stanford gsb essay

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Essays help us learn about who you are rather than solely what you have done.

Other parts of the application give insight into your academic and professional accomplishments; the essays reveal the person behind those achievements.

Essay Questions

We request that you write two personal essays.

In each essay, we want to hear your genuine voice. Think carefully about your values, passions, aims, and dreams. There is no “right answer” to these questions - the best answer is the one that is truest for you.

Essay A: What matters most to you, and why?

For this essay, we would like you to reflect deeply and write from the heart. Once you’ve identified what matters most to you, help us understand why. You might consider, for example, what makes this so important to you? What people, insights, or experiences have shaped your perspectives?

Essay B: Why Stanford?

Describe your aspirations and how your Stanford GSB experience will help you realize them. If you are applying to both the MBA and MSx programs, use Essay B to address your interest in both programs.

Both essays combined may not exceed 1,050 words. We recommend up to 650 words for Essay A and up to 400 words for Essay B. We often read effective essays that are written in fewer words.

Editing Your Essays

Begin work on the essays early to give yourself time to reflect, write, and edit.

Feel free to ask friends or family members for feedback, especially about whether the tone and voice sound like you. Your family and friends know you better than anyone. If they think the essays do not capture who you are, what you believe, and what you aspire to do, then surely we will be unable to recognize what is distinctive about you.

Feedback vs. Coaching

There is a big difference between “feedback” and “coaching.” You cross that line when any part of the application (excluding the letters of recommendation ) ceases to be exclusively yours in either thought or word.

Appropriate feedback occurs when others review your completed application - perhaps once or twice - and apprise you of omissions, errors, or inaccuracies that you later correct or address. After editing is complete, your thoughts, voice, and style remain intact. Inappropriate coaching occurs when you allow others to craft any part of your application for you and, as a result, your application or self-presentation is not authentic.

It is improper and a violation of the terms of this application process to have someone else write your essays. Such behavior will result in denial of your application or revocation of your admission.

Additional Information

If there is any information that is critical for us to know and is not captured elsewhere, include it in the “Additional Information” section of the application. Pertinent examples include:

• Extenuating circumstances affecting your candidacy, including academic, work, or test-taking experiences
• Academic experience (e.g., independent research) not noted elsewhere

This section should not be used as an additional essay.

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Stanford GSB Essay Examples

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Stanford GSB Essay Samples

Stanford GSB seeks outstanding and diverse people who seek a transformative experience at Stanford GSB and in turn, seek to transform lives, organizations and the world — that is, to make a significant impact. The GSB is looking for people who will make a big difference and have a better shot than most in being able to execute. Stanford GSB students often have an ‘unexpected’ trait, talent, or experience. The Stanford application essays are essential to showcasing character and experiences as well as the key evaluation criteria of leadership, intellectual vitality, and personal qualities.

Successful Examples of Stanford GSB Essays

Here’s a snapshot of the caliber of expertise on our SBC team .

HBS Admissions Board at Harvard Business School HBS MBA

HBS Admissions Board at Harvard Business School Kellogg MBA

Director HBS Admissions at Harvard Business School MBA, the Wharton School

HBS Admissions Board at Harvard Business School

Director HBS Admissions at Harvard Business School HBS MBA

Admissions Officer at Stanford's Graduate School of Business (GSB) MBA, Stanford's Graduate School of Business (GSB)

Asst Director MBA Admissions at Stanford's Graduate School of Business (GSB) Director MBA Admissions at Berkeley’s Haas School of Business

MBA, Stanford's Graduate School of Business (GSB) Minority Admissions, the GSB Diversity Programs, the GSB

Associate Director MBA Admissions at the Wharton School at the University of Pennsylvania

Associate Director MBA Admissions and Marketing at the Wharton MBA’s Lauder Institute

Director, the Wharton School at the University of Pennsylvania Professional Writer

Assistant Director MBA Admissions at Columbia Business School (CBS) NYU Admissions

Assistant Director MBA Admissions at Columbia Business School (CBS) M.S.Ed, Higher Education, U of Pennsylvania

Associate Director MBA Admissions at Columbia Business School (CBS)

Ashley is a former MBA Admissions Board Member for Harvard Business School (HBS), where she interviewed and evaluated thousands of business school applicants for over a six year tenure.  Ashley  holds an MBA from HBS. During her HBS years,  Ashley  was the Sports Editor for the Harbus and a member of the B-School Blades Ice Hockey Team. After HBS, she worked in Marketing at the Gillette Company on Male and Female shaving ...

Kerry is a former member of the Admissions Board at Harvard Business School (HBS). During her 5+ year tenure at HBS, she read and evaluated hundreds of applications and interviewed MBA candidates from a wide range of backgrounds across the globe. She also led marketing and outreach efforts focused on increasing diversity and inclusion, ran the Summer Venture in Management Program (SVMP), and launched the 2+2 Program during her time in Admissions. Kerry holds a B.A. from Bates College and  ...

A former associate director of admissions at Harvard Business School, Pauline served on the HBS MBA Admissions Board full-time for four years. She evaluated and interviewed HBS applicants, both on-campus and globally.  Pauline's career has included sales and marketing management roles with Coca-Cola, Gillette, Procter & Gamble, and IBM.  For over 10 years, Pauline has expertly guided MBA applicants, and her clients h ...

Geri is a former member of the Admissions Board at Harvard Business School (HBS).  In her 7 year tenure in HBS Admissions, she read and evaluated hundreds of applications and interviewed MBA candidates from a diverse set of academic, geographic, and employment backgrounds.  Geri also traveled globally representing the school at outreach events in order to raise awareness for women and international students.  In additio ...

Laura comes from the MBA Admissions Board at Harvard Business School (HBS) and is an HBS MBA alumnus. In her HBS Admissions role, she evaluated and interviewed hundreds of business school candidates, including internationals, women, military and other applicant pools, for five years.  Prior to her time as a student at HBS, Laura began her career in advertising and marketing in Chicago at Leo Burnett where she worked on th ...

Andrea served as the Associate Director of MBA Admissions at Harvard Business School (HBS) for over five years.  In this role, she provided strategic direction for student yield-management activities and also served as a full member of the admissions committee. In 2007, Andrea launched the new 2+2 Program at Harvard Business School – a program targeted at college junior applicants to Harvard Business School.  Andrea has also served as a Career Coach for Harvard Business School for both cu ...

Jennifer served as Admissions Officer at the Stanford (GSB) for five years. She holds an MBA from Stanford (GSB) and a B.S. in Chemical Engineering from University of Illinois Urbana-Champaign. Jennifer has over 15 years experience in guiding applicants through the increasingly competitive admissions process into top MBA programs. Having read thousands and thousands of essays and applications while at Stanford (GSB) Admiss ...

Erin served in key roles in MBA Admissions--as Director at Haas School of Business at UC Berkeley and Assistant Director at Stanford's Graduate School of Business (GSB). Erin served on the admissions committee at each school and has read thousands of applications in her career. At Haas, she served for seven years in roles that encompassed evaluation, outreach, and diversity and inclusion. During her tenure in Admissions at GSB, she was responsible for candidate evaluation, applicant outreach, ...

Susie comes from the Admissions Office of the Stanford Graduate School of Business where she reviewed and evaluated hundreds of prospective students’ applications.  She holds an MBA from Stanford’s GSB and a BA from Stanford in Economics. Prior to advising MBA applicants, Susie held a variety of roles over a 15-year period in capital markets, finance, and real estate, including as partner in one of the nation’s most innovative finance and real estate investment organizations. In that r ...

Dione holds an MBA degree from Stanford Business School (GSB) and a BA degree from Stanford University, where she double majored in Economics and Communication with concentrations in journalism and sociology. Dione has served as an Admissions reader and member of the Minority Admissions Advisory Committee at Stanford.   Dione is an accomplished and respected advocate and thought leader on education and diversity. She is ...

Anthony served as the Associate Director of MBA Admissions at the Wharton School at the University of Pennsylvania, where he dedicated over 10 years of expertise. During his time as a Wharton Admissions Officer, he read and reviewed thousands of applications and helped bring in a class of 800+ students a year.   Anthony has traveled both domestically and internationally to recruit a ...

Meghan served as the Associate Director of Admissions and Marketing at the Wharton MBA’s Lauder Institute, a joint degree program combining the Wharton MBA with an MA in International Studies. In her role on the Wharton MBA admissions committee, Meghan advised domestic and international applicants; conducted interviews and information sessions domestically and overseas in Asia, Central and South America, and Europe; and evaluated applicants for admission to the program. Meghan also managed ...

Amy comes from the Wharton School of the University of Pennsylvania where she was Associate Director. Amy devoted 12 years at the Wharton School, working closely with MBA students and supporting the admissions team.  During her tenure at Wharton, Amy served as a trusted adviser to prospective applicants as well as admitted and matriculated students.  She conducted admissions chats with applicants early in the admissions ...

Ally brings six years of admissions experience to the SBC team, most recently as an Assistant Director of Admission for the full-time MBA program at Columbia Business School (CBS).  During her time at Columbia, Ally was responsible for reviewing applications, planning recruitment events, and interviewing candidates for both the full-time MBA program and the Executive MBA program. She traveled both internationally and dome ...

Erin has over seven years of experience working across major institutions, including University of Pennsylvania, Columbia Business School, and NYU's Stern School of Business. At Columbia Business School, Erin was an Assistant Director of Admissions where she evaluated applications for both the full time and executive MBA programs, sat on the admissions and merit scholarship committees and advised applicants on which program might be the best fit for them based on their work experience and pro ...

Emma comes from the MBA Admissions Office at Columbia Business School (CBS), where she was Associate Director.  Emma conducted dozens of interviews each cycle for the MBA and EMBA programs, as well as coordinating the alumni ambassador interview program. She read and evaluated hundreds of applications each cycle, delivered information sessions to audiences across the globe, and advised countless waitlisted applicants.

Respect is the one word that sums up my life’s passions. At first glance, this simple word may seem a bit vacuous to describe something so profound to my being. But respect has truly been the guiding principle in my life: the one that I learned at an early age, the one that has influenced my decisions, and the one that drives me today.

As the son of American expatriates, I was raised abroad in a sea of diversity. To foster our development, my parents immersed my brother and me in local culture. We attended bullfights and visited flea markets tucked into the hillsides of the Andes Mountains. Living and interacting with residents of these distant lands taught us to respect those different than us. Through active involvement with the local heritage and customs, we learned that people are people everywhere and that all initially deserve my consideration and respect.

As I matured, this worldview guided my social interactions and ultimately shaped my diverse group of friends. The lessons of respect, taught from my experiences abroad, have given me an open and accepting personality. When I meet new people, I consider their circumstances and try to appreciate their point of view. As we learn about each other, it’s those select occurrences when a new person treats me with the same regard – considers my feelings and returns the respect I bestow – that we initiate the bonds of true friendship. This dogma has helped me forge a diverse band of brothers that serves as a foundation in my life. I met one of my adopted brothers in high school. He was a Russian immigrant whose parents had forsaken him at age 16. He worked the night shift at McDonald’s to support himself, but was kind enough to buy me, a stranger, dinner. A man who would offer so much when he had so little, especially to a stranger, earned my respect. He represents a fraction of my extended family. While each of my companions holds different and important beliefs, our underlying respect ties us together.

My grandfather furthered my lessons on respect. Born in Russia in 1927, he immigrated to the United States at age 21 as the Communist Party planted its roots. As a displaced immigrant, he arrived without friends and knowing little English. Nevertheless, he held two jobs, attended night school and completed his mechanical engineering degree in nine years – all while supporting a growing family of five. My grandfather’s life story and his sacrifices have instilled a strong work ethic in me. More importantly, the admiration I have for his achievements has engendered my deepest respect. His accomplishments taught me to respect my past and seize opportunities to honor those who came before me. While not an explicit lesson, I have applied these values to the core of my decision-making process. To dismiss what was surrendered for my well-being is to disrespect my heritage.

Respect drove my decision to attend the University of Alabamaon a merit-based scholarship. Although I had other options, I felt that my family had worked very hard to support me, and the opportunity to earn my education at minimal cost would, in some small way, repay my family. I remembered my grandfather’s teachings as I earned my degree. Given my free tuition, I crammed my schedule with courses in biological engineering and finance. I joined a prominent fraternity and established a tutoring program for struggling members. Using my personal computer, I formed a small online business to generate revenue for personal expenses. Having the luxury of some free time, I invested myself in community service activities. Teachings of respect have guided my life. They influence the way I interact, the way I make decisions, and the way I want others to treat me. Respect is at the heart of my friendships, and it is respect that gives me my drive to succeed. I strive to respect myself and earn respect from my family, friends, and co-workers, as well as from those who I have yet to meet. My values of respect have shaped me and will continue to define me.

When I was a little girl, my dream was to grow up and marry the king of Morocco. Yes, I admit, I wanted to be a queen, wear beautiful clothes, and live in a marvelous palace. But deep inside of me, I think I also wanted to play a role in Morocco’s destiny, to help lead it into an era of modernity. For me, the king of Morocco represented the Moroccan people and, as such, was the person who could do the most for our country. To my young mind, he seemed like the ideal partner to accompany me in my crusade. Growing up, I became more realistic and gave up the marriage goal. (Both the king of Morocco and I are married, so there is not a big chance of it happening anyway!). However, I still maintain dreams of helping Morocco develop. Accepting responsibility for these dreams has meant accepting that the path that best enables me to accomplish them may actually require me to live outside Morocco for some time. What matters most to me is keeping in touch with my Moroccan roots and doing what I can to give back to where I came from.

?My first sixteen years in Morocco contributed to my deep love for its rich traditions, varied culture, and contradictions. The Moroccan people are very warm and friendly. Strangers are welcomed into private homes and invited to share meals from the same plate. The Moroccan idea of family is much broader than in the West: it encompasses parents, brothers, sisters, aunts, uncles, neighbors, even friends. In fact, following custom, I call my mother’s girlfriends “aunt.” Since a typical family gathering may include 100 people, I usually bump into a lot of aunts. ?The Moroccan cuisine, cooked in terracotta containers, mirrors the country’s diverse origins. Spices from different origins–saffron, curcuma, cumin, cinnamon—are mixed into a savory blend that is often cited as one of the most appreciated in the world. Morocco’s unique geographical position, between the Western and oriental worlds, between the North and the South, also makes it a historical crossroads of cultures: the Berbers from the Atlas Mountains, the Spanish from Andalusia, and the Arabs from the Middle East. As a result, each region of the country possesses its own unique identity, which contributes to the national culture as well as its own legacy. For example, since I am from Rabat, the capital of Morocco, at my wedding I was proud to wear the wedding dress specific to the “Rabati’s bride.”

?At the same time, Morocco is a true melting pot of world religions. It is perhaps one of the few places on earth where Muslims and Jews live in perfect harmony. On his deathbed, King Mohamed the Fifth, who led Morocco to independence from France, told his son, the soon to be King Hassan the Second: “take care of my Jewish people.” I was educated to live among all religions, and my best friends were Christians, Jews, and Muslims. We respected their holidays, and they respected ours. We learned their principles as they learned ours. This multidimensional education taught me one of my most important principles, tolerance, especially essential for someone destined to live abroad. This principle has always helped me to understand others and respect their opinions even if it completely contradicted my own.

?As I grew up, I also became more aware of Morocco’s contradictions: the great differences between the “haves” and the “have-nots,” the illiteracy (50% of the population can’t read), the disturbing plight of many women (in rural areas, 90% of women are illiterate), and the weak economy. Yet, despite all this, I believe that Morocco can find growth and prosperity by investing in information technology, particularly since every year Morocco trains many high-quality engineers eager to be part of its economic development.

?Some of my optimism for Morocco stems from my pride in the accomplishments of my own family. During the 15th century, my ancestors, engineers and sailors from Spain, fled from religious persecution into Morocco (specifically, Fez and Rabat) where they became ship builders and traveled the seas. This heritage of travel fits well with my sense of myself today as a multicultural person–I too am driven to seek out challenging international experiences. As a young girl, for example, I traveled all over Europe, South Africa, and along the Mediterranean Sea. Later, I lived in France for seven years and have lived in the United States now for two.

?Naturally, I have inherited my family’s interests and skills. From my father I inherited quantitative strengths and the problem-solving temperament of an engineer. He is a reflective but independent man who owns his own carton manufacturing business. I spent many hours in his factory learning about operations and managing people (my father has 70 employees, from factory workers and engineers to salesmen and administrators). From my father I also inherited my love of nature. The country is still where we both go to find calm away from the pressures of life. Some of my favorite memories are the hours we spent discussing the hazards and pleasures of agriculture on the country property where he grew strawberries.

?My mother, however, has been my true role model, and it was from her that I inherited my drive and leadership skills. She is Morocco’s first dermatologist and first female professor of medicine. She has always been a great inspiration to me and a great source of emotional support. The grand lesson she taught me is that if a woman wants to be successful, she has to be the best, better than any male. This is a rule she has always applied to herself.

?Even my mother embodies Morocco’s contradictions. She is a very modern woman who assumes great responsibility in her professional and private lives, but a traditional woman as well. While she supports my loftiest ambitions she also insists that I learn how to cook and learn more housekeeping skills! So, during my vacations, at her insistence, I took cooking classes to become the more “perfect” housewife.

?Throughout my childhood, family conversations often focused on Morocco’s problems and ways to solve them. My mother’s concern for Morocco led to her election as director of the education and healthcare department of Forum 21, a not-for-profit organization that proposes situation analyses and makes recommendations to Morocco’s legislators. Like my mother, I also attend the Forum 21 sessions to discuss Morocco’s problems with other participants. Part of my patriotic impulse to help Morocco stems from my parents and the socially focused environment they created.

?I was educated in a French school in the capital of Morocco, Rabat. Not only did I have both French and Moroccan professors, but the French school also attracted all the foreigners living in Rabat. As a result, it has always seem perfectly natural to me to have classmates or co-workers from all over the world: Europe, Japan, China, Africa, the U.S.. ?At the French school, we were taught French history, French literature, French civilization, and even France’s civil rights and laws! It’s no wonder that I became eager to discover this country from the inside, and perhaps other challenges as well. I also wanted to study in the engineering field because I was not only attracted by quantitative disciplines but also because I knew Morocco needed all kinds of engineers (mechanical, chemistry, software…) to build its developing economy. After my high school graduation, my excellent grades enabled me to obtain my French high school diploma with the highest honors, ranking first among 300 senior students. In 1994, I was admitted to the most selective Classes Préparatoires aux Grandes Ecoles, the preparatory classes for scientific and engineering French schools, at the Lycee Louis Le Grand in Paris. My peers were all the best students of their high schools, and the competition was tougher than anything I had known. The only things that mattered to me then were mastering math, physics, chemistry, philosophy, and the next subject so I could be among the 5 percent who made it into the best schools. At Lycee Louis Le Grand, students are called “taupes” (“moles” in English) because the study program is so intense you have to bury yourself in your books with little chance of ever seeing daylight. After a few months, many students feel like giving up and leaving the program (30% actually do after the first year). I found myself in a radically new environment, facing the additional challenge to adapt to a harsh competitive process. Fortunately, my determination saved me from becoming discouraged by the workload. At the end of these grueling preparatory classes, I took competitive exams for France’s scientific schools. I was admitted to all the best French Grandes Ecoles and joined Ecole Polytechnique (whose acceptance rate is around 3%) as the only female foreigner admitted out of 6,000 applicants!

?While I was a student at the Ecole Polytechnique in Paris, I met my husband, a Moroccan national who was born in France and has lived in France, Turkey, and the United States. This encounter was another kind of cross-cultural experience for me as my husband is a Moroccan expatriate who has never lived in Morocco. Our visions of Morocco are clearly different, and this has always put some spice in our relationship! He is also passionate about negotiation and psychological impacts of interpersonal relationships.

?After 4 more years in France, where I worked as a Business Analyst for Arthur D. Little, My husband and I decided to start from scratch and begin a new life on the west coast of the U.S. For him, it meant fulfilling an old dream, an academic career (in fact, he is now a third-year Ph.D. student in the Organizational Behavior Department of the Stanford Graduate School of Business). For me, it meant Silicon Valley, the “Mecca” of new technologies, start-ups, and entrepreneurs; the home of brilliant young technology “freaks” and billionaires; and a legendary place of advanced knowledge. In the Valley, I could learn even more about telecommunications and the Internet, my practice area at Deloitte and the industry in which I am determined to build my career. Three months after transferring to Deloitte’s Palo Alto office, I began to realize that staying in consulting, where one is by definition more an observer than an actor, would prevent me from being at the center of things. To be at the leading edge of technology advances, I decided instead to work in a research & development position and joined France Telecom R&D.

?Since 1994, then, I have lived the “expatriate’s life” outside Morocco for more than a third of my young life. It might seem natural for me to have distanced myself from my Moroccan preoccupations and my crusade for Morocco’s development. But my extended absence from my homeland has actually intensified my love for it, and I still return to Morocco four times a year (whether I am in France or in the U.S.).

?I express my love for Morocco in many ways. In my personal life, I have maintained most of my close friendships in Morocco, and visit each of them as much as I can when I return there. I also fast during the month of Ramadan and observe the same Ramadan traditions that I would if I were in Morocco (I cook the traditional soup, Harira, for example, and I gather with friends for the traditional breaking of the fast).

?I also express my love through community service. As a student at Ecole Polytechnique, I joined the AMGE, the Moroccan French Grandes Ecoles Students Association. In particular, I was in charge of organizing the annual job fair, which invited Moroccan companies operating in France to meet with and recruit Moroccan students studying in France. In 1998, I convinced ten of these companies to spend around $2,000 each to participate in the fair, and they eventually hired seven Moroccan students for entry and mid-level positions. ?In 1999, I also led the organization of a festival at Ecole Polytechnique that AMGE sponsored to help Paris-area French and European students discover Moroccan music and food. I arranged to have Moroccan belly dancers perform and served Moroccan specialties and mint tea. The event was a total success: more than 500 individuals attended, and since then, the Moroccan festival has become an annual institution organized every year by the AMGE in a different Grande Ecole.

?As an Ecole Polytechnique student, I also joined the humanitarian association, Action Sociale de la KES (ASK), which organized tutoring sessions in the poorer suburbs of Paris. Through ASK, I began tutoring Malika, a nine-year-old Moroccan girl who, knowing only Arabic, could not understand her classes. For a year and a half I tutored her in French and math for two hours every week. She opened up to me personally and told me stories about her life and her dreams. At her end of year party, I was happy to be able to meet her family and congratulate them in Arabic for their daughter’s accomplishment. She was admitted to the next grade.

?These first experiences at helping Morocco “from a distance” were intensely satisfying and inspired me to think of bigger, more ambitious ways to help. Two years ago, my father and my brother created a company called that promotes Moroccan handicrafts by selling them all over the world via a web site. I was closely involved from the beginning as a shareholder, and I was particularly responsible for selecting the pieces of Moroccan handicraft we sold and transforming part of them to make them more appealing for the western market, like changing colors and materials while keeping the original features. I spent my vacations traveling around Morocco, meeting with craftspeople and convincing 60 of them, representing more than 15 corporations, to become our partners in showing off the beauty of Moroccan crafts. My challenge was to have them agree to sign off on our “quality charter,” which requires them to respect copyright laws and satisfy Western quality standards. Today, it is a successful company with revenues of over $500,000 in 2004, mainly in Europe. At Stanford, I would like to work on a project to learn how to promote the company in the United States and write a business plan toward this goal.

?In Morocco, I am also one of the founders and since 1999 have been the president of a small association that is dedicated to improving Morocco’s educational system. We publish a quarterly journal on the status of education in Morocco, and we fund 20 scholarships a year for Moroccans aged 8 to 12 who lack family or resources, so they can study in Morocco’s best schools. From my own finances, I also personally sponsor two of these scholarships (amount in Moroccan currency : 15,000 DH, which represents $1,500) and meet with my two young scholars every time I return to Morocco. At Stanford I would to give this association an international dimension by building new relationships with similar U.S. associations, either through a summer internship or through the Africa Business Club. We would ask for support from U.S. companies that deal directly with Morocco. With these funds, we would also organize immersion trips to Morocco for U.S. high school students and to the U.S. for Moroccan high school students.

?I have also integrated my love for Morocco into my professional life. I am the project manager in San Francisco for Studio Creatif, France Telecom R&D’s futurist lab for thinking imaginatively about the future of the organization. I am in charge of designing new concepts of telecommunication services to be offered by France Telecom to CEOs in 2012. In 2002, I interviewed 30 CEOs and would-be CEOs in France and in the United States to understand how they picture themselves in the future. To enrich the study and give it a stronger international dimension, I decided to include Moroccan CEOs in my sample since it is important to me to look at the other, developing world side of the “globalization” coin. So, during one of my vacations in Morocco I interviewed five leading Moroccan CEOs. Finally, I have also integrated my love for Morocco into my professional long-term goals. As I elaborate in essay B, I plan to take advantage of my position at the international division of a global telecommunications company to contribute to help North African countries develop telecommunications and Internet industries.

?My ability to deepen my contribution to Morocco’s future will not rely only on my professional experiences and skills, however. My broad international experiences—in France, Europe, Africa, and the U.S.–have given me interpersonal skills and a sense of perspective that will be essential as I implement my ambitious my dreams of helping Morocco.

?Seeking out multicultural experiences is one of my joys. When I was a Research Assistant at MIT’s Sloan School of Management, in 1999, I had an American roommate and an Indian roommate. Though I considered myself, as a Parisian and Moroccan, to be a cosmopolitan person, Anuradha was the first Indian I had ever met. We quickly began sharing our stories and experiences about our countries, and exchanging our favorite dishes. We both realized that though Morocco and India are distant geographically, our cultures and traditions were very similar. For example, we both had a henna ceremony in our weddings. This instinct to share and learn will help me build partnerships as I work toward Morocco’s brighter future.

?Today, as a Product Manager at France Telecom Research & Development, I am in charge of pitching eBusiness-related R&D project proposals to internal sponsors in France in order to win budgets for our research and manage these R&D projects. This requires me to play the role of intermediary between ours labs in France and San Francisco. As such, I often have to switch fluently from one culture to the other. Because of the time difference, the American team frequently uses email to send proposals, exchange comments, and obtain approvals. Even though I was not a huge fan of emails in France, I quickly adopted it as a primary means of communication since the San Francisco office prefers written to oral exchanges. In fact, I became so immersed in American office culture that I almost forgot that the French still prefer direct, phone-based exchanges for in-depth discussions. Learning how to work comfortably and well in the style that is most appropriate for a given culture has helped me to obtain the research budgets I need to achieve our goals.. These intercultural skills will also help me help Morocco.

?Though it looks like I may never have the chance to become Queen of Morocco, I will gladly settle for having a big impact on the future of Morocco.

Sharing a makeshift cake with strangers at the Charlotte airport as the clock strikes midnight on my birthday. Meeting with a Partner on the mountains of Park City, so breathless by the elevation I can barely get a word in. Dashing from an anniversary dinner to catch an impromptu flight to London for a project kick-off. My resume will have detailed my professional experiences to-date, but underneath each of the bullets are dozens of memories like the above. Upon reflection of these memories, one thing I know for sure is that I am not the typical Consultant. I have chosen adaptability to define me above other characteristics that may have hindered me from pursuing this path.

My favorite personality test will tell you that I am introverted, intuitive, a thinker, and a planner. Growing up, I was markedly different from my sisters, and you could typically find me reading in the clothing racks as my mother took us shopping, or out loud in the back seat of our family car while my sisters tried to listen to their favorite N*Sync song. As I considered my future career, my instinct told me that an introverted bookworm should not pursue a client-facing, heavily social and unpredictable career filled with endless experiences like the above.

Three years later, I am thankful that I overcame these fears and insecurities and adapted myself to the life of a Consultant, fully embracing these experiences. For others, adaptability might mean something else, but everyone will have to embrace some version of adaptability in the near future. At X, my focus has been building a market around the Future of Work – how technology, demographics, and globalization will change the nature of work. I have become a leader in this space, crafting our response to clients’ questions for dozens of discussions, pursuits, and conferences. I have succeeded at developing compelling thought leadership, but the fundamental challenge of driving this point of view in market is similar to the fears I once held as I embarked on my career.

I believe the central theme of the Future of Work is the concept of adaptability – the need for companies and individuals alike to be agile and willing to engage in lifelong learning to keep up with today’s constant rate of change. In the same way that I overcame my fears to pursue my passions, millions of workers (and their leaders) will have to overcome theirs in order to succeed in a future that is increasingly uncertain and irrevocably different – and that is a difficult pill to swallow.

Adapting to uncomfortable situations does not come naturally to many. Fortunately, my personal journey and background has accelerated this skill for me. I am the granddaughter of Holocaust survivors and the daughter of a failed small business owner who reinvented himself at 50. The epitome of strength and adaptability, my grandparents came to America after being liberated from the camps, started a family in Queens and opened a small Jewish bakery that was eventually passed on to my father. By the time I was born, the business was being overrun by supermarkets and my father’s lack of passion became its downfall. I grew up in an environment of uncertainty, but also with a role model who learned an entirely new trade after a 25-year career and found a job that excites him every day.

The time came for me to embrace the strength and adaptability of my forefathers this past November, when my mother suffered a sudden and fatal heart attack. Moving forward seemed inconceivable, but the following year turned out to be the highlight of my career to-date. The same week that my mother passed, I was offered a role directly supporting a Human Capital Partner in building a new practice grounded in the thought leadership I helped to develop in the Future of Work space. Despite my personal hardships, I could not pass up the opportunity to be involved in transforming the face of Human Capital. I took on the role, and was immediately immersed in setting the strategy for the new business that will deliver large-scale transformations following Future of Work discussions. This has meant gaining experience with cognitive technologies, considering how they will fundamentally change jobs, and developing new ways to transform the workforce for the future. It has been a fast-paced role, vastly different from traditional Consulting client work. Adaptability has revealed itself not only in the wake of life’s hardest moments, but also during exciting times like these, pushing me to take on ambiguous and advanced roles at X.

My insight into adaptability has been a personal journey that impacted not only my professional focus, but also my community work. Much of the struggle my father experienced in changing his career path came from not having a college degree. As a first generation college graduate, my passion for literacy and education access has steered me to become a leader in my community as a founding Board member of X and a volunteer high school mentor. I try to instill adaptability in the students I mentor and the non-profit leaders and school administrators I have the pleasure of working with, sharing the opportunities afforded by the same disruption my clients face such as rethinking the skills we teach our students, crowdsourcing global expertise to the classroom, and augmenting the physical classroom with digital tools. Adaptability in this context does not only mean prevailing over hardship to pursue your passions, but also fundamentally changing the way we think about delivering education in the future.

Grounded in the concept of adaptability, my personal, professional and community experiences have informed my dream of becoming an eminent strategist on transitioning Fortune 500s to the Future of Work and a Board member of innovative education NPOs transforming how we develop the future workforce. In pursuing an MBA from HBS, I will be able to bring my own unique perspectives and ability to adapt to the unparalleled case method, peer and alumni network and global community. This will accelerate and broaden my thinking on how to instill adaptability into organizations and our future workforce, ultimately deepening my ability to lead through the transition to the Future of “X”– work, education – you fill in the blank.

Being a part of the growth story for both my nation and my family’s business is what matters most to me. My experiences have led to my strong attachment to home and family, and I feel a strong responsibility to develop a legacy for Brasil and for Mendonca Propriedades, our family real estate development firm.

In retrospect, growing up in Sao Paulo was an experience of tremendous exposure to both wealth and poverty. Through our family business I interacted often with both middle class people like my own family, and those who had trouble paying their rent. This was just life as I knew it, and the culture and vitality of the city was what I focused on as I enjoyed international cuisine and celebrated Carnaval every year. My mother and father enjoyed art and culture and often took us to museums and events. My experience of Sao Paulo and Brasil was one of excitement and color.

When I attended University in the United States I was exposed to the stark contrast between my colorful, tropical city and what life was like in the US. While I was accustomed to the visual contrast between rich and poor in Sao Paulo, Ithaca New York was a city where most people lived a similar life. When I hosted friends in my home in Brasil they were shocked by the favelas (slums) visible through my high rise apartment windows. I was able to see my city with new eyes, and I wanted to do something about it.

Brasil is poised to be the economic powerhouse of South America, and I want to be part of this development and be a force for greater economic equality. The new opportunities in Brasil should be available to everyone – and the key is both access to sanitary dwellings and education. Since college I have volunteered to spend a few weeks a year teaching soccer to children in favelas, along with tutoring. I also run a fundraising effort every year for education in Brasil and have encouraged many of my friends to join my volunteer vacations.

In the long-term I plan to orient my career around developing our family business to have both a for-profit and pro-bono element. As I assist my father in growing our development activities in Sao Paulo and other cities in Brasil I will also set up a program where our employees may donate their time to help non-profit development organizations build affordable housing for the poorest residents of our city.

The economic renaissance in Brasil must lead us both to stronger development and to help those who are less fortunate. I plan to develop this legacy both for the city I love and for my family. I hope to see my children take over our business someday, and I want them to be proud of what we have accomplished.

We all need energy; energy is the basis of modern life. For the last 150 years, petroleum products have formed that foundation. These diverse petroleum derivatives, ranging from gasoline to cosmetics, have supported our economy and improved our quality of life. However, I’m a firm believer that there is now a better way.

My father, a petroleum geologist, explored worldwide for oil and gas. We lived overseas for many years, and his career sparked my interest in the energy industry. As a teenager, I realized that traditional petroleum energy was not for me. I learned that oil and gas would eventually run out, and that new technically and economically viable energy sources needed to be found. This belief guided my pursuit of a career in renewable fuels, and I am driven to find cleaner, more efficient fuels.

In college, I studied biological engineering and finance. Learning biology was critical to understanding the building blocks of renewable fuels. Engineering trained me to analyze the issues, assemble key information, and solve complex problems. Accounting and finance built my comprehension of project economics, financial markets, and key drivers for successful energy companies.

After graduation, I joined the United States Biodiesel Board (USBB) and became immediately engrossed in all technical aspects of our biodiesel programs. Given my diverse background, I was also tasked with managing regulatory and development projects. Working for a non-profit trade association at the forefront of renewable fuels exposes me to the breadth of a new industry. This opportunity has helped me understand the direction of the renewable fuels industry and my future role in it, while confirming that an MBA will improve my ability to achieve positive results for the industry and society.

Attending Stanford will immerse me in a collaborative culture geared toward confronting the challenges of the world’s future energy needs. The university’s Global Climate and Energy Project is focused on the development of environmentally friendly global energy systems. Stanford students have created the Energy Crossroads group to consider new energy solutions. Grants by the Gates Foundation and Lawrence Kemp to Stanford’s Program on Food Security and the Environment have enabled faculty and students to evaluate the worldwide impact of biofuels production. Stanford’s reputation attracts leaders searching to merge technological breakthroughs with venture capital funding.

Post-MBA, I will return to the renewable fuels industry by working for a start-up feedstock company or a venture capital firm. Both career paths require a solid understanding of finance, marketing, and economics – skills that a Stanford MBA will strengthen. Both paths will also use the technical, management, and leadership skills I forged at USBB and honed at Stanford. I am confident I will use what I’ve learned so far, add new skills and knowledge through a Stanford MBA, and help bring cleaner energy resources to the world.

As the high-tech industry is increasingly global, it is important for today’s high-tech manager to understand international business issues. My background and goals align with the Stanford MBA program. As I explained in my first essay, I want an MBA program with a diverse student body. One of the most attractive things to me about the GSB program is that such diversity is emphasized and valued.

It is no secret that Stanford’s Bay Area location is ideal for my goals in the high-tech industry. Studying in the center of Silicon Valley will provide access to many learning opportunities (such as lecturers from that industry, case studies, working on projects for local companies, visits to such companies and more). The location can facilitate finding the right job for my talents and interests when I graduate.

While earning a general management degree will help me achieve my short-term goal of becoming a project manager, the fact that I can build my own personal program at Stanford will help me focus on my long-term goals as well. I am very interested in unique courses such as “Entrepreneurship and Venture Capital,” which relate tomy long-termgoal of becoming the CEO of my own company.

As a child I often traveled with my father to oversee our apartment buildings in Sao Paulo. We owned several small buildings in humble neighborhoods, and my father regularly performed maintenance himself. As the fortunes of the city improved, he was able to finance the development of a larger apartment building when I was in high school. This project was fascinating to me as I observed his meetings with bankers, contractors, and even a marketing consultant. The building was a success, and he has since developed several additional properties.

The interest in my family business led me to apply to the Cornell School of Hotel Administration. My aspiration was to learn about the hospitality business and work with my father to develop high end hotel properties to add to our real estate portfolio. While in school I learned a tremendous amount about US business, and was inspired to learn more afterwards by taking a job in management consulting immediately after graduation. My goal was to apply best practices from my experience with other companies to our family real estate firm.

After two years at BCG covering a variety of industries and focusing on operational efficiency, I moved back to Brasil and joined Mendonca Propriedades as our VP of Business Development. This is a new role and I work with my father, the CEO, and our CFO and COO to identify new areas of expansion for the business. Over the last year I have successfully sourced financing for our first hotel project. We will break ground next month.

Between Cornell and BCG, I have a strong foundation for my future goal to take over the family business and develop not only throughout Brasil but also in other South American countries. However, the last year of working in the family business has shown that I still have much to learn. I have been able to bring my knowledge of best practices in global business to inform my father and the other C-level executives, however, we need to hire a more professional team going forward and I need to develop my leadership and management skills to be an even more effective general manager of a rapidly growing and operationally complex organization. Stanford’s unparalleled leadership development, starting with Touchy Feely and extending into courses like Managing Groups and Teams as well as The Executive Challenge are directly related to my goals. I am excited to study with Professor James Patell, whose work establishing partnerships with Stanford and non-profits in developing countries inspires me. I know my experience at Stanford will position me to have a meaningful impact on both Mendonca Propriedades and Brasil.

I joined the United States Biodiesel Board (USBB) as a technical projects manager straight out of college. USBB had recently hired a consultant to bring financial discipline and project accountability to its independent project managers. Historically, our project managers were good at taking action, but poor at communicating deliverables and financial progress. As recommended by the consultant, USBB’s Operations team hired an IT firm to build a digital platform that could communicate project progress to ensure completion within budget. Unfortunately, our project managers preferred the freedom of the past and collectively blocked transition to the platform. I answered the challenge by using my leadership and collaborative skills to drive a solution that positively changed the way USBB operates.

Recognizing that a failure to implement the system would continue the cycle of incomplete projects and fiscal irresponsibility, I convinced Operations and the consultant that I could rally the program managers. As a young program manager, I commanded little influence over this freewheeling group. They perceived me as a tenderfoot, issuing directions with no real understanding of USBB’s workings. I approached the team as a respectful, technologically savvy co-worker who could assist in the transition. I hosted webinars, training our program managers and key contractors, and worked late, familiarizing the staff with the platform. I brought the consultant and managers together to share ideas about platform improvements. I even volunteered to manage others’ projects on the platform until they became comfortable using it. The transition went smoother than anticipated as the USBB staff rapidly grew comfortable with the communication platform. For the first time, project finances were under control, and now the platform is the backbone for USBB’s operations.

Project managers and Operations have thanked me for championing the platform, and the consultant highlighted my contributions to my boss. Recognizing and respecting the other side’s viewpoint is critical in working together to reach the best solution. This philosophy, coupled with my leadership skills, helped me pull USBB out of the digital Dark Ages.

When I was first hired as COO of Hobby Stop, a hobby supplies retailer with 50 employees and gross revenues of approximately $2.5M per year, our six-month-old flagship location was losing $35K per month. Because I had no prior operating or managerial experiences, I was quite apprehensive. I was given complete control over purchasing, marketing, payroll, and customer service, and I discovered that I have the ability to inspire and lead.

My first step was to rely on what I knew best – finance. Drawing on my experience as an investment banker, I identified the “low hanging fruit” through careful analysis of the stores’ financial statements. I developed two broad financial objectives: boost revenues by increasing store traffic and cut costs by reducing payroll, maintenance and merchandise expenditures. One of the first leadership lessons was that I couldn’t accomplish these goals by myself. I wanted to lead by example and inspire my employees by demonstrating that I was part of the team. So during the first few weeks, I rotated through the various jobs and learned the business from the ground up. I worked at the cashier’s station, cleaned the store, stocked the supply room, and composed ads for the newspaper. After my rotation through the operations, I took a leap of faith and promoted two young but motivated employees to be my assistant managers.

Another important lesson I learned about leadership was how crucial it is to earn my employees’ trust. Drawing from my experience on a management consulting assignment at Advent Games, I interviewed every employee and asked him or her the following four questions: “What is your role? What would you like to be doing? What can be improved? What do we do right that we shouldn’t change?” These one-on-one meetings encouraged a sense of ownership and signaled my willingness to listen and learn. By demonstrating an interest in every employee’s concerns and doing my best to accommodate them, I was able to earn their trust. At first, they were apprehensive. I collected the feedback, and I made concrete changes based on the suggestions I received: modifying the dress code, granting employees purchase discounts, and eliminating onerous operating policies.

Overall, I set expectations high with the Hobby Stop team and trusted that my employees could meet them. The most effective change I made was to focus my employees on common goals. I created employee incentives and rewards for key metrics like repeat customer purchases and inventory turns by category. I instituted new policies to improve customer service and the quality of the customer’s experience by designating specific employees to customer service issues while another group focused exclusively on sales. As a result, a customer-oriented culture developed, and I saw my employees bend over backwards to give the customer the most exceptional experience possible. The results were promising; we brought the flagship store to break even within three months.

SBC’s star-studded consultant team is unparalleled. Our clients benefit from current intelligence that we receive from the former MBA Admissions Officers from Harvard HBS, Stanford GSB and every elite business program in the US and Europe.  These MBA Admissions Officers have chosen to work exclusively with SBC.

Just two of the many superstars on the SBC team: Meet Erin , who was Assistant Director of MBA Admissions at Stanford’s Graduate School of Business (GSB) and Director of MBA Admissions at Berkeley’s Haas School of Business.

Meet Andrea , who served as the Associate Director of MBA Admissions at Harvard Business School (HBS) for over five years.

Tap into this inside knowledge for your MBA applications by requesting a consultation .

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2023-2024 Stanford MBA Essay Tips and Example Essays

Jun 15, 2023

• Who is Stanford GSB looking for?
• How should I answer the Stanford essay questions?
• Essay Length
• Make sure you get into Stanford GSB

UPDATE : This article was originally posted on August 20, 2018. It has been updated with new information and tips below. 

With a mission to “ to create ideas that deepen and advance our understanding of management and with those ideas to develop innovative, principled, and insightful leaders who change the world ,” Stanford Graduate School of Business is at the top of many applicants’ list of dream schools.  

However, with increasing competition over the small number of spots at this haven for innovative thinkers, securing a place at Stanford is more challenging than ever. 

That’s why we’ve prepared this guide to help you use your Stanford GSB admissions essays to stand out . We’ve rounded up our best tips and links to Stanford MBA sample essays to ensure you give your Stanford application your best shot. 

Need more guidance? Our MBA Resource Center has dozens of Stanford GSB MBA essays that worked to get our clients admitted to help you plan out a winning Stanford essay. Our library also includes guides for all top global MBA programs, detailed essay brainstorms, interview tips and mocks, CV templates, and recommendation letter guides. Click to join !

1. Who is Stanford GSB looking for?

“At Stanford, we strive to ensure that a diversity of cultures, races and ethnicities, genders, political and religious beliefs, physical and learning differences, sexual orientations and identities is thriving on campus. Such diversity will inspire new angles of inquiry, new modes of analysis, new discoveries and new solutions … Our diversity ensures our strength as an intellectual community. In today’s world, diversity represents the key to excellence and achievement.” – Persis Drell, Provost, Stanford University

Every year, Stanford GSB’s admissions team selects around 400 students from over 6,000 applications for the honor of joining their prestigious MBA program. Though what “fits” at Stanford is constantly evolving, they do tend to admit slightly younger applicants (with an average of 4.9 years of work experience). Stanford also works hard to admit a highly diverse group of students. 

Applicants offered admission also tend to have outstanding GMAT scores (the average for the Class of 2024 was 737) or exceptional GRE scores (the average for the Class of 2024 was 163Q and 164V) .  

Nonetheless, that does not mean that Stanford looks simply for good test-takers. Instead, they want a talented, principled group of leaders who will use business to positively impact the world. 

According to Stanford’s Admissions team: 

Though there is great diversity in the class, some of the key characteristics GSB looks for in applicants are:

• Intellectual vitality
• Demonstrated leadership potential
• Personal qualities and contributions

Stanford also states:

“We always remember that there is neither an ‘ideal’ candidate nor a ‘typical’ Stanford MBA student. You should remember this, too. While the Stanford GSB community does include students who have pursued incomparable opportunities, most Stanford MBA students have excelled by doing ordinary things extraordinarily well. What you make of an experience matters to us, not simply the experience itself.”

If this sounds like a community in which you’d be right at home, you’ll first have to prove you’ve got what it takes by successfully answering Stanford’s open-ended admissions essay questions. 

2. How should I answer the Stanford essay questions?

Writing any admissions essay is a tough task , however, Stanford raises the bar when it comes to presenting a highly challenging yet open-ended prompt. 

According to Stanford, here’s what they want to see in your admissions essays. 

Keep reading for a more in-depth look at how to turn this rather open-ended task into a standout essay! 

2.1. Essay A

Essay a: what matters most to you, and why.

For this essay, we would like you to reflect deeply and write from the heart. Once you’ve identified what matters most to you, help us understand why. You might consider, for example, what makes this so important to you? What people, insights, or experiences have shaped your perspectives?

Like most excellent admissions essays, this essay begins with in-depth brainstorming. 

Questions like “What matters most to you” are not questions we commonly ask ourselves on a daily basis, so the answer might not be readily apparent to you. 

During this brainstorming period, you should focus on retroactively connecting the dots and thinking about the future. What moments in your life did you feel most engaged or fulfilled? Have you overcome any challenges that marked your identity? What are your values ?

Regardless of which topic you choose, make sure it is genuine and that you can point to specific moments in your life during which you have acted on this value. This is not a purely philosophical essay in which you examine a core value. Instead, it is a picture of your motivations, intentions, and lessons as you have navigated your life’s many ups and downs. As I always tell clients, if you argue that what matters most to you is sustainability but you can’t provide a single example of acting to make your company or community more sustainable, perhaps you should go back to the drawing board or consider how to tweak your examples to tell a clearer, more compelling story. . 

If you’re having trouble getting started, or aren’t sure you’ve really identified the right path forward, family members and close friends can be an excellent resource to help you zero in on the best topic.

After you choose your theme, you must go about supporting it . This does not mean you should simply copy/paste examples from other essays. This simply won’t work for Stanford. 

Instead, carefully consider times when you clearly acted upon the core value you’ve presented. For example, if you state that being an independent thinker is what matters most, describe a time in your life when you went against the grain — and it paid off. 

In writing your examples, be sure not to lose your theme, as this essay must be a coherent exploration of how your life has centered around what matters most to you. 

TOP TIP : Striking upon a core value that GSB has never heard of before is almost impossible. The admissions committee has read thousands upon thousands of essays. Instead of standing out by choosing a unique (but perhaps under-supported) theme, choose the theme that genuinely demonstrates what you’re all about .

Lastly, be sure to make sure the essay includes you and your personality . The key to this is what we call voice . To help you demonstrate your voice, we suggest you keep the following tips in mind:

• While writing, imagine you were explaining what matters most to you to a good friend or family member. How would you explain it to them? Which words would you use?
• Explain the feelings and emotions you experienced during the events you are describing.
• Think about the tone you want to write in and how it reflects how you feel or felt about the experience you describe.
• Use sensory descriptors like how specific environments, events, people, or objects looked, smelled, tasted, felt, or sounded.
• It’s okay to use informal language (e.g. contractions, slang, exclamations, etc.) in this essay to reinforce your voice! While this is a formal essay, these elements are often a welcome addition.

2.2. Essay B

Essay b: why stanford.

Describe your aspirations and how your Stanford GSB experience will help you realize them. If you are applying to both the MBA and MSx programs, use Essay B to address your interest in both programs.

This question is essentially a goals essay , a common type of essay required of applicants at many elite business schools. 

In this essay, you have a big task. In around 400 words, you need to discuss:

• Any context from your past experience that helps underline your motivation for your goals
• Your specific-post MBA goals
• Why you believe an MBA is necessary to reach these goals
• How a Stanford MBA will help you reach these goals

Each of these elements must be included and must build off of each other.

We suggest beginning your essay with a hook or experience from your past that demonstrates your motivation or past experience with your target industry. For example, if you are looking to go into developing green technologies, you could write about your country’s current green energy capacity; your first experience with sustainability as a teenager; a past work project focused on applying technology effectively; or your experience with sustainable business practices. As long as the story underlines why you care about your goals, it can work as an effective introduction to your essay.

Second of all, many candidates think they do not need to specifically state their goals, or that it’s better to leave “their options open.” If you are applying to elite business schools, however, you must have and present absolutely clarity about your goals. 

Second, you should clearly demonstrate why you need an MBA . 

An MBA is not a catch-all degree that serves a purpose for all career paths. As such, you need to demonstrate that the goals you have set for yourself require the additional training an MBA can provide. 

Be thoughtful about this particular section. If you don’t need to improve in any meaningful way, you might be presenting the argument the admissions committee needs for why you can’t actually benefit from an MBA. 

Furthermore, if you show fluffy or unsupported reasons you need to hone your skills, you’ll also likely see your application tossed aside in favor of an applicant who was able to clearly demonstrate how they plan to leverage their time at business school. 

Third, show how Stanford can specifically help you grow in the areas you’ve identified. Mentioning that you want to go to Stanford because of its ranking or sunny California location will not cut it here. 

Instead, show that you understand the flexibility of Stanford’s curriculum and have done significant, thoughtful research into how the opportunities both inside and outside of the classroom can help you grow. You should also definitely mention how you can contribute to the community. 

Unlike other goals essays, however, you should also keep the theme you’ve presented in your first essay in mind. If you write a goals essay that is completely at odds with what you’ve shown is most important to you in life in your first essay, this inconsistency will likely end your Stanford application journey. However, it is okay if they are not explicitly related.

Finally, if you are applying for the Stanford MSx program , you are given an additional 50 words to also discuss your interest in this particular program. 

2.3. Optional Essays

In addition to the two main essays, Stanford also has four optional short essays. These essays give you additional space to show off different elements of your profile and highlight areas you might not have been able to include in your What Matters Most and Why Stanford essays.

Question: Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others?

Though these responses are technically optional, we highly suggest using this space to highlight professional or extracurricular achievements that you may not have been able to address in your What Matters Most essay. In particular, try to show a variety of achievements that complement your stories in other parts of your application and work to include stories with clear outcomes. 

Optional background question: We know that each person is more than a list of facts or pre-defined categories. With this question we provide you with an optional opportunity to elaborate on how your background or life experiences have helped shape your recent actions or choices. (1200 characters, including spaces)

Stanford GSB values applicants who can contribute to its greater community and the educational experience for all. This question tests how prepared, willing, and capable you are to draw on what you’ve experienced thus far in life to contribute to a project, class discussion, or community or interpersonal challenge. For that reason, it’s important to keep in mind that they are not asking you to show a time when you offered input — instead, they want to see when something about your personal or professional background proved to be the key to winning the day. 

For example, one of our clients, Fabrizio, had a brother who had been unemployed for a long period of time, and he personally witnessed how demoralizing the lack of support he received during this period was. Then, when tasked with working on a workforce transition project at his consulting firm, he made sure to design initiatives that took into consideration how layoffs affect real people. In your essay, similarly look for a time when your previous experience or core values inspired you to take action. 

Keep in mind you must limit yourself to 1,200 characters including spaces . 

Stanford, like most top business schools, gives you space to explain any gaps or weaknesses in your profile. This should not be a place to discuss why Stanford should admit you, who you know from Stanford, or who you know from Stanford. It most certainly should not be a continuation of your Why Stanford essay. 

Furthermore, just because there is no stated word limit does not mean you should write more than is absolutely necessary here. In my opinion, if you’re writing more than 200 words you might want to revisit your essay to ensure every part is needed. 

If you’d like to learn more about what topics justify an optional essay – and how to write these essays – check out our post on the topic here . 

3. Essay Length (Essays A and B)

Your answers for both essays A and B combined may not exceed 1,050 words.

3.2. Formatting:

• Double-spaced
• Indicate the question you are answering at the beginning of each essay (does not count toward the word limit)
• Number all pages
• Upload one document that includes both essays

Looking for Stanford GSB MBA essay examples? Check out our real sample essays that got our clients admitted here .

4. Make sure you get into Stanford GSB

One of the most common mistakes we see in MBA essays is that candidates fail to tell compelling stories . This is important because if your stories are not compelling, they will not be persuasive. At the same time, they must be backed by strong examples that establish a track record of success and prove to the admissions committees why you belong at their school. 

Striking this balance between content and creativity can be tough, however, as succeeding means not only choosing the right stories but ensuring they are told in an optimal manner. 

This is why our iterative developmental feedback process here at Ellin Lolis Consulting helps you mold your message through the application of our storytelling expertise until it reflects exactly what makes your profile stand out and show fit with your target program. 

That’s the approach we took with Giulia, who was admitted to Stanford. In her words, “I will never forget when I told Ellin I wasn’t applying for my dream school because I was sure I wouldn’t be accepted. She encouraged me to apply, and in the end, I was accepted. 

The team is so well prepared to help the applicants with their specific needs. Above all, I felt I invested in mentoring and coaching, more than just help with the MBA process. Ellin and her team balanced perfectly dreaming with having my feet on the ground!”

Not only can you take advantage of our editing expertise through multiple edits – you can also benefit from it after a single review! If your budget is tight, our editors will be happy to help polish your text as much as possible and leave “bonus comments” so you can keep working on it on your own!

No matter how long we work with you, we will always ensure your essays shine . Sign up to work with our team of storytelling experts and get accepted.

5. Deadlines

Here are the 2023-2024 deadlines. You can access the online application here .

Real MBA Essays That Got People In

School-specific sample essays that got our clients accepted

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Stanford GSB 2024: Comprehensive MBA Guide with In-Depth Essay Analysis

The Stanford Graduate School of Business (GSB) stands as a beacon of academic excellence in the world of business education, boasting an admission rate that hovers around a competitive 6.1%. This esteemed institution is synonymous with academic prestige and is renowned globally for its exceptional degrees.

The cornerstone of their offerings is the immersive two-year Stanford MBA Program. This comprehensive, full-time, residential course not only awards a general management degree but also nurtures students’ entrepreneurial visions and equips them with a dynamic set of skills to turn those visions into reality.

The Stanford Advantage

Nestled in the heart of Stanford, California, Stanford University offers a unique platform that merges the academic world with the real-world. The institution opens doors to a world of opportunities, including state-of-the-art facilities, an influential alumni network, and remarkable placement prospects. This environment attracts the finest talents from around the world, creating a vibrant and diverse campus, conducive to enriching learning experiences.

The full-time two-year MBA program at Stanford typically enrolls approximately 400 students annually, fostering a close-knit community of aspiring business leaders.

Silicon Valley’s Innovation Hub

Located within the innovation hub of Silicon Valley, Stanford GSB provides unparalleled access to major technology firms and some of the world’s most promising startups. The past few years have witnessed a remarkable surge in the creation of MBA startups at Stanford, cementing the school’s reputation as the ideal place to transform business ideas into reality. It offers an environment to incubate startups from scratch, secure capital from angel investors and venture capitalists, and successfully launch entrepreneurial ventures.

The Two-Year MBA Program in Detail

The Stanford GSB’s two-year MBA program, based in Stanford, California, ranks prominently on the world stage, securing the 6th spot in the prestigious Financial Times Global Business School rankings. What truly sets the program apart is the caliber of its faculty members. They are not only distinguished in their respective fields but are also known for influencing and shaping contemporary business practices.

Joining Stanford GSB means joining a network that you can always count on. The institution connects you to over 500 speakers from various industries annually and links you with an expansive alumni network comprising more than 47,000 influential leaders across the globe.

In terms of affordability, tuition fees for one year amount to $76,950, with the total first-year budget totaling $124,389, including various expenses such as boarding.

Stanford takes pride in offering generous scholarships to outstanding international candidates, primarily on a merit basis. These scholarships include Stanford GSB Need-Based Fellowships, the Stanford GSB BOLD Fellows Fund, and the prestigious Stanford Knight-Hennessy Scholars Program. Additionally, students can explore various avenues for career support, summer stipends, external scholarships, employer sponsorships, and military-related Yellow Ribbon programs.

Diverse Class Profile

One of Stanford GSB’s standout features is its diverse MBA cohort, representing a wide array of industries and professional backgrounds. This diversity translates into a truly global learning experience, where students gain insights from diverse perspectives.

Students joining the program bring a wealth of industry experience, spanning diverse sectors such as consulting, banking, financial services, fashion, and the performing arts. What’s particularly remarkable is that around 47% of the student body comprises international or non-US students, fostering a rich global learning environment.

With an average work experience of 4.8 years for full-time MBA students, Stanford ensures that its classrooms are enriched by the varied industry experience that students bring. This peer-to-peer learning extends beyond the classroom, creating a holistic educational experience.

Stanford GSB proudly maintains one of the best gender diversity ratios among business schools worldwide, with women making up 44% of the student body. This commitment to inclusivity adds to the school’s appeal.

In terms of academic prowess, the incoming class exhibits an impressive mean GMAT score of 734, and an average GRE score of 330. Furthermore, the students boast an average GPA of 3.78, reflecting their academic excellence.

Comprehensive Overview of the Stanford MBA Program Curriculum

At the Stanford MBA Program, the primary goal is to help you nurture your vision and arm you with the knowledge and skills needed to bring that vision to life. The program is structured into two years, each designed to provide you with a unique blend of core and elective courses, ensuring you are well-prepared to excel in the dynamic world of business management.

First-Year Curriculum: Building Strong Foundations

In your first year, the curriculum focuses on building a robust foundation in general management. It’s a transformative journey that begins with the following components:

Core Courses: Immersive Learning

This is where you dive deep into intricate managerial challenges. These core courses offer invaluable insights into the mindset of senior managers and leaders, enabling you to grasp the broader context of management. Through a combination of hands-on experience and constructive feedback from both peers and dedicated leadership coaches, your leadership style will evolve, and your managerial skills will flourish. Additionally, the curriculum emphasizes global management, helping you thrive in an increasingly interconnected world. The core courses are thoughtfully designed, with options tailored to your unique skills, experiences, and future aspirations. Although the initial year primarily comprises core courses, there’s room for flexibility with one to two elective courses available during the winter and spring quarters.

Global Experience Requirement: Expanding Horizons

Our Global Experience Requirement is a hallmark of the Stanford GSB experience. It offers a spectrum of exciting opportunities to immerse yourself in global issues and appreciate the complexities of global management. MBA students are mandated to partake in and successfully complete at least one global experience. These experiences are transformative, broadening your perspective and enhancing your leadership capabilities, which will serve you well, regardless of your future career path.

Second-Year Curriculum: Tailoring Your Journey

In the second year, you have the flexibility to customize your educational journey to align with your personal and professional interests. This is accomplished through a wide array of elective courses, seminars, joint or dual degree programs, and the opportunity to explore courses offered by other Stanford schools.

Electives: Specializing Your Knowledge

During the second year of the MBA program, the focus primarily shifts to elective courses. These courses are designed to enrich your experience and broaden your perspective. They allow you to deepen your expertise in specific areas of interest, bolster areas of development, explore new subjects, and ensure a well-rounded education in general management. Our curriculum is dynamic, with new electives continually added or existing ones revised to stay in tune with changes in the business environment, the social sector, and students’ evolving interests. Elective topics span a wide range, encompassing disciplines such as Accounting, Entrepreneurship, Finance, Global Management, Human Resources, Information Technology, Leadership, Managerial Economics, Marketing, Operations, Organizational Behavior, Political Economics, Public Management, and Strategic Management.

Compressed Courses: Enhanced Learning Opportunities

Additionally, we offer compressed courses that provide intensive, focused learning experiences in specific areas of business management.

Placement Statistics

Stanford consistently delivers exceptional results, with over 91% of MBA graduates securing employment opportunities each year. The return on your investment is substantial, with alumni reporting an  average post-graduation salary of $160,000, complemented by a generous variable compensation of $78,000 . Many of our graduates choose to embark on entrepreneurial ventures, while others opt to join innovative startups and emerging ventures. These statistics serve as a testament to the remarkable success achieved by our MBA graduates.

By providing a more in-depth overview, we aim to give you a comprehensive understanding of the enriching and transformative journey that awaits you at the Stanford MBA Program.

Let’s also do the MBA essay analysis for Stanford GSB for the 2024 admit.

Essay A: What matters most to you, and why? (in 600 words)

“What matters most to you, and why?” This essay is a fundamental part of your application, as it offers you the opportunity to reveal your values, beliefs, and what drives you. To craft a compelling essay, follow these steps:

• Self-Reflection: Before you start writing, take some time to reflect on what truly matters to you. It might be a life experience, a personal value, a passion, or a commitment. What deeply motivates and guides your actions and decisions? Make sure to choose something authentic, meaningful, and unique to you.
• Storytelling: Your essay should tell a story or illustrate your point rather than merely listing your values. Share a specific and personal anecdote that demonstrates how this value or belief has impacted your life. Use vivid details to paint a clear picture.
• The “Why”: Remember that this essay is not just about what matters most to you but also why it matters. Explain the significance and the impact it has had on your life and the lives of others. Go beyond surface-level explanations and delve into the emotional and intellectual reasons behind your choice.
• Authenticity: Be genuine and honest in your writing. Admissions committees are looking for individuals who are sincere and self-aware. Avoid trying to guess what the committee wants to hear or using cliches.
• Connection to Stanford GSB: Connect your values or what matters most to you with your aspiration to attend Stanford GSB. How will your values align with the Stanford GSB community and its mission? What unique contributions will you make based on your values?
• Conciseness: While you have up to 600 words, it’s essential to be concise and focused. Every word should contribute to your narrative. Avoid unnecessary tangents or fluff.
• Revise and Edit: After writing your initial draft, revise it thoroughly. Consider seeking feedback from mentors, peers, or professional essay editors. Ensure your essay is clear, well-structured, and free from grammatical errors.

Here’s a sample structure for your essay:

Introduction : Begin with a captivating opening that introduces the central theme of your essay and what matters most to you.

Body : Use the body of the essay to narrate your story and explain why this value or belief is significant. Provide examples, experiences, or events that have shaped your perspective.

Reflection : Reflect on how this value or belief has influenced your decisions, relationships, and overall life.

Connection to Stanford GSB : Conclude by explaining how your values align with the Stanford GSB community and its goals. Emphasize what you hope to contribute to the Stanford GSB community.

Conclusion : End with a strong conclusion that reinforces the importance of your chosen value and leaves a lasting impression.

Remember, this essay is your opportunity to stand out and demonstrate your uniqueness. Be authentic, introspective, and passionate about what matters most to you. Good luck with your essay!

Essay B: Why Stanford (in 450 words)

“Why Stanford?” which has a word limit of 450 words. The purpose of this essay is to understand why you are interested in pursuing an MBA at Stanford specifically. Here are some key points to consider:

• Reflect on Your Values : Start by reflecting on your personal and professional values. What is it about Stanford GSB’s culture, values, and mission that resonates with your own beliefs and aspirations? Be specific in how your values align with the school’s ethos.
• Research the School : Show that you’ve done your homework about Stanford GSB. Mention specific programs, professors, resources, or extracurricular activities that are unique to Stanford and relevant to your goals. This demonstrates your genuine interest.
• Personal Growth and Development : Explain how you believe a Stanford MBA will help you grow as an individual. Highlight areas where you see the biggest potential for personal and professional development, and how Stanford GSB’s approach will support that growth.
• Contribution to the Community : Discuss how you plan to contribute to the Stanford GSB community. This could be through your unique experiences, skills, or perspectives. Stanford values diversity and the sharing of different viewpoints, so explain how you can enrich the school’s culture.
• Long-term Goals : Connect your aspirations and long-term career goals to what you hope to achieve at Stanford. How will this MBA program help you on your path? Discuss how the school’s resources and network will be instrumental in realizing your ambitions.
• Evidence of Fit : Share examples from your past experiences that demonstrate your fit with Stanford’s culture and values. This could be related to leadership, innovation, or making a positive impact.
• Avoid Generic Statements : Be specific and avoid generic statements like “Stanford is a top-tier institution.” Instead, delve into what makes Stanford unique for you and your goals.
• Reflect on Your Unique Story : Bring in your personal experiences and anecdotes that showcase your journey and the reasons behind your choice. Make it personal and authentic.
• Tone and Style : Maintain a professional and sincere tone throughout the essay. Your enthusiasm should shine through, but avoid being overly effusive.
• Edit and Proofread : Once you’ve written your essay, review and edit it for clarity, grammar, and coherence. Ensure that every word contributes to your narrative.

Conclusion:

In conclusion, pursuing an MBA at Stanford Graduate School of Business is a transformative journey that can open doors to countless opportunities. Stanford’s commitment to innovation, diversity, and social impact creates a unique environment that fosters personal and professional growth. The school’s renowned faculty, global network, and exceptional resources make it a top choice for those who aspire to lead, innovate, and make a difference in the world. Whether you’re looking to accelerate your career, launch a startup, or enhance your leadership skills, Stanford GSB offers an exceptional platform for achieving your goals. With its rich history, forward-thinking curriculum, and vibrant community, Stanford MBA is a path to greatness and a chance to join a network of alumni who are changing the world.

Frequently Asked Questions (FAQs):

• What is the application process for Stanford GSB MBA?

Answer: The application process typically includes essays, letters of recommendation, academic transcripts, standardized test scores, and an interview. It’s important to visit Stanford’s official website for the most up-to-date information.

• What is the ideal candidate profile for Stanford GSB?

Answer: Stanford values diversity, leadership, and innovation. Ideal candidates are typically accomplished professionals with a strong track record of leadership and a passion for creating positive change.

• What makes Stanford GSB unique among other business schools?

Answer: Stanford is known for its entrepreneurial spirit, focus on innovation, and emphasis on social impact. Its location in Silicon Valley provides unparalleled access to resources and opportunities.

• How long does the Stanford MBA program take to complete?

Answer: The standard Stanford MBA program is a two-year, full-time program.

• What is the cost of tuition for the Stanford MBA program?

Answer: Tuition and fees for the Stanford MBA program vary annually. It’s advisable to check Stanford’s official website for the most current information on costs and financial aid.

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May 30, 2023

Stanford GSB MBA Application Essay Tips and Deadlines [2023 – 2024], Class Profile

In terms of its application, Stanford is once again re-using its essay questions. And there’s good reason for the recycling: Stanford has excellent questions that succinctly get to the heart of what Stanford wants to know about you. They are not easy questions to answer, but they are thoughtful, probing ones.

You should write the optional essays if you have experiences not presented in the required essays, that address the optional questions and that will reinforce the portrayal of you as a change agent and consequential member of your community , however you define that community. And most of us are members of multiple communities. 

If you have nothing to add, write nothing. However, I suspect most applicants will benefit by responding to the optional questions. Give GSB more reasons to admit you.

Stanford gives a lot of advice and guidance on its website as to what it’s looking for in the essays. You should access that advice in addition to reviewing my suggestions below.

In this post:

• Stanford GSB 2023-2024 MBA application essay questions
• Stanford GSB 2023-2024 deadlines
• Stanford MBA Class of 2024 profile
• More resources for Stanford GSB applicants

Stanford GSB 2023-24 MBA application essay questions

Essays help us learn about who you are rather than solely what you have done.

Other parts of the application give insight to your academic and professional accomplishments; the essays reveal the person behind those achievements.

We request that you write two personal essays.

In each essay, we want to hear your genuine voice. Think carefully about your values, passions, aims, and dreams. There is no “right answer” to these questions—the best answer is the one that is truest for you.

Stanford MBA Essay A: What matters most to you, and why?

For this essay, we would like you to reflect deeply and write from the heart. Once you’ve identified what matters most to you, help us understand why. You might consider, for example, what makes this so important to you? What people, insights, or experiences have shaped your perspectives?

The Stanford GSB’s tried and true essay question “What matters most to you and why?” is one of the most challenging MBA application prompts to respond to (so start early). Unlike most MBA essays, Stanford’s is not about describing your accomplishments, even if “achievement” is what you value most. It is not about highlighting your career, even if “ambition” matters most to you. It is not about revealing your “humble beginnings,” even if your childhood is the stuff about which memoirs are written. The school’s primary essay is about what you value most and, more importantly, why it matters most to you. It requires a level of maturity and introspection that only such a question can demand. It gives Stanford insights into who you are and what you can bring to the GSB beyond your academic background, professional accomplishments, and personal attributes. 

So where do you start? Start with the “what.” Ask yourself, “For what would I walk over hot coals?” Still stuck? Review lists of values that resonate with you. Is it peace, relationships, health, creativity, compassion, expression? The lists go on and on, and you should not worry about being cliché with your “what” because your why will be unique to you and how you have lived your life.

Moreover, you can choose something symbolic to help you tell your story. I often talk about a ring my mother gave me. The ring is precious to me because of what it represents and how it motivated me to make the choices that I have made. It is a symbol of an unbreakable mother-daughter bond. 

Where do you go after identifying your “what matters most”? Remember that your “why” is more important than your “what.” You need to explain why the values you highlight are essential to you. The best way to illustrate your “why” is by providing specific examples of how the values have shaped your life. Refrain from offering career examples because you can state your achievements in the optional “impact” essays, your resume, and the application form. You recommenders should be writing about your career achievements as well. If your values only motivate you for work, then these values are likely ones that don’t truly matter most to you, despite your spending 60-100 hours per week working.  

• State the value that matters most to you.
• Explain why this value is essential to you.
• Provide specific examples (anecdotes) that illustrate how the value has shaped your life.
• Discuss how your value has influenced your decisions and actions.
• Explain why you are better off by having this value drive you.

The essay requires a level of honesty and authenticity that few others demand. Be specific and concise. The admissions committee wants to get to know the real you, so don’t be afraid to share your personal stories and experiences. 

Stanford MBA Essay B: Why Stanford?

Describe your aspirations and how your Stanford GSB experience will help you realize them. If you are applying to both the MBA and MSx programs, use Essay B to address your interest in both programs.

Why Stanford? 

Two words pack quite a punch: why Stanford, indeed? As you approach this essay, consider the following.

Stanford values intellectually curious individuals who can solve problems, see beyond the obvious, and connect the dots. Therefore, I suggest you begin your essay with what you hope to achieve after you graduate from the Stanford GSB. Don’t think about a role as you might with other post-MBA goals essays. Instead, consider the problems you want to solve at the organizations for which you hope to work in the future. It does not matter if you are considering an MBB consultancy, a giant Fortune 100 behemoth, a small start-up, a large private equity firm, a midsize family business, or a nonprofit organization. Focus on identifying the problems you can solve with your current skill set and the knowledge you will gain at Stanford.

Next, address the crux of the essay: Why Stanford? Note that the question is not “Why the GSB?” It is “Why Stanford?” While you want most of your essay to be about how the GSB can help you achieve your aspirations, consider how other parts of Stanford can add value to your education. And please don’t state the obvious. Resist the temptation to lift your information directly from the program’s website. The admissions committee already knows that the school’s location is perfect for entrepreneurship, tech, and venture capital. They already know they are highly selective and, therefore, highly ranked. They already know the Stanford brand resonates worldwide – they communicated all this to you in their marketing materials. Instead, think about the resources, opportunities, and community Stanford can offer you that will enable you to reach your unique goals. Why does this program make sense for you?

Finally, you will want to discuss how you will contribute to the Stanford GSB community. How will you make a difference at Stanford? What unique skills and experiences do you bring to the table? Why will your peers benefit from having you as a member of their class? 

With only 1,050 words to use for Essay A (What matters most?) and B (Why Stanford?) together, you need to understand yourself, your goals, what Stanford offers, and your unique value proposition to the Stanford community before tackling this essay. 

Additional information

If there is any information that is critical for us to know and is not captured elsewhere, include it in the “Additional Information” section of the application. Pertinent examples include:

• Extenuating circumstances affecting your candidacy, including academic, work, or test-taking experiences
• Academic experience (e.g., independent research) not noted elsewhere

Additional information “essays” exist so that you don’t have to make the admissions committee guess what happened if you have something unusual or confusing in your profile, such as the following:

• You had terrible grades your first year of university when your parent became ill, and you flew back and forth to care for your parent, or you worked 30 hours a week to make ends meet.
• You received a subpar GMAT or GRE score because you are not a great test-taker and can prove it with your inadequate ACT or SAT score and a 4.0 GPA or because you were initially premed and realized after volunteering at a hospital that medicine was not your thing.
• You did not ask an immediate supervisor to recommend you because you have only been with the company for a short time, and they do not know you well, or because doing so could lead to losing your job.

Stanford also suggests that you use this section to discuss any academic research because they do not want to see it on your one-page resume.

Additional information does not mean you should add an essay you wrote for another school. Feel free to bullet your reasons, making the section easier to read. If you have many bullets, you might have too many excuses, and many schools, including Stanford, could be a long shot for you.

Stanford MBA optional short-answer questions

In this section, we provide an optional opportunity for you to discuss some of your contributions more fully. What do we mean by “optional”? We truly mean you have the opportunity to choose. If you feel that you’ve already described your contributions well in other areas of the application, congratulations, you’re done! If not, feel free to use this opportunity to tell us more.

Optional short-answer question

In the Essays section of the application, we ask you to tell us about who you are and how you think Stanford will help you achieve your aspirations. We are also interested in learning about the things you have done that are most meaningful to you. If you would like to go beyond your resume to discuss some of your contributions more fully, you are welcome to share up to three examples. (Up to 1,200 characters, or approximately 200 words, for each example) Question: Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others?

Why does Stanford have optional essays? The school offers these impact essays because too many applicants tried to squeeze their accomplishments into their “what matters most” essay. If you are tempted to write about your achievements in your “what matters most” essay, stop. Then, cut and paste that information here instead. Now you have a space where you can highlight activities and describe your impact on work, extracurriculars, community service, family, or anything else. 

The best approach to writing an impact essay is to use CAR or STAR with an added Sig (significance) framework. Select each impact to show some variety in your life (in other words, don’t draw all three examples from your daily work).

C = Challenge (What challenge did you face?)

A = Action (How did you address the challenge? What specific steps did you take?)

R = Result (What was the outcome? Quantify the outcome, if possible. Did you increase revenues? Did you decrease costs? Did you increase membership? Did you minimize the danger? If so, by how much?)

Sig = Significance (Why was this important to you? What did it mean for others in your life?)

S = Situation (What background must you describe for the reader to understand your example?)

T = Task (What was your goal?)

A = Action (What steps did you take to achieve your goal?)

R = Result (What was the outcome? Did you achieve the goal? Did you surpass the goal. If so, by how much?)

These frameworks will work for any behavioral question that an admissions committee or interviewer will ask you. They will help you stay on point, so use them. Finally, be succinct because the 1,200-character allotment includes spaces. 

Personal Information, Activities and Awards: Optional question

In this section, we provide an optional opportunity for you to discuss your background more fully and how it has shaped your perspective. We know that each person is more than a list of facts or pre-defined categories. Please feel free to elaborate on how your background or life experiences have helped shape your recent actions or choices- (up to 1,200 characters, or approximately 200 words). 

Some applicants miss this question because Stanford tucks it under the personal information section. Reflect on all those drop-downs you clicked on, and consider this the bookend to Essay A. In essay A, you discussed what matters most and why your values are what they are. For this essay, you need to consider how your identity, diversity, and uniqueness motivate your actions. Consider cultural upbringing, education, abilities, and life experiences. How have these factors influenced how you view the world? This question is about your identity. How has that identity – that core of who you are, that core of most significant influences and experiences – expressed itself in your recent actions? It’s about helping the admissions committee get to know you and what motivates you.

Given the meager 1,200-character limit, select one factor that drives your decisions. Then describe the subsequent action. Your action is the evidence to support how and why that factor motivates you. For example, my own life was heavily influenced by being the daughter of immigrants and a first-generation college student. It drove the overachiever in me. That background influences every action I take, from preparing clients for their GSB interview to advocating for the rights of disabled and infirm people. That identity is how I tell my story. Now, how will you tell yours?

Stanford GSB at a glance

• Stanford GSB average GMAT score: 738
• Stanford GSB average GPA: 3.78
• Stanford GSB acceptance rate: 6.2%
• U.S. News ranked the Stanford GSB #3 in 2023

For expert guidance with your Stanford GSB MBA application, check out Accepted’s MBA Application Packages , which include comprehensive guidance from an experienced admissions consultant. We’ve helped hundreds of applicants get accepted to Stanford’s MBA program and look forward to helping you too!

Stanford GSB 2022-23 MBA application timeline

Your completed application, including your  and application fee payment , is due at 4:00 p.m. Pacific Time on the deadline date for the round in which you apply.

Source: Stanford GSB website

***Disclaimer: Information is subject to change. Please check with the Stanford GSB to verify the essay questions, instructions, and deadlines.***

Stanford MBA Class of 2024 Profile

Here’s a look at the Stanford Class of 2024, taken from the  Stanford Graduate School of Business website :

Applicants :  6,152

New students : 424

Women : 44%

US students of color:  51%

International students : 37%

Countries represented : 56

Languages spoken : 71

U.S. students and permanent residents

Undergraduate field of study.

Average GPA : 3.76

First generation in their family to graduate from a four-year college or university : 12%

Hold advanced degrees : 13%

US institutions : 83

Non-US institutions : 79

Average years work experience:  4.9

Organizations represented : 285

Test scores

• Average score: 737
• GMAT score range: 630-790
• Average Verbal score: 164
• Verbal score range: 149-170
• Average Quantitative score: 163
• Quantitative score range: 150-170

TOEFL 

• Average score: 113
• Score range: 106-119

*Some students submitted both GMAT and GRE scores.

More resources for GSB applicants

Not sure that Stanford is the place for you? If you are in the research stage, these resources can help guide you: 

• How to Demonstrate Impact in Your Application to Harvard, Stanford, or Wharton
• M7 MBA Programs: Everything You Need to Know
• Which MBA Program is Right for Me? The Ultimate Guide to Choosing an MBA Program

To hear about life at Stanford GSB from the mouths of real students, listen to these podcast interviews: 

• Transitioning from the Military to an MBA at Stanford GSB – podcast Episode 471
• Stanford MBA Discusses Coffee Chats – podcast Episode 437
• What These Seasoned Startup Founders Have Done Since Earning Their Stanford MBAs – podcast Episode 382
• A Stanford MBA with a Passion for Both Business and Humanities – podcast Episode 377
• Stanford MBA Grows His Amazing Tech Startup – podcast Episode 369

Have you decided that Stanford GSB is your top choice? The road to acceptance isn’t easy, but check out the following links for pro tips on crafting your stand-out GSB application: 

• What Does It Take to Get Into Harvard, Stanford, and Wharton? , a YouTube video
• Why MBA? ,  a free guide to writing about your MBA goals
• What Stanford GSB is Looking For: Intellectual Vitality
• Stanford GSB’s Take on Demonstrated Leadership Potential  
• Understanding Stanford GSB’s Interest in Personal Qualities and Contributions

Our team of MBA admissions experts includes former admissions directors, published authors, and highly experienced business school admissions consultants. And we are all primed and ready to help you secure a seat at your dream school, just as we have done for thousands of clients for the past 25 years. Schedule your free consultation and speak to an expert admissions consultant.

By Natalie Grinblatt, the former admissions dean/director at three top business schools. Natalie has reviewed more than 70,000 applications, interviewed more than 2,500 candidates, and trained nearly 700 admissions directors and alumni volunteers to select outstanding candidates for admission. Her clients gain admission to top programs, including those at Harvard, Stanford, Wharton, MIT, Cornell, Columbia, Berkeley, Chicago, Northwestern, and NYU. Natalie holds an MBA from Michigan Ross.  Want Natalie to help you get Accepted? Click here to get in touch!

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