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How to write a rhetorical analysis | Key concepts & examples

How to Write a Rhetorical Analysis | Key Concepts & Examples

Published on August 28, 2020 by Jack Caulfield . Revised on July 23, 2023.

A rhetorical analysis is a type of essay that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience.

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Key concepts in rhetoric, analyzing the text, introducing your rhetorical analysis, the body: doing the analysis, concluding a rhetorical analysis, other interesting articles, frequently asked questions about rhetorical analysis.

Rhetoric, the art of effective speaking and writing, is a subject that trains you to look at texts, arguments and speeches in terms of how they are designed to persuade the audience. This section introduces a few of the key concepts of this field.

Appeals: Logos, ethos, pathos

Appeals are how the author convinces their audience. Three central appeals are discussed in rhetoric, established by the philosopher Aristotle and sometimes called the rhetorical triangle: logos, ethos, and pathos.

Logos , or the logical appeal, refers to the use of reasoned argument to persuade. This is the dominant approach in academic writing , where arguments are built up using reasoning and evidence.

Ethos , or the ethical appeal, involves the author presenting themselves as an authority on their subject. For example, someone making a moral argument might highlight their own morally admirable behavior; someone speaking about a technical subject might present themselves as an expert by mentioning their qualifications.

Pathos , or the pathetic appeal, evokes the audience’s emotions. This might involve speaking in a passionate way, employing vivid imagery, or trying to provoke anger, sympathy, or any other emotional response in the audience.

These three appeals are all treated as integral parts of rhetoric, and a given author may combine all three of them to convince their audience.

Text and context

In rhetoric, a text is not necessarily a piece of writing (though it may be this). A text is whatever piece of communication you are analyzing. This could be, for example, a speech, an advertisement, or a satirical image.

In these cases, your analysis would focus on more than just language—you might look at visual or sonic elements of the text too.

The context is everything surrounding the text: Who is the author (or speaker, designer, etc.)? Who is their (intended or actual) audience? When and where was the text produced, and for what purpose?

Looking at the context can help to inform your rhetorical analysis. For example, Martin Luther King, Jr.’s “I Have a Dream” speech has universal power, but the context of the civil rights movement is an important part of understanding why.

Claims, supports, and warrants

A piece of rhetoric is always making some sort of argument, whether it’s a very clearly defined and logical one (e.g. in a philosophy essay) or one that the reader has to infer (e.g. in a satirical article). These arguments are built up with claims, supports, and warrants.

A claim is the fact or idea the author wants to convince the reader of. An argument might center on a single claim, or be built up out of many. Claims are usually explicitly stated, but they may also just be implied in some kinds of text.

The author uses supports to back up each claim they make. These might range from hard evidence to emotional appeals—anything that is used to convince the reader to accept a claim.

The warrant is the logic or assumption that connects a support with a claim. Outside of quite formal argumentation, the warrant is often unstated—the author assumes their audience will understand the connection without it. But that doesn’t mean you can’t still explore the implicit warrant in these cases.

For example, look at the following statement:

We can see a claim and a support here, but the warrant is implicit. Here, the warrant is the assumption that more likeable candidates would have inspired greater turnout. We might be more or less convinced by the argument depending on whether we think this is a fair assumption.

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Rhetorical analysis isn’t a matter of choosing concepts in advance and applying them to a text. Instead, it starts with looking at the text in detail and asking the appropriate questions about how it works:

What is the author’s purpose?
Do they focus closely on their key claims, or do they discuss various topics?
What tone do they take—angry or sympathetic? Personal or authoritative? Formal or informal?
Who seems to be the intended audience? Is this audience likely to be successfully reached and convinced?
What kinds of evidence are presented?

By asking these questions, you’ll discover the various rhetorical devices the text uses. Don’t feel that you have to cram in every rhetorical term you know—focus on those that are most important to the text.

The following sections show how to write the different parts of a rhetorical analysis.

Like all essays, a rhetorical analysis begins with an introduction . The introduction tells readers what text you’ll be discussing, provides relevant background information, and presents your thesis statement .

Hover over different parts of the example below to see how an introduction works.

Martin Luther King, Jr.’s “I Have a Dream” speech is widely regarded as one of the most important pieces of oratory in American history. Delivered in 1963 to thousands of civil rights activists outside the Lincoln Memorial in Washington, D.C., the speech has come to symbolize the spirit of the civil rights movement and even to function as a major part of the American national myth. This rhetorical analysis argues that King’s assumption of the prophetic voice, amplified by the historic size of his audience, creates a powerful sense of ethos that has retained its inspirational power over the years.

The body of your rhetorical analysis is where you’ll tackle the text directly. It’s often divided into three paragraphs, although it may be more in a longer essay.

Each paragraph should focus on a different element of the text, and they should all contribute to your overall argument for your thesis statement.

Hover over the example to explore how a typical body paragraph is constructed.

King’s speech is infused with prophetic language throughout. Even before the famous “dream” part of the speech, King’s language consistently strikes a prophetic tone. He refers to the Lincoln Memorial as a “hallowed spot” and speaks of rising “from the dark and desolate valley of segregation” to “make justice a reality for all of God’s children.” The assumption of this prophetic voice constitutes the text’s strongest ethical appeal; after linking himself with political figures like Lincoln and the Founding Fathers, King’s ethos adopts a distinctly religious tone, recalling Biblical prophets and preachers of change from across history. This adds significant force to his words; standing before an audience of hundreds of thousands, he states not just what the future should be, but what it will be: “The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.” This warning is almost apocalyptic in tone, though it concludes with the positive image of the “bright day of justice.” The power of King’s rhetoric thus stems not only from the pathos of his vision of a brighter future, but from the ethos of the prophetic voice he adopts in expressing this vision.

The conclusion of a rhetorical analysis wraps up the essay by restating the main argument and showing how it has been developed by your analysis. It may also try to link the text, and your analysis of it, with broader concerns.

Explore the example below to get a sense of the conclusion.

It is clear from this analysis that the effectiveness of King’s rhetoric stems less from the pathetic appeal of his utopian “dream” than it does from the ethos he carefully constructs to give force to his statements. By framing contemporary upheavals as part of a prophecy whose fulfillment will result in the better future he imagines, King ensures not only the effectiveness of his words in the moment but their continuing resonance today. Even if we have not yet achieved King’s dream, we cannot deny the role his words played in setting us on the path toward it.

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The goal of a rhetorical analysis is to explain the effect a piece of writing or oratory has on its audience, how successful it is, and the devices and appeals it uses to achieve its goals.

Unlike a standard argumentative essay , it’s less about taking a position on the arguments presented, and more about exploring how they are constructed.

The term “text” in a rhetorical analysis essay refers to whatever object you’re analyzing. It’s frequently a piece of writing or a speech, but it doesn’t have to be. For example, you could also treat an advertisement or political cartoon as a text.

Logos appeals to the audience’s reason, building up logical arguments . Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

Collectively, these three appeals are sometimes called the rhetorical triangle . They are central to rhetorical analysis , though a piece of rhetoric might not necessarily use all of them.

In rhetorical analysis , a claim is something the author wants the audience to believe. A support is the evidence or appeal they use to convince the reader to believe the claim. A warrant is the (often implicit) assumption that links the support with the claim.

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Grammar Guide

What Is a Rhetorical Analysis and How to Write a Great One

Helly Douglas

Do you have to write a rhetorical analysis essay? Fear not! We’re here to explain exactly what rhetorical analysis means, how you should structure your essay, and give you some essential “dos and don’ts.”

What is a Rhetorical Analysis Essay?

How do you write a rhetorical analysis, what are the three rhetorical strategies, what are the five rhetorical situations, how to plan a rhetorical analysis essay, creating a rhetorical analysis essay, examples of great rhetorical analysis essays, final thoughts.

A rhetorical analysis essay studies how writers and speakers have used words to influence their audience. Think less about the words the author has used and more about the techniques they employ, their goals, and the effect this has on the audience.

In your analysis essay, you break a piece of text (including cartoons, adverts, and speeches) into sections and explain how each part works to persuade, inform, or entertain. You’ll explore the effectiveness of the techniques used, how the argument has been constructed, and give examples from the text.

A strong rhetorical analysis evaluates a text rather than just describes the techniques used. You don’t include whether you personally agree or disagree with the argument.

Structure a rhetorical analysis in the same way as most other types of academic essays . You’ll have an introduction to present your thesis, a main body where you analyze the text, which then leads to a conclusion.

Think about how the writer (also known as a rhetor) considers the situation that frames their communication:

Topic: the overall purpose of the rhetoric
Audience: this includes primary, secondary, and tertiary audiences
Purpose: there are often more than one to consider
Context and culture: the wider situation within which the rhetoric is placed

Back in the 4th century BC, Aristotle was talking about how language can be used as a means of persuasion. He described three principal forms —Ethos, Logos, and Pathos—often referred to as the Rhetorical Triangle . These persuasive techniques are still used today.

Rhetorical Strategy 1: Ethos

Are you more likely to buy a car from an established company that’s been an important part of your community for 50 years, or someone new who just started their business?

Reputation matters. Ethos explores how the character, disposition, and fundamental values of the author create appeal, along with their expertise and knowledge in the subject area.

Aristotle breaks ethos down into three further categories:

Phronesis: skills and practical wisdom
Arete: virtue
Eunoia: goodwill towards the audience

Ethos-driven speeches and text rely on the reputation of the author. In your analysis, you can look at how the writer establishes ethos through both direct and indirect means.

Rhetorical Strategy 2: Pathos

Pathos-driven rhetoric hooks into our emotions. You’ll often see it used in advertisements, particularly by charities wanting you to donate money towards an appeal.

Common use of pathos includes:

Vivid description so the reader can imagine themselves in the situation
Personal stories to create feelings of empathy
Emotional vocabulary that evokes a response

By using pathos to make the audience feel a particular emotion, the author can persuade them that the argument they’re making is compelling.

Rhetorical Strategy 3: Logos

Logos uses logic or reason. It’s commonly used in academic writing when arguments are created using evidence and reasoning rather than an emotional response. It’s constructed in a step-by-step approach that builds methodically to create a powerful effect upon the reader.

Rhetoric can use any one of these three techniques, but effective arguments often appeal to all three elements.

The rhetorical situation explains the circumstances behind and around a piece of rhetoric. It helps you think about why a text exists, its purpose, and how it’s carried out.

The rhetorical situations are:

1) Purpose: Why is this being written? (It could be trying to inform, persuade, instruct, or entertain.)
2) Audience: Which groups or individuals will read and take action (or have done so in the past)?
3) Genre: What type of writing is this?
4) Stance: What is the tone of the text? What position are they taking?
5) Media/Visuals: What means of communication are used?

Understanding and analyzing the rhetorical situation is essential for building a strong essay. Also think about any rhetoric restraints on the text, such as beliefs, attitudes, and traditions that could affect the author's decisions.

Before leaping into your essay, it’s worth taking time to explore the text at a deeper level and considering the rhetorical situations we looked at before. Throw away your assumptions and use these simple questions to help you unpick how and why the text is having an effect on the audience.

Image showing what to consider when planning a rhetorical essay

1: What is the Rhetorical Situation?

Why is there a need or opportunity for persuasion?
How do words and references help you identify the time and location?
What are the rhetoric restraints?
What historical occasions would lead to this text being created?

2: Who is the Author?

How do they position themselves as an expert worth listening to?
What is their ethos?
Do they have a reputation that gives them authority?
What is their intention?
What values or customs do they have?

3: Who is it Written For?

Who is the intended audience?
How is this appealing to this particular audience?
Who are the possible secondary and tertiary audiences?

4: What is the Central Idea?

Can you summarize the key point of this rhetoric?
What arguments are used?
How has it developed a line of reasoning?

5: How is it Structured?

What structure is used?
How is the content arranged within the structure?

6: What Form is Used?

Does this follow a specific literary genre?
What type of style and tone is used, and why is this?
Does the form used complement the content?
What effect could this form have on the audience?

7: Is the Rhetoric Effective?

Does the content fulfil the author’s intentions?
Does the message effectively fit the audience, location, and time period?

Once you’ve fully explored the text, you’ll have a better understanding of the impact it’s having on the audience and feel more confident about writing your essay outline.

A great essay starts with an interesting topic. Choose carefully so you’re personally invested in the subject and familiar with it rather than just following trending topics. There are lots of great ideas on this blog post by My Perfect Words if you need some inspiration. Take some time to do background research to ensure your topic offers good analysis opportunities.

Image showing considerations for a rhetorical analysis topic

Remember to check the information given to you by your professor so you follow their preferred style guidelines. This outline example gives you a general idea of a format to follow, but there will likely be specific requests about layout and content in your course handbook. It’s always worth asking your institution if you’re unsure.

Make notes for each section of your essay before you write. This makes it easy for you to write a well-structured text that flows naturally to a conclusion. You will develop each note into a paragraph. Look at this example by College Essay for useful ideas about the structure.

1: Introduction

This is a short, informative section that shows you understand the purpose of the text. It tempts the reader to find out more by mentioning what will come in the main body of your essay.

Name the author of the text and the title of their work followed by the date in parentheses
Use a verb to describe what the author does, e.g. “implies,” “asserts,” or “claims”
Briefly summarize the text in your own words
Mention the persuasive techniques used by the rhetor and its effect

Create a thesis statement to come at the end of your introduction.

After your introduction, move on to your critical analysis. This is the principal part of your essay.

Explain the methods used by the author to inform, entertain, and/or persuade the audience using Aristotle's rhetorical triangle
Use quotations to prove the statements you make
Explain why the writer used this approach and how successful it is
Consider how it makes the audience feel and react

Make each strategy a new paragraph rather than cramming them together, and always use proper citations. Check back to your course handbook if you’re unsure which citation style is preferred.

3: Conclusion

Your conclusion should summarize the points you’ve made in the main body of your essay. While you will draw the points together, this is not the place to introduce new information you’ve not previously mentioned.

Use your last sentence to share a powerful concluding statement that talks about the impact the text has on the audience(s) and wider society. How have its strategies helped to shape history?

Before You Submit

Poor spelling and grammatical errors ruin a great essay. Use ProWritingAid to check through your finished essay before you submit. It will pick up all the minor errors you’ve missed and help you give your essay a final polish. Look at this useful ProWritingAid webinar for further ideas to help you significantly improve your essays. Sign up for a free trial today and start editing your essays!

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You’ll find countless examples of rhetorical analysis online, but they range widely in quality. Your institution may have example essays they can share with you to show you exactly what they’re looking for.

The following links should give you a good starting point if you’re looking for ideas:

Pearson Canada has a range of good examples. Look at how embedded quotations are used to prove the points being made. The end questions help you unpick how successful each essay is.

Excelsior College has an excellent sample essay complete with useful comments highlighting the techniques used.

Brighton Online has a selection of interesting essays to look at. In this specific example, consider how wider reading has deepened the exploration of the text.

Image showing tips when reading a sample essay

Writing a rhetorical analysis essay can seem daunting, but spending significant time deeply analyzing the text before you write will make it far more achievable and result in a better-quality essay overall.

It can take some time to write a good essay. Aim to complete it well before the deadline so you don’t feel rushed. Use ProWritingAid’s comprehensive checks to find any errors and make changes to improve readability. Then you’ll be ready to submit your finished essay, knowing it’s as good as you can possibly make it.

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Helly Douglas is a UK writer and teacher, specialising in education, children, and parenting. She loves making the complex seem simple through blogs, articles, and curriculum content. You can check out her work at hellydouglas.com or connect on Twitter @hellydouglas. When she’s not writing, you will find her in a classroom, being a mum or battling against the wilderness of her garden—the garden is winning!

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How to write a rhetorical analysis

What is a rhetorical analysis?

What are the key concepts of a rhetorical analysis, rhetorical situation, claims, supports, and warrants.

Step 1: Plan and prepare
Step 2: Write your introduction
Step 3: Write the body
Step 4: Write your conclusion

Frequently Asked Questions about rhetorical analysis

How to Write a Rhetorical Analysis: Full Guide

Have you ever been completely fascinated by a speech or ad, wondering how it managed to convince you so effectively? From powerful political speeches to catchy commercials, persuasion is all around us, shaping our thoughts and choices every day.

In this guide, we'll explain all about a rhetorical analysis essay. We'll break down the clever tricks writers and speakers use to win over their audience, like how they choose their words carefully and play with our emotions. This article will give you the tools you need to understand and analyze texts more deeply. So, let’s jump right in and start by understanding the nature of this assignment first.

What is a Rhetorical Analysis Essay

A rhetorical analysis essay is a type of essay where you examine how authors or speakers use words, phrases, and other techniques to influence or persuade their audience. This type of essay focuses on analyzing the strategies used by the writer or speaker to achieve their purpose, whether it's to inform, persuade, entertain, or provoke.

You'll dissect the text or speech into its components, looking at how each part contributes to the overall message. This might involve examining the introduction, thesis statement, body paragraphs, evidence, and conclusion.

Once you've identified the strategies used, you'll assess their effectiveness in achieving the author's or speaker's purpose. This involves considering the intended audience, context, and the impact of the communication.

As per our essay writing service , some common topics for rhetorical analysis include analyzing speeches by influential leaders, dissecting political advertisements, or examining the rhetoric used in literary works.

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Rhetorical Analysis Topic Ideas

Now that we've grasped the essence of a rhetorical analysis essay let's explore some potential topics you might consider for your own analysis. Here are 15 specific ideas to get you started:

The Use of Metaphors in Barack Obama's 'Yes We Can' Speech
Visual Rhetoric in Dove's 'Real Beauty' Advertising Campaign
The Role of Irony in Jonathan Swift's 'A Modest Proposal'
The Manipulation of Emotions in Coca-Cola's 'Share a Coke' Campaign
The Repetition Technique in Winston Churchill's 'We Shall Fight on the Beaches' Speech
The Argument Structure in Michelle Obama's Speech on Education
The Use of Imagery in Edgar Allan Poe's 'The Raven'
Gender Stereotypes in Old Spice's 'The Man Your Man Could Smell Like' Ad
Satirical Elements in George Orwell's 'Animal Farm'
The Influence of Tone in Greta Thunberg's Climate Change Speeches
Political Symbolism in Banksy's Street Art
Humor as Persuasion in Ellen DeGeneres' Stand-Up Comedy
The Power of Silence in Emma Watson's UN Speech on Gender Equality
Ethical Appeals in ASPCA's Animal Rights Advertisements
The Cultural References in Super Bowl Commercials: A Case Study

How to Write a Rhetorical Analysis

Understanding how to start a rhetorical analysis essay involves dissecting a piece of communication to learn how it works and what effect it aims to achieve. This analytical process typically includes five paragraphs and three main parts: an introduction, three body paragraphs, and a conclusion. Below, our analytical essay writing service will explain each in more detail

Major Rhetorical Elements

Before heading towards the analysis process, it's essential to grasp some key rhetorical concepts that will help guide your examination of the text or speech. These concepts provide a framework for understanding how authors and speakers use language to persuade and influence their audience.

Ethos, pathos logos in rhetorical analysis form the foundation of persuasive communication and are often intertwined in rhetorical strategies. Ethos refers to the credibility or authority of the speaker or author. Pathos involves appealing to the audience's emotions, while logos appeals to reason and logic.

There are also other rhetorical devices that are specific techniques or patterns of language used to convey meaning or evoke particular responses. Examples include metaphor, simile, imagery, irony, repetition, and hyperbole. Recognizing and analyzing these devices can provide insight into the author's intended message and its impact on the audience.

Tone and mood also play crucial roles in shaping the audience's perception and response to the communication. Tone refers to the author's attitude toward the subject matter, while mood describes the emotional atmosphere created by the text.

Whether you ask us - write my essay , or tackle the task yourself, familiarizing yourself with these concepts will help you analyze the text and persuade the audience more effectively.

Understanding Rhetorical Appeals

First off, what is ethos in rhetorical analysis? Well, it revolves around establishing the credibility and authority of the speaker or author. This appeal seeks to convince the audience that the communicator is trustworthy, knowledgeable, and reliable. Ethos in rhetorical analysis can be built through various means, including:

Professional Credentials : Demonstrating expertise in the subject matter through relevant qualifications or experience.
Personal Character : Highlighting traits such as honesty, integrity, and sincerity to engender trust and respect.
Association : Aligning oneself with respected individuals, institutions, or causes to enhance credibility by association.

For instance, in a health-related speech, a doctor might leverage their medical expertise and professional experience (credentials) to establish ethos. Similarly, a celebrity endorsing a product is using their fame and reputation (association) to persuade consumers.

Now, let's understand what is pathos in rhetorical analysis. Pathos involves appealing to the audience's emotions, aiming to evoke feelings such as empathy, sympathy, joy, anger, or fear. This emotional connection can be a powerful tool for persuasion, as it resonates with the audience on a personal level. Strategies for employing pathos in rhetorical analysis include:

Vivid Imagery : Painting a vivid picture or narrative that elicits strong emotional responses from the audience.
Anecdotes : Sharing personal stories or anecdotes that evoke empathy or sympathy and make the message more relatable.
Language Choice : Using emotive language, sensory details, and rhetorical devices to evoke specific emotional reactions.

For example, in a charity advertisement for children in need, images of impoverished and suffering children coupled with heart-wrenching stories (anecdotes) are used to evoke feelings of compassion and a desire to help.

Lastly, what is logos in rhetorical analysis, you may ask. It appeals to reason and logic, aiming to persuade the audience through rational argumentation and evidence. This appeal relies on facts, statistics, logical reasoning, and sound arguments to convince the audience of the validity of the message. Strategies for employing logos in rhetorical analysis include:

Factual Evidence : Providing empirical data, research findings, or expert opinions to support the argument.
Logical Reasoning : Presenting a well-structured argument with clear premises and conclusions that logically follow one another.
Counterarguments : Addressing potential counterarguments and refuting them with logical reasoning and evidence.

For instance, in a persuasive essay advocating for environmental conservation, the author might present scientific data on climate change (factual evidence) and use logical reasoning to explain the consequences of inaction.

Text and Context

Text analysis involves closely examining the language, structure, and rhetorical devices employed within the communication. This includes identifying key themes, rhetorical appeals, persuasive strategies, and stylistic elements used by the author or speaker to convey their message.

For example, in a political speech advocating for healthcare reform, text analysis might involve identifying the use of rhetorical appeals such as ethos (e.g., highlighting the speaker's experience in healthcare policy), pathos (e.g., sharing anecdotes of individuals struggling with medical costs), and logos (e.g., presenting statistics on healthcare affordability).

Contextual analysis involves considering the broader social, cultural, and historical factors that shape communication and influence its reception. This includes examining the audience demographics, the political and cultural climate, the historical events surrounding the communication, and any relevant societal norms or values.

For instance, when analyzing a historical speech advocating for civil rights, contextual research paper writers might involve considering the social and political context of the time, including prevailing attitudes towards race, ongoing civil rights movements, and recent legislative developments.

Claims, Supports, and Warrants

A claim is a statement or assertion that the author or speaker is advocating for or seeking to prove. Claims can take various forms, including factual claims (assertions of fact), value claims (judgments about what is good or bad), and policy claims (proposals for action). For example, in an argumentative essay about the importance of exercise, the claim might be that regular physical activity is essential for maintaining good health.

Supports are the evidence, reasoning, or examples provided to substantiate and strengthen the claims being made. Supports can take many forms, including empirical data, expert testimony, personal anecdotes, logical reasoning, and analogies. The quality and relevance of the supports provided play a critical role in the persuasiveness of the argument.

Continuing with the example of the argumentative essay about exercise, supports might include scientific studies demonstrating the health benefits of physical activity, testimonials from fitness experts, and personal stories of individuals who have experienced positive changes from incorporating exercise into their routine.

Warrants are the underlying assumptions or principles that connect the supports to the claims. They provide the reasoning or justification for why the supports are relevant and valid evidence for supporting the claims. Warrants are often implicit rather than explicit and require careful analysis to uncover. In the context of the essay on exercise, the warrant connecting the supports to the claim might be the assumption that actions that promote good health are inherently valuable and worthy of pursuit.

Rhetorical Analysis Essay Outline

Whether you opt for the option to buy essay or start writing it yourself, it's important to use a clear plan to organize your thoughts well. This plan usually includes four main steps, each looking at different parts of your analysis.

Analyzing the Text

Before writing a rhetorical analysis, take the time to thoroughly analyze the text you'll be examining. This means more than just skimming through it; it requires a thorough understanding of its subtleties and complexities. Here are some questions to guide your analysis:

How does the text try to sway its audience? What methods does it use to convince or influence them?
Which rhetorical appeals—ethos (credibility), pathos (emotion), logos (logic)—does the author use, and how do they contribute to the overall argument?
What specific rhetorical devices and strategies does the author employ to effectively convey their message? Are there any patterns or recurring motifs?
How does the structure of the text contribute to its persuasive power or overall impact?
Are there any cultural, historical, or contextual factors that influence how the text is perceived or understood?

By scrutinizing the text in this manner, you'll gain a deeper understanding of how it functions and the techniques employed by the author to achieve their desired effect.

Rhetorical Analysis Introduction

The introduction sets the stage for your analysis by providing essential context and framing the discussion. Start by introducing the text you're analyzing, including the author's name and the title of the work. Provide some background information to give context to your analysis. For example, if you're analyzing a speech, mention the occasion or event where it was delivered.

Next, summarize the main arguments or claims made by the author. Highlight the rhetorical techniques they use to persuade their audience. Are they appealing to logic, emotion, credibility, or a combination of these? Use specific examples from the text to illustrate these techniques discussed by our dissertation service .

For instance, if you're analyzing a speech on climate change, mention the speaker's expertise in environmental science to establish credibility. Summarize the key points they make about the consequences of inaction and the urgent need for change.

Finally, conclude your introduction with a clear thesis statement. This statement should encapsulate the main argument or purpose of your analysis.

Rhetorical Analysis Body Paragraph

The body paragraphs form the crux of your analysis, where you delve into the details of the text and dissect its rhetorical strategies. Each paragraph should focus on a specific aspect of the text, such as the use of ethos, pathos, logos, or specific rhetorical devices.

Utilize Aristotle's rhetorical triangle and other key concepts introduced earlier to guide your analysis. Provide quotations or examples from the text to illustrate your points and explain why the author chose certain approaches. Evaluate the effectiveness of these strategies in achieving the author's goals and persuading the audience.

For instance, if you're discussing the use of pathos in a marketing campaign, analyze the emotional appeal of the imagery or language used and consider how it resonates with the target audience.

Rhetorical Analysis Conclusion

In the conclusion, it's crucial to reinforce your main arguments and evaluate the author's effectiveness in achieving their goals, whether you're writing an MLA or APA essay format . Reflect on the overall impact of the text on both its immediate audience and society at large, underscoring the importance of your analysis.

Resist the temptation to introduce new ideas in the conclusion. Instead, draw upon the points you've already explored in the body of your essay to strengthen your analysis. Conclude with a poignant statement that resonates with your readers, encapsulating the essence of your interpretation and leaving a lasting impression. This final remark should tie together the threads of your analysis, leaving the reader with a deeper understanding of the text's rhetorical strategies and significance.

Rhetorical Analysis Essay Example

In this section, you'll discover two essay samples that skillfully demonstrate the application of rhetorical analysis. These examples offer insightful insights into the effective use of rhetorical techniques in writing.

5 Rhetorical Analysis Essay Tips

Here are five focused tips that will help you lay a solid foundation for your examination.

Dissect Rhetorical Strategies : Break down the text to identify specific rhetorical devices such as metaphor, simile, or parallelism.
Evaluate Tone and Diction : Pay attention to the author's tone and word choice. Analyze how these elements contribute to the overall mood of the text.
Probe Ethos, Pathos, Logos : Explore how the author establishes credibility (ethos), evokes emotions (pathos), and employs logic (logos) to sway the audience.
Contextualize Historical Significance : Consider the historical, cultural, and social backdrop against which the text was written.
Craft a Structured Analysis : Organize your essay with a clear introduction, body paragraphs focusing on specific rhetorical elements, and a conclusion that synthesizes your findings.

Final Words

As we near the end, it's important to analyze carefully whether you're examining a speech, an advertisement, or a story. Pay attention to the smart tactics that influence our thinking. It's all about revealing how we communicate and relate to one another. Ultimately, understanding rhetoric offers a fresh perspective on the world beyond just academic success.

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What is a Rhetorical Analysis Essay?

How to structure a rhetorical analysis essay, how to write a rhetorical analysis essay, related articles.

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Argument Essay

Rhetorical Analysis

Almost every text makes an argument. Rhetorical analysis is the process of evaluating elements of a text and determining how those elements impact the success or failure of that argument. Often rhetorical analyses address written arguments, but visual, oral, or other kinds of “texts” can also be analyzed.

Rhetorical Features—What to Analyze

Asking the right questions about how a text is constructed will help you determine the focus of your rhetorical analysis. A good rhetorical analysis does not try to address every element of a text; discuss just those aspects with the greatest [positive or negative] impact on the text’s effectiveness.

The Rhetorical Situation

Remember that no text exists in a vacuum. The rhetorical situation of a text refers to the context in which it is written and read, the audience to whom it is directed, and the purpose of the writer.

The Rhetorical Appeals

A writer makes many strategic decisions when attempting to persuade an audience. Considering the following rhetorical appeals will help you understand some of these strategies and their effect on an argument. Generally, writers should incorporate a variety of different rhetorical appeals rather than relying on only one kind.

Ethos (appeal to the writer’s credibility)

What is the writer’s purpose (to argue, explain, teach, defend, call to action, etc.)?
Do you trust the writer? Why?
Is the writer an authority on the subject? What credentials does the writer have?
Does the writer address other viewpoints?
How does the writer’s word choice or tone affect how you view the writer?

Pathos (appeal to emotion or to an audience’s values or beliefs)

Who is the target audience for the argument?
How is the writer trying to make the audience feel (i.e., sad, happy, angry, guilty)?
Is the writer making any assumptions about the background, knowledge, values, etc. of the audience?

Logos (appeal to logic)

Is the writer’s evidence relevant to the purpose of the argument? Is the evidence current (if applicable)? Does the writer use a variety of sources to support the argument?
What kind of evidence is used (i.e., expert testimony, statistics, proven facts)?
Do the writer’s points build logically upon each other?
Where in the text is the main argument stated? How does that placement affect the success of the argument?
Does the writer’s thesis make that purpose clear?

Kairos (appeal to timeliness)

When was the argument originally presented?
Where was the argument originally presented?
What circumstances may have motivated the argument?
Does the particular time or situation in which this text is written make it more compelling or persuasive?
What would an audience at this particular time understand about this argument?

Writing a Rhetorical Analysis Essay

No matter the kind of text you are analyzing, remember that the text’s subject matter is never the focus of a rhetorical analysis. The most common error writers make when writing rhetorical analyses is to address the topic or opinion expressed by an author instead of focusing on how that author constructs an argument.

You must read and study a text critically in order to distinguish its rhetorical elements and strategies from its content or message. By identifying and understanding how audiences are persuaded, you become more proficient at constructing your own arguments and in resisting faulty arguments made by others.

A thesis for a rhetorical analysis does not address the content of the writer’s argument. Instead, the thesis should be a statement about specific rhetorical strategies the writer uses and whether or not they make a convincing argument.

Incorrect: Smith’s editorial promotes the establishment of more green space in the Atlanta area through the planting of more trees along major roads.

This statement is summarizing the meaning and purpose of Smith’s writing rather than making an argument about how – and how effectively – Smith presents and defends his position.

Correct: Through the use of vivid description and testimony from affected citizens, Smith makes a powerful argument for establishing more green space in the Atlanta area.

Correct: Although Smith’s editorial includes vivid descriptions of the destruction of green space in the Atlanta area, his argument will not convince his readers because his claim is not backed up with factual evidence.

These statements are both focused on how Smith argues, and both make a claim about the effectiveness of his argument that can be defended throughout the paper with examples from Smith’s text.

Introduction

The introduction should name the author and the title of the work you are analyzing. Providing any relevant background information about the text and state your thesis (see above). Resist the urge to delve into the topic of the text and stay focused on the rhetorical strategies being used.

Summary of argument

Include a short summary of the argument you are analyzing so readers not familiar with the text can understand your claims and have context for the examples you provide.

The body of your essay discusses and evaluates the rhetorical strategies (elements of the rhetorical situation and rhetorical appeals – see above) that make the argument effective or not. Be certain to provide specific examples from the text for each strategy you discuss and focus on those strategies that are most important to the text you are analyzing. Your essay should follow a logical organization plan that your reader can easily follow.

Go beyond restating your thesis; comment on the effect or significance of the entire essay. Make a statement about how important rhetorical strategies are in determining the effectiveness of an argument or text.

Analyzing Visual Arguments

The same rhetorical elements and appeals used to analyze written texts also apply to visual arguments. Additionally, analyzing a visual text requires an understanding of how design elements work together to create certain persuasive effects (or not). Consider how elements such as image selection, color, use of space, graphics, layout, or typeface influence an audience’s reaction to the argument that the visual was designed to convey.

This material was developed by the KSU Writing Center and is licensed under a  Creative Commons Attribution 4.0 International License . All materials created by the KSU Writing Center are free to use and can be adopted, remixed, and shared at will as long as the materials are attributed. Please keep this information on materials you adapt or adopt for attribution purposes.

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6.3 What is Rhetorical Analysis?

Rhetoric: The art of persuasion

Analysis: Breaking down the whole into pieces for the purpose of examination

Unlike summary, a rhetorical analysis does not only require a restatement of ideas; instead, you must recognize rhetorical moves that an author is making in an attempt to persuade his or her audience to do or to think something. In the 21st century’s abundance of information, it can sometimes be difficult to discern what is a rhetorical strategy and what is simple manipulation; however, an understanding of rhetoric and rhetorical moves will help you become more savvy with the information surrounding you on a day-to-day basis. In other words, rhetorical moves can be a form of manipulation, but if one can recognize those moves, then one can be a more critical consumer of information rather than blindly accepting whatever one reads, sees, hears, etc.

The goal of a rhetorical analysis is to explain what is happening in the text, why the author might have chosen to use a particular move or set of rhetorical moves, and how those choices might affect the audience. The text you analyze might be explanatory, although there will be aspects of argument because you must negotiate with what the author is trying to do and what you think the author is doing. Edward P.J. Corbett observes, rhetorical analysis “is more interested in a literary work for what it does than for what it is” (qtd. in Nordqvist).

One of the elements of doing a rhetorical analysis is looking at a text’s rhetorical situation. The rhetorical situation is the context out of a which a text is created.

The questions that you can use to examine a text’s rhetorical situation are in Chapter 6.2 .

Another element of rhetorical analysis is simply reading and summarizing the text. You have to be able to describe the basics of the author’s thesis and main points before you can begin to analyze it.

The questions that you can use to summarize a text are in Chapter 5.1

A third element of rhetorical analysis requires you to connect the rhetorical situation to the text. You need to go beyond summarizing and look at how the author shapes his or her text based on its context. In developing your reading and analytical skills, allow yourself to think about what you’re reading, to question the text and your responses to it, as you read. Use the following questions to help you to take the text apart—dissecting it to see how it works:

Does the author successfully support the thesis or claim? Is the point held consistently throughout the text, or does it wander at any point?
Is the evidence the author used effective for the intended audience? How might the intended audience respond to the types of evidence that the author used to support the thesis/claim?
What rhetorical moves do you see the author making to help achieve his or her purpose? Are there word choices or content choices that seem to you to be clearly related to the author’s agenda for the text or that might appeal to the intended audience?
Describe the tone in the piece. Is it friendly? Authoritative? Does it lecture? Is it biting or sarcastic? Does the author use simple language, or is it full of jargon? Does the language feel positive or negative? Point to aspects of the text that create the tone; spend some time examining these and considering how and why they work. (Learn more about tone in Section 4.5 “ Tone, Voice, and Point of View . ”)
Is the author objective, or does he or she try to convince you to have a certain opinion? Why does the author try to persuade you to adopt this viewpoint? If the author is biased, does this interfere with the way you read and understand the text?
Do you feel like the author knows who you are? Does the text seem to be aimed at readers like you or at a different audience? What assumptions does the author make about their audience? Would most people find these reasonable, acceptable, or accurate?
Does the text’s flow make sense? Is the line of reasoning logical? Are there any gaps? Are there any spots where you feel the reasoning is flawed in some way?
Does the author try to appeal to your emotions? Does the author use any controversial words in the headline or the article? Do these affect your reading or your interest?
Do you believe the author? Do you accept their thoughts and ideas? Why or why not?

It is also a good idea to revisit Section 2.3 “How to Read Rhetorically.” This chapter will compliment the rhetorical questions listed above and help you clearly determine the text’s rhetorical situation.

Once you have done this basic, rhetorical, critical reading of your text, you are ready to think about how the rhetorical situation ( Section 6.2 ) – the context out of which the text arises – influences certain rhetorical appeals ( Section 6.4 ) that appear in it.

Attributions

This chapter contains material from “The Word on College Reading and Writing” by Monique Babin, Carol Burnell, Susan Pesznecker, Nicole Rosevear, Jaime Wood , OpenOregon Educational Resources , Higher Education Coordination Commission: Office of Community Colleges and Workforce Development is licensed under CC BY-NC 4.0

A Guide to Rhetoric, Genre, and Success in First-Year Writing by Melanie Gagich & Emilie Zickel is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to Write a Rhetorical Analysis

Last Updated: April 2, 2024 Fact Checked

This article was co-authored by Megan Morgan, PhD . Megan Morgan is a Graduate Program Academic Advisor in the School of Public & International Affairs at the University of Georgia. She earned her PhD in English from the University of Georgia in 2015. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,376,357 times.

A rhetorical analysis can be written about other texts, television shows, films, collections of artwork, or a variety of other communicative mediums that attempt to make a statement to an intended audience. In order to write a rhetorical analysis, you need to be able to determine how the creator of the original work attempts to make his or her argument. You can also include information about whether or not that argument is successful. To learn more about the right way to write a rhetorical analysis, continue reading.

Gathering Information

The speaker refers to the first and last name of the writer. If the writer has any credentials that lend to his or her authority on the matter at hand, you should also briefly consider those. Note that if the narrator is different from the writer, though, it could also refer to the narrator.
The occasion mostly refers to the type of text and the context under which the text was written. For instance, there is a big difference between an essay written for a scholarly conference and a letter written to an associate in the field.
The audience is who the text was written for. This is related to the occasion, since the occasion can include details about the audience. In the example above, the audience would be a conference of scholars versus an associate in the field.
The purpose refers to what the writer wants to accomplish in the text. It usually includes selling a product or point of view.
The subject is simply the topic the writer discusses in the text.

Ethos, or ethical appeals, rely on the writer's credibility and character in the garnering of approval. Mentions of a writer's character or qualifications usually qualify as ethos. For instance, if a family therapist with 20 years of practice writes an article on improving familial relations, mention of that experience would be using ethos. Despite their name, these appeals don't have anything to do with "ethics" as we usually think of them.
Logos, or logical appeals, use reason to make an argument. Most academic discourse should make heavy use of logos. A writer who supports an argument with evidence, data, and undeniable facts uses logos.
Pathos, or pathetic appeals, seek to evoke emotion in order to gain approval. These emotions can include anything from sympathy and anger to the desire for love. If an article about violent crime provides personal, human details about victims of violent crime, the writer is likely using pathos.

Analogies and figurative language, including metaphors and similes, demonstrate an idea through comparison.
Repetition of a certain point or idea is used to make that point seem more memorable.
Imagery often affects pathos. The image of a starving child in a low income country can be a powerful way of evoking compassion or anger.
Diction refers to word choice. Emotionally-charged words have greater impact, and rhythmic word patterns can establish a theme more effectively.
Tone essentially means mood or attitude. A sarcastic essay is vastly different from a scientific one, but depending on the situation, either tone could be effective.
Addressing the opposition demonstrates that the writer is not afraid of the opposing viewpoint. It also allows the writer to strengthen his or her own argument by cutting down the opposing one. This is especially powerful when the author contrasts a strong viewpoint he or she holds with a weak viewpoint on the opposing side.

Ask yourself how the rhetorical strategies of appeals and style help the author achieve his or her purpose. Determine if any of these strategies fail and hurt the author instead of helping.
Speculate on why the author may have chosen those rhetorical strategies for that audience and that occasion. Determine if the choice of strategies may have differed for a different audience or occasion.
Remember that in a rhetorical analysis, you do not need to agree with the argument being presented. Your task is to analyze how well the author uses the appeals to present her or his argument.

Writing the Introduction

By letting the reader know that your paper is a rhetorical analysis, you let him or her know exactly what to expect. If you do not let the reader know this information beforehand, he or she may expect to read an evaluative argument instead.
Do not simply state, "This paper is a rhetorical analysis." Weave the information into the introduction as naturally as possible.
Note that this may not be necessary if you are writing a rhetorical analysis for an assignment that specifically calls for a rhetorical analysis.

The introduction is a good place to give a quick summary of the document. Keep it quick, though. Save the majority of the details for your body paragraphs, since most of the details will be used in defending your analysis.

You do not necessarily need to mention these details in this order. Include the details in a matter that makes sense and flows naturally within your introductory paragraph.

Try stating which rhetorical techniques the writer uses in order to move people toward his or her desired purpose. Analyze how well these techniques accomplish this goal.
Consider narrowing the focus of your essay. Choose one or two design aspects that are complex enough to spend an entire essay analyzing.
Think about making an original argument. If your analysis leads you to make a certain argument about the text, focus your thesis and essay around that argument and provide support for it throughout the body of your paper.
Try to focus on using words such as "effective" or "ineffective" when composing your thesis, rather than "good" or "bad." You want to avoid seeming like you are passing value judgments.

Writing the Body

Step 1 Organize your body paragraphs by rhetorical appeals.

The order of logos, ethos, and pathos is not necessarily set in stone. If you intend to focus on one more than the other two, you could briefly cover the two lesser appeals in the first two sections before elaborating on the third in greater detail toward the middle and end of the paper.
For logos, identify at least one major claim and evaluate the document's use of objective evidence.
For ethos, analyze how the writer or speaker uses his or her status as an "expert" to enhance credibility.
For pathos, analyze any details that alter the way that the viewer or reader may feel about the subject at hand. Also analyze any imagery used to appeal to aesthetic senses, and determine how effective these elements are.
Wrap things up by discussing the consequences and overall impact of these three appeals.

Step 2 Write your analysis in chronological order, instead.

Start from the beginning of the document and work your way through to the end. Present details about the document and your analysis of those details in the order the original document presents them in.
The writer of the original document likely organized the information carefully and purposefully. By addressing the document in this order, your analysis is more likely to make more coherent sense by the end of your paper.

Step 3 Provide plenty of evidence and support.

Evidence often include a great deal of direct quotation and paraphrasing.
Point to spots in which the author mentioned his or her credentials to explain ethos. Identify emotional images or words with strong emotional connotations as ways of supporting claims to pathos. Mention specific data and facts used in analysis involving logos.

Avoid use of the first-person words "I" and "we." Stick to the more objective third-person.

Writing the Conclusion

When restating your thesis, you should be able to quickly analyze how the original author's purpose comes together.
When restating your thesis, try to bring more sophistication or depth to it than you had in the beginning. What can the audience now understand about your thesis that they would not have without reading your analysis?

Keep this information brief. You spent an entire essay supporting your thesis, so these restatements of your main ideas should only serve as summaries of your support.

Step 3 Specify if further research needs to be done.

Indicate what that research must entail and how it would help.
Also state why the subject matter is important enough to continue researching and how it has significance to the real world.

Writing Help

Community Q&A

Avoid the use of "In conclusion..." While many writers may be taught to end conclusion paragraphs with this phrase as they first learn to write essays, you should never include this phrase in an essay written at a higher academic level. This phrase and the information that usually follows it is empty information that only serves to clutter up your final paragraph. Thanks Helpful 0 Not Helpful 0
Do not introduce any new information in your conclusion. Summarize the important details of the essay. Thanks Helpful 0 Not Helpful 0
Do not argue in an analysis. Focus on the "how" they made their point, not if it's good or not. Thanks Helpful 0 Not Helpful 0

↑ https://owl.purdue.edu/owl/general_writing/academic_writing/establishing_arguments/rhetorical_strategies.html
↑ https://writingcenter.tamu.edu/Students/Writing-Speaking-Guides/Alphabetical-List-of-Guides/Academic-Writing/Analysis/Rhetorical-Analysis
↑ https://courses.lumenlearning.com/englishcomp1/chapter/text-an-overview-of-the-rhetorical-modes/
↑ https://oer.pressbooks.pub/informedarguments/chapter/rhetorical-modes-of-writing/
↑ https://owl.purdue.edu/owl/general_writing/visual_rhetoric/analyzing_visual_documents/organizing_your_analysis.html
↑ https://www.pfw.edu/offices/learning-support/documents/WriteARhetoricalAnalysis.pdf

About This Article

To write a rhetorical analysis, start by determining what the author of the work you're analyzing is trying to argue. Then, ask yourself if they succeeded in making their argument. Whether you think they did or didn't, include quotes and specific examples in your analysis to back up your opinion. When you're writing your analysis, use the third-person to appear objective as opposed to using "I" or "we." Also, make sure you include the author's name, profession, and purpose for writing the text at the beginning of your analysis to give reader's some context. To learn different ways to structure your rhetorical analysis from our English Ph.D. co-author, keep reading! Did this summary help you? Yes No

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9.5 Writing Process: Thinking Critically about Rhetoric

Learning outcomes.

By the end of this section, you will be able to:

Develop a rhetorical analysis through multiple drafts.
Identify and analyze rhetorical strategies in a rhetorical analysis.
Demonstrate flexible strategies for generating ideas, drafting, reviewing, collaborating, revising, rewriting, and editing.
Give and act on productive feedback for works in progress.

The ability to think critically about rhetoric is a skill you will use in many of your classes, in your work, and in your life to gain insight from the way a text is written and organized. You will often be asked to explain or to express an opinion about what someone else has communicated and how that person has done so, especially if you take an active interest in politics and government. Like Eliana Evans in the previous section, you will develop similar analyses of written works to help others understand how a writer or speaker may be trying to reach them.

Summary of Assignment: Rhetorical Analysis

The assignment is to write a rhetorical analysis of a piece of persuasive writing. It can be an editorial, a movie or book review, an essay, a chapter in a book, or a letter to the editor. For your rhetorical analysis, you will need to consider the rhetorical situation—subject, author, purpose, context, audience, and culture—and the strategies the author uses in creating the argument. Back up all your claims with evidence from the text. In preparing your analysis, consider these questions:

What is the subject? Be sure to distinguish what the piece is about.
Who is the writer, and what do you know about them? Be sure you know whether the writer is considered objective or has a particular agenda.
Who are the readers? What do you know or what can you find out about them as the particular audience to be addressed at this moment?
What is the purpose or aim of this work? What does the author hope to achieve?
What are the time/space/place considerations and influences of the writer? What can you know about the writer and the full context in which they are writing?
What specific techniques has the writer used to make their points? Are these techniques successful, unsuccessful, or questionable?

For this assignment, read the following opinion piece by Octavio Peterson, printed in his local newspaper. You may choose it as the text you will analyze, continuing the analysis on your own, or you may refer to it as a sample as you work on another text of your choosing. Your instructor may suggest presidential or other political speeches, which make good subjects for rhetorical analysis.

When you have read the piece by Peterson advocating for the need to continue teaching foreign languages in schools, reflect carefully on the impact the letter has had on you. You are not expected to agree or disagree with it. Instead, focus on the rhetoric—the way Peterson uses language to make his point and convince you of the validity of his argument.

Another Lens. Consider presenting your rhetorical analysis in a multimodal format. Use a blogging site or platform such as WordPress or Tumblr to explore the blogging genre, which includes video clips, images, hyperlinks, and other media to further your discussion. Because this genre is less formal than written text, your tone can be conversational. However, you still will be required to provide the same kind of analysis that you would in a traditional essay. The same materials will be at your disposal for making appeals to persuade your readers. Rhetorical analysis in a blog may be a new forum for the exchange of ideas that retains the basics of more formal communication. When you have completed your work, share it with a small group or the rest of the class. See Multimodal and Online Writing: Creative Interaction between Text and Image for more about creating a multimodal composition.

Quick Launch: Start with a Thesis Statement

After you have read this opinion piece, or another of your choice, several times and have a clear understanding of it as a piece of rhetoric, consider whether the writer has succeeded in being persuasive. You might find that in some ways they have and in others they have not. Then, with a clear understanding of your purpose—to analyze how the writer seeks to persuade—you can start framing a thesis statement : a declarative sentence that states the topic, the angle you are taking, and the aspects of the topic the rest of the paper will support.

Complete the following sentence frames as you prepare to start:

The subject of my rhetorical analysis is ________.
My goal is to ________, not necessarily to ________.
The writer’s main point is ________.
I believe the writer has succeeded (or not) because ________.
I believe the writer has succeeded in ________ (name the part or parts) but not in ________ (name the part or parts).
The writer’s strongest (or weakest) point is ________, which they present by ________.

Drafting: Text Evidence and Analysis of Effect

As you begin to draft your rhetorical analysis, remember that you are giving your opinion on the author’s use of language. For example, Peterson has made a decision about the teaching of foreign languages, something readers of the newspaper might have different views on. In other words, there is room for debate and persuasion.

The context of the situation in which Peterson finds himself may well be more complex than he discusses. In the same way, the context of the piece you choose to analyze may also be more complex. For example, perhaps Greendale is facing an economic crisis and must pare its budget for educational spending and public works. It’s also possible that elected officials have made budget cuts for education a part of their platform or that school buildings have been found obsolete for safety measures. On the other hand, maybe a foreign company will come to town only if more Spanish speakers can be found locally. These factors would play a part in a real situation, and rhetoric would reflect that. If applicable, consider such possibilities regarding the subject of your analysis. Here, however, these factors are unknown and thus do not enter into the analysis.

Introduction

One effective way to begin a rhetorical analysis is by using an anecdote, as Eliana Evans has done. For a rhetorical analysis of the opinion piece, a writer might consider an anecdote about a person who was in a situation in which knowing another language was important or not important. If they begin with an anecdote, the next part of the introduction should contain the following information:

Author’s name and position, or other qualification to establish ethos
Title of work and genre
Author’s thesis statement or stance taken (“Peterson argues that . . .”)
Brief introductory explanation of how the author develops and supports the thesis or stance
If relevant, a brief summary of context and culture

Once the context and situation for the analysis are clear, move directly to your thesis statement. In this case, your thesis statement will be your opinion of how successful the author has been in achieving the established goal through the use of rhetorical strategies. Read the sentences in Table 9.1 , and decide which would make the best thesis statement. Explain your reasoning in the right-hand column of this or a similar chart.

The introductory paragraph or paragraphs should serve to move the reader into the body of the analysis and signal what will follow.

Your next step is to start supporting your thesis statement—that is, how Octavio Peterson, or the writer of your choice, does or does not succeed in persuading readers. To accomplish this purpose, you need to look closely at the rhetorical strategies the writer uses.

First, list the rhetorical strategies you notice while reading the text, and note where they appear. Keep in mind that you do not need to include every strategy the text contains, only those essential ones that emphasize or support the central argument and those that may seem fallacious. You may add other strategies as well. The first example in Table 9.2 has been filled in.

When you have completed your list, consider how to structure your analysis. You will have to decide which of the writer’s statements are most effective. The strongest point would be a good place to begin; conversely, you could begin with the writer’s weakest point if that suits your purposes better. The most obvious organizational structure is one of the following:

Go through the composition paragraph by paragraph and analyze its rhetorical content, focusing on the strategies that support the writer’s thesis statement.
Address key rhetorical strategies individually, and show how the author has used them.

As you read the next few paragraphs, consult Table 9.3 for a visual plan of your rhetorical analysis. Your first body paragraph is the first of the analytical paragraphs. Here, too, you have options for organizing. You might begin by stating the writer’s strongest point. For example, you could emphasize that Peterson appeals to ethos by speaking personally to readers as fellow citizens and providing his credentials to establish credibility as someone trustworthy with their interests at heart.

Following this point, your next one can focus, for instance, on Peterson’s view that cutting foreign language instruction is a danger to the education of Greendale’s children. The points that follow support this argument, and you can track his rhetoric as he does so.

You may then use the second or third body paragraph, connected by a transition, to discuss Peterson’s appeal to logos. One possible transition might read, “To back up his assertion that omitting foreign languages is detrimental to education, Peterson provides examples and statistics.” Locate examples and quotes from the text as needed. You can discuss how, in citing these statistics, Peterson uses logos as a key rhetorical strategy.

In another paragraph, focus on other rhetorical elements, such as parallelism, repetition, and rhetorical questions. Moreover, be sure to indicate whether the writer acknowledges counterclaims and whether they are accepted or ultimately rejected.

The question of other factors at work in Greendale regarding finances, or similar factors in another setting, may be useful to mention here if they exist. As you continue, however, keep returning to your list of rhetorical strategies and explaining them. Even if some appear less important, they should be noted to show that you recognize how the writer is using language. You will likely have a minimum of four body paragraphs, but you may well have six or seven or even more, depending on the work you are analyzing.

In your final body paragraph, you might discuss the argument that Peterson, for example, has made by appealing to readers’ emotions. His calls for solidarity at the end of the letter provide a possible solution to his concern that the foreign language curriculum “might vanish like a puff of smoke.”

Use Table 9.3 to organize your rhetorical analysis. Be sure that each paragraph has a topic sentence and that you use transitions to flow smoothly from one idea to the next.

As you conclude your essay, your own logic in discussing the writer’s argument will make it clear whether you have found their claims convincing. Your opinion, as framed in your conclusion, may restate your thesis statement in different words, or you may choose to reveal your thesis at this point. The real function of the conclusion is to confirm your evaluation and show that you understand the use of the language and the effectiveness of the argument.

In your analysis, note that objections could be raised because Peterson, for example, speaks only for himself. You may speculate about whether the next edition of the newspaper will feature an opposing opinion piece from someone who disagrees. However, it is not necessary to provide answers to questions you raise here. Your conclusion should summarize briefly how the writer has made, or failed to make, a forceful argument that may require further debate.

For more guidance on writing a rhetorical analysis, visit the Illinois Writers Workshop website or watch this tutorial .

Peer Review: Guidelines toward Revision and the “Golden Rule”

Now that you have a working draft, your next step is to engage in peer review, an important part of the writing process. Often, others can identify things you have missed or can ask you to clarify statements that may be clear to you but not to others. For your peer review, follow these steps and make use of Table 9.4 .

Quickly skim through your peer’s rhetorical analysis draft once, and then ask yourself, What is the main point or argument of my peer’s work?
Highlight, underline, or otherwise make note of statements or instances in the paper where you think your peer has made their main point.
Look at the draft again, this time reading it closely.
Ask yourself the following questions, and comment on the peer review sheet as shown.

The Golden Rule

An important part of the peer review process is to keep in mind the familiar wisdom of the “Golden Rule”: treat others as you would have them treat you. This foundational approach to human relations extends to commenting on others’ work. Like your peers, you are in the same situation of needing opinion and guidance. Whatever you have written will seem satisfactory or better to you because you have written it and know what you mean to say.

However, your peers have the advantage of distance from the work you have written and can see it through their own eyes. Likewise, if you approach your peer’s work fairly and free of personal bias, you’re likely to be more constructive in finding parts of their writing that need revision. Most important, though, is to make suggestions tactfully and considerately, in the spirit of helping, not degrading someone’s work. You and your peers may be reluctant to share your work, but if everyone approaches the review process with these ideas in mind, everyone will benefit from the opportunity to provide and act on sincerely offered suggestions.

Revising: Staying Open to Feedback and Working with It

Once the peer review process is complete, your next step is to revise the first draft by incorporating suggestions and making changes on your own. Consider some of these potential issues when incorporating peers’ revisions and rethinking your own work.

Too much summarizing rather than analyzing
Too much informal language or an unintentional mix of casual and formal language
Too few, too many, or inappropriate transitions
Illogical or unclear sequence of information
Insufficient evidence to support main ideas effectively
Too many generalities rather than specific facts, maybe from trying to do too much in too little time

In any case, revising a draft is a necessary step to produce a final work. Rarely will even a professional writer arrive at the best point in a single draft. In other words, it’s seldom a problem if your first draft needs refocusing. However, it may become a problem if you don’t address it. The best way to shape a wandering piece of writing is to return to it, reread it, slow it down, take it apart, and build it back up again. Approach first-draft writing for what it is: a warm-up or rehearsal for a final performance.

Suggestions for Revising

When revising, be sure your thesis statement is clear and fulfills your purpose. Verify that you have abundant supporting evidence and that details are consistently on topic and relevant to your position. Just before arriving at the conclusion, be sure you have prepared a logical ending. The concluding statement should be strong and should not present any new points. Rather, it should grow out of what has already been said and return, in some degree, to the thesis statement. In the example of Octavio Peterson, his purpose was to persuade readers that teaching foreign languages in schools in Greendale should continue; therefore, the conclusion can confirm that Peterson achieved, did not achieve, or partially achieved his aim.

When revising, make sure the larger elements of the piece are as you want them to be before you revise individual sentences and make smaller changes. If you make small changes first, they might not fit well with the big picture later on.

One approach to big-picture revising is to check the organization as you move from paragraph to paragraph. You can list each paragraph and check that its content relates to the purpose and thesis statement. Each paragraph should have one main point and be self-contained in showing how the rhetorical devices used in the text strengthen (or fail to strengthen) the argument and the writer’s ability to persuade. Be sure your paragraphs flow logically from one to the other without distracting gaps or inconsistencies.

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Rhetorical Analysis Essay

Rhetorical Analysis Essay Outline

Crafting an Effective Rhetorical Analysis Essay Outline - Free Samples!

10 min read

What Is Rhetorical Analysis Essay?

A rhetorical analysis essay is a type of analytical essay that examines how an author uses language and persuasion to get their message across.

It involves analyzing speeches or essays to understand how authors use strategies within the rhetorical triangle to influence their intended audience. These techniques usually involve logical appeal, moral argument, and vivid imagery that appeals to the listener.

Key Elements to Analyze

In a rhetorical analysis essay, you would be analyzing the text keeping these key rhetorical concepts in mind:

Ethos: This concerns the credibility of the author or speaker.
Logos: This focuses on the logical aspects of the argument.
Pathos: Pathos explores the emotional appeal of the discourse.
Style and Tone: This involves analyzing the author's writing style and the overall tone of the text.

These elements provide a structured approach to rhetorical analysis, revealing how effective communication is achieved.

Why Create a Rhetorical Analysis Essay Outline?

Writing a rhetorical analysis essay requires a writer to draft a structured piece of writing. This essay type is one of the most challenging tasks students are assigned to do for their academics.

Apart from conducting a strong analysis, a rhetorical analysis essay depends on how perfectly the essay outline is drafted.

An outline organizes the raw information and makes it understandable for the readers. It serves as your compass, ensuring you stay on course throughout the rhetoric essay. It helps you structure your ideas and arguments, adding clarity to your essay writing process.

Moreover, an outline works as a checklist for your essay. It assures you that nothing important is missed in the content.

Components of a Rhetorical Analysis Outline

Now that we've explored why creating an essay outline is essential, it's important to explore the different components of a rhetorical analysis outline.

Here’s a detailed rhetorical analysis essay outline:

Each element plays a crucial role in crafting a well-structured and persuasive analysis, so let's explore them in detail:

Introduction

The introduction of your rhetorical analysis essay serves as the gateway to your analysis. It's where you captivate your reader's interest, provide essential background information, and present your thesis statement.

Here are the elements typically included in an introduction paragraph:

Hook The " hook " is a sentence or two designed to grab the reader's attention. It could be a thought-provoking quote, a surprising fact, or a compelling question. The purpose is to make your reader interested in what you're about to discuss—how an author uses rhetorical devices.
Background Information After the hook, provide some context. Here, you briefly introduce the text you're analyzing, the author or speaker, and the overall topic. It's like giving your reader a map to navigate through your analysis.
Thesis Statement The thesis statement is the main argument, your "claim." This concise sentence outlines what you'll be analyzing and what your main points will be. Your thesis should tell the reader what to expect in your analysis.

The body of your essay is where you dissect the author's persuasive techniques and reveal their impact on the audience. It contains sections dedicated to each rhetorical strategy you're examining.

In these sections, you'll explain the strategies, provide evidence from the text, and offer your insightful analysis of their effectiveness.

Section for Each Rhetorical Strategy

In the body paragraphs, you'll have sections dedicated to each rhetorical strategy you're analyzing. These sections each will focus on a different aspect of the text. For each strategy, you'll do three things:

Explanation of the Strategy Start by explaining what the rhetorical technique is. Define it clearly for your reader. This is like providing a dictionary definition.
Examples from the Text Next, provide examples from the text you're analyzing. These are specific quotes or passages where the author or speaker uses the strategy you're discussing. It's like showing your reader the evidence.
Analysis of the Effectiveness Finally, analyze how effective the strategy is. This is where you dive deep into the text and explain how and why the strategy persuades the audience.

The conclusion should leave your readers with a sense of closure and a clear understanding of your analysis.

You don't introduce new information or arguments in this section; instead, you tie everything together. Here are the three essential elements of an impactful essay conclusion:

Restate Thesis Start by restating your thesis to remind readers of your main argument. Repeating your main argument clearly helps the reader tie in all they have read in your essay.
Summarize Main Points Summarize the main points from each section of your analysis. This serves as a reminder of the highlights of your arguments made throughout the essay.
Final Thoughts Conclude by sharing your thoughts on how the author's strategies affect the audience and the text's broader importance. Encourage readers to consider these strategies' impact and the text's relevance.

This structure in your rhetorical analysis outline ensures that your analysis is clear, well-organized, and persuasive. Each component plays a crucial role in guiding your reader through your analysis.

Steps to Create a Rhetorical Analysis Essay Outline

Creating an essay outline is a crucial step in organizing your thoughts and effectively analyzing a piece of rhetoric. Here are the steps to craft an outline for a rhetorical analysis essay:

Step 1 - Choose the Text

Select the piece of rhetoric that you will be analyzing. It could be a speech, a written essay, an advertisement, a political campaign, or any other form of communication.

Step 2 - Identify Rhetorical Devices and Rhetorical Appeals

Look for rhetorical devices such as metaphor, simile, analogy, hyperbole, and alliteration. Analyze how these devices contribute to the message. Identify any repetition, parallelism, or rhetorical questions used in the text.

Moreover, look for common rhetorical appeals i,e., ethos, pathos, and logos.

Step 3 - Analyze Appeals and Strategies in Each Section

For each argument, dedicate a body paragraph that will analyze how the author/speaker uses ethos, pathos, and logos.

Note the specific rhetorical devices used in each section and their impact.

Step 4 - Consider the Effect on the Audience

While outlining the last body paragraph, add points that analyze how the appeals are intended to affect the audience.

Consider whether the author/speaker is trying to persuade, inform, entertain, or provoke a specific emotional response. Include specific examples and quotations from the text to support your analysis.

Step 5 - Filter Out Extra Information

It's important to know what parts of the arguments should be included and which should be filtered out.

After having a sketch of the introduction and body paragraphs, remove any information that might feel irrelevant.

Step 6 - Conclude and Summarize

For the ending, make sure to restate your thesis statement. Include points that directly support your arguments and sum up your analysis.

These steps help you plan your essay for a well-structured, clear, and cohesive essay.

Here's a sample rhetorical analysis essay outline template that analyzes ethos, pathos and logos :

Here’s a practice outline:

Rhetorical Analysis Essay Outline Fill In The Blanks

Rhetorical Analysis Essay Outline Examples

Here are some rhetorical analysis essay outline pdf that you can use as reference outlines:

Rhetorical Analysis Essay Outline Ethos Pathos Logos

Rhetorical Analysis Essay Outline Ap Lang

Visual Rhetorical Analysis Essay Outline

Comparative Rhetorical Analysis Essay Outline

Rhetorical Analysis Essay Introduction Outline

Need more help getting started? Check out these expert rhetorical analysis essay examples to get inspired!

In conclusion, you've got the tools and examples you need to ace your rhetorical analysis essay. The steps we've gone through provide a strong starting point for your academic journey into analyzing persuasive writing.

But if you ever hit a wall or need help with tight deadlines, don't forget our essay writing service . Our skilled writers have helped lots of students like you get top-notch essays.

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AP ® Lang teachers: looking to help your students improve their rhetorical analysis essays?

Coach Hall Writes

clear, concise rhetorical analysis instruction.

How to Write a Rhetorical Analysis Introduction

February 20, 2022 by Beth Hall

When AP Lang students begin writing timed essays, they often wonder how to write a rhetorical analysis introduction quickly. After all, 40 minutes is not much time to write an essay.

Writing an introductory paragraph for a rhetorical analysis essay can be intimidating. So, how can you impress your AP reader from the very start?

Tip #1: Don’t get stuck with writer’s block.

If you are struggling with how to start your essay and introduction, skip it (for now). Jump down a few lines and begin by writing your defensible thesis statement. After you write your thesis, move onto the first body paragraph.

The majority of the points in the AP Lang rubric come from the body paragraphs. Therefore, you don’t want to waste precious time on the introduction as you try to get past writer’s block. Once you have completed your body paragraphs, then, if time permits, you can go back and develop your introduction more if needed. Hopefully now that you have flushed out your ideas, your mind is ready to complete the introduction.

Tip #2: Include the rhetorical situation and a defensible thesis.

How-to-write-an-introduction-for-a-rhetorical-analysis-essay

In your introduction, it’s very important that you reference the rhetorical situation. The rhetorical situation alerts your reader to what you will be analyzing in the rhetorical analysis essay. If you are feeling unsure about the rhetorical situation, check out this blog post.

Additionally, you don’t just want any thesis in your essay. You want your thesis to be defensible. Essentially, a defensible thesis should reference the rhetorical choices you intend to analyze within your essay as well as the main purpose, message, or argument (whichever one is specified in the prompt.)

For more tips about how to write a defensible thesis for a rhetorical analysis essay, check out this blog post.

#3: avoid overused “attention grabbers.”.

How-to-write-a-rhetorical-analysis-introduction

When you were in junior high, you might have been told to start your essay with a question. Now that you are in high school, you want to avoid this technique. You don’t want to use a rhetorical question or an opener such as “since the dawn of time.” These tactics are overused and come across as a bit cheesy.

Instead, try turning that rhetorical question into a statement or getting rid of the cliche sentence starter. Additionally, if you want to start your introduction with a hook, try a description, false assumption, or historical fact.

To see some examples of what this could look like, check out this video.

Now that I’ve shared some tips, let’s look at an example of an introduction.

Every child should have the ability to just be a kid. Florence Kelley understood that. A staunch supporter of women’s rights, Kelley was also an active voice against the harsh labor laws of the early 1900’s. In a passionate speech to the National American Woman Suffrage Association, Kelley presents examples of harsh child labor laws and offers a detailed account of the hardships the children face in order to convince her audience to join with male voters to put an end to child labor.

In this example, the hook is a universal truth. After this hook, the introduction makes a reference to the passage and then gives a defensible thesis. This introduction isn’t too long, and it’s a great example of how your rhetorical analysis doesn’t have to include a lengthy or complicated introduction.

Now that you know how to write a rhetorical analysis introduction, do a practice “mini” timed write. After reading a rhetorical analysis passage, time yourself for 7 minutes. In that time, write an intro paragraph for a rhetorical analysis essay and apply the tips above.

You can do this activity multiple times with multiple prompts. As you practice, see if you can “cut down” the time a bit. Try to write the rhetorical analysis introduction paragraph in 5 minutes instead of 7.

AP® Lang Teachers

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Free Rhetorical Analysis Generator

🌟 Intro to Rhetorical Analysis Generator

🤔 What Is Rhetorical Analysis?

✒️ Components of Rhetorical Analysis
💎 SOAPSTone Template
📝 Essay Outline

🔗 References

🌟 intro to our free rhetorical analysis generator.

Rhetoric refers to the use of language that helps motivate, persuade, or get the point across to a particular audience. Rhetorical analysis involves studying and evaluating strategies authors and speakers use to achieve this goal. Here, you’ll learn how to use our generator, the fundamentals of rhetorical analysis, and the components of making a great essay.

Rhetorical Analysis Generator & Reasons to Try

It’s not always easy to conduct a good rhetorical analysis. Many students struggle with it and may even fail to submit their work on time. Our rhetorical analysis generator is here to help! It has many benefits that help you finish your work faster:

A rhetorical analysis evaluates a piece of work and the effectiveness with which the author communicated their ideas. It can be anything from a novel to a movie, as long as the work wants to persuade an audience. In other words, instead of discussing the events of The Count of Monte Cristo, you explore what Alexander Dumas wanted to tell his readers, which techniques were used to convey the message, and whether it was successful.

11 Common Rhetorical Analysis Devices

Look at some of the most popular rhetorical devices you can encounter in written and spoken works. They will help you better identify and include them in your upcoming papers.

✒️ Rhetorical Analysis Components & Their Meaning

You can come across several rhetorical analysis methods in your professional and academic work. The rhetorical triangle is the most popular type but has several lesser-known subtypes.

Its components are:

Ethos . This notion appeals to the author or speaker’s credibility. It evaluates a person’s authority on a subject and tells the audience if they should trust them.
Pathos . Pathos deals with emotions. It’s the most effective rhetorical device as it’s used to connect the speaker and the audience. For example, an emotional appeal over the use of facts is a tell-tale sign of propaganda.
Logos . This element backs up a claim with logical and reasonable substance. Through it, the author provides factual evidence that supports their claims.
Kairos . When a writer or a speaker addresses a particular time and place, they use kairos to provide specific context. To illustrate, an address concerning the First Amendment is most effective during a political debate.
Stasis . The final segment of the rhetorical analysis lets people view arguments from different perspectives. This adds an impact and makes the audience more likely to side with the writer or speaker.

💎 Rhetorical Analysis: SOAPSTone Template

Like any analysis, evaluating a person’s rhetorical capabilities requires structure. Without it, you may fail to address some aspects of the work, making your paper incomplete. You can make this process easier with the SOAPSTone template and its components:

📝 Rhetorical Analysis Essay Outline

Writing any type of essay requires structure and cohesion. While you may have encountered this structure before, it’s worth to remember the basics. A rhetorical analysis paper outline requires the following elements:

Introduction . This paragraph introduces the text and its author. Some experts recommend including a summary of the work and elements of the SOAPStone analysis you uncovered. Explain why you’re conducting the research and give a clear thesis statement.
Body . The section where you present arguments about work and what makes it persuasive. Here you discuss the methods, strategies, and rhetorical and literary devices the author used to convey their message.
Conclusion . The conclusive paragraph ties your analysis together by driving home the main arguments provided in its body. It can also explain how the work impacted society or its target audience.

3 Good Rhetorical Analysis Essay Examples

Here we have picked up some samples with rhetorical analysis of different types of works that can inspire you to create own impressive essay.

Rhetorical Analysis of Paypal’s Online Payments Commercial Essay . PayPal's online payments commercial employs a potent blend of rhetorical techniques to convey its message effectively. The ad emotionally connects with the audience through vibrant visuals, stirring music, and relatable scenarios. Using real-life situations highlights the convenience and security of PayPal's services, appealing to the ethos and building trust. Additionally, persuasive language and a call to action stimulate a sense of urgency, prompting viewers to adopt PayPal as their preferred online payment platform. By artfully combining pathos, ethos, and logos, the commercial convinces viewers that PayPal is a trustworthy and convenient decision for their online payment requirements.
“The Myth of Multitasking” by Rosen: Rhetorical Analysis Essay . The author adeptly employs rhetorical strategies to debunk the notion of multitasking. Christine Rosen dismantles the prevalent belief in multitasking efficiency through persuasive arguments and compelling evidence, revealing its detrimental effects on productivity and cognitive abilities. Her skillful use of logic and reasoning challenges readers to question their habits and consider a more focused approach to tasks. By strategically dismantling this cultural trend, Rosen urges her audience to reassess their attitudes toward multitasking, prompting a profound reevaluation of its impact on daily life and productivity.
A Rhetorical Analysis: “Chevy Commercial 2014” Essay . Chevy Commercial from 2014 is a captivating piece of rhetoric that skillfully employs various persuasive techniques to resonate with its audience. The ad establishes an immediate connection with viewers through emotional storytelling. The commercial artfully weaves heartwarming scenes of people's lives, accompanied by an inspiring soundtrack, evoking a sense of nostalgia and relatability. Ethos is reinforced by showcasing real people in everyday situations, enhancing the credibility of Chevy's brand positioning as an integral part of consumers' lives. Furthermore, logos strategically highlights the car's innovative features and performance. By aligning Chevy with moments of happiness and adventure, the ad compels viewers to consider Chevy as the vehicle that can accompany them on their life journeys.

We hope our tool will facilitate your rhetorical analysis of books, commercials, or speeches, so you'll create a unique essay! Besides, you may try our hook generator to engage the audience to read your paper from the beginning.

📌 Rhetorical Analysis Generator – FAQ

Updated: Oct 25th, 2023

Rhetorical Analysis – Jessica Allee, University of Arkansas
How To Write a Rhetorical Analysis in 8 Simple Steps – Jennifer Herrity, Indeed
Rhetorical Analysis – Blinn College District
What Is a Rhetorical Device? Definition, List, Examples – Jeffrey Somers, ThoughtCo
Rhetorical Analysis Essay: Formatting – Brandon Everett, California State University, East Bay
What is Rhetorical Analysis? – Melanie Gagich & Emilie Zickel, PressBooks
SOAPStone Graphic Organizer for Rhetorical Analysis – Sacramento City Unified School District
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This page contains a free tool for conducting rhetorical analysis. It is user-friendly, accurate, and fast. You can customize the analysis according to your text type and context. Also, we have prepared a guide where you can find out about literary devices, components of rhetorical analysis, and the structure of your future essay.

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

17 Rhetorical Modes for Paragraphs & Essays

Questions to Ponder

Before you read this chapter, discuss with partners:

What are rhetorical modes (also called “patterns of organization” and “methods of development”)? Can you list some examples?
Why are rhetorical modes important in writing? Jot down your ideas.

Now read the graphic below. Can you add to the list of rhetorical modes that you created with your partners?

Flow Chart. Central idea: Choosing Paragraph Patterns. Radiating from top right: Narration - introduction, to tell a story that makes a point, to give background on people or event, to show sequence of events. Process - to show steps of action, to explain how to do something. Example/Illustration - to clarify a point or concept, to give a picture or specific instance, to make the abstract real. Analogy - to compare scenarios, to compare to a settled outcome, to compare one event to another very different one. Definition - to clarify meaning, to set foundation of argument, to give background. Comparison/contrast - to draw distinction between items, to find common ground. Description - to give details, to create a picture. Cause/effect - to lead from one item to another, to argue logic of evidence of action. Classification/Division - to put items in categories, to clarify comparison of items in a category, to divide items by characteristics.

Rhetorical Modes

Rhetorical modes are also called patterns of organization or methods of development ; they are the ways that authors and speakers organize their ideas to communicate effectively. The rhetorical modes that are covered here are best used as ways to look at what’s already happening in your draft and to consider how you might emphasize or expand on any existing patterns. You might already be familiar with some of these patterns because instructors will sometimes assign them as the purpose for writing an essay. For example, you might have been asked to write a cause and effect essay or a comparison and contrast essay.

Patterns of organization or methods of developing content usually happen naturally as a consequence of the way the writer engages with and organizes information while writing. That is to say, most writers don’t sit down and say, “I think I’ll write a cause and effect essay today.” Instead, a writer might be more likely to be interested in a topic, say, the state of drinking water in the local community, and as the writer begins to explore the topic, certain cause and effect relationships between environmental pollutants and the community water supply may begin to emerge . And in fact, many times, one essay may incorporate two or more rhetorical modes, as the author makes an argument for their point of view.

Activity A ~ Brainstorming Rhetorical Modes

Pause here to brainstorm ideas with your partner. Using the chart above (“ Choosing Paragraph Patterns “), discuss some of the topics below. Which mode(s) might you use in an essay about these topics? Would you need to explore more than one rhetorical mode for each topic?

Gender roles
Race in America
The value of art in society
Travel as part of a well-rounded education
Drugs and alcohol
Advice to new parents
Advice to teachers
The value of making mistakes
How you’d spend a million dollars
What a tough day at work taught you about yourself or others
My family history
Your idea: ___________

Keep reading to consider some of the ways that these strategies can help you as you revise a draft.

Cause/Effect

Do you see a potential cause-and-effect relationship developing in your draft? The cause/effect pattern may be used to identify one or more causes followed by one or more effects or results. Or you may reverse this sequence and describe effects first and then the cause or causes. For example, the causes of water pollution might be followed by its effects on both humans and animals. Use the signal words cause , effect , and result , to cue the reader about your about the relationships that you’re establishing.

Here’s an example article from T he New York Times , “ Rough Times Take Bloom Off a New Year’s Rite, the Rose Parade ,” that explores the cause and effect relationship (from 2011) between Pasadena’s budgetary challenges and the ability of their Rose Parade floats to deck themselves out in full bloom.

Problem/Solution

At some point does your essay explore a problem or suggest a solution? The problem/solution pattern is commonly used in identifying something that’s wrong and in contemplating what might be done to remedy the situation. For example, the problem of water pollution could be described, followed by ideas of new ways to solve the problem. There are probably more ways to organize a problem/solution approach, but here are three possibilities:

Describe the problem, followed by the solution
Propose the solution first and then describe the problems that motivated it
Explain a problem, followed by several solutions, and select one solution as the best

Emphasize the words problem and solution to signal these sections of your paper for your reader.

Here’s an example article from T he New York Times , “ Monks Embrace Web to Reach Recruits ,” that highlights an unexpected approach by a group of Benedictine monks in Rhode Island; they’ve turned to social media to grow their dwindling membership.

Compare/Contrast

Are you trying to define something? Do you need your readers to understand what something is and what it is not? The compare-and-contrast method of development is particularly useful in extending a definition, or anywhere you need to show how a subject is like or unlike another subject. For example, the statement is often made that drug abuse is a medical problem instead of a criminal justice issue. An author might attempt to prove this point by comparing drug addiction to AIDS, cancer, or heart disease to redefine the term “addiction” as a medical problem. A statement in opposition to this idea could just as easily establish contrast by explaining all the ways that addiction is different from what we traditionally understand as an illness. In seeking to establish comparison or contrast in your writing, some words or terms that might be useful are by contrast , in comparison , while , some , and others .

Here’s an example article from T he New York Times “ Who Wants to Shop in a Big Box Store, Anyway? ” The author explores some interesting differences between the average American and average Indian consumer to contemplate the potential success of big box stores in India and also to contemplate why these giant big box corporations, like Walmart or Target, might have to rethink their business model.

yellow umbrella on surface of water at daytime

These three methods of development—cause/effect, problem/solution, and compare/contrast—are just a few ways to organize and develop ideas and content in your essays. It’s important to note that they should not be a starting point for writers who want to write something authentic, to discuss something that they care deeply about. Instead, they can be a great way to help you look for what’s already happening with your topic or in a draft, to help you to write more, or to help you reorganize some parts of an essay that seem to lack connection or feel disjointed.

Sometimes writers incorporate a variety of modes in any one essay. For example, under the umbrella of an argument essay, and author might choose to write paragraphs showing cause and effect, description, and narrative. The rhetorical mode writers choose depends on the purpose for writing. Rhetorical modes are a set of tools that will give you greater flexibility and effectiveness in communicating with your audience and expressing ideas.

In addition to cause/effect , problem/solution , and compare/contrast , there are many other types of rhetorical modes:

Classification and division , often used in science, takes large ideas and divides them into manageable chunks of information, classifying and organizing them into types and parts.
Definition clarifies the meaning of terms and concepts, providing context and description for deeper understanding of those ideas.
Description provides detailed information using adjectives that appeal to the five senses (what people see, hear, smell, taste, and touch) as well as other vivid details that help readers visualize or understand an item or concept.
Evaluation analyzes and judges the value and merit of an essay, a concept, or topic.
Illustration provides examples and evidence in detail to support, explain, and analyze a main point or idea.
Narrative uses fictional or nonfictional stories in a chronological sequence of events, often including detailed descriptions and appeals to the senses and emotions of readers while storytelling to reveal a theme or moment.
Persuasion (i.e., argumentation) logically attempts to convince readers to agree with an opinion or take an action; the argument also acknowledges opposing viewpoints and accommodates and/or refutes them with diplomatic and respectful language, as well as provides precise and accurate evidence and other expert supporting details.
Process analysis describes and explains, step by step, chronologically, in detail, and with precision and accuracy, how to do something or how something works.

Assignment prompts for college essays may require a specific rhetorical mode, or you may be able to choose the best mode(s) to express your ideas clearly. Either way, be sure to ask your instructor if you are not sure which rhetorical mode(s) to use.

Key Takeaways

Why are rhetorical modes important?

As readers, understanding an author’s rhetorical mode helps us to understand the text, and to read and think critically.
Knowing the rhetorical mode helps us to identify the author’s main ideas, which helps us to summarize the author’s work.
As writers, we use rhetorical modes to make our writing clearer; they help us signal our topic and direction to our readers.
Rhetorical modes also help us to develop support and keep our readers interested.

Activity B ~ Identifying Rhetorical Modes

Read a printed or online essay or article. A letter to the editor or an editorial from a newspaper would be perfect. Then, with a partner, identify the modes of writing found in the article. (Use the lists above to help.) Analyze the different choices the writer has made about language and organization to express a point of view. Notice how the author may combine rhetorical modes (for example, a problem-solution article that uses cause-and-effect organization in some paragraphs, or a definition pattern that uses narrative or compare and contrast paragraphs to develop similarities or differences).
Select, read, and annotate a sample student essay in a specific style as provided in “ Readings: Examples of Essays ” from Saylor Academy . Note in the margins or on another sheet of paper what rhetorical mode each paragraph uses, how those modes and paragraphs support the overall rhetorical mode of the essay, and whether each paragraph does so successfully or not. Discuss in small groups and summarize your findings to report to the rest of the class.

If you want to learn more about three common rhetorical modes, read what the New York Times has to say in their learning blog article, “ Compare-Contrast, Cause-Effect, Problem Solution: Common ‘Text Types’ in The Times .”

Note: links open in new tabs.

This chapter was modified from the following Open Educational Resources:

“Patterns of Organization and Methods of Development ” from The Word on College Reading and Writing by Carol Burnell, Jaime Wood, Monique Babin, Susan Pesznecker, and Nicole Rosevear, which is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

“ Introduction ” from English Composition by Karyl Garland, Ann Inoshita, Jeanne K. Tsutsui Keuma, Kate Sims, and Tasha Williams, is licensed under a Creative Commons Attribution 4.0 International License

“ Chapter 10: The Rhetorical Modes ” and “ Chapter 15: Readings: Examples of Essays ,” from Writing for Success from Saylor Academy, which is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 3.0.

to think about

to write quickly

to come out, to be revealed

to decorate themselves

to fix; to make right

getting smaller

ENGLISH 087: Academic Advanced Writing Copyright © 2020 by Nancy Hutchison is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Organizing Your Analysis

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This resource covers how to write a rhetorical analysis essay of primarily visual texts with a focus on demonstrating the author’s understanding of the rhetorical situation and design principles.

There is no one perfect way to organize a rhetorical analysis essay. In fact, writers should always be a bit leery of plug-in formulas that offer a perfect essay format. Remember, organization itself is not the enemy, only organization without considering the specific demands of your particular writing task. That said, here are some general tips for plotting out the overall form of your essay.

Introduction

Like any rhetorical analysis essay, an essay analyzing a visual document should quickly set the stage for what you’re doing. Try to cover the following concerns in the initial paragraphs:

Make sure to let the reader know you’re performing a rhetorical analysis. Otherwise, they may expect you to take positions or make an evaluative argument that may not be coming.
Clearly state what the document under consideration is and possibly give some pertinent background information about its history or development. The intro can be a good place for a quick, narrative summary of the document. The key word here is “quick, for you may be dealing with something large (for example, an entire episode of a cartoon like the Simpsons). Save more in-depth descriptions for your body paragraph analysis.
If you’re dealing with a smaller document (like a photograph or an advertisement), and copyright allows, the introduction or first page is a good place to integrate it into your page.
Give a basic run down of the rhetorical situation surrounding the document: the author, the audience, the purpose, the context, etc.

Thesis Statements and Focus

Many authors struggle with thesis statements or controlling ideas in regards to rhetorical analysis essays. There may be a temptation to think that merely announcing the text as a rhetorical analysis is purpose enough. However, especially depending on your essay’s length, your reader may need a more direct and clear statement of your intentions. Below are a few examples.

1. Clearly narrow the focus of what your essay will cover. Ask yourself if one or two design aspects of the document is interesting and complex enough to warrant a full analytical treatment.

The website for Amazon.com provides an excellent example of alignment and proximity to assist its visitors in navigating a potentially large and confusing amount of information.

2. Since visual documents often seek to move people towards a certain action (buying a product, attending an event, expressing a sentiment), an essay may analyze the rhetorical techniques used to accomplish this purpose. The thesis statement should reflect this goal.

The call-out flyer for the Purdue Rowing Team uses a mixture of dynamic imagery and tantalizing promises to create interest in potential, new members.

3. Rhetorical analysis can also easily lead to making original arguments. Performing the analysis may lead you to an argument; or vice versa, you may start with an argument and search for proof that supports it.

A close analysis of the female body images in the July 2007 issue of Cosmopolitan magazine reveals contradictions between the articles’ calls for self-esteem and the advertisements’ unrealistic, beauty demands.

These are merely suggestions. The best measure for what your focus and thesis statement should be the document itself and the demands of your writing situation. Remember that the main thrust of your thesis statement should be on how the document creates meaning and accomplishes its purposes. The OWl has additional information on writing thesis statements.

Analysis Order (Body Paragraphs)

Depending on the genre and size of the document under analysis, there are a number of logical ways to organize your body paragraphs. Below are a few possible options. Which ever you choose, the goal of your body paragraphs is to present parts of the document, give an extended analysis of how that part functions, and suggest how the part ties into a larger point (your thesis statement or goal).

Chronological

This is the most straight-forward approach, but it can also be effective if done for a reason (as opposed to not being able to think of another way). For example, if you are analyzing a photo essay on the web or in a booklet, a chronological treatment allows you to present your insights in the same order that a viewer of the document experiences those images. It is likely that the images have been put in that order and juxtaposed for a reason, so this line of analysis can be easily integrated into the essay.

Be careful using chronological ordering when dealing with a document that contains a narrative (i.e. a television show or music video). Focusing on the chronological could easily lead you to plot summary which is not the point of a rhetorical analysis.

A spatial ordering covers the parts of a document in the order the eye is likely to scan them. This is different than chronological order, for that is dictated by pages or screens where spatial order concerns order amongst a single page or plane. There are no unwavering guidelines for this, but you can use the following general guidelines.

Left to right and top to down is still the normal reading and scanning pattern for English-speaking countries.
The eye will naturally look for centers. This may be the technical center of the page or the center of the largest item on the page.
Lines are often used to provide directions and paths for the eye to follow.
Research has shown that on web pages, the eye tends to linger in the top left quadrant before moving left to right. Only after spending a considerable amount of time on the top, visible portion of the page will they then scroll down.

Persuasive Appeals

The classic, rhetorical appeals are logos, pathos, and ethos. These concepts roughly correspond to the logic, emotion, and character of the document’s attempt to persuade. You can find more information on these concepts elsewhere on the OWL. Once you understand these devices, you could potentially order your essay by analyzing the document’s use of logos, ethos, and pathos in different sections.

The conclusion of a rhetorical analysis essay may not operate too differently from the conclusion of any other kind of essay. Still, many writers struggle with what a conclusion should or should not do. You can find tips elsewhere on the OWL on writing conclusions. In short, however, you should restate your main ideas and explain why they are important; restate your thesis; and outline further research or work you believe should be completed to further your efforts.

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Sample Rhetorical Analysis
Rhetorical Analysis Outline Worksheet Lovely Rhetorical Analysis Essay
How To Write Rhetorical Analysis Essay: 20 Strategies, Steps, And Topics
A Step-by-Step Guide To Writing A Rhetorical Analysis Essay
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VIDEO

Math Based Rhetorical Analysis Project
Rhetorical Analysis Video
Rhetorical Analysis- Understanding the Prompt
Crafting Effective Body Paragraphs for Rhetorical Analysis Essays
ENGL 101 Rhetorical Analysis PT 1
How to Rhetorical Analysis, step by step! ❤️

COMMENTS

How to Write a Rhetorical Analysis
A rhetorical analysis is a type of essay that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience. A rhetorical analysis is structured similarly to other essays: an introduction presenting the thesis, a body analyzing ...
How to Write a Rhetorical Analysis: 6 Steps and an Outline for Your
Body Paragraph #1: Ethos. Describe how the speaker makes an appeal to ethos (the audience's sense of ethical responsibility) Use specific examples, referring to word choice, tone, anecdotes, and other devices. Body Paragraph #2: Pathos. Describe how the speaker makes an appeal to pathos (the audience's emotions)
How to Write a Rhetorical Analysis Essay-Examples & Template
Rhetorical appeal #2: Pathos. The purpose of Pathos-driven rhetoric is to appeal to the reader's emotions. A common example of pathos as a rhetorical means is adverts by charities that try to make you donate money to a "good cause". To evoke the intended emotions in the reader, an author may use passionate language, tell personal stories ...
Rhetorical Analysis
Rhetorical Analysis. Rhetoric is the study of how writers and speakers use words to influence an audience. A rhetorical analysis is an essay that breaks a work of non-fiction into parts and then explains how the parts work together to create a certain effect—whether to persuade, entertain or inform. You can also conduct a rhetorical analysis ...
How to Write a Great Rhetorical Analysis Essay: With Examples
Name the author of the text and the title of their work followed by the date in parentheses. Use a verb to describe what the author does, e.g. "implies," "asserts," or "claims". Briefly summarize the text in your own words. Mention the persuasive techniques used by the rhetor and its effect.
How to write a rhetorical analysis [4 steps]
To write a rhetorical analysis, you need to follow the steps below: Step 1: Plan and prepare. With a rhetorical analysis, you don't choose concepts in advance and apply them to a specific text or piece of content. Rather, you'll have to analyze the text to identify the separate components and plan and prepare your analysis accordingly.
PDF How to Write a RHETORICAL ANALYSIS ESSAY Step 1: Full Comprehension of
Like all other essays, your rhetorical analysis essay will have an introduction with a thesis, body paragraphs, and a conclusion. WRITE - write your essay. Asher AP ELAC Name: _____ Step 3: Organizing and Writing Your Essay: Some of this is redundant, but this breaks down some of the steps from MAD TO WRITE even further. ...
How to Write the AP Lang Rhetorical Analysis Essay (With Example)
The AP Lang Rhetorical Analysis Essay is one of three essays included in the written portion of the AP English Exam. The full AP English Exam is 3 hours and 15 minutes long, with the first 60 minutes dedicated to multiple-choice questions.
How To Write a Rhetorical Analysis in 8 Simple Steps
Follow these steps when writing your rhetorical analysis essay: 1. Gather information. Use the SOAPSTone technique to identify the components of the work and plan your analysis. SOAPSTone is an acronym commonly used in literary analysis that stands for Speaker, Occasion, Audience, Purpose, Subject, Tone. 2.
How to Write a Rhetorical Analysis Essay in 6 Steps
Follow this step-by-step guide to write your own effective rhetorical analysis essay. 1. Choose and study a text. Review the work you're analyzing more than once to become as familiar as possible with the author's argument and writing style. Make sure you have read the text thoroughly, and that you fully understand each point that the ...
PDF A Simplified Guide to Writing a Rhetorical Analysis
cohesion in that your body paragraphs flow from the points raised in your introduction. Each paragraph should give examples of rhetorical techniques the author uses while giving examples from the text. Make sure to end each body paragraph with a transition sentence that connects it to the next body paragraph.
How to Write a Rhetorical Analysis
Rhetorical Analysis Body Paragraph The body paragraphs form the crux of your analysis, where you delve into the details of the text and dissect its rhetorical strategies. Each paragraph should focus on a specific aspect of the text, such as the use of ethos, pathos, logos, or specific rhetorical devices.
20+ Best Rhetorical Analysis Essay Example & Sample Papers
The different parts of the rhetorical analysis essay are written in the following way: Rhetorical Analysis Introduction Example. The introductory paragraph of a rhetorical analysis essay is written for the following purpose: To provide basic background information about the chosen author and the text. Identify the target audience of the essay.
Rhetorical Analysis
Rhetorical Analysis Purpose. Almost every text makes an argument. Rhetorical analysis is the process of evaluating elements of a text and determining how those elements impact the success or failure of that argument. Often rhetorical analyses address written arguments, but visual, oral, or other kinds of "texts" can also be analyzed.
6.3 What is Rhetorical Analysis?
One of the elements of doing a rhetorical analysis is looking at a text's rhetorical situation. The rhetorical situation is the context out of a which a text is created. The questions that you can use to examine a text's rhetorical situation are in Chapter 6.2. Another element of rhetorical analysis is simply reading and summarizing the text.
How to Write a Rhetorical Analysis: 15 Steps (with Pictures)
The purpose refers to what the writer wants to accomplish in the text. It usually includes selling a product or point of view. The subject is simply the topic the writer discusses in the text. 2. Examine the appeals. Appeals are the first classification of rhetorical strategy and involve the ethos, logos, and pathos.
Rhetorical Analysis Sample Essay
Rhetorical Analysis Sample Essay. A woman's work is never done: many American women grow up with this saying and feel it to be true. 1 One such woman, author Jessica Grose, wrote "Cleaning: The Final Feminist Frontier," published in 2013 in the New Republic, 2 and she argues that while the men recently started taking on more of the ...
9.5 Writing Process: Thinking Critically about Rhetoric
Body paragraph 1. Write a topic sentence explaining your first point of analysis. If you begin with what you think is the writer's strongest point, state what it is and explain the rhetorical strategies used to support it. Provide appropriate quotations from the text.
Rhetorical Analysis Essay Outline With Templates & Tips
A rhetorical analysis essay is a type of analytical essay that examines how an author uses language and persuasion to get their message across. It involves analyzing speeches or essays to understand how authors use strategies within the rhetorical triangle to influence their intended audience.
How to Write a Rhetorical Analysis Introduction
After reading a rhetorical analysis passage, time yourself for 7 minutes. In that time, write an intro paragraph for a rhetorical analysis essay and apply the tips above. You can do this activity multiple times with multiple prompts. As you practice, see if you can "cut down" the time a bit. Try to write the rhetorical analysis introduction ...
Free Rhetorical Analysis Generator + Guide & Examples
The five components of rhetorical analysis are ethos, pathos, logos, kairos, and stasis. In plain terms, they evaluate the work's credibility, logical and emotional appeals, context, and perspective. Any argument or claim can be analyzed by examining these elements. You can use them to evaluate a speech, a novel, or a movie.
17 Rhetorical Modes for Paragraphs & Essays
Process analysis describes and explains, step by step, chronologically, in detail, and with precision and accuracy, how to do something or how something works. Assignment prompts for college essays may require a specific rhetorical mode, or you may be able to choose the best mode(s) to express your ideas clearly. Either way, be sure to ask your ...
Organizing Your Analysis
Many authors struggle with thesis statements or controlling ideas in regards to rhetorical analysis essays. There may be a temptation to think that merely announcing the text as a rhetorical analysis is purpose enough. However, especially depending on your essay's length, your reader may need a more direct and clear statement of your intentions.
Narrative Of Frederick Douglass Rhetorical Analysis
Narrative Of Frederick Douglass Rhetorical Analysis. The "Narrative of Frederick Douglass" is an autobiography written by Frederick Douglass. In this excerpt, he recounts how he struggled to learn to read and write while he was a slave. While living with Master Hugh, the mistress started to teach Douglass how to read until she took on the ...

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Table of contents

Appeals: Logos, ethos, pathos

Text and context

Claims, supports, and warrants

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What Is a Rhetorical Analysis and How to Write a Great One

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What is a Rhetorical Analysis Essay?

Rhetorical Strategy 1: Ethos

Rhetorical Strategy 2: Pathos

Rhetorical Strategy 3: Logos

1: What is the Rhetorical Situation?

2: Who is the Author?

3: Who is it Written For?

4: What is the Central Idea?

5: How is it Structured?

6: What Form is Used?

7: Is the Rhetoric Effective?

1: Introduction

3: Conclusion

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How to write a rhetorical analysis

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How to Write a Rhetorical Analysis: Full Guide

What is a Rhetorical Analysis Essay

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Rhetorical Analysis Topic Ideas

How to Write a Rhetorical Analysis

Major Rhetorical Elements

Understanding Rhetorical Appeals

Text and Context

Claims, Supports, and Warrants

Rhetorical Analysis Essay Outline

Analyzing the Text

Rhetorical Analysis Introduction

Rhetorical Analysis Body Paragraph

Rhetorical Analysis Conclusion

Rhetorical Analysis Essay Example

5 Rhetorical Analysis Essay Tips

Final Words

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What is a Rhetorical Analysis Essay?

Rhetorical Analysis

Rhetorical Features—What to Analyze

The Rhetorical Situation

The Rhetorical Appeals

Ethos (appeal to the writer’s credibility)

Pathos (appeal to emotion or to an audience’s values or beliefs)

Logos (appeal to logic)

Kairos (appeal to timeliness)

Writing a Rhetorical Analysis Essay

Introduction

Summary of argument

Analyzing Visual Arguments

6.3 What is Rhetorical Analysis?

Feedback/Errata

How to Write a Rhetorical Analysis

Gathering Information

Writing the Introduction

Writing the Body

Writing the Conclusion

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