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How to write a rhetorical analysis | Key concepts & examples

How to Write a Rhetorical Analysis | Key Concepts & Examples

Published on August 28, 2020 by Jack Caulfield . Revised on July 23, 2023.

A rhetorical analysis is a type of essay that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience.

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Key concepts in rhetoric, analyzing the text, introducing your rhetorical analysis, the body: doing the analysis, concluding a rhetorical analysis, other interesting articles, frequently asked questions about rhetorical analysis.

Rhetoric, the art of effective speaking and writing, is a subject that trains you to look at texts, arguments and speeches in terms of how they are designed to persuade the audience. This section introduces a few of the key concepts of this field.

Appeals: Logos, ethos, pathos

Appeals are how the author convinces their audience. Three central appeals are discussed in rhetoric, established by the philosopher Aristotle and sometimes called the rhetorical triangle: logos, ethos, and pathos.

Logos , or the logical appeal, refers to the use of reasoned argument to persuade. This is the dominant approach in academic writing , where arguments are built up using reasoning and evidence.

Ethos , or the ethical appeal, involves the author presenting themselves as an authority on their subject. For example, someone making a moral argument might highlight their own morally admirable behavior; someone speaking about a technical subject might present themselves as an expert by mentioning their qualifications.

Pathos , or the pathetic appeal, evokes the audience’s emotions. This might involve speaking in a passionate way, employing vivid imagery, or trying to provoke anger, sympathy, or any other emotional response in the audience.

These three appeals are all treated as integral parts of rhetoric, and a given author may combine all three of them to convince their audience.

Text and context

In rhetoric, a text is not necessarily a piece of writing (though it may be this). A text is whatever piece of communication you are analyzing. This could be, for example, a speech, an advertisement, or a satirical image.

In these cases, your analysis would focus on more than just language—you might look at visual or sonic elements of the text too.

The context is everything surrounding the text: Who is the author (or speaker, designer, etc.)? Who is their (intended or actual) audience? When and where was the text produced, and for what purpose?

Looking at the context can help to inform your rhetorical analysis. For example, Martin Luther King, Jr.’s “I Have a Dream” speech has universal power, but the context of the civil rights movement is an important part of understanding why.

Claims, supports, and warrants

A piece of rhetoric is always making some sort of argument, whether it’s a very clearly defined and logical one (e.g. in a philosophy essay) or one that the reader has to infer (e.g. in a satirical article). These arguments are built up with claims, supports, and warrants.

A claim is the fact or idea the author wants to convince the reader of. An argument might center on a single claim, or be built up out of many. Claims are usually explicitly stated, but they may also just be implied in some kinds of text.

The author uses supports to back up each claim they make. These might range from hard evidence to emotional appeals—anything that is used to convince the reader to accept a claim.

The warrant is the logic or assumption that connects a support with a claim. Outside of quite formal argumentation, the warrant is often unstated—the author assumes their audience will understand the connection without it. But that doesn’t mean you can’t still explore the implicit warrant in these cases.

For example, look at the following statement:

We can see a claim and a support here, but the warrant is implicit. Here, the warrant is the assumption that more likeable candidates would have inspired greater turnout. We might be more or less convinced by the argument depending on whether we think this is a fair assumption.

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Rhetorical analysis isn’t a matter of choosing concepts in advance and applying them to a text. Instead, it starts with looking at the text in detail and asking the appropriate questions about how it works:

What is the author’s purpose?
Do they focus closely on their key claims, or do they discuss various topics?
What tone do they take—angry or sympathetic? Personal or authoritative? Formal or informal?
Who seems to be the intended audience? Is this audience likely to be successfully reached and convinced?
What kinds of evidence are presented?

By asking these questions, you’ll discover the various rhetorical devices the text uses. Don’t feel that you have to cram in every rhetorical term you know—focus on those that are most important to the text.

The following sections show how to write the different parts of a rhetorical analysis.

Like all essays, a rhetorical analysis begins with an introduction . The introduction tells readers what text you’ll be discussing, provides relevant background information, and presents your thesis statement .

Hover over different parts of the example below to see how an introduction works.

Martin Luther King, Jr.’s “I Have a Dream” speech is widely regarded as one of the most important pieces of oratory in American history. Delivered in 1963 to thousands of civil rights activists outside the Lincoln Memorial in Washington, D.C., the speech has come to symbolize the spirit of the civil rights movement and even to function as a major part of the American national myth. This rhetorical analysis argues that King’s assumption of the prophetic voice, amplified by the historic size of his audience, creates a powerful sense of ethos that has retained its inspirational power over the years.

The body of your rhetorical analysis is where you’ll tackle the text directly. It’s often divided into three paragraphs, although it may be more in a longer essay.

Each paragraph should focus on a different element of the text, and they should all contribute to your overall argument for your thesis statement.

Hover over the example to explore how a typical body paragraph is constructed.

King’s speech is infused with prophetic language throughout. Even before the famous “dream” part of the speech, King’s language consistently strikes a prophetic tone. He refers to the Lincoln Memorial as a “hallowed spot” and speaks of rising “from the dark and desolate valley of segregation” to “make justice a reality for all of God’s children.” The assumption of this prophetic voice constitutes the text’s strongest ethical appeal; after linking himself with political figures like Lincoln and the Founding Fathers, King’s ethos adopts a distinctly religious tone, recalling Biblical prophets and preachers of change from across history. This adds significant force to his words; standing before an audience of hundreds of thousands, he states not just what the future should be, but what it will be: “The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.” This warning is almost apocalyptic in tone, though it concludes with the positive image of the “bright day of justice.” The power of King’s rhetoric thus stems not only from the pathos of his vision of a brighter future, but from the ethos of the prophetic voice he adopts in expressing this vision.

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The conclusion of a rhetorical analysis wraps up the essay by restating the main argument and showing how it has been developed by your analysis. It may also try to link the text, and your analysis of it, with broader concerns.

Explore the example below to get a sense of the conclusion.

It is clear from this analysis that the effectiveness of King’s rhetoric stems less from the pathetic appeal of his utopian “dream” than it does from the ethos he carefully constructs to give force to his statements. By framing contemporary upheavals as part of a prophecy whose fulfillment will result in the better future he imagines, King ensures not only the effectiveness of his words in the moment but their continuing resonance today. Even if we have not yet achieved King’s dream, we cannot deny the role his words played in setting us on the path toward it.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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The goal of a rhetorical analysis is to explain the effect a piece of writing or oratory has on its audience, how successful it is, and the devices and appeals it uses to achieve its goals.

Unlike a standard argumentative essay , it’s less about taking a position on the arguments presented, and more about exploring how they are constructed.

The term “text” in a rhetorical analysis essay refers to whatever object you’re analyzing. It’s frequently a piece of writing or a speech, but it doesn’t have to be. For example, you could also treat an advertisement or political cartoon as a text.

Logos appeals to the audience’s reason, building up logical arguments . Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

Collectively, these three appeals are sometimes called the rhetorical triangle . They are central to rhetorical analysis , though a piece of rhetoric might not necessarily use all of them.

In rhetorical analysis , a claim is something the author wants the audience to believe. A support is the evidence or appeal they use to convince the reader to believe the claim. A warrant is the (often implicit) assumption that links the support with the claim.

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2 Rhetorical Analysis

Elizabeth Browning

For many people, particularly those in the media, the term “rhetoric ” has a largely negative connotation. A political commentator, for example, may say that a politician is using “empty rhetoric” or that what that politician says is “just a bunch of rhetoric.” What the commentator means is that the politician’s words are lacking substance, that the purpose of those words is more about manipulation rather than meaningfulness. However, this flawed definition, though quite common these days, does not offer the entire picture or full understanding of a concept that is more about clearly expressing substance and meaning rather than avoiding them.

This chapter will clarify what rhetorical analysis means and will help you identify the basic elements of rhetorical analysis through explanation and example .

1. What is rhetorical analysis?

2. What is rhetorical situation?

3. What are the basic elements of rhetorical analysis?

3.1 The appeal to ethos.

3.2 The appeal the pathos.

3.3 The appeal to logos.

3.4 The appeal to kairos.

4. Striking a balance?

1. What is rhetorical analysis?

Simply defined, rhetoric is the art or method of communicating effectively to an audience, usually with the intention to persuade; thus, rhetorical analysis means analyzing how effectively a writer or speaker communicates her message or argument to the audience.

The ancient Greeks, namely Aristotle, developed rhetoric into an art form, which explains why much of the terminology that we use for rhetoric comes from Greek. The three major parts of effective communication, also called the Rhetorical Triangle , are ethos , patho s, and logos , and they provide the foundation for a solid argument. As a reader and a listener, you must be able to recognize how writers and speakers depend upon these three rhetorical elements in their efforts to communicate. As a communicator yourself, you will benefit from the ability to see how others rely upon ethos, pathos, and logos so that you can apply what you learn from your observations to your own speaking and writing.

Rhetorical analysis can evaluate and analyze any type of communicator, whether that be a speaker, an artist, an advertiser, or a writer, but to simplify the language in this chapter, the term “writer” will represent the role of the communicator.

2. What is a rhetorical situation?

Essentially, understanding a rhetorical situation means understanding the context of that situation. A rhetorical situation comprises a handful of key elements, which should be identified before attempting to analyze and evaluate the use of rhetorical appeals. These elements consist of the communicator in the situation (such as the writer), the issue at hand (the topic or problem being addressed), the purpose for addressing the issue, the medium of delivery (e.g.–speech, written text, a commercial), and the audience being addressed.

Answering the following questions will help you identify a rhetorical situation :

Who is the communicator or writer?
What is the main argument that the writer is making?
To provoke, to attack, or to defend?
To push toward or dissuade from certain action?
To praise or to blame?
To teach, to delight, or to persuade?
What is the structure of the communication; how is it arranged?
What oral or literary genre is it?
What figures of speech (schemes and tropes) are used?
What kind of style and tone is used and for what purpose?
Does the form complement the content?
What effect could the form have, and does this aid or hinder the author’s intention?
Who is the intended audience?
What values does the audience hold that the author or speaker appeals to?
Who have been or might be secondary audiences?
If this is a work of fiction, what is the nature of the audience within the fiction?

Figure 2.1 A Balanced Argument

3. What are the basic elements of rhetorical analysis?

3.1 the appeal to ethos.

Literally translated, ethos means “character.” In this case, it refers to the character of the writer or speaker, or more specifically, his credibility. The writer needs to establish credibility so that the audience will trust him and, thus, be more willing to engage with the argument. If a writer fails to establish a sufficient ethical appeal , then the audience will not take the writer’s argument seriously.

For example, if someone writes an article that is published in an academic journal, in a reputable newspaper or magazine, or on a credible website, those places of publication already imply a certain level of credibility. If the article is about a scientific issue and the writer is a scientist or has certain academic or professional credentials that relate to the article’s subject, that also will lend credibility to the writer. Finally, if that writer shows that he is knowledgeable about the subject by providing clear explanations of points and by presenting information in an honest and straightforward way that also helps to establish a writer’s credibility.

When evaluating a writer’s ethical appeal , ask the following questions:

Does the writer come across as reliable?

Viewpoint is logically consistent throughout the text
Does not use hyperbolic (exaggerated) language
Has an even, objective tone (not malicious but also not sycophantic)
Does not come across as subversive or manipulative

Does the writer come across as authoritative and knowledgeable?

Explains concepts and ideas thoroughly
Addresses any counter-arguments and successfully rebuts them
Uses a sufficient number of relevant sources
Shows an understanding of sources used

What kind of credentials or experience does the writer have?

Look at byline or biographical info
Identify any personal or professional experience mentioned in the text
Where has this writer’s text been published?

Recognizing a Manipulative Appeal to Ethos:

In a perfect world, everyone would tell the truth, and we could depend upon the credibility of speakers and authors. Unfortunately, that is not always the case. You would expect that news reporters would be objective and tell news stories based upon the facts; however, Janet Cooke, Stephen Glass, Jayson Blair, and Brian Williams all lost their jobs for plagiarizing or fabricating part of their news stories. Janet Cooke’s Pulitzer Prize was revoked after it was discovered that she made up “Jimmy,” an eight-year old heroin addict ( Prince, 2010 ). Brian Williams was fired as anchor of the NBC Nightly News for exaggerating his role in the Iraq War.

Others have become infamous for claiming academic degrees that they didn’t earn as in the case of Marilee Jones. At the time of discovery, she was Dean of Admissions at Massachusetts Institute of Technology (MIT). After 28 years of employment, it was determined that she never graduated from college ( Lewin, 2007 ). However, on her website (http://www.marileejones.com/blog/) she is still promoting herself as “a sought after speaker, consultant and author” and “one of the nation’s most experienced College Admissions Deans.”

Beyond lying about their own credentials, authors may employ a number of tricks or fallacies to lure you to their point of view. Some of the more common techniques are described in the next chapter . When you recognize these fallacies, you should question the credibility of the speaker and the legitimacy of the argument. If you use these when making your own arguments, be aware that they may undermine or even destroy your credibility.

Exercise 1: Analyzing Ethos

Choose an article from the links provided below. Preview your chosen text, and then read through it, paying special attention to how the writer tries to establish an ethical appeal. Once you have finished reading, use the bullet points above to guide you in analyzing how effective the writer’s appeal to ethos is.

“Why cancer is not a war, fight, or battle ” by Xeni Jordan (https://tinyurl.com/y7m7bnnm)

“Relax and Let Your Kids Indulge in TV” by Lisa Pryor (https://tinyurl.com/y88epytu)

“Why are we OK with disability drag in Hollywood?” by Danny Woodburn and Jay Ruderman (https://tinyurl.com/y964525k)

3.2 The appeal to pathos

Literally translated, pathos means “suffering.” In this case, it refers to emotion, or more specifically, the writer’s appeal to the audience’s emotions. When a writer establishes an effective pathetic appeal , she makes the audience care about what she is saying. If the audience does not care about the message, then they will not engage with the argument being made.

For example, consider this: A writer is crafting a speech for a politician who is running for office, and in it, the writer raises a point about Social Security benefits. In order to make this point more appealing to the audience so that they will feel more emotionally connected to what the politician says, the writer inserts a story about Mary, an 80-year-old widow who relies on her Social Security benefits to supplement her income. While visiting Mary the other day, sitting at her kitchen table and eating a piece of her delicious homemade apple pie, the writer recounts how the politician held Mary’s delicate hand and promised that her benefits would be safe if he were elected. Ideally, the writer wants the audience to feel sympathy or compassion for Mary because then they will feel more open to considering the politician’s views on Social Security (and maybe even other issues).

When evaluating a writer’s pathetic appeal , ask the following questions:

Does the writer try to engage or connect with the audience by making the subject matter relatable in some way?

Does the writer have an interesting writing style?
Does the writer use humor at any point?
Does the writer use narration , such as storytelling or anecdotes, to add interest or to help humanize a certain issue within the text?
Does the writer use descriptive or attention-grabbing details?
Are there hypothetical examples that help the audience to imagine themselves in certain scenarios?
Does the writer use any other examples in the text that might emotionally appeal to the audience?
Are there any visual appeals to pathos, such as photographs or illustrations?

Recognizing a Manipulative Appeal to Pathos:

Up to a certain point, an appeal to pathos can be a legitimate part of an argument. For example, a writer or speaker may begin with an anecdote showing the effect of a law on an individual. This anecdote is a way to gain an audience’s attention for an argument in which evidence and reason are used to present a case as to why the law should or should not be repealed or amended. In such a context, engaging the emotions, values, or beliefs of the audience is a legitimate and effective tool that makes the argument stronger.

An appropriate appeal to pathos is different from trying to unfairly play upon the audience’s feelings and emotions through fallacious, misleading, or excessively emotional appeals. Such a manipulative use of pathos may alienate the audience or cause them to “tune out.” An example would be the American Society for the Prevention of Cruelty to Animals (ASPCA) commercials (https://youtu.be/6eXfvRcllV8, transcript here ) featuring the song “In the Arms of an Angel” and footage of abused animals. Even Sarah McLachlan, the singer and spokesperson featured in the commercials, admits that she changes the channel because they are too depressing (Brekke).

Even if an appeal to pathos is not manipulative, such an appeal should complement rather than replace reason and evidence-based argument. In addition to making use of pathos, the author must establish her credibility ( ethos ) and must supply reasons and evidence ( logos ) in support of her position. An author who essentially replaces logos and ethos with pathos alone does not present a strong argument.

Exercise 2: Analyzing Pathos

In the movie Braveheart , the Scottish military leader, William Wallace, played by Mel Gibson, gives a speech to his troops just before they get ready to go into battle against the English army of King Edward I.

See clip here (https://youtu.be/h2vW-rr9ibE, transcript here ). See clip with closed captioning here .

Step 1 : When you watch the movie clip, try to gauge the general emotional atmosphere. Do the men seem calm or nervous? Confident or skeptical? Are they eager to go into battle, or are they ready to retreat? Assessing the situation from the start will make it easier to answer more specific, probing rhetorical questions after watching it.

Step 2 : Consider these questions:

What issues does Wallace address?
Who is his audience?
How does the audience view the issues at hand?

Step 3 : Next, analyze Wallace’s use of pathos in his speech.

How does he try to connect with his audience emotionally? Because this is a speech, and he’s appealing to the audience in person, consider his overall look as well as what he says.
How would you describe his manner or attitude?
Does he use any humor, and if so, to what effect?
How would you describe his tone?
Identify some examples of language that show an appeal to pathos: words, phrases, imagery, collective pronouns (we, us, our).
How do all of these factors help him establish a pathetic appeal?

Step 4 : Once you’ve identified the various ways that Wallace tries to establish his appeal to pathos, the final step is to evaluate the effectiveness of that appeal.

Do you think he has successfully established a pathetic appeal? Why or why not?
What does he do well in establishing pathos?
What could he improve, or what could he do differently to make his pathetic appeal even stronger?

3.3 The appeal to logos

Literally translated, logos means “word.” In this case, it refers to information, or more specifically, the writer’s appeal to logic and reason. A successful logical appeal provides clearly organized information as well as evidence to support the overall argument. If one fails to establish a logical appeal, then the argument will lack both sense and substance.

For example, refer to the previous example of the politician’s speech writer to understand the importance of having a solid logical appeal. What if the writer had only included the story about 80-year-old Mary without providing any statistics, data, or concrete plans for how the politician proposed to protect Social Security benefits? Without any factual evidence for the proposed plan, the audience would not have been as likely to accept his proposal, and rightly so.

When evaluating a writer’s logical appeal , ask the following questions:

Does the writer organize his information clearly?

Choose the link for examples of common transitions (https://tinyurl.com/oftaj5g).
Ideas have a clear and purposeful order

Does the writer provide evidence to back his claims?

Specific examples
Relevant source material

Does the writer use sources and data to back his claims rather than base the argument purely on emotion or opinion?

Does the writer use concrete facts and figures, statistics, dates/times, specific names/titles, graphs/charts/tables?
Are the sources that the writer uses credible?
Where do the sources come from? (Who wrote/published them?)
When were the sources published?
Are the sources well-known, respected, and/or peer-reviewed (if applicable) publications?

Recognizing a Manipulative Appeal to Logos:

Pay particular attention to numbers, statistics, findings, and quotes used to support an argument. Be critical of the source and do your own investigation of the facts. Remember: What initially looks like a fact may not actually be one. Maybe you’ve heard or read that half of all marriages in America will end in divorce. It is so often discussed that we assume it must be true. Careful research will show that the original marriage study was flawed, and divorce rates in America have steadily declined since 1985 (Peck, 1993). If there is no scientific evidence, why do we continue to believe it? Part of the reason might be that it supports the common worry of the dissolution of the American family.

Fallacies that misuse appeals to logos or attempt to manipulate the logic of an argument are discussed in the next chapter .

Exercise 3: Analyzing Logos

The debate about whether college athletes, namely male football and basketball players, should be paid salaries instead of awarded scholarships is one that regularly comes up when these players are in the throes of their respective athletic seasons, whether that’s football bowl games or March Madness. While proponents on each side of this issue have solid reasons, you are going to look at an article that is against the idea of college athletes being paid.

Take note : Your aim in this rhetorical exercise is not to figure out where you stand on this issue; rather, your aim is to evaluate how effectively the writer establishes a logical appeal to support his position, whether you agree with him or not.

See the article here (https://time.com/5558498/ncaa-march-madness-pay-athletes/).

Step 1 : Before reading the article, take a minute to preview the text, a critical reading skill explained in Chapter 1 .

Step 2 : Once you have a general idea of the article, read through it and pay attention to how the author organizes information and uses evidence, annotating or marking these instances when you see them.

Step 3 : After reviewing your annotations, evaluate the organization of the article as well as the amount and types of evidence that you have identified by answering the following questions:

Does the writer use transitions to link ideas?
Do ideas in the article have a clear sense of order, or do they appear scattered and unfocused?
Was there too little of it, was there just enough, or was there an overload of evidence?
Were the examples of evidence relevant to the writer’s argument?
Were the examples clearly explained?
Were sources cited or clearly referenced?
Were the sources credible? How could you tell?

3.4 The Appeal to Kairos

Literally translated, Kairos means the “supreme moment.” In this case, it refers to appropriate timing, meaning when the writer presents certain parts of her argument as well as the overall timing of the subject matter itself. While not technically part of the Rhetorical Triangle, it is still an important principle for constructing an effective argument. If the writer fails to establish a strong Kairotic appeal , then the audience may become polarized, hostile, or may simply just lose interest.

If appropriate timing is not taken into consideration and a writer introduces a sensitive or important point too early or too late in a text, the impact of that point could be lost on the audience. For example, if the writer’s audience is strongly opposed to her view, and she begins the argument with a forceful thesis of why she is right and the opposition is wrong, how do you think that audience might respond?

In this instance, the writer may have just lost the ability to make any further appeals to her audience in two ways: first, by polarizing them, and second, by possibly elevating what was at first merely strong opposition to what would now be hostile opposition. A polarized or hostile audience will not be inclined to listen to the writer’s argument with an open mind or even to listen at all. On the other hand, the writer could have established a stronger appeal to Kairos by building up to that forceful thesis, maybe by providing some neutral points such as background information or by addressing some of the opposition’s views, rather than leading with why she is right and the audience is wrong.

Additionally, if a writer covers a topic or puts forth an argument about a subject that is currently a non-issue or has no relevance for the audience, then the audience will fail to engage because whatever the writer’s message happens to be, it won’t matter to anyone. For example, if a writer were to put forth the argument that women in the United States should have the right to vote, no one would care; that is a non-issue because women in the United States already have that right.

When evaluating a writer’s Kairotic appeal , ask the following questions:

Where does the writer establish her thesis of the argument in the text? Is it near the beginning, the middle, or the end? Is this placement of the thesis effective? Why or why not?
Where in the text does the writer provide her strongest points of evidence? Does that location provide the most impact for those points?
Is the issue that the writer raises relevant at this time, or is it something no one really cares about anymore or needs to know about anymore?

Exercise 4: Analyzing Kairos

In this exercise, you will analyze a visual representation of the appeal to Kairos. On the 26 th of February 2015, a photo of a dress was posted to Twitter along with a question as to whether people thought it was one combination of colors versus another. Internet chaos ensued on social media because while some people saw the dress as black and blue, others saw it as white and gold. As the color debate surrounding the dress raged on, an ad agency in South Africa saw an opportunity to raise awareness about a far more serious subject: domestic abuse.

Step 1 : Read this article (https://tinyurl.com/yctl8o5g) from CNN about how and why the photo of the dress went viral so that you will be better informed for the next step in this exercise:

Step 2 : Watch the video (https://youtu.be/SLv0ZRPssTI, transcript here )from CNN that explains how, in partnership with The Salvation Army, the South African marketing agency created an ad that went viral.

Step 3 : After watching the video, answer the following questions:

Once the photo of the dress went viral, approximately how long after did the Salvation Army’s ad appear? Look at the dates on both the article and the video to get an idea of a time frame.
How does the ad take advantage of the publicity surrounding the dress?
Would the ad’s overall effectiveness change if it had come out later than it did?
How late would have been too late to make an impact? Why?

4. Striking a Balance:

Figure 2.3 An Unbalanced Argument

The foundations of rhetoric are interconnected in such a way that a writer needs to establish all of the rhetorical appeals to put forth an effective argument. If a writer lacks a pathetic appeal and only tries to establish a logical appeal, the audience will be unable to connect emotionally with the writer and, therefore, will care less about the overall argument. Likewise, if a writer lacks a logical appeal and tries to rely solely on subjective or emotionally driven examples, then the audience will not take the writer seriously because an argument based purely on opinion and emotion cannot hold up without facts and evidence to support it. If a writer lacks either the pathetic or logical appeal, not to mention the kairotic appeal, then the writer’s ethical appeal will suffer. All of the appeals must be sufficiently established for a writer to communicate effectively with his audience.

For a visual example, watch (https://tinyurl.com/yct5zryn, transcript here ) violinist Joshua Bell show how the rhetorical situation determines the effectiveness of all types of communication, even music.

Exercise 5: Rhetorical Analysis

Step 1 : Choose one of the articles linked below.

Step 2 : Preview your chosen text, and then read and annotate it.

Step 3 : Next, using the information and steps outlined in this chapter, identify the rhetorical situation in the text based off of the following components: the communicator, the issue at hand, the purpose, the medium of delivery, and the intended audience.

Step 4 : Then, identify and analyze how the writer tries to establish the rhetorical appeals of ethos, pathos, logos, and Kairos throughout that text.

Step 5 : Finally, evaluate how effectively you think the writer establishes the rhetorical appeals, and defend your evaluation by noting specific examples that you’ve annotated.

BBC News , “ Taylor Swift Sexual Assault Case: Why is it significant ? ” (https://tinyurl.com/ybopmmdu)

NPR , “ Does Cash Aid Help the Poor–Or Encourage Laziness ? ” (https://tinyurl.com/y8ho2fhw)

Key Takeaways

Understanding the Rhetorical Situation:

Identify who the communicator is.
Identify the issue at hand.
Identify the communicator’s purpose.
Identify the medium or method of communication.
Identify who the audience is.

Identifying the Rhetorical Appeals:

Ethos = the writer’s credibility
Pathos = the writer’s emotional appeal to the audience
Logos = the writer’s logical appeal to the audience
Kairos = appropriate and relevant timing of subject matter
In sum, effective communication is based on an understanding of the rhetorical situation and on a balance of the rhetorical appeals.

CC Licensed Content, Shared Previously

English Composition I , Lumen Learning, CC-BY 4.0.

English Composition II , Lumen Learning, CC-BY 4.0.

Image Credits

Figure 2.1 “A Balanced Argument,” Kalyca Schultz, Virginia Western Community College, CC-0.

Figure 2.2, “ Brian Williams at the 2011 Time 100 Gala ,” David Shankbone, Wikimedia, CC-BY 3.0.

Figure 2.3 “An Unbalanced Argument,” Kalyca Schultz, Virginia Western Community College, CC-0.

Brekke, Kira. “ Sarah McLachlan: ‘I Change The Channel’ When My ASPCA Commercials Come On .” Huffington Post . 5 May 2014.

Lewin, Tamar. “ Dean at M.I.T. Resigns, Ending a 28-Year Lie .” New York Times . 27 April 2007, p. A1,

Peck, Dennis, L. “The Fifty Percent Divorce Rate: Deconstructing a Myth.” The Journal of Sociology & Social Welfare . Vol. 20, no.3, 1993, pp. 135-144.

Prince, Richard. “ Janet Cooke’s Hoax Still Resonates After 30 Years .” The Root . October 2010.

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What Is a Rhetorical Analysis and How to Write a Great One

Helly Douglas

Do you have to write a rhetorical analysis essay? Fear not! We’re here to explain exactly what rhetorical analysis means, how you should structure your essay, and give you some essential “dos and don’ts.”

What is a Rhetorical Analysis Essay?

How do you write a rhetorical analysis, what are the three rhetorical strategies, what are the five rhetorical situations, how to plan a rhetorical analysis essay, creating a rhetorical analysis essay, examples of great rhetorical analysis essays, final thoughts.

A rhetorical analysis essay studies how writers and speakers have used words to influence their audience. Think less about the words the author has used and more about the techniques they employ, their goals, and the effect this has on the audience.

In your analysis essay, you break a piece of text (including cartoons, adverts, and speeches) into sections and explain how each part works to persuade, inform, or entertain. You’ll explore the effectiveness of the techniques used, how the argument has been constructed, and give examples from the text.

A strong rhetorical analysis evaluates a text rather than just describes the techniques used. You don’t include whether you personally agree or disagree with the argument.

Structure a rhetorical analysis in the same way as most other types of academic essays . You’ll have an introduction to present your thesis, a main body where you analyze the text, which then leads to a conclusion.

Think about how the writer (also known as a rhetor) considers the situation that frames their communication:

Topic: the overall purpose of the rhetoric
Audience: this includes primary, secondary, and tertiary audiences
Purpose: there are often more than one to consider
Context and culture: the wider situation within which the rhetoric is placed

Back in the 4th century BC, Aristotle was talking about how language can be used as a means of persuasion. He described three principal forms —Ethos, Logos, and Pathos—often referred to as the Rhetorical Triangle . These persuasive techniques are still used today.

Rhetorical Strategy 1: Ethos

Are you more likely to buy a car from an established company that’s been an important part of your community for 50 years, or someone new who just started their business?

Reputation matters. Ethos explores how the character, disposition, and fundamental values of the author create appeal, along with their expertise and knowledge in the subject area.

Aristotle breaks ethos down into three further categories:

Phronesis: skills and practical wisdom
Arete: virtue
Eunoia: goodwill towards the audience

Ethos-driven speeches and text rely on the reputation of the author. In your analysis, you can look at how the writer establishes ethos through both direct and indirect means.

Rhetorical Strategy 2: Pathos

Pathos-driven rhetoric hooks into our emotions. You’ll often see it used in advertisements, particularly by charities wanting you to donate money towards an appeal.

Common use of pathos includes:

Vivid description so the reader can imagine themselves in the situation
Personal stories to create feelings of empathy
Emotional vocabulary that evokes a response

By using pathos to make the audience feel a particular emotion, the author can persuade them that the argument they’re making is compelling.

Rhetorical Strategy 3: Logos

Logos uses logic or reason. It’s commonly used in academic writing when arguments are created using evidence and reasoning rather than an emotional response. It’s constructed in a step-by-step approach that builds methodically to create a powerful effect upon the reader.

Rhetoric can use any one of these three techniques, but effective arguments often appeal to all three elements.

The rhetorical situation explains the circumstances behind and around a piece of rhetoric. It helps you think about why a text exists, its purpose, and how it’s carried out.

The rhetorical situations are:

1) Purpose: Why is this being written? (It could be trying to inform, persuade, instruct, or entertain.)
2) Audience: Which groups or individuals will read and take action (or have done so in the past)?
3) Genre: What type of writing is this?
4) Stance: What is the tone of the text? What position are they taking?
5) Media/Visuals: What means of communication are used?

Understanding and analyzing the rhetorical situation is essential for building a strong essay. Also think about any rhetoric restraints on the text, such as beliefs, attitudes, and traditions that could affect the author's decisions.

Before leaping into your essay, it’s worth taking time to explore the text at a deeper level and considering the rhetorical situations we looked at before. Throw away your assumptions and use these simple questions to help you unpick how and why the text is having an effect on the audience.

Image showing what to consider when planning a rhetorical essay

1: What is the Rhetorical Situation?

Why is there a need or opportunity for persuasion?
How do words and references help you identify the time and location?
What are the rhetoric restraints?
What historical occasions would lead to this text being created?

2: Who is the Author?

How do they position themselves as an expert worth listening to?
What is their ethos?
Do they have a reputation that gives them authority?
What is their intention?
What values or customs do they have?

3: Who is it Written For?

Who is the intended audience?
How is this appealing to this particular audience?
Who are the possible secondary and tertiary audiences?

4: What is the Central Idea?

Can you summarize the key point of this rhetoric?
What arguments are used?
How has it developed a line of reasoning?

5: How is it Structured?

What structure is used?
How is the content arranged within the structure?

6: What Form is Used?

Does this follow a specific literary genre?
What type of style and tone is used, and why is this?
Does the form used complement the content?
What effect could this form have on the audience?

7: Is the Rhetoric Effective?

Does the content fulfil the author’s intentions?
Does the message effectively fit the audience, location, and time period?

Once you’ve fully explored the text, you’ll have a better understanding of the impact it’s having on the audience and feel more confident about writing your essay outline.

A great essay starts with an interesting topic. Choose carefully so you’re personally invested in the subject and familiar with it rather than just following trending topics. There are lots of great ideas on this blog post by My Perfect Words if you need some inspiration. Take some time to do background research to ensure your topic offers good analysis opportunities.

Image showing considerations for a rhetorical analysis topic

Remember to check the information given to you by your professor so you follow their preferred style guidelines. This outline example gives you a general idea of a format to follow, but there will likely be specific requests about layout and content in your course handbook. It’s always worth asking your institution if you’re unsure.

Make notes for each section of your essay before you write. This makes it easy for you to write a well-structured text that flows naturally to a conclusion. You will develop each note into a paragraph. Look at this example by College Essay for useful ideas about the structure.

1: Introduction

This is a short, informative section that shows you understand the purpose of the text. It tempts the reader to find out more by mentioning what will come in the main body of your essay.

Name the author of the text and the title of their work followed by the date in parentheses
Use a verb to describe what the author does, e.g. “implies,” “asserts,” or “claims”
Briefly summarize the text in your own words
Mention the persuasive techniques used by the rhetor and its effect

Create a thesis statement to come at the end of your introduction.

After your introduction, move on to your critical analysis. This is the principal part of your essay.

Explain the methods used by the author to inform, entertain, and/or persuade the audience using Aristotle's rhetorical triangle
Use quotations to prove the statements you make
Explain why the writer used this approach and how successful it is
Consider how it makes the audience feel and react

Make each strategy a new paragraph rather than cramming them together, and always use proper citations. Check back to your course handbook if you’re unsure which citation style is preferred.

3: Conclusion

Your conclusion should summarize the points you’ve made in the main body of your essay. While you will draw the points together, this is not the place to introduce new information you’ve not previously mentioned.

Use your last sentence to share a powerful concluding statement that talks about the impact the text has on the audience(s) and wider society. How have its strategies helped to shape history?

Before You Submit

Poor spelling and grammatical errors ruin a great essay. Use ProWritingAid to check through your finished essay before you submit. It will pick up all the minor errors you’ve missed and help you give your essay a final polish. Look at this useful ProWritingAid webinar for further ideas to help you significantly improve your essays. Sign up for a free trial today and start editing your essays!

Screenshot of ProWritingAid's web editor

You’ll find countless examples of rhetorical analysis online, but they range widely in quality. Your institution may have example essays they can share with you to show you exactly what they’re looking for.

The following links should give you a good starting point if you’re looking for ideas:

Pearson Canada has a range of good examples. Look at how embedded quotations are used to prove the points being made. The end questions help you unpick how successful each essay is.

Excelsior College has an excellent sample essay complete with useful comments highlighting the techniques used.

Brighton Online has a selection of interesting essays to look at. In this specific example, consider how wider reading has deepened the exploration of the text.

Image showing tips when reading a sample essay

Writing a rhetorical analysis essay can seem daunting, but spending significant time deeply analyzing the text before you write will make it far more achievable and result in a better-quality essay overall.

It can take some time to write a good essay. Aim to complete it well before the deadline so you don’t feel rushed. Use ProWritingAid’s comprehensive checks to find any errors and make changes to improve readability. Then you’ll be ready to submit your finished essay, knowing it’s as good as you can possibly make it.

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Helly Douglas is a UK writer and teacher, specialising in education, children, and parenting. She loves making the complex seem simple through blogs, articles, and curriculum content. You can check out her work at hellydouglas.com or connect on Twitter @hellydouglas. When she’s not writing, you will find her in a classroom, being a mum or battling against the wilderness of her garden—the garden is winning!

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How to write a rhetorical analysis

What is a rhetorical analysis?

What are the key concepts of a rhetorical analysis, rhetorical situation, claims, supports, and warrants.

Step 1: Plan and prepare
Step 2: Write your introduction
Step 3: Write the body
Step 4: Write your conclusion

Frequently Asked Questions about rhetorical analysis

6.3 What is Rhetorical Analysis?

Rhetoric: The art of persuasion

Analysis: Breaking down the whole into pieces for the purpose of examination

Unlike summary, a rhetorical analysis does not only require a restatement of ideas; instead, you must recognize rhetorical moves that an author is making in an attempt to persuade his or her audience to do or to think something. In the 21st century’s abundance of information, it can sometimes be difficult to discern what is a rhetorical strategy and what is simple manipulation; however, an understanding of rhetoric and rhetorical moves will help you become more savvy with the information surrounding you on a day-to-day basis. In other words, rhetorical moves can be a form of manipulation, but if one can recognize those moves, then one can be a more critical consumer of information rather than blindly accepting whatever one reads, sees, hears, etc.

The goal of a rhetorical analysis is to explain what is happening in the text, why the author might have chosen to use a particular move or set of rhetorical moves, and how those choices might affect the audience. The text you analyze might be explanatory, although there will be aspects of argument because you must negotiate with what the author is trying to do and what you think the author is doing. Edward P.J. Corbett observes, rhetorical analysis “is more interested in a literary work for what it does than for what it is” (qtd. in Nordqvist).

One of the elements of doing a rhetorical analysis is looking at a text’s rhetorical situation. The rhetorical situation is the context out of a which a text is created.

The questions that you can use to examine a text’s rhetorical situation are in Chapter 6.2 .

Another element of rhetorical analysis is simply reading and summarizing the text. You have to be able to describe the basics of the author’s thesis and main points before you can begin to analyze it.

The questions that you can use to summarize a text are in Chapter 5.1

A third element of rhetorical analysis requires you to connect the rhetorical situation to the text. You need to go beyond summarizing and look at how the author shapes his or her text based on its context. In developing your reading and analytical skills, allow yourself to think about what you’re reading, to question the text and your responses to it, as you read. Use the following questions to help you to take the text apart—dissecting it to see how it works:

Does the author successfully support the thesis or claim? Is the point held consistently throughout the text, or does it wander at any point?
Is the evidence the author used effective for the intended audience? How might the intended audience respond to the types of evidence that the author used to support the thesis/claim?
What rhetorical moves do you see the author making to help achieve his or her purpose? Are there word choices or content choices that seem to you to be clearly related to the author’s agenda for the text or that might appeal to the intended audience?
Describe the tone in the piece. Is it friendly? Authoritative? Does it lecture? Is it biting or sarcastic? Does the author use simple language, or is it full of jargon? Does the language feel positive or negative? Point to aspects of the text that create the tone; spend some time examining these and considering how and why they work. (Learn more about tone in Section 4.5 “ Tone, Voice, and Point of View . ”)
Is the author objective, or does he or she try to convince you to have a certain opinion? Why does the author try to persuade you to adopt this viewpoint? If the author is biased, does this interfere with the way you read and understand the text?
Do you feel like the author knows who you are? Does the text seem to be aimed at readers like you or at a different audience? What assumptions does the author make about their audience? Would most people find these reasonable, acceptable, or accurate?
Does the text’s flow make sense? Is the line of reasoning logical? Are there any gaps? Are there any spots where you feel the reasoning is flawed in some way?
Does the author try to appeal to your emotions? Does the author use any controversial words in the headline or the article? Do these affect your reading or your interest?
Do you believe the author? Do you accept their thoughts and ideas? Why or why not?

It is also a good idea to revisit Section 2.3 “How to Read Rhetorically.” This chapter will compliment the rhetorical questions listed above and help you clearly determine the text’s rhetorical situation.

Once you have done this basic, rhetorical, critical reading of your text, you are ready to think about how the rhetorical situation ( Section 6.2 ) – the context out of which the text arises – influences certain rhetorical appeals ( Section 6.4 ) that appear in it.

Attributions

This chapter contains material from “The Word on College Reading and Writing” by Monique Babin, Carol Burnell, Susan Pesznecker, Nicole Rosevear, Jaime Wood , OpenOregon Educational Resources , Higher Education Coordination Commission: Office of Community Colleges and Workforce Development is licensed under CC BY-NC 4.0

A Guide to Rhetoric, Genre, and Success in First-Year Writing by Melanie Gagich & Emilie Zickel is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Rhetorical Analysis Definition and Examples

The analysis can be used on any communication, even a bumper sticker

An Introduction to Punctuation

Sample Rhetorical Analyses

Examples and observations, analyzing effects, analyzing greeting card verse, analyzing starbucks, rhetorical analysis vs. literary criticism.

Ph.D., Rhetoric and English, University of Georgia
M.A., Modern English and American Literature, University of Leicester
B.A., English, State University of New York

Rhetorical analysis is a form of criticism or close reading that employs the principles of rhetoric to examine the interactions between a text, an author, and an audience . It's also called rhetorical criticism or pragmatic criticism.

Rhetorical analysis may be applied to virtually any text or image—a speech , an essay , an advertisement, a poem, a photograph, a web page, even a bumper sticker. When applied to a literary work, rhetorical analysis regards the work not as an aesthetic object but as an artistically structured instrument for communication. As Edward P.J. Corbett has observed, rhetorical analysis "is more interested in a literary work for what it does than for what it is."

A Rhetorical Analysis of Claude McKay's "Africa"
A Rhetorical Analysis of E.B. White's "The Ring of Time"
A Rhetorical Analysis of U2's "Sunday Bloody Sunday"
"Our response to the character of the author—whether it is called ethos, or 'implied author,' or style , or even tone—is part of our experience of his work, an experience of the voice within the masks, personae , of the work...Rhetorical criticism intensifies our sense of the dynamic relationships between the author as a real person and the more or less fictive person implied by the work." (Thomas O. Sloan, "Restoration of Rhetoric to Literary Study." The Speech Teacher )
"[R]hetorical criticism is a mode of analysis that focuses on the text itself. In that respect, it is like the practical criticism that the New Critics and the Chicago School indulge in. It is unlike these modes of criticism in that it does not remain inside the literary work but works outward from the text to considerations of the author and the audience...In talking about the ethical appeal in his 'Rhetoric,' Aristotle made the point that although a speaker may come before an audience with a certain antecedent reputation, his ethical appeal is exerted primarily by what he says in that particular speech before that particular audience. Likewise, in rhetorical criticism, we gain our impression of the author from what we can glean from the text itself—from looking at such things as his ideas and attitudes, his stance, his tone, his style. This reading back to the author is not the same sort of thing as the attempt to reconstruct the biography of a writer from his literary work. Rhetorical criticism seeks simply to ascertain the particular posture or image that the author is establishing in this particular work in order to produce a particular effect on a particular audience." (Edward P.J. Corbett, "Introduction" to " Rhetorical Analyses of Literary Works ")

"[A] complete rhetorical analysis requires the researcher to move beyond identifying and labeling in that creating an inventory of the parts of a text represents only the starting point of the analyst's work. From the earliest examples of rhetorical analysis to the present, this analytical work has involved the analyst in interpreting the meaning of these textual components—both in isolation and in combination—for the person (or people) experiencing the text. This highly interpretive aspect of rhetorical analysis requires the analyst to address the effects of the different identified textual elements on the perception of the person experiencing the text. So, for example, the analyst might say that the presence of feature x will condition the reception of the text in a particular way. Most texts, of course, include multiple features, so this analytical work involves addressing the cumulative effects of the selected combination of features in the text." (Mark Zachry, "Rhetorical Analysis" from " The Handbook of Business Discourse , " Francesca Bargiela-Chiappini, editor)

"Perhaps the most pervasive type of repeated-word sentence used in greeting card verse is the sentence in which a word or group of words is repeated anywhere within the sentence, as in the following example:

In quiet and thoughtful ways , in happy and fun ways , all ways , and always , I love you.

In this sentence, the word ways is repeated at the end of two successive phrases, picked up again at the beginning of the next phrase, and then repeated as part of the word always . Similarly, the root word all initially appears in the phrase 'all ways' and is then repeated in a slightly different form in the homophonic word always . The movement is from the particular ('quiet and thoughtful ways,' 'happy and fun ways'), to the general ('all ways'), to the hyperbolic ('always')." (Frank D'Angelo, "The Rhetoric of Sentimental Greeting Card Verse." Rhetoric Review )

"Starbucks not just as an institution or as a set of verbal discourses or even advertising but as a material and physical site is deeply rhetorical...Starbucks weaves us directly into the cultural conditions of which it is constitutive. The color of the logo, the performative practices of ordering, making, and drinking the coffee, the conversations around the tables, and the whole host of other materialities and performances of/in Starbucks are at once the rhetorical claims and the enactment of the rhetorical action urged. In short, Starbucks draws together the tripartite relationships among place, body, and subjectivity. As a material/rhetorical place, Starbucks addresses and is the very site of a comforting and discomforting negotiation of these relationships." (Greg Dickinson, "Joe's Rhetoric: Finding Authenticity at Starbucks." Rhetoric Society Quarterly )

"What essentially are the differences between literary criticism analysis and rhetorical analysis? When a critic explicates Ezra Pound's Canto XLV , for example, and shows how Pound inveighs against usury as an offense against nature that corrupts society and the arts, the critic must point out the 'evidence'—the 'artistic proofs' of example and enthymeme [a formal syllogistic argument that is incompletely stated}—that Pound has drawn upon for his fulmination. The critic will also call attention to the 'arrangement' of the parts of that argument as a feature of the 'form' of the poem just as he may inquire into the language and syntax. Again these are matters that Aristotle assigned mainly to rhetoric...

"All critical essays dealing with the persona of a literary work are in reality studies of the 'Ethos' of the 'speaker' or 'narrator'—the voice—source of the rhythmic language which attracts and holds the kind of readers the poet desires as his audience, and the means this persona consciously or unconsciously chooses, in Kenneth Burke's term, to 'woo' that reader-audience." (Alexander Scharbach, "Rhetoric and Literary Criticism: Why Their Separation." College Composition and Communication )

Definition and Examples of Explication (Analysis)
Audience Analysis in Speech and Composition
Definition and Examples of Ethos in Classical Rhetoric
Stylistics and Elements of Style in Literature
A Rhetorical Analysis of U2's 'Sunday Bloody Sunday'
Definition of Belles-Lettres in English Grammer
Definition of Audience
Invented Ethos (Rhetoric)
What is a Rhetorical Situation?
Rhetoric: Definitions and Observations
Critical Analysis in Composition
Definition and Examples of the Topoi in Rhetoric
What Is the Second Persona?
Feminist Literary Criticism
What Is Phronesis?
Quotes About Close Reading

Collaboration, information literacy, writing process, rhetorical analysis.

How can I use rhetorical analysis of texts, people, events, and situations as an interpretive method? Learn how rhetorical analysis can help you understand why people say and do what they do.

Rhetorical Analysis refers to

the practice of analyzing a rhetorical situation
a mode of reasoning that informs composing and interpretation.
a heuristic, an invention practice , that helps writers use to kickstart invention
a method of analysis used to understand and critique texts .

Rhetorical Analysis is a vital workplace, academic, and personal competency–a way of producing rhetorical knowledge

In January of 2020, the COVID-19 virus swept across the world, killing people , disrupting financial markets, and transforming the lives of billions of people. It was, by all accounts an unusual rhetorical situation, a pandemic that hadn’t occurred in over 100 years.

At the onset of the pandemic, people across the globe and the news organizations that covered them had disparate interpretations of this rhetorical situation. Fox News called it a hoax, fake news, and suggested it was no worse than the flu. President Trump speculated whether a bit of bleach might be able to cleanse the human body from the virus. Rodney Howard-Browne , a pastor in Tampa, Florida, refused to shelter in place and continued to hold services and encouraged his congregation to hold hands, explaining “This Bible school is open because we’re raising young revivalists, not pansies.” Thousands of stay-at-home protesters stormed the Michigan capitol in the U.S., brandishing guns and demanding the right to return to work.

How could so many people have such different interpretations about a situation–the emergence of COVID-19 from Wuhan, China?

The best way to understand human decision making is to analyze behavior from a rhetorical perspective. Being able to think rhetorically about situations is a required workforce competency. It is foundational to successful communication.

Below are a number of questions that are designed to engage you in rhetorical analysis. To understand how to respond to these questions, please see The Rhetorical Situation.

Instructions

Below are some brainstorming prompts to guide your efforts to rhetorically analyze a topic

Context: Occasion, Exigency, Context

What issue problem or need compels you to write or act at this particular time and place?
Why is this issue important right now?
What is at stake – and for whom?

Your notes here:

From the perspective of the organization, what are the purposes of this document?
From your perspective as the author , what are the purposes of this document?
What is the reader’s goal in reading/using this document?
What kind of information or content does the reader expect to find in this document?
How will the reader use or interact with the document?

Examine your own motivation for writing and any biases, past experiences, and knowledge you bring to the writing situation. Also consider your role within the organization, as well as your position relative to your target audience.

How do you want to be perceived by the audience?
Tone ? Diction ? Rhetorical Stance?
Do you need to adjust the message because of political or ethical factors?

Consider your primary audience (the main, intended reader of the final document), secondary audiences (others who will read/review the document as it is being developed/after it has been produced), and hidden audiences (readers who are not the audience but might incidentally encounter the document and have an interest in it.) Consider primary and secondary audiences for items 1-5; focus on hidden audience in item 6.

Who is the primary audience?
Are you writing to an individual or a group?
Do you know your audience personally?
What is your organizational relationship to her/him/them?
What assumptions can you make about this audience?
What type of audience is this and what are they looking for in the document?
Experts: enhancing their own knowledge or evaluating the validity of a project or proposal?
Executives: trying to make a decision or get up to speed?
Technicians: looking for technical detail and specifics?
Non-specialists: limited expertise on the subject?
How much knowledge or technical expertise does the audience have on this subject?

How will readers’ levels of expertise influence your decisions about

what language to use
how much detail to include
how much explanation of concepts/terms will be necessary
What biases or preconceptions will your audience bring to the document?
Is the audience enthusiastic, receptive, neutral, hostile?
How will their biases/preconceptions influence readers’ reception of the document?
Are they likely to be resistant to the situation in which the message is delivered or to the content of the message itself?
Are they more likely to agree, disagree or be indifferent to the information in the document?
What cultural considerations do you need to address for this audience?
Will you have international readers?
Readers for whom English is not a first language?
Do you need to adjust the content to accommodate these readers?
Language?
Rhetorical strategies?
Are there strong local customs or traditions that you must respect?
Who are the hidden audiences for this document?
Who else might read this document and why?
What is their level of knowledge and expertise?
What assumptions and preconceptions might they have?

Message and Medium

Given the audience and purpose, what is the most important information to communicate? What does the audience need to know?
Given the audience and purpose, what is the most important information to exclude? What does the audience already know, not want, or not need?

Your notes here:

Given audience and purpose, what tone and style are most appropriate?
What genre is most appropriate?
What genre does the audience expect?
For this genre, do you need to include or exclude specific types of information?
Organize contents in particular ways?
Incorporate specific design features?
What medium is most appropriate for this communication, and does this medium affect writing, design or distribution of the document?
Given the complete writing situation, what overall look is desired or most appropriate for this document?
How will this document be delivered to the audience?

Constraints and limitations

What practical or physical circumstances will affect the writing, design or distribution of this document?
What environment are you writing in?
What tools/technologies do you have available?
How much time to do you have?
What deadlines are important?
What is your budget?
How will your own beliefs, attitudes, prejudices or habits affect writing or design?
How will readers’ attitudes, traditions, or circumstances influence their perception of the document?
Where, how and in what circumstance will they interact with the document?
What environment will they be in?
Will they need specific technologies to receive the document?
Will they be focused on the document or distracted?
Will they be limited by lack of time, space, or resources?
What company policies, laws, or ethical considerations affect the writing, design, or distribution of the text?
What relationships between individuals or groups might affect the writing, design, or distribution of the document?
Does the organization’s structural hierarchy matter? How so?
Are you in danger of stepping on anyone’s toes?
Is there a chance that the communication might be intercepted by an unintended audience?
What cultural, political or other factors place constraints on this project?

Rhetorical analysis of film - elements of film, rhetorical analysis--image, suggested edits.

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Christine Photinos , Ramie Tateishi

Rhetorical choices in film are made on the narrative level (of story/plot), the visual level, and the audio level. Camera range, camera angles, point of view, lighting, editing, sound–these are...

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8.10: Rhetorical Analysis

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Learning Objectives

Describe rhetorical analysis
Analyze an argument using rhetorical analysis

Sometimes, the best way to learn how to write a good argument is to start by analyzing other arguments. When you do this, you get to see what works, what doesn’t, what strategies another author uses, what structures seem to work well and why, and more.

When we understand the decisions other writers make and why, it helps us make more informed decisions as writers. We can move from being the “accidental” writer, where we might do well but are not sure why, to being a “purposeful” writer, where we have an awareness of the impact our writing has on our audience at all levels.

The Importance of Rhetoric

Rhetoric is the art of effective and persuasive communication that is appropriate to a given situation. Although a thorough understanding of effective oral, written, and visual communication can take years of study, the foundation of such communication begins with rhetoric. With this foundation, even if you are just starting out, you can become a more powerful, more flexible writer. Rhetoric is key to being able to write effectively and persuasively in a variety of situations.

Every time you write or speak, you’re faced with a different rhetorical situation. Each rhetorical situation requires thoughtful consideration on your part if you want to be as effective and impactful as possible. Often, a successful essay or presentation is one that manages to persuade an audience to understand a question or issue in a particular way, or to respond to a question or issue by taking a particular action. Urging one’s reader to think or act in response to an important question or issue is one way of addressing the “so what?” element of analysis.

Many times, when students are given a writing assignment, they have an urge to skim the assignment instructions and then just start writing as soon as the ideas pop into their minds. But writing rhetorically and with intention requires that you thoroughly investigate your writing assignment (or rhetorical situation) before you begin to write the actual paper.

Thinking about concepts like purpose, audience, and voice will help you make good decisions as you begin your research and writing process.

Rhetorical Analysis

Take a look at the following definition of rhetorical analysis:

Rhetorical analysis shows how the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience; as such, discourse includes the possibility of morally improving the reader, the viewer, and the listener. [1]

Basically, when you conduct a rhetorical analysis, you’re examining the way authors (or speakers) communicate their message. This means you can conduct a rhetorical analysis of any act of communication. Naturally, this makes rhetorical analysis one of the most common types of analysis you will perform at the college level.

Read the following short article by Richard Stallman about “open” educational resources (which, incidentally, you are using right now), and think about how Stallman makes his argument (not what he is arguing).

Online Education Is Using a Flawed Creative Commons License

By Richard Stallman

September 2012

Prominent universities are using a nonfree license for their digital educational works. That is bad already, but even worse, the license they are using has a serious inherent problem.

When a work is made for doing a practical job, the users must have control over the job, so they need to have control over the work. This applies to software, and to educational works too. For the users to have this control, they need certain freedoms (see gnu.org ), and we say the work is “free” (or “libre,” to emphasize we are not talking about price). For works that might be useful in commercial contexts, the requisite freedom includes commercial use, redistribution and modification.

Creative Commons publishes six principal licenses. Two are free/libre licenses: the Sharealike license CC-BY-SA is a free/libre license with copyleft , and the Attribution license (CC-BY) is a free/libre license without copyleft. The other four are nonfree, either because they don’t allow modification (ND, Noderivs) or because they don’t allow commercial use (NC, Noncommercial).

In my view, nonfree licenses that permit sharing are OK for works of art/entertainment, or that present some party’s viewpoint (such as this article itself). Those works aren’t meant for doing a practical job, so the argument about the users’ control does not apply. Thus, I do not object if they are published with the CC-BY-NC-ND license, which allows only noncommercial redistribution of exact copies.

Use of this license for a work does not mean that you can’t possibly publish that work commercially or with modifications. The license doesn’t give permission for that, but you could ask the copyright holder for permission, perhaps offering a quid pro quo, and you might get it. It isn’t automatic, but it isn’t impossible.

However, two of the nonfree CC licenses lead to the creation of works that can’t in practice be published commercially, because there is no feasible way to ask for permission. These are CC-BY-NC and CC-BY-NC-SA, the two CC licenses that permit modification but not commercial use.

The problem arises because, with the internet, people can easily (and lawfully) pile one noncommercial modification on another. Over decades this will result in works with contributions from hundreds or even thousands of people.

What happens if you would like to use one of those works commercially? How could you get permission? You’d have to ask all the substantial copyright holders. Some of them might have contributed years before and be impossible to find. Some might have contributed decades before, and might well be dead, but their copyrights won’t have died with them. You’d have to find and ask their heirs, supposing it is possible to identify those. In general, it will be impossible to clear copyright on the works that these licenses invite people to make.

This is a form of the well-known “orphan works” problem, except exponentially worse; when combining works that had many contributors, the resulting work can be orphaned many times over before it is born.

To eliminate this problem would require a mechanism that involves asking someone for permission (otherwise the NC condition turns into a nullity), but doesn’t require asking all the contributors for permission. It is easy to imagine such mechanisms; the hard part is to convince the community that one such mechanisms is fair and reach a consensus to accept it.

I hope that can be done, but the CC-BY-NC and CC-BY-NC-SA licenses, as they are today, should be avoided.

Unfortunately, one of them is used quite a lot. CC-BY-NC-SA, which allows noncommercial publication of modified versions under the same license, has become the fashion for online educational works. MIT’s “Open Courseware” got it stared, and many other schools followed MIT down the wrong path. Whereas in software “open source” means “probably free, but I don’t dare talk about it so you’ll have to check for yourself,” in many online education projects “open” means “nonfree for sure”.

Even if the problem with CC-BY-NC-SA and CC-BY-NC is fixed, they still won’t be the right way to release educational works meant for doing practical jobs. The users of these works, teachers and students, must have control over the works, and that requires making them free. I urge Creative Commons to state that works meant for practical jobs, including educational resources and reference works as well as software, should be released under free/libre licenses only.

Educators, and all those who wish to contribute to on-line educational works: please do not to let your work be made non-free. Offer your assistance and text to educational works that carry free/libre licenses, preferably copyleft licenses so that all versions of the work must respect teachers’ and students’ freedom. Then invite educational activities to use and redistribute these works on that freedom-respecting basis, if they will. Together we can make education a domain of freedom.

A copyleft license has the advantage that modified versions must be free also. That means either CC-BY-SA or the GNU Free Documentation License, or a dual license offering the two of them as options.

https://assessments.lumenlearning.co...sessments/5608

How to Write a Rhetorical Analysis

As a part of thinking rhetorically about an argument, your professor may ask you to write a formal or informal rhetorical analysis essay. Rhetorical analysis is about “digging in” and exploring the strategies and writing style of a particular piece. Rhetorical analysis can be tricky because, chances are, you haven’t done a lot of rhetorical analysis in the past.

To add to this trickiness, you can write a rhetorical analysis of any piece of information, not just an essay. You may be asked to write a rhetorical analysis of an ad, an image, or a commercial.

When you analyze a work rhetorically, you explore the following concepts in a piece:

Style or Tone
Ethos – an appeal to ethical considerations. Is the author credible and knowledgeable? Are the actions or understandings that they are calling for ethical?
Pathos – an appeal to emotions. Is the author trying to evoke strong feelings for or against something?
Logos – an appeal to rational, logical understanding. Is the author using facts and “hard” research to present a case? Is the argument coherent and cohesive?
Note that these three rhetorical modes are closely interrelated. Consider that a strong logical appeal will often convince us that a writer is ethical and diligent in his analysis, whereas an emotional appeal that seems manipulative or a weak substitute for a substantive argument may undermine a writer’s ethos, that is, his credibility.

In a rhetorical analysis, you will think about the decisions that author has made regarding the supporting appeals, the styple, tone, purpose, and audience, considering whether these decisions are effective or ineffective.

https://assessments.lumenlearning.co...essments/20273

Part of understanding the rhetorical context of a situation includes understanding an author’s intent. This video walks you through the process of thinking critically about why, how, and to whom the author is speaking.

When analyzing an author’s intent, you will consider their point of view, their purpose in writing, the audience, and their tone. Taking all of this into consideration is part of understanding the broader context in which a person is writing.

https://lumenlearning.h5p.com/content/1290922675810696988/embed

You can view the transcript for “Evaluating an Author’s Intent” here (opens in new window) .

Sample Rhetorical Analysis

Here you can see a sample rhetorical analysis with some notes to help you better understand your goals when writing a formal rhetorical analysis.

rhetoric : the art of effective and persuasive communication that is appropriate to a given situation

ethos : a rhetorical appeal to ethical considerations, whether regarding the author or the topic at hand

pathos : a rhetorical appeal to emotion

logos : a rhetorical appeal to logic, often utilizing facts and figures in a strong organizational structure

https://en.Wikipedia.org/wiki/Rhetorical_criticism ↵

Contributors and Attributions

Rhetorical Analysis. Authored by : Andrew Davis. Provided by : University of Mississippi. License : CC BY-SA: Attribution-ShareAlike
Thinking Rhetorically. Provided by : Excelsior College Online Writing Lab. Located at : https://owl.excelsior.edu/argument-and-critical-thinking/argument-analysis/argument-analysis-sample-rhetorical-analysis/ . License : CC BY: Attribution
Evaluating an Author's Intent. Provided by : Excelsior Online Reading Lab. Located at : https://owl.excelsior.edu/orc/what-to-do-after-reading/analyzing/evaluating-an-authors-intent/ . License : CC BY: Attribution
Assignment Analysis. Provided by : Excelsior OWL. Located at : https://owl.excelsior.edu/research/assignment-analysis/ . License : CC BY: Attribution

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Rhetorical Foundations

16 Defining Rhetoric & Practicing Rhetorical Analysis

Jennifer Clary-Lemon; Derek Mueller; and Kate L. Pantelides

This text is an excerpt from Try This: Research Methods For Writers

Defining Rhetoric

Whereas discourse analysis examines patterns, often of language in interaction, and content analysis considers quantifiable, systemic patterns in discourse , rhetorical analysis considers the context , audience , and purpose for discourse. Rhetorical analysis helps demonstrate the significance of a text by carefully considering the rhetorical situation in which it develops and the ways that it supports its purpose. There are lots of definitions of rhetoric, and the definition that makes the most sense to you and your understanding of communication will impact how you deploy rhetorical analysis. The following are a few definitions of rhetoric:

The ancient Greek rhetor, Aristotle : “Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion.”
British rhetorician, I. A. Richards : “Rhetoric…should be a study of misunderstanding and its remedies” (3).
Contemporary American rhetors, Elizabeth Wardle and Doug Downs : “Rhetoric is a field of study in which people examine how persuasion and communication work, and it is also the art of human interaction, communication, and persuasion” (366).
Contemporary American genre theorist, Charles Bazerman :“The study of how people use language and other symbols to realize human goals and carry out human activities. . . . ultimately a practical study offering people greater control over their symbolic activity” (6).

Try This: Defining Rhetoric (30 minutes)

Find a few alternative definitions of rhetoric on your own, and see which one is most appealing to you. Now, mush them together, paraphrase, and come up with a definition that resonates with your understanding of rhetoric.

Practicing Rhetorical Analysis

Rhetorical analysis helps us understand the various components that make a communicative act/artifact successful or not. A key component to effective rhetorical analysis is careful, active attention to what the author and her text are trying to accomplish. Krista Ratcliffe calls such attention rhetorical listening .

Most people summarize rhetorical listening as an orientation of active openness toward communication, and Ratcliffe identifies multiple components for such a stance:

“acknowledging the existence” of the other, their self, and discourse;
listening for “(un)conscious presences, absences, and unknowns”;
and purposefully “integrating this information into our world views and decision making.” (29)

Rhetorical listening often draws our attention to absences. Jacqueline Jones Royster’s work on literacy practices, particularly of nineteenth century Black women, demonstrates how listening for and being curious about absences often leads us to understudied rhetors . Temptaous McCoy has coined the term amplification rhetorics (AR), a method of seeking out and amplifying rhetorical practices that may not have been effectively heard. She describes AR as a way of examining and celebrating the experiences and community rhetorics of Black and marginalized communities.

Try This: Analyzing Keywords (60 minutes)

Working with something you have recently written, assign keywords (one or two-word phrases) you believe would do well to convey its significance (don’t count, just consider what you think is most important about the text). To do so, follow these steps:

Identify five to seven keywords based on your sense of the text.
Then, turn to a keyword generating tool, such as TagCrowd (tagcrowd.com) or the NGram Analyzer (guidetodatamining.com/ngramAnalyzer/). Copy and paste your writing into the platform and initiate the analysis with the aid of the keyword generating tool. Which words or phrases match (as in, you thought they were significant and they show up frequently in your text)? Which words or phrases appear in one list but not the other? What do you think explains the differences in the lists?
Next, identify two keywords or phrases you believe are not sufficiently represented in either list. What are these keywords or phrases, and how are they significant to the work you are doing? Develop a one-page revision memo that accounts for how you could go about expanding the presence of these underrepresented words or phrases in your writing.

Another way of thinking of rhetorical listening in the context of texts is Peter Elbow’s practice of “ The Believing Game ,” in which he encourages audience members to suspend potential disbelief or critique of a text. Instead of starting with critique, he works to step into the authors’ shoes and actually believe whatever they are suggesting. Complimentary to this practice is Sonja K. Foss and Cindy L. Griffin’s formulation of invitational rhetoric . They offer invitational rhetoric as counter to understandings of rhetoric as primarily about persuasion, like Aristotle’s definition of rhetoric. They see persuasion as ultimately about power, whereas invitational rhetoric instead works to develop equitable relationships. Like rhetorical listening, invitational rhetoric is a method for establishing understanding within relationships. They define such work as “an invitation to the audience to enter the rhetor’s world and see it as the rhetor does” (5). Although these approaches all differ, what they have in common is using rhetorical awareness to invite understanding rather than arguing for one’s own point of view or “winning” an argument.

Try This: Rhetorical Analysis (60 minutes)

Practice rhetorical analysis. Select an article that interests you, perhaps one that you identified to work with in Chapter 3 or something you came across when you searched for potential corpora at the beginning of this chapter. Spend some time considering why this article is persuasive or appealing to you. The following questions may aid your consideration:

Who is the audience? What evidence suggests this audience?
What is the context in which it was written? What evidence suggests this?
What is its purpose? You might also identify the thesis or orienting principle and consider the larger relationship between the work’s purpose and its stated argument or principle. What evidence leads you to this finding?
Who is the author? Really—who is the author? Draw on your worknet findings ( see Try This for a discussion of worknets) and consider the author’s relationship to this rhetorical situation. What is the exigency, or reason, for writing this work? Or, you might return to considering the Who, What, When, Where, Why, and How of this article.

There are many ways to practice rhetorical analysis, although it is often reduced to an equation rather than a tool for discovery of a text. Let rhetorical analysis be a method that opens up understanding and possibility rather than one that simply labels certain words or passages. Consider how identifying a particular rhetorical appeal adds depth and nuance to a text and connects you to it in complex ways. For instance, the previous “Try This” offered two approaches to rhetorical analysis. The next “Try This” offers two additional approaches. Consider which one resonates most with you. Which method helps you identify the significance and interest of a text?

Try This: More Rhetorical Analysis (60 minutes)

Working with a text/genre/corpus of your choosing, develop responses to the following prompt. If you seek a text as the basis of your analysis, we recommend Captain Brett Crozier’s letter to shipmates aboard the aircraft carrier Theodore Roosevelt during the 2020 COVID-19 outbreak .

In what ways does the author offer specific appeals to the audience? Consider particular instances of the following appeals in the text:

Kairos, which refers to timeliness—indications of why the text is contemporarily relevant
Ethos, which generally concerns the relative credibility of an author or argument
Logos, which means demonstrating specific pieces of evidence that support the text’s purpose
Pathos, which relates to engaging the emotions

Practice rhetorical listening. Ask yourself the following questions:

What is not here? Are there any notable absences? Things/people/ideas the author does not mention?
Are there ideas or appeals that potentially challenge your acceptance of the author’s work?

Although we have asked you to identify individual appeals, such rhetorical tools usually work together, and it can be hard to pull them apart. In identifying the various rhetorical components of a text, consider how they collaborate to make a text successful and persuasive . . . or not.

a research method for studying written or spoken language in relation to its social context; aims to understand how language is used in real life situations; includes investigating purposes and effects of different types of language

a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e. text); quantification and analyzation of the presence, meanings, and relationships of certain words, themes, or concepts in one collection of material

communication of thought in conversation; a formal discussion of a subject in speech or writing, as a dissertation, treatise, sermon, etc.

the careful study of a text/speech where the context, audience, and purpose for discourse are considered; the process that helps demonstrate the significance of a text by carefully considering the rhetorical situation in which it develops and the ways that it supports its purpose

(also known as rhetorical situation) the context or set of circumstances out of which a text arises (author/speaker, audience, purpose, setting, text/speech)

a component of the rhetorical situation; any person or group who is the intended recipient of a message conveyed through text, speech, audio; the person/people the author is trying to influence

the author’s motivations for creating the text

(also known as rhetorical context) the context or set of circumstances out of which a text arises (author, audience, purpose, setting, text)

author - the creator of a text or speech; the person or organization who is communicating in order to try to effect a change in his or her audience

audience - any person or group who is the intended recipient of the text and also the person/people the author is trying to influence

purpose - the author’s motivations for creating the text

setting - the particular occasion or event that prompted the text’s creation at the particular time it was created

text - the author’s composition, including the format and medium in which it was composed

a particular method of listening developed by rhetoric scholar Krista Ratcliffe in which the listener is not trying to evaluate whether they agree or disagree with the speaker but instead listen to hear and identify with the speaker

an orator or author who can be considered a master of rhetorical principles

a practice developed by Peter Elbow that encourages audience members to suspend potential disbelief or critique of a text; approaching the text with the intent to actually believe whatever the author is suggesting

approaches communication as collaborative rather than argumentative or combative; the purpose of invitational rhetoric is understanding rather than persuasion

Defining Rhetoric & Practicing Rhetorical Analysis Copyright © 2021 by Jennifer Clary-Lemon; Derek Mueller; and Kate L. Pantelides is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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2.1.1.7: Rhetorical Analysis

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Athena Kashyap & Erika Dyquisto
City College of San Francisco via ASCCC Open Educational Resources Initiative

Rhetorical Analysis

We have heard that “you can’t judge a book by its cover,” but, in fact, we do it all the time. Daily we find ourselves in situations where we are forced to make snap judgments. Each day we meet different people, encounter unfamiliar situations, and see media that asks us to do, think, buy, and act in all sorts of ways.

In fact, our saturation in media and its images is one of the reasons why learning to do rhetorical analysis is so important. The more we know about how to analyze situations and draw informed conclusions, the better we can become about making savvy judgments about the people, situations, and media we encounter.

Rhetorical Analysis is a high-order critical thinking skill. It takes practice to become effective at formal and intentional analysis of text and media. An analysis breaks a subject apart to study it closely, and from this inspection, ideas for writing emerge. When writing assignments call on you to analyze, they require you to identify the parts of the subject (parts of an ad, parts of a short story, parts of Hamlet’s character), and then show how these parts fit or don’t fit together to create some larger effect or meaning. Your interpretation of how these parts fit together constitutes your claim or thesis, and the task of your essay is then to present an argument defending your interpretation as a valid or plausible one to make. Our biggest bit of advice about analysis is to don't try to do it all in your head. Analysis works best when you put all the cards on the table, so to

speak. Identify and isolate the parts of your analysis, and record important features and characteristics of each one. As patterns emerge, you sort and connect these parts in meaningful ways.. The critical reading skills you are developing–like differentiating fact from opinion and making inferences–will help you become a more savvy consumer and a more discerning citizen.

Facts versus Opinions

Facts are statements that can be definitely proven using objective data. The statement that is a fact is absolutely valid. In other words, the statement can be pronounced as true or false. For example, 2 + 2 = 4. This expression identifies a true statement, or a fact, because it can be proved with objective data.

Opinions are personal views, or judgments. An opinion is what an individual believes about a particular subject. However, an opinion in argumentation must have legitimate backing; adequate evidence and credibility should support the opinion. Consider the credibility of expert opinions. Experts in a given field have the knowledge and credentials to make their opinion meaningful to a larger audience; this credibility is sometimes called “ethos” and is one way that we make our arguments persuasive. For example, you seek the opinion of your dentist when it comes to the health of your gums, and you seek the opinion of your mechanic when it comes to the maintenance of your car. Both have knowledge and credentials in those respective fields, which is why their opinions matter to you. But the authority of your dentist may be greatly diminished should they offer an opinion about your car, and vice versa. In writing, you want to strike a balance between credible facts and authoritative opinions. Relying on one or the other will likely lose more of your audience than it gains.

Media and Rhetoric

Media is one of the most important places where this kind of analysis needs to happen. Rhetoric —the way we use language and images to persuade—is what makes media work. Think of all the media you see and hear every day: Twitter, television shows, web pages, billboards, text messages, podcasts, and more. Media is constantly asking you to buy something, act in some way, believe something to be true, or interact with others in a specific manner. Understanding rhetorical messages is essential to help us become informed consumers, but it also helps evaluate the ethics of messages, how they affect us personally, and how they affect society.

Take, for example, a commercial for men’s deodorant that tells you that you’ll be irresistible to women if you use their product. This campaign doesn’t just ask you to buy the product, though. It also asks you to trust the company’s credibility, or ethos, and to believe the messages they send about how men and women interact, about sexuality, and about what constitutes a healthy body. You have to decide whether or not you will choose to buy the product and how you will choose to respond to the messages that the commercial sends.

Because media rhetoric surrounds us, it is important to understand how rhetoric works. If we refuse to stop and think about how and why it persuades us, we can become mindless consumers who buy into arguments about what makes us value ourselves and what makes us happy.

Rhetoric as Social Influence

Our worlds are full of these kinds of social influences. As we interact with other people and with media, we are continually creating and interpreting rhetoric. In the same way that you decide how to process, analyze or ignore these messages, you create them. You probably think about what your clothing will communicate as you go to a job interview or get ready for a date. You are use rhetoric when trying to persuade your parents to send you money or your friends to see the movie that interests you. When you post to your blog or favorite social media app, you are using rhetoric.

Most of our actions are persuasive in nature. What we choose to wear (tennis shoes vs. flip flops), where we shop (Whole Foods Market vs. Wal-Mart), what we eat (organic vs. fast food), or even the way we send information (snail mail vs. text message) can work to persuade others.

Chances are you have grown up learning to interpret and analyze these types of rhetoric. They become so commonplace that we don’t realize how often and how quickly we are able to perform this kind of rhetorical analysis. When your teacher walked in on the first day of class, you probably didn’t think to yourself, “I think I’ll do some rhetorical analysis on her clothing and draw some conclusions about what kind of personality she might have and whether I think I’ll like her.” And, yet, you probably were able to come up with some conclusions based on the evidence you had.

However, when this same teacher hands you an advertisement, photograph or article and asks you to write a rhetorical analysis of it, you might have been baffled or felt a little overwhelmed. The good news is that many of the analytical processes that you already use to interpret the rhetoric around you are the same ones that you’ll use for these assignments.

Watch the Mad Men advertising pitch for “The Kodak Carousel,” " Mad Men - It's not a slide projector, or a wheel... it's a Carousel " by SpeechCoachLA, and think about the way the advertisers use images and language to persuade…this is rhetoric!
What is it about the advertising pitch that is supposed to connect with the public and get them to buy the product, in this case the Kodak Carousel?
What is it about nostalgia (Don Draper said in Greek it means “the pain of an old wound”) that is more powerful than memory?
Is the advertising pitch by Don Draper effective at persuading the public? Why or why not?

You will be graded on the following criteria:

Exercise 2: Further study

Download Backpacks vs Briefcases: Steps Toward Rhetorical Analysis .
Annotate the text.
What are the implications of rhetorical analysis? (p. 3, p. 46)
What is the “rhetorical situation”? (p. 5, p.48)
What is the argument in rhetorical analysis? (p. 9, p. 52)
What does context have to do with Rhetorical Analysis? (p.12, p.55)
Why is rhetorical analysis important in college? (p.14, p.57)
What are examples of rhetoric that you see and hear on a daily basis?
What are some ways that you create rhetoric?

Contributors and Attributions

Adapted from What is Academic Writing ? by L. Lennie Irvin in Writing Spaces. CC-NC-SA
Adapted from Analyzing Arguments: Rhetorical Analysis by Amy Hofer and Robbie Pock in OER Commons. CC-BY-Attribution
Adapted from Successful College Composition by Kathryn Crowther, Lauren Curtright, Nancy Gilbert, Barbara Hall, Tracienne Ravita, and Kirk Swenson at Galileo, Georgia's Virtual Library. CC-NC-SA-4.0 .

This page was most recently updated on June 5, 2020.

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How to Write a Rhetorical Analysis Essay–Examples & Template

What is a Rhetorical Analysis Essay?

A rhetorical analysis essay is, as the name suggests, an analysis of someone else’s writing (or speech, or advert, or even cartoon) and how they use not only words but also rhetorical techniques to influence their audience in a certain way. A rhetorical analysis is less interested in what the author is saying and more in how they present it, what effect this has on their readers, whether they achieve their goals, and what approach they use to get there.

Its structure is similar to that of most essays: An Introduction presents your thesis, a Body analyzes the text you have chosen, breaks it down into sections and explains how arguments have been constructed and how each part persuades, informs, or entertains the reader, and a Conclusion section sums up your evaluation.

Note that your personal opinion on the matter is not relevant for your analysis and that you don’t state anywhere in your essay whether you agree or disagree with the stance the author takes.

In the following, we will define the key rhetorical concepts you need to write a good rhetorical analysis and give you some practical tips on where to start.

Key Rhetorical Concepts

Your goal when writing a rhetorical analysis is to think about and then carefully describe how the author has designed their text so that it has the intended effect on their audience. To do that, you need to consider a number of key rhetorical strategies: Rhetorical appeals (“Ethos”, “Logos”, and “Pathos”), context, as well as claims, supports, and warrants.

Ethos, Logos, and Pathos were introduced by Aristotle, way back in the 4th century BC, as the main ways in which language can be used to persuade an audience. They still represent the basis of any rhetorical analysis and are often referred to as the “rhetorical triangle”.

These and other rhetorical techniques can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify the concepts they are based on.

Rhetorical Appeals

Rhetorical appeal #1: ethos.

Ethos refers to the reputation or authority of the writer regarding the topic of their essay or speech and to how they use this to appeal to their audience. Just like we are more likely to buy a product from a brand or vendor we have confidence in than one we don’t know or have reason to distrust, Ethos-driven texts or speeches rely on the reputation of the author to persuade the reader or listener. When you analyze an essay, you should therefore look at how the writer establishes Ethos through rhetorical devices.

Does the author present themselves as an authority on their subject? If so, how?

Do they highlight how impeccable their own behavior is to make a moral argument?

Do they present themselves as an expert by listing their qualifications or experience to convince the reader of their opinion on something?

Rhetorical appeal #2: Pathos

The purpose of Pathos-driven rhetoric is to appeal to the reader’s emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a “good cause”. To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories, and employ vivid imagery so that the reader can imagine themselves in a certain situation and feel empathy with or anger towards others.

Rhetorical appeal #3: Logos

Logos, the “logical” appeal, uses reason to persuade. Reason and logic, supported by data, evidence, clearly defined methodology, and well-constructed arguments, are what most academic writing is based on. Emotions, those of the researcher/writer as well as those of the reader, should stay out of such academic texts, as should anyone’s reputation, beliefs, or personal opinions.

Text and Context

To analyze a piece of writing, a speech, an advertisement, or even a satirical drawing, you need to look beyond the piece of communication and take the context in which it was created and/or published into account.

Who is the person who wrote the text/drew the cartoon/designed the ad..? What audience are they trying to reach? Where was the piece published and what was happening there around that time?

A political speech, for example, can be powerful even when read decades later, but the historical context surrounding it is an important aspect of the effect it was intended to have.

Claims, Supports, and Warrants

To make any kind of argument, a writer needs to put forward specific claims, support them with data or evidence or even a moral or emotional appeal, and connect the dots logically so that the reader can follow along and agree with the points made.

The connections between statements, so-called “warrants”, follow logical reasoning but are not always clearly stated—the author simply assumes the reader understands the underlying logic, whether they present it “explicitly” or “implicitly”. Implicit warrants are commonly used in advertisements where seemingly happy people use certain products, wear certain clothes, accessories, or perfumes, or live certain lifestyles – with the connotation that, first, the product/perfume/lifestyle is what makes that person happy and, second, the reader wants to be as happy as the person in the ad. Some warrants are never clearly stated, and your job when writing a rhetorical analysis essay is therefore to identify them and bring them to light, to evaluate their validity, their effect on the reader, and the use of such means by the writer/creator.

bust of plato the philosopher, rhetorical analysis essay

What are the Five Rhetorical Situations?

A “rhetorical situation” refers to the circumstance behind a text or other piece of communication that arises from a given context. It explains why a rhetorical piece was created, what its purpose is, and how it was constructed to achieve its aims.

Rhetorical situations can be classified into the following five categories:

Asking such questions when you analyze a text will help you identify all the aspects that play a role in the effect it has on its audience, and will allow you to evaluate whether it achieved its aims or where it may have failed to do so.

Rhetorical Analysis Essay Outline

Analyzing someone else’s work can seem like a big task, but as with every assignment or writing endeavor, you can break it down into smaller, well-defined steps that give you a practical structure to follow.

To give you an example of how the different parts of your text may look when it’s finished, we will provide you with some excerpts from this rhetorical analysis essay example (which even includes helpful comments) published on the Online Writing Lab website of Excelsior University in Albany, NY. The text that this essay analyzes is this article on why one should or shouldn’t buy an Ipad. If you want more examples so that you can build your own rhetorical analysis template, have a look at this essay on Nabokov’s Lolita and the one provided here about the “Shitty First Drafts” chapter of Anne Lamott’s writing instruction book “Bird by Bird”.

Analyzing the Text

When writing a rhetorical analysis, you don’t choose the concepts or key points you think are relevant or want to address. Rather, you carefully read the text several times asking yourself questions like those listed in the last section on rhetorical situations to identify how the text “works” and how it was written to achieve that effect.

Start with focusing on the author : What do you think was their purpose for writing the text? Do they make one principal claim and then elaborate on that? Or do they discuss different topics?

Then look at what audience they are talking to: Do they want to make a group of people take some action? Vote for someone? Donate money to a good cause? Who are these people? Is the text reaching this specific audience? Why or why not?

What tone is the author using to address their audience? Are they trying to evoke sympathy? Stir up anger? Are they writing from a personal perspective? Are they painting themselves as an authority on the topic? Are they using academic or informal language?

How does the author support their claims ? What kind of evidence are they presenting? Are they providing explicit or implicit warrants? Are these warrants valid or problematic? Is the provided evidence convincing?

Asking yourself such questions will help you identify what rhetorical devices a text uses and how well they are put together to achieve a certain aim. Remember, your own opinion and whether you agree with the author are not the point of a rhetorical analysis essay – your task is simply to take the text apart and evaluate it.

If you are still confused about how to write a rhetorical analysis essay, just follow the steps outlined below to write the different parts of your rhetorical analysis: As every other essay, it consists of an Introduction , a Body (the actual analysis), and a Conclusion .

Rhetorical Analysis Introduction

The Introduction section briefly presents the topic of the essay you are analyzing, the author, their main claims, a short summary of the work by you, and your thesis statement .

Tell the reader what the text you are going to analyze represents (e.g., historically) or why it is relevant (e.g., because it has become some kind of reference for how something is done). Describe what the author claims, asserts, or implies and what techniques they use to make their argument and persuade their audience. Finish off with your thesis statement that prepares the reader for what you are going to present in the next section – do you think that the author’s assumptions/claims/arguments were presented in a logical/appealing/powerful way and reached their audience as intended?

Have a look at an excerpt from the sample essay linked above to see what a rhetorical analysis introduction can look like. See how it introduces the author and article , the context in which it originally appeared , the main claims the author makes , and how this first paragraph ends in a clear thesis statement that the essay will then elaborate on in the following Body section:

Cory Doctorow ’s article on BoingBoing is an older review of the iPad , one of Apple’s most famous products. At the time of this article, however, the iPad was simply the latest Apple product to hit the market and was not yet so popular. Doctorow’s entire career has been entrenched in and around technology. He got his start as a CD-ROM programmer and is now a successful blogger and author. He is currently the co-editor of the BoingBoing blog on which this article was posted. One of his main points in this article comes from Doctorow’s passionate advocacy of free digital media sharing. He argues that the iPad is just another way for established technology companies to control our technological freedom and creativity . In “ Why I Won’t Buy an iPad (and Think You Shouldn’t, Either) ” published on Boing Boing in April of 2010, Cory Doctorow successfully uses his experience with technology, facts about the company Apple, and appeals to consumer needs to convince potential iPad buyers that Apple and its products, specifically the iPad, limit the digital rights of those who use them by controlling and mainstreaming the content that can be used and created on the device .

Doing the Rhetorical Analysis

The main part of your analysis is the Body , where you dissect the text in detail. Explain what methods the author uses to inform, entertain, and/or persuade the audience. Use Aristotle’s rhetorical triangle and the other key concepts we introduced above. Use quotations from the essay to demonstrate what you mean. Work out why the writer used a certain approach and evaluate (and again, demonstrate using the text itself) how successful they were. Evaluate the effect of each rhetorical technique you identify on the audience and judge whether the effect is in line with the author’s intentions.

To make it easy for the reader to follow your thought process, divide this part of your essay into paragraphs that each focus on one strategy or one concept , and make sure they are all necessary and contribute to the development of your argument(s).

One paragraph of this section of your essay could, for example, look like this:

One example of Doctorow’s position is his comparison of Apple’s iStore to Wal-Mart. This is an appeal to the consumer’s logic—or an appeal to logos. Doctorow wants the reader to take his comparison and consider how an all-powerful corporation like the iStore will affect them. An iPad will only allow for apps and programs purchased through the iStore to be run on it; therefore, a customer must not only purchase an iPad but also any programs he or she wishes to use. Customers cannot create their own programs or modify the hardware in any way.

As you can see, the author of this sample essay identifies and then explains to the reader how Doctorow uses the concept of Logos to appeal to his readers – not just by pointing out that he does it but by dissecting how it is done.

Rhetorical Analysis Conclusion

The conclusion section of your analysis should restate your main arguments and emphasize once more whether you think the author achieved their goal. Note that this is not the place to introduce new information—only rely on the points you have discussed in the body of your essay. End with a statement that sums up the impact the text has on its audience and maybe society as a whole:

Overall, Doctorow makes a good argument about why there are potentially many better things to drop a great deal of money on instead of the iPad. He gives some valuable information and facts that consumers should take into consideration before going out to purchase the new device. He clearly uses rhetorical tools to help make his case, and, overall, he is effective as a writer, even if, ultimately, he was ineffective in convincing the world not to buy an iPad .

Frequently Asked Questions about Rhetorical Analysis Essays

What is a rhetorical analysis essay.

A rhetorical analysis dissects a text or another piece of communication to work out and explain how it impacts its audience, how successfully it achieves its aims, and what rhetorical devices it uses to do that.

While argumentative essays usually take a stance on a certain topic and argue for it, a rhetorical analysis identifies how someone else constructs their arguments and supports their claims.

What is the correct rhetorical analysis essay format?

Like most other essays, a rhetorical analysis contains an Introduction that presents the thesis statement, a Body that analyzes the piece of communication, explains how arguments have been constructed, and illustrates how each part persuades, informs, or entertains the reader, and a Conclusion section that summarizes the results of the analysis.

What is the “rhetorical triangle”?

The rhetorical triangle was introduced by Aristotle as the main ways in which language can be used to persuade an audience: Logos appeals to the audience’s reason, Ethos to the writer’s status or authority, and Pathos to the reader’s emotions. Logos, Ethos, and Pathos can all be combined to create the intended effect, and your job as the one analyzing a text is to break the writer’s arguments down and identify what specific concepts each is based on.

Let Wordvice help you write a flawless rhetorical analysis essay!

Whether you have to write a rhetorical analysis essay as an assignment or whether it is part of an application, our professional proofreading services feature professional editors are trained subject experts that make sure your text is in line with the required format, as well as help you improve the flow and expression of your writing. Let them be your second pair of eyes so that after receiving paper editing services or essay editing services from Wordvice, you can submit your manuscript or apply to the school of your dreams with confidence.

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How to Write a Rhetorical Analysis

Last Updated: April 2, 2024 Fact Checked

This article was co-authored by Megan Morgan, PhD . Megan Morgan is a Graduate Program Academic Advisor in the School of Public & International Affairs at the University of Georgia. She earned her PhD in English from the University of Georgia in 2015. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,376,599 times.

A rhetorical analysis can be written about other texts, television shows, films, collections of artwork, or a variety of other communicative mediums that attempt to make a statement to an intended audience. In order to write a rhetorical analysis, you need to be able to determine how the creator of the original work attempts to make his or her argument. You can also include information about whether or not that argument is successful. To learn more about the right way to write a rhetorical analysis, continue reading.

Gathering Information

The speaker refers to the first and last name of the writer. If the writer has any credentials that lend to his or her authority on the matter at hand, you should also briefly consider those. Note that if the narrator is different from the writer, though, it could also refer to the narrator.
The occasion mostly refers to the type of text and the context under which the text was written. For instance, there is a big difference between an essay written for a scholarly conference and a letter written to an associate in the field.
The audience is who the text was written for. This is related to the occasion, since the occasion can include details about the audience. In the example above, the audience would be a conference of scholars versus an associate in the field.
The purpose refers to what the writer wants to accomplish in the text. It usually includes selling a product or point of view.
The subject is simply the topic the writer discusses in the text.

Ethos, or ethical appeals, rely on the writer's credibility and character in the garnering of approval. Mentions of a writer's character or qualifications usually qualify as ethos. For instance, if a family therapist with 20 years of practice writes an article on improving familial relations, mention of that experience would be using ethos. Despite their name, these appeals don't have anything to do with "ethics" as we usually think of them.
Logos, or logical appeals, use reason to make an argument. Most academic discourse should make heavy use of logos. A writer who supports an argument with evidence, data, and undeniable facts uses logos.
Pathos, or pathetic appeals, seek to evoke emotion in order to gain approval. These emotions can include anything from sympathy and anger to the desire for love. If an article about violent crime provides personal, human details about victims of violent crime, the writer is likely using pathos.

Analogies and figurative language, including metaphors and similes, demonstrate an idea through comparison.
Repetition of a certain point or idea is used to make that point seem more memorable.
Imagery often affects pathos. The image of a starving child in a low income country can be a powerful way of evoking compassion or anger.
Diction refers to word choice. Emotionally-charged words have greater impact, and rhythmic word patterns can establish a theme more effectively.
Tone essentially means mood or attitude. A sarcastic essay is vastly different from a scientific one, but depending on the situation, either tone could be effective.
Addressing the opposition demonstrates that the writer is not afraid of the opposing viewpoint. It also allows the writer to strengthen his or her own argument by cutting down the opposing one. This is especially powerful when the author contrasts a strong viewpoint he or she holds with a weak viewpoint on the opposing side.

Ask yourself how the rhetorical strategies of appeals and style help the author achieve his or her purpose. Determine if any of these strategies fail and hurt the author instead of helping.
Speculate on why the author may have chosen those rhetorical strategies for that audience and that occasion. Determine if the choice of strategies may have differed for a different audience or occasion.
Remember that in a rhetorical analysis, you do not need to agree with the argument being presented. Your task is to analyze how well the author uses the appeals to present her or his argument.

Writing the Introduction

By letting the reader know that your paper is a rhetorical analysis, you let him or her know exactly what to expect. If you do not let the reader know this information beforehand, he or she may expect to read an evaluative argument instead.
Do not simply state, "This paper is a rhetorical analysis." Weave the information into the introduction as naturally as possible.
Note that this may not be necessary if you are writing a rhetorical analysis for an assignment that specifically calls for a rhetorical analysis.

The introduction is a good place to give a quick summary of the document. Keep it quick, though. Save the majority of the details for your body paragraphs, since most of the details will be used in defending your analysis.

You do not necessarily need to mention these details in this order. Include the details in a matter that makes sense and flows naturally within your introductory paragraph.

Try stating which rhetorical techniques the writer uses in order to move people toward his or her desired purpose. Analyze how well these techniques accomplish this goal.
Consider narrowing the focus of your essay. Choose one or two design aspects that are complex enough to spend an entire essay analyzing.
Think about making an original argument. If your analysis leads you to make a certain argument about the text, focus your thesis and essay around that argument and provide support for it throughout the body of your paper.
Try to focus on using words such as "effective" or "ineffective" when composing your thesis, rather than "good" or "bad." You want to avoid seeming like you are passing value judgments.

Writing the Body

Step 1 Organize your body paragraphs by rhetorical appeals.

The order of logos, ethos, and pathos is not necessarily set in stone. If you intend to focus on one more than the other two, you could briefly cover the two lesser appeals in the first two sections before elaborating on the third in greater detail toward the middle and end of the paper.
For logos, identify at least one major claim and evaluate the document's use of objective evidence.
For ethos, analyze how the writer or speaker uses his or her status as an "expert" to enhance credibility.
For pathos, analyze any details that alter the way that the viewer or reader may feel about the subject at hand. Also analyze any imagery used to appeal to aesthetic senses, and determine how effective these elements are.
Wrap things up by discussing the consequences and overall impact of these three appeals.

Step 2 Write your analysis in chronological order, instead.

Start from the beginning of the document and work your way through to the end. Present details about the document and your analysis of those details in the order the original document presents them in.
The writer of the original document likely organized the information carefully and purposefully. By addressing the document in this order, your analysis is more likely to make more coherent sense by the end of your paper.

Step 3 Provide plenty of evidence and support.

Evidence often include a great deal of direct quotation and paraphrasing.
Point to spots in which the author mentioned his or her credentials to explain ethos. Identify emotional images or words with strong emotional connotations as ways of supporting claims to pathos. Mention specific data and facts used in analysis involving logos.

Avoid use of the first-person words "I" and "we." Stick to the more objective third-person.

Writing the Conclusion

When restating your thesis, you should be able to quickly analyze how the original author's purpose comes together.
When restating your thesis, try to bring more sophistication or depth to it than you had in the beginning. What can the audience now understand about your thesis that they would not have without reading your analysis?

Keep this information brief. You spent an entire essay supporting your thesis, so these restatements of your main ideas should only serve as summaries of your support.

Step 3 Specify if further research needs to be done.

Indicate what that research must entail and how it would help.
Also state why the subject matter is important enough to continue researching and how it has significance to the real world.

Writing Help

Community Q&A

Avoid the use of "In conclusion..." While many writers may be taught to end conclusion paragraphs with this phrase as they first learn to write essays, you should never include this phrase in an essay written at a higher academic level. This phrase and the information that usually follows it is empty information that only serves to clutter up your final paragraph. Thanks Helpful 0 Not Helpful 0
Do not introduce any new information in your conclusion. Summarize the important details of the essay. Thanks Helpful 0 Not Helpful 0
Do not argue in an analysis. Focus on the "how" they made their point, not if it's good or not. Thanks Helpful 0 Not Helpful 0

↑ https://owl.purdue.edu/owl/general_writing/academic_writing/establishing_arguments/rhetorical_strategies.html
↑ https://writingcenter.tamu.edu/Students/Writing-Speaking-Guides/Alphabetical-List-of-Guides/Academic-Writing/Analysis/Rhetorical-Analysis
↑ https://courses.lumenlearning.com/englishcomp1/chapter/text-an-overview-of-the-rhetorical-modes/
↑ https://oer.pressbooks.pub/informedarguments/chapter/rhetorical-modes-of-writing/
↑ https://owl.purdue.edu/owl/general_writing/visual_rhetoric/analyzing_visual_documents/organizing_your_analysis.html
↑ https://www.pfw.edu/offices/learning-support/documents/WriteARhetoricalAnalysis.pdf

About This Article

To write a rhetorical analysis, start by determining what the author of the work you're analyzing is trying to argue. Then, ask yourself if they succeeded in making their argument. Whether you think they did or didn't, include quotes and specific examples in your analysis to back up your opinion. When you're writing your analysis, use the third-person to appear objective as opposed to using "I" or "we." Also, make sure you include the author's name, profession, and purpose for writing the text at the beginning of your analysis to give reader's some context. To learn different ways to structure your rhetorical analysis from our English Ph.D. co-author, keep reading! Did this summary help you? Yes No

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Course info.

Jared David Berezin

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Comparative Media Studies/Writing

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History of Science and Technology
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Learning Resource Types

Science writing and new media: communicating science to the public, rhetorical analysis of a news article.

Purpose: A close reader of the world looks beneath the surface of behavior and language, and explores instances of communication as rhetorical events rich with meaning. The purpose of this assignment is to analyze an online news article, and identify and discuss the writer’s rhetorical decisions and their impacts. Rather than state whether you believe the article is “good” or “bad”, or whether you liked it or not, apply a close-reading of the text. This assignment includes two main deliverables: 1) a written essay, and 2) a class discussion.

I. Written Essay (Individually Written)

Craft a coherent rhetorical analysis essay that includes the following two components:

Very brief summary of the article
Close reading of the work

For the summary portion (1), rather than describe everything in the article, very briefly share only the main points of the article. The summary should be no more than a brief paragraph. In your close reading (2)—the heart of this assignment—you should include and provide evidence for the following information:

Who is the author? (name, title, and credentials)
Where was the article published? (newspaper/magazine/website title)
What is the purpose and goal of the article?
Who is the intended audience of the article?
Ethos : appeals to the character/expertise of the writer and cited authorities
Logos : appeals based on logic, reasoning, and relevant evidence
Pathos : appeals to the beliefs, emotions, and values of the audience
Diction, figurative language, tone, organization, length
Does the writer use visual images in the article? If so, what is their impact?
What evidence (if any) does the author provide to support her/his claims?
Where does this evidence come from?
What research might the author have conducted before writing the article?
What information does the author not include in the article, and why?
Is the author biased in any way?
Is the article trustworthy?

II. Class Discussion (Co-Lead With a Partner)

You will lead a 10-15 minute discussion of the article with a classmate, which will require you to meet beforehand and plan your questions. After introducing the article, try and stimulate discussion among your classmates with purposeful, open-ended questions. As mentioned above, the written rhetorical analysis essay should be completed individually, and the discussion should be led jointly with your partner.

Audience: Your audience for both the essay and discussion includes your teacher and classmates: we are a community of diverse people interested in the rhetorical choices involved in science articles written for the public. Since we have not read the article as closely as you have, it is critical that you provide the reasoning for all of your analytical claims involving the article.

Be sure to support all of your analytical points with specific evidence from the article, which will help your audience comprehend and support your rhetorical analysis. Since your audience has learned about the elements of a rhetorical situation (e.g. audience, purpose, context, genre) and rhetorical appeals (e.g. ethos, logos, pathos), you do not need to define these concepts in your essay.

Format requirements: MS Word (.doc) or Adobe (.pdf) with the following:

1"X1" margins
Size 12 Times New Roman font
Single-spaced text
600-800 words
Include page numbers

Before you submit your essay, re-read your writing, preferably aloud, to detect ideas that need to be tightened and/or reorganized for clarity.

Due Date: Be sure to write down and remember your specific due date and assigned article. Upload your essay to the course website anytime before your class discussion.

You are leaving MIT OpenCourseWare

Part 4: Rhetorical Modes

16 Rhetorical Analysis

What is a rhetorical analysis.

A Rhetorical analysis begins with the examination of the content and the style of the author. A rhetorical analysis is an examination of the topic, purpose, audience, and context of a piece of text. A text can be written, spoken, or conveyed in some other manner.

In the paragraphs that follow, you will learn about analyzing arguments for both content and rhetorical strategies. The content analysis may come a little easier for you, but the rhetorical analysis is extremely important. To become a good writer, we must develop the language of writing and learn how to use that language to talk about the “moves” other writers make.

The ultimate goal of a rhetorical analysis is twofold:

to analyze how well the rhetorical elements work together to create a fitting response, and
to evaluate the overall effectiveness of that response.

To examine that goal, there are a couple of approaches that can be made in writing an analysis. The first is to ask some basic questions.

How has the place affected the writing?
How have the rhetorical elements (rhetorical appeals) affected the writing?
Do the means of delivery, genre, or medium impact the audience?

You might evaluate how successfully that creator has identified the rhetorical audience, shaped a fitting response, or employed the best available means.

Or you might focus on the use of the rhetorical appeals and the overall success of their use.

Whether or not you agree with the text is beside the point. Your job is to analyze how and how well the text’s creator has accomplished the purpose of that text.

HOW is the analysis of the parts
HOW WELL is the overall evaluation

Thinking Rhetorically

A book entitled The Rhetorical Tradition

To add to this trickiness, you can write a rhetorical analysis of any piece of information, not just an essay. You may be asked to write a rhetorical analysis of an ad, an image, or a commercial.

The key is to start now! Rhetorical analysis is going to help you think about strategies other authors have made and how or why these strategies work or don’t work. In turn, your goal is to be more aware of these things in your own writing.

When you analyze a work rhetorically, you are going to explore the following concepts in a piece:

Style or Voice

You will be thinking about the decisions an author has made along these lines and thinking about whether these decisions are effective or ineffective.

Types of Argument

Just as there many types of essays you will write in college and many types of writing in general, argumentative essays come in many forms as well. There are three basic structures or types of an argument you are likely to encounter in college: the Toulmin argument, the Rogerian argument, and the Classical or Aristotelian argument. Although the Toulmin method was originally developed to analyze arguments, some professors will ask you to model its components. Each of these serves a different purpose, and deciding which type to use depends upon the rhetorical situation: In other words, you have to think about what is going to work best for your audience given your topic and the situation in which you are writing.

Toulmin Argument

The Toulmin method, developed by philosopher Stephen Toulmin , is essentially a structure for analyzing arguments. But the elements for analysis are so clear and structured that many professors now have students write argumentative essays with the elements of the Toulmin method in mind.

This type of argument works well when there are no clear truths or absolute solutions to a problem. Toulmin arguments take into account the complex nature of most situations.

There are six elements for analyzing, and, in this case, presenting arguments that are important to the Toulmin method.

These elements of a Toulmin analysis can help you as both a reader and a writer. When you’re analyzing arguments as a reader, you can look for these elements to help you understand the argument and evaluate its validity. When you’re writing an argument, you can include these same elements to ensure your audience will see the validity in your claims.

A flow chart demonstrates the organization of a Toulmin structure. The central piece is "Warrant." Connected to that at the top are "Claim" and "Data", which are also connected to one another. Beneath "Warrant" are "Backing" and "Rebuttal," which are attached to each other as well as Warrant. To the left is "Qualifier," which only attaches to Warrant.

The claim is a statement of opinion that the author is asking her or his audience to accept as true.

There should be more laws to regulate texting while driving in order to cut down on dangerous car accidents.

The grounds are the facts, data, or reasoning upon which the claim is based. Essentially, the grounds are the facts making the case for the claim.

The National Safety Council estimates that 1.6 million car accidents per year are caused by cell phone use and texting.

The warrant is what links the grounds to the claim. This is what makes the audience understand how the grounds are connected to supporting the claim. Sometimes, the warrant is implicit (not directly stated), but the warrant can be stated directly as well. As a writer, you are making assumptions about what your audience already believes, so you have to think about how clear your warrant is and if you need to state it directly for your audience. You must also think about whether or not a warrant is actually an unproven claim.

The backing gives additional support for the claim by addressing different questions related to your claim.

The qualifier is essentially the limits to the claim or an understanding that the claim is not true in all situations. Qualifiers add strength to claims because they help the audience understand the author does not expect her or his opinion to be true all of the time or for her or his ideas to work all of the time. If writers use qualifiers that are too broad, such as “always” or “never,” their claims can be really difficult to support. Qualifiers like “some” or “many” help limit the claim, which can add strength to the claim.

The rebuttal is when the author addresses the opposing views. The author can use a rebuttal to pre-empt counter-arguments, making the original argument stronger.

Aristotelian Argument

The Aristotelian or classical argument is a style of argument developed by the famous Greek philosopher and rhetorician, Aristotle . In this style of argument, your goal as a writer is to convince your audience of something. The goal is to use a series of strategies to persuade your audience to adopt your side of the issue. Although ethos , pathos , and logos play a role in any argument, this style of argument utilizes them in the most persuasive ways possible.

Of course, your professor may require some variations, but here is the basic format for an Aristotelian, or classical, argumentative essay:

Introduce your issue. At the end of your introduction, most professors will ask you to present your thesis. The idea is to present your readers with your main point and then dig into it.
Present your case by explaining the issue in detail and why something must be done or a way of thinking is not working. This will take place over several paragraphs.
Address the opposition. Use a few paragraphs to explain the other side. Refute the opposition one point at a time.
Provide your proof. After you address the other side, you’ll want to provide clear evidence that your side is the best side.
Present your conclusion. In your conclusion, you should remind your readers of your main point or thesis and summarize the key points of your argument. If you are arguing for some kind of change, this is a good place to give your audience a call to action. Tell them what they could do to make a change.

For a visual representation of this type of argument, check out the Aristotelian infographic below.

Rogerian Argument

When most of us think of arguments, we think about winners of arguments and losers of arguments. Arguments, even sometimes academic arguments, can be strong and forceful. An Aristotelian or classical argument is a strong, “this is my assertion and here’s why I am right” kind of argument. But that kind of argument isn’t going to work in all situations. When your audience is a really difficult one in the sense that you know your audience isn’t going to completely agree with your side of the issue, it can be a good idea to try to find a middle ground. The Rogerian argument finds that middle ground.

Based on the work of psychologist Carl Rogers (pictured on the right), a Rogerian argument focuses on finding a middle ground between the author and the audience. This type of argument can be extremely persuasive and can help you, as a writer, understand your own biases and how you might work to find common ground with others.

Here is a summary of the basic strategy for a Rogerian argument, and the infographic on the following page should be helpful as well.

In your essay, first, introduce the problem .
Acknowledge the other side before you present your side of the issue. This may take several paragraphs.
Next, you should carefully present your side of the issue in a way that does not dismiss the other side. This may also take several paragraphs.
You should then work to bring the two sides together . Help your audience see the benefits of the middle ground. Make your proposal for the middle ground here, and be sure to use an even, respectful tone. This should be a key focus of your essay and may take several paragraphs.
Finally, in your conclusion, remind your audience of the balanced perspective you have presented and make it clear how both sides benefit when they meet in the middle.

For a visual representation of this type of argument, check out the Rogerian infographic below.

Types of Argument Activity

This interaction will give you a chance to practice what you have learned about the different types of argument and when it might be most appropriate to use one type over another. Read the scenarios and, then, choose a rhetorical style. You will be told if you are correct or not, and which type of argument would work best in that scenario, and why.

After completing this activity, you may download or print a completion report that summarizes your results.

Analyze This

You have learned about some of the most common organizational structures for academic arguments and learned about the benefits of each one—as well as when it might be best to use each one.

Before you begin working with your own academic argument structure, it might be helpful to review another academic argument for its organizational structure.

In the following video, watch as one student analyzes a traditional academic argumentative essay ( Cheap Thrills: The Price of Fast Fashion ), one that most closely follows the Aristotelian structure.

See It in Practice

Although there are many options for organizing your argument, understanding these three basic argumentative types can help you make a good decision about which type of argument would work best given your topic and audience.

Watch as our student writer makes notes and comes to a decision about which type of argument she’ll use as she works with a controversial topic and a potentially difficult audience.

Thinking About Content

The Toulmin method described in this learning area is a great tool for analyzing the content of an argument. In fact, it was developed as a tool for analyzing the content of an argument. Using the different concepts we learn in the Toulmin model, we are able to examine an argument by thinking about what claim is being made, what evidence is being used to support that claim, the warrants behind that evidence, and more.

When you analyze an argument, there is a good chance your professor will have you review and use the Toulmin information provided in the Excelsior OWL.

However, the lessons you have learned about logical fallacies will also help you analyze the content of an argument. You’ll want to look closely at the logic being presented in the claims and evidence. Does the logic hold up, or do you see logical fallacies? Obviously, if you see fallacies, you should really question the argument.

Basic Questions for a Rhetorical Analysis

What is the rhetorical situation?

What occasion gives rise to the need or opportunity for persuasion?
What is the historical occasion that would give rise to the composition of this text?

Who is the author/speaker?

How does he or she establish ethos (personal credibility)?
Does he/she come across as knowledgeable? fair?
Does the speaker’s reputation convey a certain authority?

What is his/her intention in speaking?

To attack or defend?
To exhort or dissuade from certain action?
To praise or blame?
To teach, to delight, or to persuade?

Who makes up the audience?

Who is the intended audience?
What values does the audience hold that the author or speaker appeals to?
Who have been or might be secondary audiences?
If this is a work of fiction, what is the nature of the audience within the fiction?

What is the content of the message?

Can you summarize the main idea?
What are the principal lines of reasoning or kinds of arguments used?
What topics of invention are employed?
How does the author or speaker appeal to reason? to emotion?

What is the form in which it is conveyed?

What is the structure of the communication; how is it arranged?
What oral or literary genre is it following?
What figures of speech (schemes and tropes) are used?
What kind of style and tone is used and for what purpose?

How do form and content correspond?

Does the form complement the content?
What effect could the form have, and does this aid or hinder the author’s intention?

Does the message/speech/text succeed in fulfilling the author’s or speaker’s intentions?

Does the author/speaker effectively fit his/her message to the circumstances, times, and audience?
Can you identify the responses of historical or contemporary audiences?

What does the nature of the communication reveal about the culture that produced it?

What kinds of values or customs would the people have that would produce this?
How do the allusions, historical references, or kinds of words used place this in a certain time and location?

Sample Rhetorical Analysis

Seeing rhetorical analysis in action is one of the best ways to understand it. Read the sample rhetorical analysis of an article . If you like, you can read the original article the student analyzes: Why I won’t buy an iPad (and think you shouldn’t, either) .

Time to Write

Purpose: This assignment will demonstrate the understanding of Rhetorical Analysis and Preliminary Research. This assignment will connect to the course competencies of writing for specific rhetorical contexts, using appropriate conventions in writing, an

This assignment frames the topic, purpose, audience, and context for the approved research topic from Research Prospectus 1.

At this time you will utilize two or three sources as in-text citations and on the References.

Choose a single source (selection) for rhetorical analysis that meets the following criteria.

Is the text responding to an opportunity to make a change? (Does it look at solving a problem?)
What is the rhetorical opportunity for change?
How is it identified?
How is it connected to your research proposal topic?

After you have selected a text, read it carefully, keeping in mind that the ultimate goal of a rhetorical analysis is twofold: (1) to analyze how well the rhetorical elements work together to create a fitting response, and (2) to assess the overall effectiveness of that response. Then, write answers to the following questions, citing material from the text itself to support each answer:

Are the available means anchored to the writer’s place?

Who created the text? What credentials or expertise does that person or group have? Why is the creator of the text engaged with this opportunity? Is this an opportunity that can be modified through language? What opinions or biases did the person or group bring to the text?
What is the place (physical, social, academic, economic, and so on) from which the creator of the text forms and sends the response? What are the resources of that place? What are its constraints (or limitations)?
Who is the audience for the message? What relationship is the creator of the text trying to establish with the audience? What opinions or biases might the audience hold? How might the audience feel about this rhetorical opportunity? And, most important, can this audience modify or help bring about a modification of the rhetorical opportunity? How?

Do the available means include the rhetorical elements of the message itself?

Identify the rhetorical elements of the message itself. In other words, where and how does the person or group employ the rhetorical appeals of ethos, pathos, and logos? How are credentials, goodwill, or good sense evoked to establish ethos? How is evidence (examples, statistics, data, and so forth) used to establish logos? And how is an emotional connection created to establish pathos? Keep in mind that the rhetorical appeals can sometimes overlap.
What kind of language does the creator of the text use? Is it plain or specialized, slang or formal? How does the choice of language reveal how the person or group views the intended audience?

Do the available means deliver a message in a genre and medium that reaches the audience?

Is the intended audience for the text a rhetorical audience? Draw on evidence from the text to support your answer.
If the audience is a rhetorical one, what can it do to resolve the problem?
Does the response address and fit the rhetorical opportunity? How exactly? If not, how might the response be reshaped so that it does fit?
Is the response delivered in an appropriate medium that reaches its intended audience? Why is that medium appropriate? Or how could it be adjusted to be appropriate?
Can you think of other responses to similar rhetorical situations? What genre is commonly used? Does the creator of this text use that genre? If not, what is the effect of going against an audience’s expectations?

Now that you have carefully read the text and answered all of the questions, you are ready to write your rhetorical analysis. How does your analysis of the use of the available means reveal

How well the rhetorical elements work together to create a fitting response to an opportunity for change?
How effective the response is?

As you begin, search your answers for an idea that can serve as your claim or thesis. For example, you might focus on the declared goal—if there is one—of the creator of the text and whether it has been achieved. You might assess how successfully that creator has identified the rhetorical audience, shaped a fitting response, or employed the best available means. Or you might focus on the use of the rhetorical appeals and the overall success of their use.

Whether or not you agree with the text is beside the point.

Your job is to analyze an essay, examining how, and how well, the text’s creator has accomplished the purpose of that text.

Key Grading Considerations

The intro provides context for the rest of the paper
The thesis is explicit, specific, and clear
The thesis is analytical in nature
The conclusion recasts the thesis and provides cohesion to the whole paper
rhetorical triangle (audience, author, purpose)
and rhetorical appeals (logos, ethos, pathos)
focus is on an analysis (not a summary or the author’s own ideas of the issue)
Smooth flow of ideas ordered in a logical sequence that effectively guides the reader
Each paragraph has a well-supported clearly-stated main point
The topic sentences focus on analysis
There is an effective use of transitions.
Uses the Rhetorical Triangle to Target the Audience
Language Use & Mechanics
Fully in APA Format

ATTRIBUTIONS

Content Adapted from Excelsior Online Writing Lab (OWL). (2020). Excelsior College. Retrieved from https://owl.excelsior.edu/ licensed under a Creative Commons Attribution-4.0 International License .
Basic Questions for Rhetorical Analysis. Authored by : Gideon O. Burton. Provided by : Brigham Young University. Located at : http://rhetoric.byu.edu . Project : Silva Rhetoricae. License : CC BY: Attribution
Original Content from Christine Jones. (2021). Rhetorical Analysis. Licensed under a CC0 1.0 Universal (CC0 1.0) Public Domain Dedication .

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Rhetorical Analysis Essay

Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Example - Free Samples

11 min read

Good Rhetorical Analysis Essay Example

The step-by-step writing process of a rhetorical analysis essay is far more complicated than ordinary academic essays. This essay type critically analyzes the rhetorical means used to persuade the audience and their efficiency.

The example provided below is the best rhetorical analysis essay example:

Rhetorical Analysis Essay Sample

In this essay type, the author uses rhetorical approaches such as ethos, pathos, and logos . These approaches are then studied and analyzed deeply by the essay writers to weigh their effectiveness in delivering the message.

Let’s take a look at the following example to get a better idea;

The outline and structure of a rhetorical analysis essay are important.

According to the essay outline, the essay is divided into three sections:

Introduction
Ethos
Logos

A rhetorical analysis essay outline is the same as the traditional one. The different parts of the rhetorical analysis essay are written in the following way:

Rhetorical Analysis Introduction Example

The introductory paragraph of a rhetorical analysis essay is written for the following purpose:

To provide basic background information about the chosen author and the text.
Identify the target audience of the essay.

An introduction for a rhetorical essay is drafted by:

Stating an opening sentence known as the hook statement. This catchy sentence is prepared to grab the audience’s attention to the paper.
After the opening sentence, the background information of the author and the original text are provided.

For example, a rhetorical analysis essay written by Lee Jennings on“The Right Stuff” by David Suzuki. Lee started the essay by providing the introduction in the following way:

Analysis of the Example:

Suzuki stresses the importance of high school education. He prepares his readers for a proposal to make that education as valuable as possible.
A rhetorical analysis can show how successful Suzuki was in using logos, pathos, and ethos. He had a strong ethos because of his reputation.
He also used pathos to appeal to parents and educators. However, his use of logos could have been more successful.
Here Jennings stated the background information about the text and highlighted the rhetorical techniques used and their effectiveness.

Thesis Statement Example for Rhetorical Analysis Essay

A thesis statement of a rhetorical analysis essay is the writer’s stance on the original text. It is the argument that a writer holds and proves it using the evidence from the original text.

A thesis statement for a rhetorical essay is written by analyzing the following elements of the original text:

Diction - It refers to the author’s choice of words and the tone
Imagery - The visual descriptive language that the author used in the content.
Simile - The comparison of things and ideas

In Jennings's analysis of “The Right Stuff,” the thesis statement was:

Example For Rhetorical Analysis Thesis Statement

Rhetorical Analysis Body Paragraph Example

In the body paragraphs of your rhetorical analysis essay, you dissect the author's work, analyze their use of rhetorical techniques, and provide evidence to support your analysis.

Let's look at an example that analyzes the use of ethos in David Suzuki's essay:

Rhetorical Analysis Conclusion Example

All the body paragraphs lead the audience towards the conclusion.

For example, the conclusion of “The Right Stuff” is written in the following way by Jennings:

In the conclusion section, Jennings summarized the major points and restated the thesis statement to prove them.

Rhetorical Essay Example For The Right Stuff by David Suzuki

Rhetorical Analysis Essay Example AP Lang 2023

Writing a rhetorical analysis for the AP Language and Composition course can be challenging. So drafting it correctly is important to earn good grades.

To make your essay effective and winning, follow the tips provided by professionals below:

Step #1: Understand the Prompt

Understanding the prompt is the first thing to produce an influential rhetorical paper. It is mandatory for this academic writing to read and understand the prompt to know what the task demands from you.

Step #2: Stick to the Format

The content for the rhetorical analysis should be appropriately organized and structured. For this purpose, a proper outline is drafted.

The rhetorical analysis essay outline divides all the information into different sections, such as the introduction, body, and conclusion. The introduction should explicitly state the background information and the thesis statement.

All the body paragraphs should start with a topic sentence to convey a claim to the readers. Provide a thorough analysis of these claims in the paragraph to support your topic sentence.

Step #3: Use Rhetorical Elements to Form an Argument

Analyze the following things in the text to form an argument for your essay:

Language (tone and words)
Organizational structure
Rhetorical Appeals ( ethos, pathos, and logos)

Once you have analyzed the rhetorical appeals and other devices like imagery and diction, you can form a strong thesis statement. The thesis statement will be the foundation on which your essay will be standing.

AP Language Rhetorical Essay Sample

AP Rhetorical Analysis Essay Template

Rhetorical Analysis Essay Example AP Lang

AP Lang Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Examples for Students

Here are a few more examples to help the students write a rhetorical analysis essay:

Rhetorical Analysis Essay Example Ethos, Pathos, Logos

Rhetorical Analysis Essay Example Outline

Rhetorical Analysis Essay Example College

Rhetorical Analysis Essay Example APA Format

Compare and Contrast Rhetorical Analysis Essay Example

Comparative Rhetorical Analysis Essay Example

How to Start Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Example High School

Rhetorical Analysis Essay Example APA Sample

Rhetorical Analysis Essay Example Of a Song

Florence Kelley Speech Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Example MLA

Writing a Visual Rhetorical Analysis Essay with Example

The visual rhetorical analysis essay determines how pictures and images communicate messages and persuade the audience.

Usually, visual rhetorical analysis papers are written for advertisements. This is because they use strong images to convince the audience to behave in a certain way.

To draft a perfect visual rhetorical analysis essay, follow the tips below:

Analyze the advertisement deeply and note every minor detail.
Notice objects and colors used in the image to gather every detail.
Determine the importance of the colors and objects and analyze why the advertiser chose the particular picture.
See what you feel about the image.
Consider the objective of the image. Identify the message that the image is portraying.
Identify the targeted audience and how they respond to the picture.

An example is provided below to give students a better idea of the concept.

Simplicity Breeds Clarity Visual Rhetorical Analysis Essay Example

Rhetorical Analysis Essay Writing Tips

Follow the tips provided below to make your rhetorical writing compelling.

Choose an engaging topic for your essay. The rhetorical analysis essay topic should be engaging to grab the reader’s attention.
Thoroughly read the original text.
Identify the SOAPSTone. From the text, determine the speaker, occasions, audience, purpose, subject, and tone.
Develop a thesis statement to state your claim over the text.
Draft a rhetorical analysis essay outline.
Write an engaging essay introduction by giving a hook statement and background information. At the end of the introductory paragraph, state the thesis statement.
The body paragraphs of the rhetorical essay should have a topic sentence. Also, in the paragraph, a thorough analysis should be presented.
For writing a satisfactory rhetorical essay conclusion, restate the thesis statement and summarize the main points.
Proofread your essay to check for mistakes in the content. Make your edits before submitting the draft.

Following the tips and the essay's correct writing procedure will guarantee success in your academics.

We have given you plenty of examples of a rhetorical analysis essay. But if you are still struggling to draft a great rhetorical analysis essay, it is suggested to take a professional’s help.

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17 What are the basic elements of rhetorical analysis?

Elizabeth Browning

3.1 The appeal to ethos

When evaluating a writer’s ethical appeal , ask the following questions:

Does the writer come across as reliable?

Viewpoint is logically consistent throughout the text
Does not use hyperbolic (exaggerated) language
Has an even, objective tone (not malicious but also not sycophantic)
Does not come across as subversive or manipulative

Does the writer come across as authoritative and knowledgeable?

Explains concepts and ideas thoroughly
Addresses any counter-arguments and successfully rebuts them
Uses a sufficient number of relevant sources
Shows an understanding of sources used

What kind of credentials or experience does the writer have?

Look at byline or biographical info
Identify any personal or professional experience mentioned in the text
Where has this writer’s text been published?

Recognizing a Manipulative Appeal to Ethos:

In a perfect world, everyone would tell the truth, and we could depend upon the credibility of speakers and authors. Unfortunately, that is not always the case. You would expect that news reporters would be objective and tell news stories based upon the facts; however, Janet Cooke, Stephen Glass, Jayson Blair, and Brian Williams all lost their jobs for plagiarizing or fabricating part of their news stories. Janet Cooke’s Pulitzer Prize was revoked after it was discovered that she made up “Jimmy,” an eight-year old heroin addict (Prince, 2010). Brian Williams was fired as anchor of the NBC Nightly News for exaggerating his role in the Iraq War.

Others have become infamous for claiming academic degrees that they didn’t earn as in the case of Marilee Jones. At the time of discovery, she was Dean of Admissions at Massachusetts Institute of Technology (MIT). After 28 years of employment, it was determined that she never graduated from college (Lewin, 2007). However, on her website (http://www.marileejones.com/blog/) she is still promoting herself as “a sought after speaker, consultant and author” and “one of the nation’s most experienced College Admissions Deans.”

Exercise 1: Analyzing Ethos

“Why cancer is not a war, fight, or battle ” by Xeni Jordan (https://tinyurl.com/y7m7bnnm)

“Relax and Let Your Kids Indulge in TV” by Lisa Pryor (https://tinyurl.com/y88epytu)

“Why are we OK with disability drag in Hollywood?” by Danny Woodburn and Jay Ruderman (https://tinyurl.com/y964525k)

3.2 The appeal to pathos

When evaluating a writer’s pathetic appeal , ask the following questions:

Does the writer try to engage or connect with the audience by making the subject matter relatable in some way?

Does the writer have an interesting writing style?
Does the writer use humor at any point?
Does the writer use narration , such as storytelling or anecdotes, to add interest or to help humanize a certain issue within the text?
Does the writer use descriptive or attention-grabbing details?
Are there hypothetical examples that help the audience to imagine themselves in certain scenarios?
Does the writer use any other examples in the text that might emotionally appeal to the audience?
Are there any visual appeals to pathos, such as photographs or illustrations?

Recognizing a Manipulative Appeal to Pathos:

Exercise 2: Analyzing Pathos

See clip here (https://youtu.be/h2vW-rr9ibE, transcript here ). See clip with closed captioning here .

Step 2 : Consider these questions:

What issues does Wallace address?
Who is his audience?
How does the audience view the issues at hand?

Step 3 : Next, analyze Wallace’s use of pathos in his speech.

How does he try to connect with his audience emotionally? Because this is a speech, and he’s appealing to the audience in person, consider his overall look as well as what he says.
How would you describe his manner or attitude?
Does he use any humor, and if so, to what effect?
How would you describe his tone?
Identify some examples of language that show an appeal to pathos: words, phrases, imagery, collective pronouns (we, us, our).
How do all of these factors help him establish a pathetic appeal?

Step 4 : Once you’ve identified the various ways that Wallace tries to establish his appeal to pathos, the final step is to evaluate the effectiveness of that appeal.

Do you think he has successfully established a pathetic appeal? Why or why not?
What does he do well in establishing pathos?
What could he improve, or what could he do differently to make his pathetic appeal even stronger?

3.3 The appeal to logos

When evaluating a writer’s logical appeal , ask the following questions:

Does the writer organize his information clearly?

Choose the link for examples of common transitions (https://tinyurl.com/oftaj5g).
Ideas have a clear and purposeful order

Does the writer provide evidence to back his claims?

Specific examples
Relevant source material

Does the writer use sources and data to back his claims rather than base the argument purely on emotion or opinion?

Does the writer use concrete facts and figures, statistics, dates/times, specific names/titles, graphs/charts/tables?
Are the sources that the writer uses credible?
Where do the sources come from? (Who wrote/published them?)
When were the sources published?
Are the sources well-known, respected, and/or peer-reviewed (if applicable) publications?

Recognizing a Manipulative Appeal to Logos:

Fallacies that misuse appeals to logos or attempt to manipulate the logic of an argument are discussed in the next chapter .

Exercise 3: Analyzing Logos

See the article here (https://tinyurl.com/y6c9v89t).

Step 1 : Before reading the article, take a minute to preview the text, a critical reading skill explained in Chapter 1 .

Step 3 : After reviewing your annotations, evaluate the organization of the article as well as the amount and types of evidence that you have identified by answering the following questions:

Does the writer use transitions to link ideas?
Do ideas in the article have a clear sense of order, or do they appear scattered and unfocused?
Was there too little of it, was there just enough, or was there an overload of evidence?
Were the examples of evidence relevant to the writer’s argument?
Were the examples clearly explained?
Were sources cited or clearly referenced?
Were the sources credible? How could you tell?

3.4 The Appeal to Kairos

When evaluating a writer’s Kairotic appeal , ask the following questions:

Where does the writer establish her thesis of the argument in the text? Is it near the beginning, the middle, or the end? Is this placement of the thesis effective? Why or why not?
Where in the text does the writer provide her strongest points of evidence? Does that location provide the most impact for those points?
Is the issue that the writer raises relevant at this time, or is it something no one really cares about anymore or needs to know about anymore?

Exercise 4: Analyzing Kairos

Step 1 : Read this article (https://tinyurl.com/yctl8o5g) from CNN about how and why the photo of the dress went viral so that you will be better informed for the next step in this exercise:

Step 3 : After watching the video, answer the following questions:

Once the photo of the dress went viral, approximately how long after did the Salvation Army’s ad appear? Look at the dates on both the article and the video to get an idea of a time frame.
How does the ad take advantage of the publicity surrounding the dress?
Would the ad’s overall effectiveness change if it had come out later than it did?
How late would have been too late to make an impact? Why?

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The Method Behind Trump’s Mistruths

A close examination of every public word from the former president during a crucial week of his campaign.

By Angelo Fichera

Since the beginning of his political career, Donald J. Trump has misled, mischaracterized, dissembled, exaggerated and, at times, flatly lied. His flawed statements about the border, the economy, the coronavirus pandemic and the 2020 election have formed the bedrock of his 2024 campaign.

Though his penchant for bending the truth, sometimes to the breaking point, has been well documented , a close study of how he does so reveals a kind of technique to his dishonesty: a set of recurring rhetorical moves with which Mr. Trump fuels his popularity among his supporters.

In the week starting with Mr. Trump’s victory speech in Iowa through his win in the New Hampshire primary — the contests that put him on the path to becoming his party’s nominee for the third consecutive time — The New York Times analyzed all of his public statements, including speeches, interviews and social media posts.

His words focused heavily on attacking his political rivals, self-aggrandizing and stoking fear to make his case for 2024. In doing so, Mr. Trump often relied on repeated falsehoods and half-truths. He has yet to deviate from this approach in the general election.

Here’s a look at how he does it.

He grossly distorts his opponents’ records and proposals to make them sound unreasonable.

Trump Presidential Campaign via C-span

Atkinson, N.H., rally, Jan. 16, 2024

While Joe Biden is pushing the largest tax hike in American history – you know, he wants to quadruple your taxes .

President Biden has not proposed quadrupling taxes. In fact, he has consistently vowed not to raise taxes on anyone earning less than $400,000.

Sean Hannity interview, Jan. 22, 2024

I mean, what he’s doing with energy with an all-electric mandate, where you won’t be able to buy any other form of car in a very short period of time .

Mr. Biden has not implemented an electric car mandate. The administration has announced rules that would limit tailpipe emissions from cars and light trucks, effectively requiring automakers to sell more electric vehicles and hybrids. It doesn’t ban gas cars.

Truth Social, Jan. 16, 2024

Nikki Haley, who hung in against Mr. Trump until Super Tuesday, did not raise the issue of the gas tax in South Carolina and rebuffed calls to do so as a stand-alone measure. She said in 2015 that she would support raising the gas tax — by 10 cents, over three years — only if lawmakers agreed to reduce the income tax rate to 5 percent, from 7 percent, and made changes to the state’s Department of Transportation.

He exaggerates and twists the facts to make his record sound better than it is.

Newsmax via Youtube

Newsmax interview, Jan. 21, 2024

And think of it, for four years we had no terror problem .

There were in fact terrorist attacks in the United States during the Trump administration. In 2017, to name one, a native of Uzbekistan plowed a pickup truck down a bike path in Manhattan, killing eight people. The Justice Department said the driver, Sayfullo Saipov, carried out the terrorist attack in the name of ISIS.

We had the best economy. We had no inflation .

The economy wasn’t the “best” under Mr. Trump. Even setting aside Covid, the average growth rate was lower under Mr. Trump than under former Presidents Bill Clinton and Ronald Reagan. And inflation was low , but it wasn’t nonexistent.

Hannity interview, Jan. 18, 2024

We had gasoline at $1. 87 .

The national average price of a gallon of gasoline dropped to that price during one week amid the Covid lockdown in 2020, when demand was extraordinarily low. But when Mr. Trump left office in January 2021, the national average was $2.42.

He relies on both well-worn and fresh claims of election rigging to suggest he can lose only if his opponents cheat.

RSBN via Youtube

Portsmouth, N.H., rally, Jan. 17, 2024

The radical-left Democrats rigged the presidential election of 2020, and we’re not going to allow them to rig the presidential election of 2024 .

The 2020 election was not rigged. Mr. Trump has uttered hundreds of inaccurate claims to support the false claim that it was — mischaracterizing voting processes, citing baseless cases of supposed fraud and sharing conspiracy theories about voting machines.

As you know, Nikki Haley in particular is counting on the Democrats and liberals to infiltrate your Republican primary .

Registered Democrats were not able to vote in the New Hampshire Republican primary. The contest was open to registered Republicans and independents. Any Democrats who switched parties or re-registered as independents to vote in the Republican primary — and some did — had to do so before an October 2023 deadline, months before the contest.

Laconia, N.H., rally, Jan. 22, 2024

The Republicans went up to vote and none of the machines were working. This was not good. But of course, they said, Well, this was just the way it goes. You know, thousands of people were not allowed to vote. But she, uh, she’s a great person, and she’s going to be a U.S. senator very soon. Kari Lake .

The claim that “thousands” of voters were blocked from casting their ballots in Arizona’s 2022 gubernatorial election — at the expense of Mr. Trump’s preferred candidate, Ms. Lake — is false. There were some glitches in Maricopa County , but voters were largely able to cast their votes.

He has turned his criminal cases into a rallying cry, baselessly asserting that he is being persecuted by his successor.

Fox interview with Bret Baier, Jan. 20, 2024

These are all Biden indictments .

Mr. Trump has not offered any evidence for his contention that Mr. Biden has orchestrated the criminal charges against him. Two of his four cases were brought at the state level. At the federal level, Mr. Trump’s criminal charges — in relation to his effort to remain in power after losing the 2020 election and, separately, over his retention of classified documents after leaving office — are handled by a special counsel and were put before grand juries.

I’ve been indicted more than Alphonse Capone .

Mr. Trump has been indicted four times. Mr. Capone was indicted at least six times, according to A. Brad Schwartz, a historian and biographer of the infamous gangster.

He makes unverifiable claims about what the world would have been like had he secured a second term.

Concord, N.H., rally, Jan. 19, 2024

We wouldn’t have Russia attacking Ukraine. We wouldn’t have inflation. We wouldn’t have the attack on Israel .

There is no evidence that these events wouldn’t or couldn’t have occurred had the 2020 election outcome been different — and it’s impossible to prove. But experts say the context surrounding those events render his claims highly questionable .

China had a crash yesterday in their stock market. You know why? Because I won Iowa .

There is no proof that China’s stock market woes were related to Mr. Trump’s victory in the Iowa caucuses.

He describes the United States as a nation in ruins.

We are a nation that screens its citizens viciously at all ports. But if you are an illegal alien, you’re allowed to flow through our country with no check whatsoever .

Undocumented immigrants caught crossing the border are processed, whether they are returned to other countries or later released into the country awaiting future proceedings.

Manchester, N.H., rally, Jan. 20, 2024

And now we are a nation that wants to make our revered and very powerful Army tanks – the best anywhere in the world – all electric .

There are no plans to make Army tanks all electric.

We are a third-world nation .

This is, of course, false.

We are no longer energy independent or energy dominant as we were just a few short years ago .

Energy production — including oil and gas — has boomed under President Biden. Under both administrations, the United States has been a net exporter of petroleum and natural gas, but it still relies on imports.

I don’t know what it is with Catholics, but the F.B.I. is going after Catholics .

Mr. Trump’s claim is most likely based on an F.B.I. field office memo that warned of the potential for extremism among adherents of a “radical-traditionalist Catholic” ideology. But the memo was withdrawn and repeatedly condemned by the nation’s top law enforcement officials.

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President Biden and Democrats seized on a ruling by Arizona’s highest court upholding an 1864 law that bans nearly all abortions, setting up a fierce political fight over the issue.

By the time his first term was over, Donald Trump had cemented his place as the most anti-abortion president in U.S. history. Now, he’s trying to change that reputation .

Allies of Trump are discussing ways to elevate third-party candidates in battleground states to divert votes away from Biden.

In the run-up to the 2020 election, more voters identified as Democrats than Republicans. But four years into Biden’s presidency, that gap has shrunk .

Protests over the Biden administration’s handling of the war in Gaza are disrupting the activities of Democratic officials, complicating their ability to campaign during a pivotal election year .

For all Trump’s populist rhetoric in 2016, his presidency proved to be business-friendly. But Trump and those around him are signaling that a second term would be different .

It’s usually a given that Republicans will win voters 65 and over, but that’s not the case in this election. Nate Cohn, our chief political analyst, explains Biden’s strength among seniors .

ICJ case has German media doing rhetorical cartwheels while support for Israel wobbles

Media outlets in germany are glossing over the proceedings in the hague, where nicaragua accuses berlin of being complicit in genocide.

Germany's director general of legal affairs Tania von Uslar-Gleichen speaks to journalists at the International Court of Justice in The Hague. Photograph: Robin Van Lonkhuijsen/AFP via Getty Images

The easiest way to unsettle Germans these days is to ask them what they understand by “nie wieder” – never again.

Over the last decades, those two words have served as elegant shorthand for German memory politics on the Holocaust. But is the understanding, and promise, behind “nie weder” that mass murder of Jews must never happen again? Or is “nie wieder” a solemn vow by Germans not to carry out, or permit, the mass killing of any group of people, simply for belonging to that group?

After the October 7th Hamas-led attack on Israel, the phrase was updated to “nie wieder ist jetzt” – never again is now. Amid growing concern over Israel’s response in Gaza, the nebulous “nie wieder” hung over Germany’s response to Nicaragua’s complaint at the International Court of Justice (ICJ) that, as a big supplier of arms to Israel, Berlin is complicit in genocide.

Germany denies this, pointing out that genocide has yet to be proven and that, even as Israel’s second-largest arms supplier, it examines all deliveries closely and has been reducing deliveries in recent months amid growing concerns over the Gaza offensive.

Biden vows ‘ironclad’ US support for Israel amid fears of Iran attack

Ireland one of six EU countries willing to recognise Palestinian state

Ireland’s planned unilateral recognition of a Palestinian state sends a dangerous signal

But the “nie wieder” dilemma is not going away from the German debate over whether Israel’s end – to eliminate Hamas once and for all – justifies all means.

As German politicians perform a drastic pivot away from last October’s unequivocal support for Israel, the “nie wieder” dilemma lingers in the public debate and media coverage.

Germany’s Bild tabloid carried nothing at all in its print or online editions on the ICJ hearings in The Hague. A week ago it reported that Nicaragua’s “crazy dictator” was “suing Germany”, without exploring the filing’s arguments.

As with other titles in the Springer media group, Bild journalists sign up to its five-point editorial statute which, in point two, states: “We support the Jewish people and the right to exist of the state of Israel.”

Bild’s support for Israel has been vocal and strident since October 7th, and the word “Jew-hater” has appeared in 46 articles. It used that term to describe some participants at illegal pro-Palestinian marches – at one a marcher wished for Hitler’s return to “gas the Jews” – and university discussion participants who accused Israel of genocide, apartheid and “permanent breaches of law”.

Die Welt, another Springer title, has published a picture and short profile of an Israeli hostage daily since October. Its Wednesday edition carried nothing on the ICJ hearings. Its Tuesday edition carried a 100-word brief that Germany rejected the claims of the “authoritarian-ruled Nicaragua”.

Editors of Bild and Welt were not available for comment.

[ Germany denies complicity in Gaza genocide at UN court ]

Unlike these newspapers, the centre-left Süddeutsche Zeitung has printed images of skeletal Gazan children and, this week, gave considerable coverage to hearings at The Hague.

In a lead article on Wednesday it said a “democratic constitutional state such as Germany, which is committed to the rule-based order, must be measured by the standards of the international obligations that it has entered into – no matter who the plaintiff is”.

Even if the newspaper thinks it unlikely the court will find against Germany, “Nicaragua is using the world public for a political tribunal in which the indictment already achieves the [desired] effect.”

On Tuesday evening Germany’s main ARD evening news bulletin led with two court cases – the Swiss climate case in the European Court of Human Rights and a paternal rights ruling at the Karlsruhe constitutional court – but had nothing from The Hague.

The Tagesthemen news magazine carried Nicaragua’s arguments on the Monday evening, including the German side’s promise of a full rebuttal the following day. But it made no reference to this on Tuesday, though it found space for a report on the new Amy Winehouse biopic.

Over on ZDF public television, talkshow host Markus Lanz shattered a taboo over Israel by wrapping in a rhetorical question whether Germany’s ambition to be a “moral superpower” is falling victim to its own contradictions.

“There is now an accusation of double standards,” he said. “And there is the question: how do we deal with a certain hypocrisy?”

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Home prices have risen 423% in 40 years, fueling economic discontent

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We’ve been dealing with high inflation in this economy over the last several years, with everything from groceries to new vehicles to construction supplies soaring in price.

But for one item in particular — houses — we’ve seen such sharp inflation over decades that it’s starting to change the landscape of American economic life. What happens in society, and in history, when costs for basic necessities, like shelter and food, shoot up in price?

Let’s start by going back four decades, to 1984. The movie “Ghostbusters” was a blockbuster that year. And the median price of a new home wasn’t so scary: $79,900 in the fourth quarter of 1984, according to data from the Department of Housing and Urban Development.

Since then, consumer prices overall have risen 203%, according to the Bureau of Labor Statistics information and analysis section. Meanwhile, the median price of a new home was $417,700 in the fourth quarter of 2023. That works out to an inflation rate of 423%.

“There’s no question that the cost of a house has gone up relative to cost of living overall,” said Christopher Mayer, co-director of the Paul Milstein Center for Real Estate at Columbia Business School. “More and more, a single-family home has become a luxury good, which has not been the case in the United States until now. It’s a trend that, if it continues, I think will change society substantially.”

Mayer conducted research in the 2010s finding that approximately 80% of people 65 and older owned their own homes, including a significant proportion who had neither a high school nor a college degree.

He said that for previous generations, working-class homeownership was plausible, even likely. “Homeownership was not just about people in the middle or the upper middle class, homeownership was something that people in the lower middle class could have.”

He’s seen this play out in his own family: “My in-laws lived in Redding, Pennsylvania; neither graduated from college. And yet, they were homeowners and owned multiple houses over their lives — having a part of the American dream. That would be very difficult for folks in the same circumstance, looking at the cost of homes today.”

This is not the first time America has dealt with rapid, destabilizing price increases, said Thomas Stapleford, an economic historian at the University of Notre Dame. “The big moments of price inflation are happening around wars — Civil War, World War I, World War II.”

In the early 1940s, as the U.S. prepared for war, factory towns sprang up across the country devoted to war production.

“So you have this big influx of workers coming into an area where there’s not adequate housing at the time, there’s not necessarily adequate services,” said Stapleford. “So food prices, shelter prices are going way up.”

The federal government took a number of actions in response, Stapleford said. It imposed price and wage controls, while the Bureau of Labor Statistics beefed up data gathering and analysis to better track inflation. Consumer product companies, meanwhile, got creative: “You have producers trying to navigate price controls and doing things like, ‘Well, maybe we’ll reduce the size of what’s going in a package, lower the quality of an item, use cheaper fabric.’ American housewives know that in fact prices are going up way more than the BLS index is showing.”

Under wartime rules, unions had to petition the government for pay increases, which they supported with a public relations campaign calling attention to rising prices. The government countered by trying to convince consumers inflation wasn’t all that bad.

“At one point in 1944, they actually produced a radio script called ‘Housewife versus Economist,’” Stapleford said. “It featured the acting director of the Bureau of Labor Statistics having a conversation with his wife. He talks about things like, ‘Well, you went and you purchased apples, and you saw the apples are so much more expensive than they were before. But maybe you didn’t notice how sugar prices are still the same.’”

The government was trying to calm American housewives, in part because of how badly they had reacted to soaring food prices in the World War I period, Stapleford explained. “It’s food that’s the dominant feature at that point. For a working-class family, food took up a huge part of the budget.”

Half or more of an urban working family’s monthly budget, in fact. In 1917, when food prices doubled, working-class women in New York rioted , just like they had more than a decade before in what came to be known as the 1902 kosher meat boycott .

This is a long tradition, going back to the 1500s, according to Robert DuPlessis, emeritus professor of economic history at Swarthmore College.

“ In Europe in the 16th century, there was long-term inflation — partly due to population increase, part of it the influx of silver and gold from the New World,” DuPlessis explained. “Grain is the basic foodstuff. You can eat it as bread, you can eat it as gruel, but you also drink it in beverages, particularly beer. And if there’s a harvest failure, people feel it immediately.”

When grain harvests in Western Europe repeatedly failed, “you actually get religious and political rebellion as a result of a disastrous bout of inflation. Grain prices basically triple in a couple of months.” People stopped buying meat and new clothes, DuPlessis said, so they could try and buy enough bread to survive. “You also see that people riot.”

DuPlessis sees parallels today, as high home prices ripple through the late-pandemic economy. People have to rent rather than buy; they cut back on essentials to pay for housing; and they don’t buy as many of the consumer goods that go into houses, like furniture and appliances.

“The housing inflation of today is a little bit like the grain inflation of the 16th — actually, into the 18th century,” DuPlessis said. “Because remember, grain riots had a lot to do with the onset of the French Revolution.”

However, there are some reasons why riot and revolution may not be in the cards today. For one thing, food prices haven’t doubled or tripled in a matter of months. Instead, it’s taken four years since the pandemic hit for food prices to go up 25%, according to BLS data.

And while new home prices have more than quintupled, that’s happened over 40 years. Meanwhile, as much as mortgage rates have gone up lately, they were twice as high in 1984, peaking that year above 14% .

Still, Chris Mayer at Columbia Business School said home price inflation is fueling a lot of current discontent and disillusionment.

“You have people who are really discouraged about the potential of becoming a homeowner,” Mayer said. “Consumers are not happy about their housing situation, and they don’t have a lot of confidence that’s going to change.”

Mayer said that for the past century, homeownership has been a key stepping stone for building wealth and achieving the American dream. “Housing is aspirational: ‘When I make a lot of money, when I have kids, when I get married, when I get to the next stage of my life — am I going to be able to do something that’s a little bit better?’ And losing some of that future is discouraging.”

Mayer posed the rhetorical question: “Are you better off relative to previous times? Housing leads the list of things where the answer to that question today for many people is: ‘No, I’m not better off.’”

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How to Write a Rhetorical Analysis
A rhetorical analysis is a type of essay that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience. A rhetorical analysis is structured similarly to other essays: an introduction presenting the thesis, a body analyzing ...
How to Write a Rhetorical Analysis: 6 Steps and an Outline for Your
5. State your thesis. Now that you've completed your analysis of the material, try to summarize it into one clear, concise thesis statement that will form the foundation of your essay. Your thesis statement should summarize: 1) the argument or purpose of the speaker; 2) the methods the speaker uses; and 3) the effectiveness of those methods ...
Rhetorical Analysis
Rhetorical Analysis. Rhetoric is the study of how writers and speakers use words to influence an audience. A rhetorical analysis is an essay that breaks a work of non-fiction into parts and then explains how the parts work together to create a certain effect—whether to persuade, entertain or inform. You can also conduct a rhetorical analysis ...
Rhetorical Analysis
Step 2: Preview your chosen text, and then read and annotate it. Step 3: Next, using the information and steps outlined in this chapter, identify the rhetorical situation in the text based off of the following components: the communicator, the issue at hand, the purpose, the medium of delivery, and the intended audience.
How to Write a Great Rhetorical Analysis Essay: With Examples
Name the author of the text and the title of their work followed by the date in parentheses. Use a verb to describe what the author does, e.g. "implies," "asserts," or "claims". Briefly summarize the text in your own words. Mention the persuasive techniques used by the rhetor and its effect.
How to write a rhetorical analysis [4 steps]
To write a rhetorical analysis, you need to follow the steps below: Step 1: Plan and prepare. With a rhetorical analysis, you don't choose concepts in advance and apply them to a specific text or piece of content. Rather, you'll have to analyze the text to identify the separate components and plan and prepare your analysis accordingly.
6.3 What is Rhetorical Analysis?
One of the elements of doing a rhetorical analysis is looking at a text's rhetorical situation. The rhetorical situation is the context out of a which a text is created. The questions that you can use to examine a text's rhetorical situation are in Chapter 6.2. Another element of rhetorical analysis is simply reading and summarizing the text.
PDF A Simplified Guide to Writing a Rhetorical Analysis
Rhetorical analysis separates a work of non-fiction into manageable parts and then demonstrates how these parts together create a persuasive argument. When writing a rhetorical analysis you are NOT summarizing a text NOR are writing whether you agree with the author or not. A rhetorical analysis is writing about HOW the author makes his/her ...
Rhetorical Analysis Definition and Examples
Rhetorical analysis is a form of criticism or close reading that employs the principles of rhetoric to examine the interactions between a text, an author, and an audience. It's also called rhetorical criticism or pragmatic criticism. Rhetorical analysis may be applied to virtually any text or image—a speech, an essay, an advertisement, a poem ...
PDF Academic Writing How to Write a Rhetorical Analysis
Understand there are two voices in a rhetorical analysis: the author's and your own. Some ways to differentiate are by saying, "The author states," "The author thinks," or "The article states." Then, follow up with your own analysis, but avoid "I" phrases. Part 2: Writing 1. Write your introduction.
Rhetorical Analysis
Rhetorical Analysis refers to. a mode of reasoning that informs composing and interpretation. a method of analysis used to understand and critique texts. Rhetorical Analysis is a vital workplace, academic, and personal competency-a way of producing rhetorical knowledge. In January of 2020, the COVID-19 virus swept across the world, killing ...
8.10: Rhetorical Analysis
Take a look at the following definition of rhetorical analysis: Rhetorical analysis shows how the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience; as ...
Defining Rhetoric & Practicing Rhetorical Analysis
Try This: Rhetorical Analysis (60 minutes) Practice rhetorical analysis. Select an article that interests you, perhaps one that you identified to work with in Chapter 3 or something you came across when you searched for potential corpora at the beginning of this chapter. Spend some time considering why this article is persuasive or appealing to ...
2.1.1.7: Rhetorical Analysis
Rhetorical Analysis is a high-order critical thinking skill. It takes practice to become effective at formal and intentional analysis of text and media. An analysis breaks a subject apart to study it closely, and from this inspection, ideas for writing emerge. When writing assignments call on you to analyze, they require you to identify the ...
How to Write a Rhetorical Analysis Essay-Examples & Template
Rhetorical appeal #2: Pathos. The purpose of Pathos-driven rhetoric is to appeal to the reader's emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a "good cause". To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories ...
How to Write a Rhetorical Analysis: 15 Steps (with Pictures)
The purpose refers to what the writer wants to accomplish in the text. It usually includes selling a product or point of view. The subject is simply the topic the writer discusses in the text. 2. Examine the appeals. Appeals are the first classification of rhetorical strategy and involve the ethos, logos, and pathos.
Rhetorical Analysis of a News Article
Craft a coherent rhetorical analysis essay that includes the following two components: Very brief summary of the article; Close reading of the work; For the summary portion (1), rather than describe everything in the article, very briefly share only the main points of the article. The summary should be no more than a brief paragraph.
How To Write a Rhetorical Analysis in 8 Simple Steps
Follow these steps when writing your rhetorical analysis essay: 1. Gather information. Use the SOAPSTone technique to identify the components of the work and plan your analysis. SOAPSTone is an acronym commonly used in literary analysis that stands for Speaker, Occasion, Audience, Purpose, Subject, Tone. 2.
Rhetorical Analysis
The ultimate goal of a rhetorical analysis is twofold: to analyze how well the rhetorical elements work together to create a fitting response, and. to evaluate the overall effectiveness of that response. To examine that goal, there are a couple of approaches that can be made in writing an analysis. The first is to ask some basic questions.
Rhetorical Analysis Part I
Rhetorical Analysis is a high-order critical thinking skill. It takes practice to become effective at formal and intentional analysis of text and media. An analysis breaks a subject apart to study it closely, and from this inspection, ideas for writing emerge. When writing assignments call on you to analyze, they require you to identify the ...
Sample Rhetorical Analysis
Sample Rhetorical Analysis. Seeing rhetorical analysis in action is one of the best ways to understand it. Read the following sample rhetorical analysis of an article. If you like, you can read the original article the student analyzes: Why I won't buy an iPad (and think you shouldn't, either). Then, click the image below to open a PDF of ...
20+ Best Rhetorical Analysis Essay Example & Sample Papers
This article will find some examples that will help you with your rhetorical analysis essay writing effortlessly. On This Page. 1. Good Rhetorical Analysis Essay Example. 2. Rhetorical Analysis Essay Example AP Lang 2023. 3. Rhetorical Analysis Essay Examples for Students. 4.
A Rhetorical Analysis Of The Real New York Giants By Rick Reilly
A Rhetorical Analysis Of The Real New York Giants By Rick Reilly. 863 Words4 Pages. In the article "The Real New York Giants", Rick Reilly expresses the immense loss that came with the tragic events of 9/11. He disguises his article as a typical sports paper and uses the title to attract football fans. As his article progresses, it becomes ...
Theorizing knowledgescape as a transnational mediating force
Incorporating transnational rhetorical analysis and corpus-assisted discourse analysis, this article examines the global cultural flows surrounding AI constructed in official and media discourses in the US and China. We propose a new theoretical concept of knowledgescape that expands the toolkits of global flows and provides new explanatory ...
17 What are the basic elements of rhetorical analysis?
3.1 The appeal to ethos. Literally translated, ethos means "character.". In this case, it refers to the character of the writer or speaker, or more specifically, his credibility. The writer needs to establish credibility so that the audience will trust him and, thus, be more willing to engage with the argument.
The Method Behind Trump's Mistruths
April 8, 2024. Since the beginning of his political career, Donald J. Trump has misled, mischaracterized, dissembled, exaggerated and, at times, flatly lied. His flawed statements about the border ...
ICJ case has German media doing rhetorical cartwheels while support for
ICJ case has German media doing rhetorical cartwheels while support for Israel wobbles Media outlets in Germany are glossing over the proceedings in The Hague, where Nicaragua accuses Berlin of ...
Home price inflation is so high, it's changing American economic life
Since then, consumer prices overall have risen 203%, according to the Bureau of Labor Statistics information and analysis section. Meanwhile, the median price of a new home was $417,700 in the ...

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2 Rhetorical Analysis

1. What is rhetorical analysis?

2. What is a rhetorical situation?

3. What are the basic elements of rhetorical analysis?

Exercise 1: Analyzing Ethos

3.2 The appeal to pathos

Exercise 2: Analyzing Pathos

3.3 The appeal to logos

Exercise 3: Analyzing Logos

3.4 The Appeal to Kairos

Exercise 4: Analyzing Kairos

4. Striking a Balance:

Exercise 5: Rhetorical Analysis

Key Takeaways

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What Is a Rhetorical Analysis and How to Write a Great One

Helly Douglas

What is a Rhetorical Analysis Essay?

Rhetorical Strategy 1: Ethos

Rhetorical Strategy 2: Pathos

Rhetorical Strategy 3: Logos

1: What is the Rhetorical Situation?

2: Who is the Author?

3: Who is it Written For?

4: What is the Central Idea?

5: How is it Structured?

6: What Form is Used?

7: Is the Rhetoric Effective?

1: Introduction

3: Conclusion

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