what is a blog essay

WEBSITE ESSENTIALS

What is a blog? Definition, types, benefits and why you need one

• Amanda Weiner
• 10 min read

With over 600 million blogs on the internet, you’ve likely encountered one or two blogs—you’re even on one right now. But you may still wonder what exactly is a blog? How does it differ from a website? Why does every business seem to have one? You may even ask yourself, how can I start my own blog?

In short, many individuals and businesses create a blog to share their ideas and expertise as well as boost their online presence. This article will answer your most pressing blogging questions and help you understand how and why blogs succeed, plus show how you can utilize them.

Ready to start blogging today? Get started with Wix .

What is a blog?

Definition of a blog.

Blogs are a type of regularly updated websites that provide insight into a certain topic. The word blog is a combined version of the words “web” and “log.” At their inception, blogs were simply an online diary where people could keep a log about their daily lives on the web. They have since morphed into an essential forum for individuals and businesses alike to share information and updates. In fact, many people even make money blogging as professional full-time bloggers.

As the publishing world has evolved, and more of it has moved online, blogs have come to occupy a central position in this digital content world. Blogs are a source of knowledge, opinion and concrete advice. While not yet posed to replace journalism as an art form, people increasingly look to trusted blogs to find answers to their questions, or to learn how to do something.

Blogs are always evolving both in terms of how they're created and what they are used for. They can be a vehicle for creativity and for marketing. They're also increasingly created and read on mobile apps, as mobile blogging also comes into its own.

What does a blog look like?

A blog consists of a series of articles or posts. While the appearance of your blog can vary depending on the platform and design choices made by you as the blogger, here are some common elements you may find in a typical blog and include in your own, keeping in mind the importance of user experience design and web design:

The top section of a blog often contains your blog's title or logo, along with a navigation menu that helps visitors explore different sections or categories of your blog. You might decide to categorize blogs from the same topic together, for repeat readers who are looking specifically from posts from that area of interest.

Content body

This is where the content of your blog posts is displayed. Each post usually includes a title, author name, date of publication, and the main content of the post, which can include text, images, videos, or other multimedia.

A blog may have a sidebar on one or both sides of the main content area. The sidebar often contains additional information or features such as a search bar, recent posts, popular posts, categories, tags, social media links, an about section, and advertisements. You can this part of your blog to help establish your blogs navigation, and site hierarchy to users and search engines.

Many blogs allow readers to leave comments on their posts. The comments section typically appears below the main content of each post and may include the ability for readers to reply to comments or upvote them. Before enabling comments on your blog, make sure you have the time and resources to manage comments effectively. You'll need to monitor them for spammy messages which should be deleted, or for messages from genuine readers who you'll need to connect with.

The bottom section of your blog usually contains copyright information, links to your privacy policy and terms of service, additional navigation links, and sometimes widgets like a subscription form, social media icons (social share buttons) , or related posts.

Blog designs can vary greatly depending on the theme, customization options, and personal preferences that you chose. These elements provide a general overview of what a blog looks like, but blogs may have unique layouts or additional features based on your chosen platform and your design choices.

Generally to create and manage a blog, you'll need a blog platform or CMS . Within this you'll also need a domain name and web hosting service like Wix hosting .

Types of blogs

Different types of blogs cover varying topics, from food and fashion to marketing. Blogs are composed of individual posts on more specific subjects within the blog’s field of expertise. To get started with blogs on social media, check out microblogging . These posts often serve as a platform for discussions, as many blogs have active comments sections. You can think of a blog almost as a newspaper that adds articles and continually maintains the archive.

Whether you’ve seen stand-alone blogs or blogs as website sections, you’ve probably encountered blog examples all over the internet. Some of the most popular types of blogs in the blogosphere include:

Travel blogs

Health blogs

Fitness blogs

Lifestyle blogs

Fashion blogs

Beauty blogs

Parenting blogs, Mom Blogs

Business blogs, Finance blogs , Tech blogs

Sports blogs

Art blogs , Poetry blogs

Music blogs

Gaming blogs

Coaching blogs

Interior design blogs

Want to learn more about blogging? Visit Wix Learn .

Website vs blog

As you now know, a blog often deals with a given topic and is updated with regular posts, mostly in the form of articles. Websites, however, are often broken down into inner explanatory pages, each with varying purposes. This can mean anything from an FAQ page to a welcoming homepage design. These pages are occasionally updated, making a website more static than a blog. Oftentimes websites have internal blogs, while other websites are entirely blogs without any additional pages.

When blogs are a section of a larger website, the website provides the bulk of the information and uses a blog feature to keep users updated and engaged. For example, think of an online store that also offers a blog about their various products and how to use them.

Blogs that make up the entire website usually rely on the content itself rather than sell a product or market a service.

Importance of blogs

Whether it’s personal or professional, a blog provides endless opportunities for a website’s traffic growth. Not to mention, the popularity of blogs hasn't diminished. In fact, the opposite is true: As Neal Shaffer, founder of the digital marketing consultancy PDCA Social says, blogging isn’t dead , “blogs are useful for a lot more than just sharing your thoughts. In fact, 60% of consumers will buy something after they’ve read a blog post on the topic.”

Blogging is still important today, for establishing your web present, and for the following reasons:

Relationship and community building

Much like social media platforms, blogs allow people to share their thoughts and experiences with others. Given the active comment sections, they enable people to interact with one another and build relationships based on shared interests that aren’t limited by geographic location. They're an impactful form of information exchange. Essentially, blogs have become a social platform unto themselves and a central part of online community building.

For this reason blogs are also a key part of brand management. Your content creation efforts, published via a blog can be used to represent your brand, its values and your products.

Monetization

Another reason why blogging has become so popular is that many people have started monetizing their blogs . Bloggers tend to make money off of advertisements in a couple of different forms. One of the most common types of advertisements is affiliate marketing . Since bloggers often discuss a given topic and experience in their field, they are reliable sources for those topics.

For example, if you've started a travel blog and write about your experiences and what you did in various destinations, your readers might follow your advice. Because you provide information about travel attractions and promote them to your readers, those travel attractions might be willing to pay you to increase their visitor count. Bloggers could also make money on digital ads through an advertising network (such as Google Adsense) or sell their blogs to larger media entities.

Easy to create

On a technical note, blogs have surged because it has become easy for individuals to create and update their own blogs regularly using a code-less website building platform. And because blogs are about any topic of choice, anyone can choose to create their own. Still not convinced? Let our blogging for beginners guide show you how.

Get your blog started with these totally customizable blog website templates

Blog templates

Personal blog templates

Food and travel blog templates

Fashion and beauty blog templates

News and business blog templates

Blogging for business, why it matters

Here are three ways blogging for business can help you promote your business:

Keep customers up-to-date

Most businesses have turned to blogging as an effective form of digital distribution to effectively keep customers or clients up-to-date. Since blogs are updated regularly, they enable businesses to share company changes, inform users about deals and provide the best tips possible for using their product.

Inbound marketing opportunities

Blogs also allow businesses to provide a wider breadth of content, thereby helping them attract a larger audience of readers. This tactic is called inbound marketing, and is the act of creating content to draw your audience to your brand.

Let’s say you sell flowers and your site offers various bouquets. Logically, anyone looking to buy flowers can find what they need on your site. But, if you come up with relevant blog content ideas with posts like, “How to Care for Your Flowers” then people who aren’t explicitly looking to buy flowers, but searching for similar keywords, could reach your site. You drive traffic to your site as a result.

A blog can be an important of wider marketing strategies and more specific content marketing efforts. Blog posts can be repurposed and shared on social media platforms too as part of your social media marketing work.

SEO, or Search Engine Optimization, is the practice of improving a website’s position on search engine results, thus improving its visibility. When search engines like Google notice that more people visit a given site, they may consider their content more relevant. In turn, search engines might increase exposure of that website, allowing it to appear closer to the top of the results page. And, of course, the closer to the top of the results a site gets, the more likely people will click on it.

Additionally, search engines often look for fresh and timely content. While many websites have relatively static content, a regularly-updated blog provides the perfect forum for content changes. While SEO can feel a bit intimidating, these SEO for bloggers tips can help ease the process.

Why start a professional blog?

A blog is an excellent way to establish your professional expertise in a given field. When you include practical information and regularly updated guides, you present yourself as an authority in your line of work and a leader in your field.

Blogging as an expert can also open the door for potential monetization and turning your blog into a career.

Why start a personal blog?

Blogs allow individuals to share updates with friends and family. For example, if you're traveling somewhere exotic and want to share photos and info about your trip with a number of different people, you can direct them to a centralized blog.

How to start a blog?

Now that you’ve learned all about blog essentials, you’re ready to start a blog . First, head to a website builder and create an account in order to start making a website . Then, choose your favorite customizable blog template to fit the style and needs of your blog design . Finally, you add your authentic content, create blog posts and hit publish.

As you plan your blogging strategy you may be wondering, how much does it cost to start a blog ? You may encounter different expenses like domain name registration and web hosting fees. It's important to understand the potential costs of blogging so you can make a better informed decision about how to pursue your blogging goals. 

Looking to start a blog quickly? Consider using an AI website builder to get started.

What to include in a blog

Once you’ve created your blog, it’s time to think about your blog posts. When figuring out your content type, think about your target audience. Be sure to produce evergreen copy and regularly update your blog content.

Blog posts should be relatively easy to read and understand, but should nonetheless provide a complete summary of the topic at hand. Check out this article for a complete explanation of how to write a blog post and read through our best blog post templates for inspiration.

Writing a blog starts with knowing how to write a catchy blog title . The title is the first thing that readers see before they even reach your blog. Your title will appear on Google, and most potential readers will judge you by those few words alone. Consider what keywords people would search for to get to your blog or blog post. If you need guidance, a blog title generator can point you in the right direction.

By getting into your readers’ minds, you can optimize your blog and your writing to become a content powerhouse.

How to make your blog succeed?

After launching your blog, you can add elements to your blog to please both readers and Google. Those elements range from quick supplements, such as adding quality visuals to your blog posts, to doing intensive keyword research for SEO purposes. To get a full sense of how to boost your blog, check out these essential blogging tools .

You'll also want to understand more about your blog analytics - how it's performing in terms of how much traffic it generates and where that traffic is coming from.

How to promote your blog

You also need to know how to promote your blog to make it successful. There are many ways to promote your blog, but some of the most effective methods include:

Social media: Sharing your blog posts on social media is a great way to reach a wider audience and drive traffic to your blog. Be sure to use relevant hashtags and tag other users to increase your reach.

Email marketing : If you have a list of subscribers, you can send them email newsletters with links to your latest blog posts. This is a great way to stay in touch with your audience and keep them coming back to your blog for more.

Guest blogging: Guest blogging is a great way to get your name out there and reach a new audience. When you guest post on another blog, you write an article for their site and include a link back to your own blog.

SEO : Search engine optimization (SEO) is the process of optimizing your blog so that it ranks higher in search engine results pages (SERPs). This means that when people search for relevant keywords, your blog is more likely to show up in the results.

Paid advertising: Paid advertising can be a great way to reach a larger audience and drive traffic to your blog quickly. However, it's important to note that paid advertising can be expensive, so you'll need to set a budget and track your results to make sure it's worth the investment.

While social media is an accessible blog promotion channel for most, look at these highly recommended tips for how to promote your blog . Here’s to becoming the next viral sensation.

What is a blog? FAQ

What is a blog post.

A blog post is an article or entry that is published on a blog. A blog, short for "weblog," is a platform or website where individuals or businesses can share their thoughts, ideas, opinions or information.

What is a blog post used for?

Where to start with writing a blog post, related posts.

How to make money blogging: the complete free guide

How to easily start a blog and make money in 2024

Why blogging for your business can make a huge difference

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Blog vs Essay: Difference and Comparison

The practice of writing, irrespective of language, is fundamental to the cerebral development of any individual. It helps us to sort, establish, and clarify ideas and opens up a chance for dialogue to flow.

It also helps one to think critically about the material they are reading and question the ideas and the information laid out to them.

Two major and most popular types of composition writing, or journaling as some might call it, are essay writing and blogs.

Essay writing has been around, for perhaps centuries now, especially as a part of academia; young pupils are required to write an essay on any given topic as an exercise.

Blogs, however, are a bit modern and can be called a subtype of journaling. With the rise of technology, blogging has become a career path for many individuals.

Key Takeaways A blog is a type of online publication that is informal, conversational, and written in the first person. At the same time, an essay is formal writing that is structured, analytical, and written in the third person. A blog is shorter than an essay. It may contain multimedia content such as images, videos, and links, while an essay is longer and focuses on a single topic or argument. A blog is written for a specific audience. It may be updated frequently, while an essay is written for a broader audience and needs to be updated once published.

Blog vs Essay

A blog is a more informal platform for sharing personal experiences, reflections, and commentary on various topics, featuring multimedia content such as images and videos. An essay is a formal piece of writing that presents a clear and concise argument supported by evidence and research.

Comparison Table

What is a blog.

A blog is more hands-on and personal writing. Furthermore, it is informal in tone, like a conversation with an old friend.

It is more than just writing; one can incorporate images, GIFS, and even humour, or an overall sarcastic tone is enjoyed and applauded.

Blogging started as more of an online diary or journal maintained and shared by people with their close ones; however, now though it is still personal to some, it is also a business tool to many.

Especially with the rise of affordable internet and better technology, the average person gets on the internet to look for an old recipe or review about anything under the sky than going through a book.

So blogs come in all shapes and sizes about fashion, education, politics, cooking, fitness, literally anything one can think of. There probably is a blogger out there sharing their experience. 

There are many ways to create a perfect blog, the most common being finding an interesting and on-trend topic and making it relatable to the people.

Given the circumstances when people are more connected through technology than in person, sharing personal and funny anecdotes will be way better than all the information on a given topic. 

What is an Essay?

An essay is more about getting out ideas and information to the public from a professional point of view. It is on a single topic, well-structured, formal, and grammatically correct.

For students, however, essay writing is about developing critical thinking and expressing ideas about certain things.

An essay consists of three parts: the introduction, which is basically about introducing the reader to your ideas; the body, which is the major portion of it; and finally, the conclusion, to show how the suggested idea is developed through the body.

The four most common types of essays include expository essays, which include explaining or describing issues; descriptive essays, which, as the name suggests, are more about describing a certain topic, its aspects and characteristics; and argumentative essays, which are structured much like a debate. 

Main Differences Between Blog and Essay

• The first and foremost difference is the purpose they serve; an essay is more about passing on information or ideas, while a blog is more about an experience of an individual, and in general, a blog is more about entertainment than serious business.
• A blogging forum has a designated area for feedback from the reader/audience. The blogger takes suggestions from the readers about what they want to know about or just questions in general. There is no such feedback format in essay writing.
• The topics for a blog are not strict; there are no rules where the writer cannot deviate from the main point. A Food blogger may talk about education or the latest technology, but there is no such relaxation while dealing with a topic in an essay.
• The overall structure of an essay consists of the introduction, the body, and the conclusion. At the same time, a blog consists of text, images, GIFs, etc.
• Blogs can be used for business purposes, promotional or otherwise, while an essay is more academic writing.

• https://onlinelibrary.wiley.com/doi/abs/10.1111/lic3.12012
• https://onlinelibrary.wiley.com/doi/abs/10.1111/jcal.1211

Last Updated : 11 June, 2023

I’ve put so much effort writing this blog post to provide value to you. It’ll be very helpful for me, if you consider sharing it on social media or with your friends/family. SHARING IS ♥️

Sandeep Bhandari holds a Bachelor of Engineering in Computers from Thapar University (2006). He has 20 years of experience in the technology field. He has a keen interest in various technical fields, including database systems, computer networks, and programming. You can read more about him on his bio page .

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14 thoughts on “blog vs essay: difference and comparison”.

Which is better for online visibility – a blog or an essay? Does SEO favor one over the other?

Blogs are generally more SEO-friendly due to their frequent updates and use of keywords. Essays may require additional optimization efforts.

When it comes to conveying information, do you think essays are more educational, while blogs are more informal?

That’s a good point. Essays are associated with formal education, while blogs have a more accessible, informal tone.

Are blogs more flexible in terms of structure compared to essays?

Definitely! Blogs allow for a flexible and adaptable structure. You can experiment with different formats, like lists or narratives.

Do you think a blog allows for more personal expression compared to an essay?

Absolutely! Blogs encourage a personal voice, sharing experiences and opinions. Essays may be more formal, focusing on analysis and evidence.

I’m wondering about the ideal length for each. Blogs seem shorter, but can they convey the depth found in essays?

While blogs are shorter, they can still convey depth through well-crafted content. Essays, however, provide a platform for more in-depth exploration.

In terms of writing style, do you find blogs to be more engaging than essays?

Blogs are more conversational, making them engaging for a broader audience. Essays, on the other hand, may be more structured and formal.

What do you think is more effective in communicating ideas – a blog or an essay? Does it depend on the audience?

I believe blogs are more casual and suited for a wider audience, while essays are more formal and targeted. It depends on the message and who you’re reaching.

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Writing an Effective Blog Post

Use the guide below to learn about the elements of a blog post and how to gain an audience.

What blog posts can do Elements of a blog post Why having an audience matters and how to get one

What blog posts can do

Blogging, or writing short entries on a website, can allow you to offer opinions, share ideas, or do independent reporting, but most importantly, blogging can help writers have conversations with readers. What makes blogs so different from journalism, as the authors of The Elements of Blogging: Expanding the Conversation of Journalism suggest, is the discussion between writer and reader. Blogs can be a forum for writers to get feedback on half–formed ideas and emerging stances, and through comments, readers can talk with and back to writers and build communities. But what draws readers in? Read through the material below to learn how paying attention to a range of blog elements (including clear headlines, engaging pictures, and distinctive ledes) will help you build an audience.

Elements of a blog post

In The Elements of Blogging, Mark Leccese and Jerry Lanson dissect blog posts in order to identify and examine their key parts. Below are some of the elements they highlight as well as some examples from local blogs.

Headlines (Titles)

A headline or title not only helps draw in readers’ attention with an interesting hook, but by containing keywords that Google and other search engines use, the right headline can bring anyone to your blog. As Leccese and Lanson note, search engines work by creating indexes of the words they find on the web. By using keywords in your headline, there is a greater chance that more browsers will find your blog. Headlines, however, are more than just keywords. They need to be short, 10 words or less, and intriguing. Look at the headline on this article from University of Wisconsin–Madison’s Center for Limnology’s blog .

Through this blog, the Center for Limnology communicates with university colleagues, Madison residents, and students about current fresh water research and reflections. In this post center staff member Adam Hinterthuer writes about the presence of an invasive species in Lake Mendota. The post’s clear, engaging title uses keywords so that this post appears in the first several search results for anyone looking for information about “zebra mussels” and “lake mendota.” When possible, your headlines should be in the present tense, and you shouldn’t repeat the headline in the first lines of the post.

The first sentence of a post should have a conversational tone and articulate the main point of the blog post. Internet readers can easily navigate away from a post, so making your lede interesting and to the point is important. Look at the opening lines from University of Wisconsin–Madison Antrhopology professor John Hawks’ blog post “Bringing together climate and ancient DNA to look at a micro–instance of extinction”:

Ed Yong describes the results of a cool new study of mammoth extinction on Saint Paul Island, in the Bering Strait between Alaska and Russia: “The Lonely, Thirsty, Final Days of the Doomed Alaskan Mammoths”.

Hawks’ post opens with his main point: how scientists determined when and how mammoths went extinct on the island and why it is a interesting case study of extinction. The assessment of the study as “cool” is conversational, and immediately mentioning this study suggests to the reader that this post will both summarize and highlight the methods scientists used. The title of the study itself is intriguing, invoking a dramatic scene. Even though both the study’s title and the content of the post could easily be in hyper scientific jargon, Hawks’ opening sentence previews his particularly accessible approach for talking to the public about science.

Pictures not only break up text on a page, but they can also help make your point clearer. Pictures tell stories, but they need to be part of the discussion. Include captions by your images that explain how the image adds to the point you are making. For example, look at these two images from Professor Elizabeth Hennessy’s post “Global Visions: Rethinking the Globe and How we Teach it” published by University of Wisconsin–Madison’s Edge Effect digital magazine:

The blog post is an instructor’s reflection, summary, and analysis of an environmental humanities course and the resource website developed by the students as a final project. These images effectively communicate what the blog is saying about our knowledge of the world, which in greatest part is from maps. In teaching this class, Hennessy strove to have her students consider that “global space is a historical product rather than a planetary scale,” and thus, global space needs to be understood from the stand point that the “global” is produced by “histories of exploration and imperialism, uneven economic development, scientific inquiry, and environmental change.” The 17th century map that opens the blog and the telegraph cable map embedded further into the text emphasize history and imperialism’s role in thinking about what “global” means.

Hennessy’s caption for the telegraph map not only connects the image to her point, but it also provides copyright information. If you use photos on your blog you must give credit to the source. The Creative Commons on Flicker and Wikimedia Commons both have public domain images you can use while giving the photographer credit.

The photo on the above Center for Limnology post is interestingly composed and serves as an object lesson for the post as a whole.

Links give extra information to your readers. In Hennessy’s post, she often links to the site her students created and to the specific syllabi that encompass each of the four frames for understanding “the global” that her class analyzed. Having links that provide a direct route to information and resources allows your blog to make the most out of being on the web.

Block quotes

Block quoting gives readers’ eyes a break and bolsters the author’s credibility. Using a source’s words instead rephrasing shows that your points are well supported.

Final Words

Writing a good take–away can, as Leccese and Lanson point out, help readers remember and engage with your post. For the most part, Hawk’s blog summarizes and applauds the study of mammoths on Saint Paul Island, but he ends the post by saying:

However, I hesitate on one point. I would not so quickly assume there was never a short or intermittent presence of humans on the island, and that humans may have been involved in the mammoth extinction.

Questioning the study and the impact of humans is a provocative alternative view. It makes readers think more critically about the study and develop their own opinion, and in doing so, Hawk’s post invites a conversation.

A Note on Organization

Effective posts make at most two or three focused points and provide evidence to support them. Each of the three examples offered exemplify clear, brief points. “Global Visions” reflects on the class and the four frames of understanding “the global” the class used. Numbering in your post can help you as a writer limit your points and can help your reader understand the organization of your post. By clearly identifying what you want to analyze or argue and by providing support for your main points with research, anecdotes, or examples, you can establish a clear focus.

Why having an audience matters and how to get one

Blogs have the unique capability to allow readers and writers to interact. Thinking carefully about how to not only get readers to your blog, but also how to foster community and conversation are important elements of writing a blog. People often find blogs on the web through social media. UW–Madison student Ashley Hampton’s Raw in College lifestyle and food blog has reached nearly a million hits in part because it is linked to Hampton’s twitter, Instagram, and YouTube accounts. Once readers have found a blog, they might check it once a week to see what’s new, but posting on Facebook about recent entries will help establish an audience.

Allowing comments on your blog will bring readers back because by engaging in conversation you build a network of people who are interested in your blog’s topic and want to continue thinking about it with others. Sometimes it can be hard to build up your comment section, so don’t be afraid to ask friends or family members to comment and get the discussion going. You could also end your post in a question.

Happy blogging!

Works Cited and Consulted

Lanson, Jerry. Writing for Others, Writing for Ourselves: Telling Stories in an Age of Blogging. Rowman & Littlefield Publishers, 2011.

Leccese Mark, and Jerry Lanson. The Elements of Blogging: Expanding the Conversation of Journalism. Focal Press, 2016.

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The Ultimate Blogger Writing Guide

There are hundreds, perhaps thousands, of writing guides out there. But in my opinion, none surpass the simple, direct advice of The Elements of Style by William Strunk, Jr. and E.B.White.

This classic serves up much good advice, especially in the last 20 pages in a section titled “An Approach to Style.” Nowhere have I seen more helpful advice in so few words and with such precision. This is why I always keep this book within reach.

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If (for shame) you don’t already have this reference in your library, I will leave it to you to explore it in depth. But I would like to provide my own version of eight important writing tips as they apply to blogging.

• Put the reader first . The purpose of writing is clear, sometimes persuasive, communication. It is not about you or your clever ideas. If you write to impress, you will distract the reader from the content. Good writing is like a store window. It should be clean and clear, providing an unobstructed view of the contents within.
• Organize your thoughts . You don’t need a detailed outline for most writing. But you do need to know what you want to say before you say it. If you’re comfortable with the sort of outline you learned in school, use it. Otherwise, simply jot down the important points you want to make and arrange them in the order you want to make them. Eliminate any ideas that are not directly related to these points.
• Use short paragraphs . Look at any newspaper and notice how short the paragraphs are. That’s done to make reading easier since our brains take in information better when ideas are broken into small chunks. In ordinary writing, each paragraph develops one idea and includes many sentences. But in blogging, the style is less formal and paragraphs may be as short as a single sentence or even a single word.
• Use short sentences . You should keep sentences short for the same reason you keep paragraphs short: they’re easier to read and understand. Each sentence should have one simple thought. More than that creates complexity and invites confusion.
• Use simple words . Since your purpose is to communicate and not impress, simple words work better than big ones. Write “get” instead of “procure.” Write “use” rather than “utilize.” Use the longer words only if your meaning is so precise there is no simpler word to use.
• Be specific . Don’t write “Many doctors recommend Brand X.” Write “97% of doctors recommend Brand X.” Don’t write “The Big Widget is offered in many colors.” Write “The Big Widget comes in red, green, blue, and white.” Get to the point. Say what you mean. Use specific nouns.
• Write in a conversational style . There is a road sign often posted near construction sites that always irritates me. It reads, “Maintain present lane.” Why so formal? A more conversational style would be better: “Stay in your lane” or “Do not change lanes.” If you write as if you’re wearing a top hat and spats, you distance yourself from the reader and muddle the message.
• Be clear. This may be the most important rule of all. Without clarity, your writing fails on every level. You achieve clarity when you accurately communicate the meaning in your head to the head of your reader. That’s difficult. Look at your writing with an objective eye. Consider what might be misunderstood and rewrite it. Find what is irrelevant and delete it. Notice what is missing and insert it.

When writing fails, it’s probably because you don’t have something to say, are too concerned with affecting a style, or both. Follow the suggestions here, and you will avoid these problems and many others. Plus you will find that your copy is more lively, more meaningful, and more profitable.

Dean Rieck has been called “the best direct response copywriter in America.” Get his free report, Dazzle Your Clients and Double Your Income.

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Reader Interactions

Reader comments (119).

November 26, 2008 at 8:09 am

All excellent points, especially the examples in 5, 6 and 7. I love the graphic at the top of the article too.

November 26, 2008 at 8:38 am

Outstanding! Thanks for the tips.

November 26, 2008 at 8:54 am

Some things never change. Another classic is H.W. Fowler’s “The King’s English” from 1908 or something.

November 26, 2008 at 9:07 am

The “Little Book’ -as Will Strunk called it- has always been my favorite resource. There are other style guides, but none that are as straightforward as Strunk & White.

November 26, 2008 at 9:08 am

Right next to EoS should be “The Little, Brown Handbook.”

November 26, 2008 at 9:12 am

The “top hat and spats” reference made me chuckle.

November 26, 2008 at 9:37 am

I wish the “simple words” idea would catch on outside of blogging. Working in government I can’t tell you how often I see utilize rather than use. I don’t know why I hate utilize so much, but I sure do.

November 26, 2008 at 9:56 am

Great guide. Always put yourself on your readers’ perspective. Conversational style writing really helps. It flows naturally and give more personal touch.

November 26, 2008 at 10:11 am

Jeez this is great advice. I dip out on #2 and a few others. Damn. No wonder nobody calls around.

November 26, 2008 at 10:25 am

Strunk and White is definitely a timeless resource and one that I’m glad I have on my desk at all times. Nice pointers on clean copy.. although I must admit, it’s tough to write so concise when Dictionary.com sends me these majestic new 25 cent words everyday.

November 26, 2008 at 10:34 am

Great guide, simple like the guide suggests. Write for your audience and their attention span. Readers are most likely not PhD scientists. Write short, simple, paragraphs with everyday wording so they can enjoy the posts.

Craig http://www.budgetpulse.com

November 26, 2008 at 10:52 am

Good list. I think number 7 can be broken depending on the subject. I wouldn’t write a profile piece in a conversational voice.

November 26, 2008 at 11:48 am

Strunk & White is a treasure. Another very fine thing you can do for your writing is to read lots of E.B. White’s other work. Anything–the essays, letters, kids’ books, it doesn’t matter.

November 26, 2008 at 12:08 pm

I’m not criticizing EoS, but I found it to be quite a handful the first time I read it. I never had formal grammar lessons (for English), so had keep on looking up the meaning of various terms used in the book – like split infinitives, prepositions, etc.

For me, the core lesson I learned from EoS is KISS.

November 26, 2008 at 12:13 pm

I love it when someone agrees with me 😉 and Strunk and White… what a blessing they are to writers!

Thanks for a great article.

Anne Wayman, now blogging at http://www.aboutfreelancewriting.com

November 26, 2008 at 12:43 pm

Great Tips 🙂 Hope that pic is not copyrighted, I saved it 😉

November 26, 2008 at 2:20 pm

It’s funny this post comes up, because my brother Jesse at Robustwriting.com has been preaching the Elements of Style for nearly a year.

Good post. Glad to see others in the blogosphere are looking to valuable resources.

November 26, 2008 at 2:34 pm

Great article, often times people worry too much about how many times they should post articles, what time of day to post or what cool widgets to have when in fact the most important blogs elements start with what you say, how you say it and who you say it too. I hope all industries begin to utilize, I mean, use these tips as a guide to effective communication.

November 26, 2008 at 2:56 pm

Excellent points and thanks for the reference of The Elements of Style I’ll be sure to look for it.

November 26, 2008 at 3:17 pm

“There are hundreds, perhaps thousands, of writing guides out there. But in my opinion, none surpass the simple, direct advice of The Elements of Style by William Strunk, Jr. and E.B.White.”

I have to agree.

November 26, 2008 at 5:30 pm

Great writing tips. Brilliant even. I love your blog keep up the good work

November 26, 2008 at 5:49 pm

If you like Elements of Style, you’ll love Foundations Of Rhetoric, written by Harvard Prof Adams Sherman Hill, and published by Harper & Brothers, 1896.

November 26, 2008 at 6:20 pm

Some great helpful advice which I wish a lot of bloggers would keep in mind- especially in regards to using short paragraphs. Bloggers have to keep in mind that the person reading their post doesn’t want to spend five minutes reading just one paragraph.

Wesley The Geek Entrepreneur

November 26, 2008 at 7:45 pm

Ironically the old stand by carries meaning for 21st century writers. As an English teacher for over 30 years I am convinced that the position will always be in high demand. The challenge is to keep English the most interesting class at school… and to raise a generation of passionate bloggers.

November 26, 2008 at 9:05 pm

ps. I have my EoS book right next to my Little, Brown book. In between both is Brian Clark’s “Copyblogger Copy Tips” book!

Oh, I forgot, he hasn’t written that yet. I’m just sayin’.

November 26, 2008 at 11:14 pm

I am really impressed by these tips that would definitely help me :}

November 27, 2008 at 12:32 am

A good article once again on Copyblogger and ditto on Strunk and White as a must for any writer to follow. I think of effective writing in terms of two elements: (1) write what you know, and (2) know your audience. For example, I’ve been sharing travel tips for years but am new to the blogging scene, so I have to keep in mind the differences of the online reader. Thanks for reminding me that classic writing tips continue to hold value.

November 27, 2008 at 4:41 am

These tips are simple, straightforward, and effective. Just the way I like ’em 😉

November 27, 2008 at 6:24 am

Thanks for the great tips.

November 27, 2008 at 2:48 pm

The only problem I have with #5 is that you don’t have to be writing highly technical stuff to need specific words. I have found over and over again that “simple” words are far from that. If people CAN misunderstand the meaning of a word or sentence, they WILL. I struggle, therefore, with using “simple” words that I suspect will be misconstrued, misunderstood, or mis-quoted and so I try to use accurate words, whether or not they are “simple.” Just MHO.

November 27, 2008 at 4:14 pm

Strunk and White. My college journalism professor used to mark up my papers with “Strunk Rules.” He’d circle any trespasses with red pen and scribble the rule number I broke. Ack. But I learned to stay concise (as I have a tendency to ramble). Thanks for the reminder. Kirsten

November 28, 2008 at 2:58 am

Great tips. I need to read “Elements of Style” again. I only read it once, and that is hardly enough.

November 28, 2008 at 8:42 am

A lot of these tips are similar to ones I learned, and sometimes forget, in journalism school 10 years ago. Be concise and organized are some of the most valuable writing tips a blogger, journalist or anyone who aspires to write well can have.

November 28, 2008 at 12:35 pm

Excellent advice. I discovered Elements of Style in College in the late 70s and it remains my go-to writing guide all these years later. You have provided an excellent synopsis for blog writers. It only goes to show that the publishing outlets may change, but good writing never goes out of style.

Ron Miller By Ron Miller Blog http://byronmiller.typepad.com

November 28, 2008 at 6:27 pm

I have been doing about half of the list and thought I was at my peak but wasn’t happy with the results but now you have giving me another half to work on. I love the use simple words. This one should be easy for me.

November 29, 2008 at 4:16 am

Great article and thanks for the run down of the key points in the book. I wonder if it’s too late to add it to my Christmas list 🙂

The only other suggestion I would add (and it’s not possible for everyone) is to get someone else to read your blog post before you post it.

November 29, 2008 at 10:42 am

Absolutely cracking article, incredibly useful – a must read for new bloggers (like me!)

November 29, 2008 at 1:18 pm

Hi there, i’m Taufan new blogger in the block,came from Indonesia, great article,i’m so very lucky find this web…thanx again for this great article,may i have permission to translate in my language and post it on my blog, http://www.taufanputera.blogspot.com…?? Have great day…and keep inspiring… Salam DAHSYAT!!!

November 29, 2008 at 3:11 pm

Hi, The process of keeping paragraphs short I totally agree with

You must realise that some attention spans are not that complex so keep it short and informative and people will keep coming back for more 😉

Till next time

Dean http://www.DeanHolland.com

November 29, 2008 at 7:27 pm

People who publish blogs would do well to take these 8 points and turn them into a checklist they run their posts through before unleashing them into their readers vision.

All these points help you keep your writing conversational. This will always be welcomed by your followers.

Note Taking Nerd Numba 2

November 30, 2008 at 3:21 am

This post is timely as the book just arrived today in my Amazon shipment – now I can’t wait to get started and see how many rules that I have broken.

Folks that like The Elements of Style will also enjoy On Writing Well by William Zinsser. An easy read inspired by White.

November 30, 2008 at 9:47 am

Elements of Style is a wonderful book. Its clear, its to the point and its small. You can carry it around in your briefcase for quick + easy reference. Thanks for reminding us about it.

November 30, 2008 at 9:03 pm

Excellent post, I will keep this handy and refer to it often from now on. Thanks

November 30, 2008 at 9:40 pm

These are some great tips. I think the key is to keep it simple. Focus on writing the content and making it easy to digest for the reader. There is no need for super detailed outlines or flow charts. Just jot down some of the main points and go from there.

November 30, 2008 at 10:29 pm

Surprised you didn’t touch on use of bullets, subheadings and bold to allow users to better ‘skim’ the content you’re writing.

December 1, 2008 at 7:35 pm

All very good points and always a good place to get them.

December 1, 2008 at 7:40 pm

The Elements of Style is free online at http://www.bartleby.com/141/ .

December 2, 2008 at 11:45 am

Another great tips i found in here. I have read several times of this kind of post but its slightly different among the other that i found. Great tips anyway and i just save those in my notepad. Thanks

December 6, 2008 at 5:01 pm

Well, sounds like Joe Vitale’s Hypnotic Writing! Rocks 😀

December 10, 2008 at 2:50 pm

Love this article. Great and useful tips there. Thanks for sharing!

December 15, 2008 at 10:13 pm

thanks for the advice….my conclusion, try to make your visitor easy and enjoy read your articles and give the visitor more benefits….

February 16, 2009 at 7:58 pm

I love the seventh tips, be conversational. It will make the audience feel relaxed and familiar with the contents and the author. Unless you run an army’s blog, perhaps you want to apply it, don’t you?

March 26, 2009 at 2:34 pm

I realize my comment is waaay down here, but I wanted to comment anyhow. I am constantly analyzing my blog and I do ask some of these questions you mentioned. What I have seen mentioned is the use of simple words. This seems to go against all we have learned about having a large vocabulary. However, I agree. I love the informal style of writing that a blog allows! Thanks for these tips, I will take them to heart!

May 14, 2009 at 1:12 pm

Dean – This is a great post with fantastic advice. What I enjoyed most is the way you demonstrate the principles that you teach in the post itself. Ever blogger should invest a few minutes to read through this post and use it as a check list in your personal blogging practices.

James http://twitter.com/AskJamesHolmes

August 23, 2009 at 10:03 pm

This is a great article, thanks for sharing. Very useful!

September 16, 2009 at 10:41 pm

Very complete list. I have printed it and will keep it handy in the future. Thanks again.

September 26, 2009 at 12:56 pm

I am really impressed by these tips that would definitely help me

March 10, 2010 at 1:59 pm

Strunk & White’s Elements of Style is a great gift for a graduating senior. Under $10 and very useful.

I also like Roy Peter Clark’s Writing Tools.

May 15, 2010 at 5:36 pm

Using headlines is also important because people scann text with their eyes. They never read the entire text……very good post. ———————————– http://www.gizellefashion.com (content writing services)

September 11, 2010 at 1:58 pm

Thanks for this informative post. Your tips are excellent.

November 22, 2010 at 4:34 am

I was searching for a good blogging guide. What better place than copyblogger.

December 12, 2010 at 6:37 am

Excellent writing tips that will come in handy as I write.

This article's comments are closed.

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• What is a Blog? – Definition of Terms Blog, Blogging, and Blogger

Do you know what a blog is?

If you don’t, then you’ve come to the right place. In 1994, when blogs began, a blog was more of a personal diary that people shared online. In this online journal, you could talk about your daily life or share about things that you were doing. Then, people saw an opportunity to communicate information in a new way online. Thus began the beautiful world of blogging.

What is a Blog?

Definition | meaning of blog:.

A blog (a shortened version of “weblog”) is an online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.

Today, there are more than 570 million blogs on the web. The number of bloggers in the USA alone is set to reach 31.7 million users by 2020.

What is the purpose of a blog?

There are many reasons to start a blog for personal use and only a handful of strong ones for business blogging. Blogging for business, projects, or anything else that might bring you money has a very straightforward purpose – to rank your website higher in Google SERPs, a.k.a. increase your visibility.

As a business, you rely on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to potential consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.

So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.

The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience. This means that a blog is an effective lead generation tool. Add a great call to action (CTA) to your content, and it will convert your website traffic into high-quality leads. A blog also allows you to showcase your niche authority and build a brand.

When you use your niche knowledge for creating informative and engaging posts, it builds trust with your audience. Great blogging makes your business look more credible, which is especially important if your brand is still young and fairly unknown. It ensures presence online and niche authority at the same time.

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Blog structure

The appearance of blogs has changed over time, and these days blogs include a wide variety of items and widgets. However, most blogs still include some standard features and structures.

Here are common features that a typical blog will include:

• Header with the menu or navigation bar.
• Main content area with highlighted or latest blog posts.
• Sidebar with social profiles, favorite content, or call-to-action.
• Footer with relevant links like a disclaimer, privacy policy, contact page, etc.

The above example is the basic structure of the average blog. Each item has its own importance and helps visitors to navigate through your blog.

Blogs and websites

Many people still wonder if there is any difference between a blog and a website . What is a blog and what is a website? It’s even more challenging to differentiate between the two today. Many companies are integrating blogs into their websites as well, which further confuses the two.

What differentiates blogs from websites?

Blogs need frequent updates. Good examples of this include a food blog sharing meal recipes or a company writing about their industry news.

Blogs also promote reader engagement. Readers have a chance to comment and voice their different concerns and thoughts to the community. Blog owners update their site with new blog posts on a regular basis.

On the other hand, websites consist of the content presented on static pages. Static website owners rarely update their pages.

Key elements that identify a blog post from a static website page include a publishing date, author reference, categories, and tags within a byline. While not all blog posts have all of those byline elements, static website pages do not have any of these items.

From a visitor’s perspective, the content on a static site will not change from one visit to the next. However, depending on the blog owner’s publishing schedule, the content on a blog will offer something new each day, week, or month.

What is blogging?

In the early 2000s, blogging emerged in a variety of forms when several political blogs were born. Blogs with how-to manuals also began to appear. Established institutions began to note the difference between journalism and blogging.

Definition of blogging

Blogging is a collection of skills that one needs to run and supervise a blog. This entails equipping a web page with tools to make the process of writing , posting, linking, and sharing content easier on the internet.

Why is blogging so popular?

It’s important to mention that the popularity of blogging grows with each passing day! To answer the question ‘what is blogging’, we need to look at the factors behind its rise.

In the early stages, blogs became mainstream, as news services began using them as tools for outreach and opinion forming. They became a new source of information.

Through blogging, businesses saw a positive way to improve their customer’s level of satisfaction. Blogs assist companies in keeping clients and customers up to date. Also, the more people that visit your blog, the more exposure and trust your brand gets.

Personal and niche bloggers saw the potential to reach more people interested in specific topics. Through a blog, visitors can comment and interact with you or your brand which helps you to create a network of loyal followers.

Did you know that you could earn money through blogging? Once your blog receives enough attention and fans, you can investigate ways of monetizing your blog . Through the blog, you can offer your services and sell products.

Who is a blogger?

In recent times, bloggers have become famous for various reasons. Blogging has become an alternative career or side gig for many. Seeing this, even more, people are choosing to join the blogging ranks.

So who are bloggers? Bloggers are individuals who love sharing parts of their lives with you. They post on various topics from arts, home designs, carpentry, and finance articles. Bloggers are mobile and don’t need to be in one place. They live on the internet!

Definition of a blogger

A blogger is someone who runs and controls a blog. He or she shares his or her opinion and knowledge on different topics for a target audience.

Why are many people blogging today?

Would you want to have a blog of your own? Yes!

Most people today are creating blogs for a variety of reasons. Every human being has their own story to tell. Through the internet, bloggers can communicate with a massive number of people.

Blogs allow you to talk about any topic you are interested in and express your opinion. You’ll find some bloggers writing on every activity that took place during their day. These activities may range from small things like waking up to major issues like human rights and climate change!

Remember that as a blogger running your own blog, you need to focus on the topics that you are passionate about, and through that focus strive to become one of the best blogs on the web.

Are bloggers getting paid?

Our blogging industry survey proves that bloggers do earn money, but this is not a get-rich-quick kind of profession. Before you can start monetizing your blog, you need to build both your Google SERPs ranking and your niche influence. Those tasks take a lot of time and quality content.

Money-making opportunities won’t present themselves until you’ve gained some credibility in the field. So, get down to business.

Here’s how you can make good money as a top-ranked niche blogger:

• Selling ad space on your blog privately or via Google AdSense.
• Becoming an affiliate partner privately or through ads networks.
• Selling your own digital products such as eBooks and tutorials.
• Selling memberships for access to exclusive content or advice.
• Using your blog as a content marketing tool for your business.

If you’re starting a blog as a way to market and boost your existing business, you probably won’t be selling ad space or memberships. However, you can create and start offering exclusive digital products such as eBooks, guides, or online courses as a lead capturing tool in exchange for visitors’ email addresses. That way, you’ll nudge them one step further down your sales funnel.

Want to start a blog on your own?

Creating your own personal blog takes a few steps. First, you need to decide on a name for your blog, also called a domain name. Then, you need to choose the best blogging platform for your needs. We recommend going with a self-hosted platform. There are a few choices when it comes to self-hosted platforms, but the most popular is WordPress.org .

The next step is to choose a web hosting service . For new bloggers, we strongly recommend Bluehost . You will get a Free domain name when you sign up with them and if you don’t like their services, they offer a 30-day money-back guarantee .

• Free domain name
• 63% off regular price
• 30-day money-back guarantee
• Set up a blog with a one-click 

We hope that you’ve learned some helpful information about the world of blogging. If you’ve managed to start a blog, then your next step is to work on your blog content in order to keep your future readers satisfied and engaged. Feel free to check out our extensive list of blogging resources which will help you to run and grow your new blog!

114 comments on “What is a Blog? – Definition of Terms Blog, Blogging, and Blogger”

Great article! I found the information really helpful and insightful. Looking forward to reading more posts like this in the future. Keep up the fantastic work!

Thanks so much! Be sure to check out our most recent post about how to use Pinterest for Blogging !

Very useful informations to us. I can clearly understand the concept of BLOG through this article.

We’re so glad we could help! If you need more information, check out this guide for a step-by-step to starting a blog.

Thank you for the information. As a beginner it was very helpful to me to know about this.

You’re so welcome! Glad we could help!

Thank you for the great and useful article.

Well written, thanks for the guidance.

Thanks for your comment.

Thank you for sharing this, Artem. This was very helpful and straightforward.

Really useful for beginners like me Thanks for sharing this

Very basic but useful stuff for beginners. Thanks for sharing this article. This will definitely be informative for beginners like me.

Thanks Bishnu! We’re glad that you find it useful.

Good post!!!

Thanks Jason!

I like this one:

“So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.”

Thanks for the article.

Outstanding post, well done! To me blogging is an art. The art of turning presentation into curiosity. To me, it is all about the ability to share, inspire and learn. But like many other bloggers I started off chasing the money. Big mistake! Because to have a profitable blog will take months and even a few years. No such thing as “quickly” with blogging because SEO takes time. I am however really glad I didn’t give up all those times I considered doing so! Blogging is not easy, but I can assure you it will be worth it!

Very good explanation.

Thanks Ajoy!

Thanks for the information. That was quite an insight for a beginner.

Thanks Nilesh…glad you find it helpful. Let me know if you need any further help!

Great and useful post. Maam could I use your thoughts about blogging in my class? Because I am handling Home Economics and Livelihood Education subject and I am very interested to integrate education in ICT.

Hi Vanessa, Feel free to use stuff from our article. All the best!

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The Difference between an Essay and a Blog

It's probably not news to anyone that the essay they've worked so hard to write is not likely to go viral on the internet. In fact, an essay may never appear on the internet at all, even if it's a very good essay. That's because the purpose and audience of an essay is very different than a blog, and of course, the platform for each is different, too.

The purpose of an essay is to inform. An essay writer gathers information about a particular subject, forms an analysis and a conclusion about it, and puts it together in a structured way so that they can share their knowledge and thoughts on the subject with others.

A blog is meant to entertain, although some of them can be informative. There are no rules or guidelines for how a blog should be structured. Blogs of all kinds, on all sorts of topics, and written in all kinds of different structures and tones can be found on the internet. Most blogs are informal, and many are very personal. Blogs can also be updated and edited at any time.

The audience for an essay is most often academic. A well-written and well-researched essay can be used as a legitimate and reliable source of information that analyzes one specific topic with a reasoned thesis statement and good supporting arguments.

The audience for a blog is online readers and may also include people looking for reliable information, but most often it includes people who want to be entertained and engaged while reading the writer's personal thoughts on a topic. While plagiarism is always frowned upon, there are few rules for sourcing in a blog and some use no sourcing, or no reliable sources, for their information at all. While any good essay will make clear where the writer got their information, bloggers don't always do this. It's important to know how to be sure a blogger is using accurate information on which to base their opinion before assuming the information is true.

Where Does it Go?

Essays that are published are found in academic journals. Some essays are printed online so that others can access them and use them as a source for further study.

Blogs, on the other hand, are always and only published online.

For an essay, you'll need to understand the rules and structure required. For a blog, you make the rules and structure. If you can dream it, you can blog it.

Blog vs. Essay — What's the Difference?

Difference Between Blog and Essay

Table of contents, key differences, comparison chart, multimedia elements, compare with definitions, common curiosities, what is an essay's main objective, are essays always formal, can blogs be considered academic, are blogs interactive, can a blog become an essay, what's a primary purpose of a blog, where are essays typically published, how often are blogs updated, can blogs have multimedia, how long is a typical essay, share your discovery.

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How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]

Review a step-by-step guide plus useful templates to learn how to write an effective blog post for your target audience and customers.

6 FREE BLOG POST TEMPLATES

Save time creating blog posts with these free templates.

Updated: 04/03/24

Published: 04/03/24

Anyone can connect with their audience through blogging and enjoy the myriad benefits that blogging provides: organic traffic from search engines, promotional content for social media, and recognition from a new audience you haven’t tapped into yet.

If you’ve heard about blogging but are a beginner and don’t know where to start, the time for excuses is over. Not only can you create an SEO-friendly blog , but I’ll cover how to write and manage your business's blog as well as provide helpful templates to simplify your blogging efforts.

What is a blog post?

How to start a blog, writing your first blog post, what makes a good blog post, blog post examples, how to write a blog post.

Let's get started with an important question.

Blogging may mean different things depending on your niche — so let’s begin with this definition.

A blog post is any article, news piece, or guide that's published in the blog section of a website. A blog post typically covers a specific topic or query, is educational in nature, ranges from 600 to 2,000+ words, and contains other media types such as images, videos, infographics, and interactive charts.

Blog posts allow you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.

But in order to begin making posts for a blog — you have to learn how to start one, first. Let’s dive in.

• Understand your audience.
• Check out your competition.
• Determine what topics you'll cover.
• Identify your unique angle.
• Name your blog.
• Create your blog domain.
• Choose a CMS and set up your blog.
• Customize the look of your blog.
• Write your first blog post.

1. Understand your audience.

Before you start writing your blog post, make sure you have a clear understanding of your target audience. To do so, take the following steps.

Ask yourself exploratory questions.

To discover your audience, ask questions like: Who are they? Are they like me, or do I know someone like them? What do they want to know about? What will resonate with them?

Jot down your notes in a notepad or a document. This is the time to brainstorm audience attributes from scratch, no matter how out of left field they may feel. You should also think about your audience's age, background, goals, and challenges at this stage.

6 Free Blog Post Templates

• "How-to" Post
• "What is" Post
• Listicle Post

You're all set!

Click this link to access this resource at any time.

Carry out market research.

Doing market research sounds like a big task, but in truth, it can be as simple as accessing a social media platform and browsing user and blog profiles that match with your potential audience.

Use market research tools to begin uncovering more specific information about your audience — or to confirm a hunch or a piece of information you already knew. For instance, if you wanted to create a blog about work-from-home hacks, you can make the reasonable assumption that your audience will be mostly Gen Zers and Millennials. But it’s important to confirm this information through research.

Create formal buyer personas.

Once you’ve brainstormed and carried out market research, it’s time to create formal buyer personas . It’s important because what you know about your buyer personas and their interests will inform the brainstorming process for blog posts.

"Buyer personas aren’t just for direct marketing. They can be a handy way to keep a human in mind while you’re writing. If you’ve got other marketing or sales teams handy, coordinate your personas," says Curtis del Principe, user acquisition manager at HubSpot. "Chances are that your existing customers are exactly the kind of people you want to attract with your writing in the first place. Your sales and service teams can also have great insight into these people’s needs and pain points."

For instance, if your readers are Millennials looking to start a business, you probably don't need to provide them with information about getting started on social media — most of them already have that down.

You might, however, want to give them information about how to adjust their social media approach (for example — from what may be a casual, personal approach to a more business-savvy, networking-focused approach). That kind of tweak is what helps you publish content about the topics your audience really wants and needs.

Don't have buyer personas in place for your business? Here are a few resources to help you get started:

• Create Buyer Personas for Your Business [Free Template]
• Guide: How to Create Detailed Buyer Personas for Your Business
• [Free Tool] Make My Persona: Buyer Persona Generator

2. Check out your competition.

What better way to draw inspiration than to look at your well-established competition?

It’s worth taking a look at popular, highly reviewed blogs because their strategy and execution is what got them to grow in credibility. The purpose of doing this isn’t to copy these elements, but to gain better insight into what readers appreciate in a quality blog.

When you find a competitor’s blog, take the following steps:

Determine whether they’re actually a direct competitor.

A blog’s audience, niche, and specific slant determine whether they're actually your competitor. But the most important of these is their audience. If they serve a completely different public than you, then they’re likely not a competitor. That is why it’s important to define your buyer personas before taking other steps in the blog creation process.

Look at the blog’s branding, color palette, and theme.

Once you determine that they’re your competitor, it’s time to take note of their techniques so that you can capture a similar readership. Colors and themes play a huge role in whether you seem like part of a niche — for instance, a blog about eco-friendly products should likely use earthy tones instead of bright, unnatural colors such as neon yellow or pink.

Analyze the tone and writing style of the competition.

Take note of your competition’s copywriting. Is it something you feel like you can successfully emulate? Does it ring true to the type of blog you’d like to create? What do readers most respond to? For most, creating a tech blog might be an excellent idea, but if journalistic, review-based writing doesn’t work for you, then that might not be a good fit. Be aware of what you can feasibly execute or hire freelance writers.

3. Determine what topics you’ll cover.

Before you write anything, pick a topic you’d like to write about. The topic can be pretty general to start as you find your desired niche in blogging .

Here are some ways to choose topics to cover.

Find out which topics your competitors often cover.

One easy way to choose topics for your blog is to simply learn what other blogs are writing about. After you determine your competitors, go through their archive and category pages, and try to find out which topics they most often publish content about. From there, you can create a tentative list to explore further. You might find, for instance, that a competitor only covers surface-level information about a subject. In your blog, you can dive more deeply and offer more value to readers.

Choose topics you understand well.

No matter what type of blog you start, you want to ensure you know the topic well enough to write authoritatively about it. Rather than choosing a topic you’ll need to research as you write, think about those that come most naturally to you. What has your professional experience been like so far? What are your hobbies? What did you study in college? These can all give rise to potential topics you can cover in depth.

Ensure the topics are relevant to your readership.

You may find that you hold deep expertise in various topics, but how relevant are they to the audience you understood back in step one?

Del Principe suggests checking in with sales and service teams as well. "What kinds of things do they wish customers already knew? What kinds of questions do they get asked a thousand times? What kind of objections come up from potential customers, and how do they address them?"

If you’re not serving their needs, then you’d be shouting into a void — or, worse, attracting the wrong readership. For that reason, after identifying the topics you can feasibly write about, ask yourself whether those are subjects your audience would like to explore.

Do preliminary keyword research.

Keyword research is the process of searching for topics using a keyword research tool , then determining whether there is demand by looking at each topic’s (or keyword’s) search volume. If you found the perfect topics that are the perfect cross between your expertise and your reader’s needs, you’ve struck gold — but the gold will have no value unless people are searching for those terms. Only then can you capture the audience that is waiting out there.

4. Identify your unique angle.

What perspective do you bring that makes you stand out from the crowd? This is key to determining the trajectory of your blog’s future, and there are many avenues to choose in the process.

Here’s how you can find your unique selling proposition in crowded blogging niches:

Write a professional and personal bio.

Knowing your own history and experience is essential to determine your unique slant. To get started, write a professional bio that explains, at length, who you are and which experiences most inform your blogging efforts. While I could write a lengthy exposition about my childhood, that history isn’t essential unless I’m launching a blog about raising children.

What unique experience makes you a trusted expert or thought leader on the topic? You can use your answers to that question to find your angle. Use this information to populate your “About me” page on your blog and share more about yourself.

Determine the special problem you will solve for readers.

Your readers won’t trust you or return to you unless you actively help them solve a problem. As you try to find your angle, think about ways you can help your audience surmount challenges typically associated with the topics you’ve chosen for your blog. For instance, if you’re creating a blog about sustainability, then you might help readers learn how they can compost organic materials in their home.

Choose an editorial approach.

Will you share your opinions on trending debates? Teach your readers how to do something? Compare or share original research? The editorial approach you choose will in part be informed by the topics you cover on your blog and the problems you’re helping your readers solve. If your blog is about marketing trends and your goal is to keep marketers up-to-date on the latest changes, then your editorial approach should be journalistic in nature. This is only one example of how to choose a technique.

5. Name your blog.

This is your opportunity to get creative and make a name that gives readers an idea of what to expect from your blog. Some tips on how to choose your blog name include:

Keep your blog name easy to say and spell.

No need to get complicated at all with your name, though it might be tempting, since there are so many blogs out there. While choosing a unique name is essential, it’s also important to choose one that is easy to memorize for readers. It should also be simple to remember as an URL (which will come into play in the next step).

Link your blog name to your brand message.

The more related your blog’s name is to the topics you cover, the better. For instance, DIY MFA is all about writers doing their own Master of Fine Arts in writing at home. The brand’s message is all about delving deep into one’s writing practice without needing a formal degree. Try to do something similar for your own blog name: Alluding to your blog’s message, value proposition, and covered topics in one sweep.

Consider what your target audience is looking for.

Your blog name should tie directly into what your readers want to achieve, learn, or solve. DIY MFA is about writers who don’t have the money for graduate school, but who still want to develop their writing skills. The HubSpot Marketing blog is — you guessed it — about marketing trends and tips.

It’s okay if your blog name feels “too straightforward.” Straightforward names accurately communicate what you’re about and effectively attract the right audience.

If you still need more assistance, try using a blog name generator . One last tip: Make sure the name you come up with isn’t already taken, as it could lessen your visibility and confuse readers looking for your content.

6. Create your blog domain.

A domain is a part of the web address nomenclature someone would use to find your website or a page of your website online.

Your blog‘s domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.

Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog's subdomain will live in its own section of yourcompany.com.

Some CMS platforms offer subdomains as a free service, where your blog lives on the CMS, rather than your business's website. For example, it might look like this: yourblog.contentmanagementsystem.com. However, to create a subdomain that belongs to your company website, register the subdomain with a website host .

Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month when you commit to a 36-month term.

Pro Tip: You can connect your custom domain to free hosting with HubSpot’s free CMS or in premium editions of Content Hub. This includes access to built-in security features and a content delivery network.

Here are five other popular web hosting services to choose from:

7. Choose a CMS and set up your blog.

A CMS (content management system) is a software application that allows users to build and maintain a website without having to code it from scratch. CMS platforms can manage domains (where you create your website) and subdomains (where you create a webpage that connects to an existing website).

HubSpot customers host web content via Content Hub . Another popular option is a self-hosted WordPress website on a hosting site such as WP Engine . Whether you create a domain or a subdomain to start your blog , you'll need to choose a web hosting service after you pick a CMS.

Pro Tip: You can get started for free with HubSpot’s free blog maker . Our free CMS offers everything you need to get started– including hosting, a visual editor, and hundreds of free and paid themes to choose from.

Start using HubSpot's Free Blog Making tool to publish blog posts.  

8. customize the look of your blog..

Once you have your domain name set up, customize the appearance of your blog to reflect the theme of the content you plan on creating and your brand.

For example, if you're writing about sustainability and the environment, green might be a color to keep in mind while designing your blog.

Image Source

If you already manage a website and are writing the first post for that existing website, ensure the article is consistent with the website in appearance and subject matter. Two ways to do this are including your:

• Logo : This can be your business‘s name and logo — it will remind blog readers of who’s publishing the content. (How heavily you want to brand your blog, however, is up to you.)
• “About” Page : You might already have an “About” blurb describing yourself or your business. Your blog‘s "About" section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company's goals.

9. Write your first blog post.

Once you have your blog set up, the only thing missing is the content. While the design and layout are fun and functionally necessary, it's the content that will draw your readers in and keep them coming back. So how do you actually go about writing one of these engaging and informational pieces?

You’ve got the technical and practical tidbits down — now it’s time to write your very first blog post. And nope, this isn’t the space to introduce yourself and your new blog (i.e. “Welcome to my blog! This is the topic I’ll be covering. Here are my social media handles. Will you please follow?”).

Start with “low-hanging fruit,” writing about a highly specific topic that serves a small segment of your target audience.

That seems unintuitive, right? If more people are searching for a term or a topic, that should mean more readers for you.

But that’s not true. If you choose a general and highly searched topic that’s been covered by major competitors or more established brands, it’s unlikely that your post will rank on the first page of search engine results pages (SERPs). Give your newly born blog a chance by choosing a topic that few bloggers have written about.

If you need help, you can also use AI to help you create a blog post quickly. 

1. Choose a topic you’re passionate and knowledgeable about.

Before you write anything, pick a topic for your blog post. The topic can be pretty general to start. For example, if you're a company that sells a CRM for small-to-enterprise businesses , your post might be about the importance of using a single software to keep your marketing, sales, and service teams aligned.

Pro tip : You may not want to jump into a “how-to” article for your first blog post.

Your credibility hasn’t been established yet. Before teaching others how to do something, you’ll first want to show that you’re a leader in your field and an authoritative source.

For instance, if you‘re a plumber writing your first post, you won’t yet write a post titled “How to Replace the Piping System in your Bathroom.” First, you’d write about modern faucet setups, or tell a particular success story you had rescuing a faucet before it flooded a customer's house.

Here are four other types of blog posts you could start with:

• List (“Listicle”) : 5 ways to fix a leaky faucet
• Curated Collection : 10 faucet and sink brands to consider today
• SlideShare Presentation : 5 types of faucets to replace your old one (with pictures)
• News Piece : New study shows X% of people don't replace their faucet frequently enough

If you're having trouble coming up with topic ideas, a good topic brainstorming session should help. In the post I’ve linked, my colleague walks you through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, you would “iterate off old topics to come up with unique and compelling new topics.”

This can be done by:

• Changing the topic scope
• Adjusting your time frame
• Choosing a new audience
• Taking a positive/negative approach
• Introducing a new format

And if you’re still stuck, let’s take a look at some first blog post idea examples.

First Blog Post Ideas

The difference between [niche topic] and [niche topic], explained by a [niche expert].

• The Difference Between SEM and SEO, Explained by a Marketing Expert
• The Difference Between Sedans and Coupes, Explained by a Car Mechanic
• The Difference Between Baking and Broiling, Explained by a Professional Baker

The 10 Best and Worst [Niche Tools] for [Niche Activity]

• The 10 Best and Worst Writing Software for Fiction Writing
• The 10 Best and Worst CRMs for Nurturing Prospects
• The 10 Best and Worst Family Cars for Cross-Country Roadtrips

8 [Niche Activity] Common Mistakes (+ Ways to Fix Them)

• 8 Non-Fiction Writing Common Mistakes (+ Ways to Fix Them)
• 8 Salmon Broiling Common Mistakes (+ Ways to Fix Them)
• 8 Car Maintenance Common Mistakes (+ Ways to Fix Them)

9 Proven Tips for [Niche Activity]

• 9 Proven Tips for Checking Plumbing Problems under Your Kitchen Sink
• 9 Proven Tips for Writing a Non-Fiction Bestseller
• 9 Proven Tips for Doing DIY Car Maintenance

Why We/I Switched from [Niche Tool] to [Niche Tool] (Comparison)

• Why We Switched from Pipedrive to HubSpot (Comparison)
• Why I Switched from Microsoft Word to Scrivener (Comparison)
• Why We Switched from iMacs to Surface Studio (Comparison)

[Niche Tool] vs [Niche Tool]: Which [Tool] is Best for You?

• Zendesk vs Freshcaller: Which Call Software is Best for You?
• Air Fryer vs Convection Oven: Which One is Best for You?
• Mazda Miata vs Toyota Supra: Which Sports Car is Best for You?

The Ultimate Roundup of [Niche Activity] Tips and Tricks

• The Ultimate Roundup of Novel Writing Tips and Tricks
• The Ultimate Roundup of Macaroon Baking Tips and Tricks
• The Ultimate Roundup of Solo Traveling Tips and Tricks

Want some real examples of blog posts? See what your first blog post can look like based on the topic you choose and the audience you're targeting.

2. Target a low-volume keyword to optimize around.

Finding a keyword with low searches in Google (I recommend sticking to about 10 to 150 monthly searches). These topics offer less competition and should therefore allow your new blog post to rank more easily.

To choose a topic, you can either do a traditional brainstorming session or carry out keyword research. I suggest the latter because you can actually see how many people are looking for that topic.

Now, don’t be intimidated by the term “ keyword research .” It’s not just for marketers, but for new bloggers, too. And it’s really easy to do.

To jumpstart your keyword research, first begin by identifying the general topic of your blog.

Say you’re a plumber. Your general, high-level topic might be “plumbing” (67K monthly searches).

Next, put this term into a keyword research tool such as:

• Ubersuggest
• Wordtracker

When you run this term through the tool, a list of related keywords will appear. Scan the list and choose one with a lower search volume. For this example, we’ll use “under sink plumbing” (1.4K monthly searches).

Run that keyword in the keyword research tool again. Look at the related keywords. Find one with a lower search volume. Do that again.

For this example, we’ll settle on “plumbing problems under kitchen sink” (10 monthly searches). That’s the topic for our first post.

TLDR ; Choose a low-volume, low-competition keyword that will ensure your first post ranks.

For more help on keyword research, here are more resources you can use:

• How to Do Keyword Research for SEO: A Beginner's Guide
• How to Perform Keyword Research and Rank
• Top Tools For Finding Long-Tail Keywords

3. Google the term to understand your audience’s search intent.

You’ve got your topic — now, you need to check that the user’s search intent would be fulfilled by a blog post.

What does that mean?

If someone is looking for “plumbing problems under a kitchen sink,” they might be looking for a tutorial, a diagram, an article, or a product that can fix the issue. If they’re looking for the first three, you’re good — that can be covered in a blog post. A product, however, is different, and your blog post won’t rank.

How do you double-check search intent?

Google the term and look at the results. If other articles and blog posts rank for that term, you’re good to go. If you only find product pages or listicles from major publications, then find a new topic to cover in your first post.

Consider the term “under sink plumbing bathroom” (30 monthly searches). It seemed like a perfect fit because it had low monthly searches.

Upon Googling the term, I found product carousels, product pages from Home Depot and Lowes, and guides written by major publications. (You’ll also want to avoid topics that have been covered by major publications, at least for now.)

TLDR ; Before writing your first blog post about a low-volume topic, double-check the user intent by Googling the keyword. Also, don’t forget to take a look at who’s written about that topic so far. If you see a major brand, consider writing about another topic.

4. Find questions and terms related to that topic.

You’ve got a highly unique topic that’s been covered by just a few people so far. It’s time to flesh it out by covering related or adjacent topics.

Use the following tools:

• Answer the Public : When you place your keyword into this tool, it will give you a list of questions related to that term.
• Google : Google is your best friend. Search for the term and look under “People also ask” and “People also search for.” Be sure to touch upon those topics in the post.

You can also use these keyword research tools we mentioned above in step one.

5. Come up with a working title.

You might come up with a few different working titles — in other words, iterations of approaching that topic to help you focus your writing.

For example, you may decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.

Let's take a real post as an example: " How to Choose a Solid Topic for Your Next Blog Post ."

Appropriate, right? The topic, in this case, was probably “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”

See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.

6. Create an outline.

Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info in a way so readers aren‘t intimidated by length or amount of content. This organization can take multiple forms — sections, lists, tips — whatever’s most appropriate. But it must be organized!

Featured Resource: 6 Free Blog Post Templates

Download These Templates for Free

Let's take a look at the post, " How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy. " There‘s a lot of content in the piece, so it’s broken up into a few sections using descriptive headers. The major sections are separated into subsections that go into more detail, making the content easier to read.

To complete this step, all you really need to do is outline your post. This way, before you start writing, you'll know which points you want to cover and the best order to do so. And to make things even easier, you can download and use our free blog post templates , which are pre-organized for six of the most common blogs. Just fill in the blanks!

7. Write an intro (and make it captivating).

We've written more specifically about writing captivating introductions in the post " How to Write an Introduction ," but let's review, shall we?

First, grab the reader‘s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they’ll stop reading (even before they've given your post a fair shake). You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.

Then, describe the purpose of your post and explain how it will address a problem the reader may be experiencing. This will give the reader a reason to continue reading and show them how the post will help them improve their work or lives.

Here‘s an example of an intro I think does a good job of attracting a reader’s attention right away:

“Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction.”

8. Build out each section of your outline.

The next step — but not the last — is actually writing the content. We can't forget about that, of course.

Now that you have your outline or template, you're ready to fill in the blanks. Use your outline as a guide and expand on all points as needed. Write about what you already know, and if necessary, conduct additional research to gather more information, examples, and data to back up your points, while providing proper attribution when incorporating external sources. When you do, always try to find accurate and compelling data to use in your post.

If you‘re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:

• HubSpot's AI Blog Writer : Tools like HubSpot's AI Blog Writer can be a valuable asset for beginners and seasoned bloggers alike. It simplifies the process of creating SEO-friendly and engaging blog content, which is crucial for connecting with your audience and enjoying the benefits of blogging.
• Power Thesaurus : Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a number of alternative word choices from a community of writers.
• ZenPen : If you're having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” designed to help you get words down without having to fuss with formatting right away.
• Cliché Finder : Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.

You can also refer to our complete list of tools for improving your writing skills . And if you're looking for more direction, the following resources are chock-full of valuable writing advice:

• Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember
• How to Write Compelling Copy: 7 Tips for Writing Content That Converts
• How to Write With Clarity: 9 Tips for Simplifying Your Message
• The Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to Anyone
• Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting

9. Publish and promote your first post any way you can.

As a new blogger, you likely don’t have a social media following yet. Thankfully, you don’t need a huge following before you can create a promotion strategy.

A promotion strategy is your master plan for how you create, post, and engage with your social media content. It helps you take advantage of social and digital technologies to share your business, or in this case, your content. Having a solid promotional strategy offers your audience from different marketing channels more ways to find your blog posts.

Here are more blog post promotion resources:

• 12 Tried-and-True Ways to Promote Your Blog Posts
• 10 Sites You Can Use for Free Blog Promotion
• 9 Link Building Email Outreach Templates That Actually Work
• Inbound Link Building 101: 34 Ways to Build Backlinks for SEO
• 11 Creative (But 100% White Hat!) Ways to Earn Backlinks

Before you write a blog, make sure you know the answers to questions like, “Why would someone keep reading this entire blog post?” and “What makes our audience come back for more?”

To start, a good blog post is interesting and educational. Blogs should answer questions and help readers resolve a challenge they're experiencing — and you have to do so in an interesting way.

It‘s not enough just to answer someone’s questions — you also have to provide actionable steps while being engaging. For instance, your introduction should hook the reader and make them want to continue reading your post. Then, use examples to keep your readers interested in what you have to say.

Remember, a good blog post is interesting to read and provides educational content to audience members.

Want to learn how to apply blogging and other forms of content marketing to your business?

Check out HubSpot Academy's free content marketing course .

Now, let's dive into some formatting guidelines to use before you publish your blog posts.

Blog Format Guidelines

• Include H2s to arrange ideas.
• Center your Images.
• Add alt text.
• Keep your sentences clear and concise.
• Use media with purpose.

1. Include H2s to arrange ideas.

When you begin typing your blog content, it’s important that you divide paragraphs into sections that make it easier for the reader to find what they need.

If you’re just starting out, then focus on the overarching H2s you want to talk about, and you’ll be able to branch off into subheaders and more naturally as you continue.

2. Center your images.

This is a simple practice that can help your content look more professional with little effort. Centering your images keeps the reader’s attention drawn to the subject — not searching for elsewhere.

Centering also looks better when translating from PC to mobile devices. As formatting transitions to small screens or windows, a centered image will remain the focal point.

3. Add alt text.

So those images you centered earlier, make sure you have descriptive alt text for them, too.

Image alt text allows search engines, like Google, to crawl and rank your blog post better than pages lacking the element. It also leads readers to your blog post if the keywords included are what they searched for in the first place.

Besides SERP features, image alt text is beneficial to readers by providing more accessibility. Image alt text allows people to better visualize images when they can’t see them, and with assistive technology, can be auditorily read aloud for people to enjoy.

4. Keep your sentences short and concise.

When you begin working on the body of your blog post, make sure readers can clearly understand what you’re trying to accomplish.

You shouldn’t feel pressure to elongate your post with unnecessary details, and chances are that if you keep it concise, readers will derive more value from your work.

5. Use media with a purpose.

Break up the monotony of your blog post with some multimedia content where seen fit.

Your reader will enjoy visiting a blog page with images, videos, polls, audio or slideshows as opposed to a page of black and white text.

It also makes it more interactive and improves your on-page search engine optimization (SEO).

Now, do you want some real examples of blog posts? See what your first blog post can look like based on the topic you choose and the audience you're targeting.

• List-Based Post
• Thought Leadership Post
• Curated Collection Post
• SlideShare Presentation
• Newsjacking Post
• Infographic Post
• How-to Post

1. List-Based Blog Post

List-based post example: 17 blogging mistakes to avoid in 2021, according to hubspot bloggers.

List-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses sub-headers to break down the blog post into individual pieces, helping readers skim and digest your content more easily.

As you can see in the example from our blog, listicles can offer various tips and methods for solving a problem.

2. Thought Leadership Post

Example: how hubspot's customers are shaping the next normal.

Thought leadership posts allow you to share your expertise on a particular subject matter and share firsthand knowledge with your readers.

These pieces — which can be written in the first person, like the post shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.

3. Curated Collection Post

Example: 8 examples of evolution in action.

Curated collections are a special type of listicle blog post. Rather than sharing tips or methods for doing something, this type of blog post shares a list of real examples that all have something in common in order to prove a larger point.

In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.

4. Slide Presentation

Example: the hubspot culture code.

HubSpot Slides is a presentation tool that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, SlideShare blog posts help you promote your SlideShare so that it can generate a steady stream of visitors.

Unlike blogs, slide decks don't often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your SlideShare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.

Need some slideshow ideas? In the example above, we turned our company's “Culture Code” into a slides presentation that anyone can look through and take lessons from, and then promoted it in a blog post.

5. Newsjacking Post

Example: ivy goes mobile with new app for designers.

“Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers' attention and, while offering them timeless professional advice, prove your blog is a trusted resource for learning about the big things that happen in your industry.

The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that was launched just for interior designers. Houzz didn‘t launch the app, but the news of its launching is no less important to Houzz’s audience.

6. Infographic Post

Example: the key benefits of studying online [infographic].

For example, when you're looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even engaging infographic can keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.

7. How-to Post

Example: how to write a blog post: a step-by-step guide.

For this example, you need not look any further than the blog post you‘re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject.

The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.

8. Guest Post

Example: your bookmarkable guide to social media image sizes in 2021 [infographic].

Additionally, these posts give your blog variety in topic and viewpoint. If your customer has a problem you can't solve, a guest post is a great solution.

If you begin accepting guest posts, set up editorial guidelines to ensure they're up to the same standards as your posts.

So we’ve gone through the different types of blog posts you can make, but how do you consistently make quality blog posts that your viewers will enjoy?

• Draw from your buyer personas and what you know about your audience.
• Pull from your content strategy and/or brainstormed topics.
• Identify what's missing from the existing discourse.
• Choose what type of blog post you're writing.
• Generate a few different titles and choose the best one.
• Create your outline and designate keyword-rich H2s and H3s.
• Write your blog post!
• Proofread your post.
• Add images and other media elements to support your ideas.
• Upload your post into your CMS.
• Determine a conversion path (what you want your audience to do next).
• Add calls to action to guide your audience to take action.
• Link to other relevant blog posts within your content.
• Optimize for on-page SEO.
• Publish and promote the blog post.
• Track the performance of the blog post over time.

1. Draw from your buyer personas and what you know about your audience.

Before you start writing your blog post, make sure you have a clear understanding of your target audience.

Ask questions like: What do they want to know about? What will resonate with them?

This is where the process of creating buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post.

For instance, if your readers are millennials looking to start a business, you probably don't need to provide them with information about getting started in social media — most of them already have that down.

If you haven’t developed buyer personas yet, I’ve found that it’s easiest to get started by gathering the information you already have about your audience and looking for trends. Sending out feedback surveys and interviewing followers can also be helpful.

Does your blog attract a specific age group? Does your audience live in a certain region? How do readers typically discover your content? Finding answers to these questions can help you get a better idea of who your buyer persona is.

2. Pull from your content strategy and/or brainstormed topics.

If you already have a pre-existing portfolio to look back on, it would benefit you to pull from those brainstormed post ideas or previous content strategy.

One thing that’s been helpful for me is specifically looking at content performance data when brainstorming ideas. In doing this, I’ve discovered which topics tend to resonate with my audience (and which ones don’t) and created content around them.

By focusing on your core blog topics, or clusters , you can establish yourself as a thought leader, gain the trust of your audience, rank better on search engines, and attract new readers.

3. Identify what’s missing from the existing discourse.

Fill in the gaps of the existing discourse in the topic of your choosing.

You want to meet a need that hasn’t already been met in your topic cluster. Otherwise, you run the risk of writing content for topics that are already over-saturated.

It’s hard to beat saturated search queries when you’re trying to rank against high authority publications — but not impossible if your content is answering the queries the competition hasn’t.

To discover what’s missing within a topic, I conduct a competitive analysis to see what my competitors offer in their content and how I can make my blog post better. Here are some things to look out for:

• Unanswered user queries
• Content depth
• Content freshness
• Media richness
• User experience

If your competitors are lacking in any of these areas, you can use that to your advantage and focus on them when writing your blog post.

Another way to differentiate your blog is by offering original data, quotes, or perspectives. Some of my best performing posts have come from getting a unique quote from an industry expert.

4. Choose what type of blog post you’re writing.

There are several types of blog posts you can create, and they each have different formats to follow.

Six of the most common formats include:

• The List-Based Post
• The “What Is” Post
• The Pillar Page Post (“Ultimate Guide”)
• The Newsjacking Post
• The Infographic Post
• The “How-To” Post

Save time and download six blog post templates for free.

5. Generate a few different titles and choose the best one.

Your blog title should tell readers what to expect, yet it should leave them wanting to know more — confusing, right?

This is why when you’re coming up with a blog post title that you should brainstorm multiple ones instead of just one. I find it helpful to share these titles with a couple coworkers to get their feedback and see which one is most engaging to them.

I’ve also enlisted the help of ChatGPT to generate sample blog post titles by inputting a prompt like, “Write a list of blog titles about [topic].” Even if it doesn’t give you exactly what you want, it can still get ideas flowing.

6. Create your outline and designate keyword-rich H2s and H3s.

When outlining, you need to center your main ideas with keyword-rich H2s and H3s. These are going to be your headers and subheaders that readers typically search for, and the information that Google crawls when indexing and ranking content.

I use keyword research tools, like Ahrefs and Semrush , to find the best words for my blog post. To find the right keywords, I focus on the following elements:

• Relevance to topic and search intent
• How authoritative my blog is on the topic
• The amount of search traffic my blog could gain

Remember, your outline should serve as a guide to make writing your blog post easier, so make sure you include all the important points you want to discuss and organize them in a logical flow.

7. Write your blog post!

I already told you how to build out your outline earlier in the post, so we'll quickly go over the main points once more.

You‘ve already outlined your main headings and subheadings, so now’s the time to add the body.

Write about what you already know, and if necessary, conduct additional research to gather more information, examples, and data to back up your points, while providing proper attribution when incorporating external sources. When you do, always try to find accurate and compelling data to use in your post.

This is also your opportunity to show personality in your writing. Blog posts don‘t have to be strictly informational, they can be filled with interesting anecdotes and even humor if it serves a purpose in expressing your ideas. It also factors into creating and maintaining your blog’s brand voice .

Don‘t be discouraged if you’re having trouble stringing sentences together, you're not alone. Finding your “flow” can be challenging, but there are many tools to ease the process. Software such as HubSpot's Free AI Blog Writer can help you generate copy for your blog post. You can even use it to outline and generate title ideas.

8. Proofread your post.

The editing process is an important part of blogging — don't overlook it. I tend to self-edit while I write, but it’s essential to get a second pair of eyes on your post before publishing.

Consider enlisting the help of The Ultimate Editing Checklist and ask a grammar-conscious co-worker to copy edit and proofread your post. I also really enjoy free grammar checkers, like Grammarly , to help proofread while I’m writing.

If you're looking to brush up on your self-editing skills, turn to these helpful posts for some tips and tricks to get you started:

• How to Become a (Better) Editor: 13 Editorial Tips
• How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
• 10 Simple Edits That'll Instantly Improve Any Piece of Writing

9. Add images and other media elements to support your ideas.

When you're finished checking for grammar, shift your focus to adding other elements to the blog post than text. There’s much more to making a good blog post than copy, here’s some following elements to add in support of your ideas:

Featured Image

Choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are more responsible than ever for the success of your blog content.

For help selecting an image for your post, read " How to Select the Perfect Image for Your Next Blog Post " and pay close attention to the section about copyright law.

Visual Appearance

No one likes an unattractive blog post. And it‘s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.

In a well-formatted and visually-appealing blog post, you'll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently.

Here's an example of what that looks like:

Screenshots should always have a similar, defined border so they don‘t appear as if they’re floating in space — that style should stay consistent from post to post.

Maintaining this consistency makes your content look more professional and easier on the eyes.

Topics and Tags

Tags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a blog tagging strategy.

Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.

10. Upload your post into your CMS.

You filled out your blog post with all the optimized content you can, now is the time to publish it in your content management system.

I also use this step as an opportunity to double check my post for any errors that were potentially missed during the proofreading process. It’s especially important to preview your post before publishing to make sure there aren’t any formatting issues.

You can opt to post your content immediately, save it as a draft, or schedule when you want it to be posted live in case you adhere to a posting schedule.

11. Determine a conversion path (what you want your audience to do next).

A conversion path is a process by which an anonymous website visitor becomes a known lead. It sounds simple enough, but creating an effective conversion path requires a clear understanding of your target audience and their needs.

Having a conversion path is important because when you share your content on the web, you should have an idea of what your audience should do next, or in other words, provide them with a path forward.

The HubSpot Flywheel model is a great example of this as it shows how our organization gains and maintains leads.

12. Add calls to action to guide your audience to take action.

Call to action (CTA) are a part of a webpage, advertisement, or piece of content that encourages the audience to do something. You can add them to your blog post to guide your reader with “next steps” or a conversion path.

Different types of call to actions include asking readers to:

• Subscribe to your newsletter to see when you publish more content.
• Join an online community in your blog domain.
• Learn more about a topic with downloadable content.
• Try something for free or discount to convert readers to customers.

To get a better idea of how to make a CTA that readers want to click, we have a whole list of effective call to action examples for you to check out.

13. Link to other relevant blog posts within your content.

When you’re completing your blog post, you should link relevant content throughout it. An effective way to do this is to link within the same content cluster.

One thing I do to make finding relevant links easier is going to my search browser and typing “site:website.com: keyword.” By doing this, you can find all the posts you have published on that topic.

Keeping relevant content throughout your post can provide your readers with more helpful information, and potentially boost search engine rankings with corresponding longtail keywords .

But we’ll talk more about how to improve your ranking in the next step.

14. Optimize for on-page SEO.

After you finish writing, go back and optimize the on-page elements of your post.

Don‘t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won‘t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google's smarter than that!

Here's a little blog SEO reminder about what you should review and optimize:

Write your meta description.

Meta descriptions are the descriptions below the post‘s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.”

While meta descriptions no longer factor into Google‘s keyword ranking algorithm, they give searchers a snapshot of what they’ll get from reading the post and help improve your clickthrough rate from search.

Optimize your page title and headers.

Most blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you've followed our formula so far, you should already have a working title that will naturally include keywords or phrases your target audience is interested in.

Don‘t over-complicate your title by trying to fit in keywords where they don’t naturally belong. With that said, if there are clear opportunities to add keywords you‘re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in the search engine results.

"The first component of a good title is that it needs to be scannable. People aren’t reading every word of your thoughtfully crafted headline. If you’re following a search-focused strategy, make sure to include the keyword at the beginning," Del Principe says.

Consider anchor text best practices as you interlink to other pages.

Anchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site because search engines take that into consideration when ranking your page for certain keywords.

It‘s also important to consider which pages you link to. Consider linking pages that you want to rank for a specific keyword. You could end up getting it to rank on Google’s first page of results instead of its second page — and that isn’t small potatoes!

Write alt text for all of your images.

Alt text conveys the “why” of an image as it relates to the content of your blog post to Google. By adding alt text correlating to the topic clusters and keywords of the post, Google can better direct users’ searches to you.

Check that all images are compressed for page speed.

When Google crawls different websites, a page’s load speed holds weight in page ranking. Make sure the images you include throughout the page aren’t unnecessarily large to shorten the duration it takes to load.

Use apps like Squoosh to minimize the size of your images without losing the quality.

Ensure that your blog post is mobile friendly.

More than 60% of organic visits are carried out on a mobile device. As such, having a website with a responsive design is critical. In addition to making sure your website‘s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.

15. Publish and promote the blog post.

Share your post across all the marketing channels in your repertoire. The further the reach, the more of a possibility that readers will find it.

Channels to expand your blog post promotion strategy include:

• Social Media Marketing : Sharing your content on the most popular social media networks like Twitter, Instagram, TikTok, etc.
• Email Marketing : Sharing the newest post with your email subscribers to find.
• Boosted Posts or Paid Ads : Allocating budget toward advertisement on search engines inorganically.
• Word of Mouth Marketing : Actively influencing people to read your content organically.

16. Track the performance of the blog post over time.

Your post is published for the world to see, make sure you’re keeping an eye on its performance over time so you can see if your blog post strategy is working well enough for your goals.

Here are some blog KPIs I like to keep track of:

• Total traffic per post
• Average CTR
• Average SERP position
• Traffic source breakdown
• Number of search queries per post
• Average comments per post
• Social shares per post
• New blog leads
• Conversion rate

There’s a plethora of website traffic analysis tools that you can take advantage of to better understand your audience’s behavior on your blog posts.

Quick Blog Writing Tips

If you’re feeling stuck as a new writer, don’t give up. It gets easier with practice. Whether you’re struggling with writer's block or wanting some ways to add depth to your content, here are some quick tips I compiled to help take your blog writing to the next level:

If you don’t know where to start, start by telling a story.

When you’re facing writer’s block, start with what you know. Not only will sharing personal anecdotes help you get ideas flowing, but it can also keep your readers engaged with what you’re saying.

Stories can simplify complex concepts and make your content more relatable. Plus, they add a human touch and help set the tone for the rest of your blog post.

Include interesting quotes or facts for emphasis on the subject.

When you back up your ideas with unique, expert quotes or share facts from reliable sources, it shows that your blog post is well-researched and trustworthy.

If you don’t know where to start with finding quotes, think about the people you know and their expertise. For example, I’m lucky enough to have incredibly knowledgeable coworkers here at HubSpot that I can reach out to if I need a quote.

I’ve also reached out to connections on LinkedIn to see if they can provide a quote or know someone who can. HARO can also be a great resource if you need a quote in a pinch.

Make your content skimmable; break it into digestible chunks.

There’s nothing that turns readers off more than opening an article and seeing a large wall of text. Think about it: most internet users have a short attention span and tend to skim through content rather than reading every word.

That’s why I recommend breaking up your blog post into smaller chunks to make it more digestible. You can do this by utilizing subheadings (H2s, H3s, H4s, etc.), bullet points, and short paragraphs.

Not only does breaking up your content make your blog post more visually appealing, it also helps readers quickly find the information they’re looking for without getting lost in a sea of text.

Paint a full picture with images, graphics or video.

Aside from aesthetic appeal, visuals can help convey complex ideas in an easier way and help readers remember the information you share.

I recommend reading through your blog post and putting yourself in your reader’s shoes. Is there anything you wrote about that would be better explained with the support of an image or graphic?

For instance, whenever I write about the pros and cons of something, I like to create a graphic that shows those pros and cons in a side-by-side comparison.

I also look at search engines results when determining what images to add to my post. Does the SERP for the keyword you’re targeting have an image pack? See if you can add in images and optimize them with alt text to increase the chances of appearing in those results.

Each sentence should convey a single idea.

Keep it simple, stupid. There’s no reason to write overly complex sentences that confuse your readers. Instead, opt to convey your message in a simple and accessible manner. At the end of the day, readers just want to find the answers they’re looking for, and writing in a straightforward manner can effectively meet this need.

I like to use the Hemingway App to make sure that my writing doesn’t get too dense.

Use active voice.

Although your writing should captivate the reader, you should avoid overwhelming them with fluff. Using active voice can help keep your writing clear, concise, and energetic while still getting your point across.

For example, instead of saying something like “the product was loved by customers,” write “customers loved the product.”

Ready to blog?

Blogging can help you build brand awareness, become a thought-leader and expert in your industry, attract qualified leads, and boost conversions. Follow the steps and tips we covered above to begin publishing and enhancing your blog today.

Editor's note: This post was originally published in October 2013 and has been updated for comprehensiveness.

Don't forget to share this post!

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What is an Essay?

10 May, 2020

11 minutes read

Author:  Tomas White

Well, beyond a jumble of words usually around 2,000 words or so - what is an essay, exactly? Whether you’re taking English, sociology, history, biology, art, or a speech class, it’s likely you’ll have to write an essay or two. So how is an essay different than a research paper or a review? Let’s find out!

Defining the Term – What is an Essay?

The essay is a written piece that is designed to present an idea, propose an argument, express the emotion or initiate debate. It is a tool that is used to present writer’s ideas in a non-fictional way. Multiple applications of this type of writing go way beyond, providing political manifestos and art criticism as well as personal observations and reflections of the author.

An essay can be as short as 500 words, it can also be 5000 words or more.  However, most essays fall somewhere around 1000 to 3000 words ; this word range provides the writer enough space to thoroughly develop an argument and work to convince the reader of the author’s perspective regarding a particular issue.  The topics of essays are boundless: they can range from the best form of government to the benefits of eating peppermint leaves daily. As a professional provider of custom writing, our service has helped thousands of customers to turn in essays in various forms and disciplines.

Origins of the Essay

Over the course of more than six centuries essays were used to question assumptions, argue trivial opinions and to initiate global discussions. Let’s have a closer look into historical progress and various applications of this literary phenomenon to find out exactly what it is.

Today’s modern word “essay” can trace its roots back to the French “essayer” which translates closely to mean “to attempt” .  This is an apt name for this writing form because the essay’s ultimate purpose is to attempt to convince the audience of something.  An essay’s topic can range broadly and include everything from the best of Shakespeare’s plays to the joys of April.

The essay comes in many shapes and sizes; it can focus on a personal experience or a purely academic exploration of a topic.  Essays are classified as a subjective writing form because while they include expository elements, they can rely on personal narratives to support the writer’s viewpoint.  The essay genre includes a diverse array of academic writings ranging from literary criticism to meditations on the natural world.  Most typically, the essay exists as a shorter writing form; essays are rarely the length of a novel.  However, several historic examples, such as John Locke’s seminal work “An Essay Concerning Human Understanding” just shows that a well-organized essay can be as long as a novel.

The Essay in Literature

The essay enjoys a long and renowned history in literature.  They first began gaining in popularity in the early 16 th century, and their popularity has continued today both with original writers and ghost writers.  Many readers prefer this short form in which the writer seems to speak directly to the reader, presenting a particular claim and working to defend it through a variety of means.  Not sure if you’ve ever read a great essay? You wouldn’t believe how many pieces of literature are actually nothing less than essays, or evolved into more complex structures from the essay. Check out this list of literary favorites:

• The Book of My Lives by Aleksandar Hemon
• Notes of a Native Son by James Baldwin
• Against Interpretation by Susan Sontag
• High-Tide in Tucson: Essays from Now and Never by Barbara Kingsolver
• Slouching Toward Bethlehem by Joan Didion
• Naked by David Sedaris
• Walden; or, Life in the Woods by Henry David Thoreau

Pretty much as long as writers have had something to say, they’ve created essays to communicate their viewpoint on pretty much any topic you can think of!

The Essay in Academics

Not only are students required to read a variety of essays during their academic education, but they will likely be required to write several different kinds of essays throughout their scholastic career.  Don’t love to write?  Then consider working with a ghost essay writer !  While all essays require an introduction, body paragraphs in support of the argumentative thesis statement, and a conclusion, academic essays can take several different formats in the way they approach a topic.  Common essays required in high school, college, and post-graduate classes include:

Five paragraph essay

This is the most common type of a formal essay. The type of paper that students are usually exposed to when they first hear about the concept of the essay itself. It follows easy outline structure – an opening introduction paragraph; three body paragraphs to expand the thesis; and conclusion to sum it up.

Argumentative essay

These essays are commonly assigned to explore a controversial issue.  The goal is to identify the major positions on either side and work to support the side the writer agrees with while refuting the opposing side’s potential arguments.

Compare and Contrast essay

This essay compares two items, such as two poems, and works to identify similarities and differences, discussing the strength and weaknesses of each.  This essay can focus on more than just two items, however.  The point of this essay is to reveal new connections the reader may not have considered previously.

Definition essay

This essay has a sole purpose – defining a term or a concept in as much detail as possible. Sounds pretty simple, right? Well, not quite. The most important part of the process is picking up the word. Before zooming it up under the microscope, make sure to choose something roomy so you can define it under multiple angles. The definition essay outline will reflect those angles and scopes.

Descriptive essay

Perhaps the most fun to write, this essay focuses on describing its subject using all five of the senses.  The writer aims to fully describe the topic; for example, a descriptive essay could aim to describe the ocean to someone who’s never seen it or the job of a teacher.  Descriptive essays rely heavily on detail and the paragraphs can be organized by sense.

Illustration essay

The purpose of this essay is to describe an idea, occasion or a concept with the help of clear and vocal examples. “Illustration” itself is handled in the body paragraphs section. Each of the statements, presented in the essay needs to be supported with several examples. Illustration essay helps the author to connect with his audience by breaking the barriers with real-life examples – clear and indisputable.

Informative Essay

Being one the basic essay types, the informative essay is as easy as it sounds from a technical standpoint. High school is where students usually encounter with informative essay first time. The purpose of this paper is to describe an idea, concept or any other abstract subject with the help of proper research and a generous amount of storytelling.

Narrative essay

This type of essay focuses on describing a certain event or experience, most often chronologically.  It could be a historic event or an ordinary day or month in a regular person’s life. Narrative essay proclaims a free approach to writing it, therefore it does not always require conventional attributes, like the outline. The narrative itself typically unfolds through a personal lens, and is thus considered to be a subjective form of writing.

Persuasive essay

The purpose of the persuasive essay is to provide the audience with a 360-view on the concept idea or certain topic – to persuade the reader to adopt a certain viewpoint. The viewpoints can range widely from why visiting the dentist is important to why dogs make the best pets to why blue is the best color.  Strong, persuasive language is a defining characteristic of this essay type.

The Essay in Art

Several other artistic mediums have adopted the essay as a means of communicating with their audience.  In the visual arts, such as painting or sculpting, the rough sketches of the final product are sometimes deemed essays.  Likewise, directors may opt to create a film essay which is similar to a documentary in that it offers a personal reflection on a relevant issue.  Finally, photographers often create photographic essays in which they use a series of photographs to tell a story, similar to a narrative or a descriptive essay.

Drawing the line – question answered

“What is an Essay?” is quite a polarizing question. On one hand, it can easily be answered in a couple of words. On the other, it is surely the most profound and self-established type of content there ever was. Going back through the history of the last five-six centuries helps us understand where did it come from and how it is being applied ever since.

If you must write an essay, follow these five important steps to works towards earning the “A” you want:

• Understand and review the kind of essay you must write
• Brainstorm your argument
• Find research from reliable sources to support your perspective
• Cite all sources parenthetically within the paper and on the Works Cited page
• Follow all grammatical rules

Generally speaking, when you must write any type of essay, start sooner rather than later!  Don’t procrastinate – give yourself time to develop your perspective and work on crafting a unique and original approach to the topic.  Remember: it’s always a good idea to have another set of eyes (or three) look over your essay before handing in the final draft to your teacher or professor.  Don’t trust your fellow classmates?  Consider hiring an editor or a ghostwriter to help out!

If you are still unsure on whether you can cope with your task – you are in the right place to get help. HandMadeWriting is the perfect answer to the question “Who can write my essay?”

A life lesson in Romeo and Juliet taught by death

Due to human nature, we draw conclusions only when life gives us a lesson since the experience of others is not so effective and powerful. Therefore, when analyzing and sorting out common problems we face, we may trace a parallel with well-known book characters or real historical figures. Moreover, we often compare our situations with […]

Ethical Research Paper Topics

Writing a research paper on ethics is not an easy task, especially if you do not possess excellent writing skills and do not like to contemplate controversial questions. But an ethics course is obligatory in all higher education institutions, and students have to look for a way out and be creative. When you find an […]

Art Research Paper Topics

Students obtaining degrees in fine art and art & design programs most commonly need to write a paper on art topics. However, this subject is becoming more popular in educational institutions for expanding students’ horizons. Thus, both groups of receivers of education: those who are into arts and those who only get acquainted with art […]

Frequently asked questions

What is an essay.

An essay is a focused piece of writing that explains, argues, describes, or narrates.

In high school, you may have to write many different types of essays to develop your writing skills.

Academic essays at college level are usually argumentative : you develop a clear thesis about your topic and make a case for your position using evidence, analysis and interpretation.

Frequently asked questions: Writing an essay

For a stronger conclusion paragraph, avoid including:

• Important evidence or analysis that wasn’t mentioned in the main body
• Generic concluding phrases (e.g. “In conclusion…”)
• Weak statements that undermine your argument (e.g. “There are good points on both sides of this issue.”)

Your conclusion should leave the reader with a strong, decisive impression of your work.

Your essay’s conclusion should contain:

• A rephrased version of your overall thesis
• A brief review of the key points you made in the main body
• An indication of why your argument matters

The conclusion may also reflect on the broader implications of your argument, showing how your ideas could applied to other contexts or debates.

The conclusion paragraph of an essay is usually shorter than the introduction . As a rule, it shouldn’t take up more than 10–15% of the text.

The “hook” is the first sentence of your essay introduction . It should lead the reader into your essay, giving a sense of why it’s interesting.

To write a good hook, avoid overly broad statements or long, dense sentences. Try to start with something clear, concise and catchy that will spark your reader’s curiosity.

Your essay introduction should include three main things, in this order:

• An opening hook to catch the reader’s attention.
• Relevant background information that the reader needs to know.
• A thesis statement that presents your main point or argument.

The length of each part depends on the length and complexity of your essay .

Let’s say you’re writing a five-paragraph  essay about the environmental impacts of dietary choices. Here are three examples of topic sentences you could use for each of the three body paragraphs :

• Research has shown that the meat industry has severe environmental impacts.
• However, many plant-based foods are also produced in environmentally damaging ways.
• It’s important to consider not only what type of diet we eat, but where our food comes from and how it is produced.

Each of these sentences expresses one main idea – by listing them in order, we can see the overall structure of the essay at a glance. Each paragraph will expand on the topic sentence with relevant detail, evidence, and arguments.

The topic sentence usually comes at the very start of the paragraph .

However, sometimes you might start with a transition sentence to summarize what was discussed in previous paragraphs, followed by the topic sentence that expresses the focus of the current paragraph.

Topic sentences help keep your writing focused and guide the reader through your argument.

In an essay or paper , each paragraph should focus on a single idea. By stating the main idea in the topic sentence, you clarify what the paragraph is about for both yourself and your reader.

A topic sentence is a sentence that expresses the main point of a paragraph . Everything else in the paragraph should relate to the topic sentence.

The thesis statement is essential in any academic essay or research paper for two main reasons:

• It gives your writing direction and focus.
• It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

The thesis statement should be placed at the end of your essay introduction .

Follow these four steps to come up with a thesis statement :

• Ask a question about your topic .
• Write your initial answer.
• Develop your answer by including reasons.
• Refine your answer, adding more detail and nuance.

A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

An essay isn’t just a loose collection of facts and ideas. Instead, it should be centered on an overarching argument (summarized in your thesis statement ) that every part of the essay relates to.

The way you structure your essay is crucial to presenting your argument coherently. A well-structured essay helps your reader follow the logic of your ideas and understand your overall point.

The structure of an essay is divided into an introduction that presents your topic and thesis statement , a body containing your in-depth analysis and arguments, and a conclusion wrapping up your ideas.

The structure of the body is flexible, but you should always spend some time thinking about how you can organize your essay to best serve your ideas.

The vast majority of essays written at university are some sort of argumentative essay . Almost all academic writing involves building up an argument, though other types of essay might be assigned in composition classes.

Essays can present arguments about all kinds of different topics. For example:

• In a literary analysis essay, you might make an argument for a specific interpretation of a text
• In a history essay, you might present an argument for the importance of a particular event
• In a politics essay, you might argue for the validity of a certain political theory

At high school and in composition classes at university, you’ll often be told to write a specific type of essay , but you might also just be given prompts.

Look for keywords in these prompts that suggest a certain approach: The word “explain” suggests you should write an expository essay , while the word “describe” implies a descriptive essay . An argumentative essay might be prompted with the word “assess” or “argue.”

In rhetorical analysis , a claim is something the author wants the audience to believe. A support is the evidence or appeal they use to convince the reader to believe the claim. A warrant is the (often implicit) assumption that links the support with the claim.

Logos appeals to the audience’s reason, building up logical arguments . Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

Collectively, these three appeals are sometimes called the rhetorical triangle . They are central to rhetorical analysis , though a piece of rhetoric might not necessarily use all of them.

The term “text” in a rhetorical analysis essay refers to whatever object you’re analyzing. It’s frequently a piece of writing or a speech, but it doesn’t have to be. For example, you could also treat an advertisement or political cartoon as a text.

The goal of a rhetorical analysis is to explain the effect a piece of writing or oratory has on its audience, how successful it is, and the devices and appeals it uses to achieve its goals.

Unlike a standard argumentative essay , it’s less about taking a position on the arguments presented, and more about exploring how they are constructed.

You should try to follow your outline as you write your essay . However, if your ideas change or it becomes clear that your structure could be better, it’s okay to depart from your essay outline . Just make sure you know why you’re doing so.

If you have to hand in your essay outline , you may be given specific guidelines stating whether you have to use full sentences. If you’re not sure, ask your supervisor.

When writing an essay outline for yourself, the choice is yours. Some students find it helpful to write out their ideas in full sentences, while others prefer to summarize them in short phrases.

You will sometimes be asked to hand in an essay outline before you start writing your essay . Your supervisor wants to see that you have a clear idea of your structure so that writing will go smoothly.

Even when you do not have to hand it in, writing an essay outline is an important part of the writing process . It’s a good idea to write one (as informally as you like) to clarify your structure for yourself whenever you are working on an essay.

Comparisons in essays are generally structured in one of two ways:

• The alternating method, where you compare your subjects side by side according to one specific aspect at a time.
• The block method, where you cover each subject separately in its entirety.

It’s also possible to combine both methods, for example by writing a full paragraph on each of your topics and then a final paragraph contrasting the two according to a specific metric.

Your subjects might be very different or quite similar, but it’s important that there be meaningful grounds for comparison . You can probably describe many differences between a cat and a bicycle, but there isn’t really any connection between them to justify the comparison.

You’ll have to write a thesis statement explaining the central point you want to make in your essay , so be sure to know in advance what connects your subjects and makes them worth comparing.

Some essay prompts include the keywords “compare” and/or “contrast.” In these cases, an essay structured around comparing and contrasting is the appropriate response.

Comparing and contrasting is also a useful approach in all kinds of academic writing : You might compare different studies in a literature review , weigh up different arguments in an argumentative essay , or consider different theoretical approaches in a theoretical framework .

The key difference is that a narrative essay is designed to tell a complete story, while a descriptive essay is meant to convey an intense description of a particular place, object, or concept.

Narrative and descriptive essays both allow you to write more personally and creatively than other kinds of essays , and similar writing skills can apply to both.

If you’re not given a specific prompt for your descriptive essay , think about places and objects you know well, that you can think of interesting ways to describe, or that have strong personal significance for you.

The best kind of object for a descriptive essay is one specific enough that you can describe its particular features in detail—don’t choose something too vague or general.

If you’re not given much guidance on what your narrative essay should be about, consider the context and scope of the assignment. What kind of story is relevant, interesting, and possible to tell within the word count?

The best kind of story for a narrative essay is one you can use to reflect on a particular theme or lesson, or that takes a surprising turn somewhere along the way.

Don’t worry too much if your topic seems unoriginal. The point of a narrative essay is how you tell the story and the point you make with it, not the subject of the story itself.

Narrative essays are usually assigned as writing exercises at high school or in university composition classes. They may also form part of a university application.

When you are prompted to tell a story about your own life or experiences, a narrative essay is usually the right response.

The majority of the essays written at university are some sort of argumentative essay . Unless otherwise specified, you can assume that the goal of any essay you’re asked to write is argumentative: To convince the reader of your position using evidence and reasoning.

In composition classes you might be given assignments that specifically test your ability to write an argumentative essay. Look out for prompts including instructions like “argue,” “assess,” or “discuss” to see if this is the goal.

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .

An argumentative essay tends to be a longer essay involving independent research, and aims to make an original argument about a topic. Its thesis statement makes a contentious claim that must be supported in an objective, evidence-based way.

An expository essay also aims to be objective, but it doesn’t have to make an original argument. Rather, it aims to explain something (e.g., a process or idea) in a clear, concise way. Expository essays are often shorter assignments and rely less on research.

An expository essay is a common assignment in high-school and university composition classes. It might be assigned as coursework, in class, or as part of an exam.

Sometimes you might not be told explicitly to write an expository essay. Look out for prompts containing keywords like “explain” and “define.” An expository essay is usually the right response to these prompts.

An expository essay is a broad form that varies in length according to the scope of the assignment.

Expository essays are often assigned as a writing exercise or as part of an exam, in which case a five-paragraph essay of around 800 words may be appropriate.

You’ll usually be given guidelines regarding length; if you’re not sure, ask.

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Ultimate Guide to Writing Your College Essay

Tips for writing an effective college essay.

College admissions essays are an important part of your college application and gives you the chance to show colleges and universities your character and experiences. This guide will give you tips to write an effective college essay.

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Learn some of the most common mistakes made on college essays

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Stuck on what to write your college essay about? Here are some exercises to help you get started.

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Learn how formal your college essay should be and get tips on how to bring out your natural voice.

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Student Stories

Student Story: Admissions essay about a formative experience

Get the perspective of a current college student on how he approached the admissions essay.

Student Story: Admissions essay about personal identity

Get the perspective of a current college student on how she approached the admissions essay.

Student Story: Admissions essay about community impact

Student story: admissions essay about a past mistake, how to write a college application essay, tips for writing an effective application essay, sample college essay 1 with feedback, sample college essay 2 with feedback.

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My Davidson | A Student Blog Photo Essay: English Scholars Go to AWP Conference

In February, Abbott Scholars in Davidson College’s English Department had the opportunity to attend the AWP (Association of Writers & Writer Programs) Conference in Kansas City. Check out their photos and reflections. 

About the Authors

Isabel smith '24: poetry & book fairs.

The Abbott Scholars Program allows students to spend a year crafting either a scholarly or creative thesis on a topic of their choice, working alongside a director, a reader, and the other scholars. You get an extended period of time to produce strong writing, opportunities to talk with visiting authors, and the ability to request funding for related research and travel.

Abbott Scholars

One travel opportunity is the chance to attend the Association of Writers & Writer Programs (AWP) conference, which seven of us went to in February of this year. This year, the conference was in Kansas City, and it lasted three days: Thursday to Saturday. Each of us individually picked what panels to go to each day. I am writing a poetry thesis, so the first talk I attended was “Sound and Color: Poets and Visual Artists in Exquisite Exchange.” The presentation was my favorite of all of them because of how illuminating and beautiful it was. Each poet had partnered with a visual artist, and they shared the process of working in tandem to create together, displaying photographs, blurbs of text exchanges, paintings, and finally, the finished poetry. Due to this experience, I decided to incorporate visual art into my own practice, and I have since begun working on finding available art as well as creating some myself. Additionally, my mother is a painter and my father is a poet, so I was very excited to share what I had learned with the both of them.

Throughout the few days, I attended panels on drafting tips and tricks (featuring Davidson Professors Parker and Shavers), sharing elegies, queer post-religious poetry, and trans poetics, all of which were a pleasure and incredibly helpful. Another important aspect of the conference was the bookfair. It was a labyrinth, spanning an entire floor of the huge conference center. Besides fun and silly booths — like one labeled “Poetic Help”  — the bookfair featured presses, literature reviews, and MFA programs, so I got the chance to talk to experts in the field of writing and publishing. They also tended to give out free books, excitingly, so I got quite the haul, all of which I can’t wait to read. At night, the seven of us — Tavie Kittredge, Michael Chapin, Nate Bagonza, Mason Davis, Taylor Dykes, Abby Morris, and myself — would explore the city, including events put on by AWPers. We went out to dinner together and attended the keynote, a poetry reading at a cat cafe, and a Rock & Roll-themed reading. It was amazing to bond with my peers and explore a new city. Thanks to the funding of the Abbott Scholars Program, I know much more about how to pursue a future in writing.

Michael Chapin ’24: Surrounded by Passionate Writers

The seven of us traveling together really solidified the bonds we’ve been building over the past semester and allowed us to spend time together outside of our thesis work, whether that was over Thai or ramen for dinner or just taking the time to explore the city. 

Getting to spend that time at AWP was incredibly special because, for me at least, it was the first time being surrounded by people deeply connected and committed to writing in all its forms. We attended events ranging from poetry readings at cat cafés to queer narrative presentations in speakeasy bars. 

My personal highlight of the conference was listening to Jericho Brown deliver the keynote speech in which he called on us to challenge the world as we know it — to challenge book bans and our perception of the world as impossible to change. Brown asked why we can’t imagine a better world while acknowledging that a better world is not created without a fight. A quote from the speech that has stuck with me in the weeks since was his question: “If the fight is against fascism, who do we need to be if we lose that fight?” And then, who do we need to be to win?

Trying a taste of Kansas City barbecue!

Exploring the streets of Kansas City.

Mason Davis '24: The Impact of AWP

The best part of the conference? Talking to authors, talking to MFA directors, talking to independent publishers … Being honest about what I wanted to know and not feeling awkward about lacking experience was so valuable. 

The best single moment I had was cornering Susan Choi and telling her how much I loved  Trust Exercise . She seemed so delighted that I loved the book, which warmed my heart. AWP carried an infectious feeling of immense creative potential that has stuck with me vividly.

Now that I’ve seen a piece of the literary world, I want to be a part of it. I loved talking about books and the book-world all day. It felt a bit like the Davidson College campus except that  everyone wants to do creative writing. That was a dream for me. I felt sad coming back to reality ... Sitting side-by-side with people who have just done a fantastic reading, or highly regarded editors, or publishers etc. etc. made me feel like my goals are imminently possible. There is so, so much writing out there and so many people making it work, somehow. If they can do it, so can I. 

I'd also been skeptical about MFA programs (how will I afford it? is it even necessary?), but meeting all those MFA students and directors has convinced me that I'd be doing myself a serious disservice by not applying to programs in the next 1-5 years, depending on where life takes me. Not to get ahead of myself.

I want to express my gratitude to the Abbott family (and personally Susan, who was so wonderful to share a dinner with) for the opportunity to, in a sense, role-play as a 'real' writer for an extended weekend and get to try on those shoes. I liked how they fit. I can only speak with certainty for myself, but I know I felt (re)invigorated in becoming a person of letters.

Keep Exploring

Learn more about English at Davidson College

Learn more about the Abbott Scholars Program

• March 26, 2024
• My Davidson

Schneier on Security

Xz utils backdoor.

The cybersecurity world got really lucky last week. An intentionally placed backdoor in xz Utils, an open-source compression utility, was pretty much accidentally discovered by a Microsoft engineer—weeks before it would have been incorporated into both Debian and Red Hat Linux. From ArsTehnica :

Malicious code added to xz Utils versions 5.6.0 and 5.6.1 modified the way the software functions. The backdoor manipulated sshd, the executable file used to make remote SSH connections. Anyone in possession of a predetermined encryption key could stash any code of their choice in an SSH login certificate, upload it, and execute it on the backdoored device. No one has actually seen code uploaded, so it’s not known what code the attacker planned to run. In theory, the code could allow for just about anything, including stealing encryption keys or installing malware.

It was an incredibly complex backdoor . Installing it was a multi-year process that seems to have involved social engineering the lone unpaid engineer in charge of the utility. More from ArsTechnica:

In 2021, someone with the username JiaT75 made their first known commit to an open source project. In retrospect, the change to the libarchive project is suspicious, because it replaced the safe_fprint function with a variant that has long been recognized as less secure. No one noticed at the time. The following year, JiaT75 submitted a patch over the xz Utils mailing list, and, almost immediately, a never-before-seen participant named Jigar Kumar joined the discussion and argued that Lasse Collin, the longtime maintainer of xz Utils, hadn’t been updating the software often or fast enough. Kumar, with the support of Dennis Ens and several other people who had never had a presence on the list, pressured Collin to bring on an additional developer to maintain the project.

There’s a lot more. The sophistication of both the exploit and the process to get it into the software project scream nation-state operation. It’s reminiscent of Solar Winds, although (1) it would have been much, much worse, and (2) we got really, really lucky.

I simply don’t believe this was the only attempt to slip a backdoor into a critical piece of Internet software, either closed source or open source. Given how lucky we were to detect this one, I believe this kind of operation has been successful in the past. We simply have to stop building our critical national infrastructure on top of random software libraries managed by lone unpaid distracted—or worse—individuals.

Another explainer .

Tags: backdoors , cybersecurity , hacking , malware , open source , social engineering

Posted on April 2, 2024 at 2:50 PM • 15 Comments

Erdem Memisyazici • April 2, 2024 4:01 PM

I think a better solution is to teach people what mobbing is with tools and examples. How did the developer in question not recognize that these people popping out of nowhere are all of a sudden making demands to control his software?

It’s likely that he thought they were respectful individuals making good points online as they should have been.

Real Questions:

Did GitHub warn him? That is a large company, how did they not know state actors are on their platform and lead them to a honeypot instead?

Could he not sell his access himself without state actor influence just like a large company could sell “we accidentallied that code” sort of commits?

Why I Ask Them:

The article says, “… managed by lone unpaid distracted—or worse—individuals.” but companies who hardcoded admin credentials like Cisco etc. were neither unpaid, distracted, nor worse … individuals.

He has no way of knowing if those are hacked accounts or real people, no access to their IPs, or any sort of confirmation but Github does have some of that data.

Linux distros are stakeholders here but companies like RedHat check the code before getting the latest version of anything in. You hope your distro does the same or good luck going over every commit yourself.

That being said most people know that everything doesn’t need a daily update to be secure (i.e. module with the function ‘fibonacci’ is probably going to stay the same for the next millenium).

This goes for hardware too. Most 90s computers weren’t hit by Spectre and Meltdown.

BCS • April 2, 2024 4:18 PM

Another consideration, from what I’ve seen, a big chunk of the exploit was implemented in terms of the build and test system. The fact that it’s possible for a build step of the final library to access test inputs seems like a major open door. While there may have been good reasons to use glorified shell scripts run in shared directory as a build process 20-40 years ago, the average cell phone has the compute, storage and OS feature set to do a lot better for isolated and hermetic build today.

While I won’t claim it’s perfect or say more than it would be my preference, tools like Bazel (or any of its competitors with similar priorities) would have made this sort of injection much harder to pull off unnoticed and also make it much simpler to search for other such attacks once an injection vector is identified.

vas pup • April 2, 2024 4:26 PM

See with the eyes of autistic people https://www.dw.com/en/autism-awareness-see-with-the-eyes-of-autistic-people/a-61322416

This is extract: “>Autistic people train themselves to reduce as many external impulses as possible. That enables them to concentrate on a single thing — and ignore everything else.

Little things can disrupt that concentration massively. It might only be the flickering of a lamp. This hyper-focus, or absolute concentration on a single thing, can have negative effects. It can be that autistic people stop receiving feelings of hunger or thirst, regardless of whether it is cold or hot outside. Every effort is concentrated on the one thing. It can be solving complicated mathematical problems or developing computer software. Autistic people have become very popular employees for IT companies because they won’t be disturbed by anything or anyone.”

Sounds familiar? Read the whole article if interested before sanitized by no reason.

Nick Alcock • April 2, 2024 5:15 PM

@vas pup, it sounds familiar (well, it should), but what on earth does it have to do with the xz backdoor? Nothing.

There is one constraint on the injected code — it must be quite short, because it has to fit in the presented public key’s n value (!) after de-chacha20-ification. But that’s more than enough to start, say, netcat, or an encrypted socat, and then it really is game over…

smb • April 2, 2024 5:31 PM

Not a big deal, but the wired article linked at the end is just a reprint of the Ars article, minus the illustrations.

cybershow • April 2, 2024 6:21 PM

The proximity of Microsoft to this accidental discovery leaves me with questions and concerns. Am I the only one?

Hales • April 2, 2024 6:25 PM

I like Ariadne Space’s take on this:

There is no “supply chain” in reality, but there is an effort by corporations which consume software from the commons to pretend there is one in order to shift the obligations related to ingesting third-party code away from themselves and to the original authors and maintainers of the code they are using.

That doesn’t completely cover all situations here — a distro like Debian or Arch isn’t a corporate paid product — but I think it still highlights an interesting point. Expecting the developer of a small project to up their game is ineffective (they don’t have the resources) and counterproductive (they’ll probably think twice about publishing anything ever again).

The resources (workers & money) are with companies, organisations and governments that use these projects. These same groups are often creatively bankrupt (they couldn’t make & publish a small tool that everyone uses without turning it to garbage) and need the existence of small developers to make up for that.

I don’t think there is a practical solution solution other than getting big orgs to watch their upstreams more closely.

Hales • April 2, 2024 6:29 PM

Add: An example of “supply chains” can be seen with this recent Microsoft-ffmpeg interaction about a high-priority bug affecting Teams live events.

All the benefit, none of the responsibility.

Andy • April 2, 2024 8:40 PM

I agree. My money is on Mikeysoft orchestrating the whole thing to discredit FOSS and promote their own garbage, for sure backdoored software. What other software should we building on, oh why not Mikeysoft? It’s developed by many paid but far less qualified developers.

Dave • April 2, 2024 9:31 PM

He didn’t do that, he just offered to help. And if you’ve got one non-paid, half-burned-out volunteer running everything then it’d be quite easy to come in and help, and then slowly help out a bit more over time.

I don’t know how many things I use, or have used in the past, run by one guy, or perhaps two, who burned out and slowly faded away and the project went moribund. In fact github and similar are full of such things.

echo • April 2, 2024 10:58 PM

I posted on this days ago but it kept getting snarled in moderation so I stopped bothering.

What happened was an attack on an individuals mental health then pressure to obtain ownership which was then exploited. This is why human rights and equality matter. This little thing called economics theory alongside not excluding quality of life and mental health. Society matters. Security without any of these is not security.

Talking about “enshitification” tends to jam people’s heads up on a meme they can bikeshed, or getting lost in the weeds of the details of the technical exploit opens the door to navel gazing.

Linus Tarballs • April 3, 2024 12:35 AM

The main issue here, explained in CVE-2024-3094, is xz-utils release included a binary blob disguised as a test file, no source for this file is provided. That’s a red flag although is common ground on the linux kernel… The major issue with Unix operating systems lies in their library dependencies, which require developers to inform users about the specific libraries they need to use. In contrast, Windows provides a certain degree of isolation by allowing applications to rely on their own private libraries. However, it becomes the responsibility of developers to ensure the safety of these libraries, although they still need to trust Windows system libraries and the OS itself. Sharing libraries in an operating system is like sharing a room in your home with your neighbors. I would appreciate a Unix operating system that adopts a more private libraries philosophy.

Robin • April 3, 2024 3:38 AM

xkcd hits the bull’s eye, as so often:

‘ht tps://xkcd.com/2347/

piotras • April 3, 2024 4:17 AM

@Linus Tarballs

“Private” dynamically loaded libraries practiced on Windows is just an unnecessary complicated replacement for statically linked libraries. Any project can choose to link some or all of their dependencies statically. Or if they really like distributing all these .so’s along, add own loader code and do not rely on the standard linker/loader (some projects do it to implement “modules” or “plugins”). This way a project can have full control of what code they include.

But then, they have to maintain security patches and updates of these libraries themselves. And the product will consume more memory and disk space. Such approach has both pros and cons. Shared libraries were invented for a reason; sometimes that reason may not apply, e.g. for specific security-sensitive stuff.

Scott N Kurland • April 3, 2024 6:50 AM

The economics response to positive externalities is to subsidize them, right?

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Guest Essay

When I Became a Birder, Almost Everything Else Fell Into Place

Mr. Yong is a science writer whose most recent book, “An Immense World,” investigates animal perception.

Last September, I drove to a protected wetland near my home in Oakland, Calif., walked to the end of a pier and started looking at birds. Throughout the summer, I was breaking in my first pair of binoculars, a Sibley field guide and the Merlin song-identification app, but always while hiking or walking the dog. On that pier, for the first time, I had gone somewhere solely to watch birds.

In some birding circles, people say that anyone who looks at birds is a birder — a kind, inclusive sentiment that overlooks the forces that create and shape subcultures. Anyone can dance, but not everyone would identify as a dancer, because the term suggests, if not skill, then at least effort and intent. Similarly, I’ve cared about birds and other animals for my entire life, and I’ve written about them throughout my two decades as a science writer, but I mark the moment when I specifically chose to devote time and energy to them as the moment I became a birder.

Since then, my birder derangement syndrome has progressed at an alarming pace. Seven months ago, I was still seeing very common birds for the first time. Since then, I’ve seen 452 species, including 337 in the United States, and 307 this year alone. I can reliably identify a few dozen species by ear. I can tell apart greater and lesser yellowlegs, house and purple finches, Cooper’s and sharp-shinned hawks. (Don’t talk to me about gulls; I’m working on the gulls.) I keep abreast of eBird’s rare bird alerts and have spent many days — some glorious, others frustrating — looking for said rare birds. I know what it means to dip, to twitch, to pish . I’ve gone owling.

I didn’t start from scratch. A career spent writing about nature gave me enough avian biology and taxonomy to roughly know the habitats and silhouettes of the major groups. Journalism taught me how to familiarize myself with unfamiliar territory very quickly. I crowdsourced tips on the social media platform Bluesky . I went out with experienced birders to learn how they move through a landscape and what cues they attend to.

I studied up on birds that are famously difficult to identify so that when I first saw them in the field, I had an inkling of what they were without having to check a field guide. I used the many tools now available to novices: EBird shows where other birders go and reveals how different species navigate space and time; Merlin is best known as an identification app but is secretly an incredible encyclopedia; Birding Quiz lets you practice identifying species based on fleeting glances at bad angles.

This all sounds rather extra, and birding is often defined by its excesses. At its worst, it becomes an empty process of collection that turns living things into abstract numbers on meaningless lists. But even that style of birding is harder without knowledge. To find the birds, you have to know them. And in the process of knowing them, much else falls into place.

Birding has tripled the time I spend outdoors. It has pushed me to explore Oakland in ways I never would have: Amazing hot spots lurk within industrial areas, sewage treatment plants and random residential parks. It has proved more meditative than meditation. While birding, I seem impervious to heat, cold, hunger and thirst. My senses focus resolutely on the present, and the usual hubbub in my head becomes quiet. When I spot a species for the first time — a lifer — I course with adrenaline while being utterly serene.

I also feel a much deeper connection to the natural world, which I have long written about but always remained slightly distant from. I knew that the loggerhead shrike — a small but ferocious songbird — impales the bodies of its prey on spikes. I’ve now seen one doing that with my own eyes. I know where to find the shrikes and what they sound like. Countless fragments of unrooted trivia that rattled around my brain are now grounded in place, time and experience.

When I step out my door in the morning, I take an aural census of the neighborhood, tuning in to the chatter of creatures that were always there and that I might have previously overlooked. The passing of the seasons feels more granular, marked by the arrival and disappearance of particular species instead of much slower changes in day length, temperature and greenery. I find myself noticing small shifts in the weather and small differences in habitat. I think about the tides.

So much more of the natural world feels close and accessible now. When I started birding, I remember thinking that I’d never see most of the species in my field guide. Sure, backyard birds like robins and western bluebirds would be easy, but not black skimmers or peregrine falcons or loggerhead shrikes. I had internalized the idea of nature as distant and remote — the province of nature documentaries and far-flung vacations. But in the past six months, I’ve seen soaring golden eagles, heard duetting great horned owls, watched dancing sandhill cranes and marveled at diving Pacific loons, all within an hour of my house. “I’ll never see that” has turned into “Where can I find that?”

Of course, having the time to bird is an immense privilege. As a freelancer, I have total control over my hours and my ability to get out in the field. “Are you a retiree?” a fellow birder recently asked me. “You’re birding like a retiree.” I laughed, but the comment spoke to the idea that things like birding are what you do when you’re not working, not being productive.

I reject that. These recent years have taught me that I’m less when I’m not actively looking after myself, that I have value to my world and my community beyond ceaseless production and that pursuits like birding that foster joy, wonder and connection to place are not sidebars to a fulfilled life but their essence.

It’s easy to think of birding as an escape from reality. Instead, I see it as immersion in the true reality. I don’t need to know who the main characters are on social media and what everyone is saying about them, when I can instead spend an hour trying to find a rare sparrow. It’s very clear to me which of those two activities is the more ridiculous. It’s not the one with the sparrow.

More of those sparrows are imminent. I’m about to witness my first spring migration as warblers and other delights pass through the Bay Area. Birds I’ve seen only in drab grays are about to don their spectacular breeding plumages. Familiar species are about to burst out in new tunes that I’ll have to learn. I have my first lazuli bunting to see, my first blue grosbeak to find, my first least terns to photograph. I can’t wait.

Ed Yong is a science writer whose most recent book, “An Immense World,” investigates animal perception.

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