertisement may have many advantages but as every coin has two sides so is with this, as there are some disadvantages of advertisements as well. Many advertisements misleads people to buy their product which sometimes is harmful in some or the other way, doesn’t give the quality or type of product that is promised in advertise, luring customers by discounts but offering them degraded quality are few examples of the adverse effects of advertisement . They also try to promote inferior quality goods. Many times distorted version of reality is shown in advertises confusing and at the same time encouraging them to buy it. Some advertisements uses ill language or objectional pictures which are not accepted by the society. Cases are also filed even for the taglines that do not hold true, one of it’s prominent example is Redbull. Everyone knows that having any energy drink will not result in giving you wings, but there are few out of many who get misguided by such taglines as well.

Control Measures To Reduce The Demerits of Advertisements

There are no plotted points or ideas about how you control the demerits of advertisement because they are beyond control but still there are things which a consumer can do by himself. The cons of advertisements mainly consist of something which in simple words can be said as fooling the consumers. Consumers can file complaints under consumer protection act if they do not get the quality as promised. They can get more awareness through social media and other sources so that they do not get trapped by misleading advertisements . Print media and visual media both have it’s demerits which can be removed by gaining more knowledge about the product or service and also being aware is necessary.

Quotes on Advertisements

“A Good Advertisement Is One Which Sells The Product Without Drawing Attention To Itself.”

“Creative without strategy is called ‘art’ and creative with strategy is called ‘advertising’.”

Unveiling the Power Play: Advantages & Disadvantages of Advertising

Jun 7, 2023 | Digital Marketing

Advertising is one of the most powerful tools in the business and is capable of attracting millions of consumers worldwide. Companies search out other advertising agencies and pay them to advertise their products on different platforms. The goal of this investment is simple, to reach people and urge them to buy their products and services. 

Advertisement involves researching much information related to demographics, culture, people, gender, and many other factors to determine success. A brand can grow and thrive with the help of advertising, however, if done improperly, it can also be an ignominy. Henceforth, it is significant to review the advantages and disadvantages of advertising as mentioned in this article.

• 1.1 Set brands and products apart from the competition
• 1.2 Increase product & brand awareness
• 1.3 Attracting Current and Potential Customers
• 1.4 Increase Sales volume and ROI
• 1.5 Reach multiple markets and population groups simultaneously
• 2.1 It is money and time consuming
• 2.2 Challenging for small businesses
• 2.3 It creates a general disturbance
• 2.4 No surety of returns
• 3 Concluding Advantages & Disadvantages of Advertising

Advantages of Advertising

Set brands and products apart from the competition.

There’s always a possibility of an alternative product in the market for the same product you are offering, which increases the competition. This necessitates an innovative marketing approach to set your product apart from other competitors.

The quality of advertisement makes the audience aware of the quality product you are offering which can help you create a powerful image in the minds of the consumers. Consequently, effective tailored advertisements that highlight the benefits of the products, their suitability for the consumer’s budget, and the professionalism of services offered can persuade customers to choose your product over the competition.

Increase product & brand awareness

Alerting the target audience about the existence of a product and brand is crucial. Advertisements have been proven to be a compelling tool for building brand awareness and effectively spreading the word about your business in a short period.

Well-established businesses use effective advertising strategies to enhance awareness about their products and services which in turn increases their sales. The strategies may include advertising a newly launched product or service, highlighting advancements in existing products, or offering discounts and benefits via service. This also provides an opportunity to market a brand’s authentic taste and distinctive qualities that are crucial to its reputation.

Attracting Current and Potential Customers

Advertising plays an important role in making the marketing sales funnel successful. In addition to building awareness, advertisements also increase considerations and conversions. More leads can be generated by effective advertisements that inform audiences about business operations. This includes promoting a new store’s opening through advertisements or publicizing the location of the business etc. Moreover, ads on Facebook, Twitter, and Linkedin can grow the followers base and help you connect to more people thus expanding your connectivity.

Increase Sales volume and ROI

Advertising serves as the motive to drive sales and increase return on investment(ROI) by targeting current and potential customers who are one step away from completing the desired conversion. 

Traditional advertisements like print ads, billboards, and broadcast ads are beneficial to increase awareness about your business, but they can be expensive. Digital advertising techniques like display ads, search engine ads, social media conversion-optimized, and retargeting ads are cost-saving which can further give an advantage by increasing ROI and sales volume.

Reach multiple markets and population groups simultaneously

Advertising is one of the most straightforward ways to reach multiple demographics simultaneously. This can help businesses better identify the demographics and population to whom their customers belong, providing information that allows for duplicating prospects.

Marketing through various paid and unpaid platforms enables the collection of useful data which could be analyzed to know precisely where to target ads to increase awareness and sales. Advertising also allows a company to reach out to new markets to effectively judge the influence of its marketing methods.

You Might Like: Navigating the Differences Between Advertising and Publicity

Disadvantages of Advertising

It is money and time consuming.

Advertising proves to be a very costly and time-consuming function. A lot of time is consumed from creating and editing videos for ads to finding space on platforms offering flexible budgets to run your ads. Therefore, advertising becomes a strategic activity for businesses, and allotting specific budgets and setting targets are recommended to overcome the consequences.

Moreover, in some scenarios, it has been found that the cost of advertisement increases the set budget which affects the cost of the advertised products and consequently decreases the sales volume.

Challenging for small businesses

Small business owners lack resources and budget for advertisements as a result of which they get lost in the market. Large firms are the ones who dictate the entire market of products and goods which makes it challenging for medium enterprises to make their presence and do their business.

It creates a general disturbance

Advertising may have a positive effect on the economy but it also impacts negatively on the consumers when it happens over and over again. Also, according to digital marketing experts, on average a person is exposed to 6,000 to 10,000 ads every single day. Many of the ads become repetitive and irritating which can develop hate towards a brand or an entity. This proves to be a major disadvantage of advertising.

No surety of returns

Advertising may cost thousands if not millions of dollars but cannot guarantee a surety in return on investment. This is why it becomes important for any digital marketing company to research demographics and audience groups to find the pain points before advertising. As long as there is some sort of valid value proposition there will always be some sort of return on investment. Even then, a million-dollar campaign could bring a $1 return.

Concluding Advantages & Disadvantages of Advertising

Advertising is an advantageous practice as it can increase brand and product awareness and simultaneously set you apart from the competition. Effective advertising strategies can help any company to ensure a good return on investment but it’s not always likely to achieve that feat. Further, make sure to do the proper research, allocate a flexible budget, and be patient for a campaign to be successful.

Brandshark is India’s leading creative digital marketing agency and we can help your brand grow and stay visible on the internet. Contact us now – Our professionals will help you at every stage from generating leads and improving brand authority to increasing your sales and driving website traffic.

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IELTS Writing Task 2 Model Answer: Discussing the pros and cons of advertising.

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IELTS Writing Task 2 essay with model answer

You should spend about 40 minutes on this task. Write about the following topic

Advertising has become an inevitable part of our lives. Some people believe that it is a positive aspect of our lives while others are of opposite belief. Discuss both views and give your opinion.

Write at least 250 words.

Model Answer :

In the recent years, advertising has become an integral part of our daily life. Almost every product is advertised through several media sources like Youtube, television, websites. While some people support this trend, others tend to oppose it. There are several reasons for this. In this essay, I am going to discuss these viewpoints and give my opinion on the matter.

On one side of the argument, there are people who believe that advertising is not very beneficial. The main reason for this view is that people tend to buy unnecessary items because of watching these advertisements. Another reason is that several products fo not work the way they are claimed to work in the ads. For instance, these days several coding boot camps advertise a 100% job guarantee for every student who graduates from their boot camp. However, upon careful investigation, it was found that a job could be an internship, part-time position, or a full-time job!  Thus, it is easy to see why this argument has gained weight.

On the other hand, there are people who support advertisements. The primary reason is that the market very competitive these days. Rather than letting a product go unnoticed, it is better to advertise the product so as to enhance its popularity among the masses. For example, the percentage of sales of two products released by  top brands on the same day is greatly affected by marketing. A recent survey indicated that there is a 40% boost in sales if the product is rightly marketed. Althogh, some people or companies tend to promote the sales of their products through fake claims, it is left to the discretion of the buyer to decide. 

In conclusion, advertising has its pros and cons as discussed. I feel that the benefits outweigh the drawbacks. People need to be very careful with falsce advertisements and decide on the usefulness of the product before buying it. 

Total Words: 280

Task Achievement: 9

Coherence & cohesion: 9, lexical resources: 9, overall score: band 9.

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