4 types of editorial writing

What is an Editorial? Its Purpose and Types

An editorial, often found in newspapers or magazines, serves as a platform for expressing viewpoints and stimulating thought. Fundamentally, it’s an opinion-based commentary to influence public opinion or promote critical thinking.

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Various editorials exist, including ‘explainers’ that provide insight into complex issues, ‘critiques’ that evaluate policies or decisions, and ‘persuasive pieces’ that seek to sway readers toward a specific stance. As a powerful communication tool, editorials significantly impact societal discourse.

Understanding Editorials: An Introduction

Editorials represent a fundamental aspect of print and digital journalism, serving as critical platforms for expressing opinions and influencing public sentiment. So, what is an editorial? In essence, it’s a piece of writing typically appearing in a newspaper or magazine that expresses the views and opinions of the publication or its editorial team.

The Purpose of Editorials

Editorials are essential in shaping discussions around significant social, political, or cultural issues. They present an informed, well-argued perspective intended to prompt reflection, discussion, and, sometimes, action among readers. Moreover, they have the potential to influence policy-makers or the direction of public debate directly.

What is an Editorial?

An editorial can be found in almost any publication that includes opinion pieces. Traditionally, they are a staple of newspapers, typically occupying a specific section. However, with the advent of digital media , editorials have expanded beyond the traditional print platforms. Today, they can be found in online news outlets, blogs, and social media platforms where individuals or groups seek to express and disseminate their views.

The Role of Editorials

The significance of editorials can be observed in their role in the broader context of journalism and society. They are not merely opinion statements; they represent the collective voice of a publication, often informed by thorough research and a deep understanding of the subject matter. Editorials make a publication’s identity, values, and stance on various issues apparent.

Informing, Persuading, Entertaining

Furthermore, the purpose of editorials extends beyond expressing an opinion. They also seek to inform readers, presenting facts in a new light or drawing attention to overlooked issues. Editorials often attempt to persuade, presenting arguments that sway the reader’s opinion. Additionally, they can entertain, utilizing humor, satire, or narrative to make their point more compelling.

Stimulating Thoughtful Discourse

Moreover, editorials also stimulate critical thought and discourse. They invite readers to engage with different perspectives, consider new ideas, or reconsider established beliefs. They catalyze discussion and debate, fueling the democratic process by encouraging active engagement with the day’s issues.

Understanding what an editorial is involved more than knowing its definition. One must also comprehend its role, presence across media, and multifaceted purpose in shaping discussions and informing public opinion.

Historical Development of Editorials

The history of editorials is intrinsically tied to the evolution of journalism and the media industry. As the media’s primary vehicle for expressing a collective opinion, editorials have a rich history that reflects the changing face of societies and the various technological shifts that have taken place over centuries.

History of Editorials – Origin

The roots of editorials can be traced back to the 18th century, coinciding with the emergence of the public press. At this time, little pieces were often unsigned and blended seamlessly with news content. These writings, precursors to modern editorials, served to rally public sentiment during significant events like the American and French revolutions.

Editorial’s Evolutionary Leap

The 19th century marked the true birth of the editorial as a distinct journalistic form. Newspapers expanded, and the separation between news and opinions became more pronounced. The concept of an editorial “voice” or “stance” became more critical, with editors and editorial boards leveraging this platform to shape public opinion and influence policy-making.

Broadcasting Editorial Transformation

The 20th century saw significant transformations in the editorial form. The rise of broadcast media introduced new platforms for editorial content. Radio and television editorials brought the genre to broader audiences while demanding new content presentation approaches. The emergence of investigative journalism also influenced editorials, with data-driven arguments becoming more prevalent.

Digital Editorial Revolution

The advent of the internet in the late 20th century, followed by the proliferation of social media in the 21st, has dramatically altered the landscape of editorials. Digital platforms have expanded the reach of editorials, enabling instant global dissemination. Moreover, the interactivity of these platforms has encouraged reader participation, fostering dialogues instead of monologues. Blogging platforms have democratized the editorial space, allowing anyone to voice their opinion and potentially reach large audiences.

In the current media landscape, the essence of the editorial remains a platform for opinion and influence . However, the form and delivery of editorial content continue to evolve, shaped by technological innovation and changing audience expectations. Editorials now incorporate multimedia elements and data visualization, employ SEO techniques, and adapt to shorter attention spans.

The history of editorials, therefore, is more than merely a linear narrative. It’s a dynamic, ongoing story that reflects the changing nature of media, society’s evolving needs, and the persistent human urge to express opinions and influence others.

The Core Purpose of an Editorial

At its core, an editorial is a potent tool for communication and influence, and understanding the purpose of an editorial involves delving into the intricate roles it plays within the media and society.

Purpose of an Editorial

First and foremost, an editorial is a means of expressing an opinion. However, unlike a personal column or a blog post, an editorial represents the collective voice of a newspaper, magazine, or any other media outlet. It’s a platform where a publication communicates its stand on various issues, be they social, political, economic, or cultural. This function can be observed in the editorials of leading newspapers such as The New York Times or The Guardian , known for their thoughtful, well-argued stances on significant global issues.

Secondly, an editorial has a powerful influence on readers’ minds. An editorial can shape public opinion by presenting facts, expert insights, and persuasive arguments. It is not just about stating a viewpoint but backing it up with solid reasoning and compelling narratives. For instance, editorials in The Wall Street Journal have been instrumental in shaping economic policies and financial perspectives due to their meticulous analysis and persuasive narrative.

Furthermore, an essential purpose of an editorial is to stimulate discussion and debate. In doing so, they play a crucial role in fostering democratic values and processes. An editorial doesn’t just express an opinion; it invites readers to consider, respond, and engage in a broader conversation. This purpose is visible in the editorials of The Washington Post, where complex policy matters are presented to readers in a manner that encourages thought and discussion.

Critical Thinking

Lastly, an editorial aims to promote critical thinking. It doesn’t merely present a conclusion; it outlines an argument and invites readers to follow it, assess its validity, and form their own opinion. For example, Scientific American’s editorials, while focused on scientific topics, consistently encourage readers to assess scientific developments and their implications critically.

The purpose of an editorial extends far beyond being a vessel for opinion. It’s an instrument of influence, a catalyst for discussion, a promoter of critical thinking, and a key player in the democratic discourse.

Types of Editorials: The Explainer

Understanding the unique roles different types of editorials play in the journalistic realm allows us to appreciate their distinct nuances and values. Among these, the ‘explainer’ is a prominent form of editorial content that merits specific attention.

What are Editorial Guidelines

Clarifying complex topics.

The explainer editorial is aptly named for its role in elucidating complex topics. It aims to make often intricate or nuanced issues accessible and understandable to the average reader. As such, the focus of explainer editorials is primarily on providing information in a way that guides readers to a detailed understanding of the issue.

Maintaining Editorial Integrity

One important aspect of writing explainer editorials lies in adhering to editorial guidelines. These guidelines ensure that the editorial maintains a clear, consistent voice, accurately presents information, and upholds the highest standards of journalistic integrity. These standards typically involve fact-checking, citation of sources, ensuring balance and fairness, and avoiding plagiarism.

Explainer’s Structured Approach

The structure of an explainer is usually straightforward and organized. It starts with a brief introduction of the topic, followed by a thorough explanation presented in an accessible language. The arguments are carefully structured and backed by credible data and evidence. Finally, the explainer ends with a conclusion summarising the issue and often indicates where the publication stands.

Decoding Complex Subjects

Take, for example, The New York Times ‘The Upshot’ or Vox’s ‘Explainers.’ These segments are dedicated to breaking down complex subjects — political turmoil, climate change, economic phenomena, or complex legal cases. In these pieces, we see the use of infographics, statistics, and expert interviews to clarify topics that might be otherwise impenetrable for most readers.

Leveraging Multimedia Enhancement

Moreover, in the digital age, explainer editorials are frequently accompanied by multimedia content like charts, videos, and interactive graphs to enhance understanding. A case in point would be the comprehensive explainers from BBC News or The Guardian, which often use visuals and interactive elements to convey complexities.

Explainer editorials serve a crucial role in today’s information-dense world. They help demystify complex issues, promoting informed citizenship and understanding. Adhering to stringent editorial guidelines, they ensure the accuracy and reliability of the information, making them a trusted source of knowledge for readers navigating the often complicated landscape of current affairs.

Types of Editorials: The Critique

Critique editorials are a specific genre within the broad umbrella of editorial writing. Characterized by critical evaluation and rigorous analysis, these pieces offer an in-depth look at policies, decisions, events, or public figures, assessing their implications, merits, and shortcomings.

The purpose of critique editorials is twofold. First, they provide readers with insightful evaluation and perspective, making sense of complex or contentious issues. Second, through this critique, they influence public opinion and spark dialogue, driving engagement with the topic.

Example of Editorial

A quintessential example of a critique editorial can be found in the op-ed pages of publications like The New York Times or The Washington Post . For instance, consider an editorial that critiques a new health policy. Such a piece would detail what the policy entails and critically evaluate its potential effects on various stakeholders, consider its feasibility, and compare it to other existing or proposed solutions. It might also question the motives or strategies of the policymakers, contributing to a more thorough understanding and discourse around the issue.

Another instance could be a critique of a significant event, such as a high-profile trial or election. An editorial of this kind might dissect the proceedings, question the outcomes or the processes, and draw attention to broader implications for justice or democracy. The Guardian and The Economist frequently publish such critique editorials, offering readers a nuanced understanding of global events.

Critique editorials require a careful balance between objectivity and subjectivity. While they certainly express the author’s viewpoint or the publication, they must be grounded in facts, fair in their assessment, and compelling in their arguments. This blend of critique and analysis lends these editorials their power and impact.

In shaping public opinion and stimulating debate, critique editorials are pivotal in our media landscape. They inform readers and challenge them to think critically, fostering a more informed and engaged public. As such, the critique editorial is a key example of the power and potential of editorial writing.

Types of Editorials: The Persuasive Piece

The persuasive editorial model holds a special place within the world of journalism due to its objective: to convince readers to embrace a specific stance. More than just sharing an opinion, the aim is to motivate the reader to action or change through a well-reasoned argument and impassioned rhetoric.

Persuasive Editorial Model

In the persuasive editorial model, the structure is paramount. The piece begins by stating the issue and the publication’s stand. It then provides a series of arguments that support this viewpoint, each supported by facts, statistics, or expert testimonies to ensure credibility. A good persuasive editorial often anticipates potential counterarguments and addresses them preemptively, showcasing a comprehensive understanding of the topic. Finally, the piece concludes with a powerful call to action, seeking to rally readers to the advocated cause or viewpoint.

Example of Editorial Model

An excellent example of this editorial model is often found in The Washington Post or The New York Times op-ed pages. For instance, a persuasive editorial may argue for stronger environmental legislation when discussing a hot-button issue like climate change. The piece would lay out compelling evidence of climate change, highlight the inadequacies of current laws, and present the benefits of stricter regulations. It would then call on readers to support this cause by lobbying their representatives or supporting certain organizations.

In the digital age, persuasive editorials have also found a home on online platforms like Medium or The Huffington Post , where writers aim to sway public opinion on various issues. The persuasive power of these editorials is not just in their words but also in the discussions they incite and the actions they inspire among readers.

The persuasive editorial model represents a potent blend of information, persuasion, and activism. These editorials have the potential to inspire change, shape public discourse, and influence policy-making. As such, they exemplify the power of the press as an observer of society and an active participant in shaping its future.

Writing an Editorial: Key Guidelines and Techniques

Writing an effective editorial is an art that requires a balance of passion, precision, and persuasion. Whether you are writing an explainer, a critique, or a persuasive piece, there are key guidelines and techniques to follow that enhance the impact of your editorial. Here’s how to write an editorial that is compelling and influential.

Firstly, research is paramount. An editorial is built upon facts, expert opinions, and relevant data. It’s important to understand the topic, including different perspectives and counter-arguments thoroughly. This information forms the backbone of your editorial and lends credibility to your viewpoint.

Introduction

Secondly, crafting an engaging introduction is crucial. The introduction should present the topic and indicate your stance. It should be compelling, making the reader want to continue. A powerful quote, a thought-provoking question, or a striking fact can be effective hooks.

Presentation

Next, present your arguments. Each argument should be distinct and presented in its paragraph for clarity. Start with the most compelling argument, as it sets the tone and draws the reader’s attention. Support each argument with relevant facts or statistics, making sure they directly support your stance. Anticipate potential counter-arguments and address them within your piece. This shows a comprehensive understanding of the issue and helps to persuade readers.

Remember to maintain a consistent tone throughout your editorial. A consistent tone helps carry your voice and perspective effectively, whether formal, conversational, or somewhere between. Use persuasive language, but avoid jargon and overly complex sentences. Your goal is to be understood and to persuade, not to confuse.

Lastly, conclude powerfully. Your conclusion should not merely summarize your arguments but should reinforce your stance and evoke a response from the reader. This could be a call to action, a question that provokes thought, or a powerful statement that leaves a lasting impression.

Keep in mind the editorial should adhere to the ethical guidelines of journalism – accuracy, fairness, and balance. While an editorial is an opinion piece, it should be grounded in truth and respect for diverse viewpoints.

Writing an editorial is an opportunity to influence public opinion and inspire change. With these guidelines and techniques, you can write a compelling editorial that resonates with readers and leaves a lasting impact.

The Impact and Power of Editorials in Society

Editorials influence the media landscape with their potent blend of facts, perspectives, and persuasive argumentation. They contribute substantially to shaping public opinion, steering policy-making, fostering democratic dialogue, and promoting societal advancements. The power of editorials is such that they reflect societal trends and often help shape them.

Democratic Illumination

An integral part of any publication’s editorial calendar , these thoughtfully crafted pieces provide a platform where voices are heard, ideas are exchanged, and critical issues are brought to the forefront. By illuminating complex issues, they contribute to a more informed and engaged citizenry, an essential component of a functioning democracy.

Policy Influence

For instance, editorials critically examining policies can shape public opinion , influencing policy-making. By presenting a reasoned critique of a policy, they can expose its potential flaws or shortcomings, prompting a call for revisions or even leading to a policy’s retraction. On the other hand, editorials that endorse certain policies can help build public support for them, paving the way for their successful implementation.

Discourse Spark

Editorials can also spark public discourse on contentious issues. A nuanced presentation of different perspectives can promote understanding and tolerance among readers with diverse viewpoints. They can provide a platform for voices that may be underrepresented or overlooked, highlighting social injustices or disparities and calling for change.

Societal Advancements

The power of editorials is most apparent in their ability to stimulate societal advancements. Through their critique and persuasion, editorials can rally public support for significant causes – civil rights, environmental protection, or education reform. They can raise awareness of societal issues, bring them to the public’s attention, and inspire collective action.

Digital Expansion

Moreover, the digital revolution has expanded the reach and impact of editorials. They can now reach a global audience in real-time, increasing their potential to influence opinion and instigate change. The interactivity of digital media also allows readers to engage with the content, fostering a two-way dialogue that can enhance understanding and drive collective action.

Editorials, woven into the fabric of the media’s editorial calendar, are not just opinion pieces. They are potent tools for influencing opinion, shaping policy, promoting dialogue, and inspiring societal advancements. The impact and power of editorials are a testament to their vital role in our society.

How has the editorial format evolved historically? 

Editorials have evolved from simple opinion pieces in print newspapers to complex narratives that utilize digital media’s interactivity and reach. Technological advancements have significantly influenced how editorials are crafted and disseminated, enabling them to engage readers innovatively.

What is the primary purpose of an editorial? 

The main purpose of an editorial is to present a viewpoint, influence readers’ opinions, stimulate discussion, and promote critical thinking. It also serves as a tool for expressing the collective voice of a publication.

How can I write an effective editorial?

An effective editorial involves thorough research, crafting an engaging introduction, presenting convincing arguments, maintaining a consistent tone, and concluding powerfully. It’s crucial to maintain journalistic integrity by fact-checking and providing balanced viewpoints.

How do editorials impact society? 

Editorials significantly shape public opinion and policy-making, fostering democratic dialogue and promoting societal advancements. By illuminating complex issues and promoting informed discourse, they contribute to a more informed citizenry and can inspire collective action.

What is the structure of a persuasive editorial? 

A persuasive editorial typically starts by stating the issue and the publication’s stance, followed by supporting arguments backed by facts or statistics. It may address potential counterarguments and concludes with a call to action.

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How To Write An Editorial (7 Easy Steps, Examples, & Guide)

Writing an editorial is one of those things that sounds like it should be pretty straightforward. Easy, even.

But then you sit down to start typing. Your fingers freeze over the keyboard. You gaze into the perfectly blank white space of your computer screen.

Wait , you think. How do I write an editorial ?

Here’s how to write an editorial:

• Choose a newsworthy topic (Something with broad interest)
• Choose a clear purpose (This will guide your entire process)
• Select an editorial type (Opinion, solution, criticism, persuasive, etc)
• Gather research (Facts, quotes, statistics, etc)
• Write the editorial (Using an Editorial Template that includes an introduction, argument, rebuttal, and conclusion)
• Write the headline (Title)
• Edit your editorial (Grammar, facts, spelling, structure, etc)

In this article, we’ll go through each of these steps in detail so that you know exactly how to write an editorial.

What Is an Editorial? (Quick Definition)

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Before we jump into the mechanics of how to write an editorial, it’s helpful to get a good grasp on the definition of editorials.

Here is a simple definition to get us started:

An editorial is a brief essay-style piece of writing from a newspaper, magazine, or other publication. An editorial is generally written by the editorial staff, editors, or writers of a publication.

Of course, there’s a lot more to it than simply dashing out an essay.

There is the purpose, different types of editorials, elements of a good editorial, structure, steps to writing an editorial, and the actual mechanics of writing your editorial.

“In essence, an editorial is an opinionated news story.” – Alan Weintraut

What Is the Purpose of an Editorial?

The purpose of an editorial is to share a perspective, persuade others of your point of view, and possibly propose a solution to a problem.

The most important part is to pick one purpose and stick to it.

Rambling, incoherent editorials won’t do. They won’t get you the results or the response you might want.

When it comes to purpose, you want:

• Singular focus
• Personal connection

The first two probably make sense with no explanation. That last one (personal connection) deserves more attention.

The best editorials arise from personal passions, values, and concerns. You will naturally write with vigor and voice. Your emotion will find its way into your words.

Every bit of this will make your editorials instantly more compelling.

What Are the Different Types of Editorials?

There are two main types of editorials and a number of different subtypes.

One of the first steps in how to write an editorial is choosing the right type for your intended purpose or desired outcome.

The two main types of editorials:

Opinion Editorial

In an opinion editorial, the author shares a personal opinion about a local or national issue.

The issue can be anything from local regulations to national human trafficking.

Typically, the topic of an editorial is related to the topics covered in the publication. Some publications, like newspapers, cover many topics.

Solution Editorial

In a solution editorial, the author offers a solution to a local or national problem.

It’s often recommended for the author of solution editorials to cite credible sources as evidence for the validity of the proposed solution (BTW, research is also important for opinion editorials).

There are also several editorial subtypes based on purpose:

• Explain (you can explain a person, place, or thing)
• Criticism (you can critically examine a person, place, or thing)
• Praise (celebrate a person, place, or thing)
• Defend (you can defend a person, place, or thing)
• Endorsement (support a person, place, or thing)
• Catalyst (for conversation or change)

How To Write an Editorial (7 Easy Steps)

As a reminder, you can write an editorial by following seven simple steps.

• Choose a topic
• Choose a purpose
• Select an editorial type
• Gather research
• Write the editorial
• Write the headline
• Edit your editorial

If you want a short, visual explanation of how to write an editorial, check out this video from a bona fide New York Times Editor:

1) Choose a Newsworthy Topic

How do you choose a topic for your editorial?

You have several options. Your best bet is to go with a topic about which you feel strongly and that has broad appeal.

Consider these questions:

• What makes you angry?
• What makes your blood boil?
• What gets you excited?
• What is wrong with your community or the world?

When you write from a place of passion, you imbue your words with power. That’s how to write an editorial that resonates with readers.

2) Choose a Purpose

The next step for how to write an editorial is to choose your purpose.

What do you want to accomplish with your editorial? What ultimate outcome do you desire? Answering these questions will both focus your editorial and help you select the most effective editorial type.

Remember: a best practice is honing in on one specific purpose.

Your purpose might be:

• To trigger a specific action (such as voting)
• To raise awareness
• To change minds on an issue

3) Select a type

Now it’s time to select the best editorial type for your writing. Your type should align with your purpose.

In fact, your purpose probably tells you exactly what kind of editorial to write.

First, determine which major type of editorial best fits your purpose. You can do this by asking yourself, “Am I giving an opinion or offering a solution?”

Second, select your subtype. Again, look to your purpose. Do you want to explain? Persuade? Endorse? Defend?

Select one subtype and stick to it.

4) Gather Research

Don’t neglect this important step.

The research adds value, trust, credibility, and strength to your argument. Think of research as evidence. What kind of evidence do you need?

You might need:

• Research findings

All of these forms of evidence strengthen your argument.

Shoot for a mix of evidence that combines several different variations. For example, include an example, some statistics, and research findings.

What you want to avoid:

• Quote, quote, quote
• Story, story, story

Pro tip: you can find research articles related to your topic by going to Google Scholar.

For other evidence, try these sources:

• US Census Bureau
• US Government
• National Bureau of Economic Research

You might also want to check with your local librarian and community Chamber of Commerce for local information.

5) Write Your Editorial

Finally, you can start writing your editorial.

Aim to keep your editorial shorter than longer. However, there is no set length for an editorial.

For a more readable editorial, keep your words and sentences short. Use simple, clear language. Avoid slang, acronyms, or industry-specific language.

If you need to use specialized language, explain the words and terms to the reader.

The most common point of view in editorials is first person plural. In this point of view, you use the pronouns “we” and “us.”

When writing your editorial, it’s helpful to follow an Editorial Template. The best templates include all of the essential parts of an editorial.

Here is a basic Editorial template you can follow:

Introduction Response/Reaction Evidence Rebuttal Conclusion

Here is a brief breakdown of each part of an editorial:

Introduction: The introduction is the first part of an editorial. It is where the author introduces the topic that they will be discussing. In an editorial, the author typically responds to a current event or issue.

Response/Reaction: The response/reaction is the part of the editorial where the author gives their opinion on the topic. They state their position and give reasons for why they believe what they do.

Evidence: The evidence is typically a series of facts or examples that support the author’s position. These can be statistics, quotations from experts, or personal experiences.

Rebuttal: The rebuttal is the part of the editorial where the author addresses any arguments or counter-arguments that may be raised against their position. They refute these arguments and offer additional evidence to support their point of view.

Conclusion: The conclusion is the last part of an editorial. It wraps up the author’s argument and provides a final statement on the topic.

6) Write The Headline

Your headline must be catchy, not clickbait. There’s a fine line between the two, and it’s not always a clear line.

Characteristics of a catchy headline:

• Makes the reader curious
• Includes at least one strong emotion
• Clearly reveals the subject of the editorial
• Short and sweet
• Doesn’t overpromise or mislead (no clickbait)

Your headline will either grab a reader’s attention or it will not. I suggest you spend some time thinking about your title. It’s that important. You can also learn how to write headlines from experts.

Use these real editorial headlines as a source of inspiration to come up with your own:

• We Came All This Way to Let Vaccines Go Bad in the Freezer?
• What’s the matter with Kansas?
• War to end all wars
• Still No Exit
• Zimbabwe’s Stolen Election
• Running out of time
• Charter Schools = Choices

Suggested read: How To Write an Autobiography

7) Edit Your Editorial

The final step is to edit and proofread your editorial.

You will want to check your editorial for typos, spelling, grammatical, and punctuation mistakes.

I suggest that you also review your piece for structure, tone, voice, and logical flaws.

Your editorial will be out in the public domain where any troll with a keyboard or smartphone (which, let’s be honest, is everyone) can respond to you.

If you’ve done your job, your editorial will strike a nerve.

You might as well assume that hordes of people might descend on your opinion piece to dissect every detail. So check your sources. Check the accuracy of dates, numbers, and figures in your piece.

Double-check the spelling of names and places. Make sure your links work.

Triple-check everything.

Editorial Structures and Outlines

As you learn how to write an editorial, you have many choices.

One choice is your selection of structure.

There are several editorial structures, outlines, and templates. Choose the one that best fits your topic, purpose, and editorial type.

Every editorial will have a beginning, middle, and end.

Here are a few specific structures you can use:

• Problem, Solution, Call to Action
• Story, Message, Call to Action
• Thesis, Evidence, Recommendation
• Your View, Opposing Views, Conclusion

How Do You Start an Editorial?

A common way to start an editorial is to state your point or perspective.

Here are a few other ways to start your editorial:

• The problem
• Startling statement
• Tell a story
• Your solution

Other than the headline, the beginning of your editorial is what will grab your reader.

If you want to write an editorial that gets read, then you must write a powerful opening.

How Do You End an Editorial?

You can end with a call-to-action, a thoughtful reflection, or a restatement of your message.

Keep in mind that the end of your editorial is what readers will most likely remember.

You want your ending to resonate, to charge your reader with emotion, evidence, and excitement to take action.

After all, you wrote the editorial to change something (minds, policies, approaches, etc.).

In a few sections (see below), you will learn a few simple templates that you can “steal” to help you end your editorial. Of course, you don’t have to use the templates.

They are just suggestions.

Often, the best way to conclude is to restate your main point.

What Makes a Good Editorial?

Even if you learn how to write an editorial, it doesn’t mean the editorial will automatically be good. You may be asking, What makes a good editorial ?

A good editorial is clear, concise, and compelling.

Therefore, the best editorials are thought out with a clear purpose and point of view. What you want to avoid is a rambling, journal-type essay. This will be both confusing and boring to the reader.

That’s the last thing you want.

Here are some other elements of a good editorial:

• Clear and vivid voice
• Interesting point of view
• Gives opposing points of view
• Backed up by credible sources
• Analyzes a situation

“A good editorial is contemporary without being populist.” —Ajai Singh and Shakuntala Singh

How Do You Know If You’ve Written a Good Editorial?

Many people want to know how to tell if they have written a good editorial.

How do you know?

You can tell by the response you get from the readers. A good editorial sparks a community conversation. A good editorial might also result in some type of action based on the solution you propose.

An article by Ajai Singh and Shakuntala Singh in Mens Sana Monograph says this about good editorials:

It tackles recent events and issues, and attempts to formulate viewpoints based on an objective analysis of happenings and conflicting/contrary opinions. Hence a hard-hitting editorial is as legitimate as a balanced equipoise that reconciles apparently conflicting positions and controversial posturings, whether amongst politicians (in news papers), or amongst researchers (in academic journals).

Note that newsworthy events, controversy, and balance matter in editorials.

It’s also a best practice to include contradicting opinions in your piece. This lends credibility and even more balance to your peice.

Editorial Examples & Templates

As you write your own editorial, study the following example templates “stolen” from real editorials.

You can use these templates as “sentence starters” to inspire you to write your own completely original sentences.

Phrases for the beginning:

• It’s been two weeks since…
• Look no further than…
• The country can’t…

Phrases for the middle:

• That’s an astonishing failure
• It should never have come to this
• Other [counties, states, countries, etc.] are…
• Within a few days…
• Not everyone shares my [opinion, pessimism, optimism]
• Officials say…

Phrases for the end:

• Let’s commit to…
• Finally…
• If we can…we will…

Honestly, the best way to learn how to write an editorial is to read and study as many published editorials as possible. The more you study, the better you will understand what works.

Study more editorials at these links:

• New York Times editorials
• USA Today editorials
• The Washington Post

How To Write an Editorial for Students

Writing an editorial for students is virtually the same as writing an editorial at any other time.

However, your teacher or professor might give you specific instructions, guidelines, and restrictions. You’ll want to read all of these thoroughly, get clarity, and follow the “rules” as much as possible.

Writing an editorial is a skill that will come in handy throughout your life. Whether you’re writing a letter to the editor of your local paper or creating a post for your blog, being able to communicate your ideas clearly and persuasively is an important skill. Here are some tips to help you write an effective editorial:

• Know your audience. Who are you writing for? What are their concerns and interests? Keep this in mind as you craft your message.
• Make a clear argument. What is it that you want your readers to know? What do you want them to do? Be sure to state your case clearly and concisely.
• Support your argument with evidence. Use facts, statistics, and expert opinions to make your case.
• Use strong language . Choose words that will resonate with your readers and make them want to take action.
• Be persuasive, not blasting. You want your readers to be convinced by your argument, not turned off by aggressive language. Stay calm and collected as you make your case.

By following these tips, you can write an effective student editorial that will get results.

What Is an Editorial In a Newspaper?

The editorial section of a newspaper is where the publication’s editorial board weighs in on important issues facing the community. This section also includes columns from guest writers and staff members, as well as letters to the editor.

The editorial board is made up of the publication’s top editors, who are responsible for setting the tone and direction of the paper.

In addition to op-eds, the editorial section also features editorials, which are written by the editorial board and represent the official position of the paper on an issue.

While editorial boards may lean one way or another politically, they strive to present both sides of every issue in a fair and unbiased way.

Ultimately, the goal of the editorial section is to promote thoughtful discussion and debate on the topics that matter most to readers.

Final Thoughts: How To Write an Editorial

Whew , we have covered a lot of ground in this article. I hope that you have gained everything you need to know about how to write an editorial.

There are a lot of details that go into writing a good editorial.

If you get confused or overwhelmed, know that you are not alone. Know that many other writers have been there before, and have struggled with the same challenges.

Mostly, know that you got this .

Related posts:

• How To Write an Ode (7 Easy Steps & Examples)
• Jasper Commands Template: Ultimate Guide + 300 Commands
• Best AI Essay Writer (With Examples)
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How to Practice Academic Medicine and Publish from Developing Countries? pp 263–266 Cite as

How to Write an Editorial?

• Samiran Nundy 4 ,
• Atul Kakar 5 &
• Zulfiqar A. Bhutta 6  
• Open Access
• First Online: 24 October 2021

41k Accesses

11 Altmetric

An Editorial is defined as an opinion or a view of a member of the editorial board or any senior or reputed faculty written in a journal or newspaper. The statement reflects the opinion of the journal and is considered to be an option maker. If you have been asked to write an editorial it means that you are an expert on that topic. Editorials are generally solicited.

Editorial writers enter after battle and shoot the wounded Neil Goldschmidt, American Businessman and Politician (1940–…)

You have full access to this open access chapter,  Download chapter PDF

1 What Is an Editorial?

2 how is the topic for an editorial chosen.

This is decided by the members of the editorial board and is usually related to important work which is about to be published in the journal. If you are invited to write an editorial on a topic of your choosing you should preferably write one on a general or public health problem that might interest a wide readership [ 1 ].

3 What Should be the Contents of an Editorial?

It has been said that ‘Editors, by and large, are reticent people, with a magnified sense of their own importance. Well, this may hurt some, but before they jump at our throats, let us clarify that we belong there as well’. The editorial should not look like an introduction to an original article or a self-glorifying piece of fiction.

Editorial writing has been compared to a double-edged sword, you can be apolitical and pragmatic but at the same time dogmatic in your views. The majority of editorials provide the readers a balanced view of the problems raised in a particular research paper and place them in a wider context. But there is no harm in going to extremes if the data supports your view. However, you should not mock the paper’s authors [ 2 ].

4 What Is the Basic Information Required for Writing an Editorial?

First, read the paper for which the editorial has been asked again and again. Do a literature search and critically analyze the strengths and weaknesses of the study. Read about how and why other authors came to similar or different conclusions. Discuss whether or not the findings are important [ 3 ].

An editorial should be brief, about one to two pages long, but it should be powerful. The language should be a combination of good English and good science. The writing can be ‘embellished by language but not drowned in it’. While a good editorial states a view, it does not force the reader to believe it and gives him the liberty to form his own opinion.

5 What Are the Steps Involved in Writing an Editorial?

Choose a topic intelligently.

Have a catchy title.

Declare your stance early.

Build up your argument with data, statistics and quotes from famous persons.

Provide possible solutions to the problem.

Follow a definite structure consisting of an introduction, a body that contains arguments and an end with a tailpiece of a clear conclusion. It should give the reader a chance to ponder over the questions and concerns raised.

6 What Are the Types of Editorial?

Editorials can be classified into four types. They may:

Explain or interpret : Editors use this type of editorial to explain a new policy, a new norm or a new finding.

Criticize: this type of editorial is used to disapprove of any finding or observation.

Persuade: These encourage the reader to adopt new thoughts or ideas.

Praise: These editorials admire the authors for doing something well.

7 What Is the Purpose of an Editorial?

An editorial is a personal message from the editor to the readers. It may be a commentary on a published article or topic of current interest which has not been covered by the journal. Editorials are also written on new developments in medicine. They may also cover non-scientific topics like health policy, law and medicine, violence against doctors, climate change and its effect on health, re-emerging infectious diseases, public interventions for the control of non -communicable diseases and ongoing epidemics or pandemics [ 4 ].

8 What Are the Instructions for Writing Editorials in Major Journals?

Many editorials written by in-house editors or their teams represent the voice of the journal. A few journals allow outside authors to write editorials. The details for these suggested by some of the leading journals are given in Table 26.1 .

9 What Is a Viewpoint?

A Viewpoint is a short article that focuses on some key issues, cutting-edge technology or burning topics or any new developments in the field of medicine. It can be a ‘personal opinion’ or any piece of information, which gives the author’s perspective on a particular issue, supported by the literature. Viewpoints can also be unencumbered by journal policy. The normal length of viewpoints can flexible. The BMJ, for instance, also allows viewpoints to be written by patients.

Viewpoints may share a few common features with commentaries, perspectives and a focus which is a brief, timely piece of information. It is like a ‘spotlight’ that contains information on research funding, policy issues and regulatory issues whereas a commentary is an in-depth analysis of a current matter which can also include educational policy, law besides any other seminal issue.

10 Conclusions

An editorial is written to provide a crisp, concise overview of an original article. It is generally deemed to be an honour to be asked to write an editorial.

One needs to follow the general instructions for writing editorials for a particular journal.

It should have an objective and the flow of ideas should be clear.

Squires BP. Editorials and platform articles: what editors want from authors and peer reviewers. CMAJ. 1989;141:666–7.

CAS   PubMed   PubMed Central   Google Scholar  

Singh A, Singh S. What is a good editorial? Mens Sana Monogr. 2006;4:14–7.

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Cleary M, Happell B, Jackson D, Walter G. Writing a quality editorial. Nurse Author & Editor. 2012;22:3.

Article types at The BMJ. Last accessed on 12th July 2020. Available on https://www.bmj.com/about-bmj/resources-authors/article-types

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Samiran Nundy

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Writing an Editorial

Another Tutorial by: Alan Weintraut Annandale High School Annandale, VA 22312 [email protected]

CHARACTERISTICS OF EDITORIAL WRITING An editorial is an article that presents the newspaper's opinion on an issue. It reflects the majority vote of the editorial board, the governing body of the newspaper made up of editors and business managers. It is usually unsigned. Much in the same manner of a lawyer, editorial writers build on an argument and try to persuade readers to think the same way they do. Editorials are meant to influence public opinion, promote critical thinking, and sometimes cause people to take action on an issue. In essence, an editorial is an opinionated news story.

Editorials have: 1. Introduction, body and conclusion like other news stories 2. An objective explanation of the issue, especially complex issues 3. A timely news angle 4. Opinions from the opposing viewpoint that refute directly the same issues the writer addresses 5. The opinions of the writer delivered in a professional manner. Good editorials engage issues, not personalities and refrain from name-calling or other petty tactics of persuasion. 6. Alternative solutions to the problem or issue being criticized. Anyone can gripe about a problem, but a good editorial should take a pro-active approach to making the situation better by using constructive criticism and giving solutions. 7. A solid and concise conclusion that powerfully summarizes the writer's opinion. Give it some punch.

Four Types of Editorials Will: 1. Explain or interpret : Editors often use these editorials to explain the way the newspaper covered a sensitive or controversial subject. School newspapers may explain new school rules or a particular student-body effort like a food drive. 2. Criticize: These editorials constructively criticize actions, decisions or situations while providing solutions to the problem identified. Immediate purpose is to get readers to see the problem, not the solution. 3. Persuade: Editorials of persuasion aim to immediately see the solution, not the problem. From the first paragraph, readers will be encouraged to take a specific, positive action. Political endorsements are good examples of editorials of persuasion. 4. Praise: These editorials commend people and organizations for something done well. They are not as common as the other three.

Writing an Editorial 1. Pick a significant topic that has a current news angle and would interest readers. 2. Collect information and facts; include objective reporting; do research 3. State your opinion briefly in the fashion of a thesis statement 4. Explain the issue objectively as a reporter would and tell why this situation is important 5. Give opposing viewpoint first with its quotations and facts 6. Refute (reject) the other side and develop your case using facts, details, figures, quotations. Pick apart the other side's logic. 7. Concede a point of the opposition — they must have some good points you can acknowledge that would make you look rational. 8. Repeat key phrases to reinforce an idea into the reader's minds. 9. Give a realistic solution(s) to the problem that goes beyond common knowledge. Encourage critical thinking and pro-active reaction. 10. Wrap it up in a concluding punch that restates your opening remark (thesis statement). 11. Keep it to 500 words; make every work count; never use "I"

A Sample Structure I. Lead with an Objective Explanation of the Issue/Controversy. Include the five W's and the H. (Members of Congress, in effort to reduce the budget, are looking to cut funding from public television. Hearings were held …)

• Pull in facts and quotations from the sources which are relevant.
• Additional research may be necessary.

II. Present Your Opposition First. As the writer you disagree with these viewpoints. Identify the people (specifically who oppose you. (Republicans feel that these cuts are necessary; other cable stations can pick them; only the rich watch public television.)

• Use facts and quotations to state objectively their opinions.
• Give a strong position of the opposition. You gain nothing in refuting a weak position.

III. Directly Refute The Opposition's Beliefs.

You can begin your article with transition. (Republicans believe public televison is a "sandbox for the rich." However, statistics show most people who watch public television make less than $40,000 per year.)

• Pull in other facts and quotations from people who support your position.
• Concede a valid point of the opposition which will make you appear rational, one who has considered all the options (fiscal times are tough, and we can cut some of the funding for the arts; however, …).

IV. Give Other, Original Reasons/Analogies

In defense of your position, give reasons from strong to strongest order. (Taking money away from public television is robbing children of their education …)

• Use a literary or cultural allusion that lends to your credibility and perceived intelligence (We should render unto Caesar that which belongs to him …)

V. Conclude With Some Punch.

Give solutions to the problem or challenge the reader to be informed. (Congress should look to where real wastes exist — perhaps in defense and entitlements — to find ways to save money. Digging into public television's pocket hurts us all.)

• A quotation can be effective, especially if from a respected source
• A rhetorical question can be an effective concluder as well (If the government doesn't defend the interests of children, who will?)

Go to the library or any computer lab and complete the “webquest” located at

http://library.thinkquest.org/50084/index.shtml

http://library.thinkquest.org/50084/editorials/index.html

12 tips for writing editorials

By jennifer anne mitchell dec 5, 2018 in journalism basics.

Editorials are a staple of traditional publications, and their relevance continues even as more and more publications turn to digital as their primary format.

In an earlier article , IJNet explored the blurring line between fact and opinion online. In the face of these challenges, writing and producing quality editorials is even more important.

IJNet spoke with writers, editors and instructors in four different U.S. cities to collect their tips on writing editorials.

(1) Share your knowledge.

Deborah Douglas is the Pulliam Center’s distinguished visiting professor of journalism at DePauw University and a former editorial board member at the Chicago Sun-Times. Through her work with projects such as the OpEd Project — which aims to get more women and underrepresented voices writing editorials — she encourages people to “show up in the world in a stronger way.” She regularly engages with academics through the Public Voices Fellowships and notices that they tend to limit what they can speak about to their specific area of expertise. In reality, Douglas says, they have other valuable knowledge to share.

Journalists, as educated, informed citizens, can benefit from this reminder, too: the knowledge gained through reporting is a gift and should be shared through platforms like editorials, says Douglas.

(2) Gather multiple perspectives.

When a big news story breaks, Douglas doesn’t only stick to her favorite news sources, she reads papers from across the country to see what they’re saying about it.

Her advice is to get out of your comfort zone by reading national and international reporting to ensure that you’re aware of all perspectives. Listen to, and acknowledge, the opposition in your writing to start a dialogue.

(3) Embrace the digital age.

Douglas also suggests that journalists use social media as a reporting tool — especially older reporters who might be less familiar with the medium. Taking advantage of the ways that social media provides easy access to information is another way to broaden your point of view and ensure that you don’t overlook important information.

(4) Entice readers.

Jay Evensen is a senior editorial columnist at Deseret News in Utah, and an instructor in editorial writing at Brigham Young University. He will be turning sixty soon, and says “it can be intimidating” to navigate the new demands of digital journalism.

Though the rules have changed, enticing the reader has always been an important part of the writing process. Along with social media promotion, he suggests strong basics — including a headline and opening — that draws in readers. Compelling writing is also important.

(5) Remove the fluff.

Evensen also emphasizes that editorial writers must “add something of value in order to be noticed” — and do it clearly.

His paper used to publish what he called “thumb-sucker editorials,” which were more or less heartwarming messages for readers. Evensen’s team has gotten rid of sentimental editorials to focus on delivering new information and new perspectives on the public discussion.

(6) Reach your target audience.

Evensen gave a powerful example of an editorial he wrote that reached “a narrow but very powerful audience.” Salt Lake County, Utah had been considering changing its form of government for over a decade. In 1997, Evensen wrote an editorial that led a lawmaker to finally write a bill to change the governing style.

Evensen’s editorial didn’t go viral, but it certainly made an impact.

Evensen suggests that writers shouldn’t expect fanfare for their pieces, and may be discouraged by the engagement, but they should stay patient for their ideas to actually take root when they fall into the right hands.

(7) Consider the big picture.

In Evensen’s opinion, editorial writing is one of the most important parts of a newspaper because he considers sharing journalists’ knowledge from an institutional voice is “important for our democracy.” His hope is that, despite all the changes in the digital age, strong editorial writing will endure.

(8) Just start writing.

After 12 years as an editor at The Denver Post, Fred Brown now works as an instructor in media ethics at the University of Denver. When writing editorials, he suggests to just start writing your thoughts. Write until you are tired, he says, then look one third of the way through your piece and you’ll find your point.

(9) Kill your darlings.

Brown suggests letting go of the words and phrases that you were dying to see in print. Try erasing those and see if your writing is better without it. More often that not, Brown says, it is.

(10) Engage with your audience.

Matthew Hall , editorial and opinion director at The San Diego Union-Tribune, as well as the national secretary-treasurer of the Society of Professional Journalists, approaches editorials as a direct conversation with the reader.

For him, writing and publishing the piece is just the first step. Then you must share the editorial and ask readers if they have any questions, comments or corrections.

According to Hall, journalism is “all about building a better community [and] improving it somehow.” The benefit of digital news is that it allows you to do it in real time through audience engagement.

(11) Get creative.

With fewer staff and less funding, newsrooms have a harder job attracting readers. Hall and his colleagues at The San Diego Union-Tribune have found success through creative editorials that make a bold statement, such as an article published in April that used the names of people killed in school shootings over the past 19 years to spell out the word “ enough .” It caught people’s attention, and one reader even framed it and put in on their wall.

“If people are talking about it,” Hall said, “that’s my biggest metric [of success].”

(12) Remember the bottom line.

Hall also stated that his team has taken these innovative approaches to editorials because “we need to to survive.” Publications need to generate revenue to stay afloat. These eye-catching pieces are one way to build an audience.

Digital subscribers are also important, and Hall’s publication keeps tabs on what attracts readers. The week before the Nov. 6 election, the top 25 posts resulting in digital subscriptions were opinion pieces or endorsements .

This piece was updated at 11:30 a.m. EST on Dec. 6.

Main image CC-licensed by Pixabay via stux .

Read more articles by

Jennifer Anne Mitchell

Jennifer Anne Mitchell  works in media and the arts in Washington, D.C. Her words can be found in Washington City Paper, The DC Line, National Geographic, and Craft Quarterly magazine published by the James Renwick Alliance, affiliated with the Smithsonian's Renwick Gallery.

IJNet provides the latest tips, trends and training opportunities in eight languages . Sign up here for our weekly newsletter:

Chapter 4: Types of Writing

Editorial Writing

What it is.

Have you ever been asked to write an editorial?

When you are asked to write an editorial, you are expected to share your educated opinion on a current and often controversial or debated topic or issue. It is sometimes referred to as an opinion or perspective piece, but what distinguishes it from a purely opinion piece is that it is written from an assumed knowledge base – the author has expertise on the topic . Within an editorial, you may find yourself combining other types of writing. For example, you may draw upon a critical voice or analytical voice in which you compare and contrast or evaluate an issue, or use a persuasive style of writing to compel and convince the reader.

Editorials may be written for newspapers, blogs, or websites. You may also need to write editorials for nursing magazines and journals. Often, each issue of a healthcare journal begins with an editorial written by the editor or someone like you with an educated opinion on a current healthcare issue.

How to do it?

Where do you start and how do you write an editorial related to the healthcare field? Here are some steps to consider:

• You should structure your editorial similar to other types of writing. Begin with an introduction that describes the topic and your opinion. Next, write the body of the editorial: describe both sides of the issue, explain why you disagree with one side of an issue, and then provide a sound argument to support your opinion. Finally, finish with a conclusion that really grabs your audience. This might include a call to action that prompts the audience to immediately respond to the issue.

What to keep in mind?

As you write an editorial, keep in mind the following points:

• Write using a professional tone.
• Think about how you can present your idea constructively, without suggesting a cure-all.
• Choose clear and simple language and avoid jargon and slang. Don’t make your reader “work” to understand what you are talking about.
• Create a short title that emphasizes your main point – it should be catchy and maybe provoking.
• Do your research and make sure your facts are correct. It is important that you can support your argument and use examples to explain your points.
• Keep it concise. The length will depend on the publication that you are writing for. Editorials usually range from 500–1500 words, but if you’re writing as part of a course’s evaluation component, refer to the assignment guidelines.

Student Tip

Persuading the Audience

In an editorial, you need to persuade your audience that your opinion matters. You should support your opinion with a sound argument and believable evidence. Don’t simply reject one side of an issue; instead, provide clear explanations on why you disagree with one side of an issue, and then provide evidence to support your opinion. But be careful – although you may need to include statistics, you don’t want to overwhelm your audience with too many facts and statistics.

Activities: Check Your Understanding

The Scholarship of Writing in Nursing Education: 1st Canadian Edition Copyright © 2019 by Jennifer Lapum; Oona St-Amant; Michelle Hughes; Andy Tan; Arina Bogdan; Frances Dimaranan; Rachel Frantzke; and Nada Savicevic is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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Are you interested in learning how to effectively shape your perspective in an editorial that holds the power to persuade people?

Having the ability to influence people’s views and perspectives through your writing is an admirable talent. But not everyone is blessed with this talent!

Well, an editorial expresses your opinion about any current topic with the aim of persuading the reader to see things from your perspective. 

In this blog, we’ll introduce you to the 4 types of editorials and an easy step-by-step procedure on how to write a compelling editorial. Also, you’ll benefit from the editorial examples and tips we’ve included.

So, let’s get going! 

• 1. What is an Editorial?
• 2. What is the Difference between an Editorial and an Article? 
• 3. Types of Editorial
• 4. How to Write an Editorial Article?
• 5. How to Write an Editorial for a Journal?
• 6. How to Write an Editorial Letter?
• 7. How to Write an Editorial for a Magazine?
• 8. How to Write an Editorial Response?
• 9. Are Editorials Just Opinion Pieces?
• 10. Editorial Ideas
• 11. Editorial Example

What is an Editorial?

An editorial is a newspaper article that contains and explains the author’s ideas. It can be written on any topic, but usually covers social issues. For an editorial, you always have to provide enough evidence from credible sources.

Editorials are featured in magazines and journals as well. Here the editors make claims or aim to create discussion about their publication. They express viewpoints and analyze trending topics critically. 

A well-written editorial must contain the problem’s description and the possible solutions to the problem. When writing about a specific issue, the writer is expected to give recommendations. 

You should create a message for those who are suffering from that issue and what it takes to improve the situation. Besides, you get a chance to speak to the government and request them to take measures to solve the problem. 

Remember that an editorial is different from an article. Read the comparison below for a better understanding. 

What is the Difference between an Editorial and an Article? 

Both an editorial and an article are the parts of a newspaper. While many people believe that both are the same, there are some key differences between them. 

As said before, an editorial is written by the editor in charge of the newspaper and expresses the views of the editor or the editorial board.

It is an opinionated piece of writing, and it is written to influence the thought process and viewpoint of the readers.

All the other news in a newspaper are called articles. These could be news articles, sports news, or any other relevant news. Usually, it is fact-based, as the writer will have a narrow chance of adding their opinion.

Now, let’s see what are the 4 types of editorials. 

Types of Editorial

Although the goal of an editorial is to somehow persuade the readers, there are some types of editorial styles. They are:

• Interpret and Explain: This type focuses on providing analysis, background information, and interpretation of a particular issue or event. It aims to help readers comprehend complex topics or developments.
• Persuade : This type of editorial is written with the sole aim of persuading people to change their viewpoints or to undertake an action. With reasoning, evidence, and facts, the author portrays the solution to a specific issue. 
• Criticize : This editorial type highlights the issues or shortcomings in a person, decision, or action. The goal is to highlight the problem and suggest a possible solution. 
• Praise : In a praising editorial, the author commends and shows praise for a person, idea, or organization. The focus is on highlighting the positive aspects of the subject.  

Now, let’s dive into the steps you should take to write a compelling editorial. 

Paper Due? Why Suffer? That's our Job!

How to Write an Editorial Article?

The following steps will help you in writing an editorial piece that can persuade readers to agree with your opinion. 

Step 1. Choose a Topic

Editorials aim to promote critical thinking and persuade people to change their minds on a topic by influencing their opinions. Make sure to choose an interesting topic, a controversial subject, or something that has a purpose.

Controversial topics are a great way to stir debate and get the readers engaged right from the start. With opinion pieces, you have to focus on recent stories that people are talking about. 

Step 2. Research Thoroughly 

Take time and research all aspects of your topic and find all the reasons behind the issue. Look for relevant evidence and examples to support your opinion. Gather all the latest facts and information from credible sources. 

Step 3. Pick a Side 

Make sure to pick a side and create a valid opinion to know what you are talking about. For a valid opinion, you must come up with logical reasoning. Pay careful attention to this step and provide clear reasons to show why your side is the right one. 

Step 4. Define Your Thesis Statement 

After picking your side, articulate your main message or opinion in a concise thesis statement . This statement should address the core argument you will be making in your editorial.

Step 5. Build a Strong Argument 

Now it’s time to structure your argument and back it up with facts. Each point you will address in your argument should correspond to your thesis statement. 

Using examples to support your arguments is a great way to increase the strength of your claims.

Step 6. Consider the Counterargument 

It is a good practice to consider and acknowledge the opposing arguments that relate to your topic of discussion. For a balanced outlook, you should include opposing views in your editorial.

Your editorial will give an unbiased and thoughtful outlook to the reader if you include opposing opinions.

Step 7. Start Writing the Editorial 

After coming up with a valid opinion and supportive arguments, it is time to start the actual writing process. Make sure this writing is short and clear so that the readers do not get bored and easily understand your point of view. 

Start your editorial with a strong hook to catch the reader’s attention right from the start. You can also start your editorial with a question, quote, or summary of what the editorial is all about. 

The body of your work should objectively explain the issue and why the situation is important to handle. Try to cover all the bases and include facts and quotations from credible sources. 

Conclude your editorial with a noteworthy statement. In this section, you can again include quotations or a question to make the ending worth remembering. 

Step 8. Edit and Proofread 

It is essential to go through your writing multiple times and make sure it's free from grammar, punctuation, and spelling mistakes. If you are unable to do this on your own then ask someone else for feedback so that no errors slip by. 

The PDFs below can help you understand how to write an editorial title and pitch to keep the readers hooked throughout the document.

How to Write an Editorial Pitch

How To Write an Editorial Title

How to Write an Editorial for a Journal?

For a journal editorial, there are slightly different rules and criteria that the article and editorial writers have to follow.

For a journal editorial, follow the below guidelines:

Step 1. Choose a Thought-Provoking Topic 

Since an editorial is a thoughtful piece of writing, you must choose a significant topic and strike a thought in the readers. The topic should be as per the nature and topic of the journal, as if it is a medical journal; you must choose a topic belonging to the medical field.

Step 2. Add the Introduction and Thesis of the Chosen Issue 

Introduce the editorial's issue or topic and incorporate a thesis statement outlining the subject matter. An editorial aims to uncover and present an issue, delving into its significance, effects, and potential solutions.

Step 3. Explain the Background of the Problem 

It is common knowledge that every problem has a background. In this section of the editorial, mention and explain the background of the said issue. 

Also, answer the following questions:

How did it occur?  What are its consequences and effects?  What is its impact on the larger public? 

These are some of the questions that you will need to address and answer in this section.

Step 4. Present the Main Argument with Evidence 

Highlight the main points you wish to discuss and substantiate them with relevant evidence. Seek credibility by referencing previous publications and online sources, strengthening the points articulated in the editorial.

Step 5. Write the Conclusion of your Editorial 

The conclusion is the last section of the editorial, and this is where you will conclude your editorial. Finally, wind it up by adding a call to action and personal viewpoint by proposing ways to manage the discussed issue.

Look at this PDF below to understand how to write an impressive editorial for a medical journal.

How to Write an Editorial for A Medical Journal

If you’re a student who needs an editorial for school newspapers, you can get help from the below example to up your editorial writing game.

How to Write An Editorial for Students

How to Write an Editorial for a Newspaper

How to Write an Editorial Letter?

An editorial letter is a letter to the editor of the newspaper, magazine, or any other daily publication. These letters are an important part of a publication, as they represent the voice of the general public.

Usually, these letters are either added on the first page of the newspaper or the last page. 

To write an editorial letter, follow the below steps:

Step 1. Start the Letter with a Salutation

For this, you do not need to know the name of the editor. You can simply add ‘ Letter to the Editor’ as a salutation. However, if you know the name of the editor, then use the name.

Step 2. Start with an Engaging Sentence

The opening is important to grab the attention of the readers. Instead of beating around the bush, get to the point. Tell the reader about the subject of your letter and make it convincing for them.

Step 3. Explain the Importance of the Issue 

Remember that you are writing the letter because you think the issue is significant in your eyes. You have to explain why the issue is significant because the reader may not feel the same emotions. So briefly outline the background and importance of the issue.

Why do you feel that the issue needs to be addressed? Why are you writing this letter? Answer the questions in plain and simple language so that your readers can understand them easily.

Step 4. Provide Relevant Evidence

Provide proof and evidence about the issue that you are discussing. Some key evidence could be found in the cuttings of the newspapers and magazines. Use them to highlight the issue and the need for its solution.

Step 5. Add your Suggestions about the Issues 

What are your thoughts about the issue in question? What do you think should be done to handle the situation? Answer these questions by expressing your views, and giving suggestions to solve the issue. 

Step 6. Keep the Letter Brief and Concise 

Shorter and more focused letters are more likely to be accepted for publication. Once you are done with the letter’s writing, read it and see if anything could be deducted.

In case you feel that the issue will not be covered in an editorial letter, ask the editor to allow you to write a guest column or a feature.

Step 7. Add your Signature 

Newspapers and other publications do not like and publish anonymous letters. After you are done with the writing part, add your full name, contact number, email address, and home address with it. 

Step 8. Revise your Letter 

Make sure that you revise and edit your paper properly before posting it. Check it for clarity as the newspapers prefer well-written, well-researched, and brief letters.

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How to Write an Editorial for a Magazine?

Generally, an editorial in a school and college magazine is written to inform the readers about the magazine’s content. It reflects the culture and standards of the school or college.

It has three parts, like an essay, that includes an introduction, main body paragraphs, and conclusion. 

Some general guidelines for a magazine editorial are given below:

• It should not be more than 250 words long
• Pick a side and talk about it only. Do not try to cover everything
• Don’t write from the first-person perspective.
• Try not to exaggerate and write everything as it is
• Use active voice and avoid passive voice as much as possible
• Avoid using run-on sentences
• Create a rhythm by adding short and long sentences, and simple and complex words
• Try to add a tinge of entertainment to your writing

The introduction introduces the magazine's main topic and contribution to public interest. In the main paragraphs, the writer explains the articles and photos, showing their connection to the magazine's main theme.

The conclusion wraps up the main points addressed in the editorial. It provides a summary of the magazine’s main theme and its significance. 

How to Write an Editorial Response?

An editorial review is different from writing an editorial. Reviewing an editorial is the next step in the editorial publishing process. Like editorial writing, editorial review writing has a process that the reviewer must follow when reviewing an editorial.

Though, as a writer, editorial reviewing is not the work of the writer but sometimes the teacher may ask the students to review the editorial. In case you get any such assignment, follow the below steps:

Step 1. Read the Entire Manuscript Properly

Before starting with the editorial reviewing and proofreading the content manuscript, read the document completely. Give suggestions, and changes, and rearrange the content afterward. Try to understand the purpose of the writer, audience, organization of the content, and thought.

Step 2. Make Notes While Reading the Manuscript

When reading the manuscript, make notes by marking the sections and paragraphs in the manuscript. You can mark them as vague, irrelevant, grammatically incorrect, or inconsistent.

This way, you will know where you will need to make the changes. It also helps you in keeping track of the changes that you need to make in the document.

Step 3. Add the Respective Issues

Once you are done with the marking, reread the content and the paragraphs you have marked and mention their issues. These issues could be anything like weakness of narrative, the irrelevance of the content, shortage of proof and evidence, or grammatical or stylistic errors.

Step 4. Make Recommendations about the Issues

Once you have detected the issues, make recommendations about why the paragraph is lacking. Add the suggestions in a separate file or directly on the document and in the column beside the paragraphs.

Suggest the style of writing, the relevancy of the evidence, or any grammatical issues. Other suggestions may include:

• Clarity of the content
• Suitability of the content for the intended audience
• Structure of the manuscript
• Grammatical structure
• The flow of the content

Step 5. Check for Punctuation and other Writing Mechanics

Check the entire document for punctuation and writing mechanics. Here, you can suggest the sections and numbering of the paragraphs. You can also suggest a way of writing that will be more appropriate for the audience.

Are Editorials Just Opinion Pieces?

An editorial and an opinionated article may seem the same, but they are somewhat different from each other. An editorial is usually written by the newspaper's editor in charge and may not have the writer's name.

An opinion piece does not have to be published in a newspaper. It could be anywhere, even online. But if you have written the piece for a newspaper, it will be identified as an Opinion Editorial or an Opposite Editorial (Op-Ed). 

Editorial Ideas

If you are unable to come up with good ideas for your editorial, here are some of the most current topics that you can have a look at.

• Global warming effects on earth
• Should gay marriages be allowed?
• Should marijuana be legalized?
• Is euthanasia immoral?
• Do people complain too much?
• Is there such a thing as a Facebook addict?
• The dangers of social media addiction
• Benefits of Organic Food Consumption
• Benefits of Reading
• Should cigarettes be banned?

Editorial Example

Editorial writing is a type that can be hard to explain, and typically, it is a combination of facts and opinions. Take a look at this example to learn the whole writing process better. 

To Wrap It Up, Writing an editorial is a  difficult and a huge step in your career, especially when aspiring to become a writer or a journalist. However, you can follow the steps mentioned above to write an interesting editorial.

Having read the detailed guide for writing different types of editorials, you should be able to persuade people with your words in an editorial. Still, we understand that editorial writing is not an easy task for all!

If you are confused and need some help, seeking professional assistance is always an option. Our expert writers are available 24/7 to assist you with all the ‘do my paper’ queries. Rest assured, we offer the best essay writing service to all our customers. 

Contact our support team and get a head start on your editorial writing journey!

Frequently Asked Questions

Who writes an editorial.

Editorials are written by the newspaper's editor or the editorial board, representing the collective viewpoint of the editorial team.

What makes a good opinion editorial?

Op-eds are most effective when they articulate a clear opinion, substantiate it with evidence, and incorporate specific individuals in the provided examples.

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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The 4 Main Types of Writing Styles and How to Use Them as a Writer

Understanding the 4 main types of writing styles can help you grow as a writer and attract an audience for your written work. Here’s how to identify each style of writing and tips for using each of the 4 common writing styles to develop your written skills.

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One of the things that can help you grow as a writer is to learn the 4 main types of writing styles and use the characteristics of each to further develop your own personal voice as a writer.

By learning how to use the different writing styles in your work, you will not only improve your skills as writer, but also learn ways to better connect with your audience of readers.

In this post we’ll cover the 4 main types of writing styles and how to use them as a writer to create compelling books, stories, essays, poetry, articles and more.

What are Writing Styles?

Writing styles are basically another way of saying the form or type of written work you are creating. Think of it as a classification for being able to identify what kind of writing you are creating.

For example, if you are writing a cookbook, that is a completely different style of writing than if you were writing a steamy romance novel!

Each writing style has a different purpose – and therefore, different characteristics are present when you are writing each type of different work.

Now that we understand what a writing style is – let’s talk about the 4 main writing styles which are commonly talked about amongst writers and literary educators.

The 4 Main Writing Styles & What They Mean

The four main writing styles which are commonly recognized are expository , descriptive , narrative , and persuasive .

Style #1: Expository

The definition of expository is this: “intended to explain or describe something.”

Most types of written work that fall into this category explain something in more detail, or provide insight and instruction in regards to a particular topic.

What types of writing fall into this category of expository writing style?

While there are many different types of written work which can be categorized as expository style of writing, you can often identify this type of writing by noticing the purpose of the work.

• Does the work intend to explain something in more detail?
• Does the written piece inform?
• Does the written piece answer questions such as “what, how and why?”

Here are some examples of the different types of writing pieces which can fall into the category of expository writing:

• Newspaper and Magazine Articles {not including editorials}
• Non-Fiction Books
• How-To Books
• Self Help Books
• Writing about Hobbies & Interests
• Recipes & Cookbooks
• Instructional Guides
• Scientific Research
• Textbooks & Educational Resources
• Business Articles & Books
• Medical Research, Journals and Articles

When you write expository style pieces, your main goal as a writer is to inform your readers with insight and facts that pertain to the subject of your piece.

For example, if you are writing about the history of ice cream, you would be including a lot of research and fun facts into your piece.

Note that this type of writing style is not intended to persuade or influence your audience. In writing your piece on the history of ice cream, you would NOT be trying to persuade your readers.

You would not want to say things like “Everybody should eat ice cream!” and “These 5 reasons will convince you forever to choose strawberry swirl flavored ice cream as your favorite flavor.”

Sometimes it can be confusing on whether an article is expository or persuasive. For example, an article called “The 5 Unexpected Health Benefits of Ice Cream” – would not fall into expository writing, even though it is providing information.

The word “benefits” has a positive connotation to the title. If you were to be writing an article on possible health benefits on ice cream, it would be very important that you as the writer keep your opinion separated from the facts and information if you plan for it to be an expository style piece. To be expository in nature, you would want to use a title such as “Scientists Research The Health Effects of Ice Cream.”

Books and articles that explain how to do something are also very popular examples of expository writing. Cookbooks are very popular, as they explain to others the tips, techniques, and recipes on how to cook something. How-to books for hobbies and crafts are also a good example of this type of writing.

Style #2: Descriptive Writing

Descriptive writing goes deeper than expository writing. While expository writing might have some descriptive details and factual information, descriptive writing will make use of many writing elements and literary devices such as metaphors and similes.

The purpose and goal of descriptive writing is to bring your reader into the written work as if the reader were to be experiencing it first hand.

Most fictional pieces fall under the category of descriptive writing, and even some non-fiction pieces such as memoirs and creative non-fiction can fall under the category of a descriptive writing style.

If you are writing fiction, the more descriptive you can be with your words, the more relatable your story will be to the reader.

For example, we recommend that writers ask their characters questions as one way to really intimately understand the details about a character. Details about the setting, events, and people present in a story will help your readers be able to imagine and understand the piece.

This style also includes poetry. If you browse through some of our poetry writing prompts , you will see there is a lot of attention put on using details to create a scene or feeling in writing a poem!

Here are some examples of types of descriptive writing pieces:

• Poetry & Prose
• Travel Diaries
• Personal Journals
• Lyrics in Music and Songwriting

Most pieces using only a descriptive writing style are not very long. It is uncommon for a fictional novel to be 100% fully descriptive without getting into our next writing style, which is narrative writing.

Style #3: Narrative Writing

Narrative writing is far more complex that simple descriptive writing.

While a poem for example may describe a scene or even events or people – generally you do not get into the deep inner thoughts of the characters or even get a full story with a clear middle, beginning, and end complete with conflict and dialogue.

Nearly all fiction novels fall into the case of narrative writing, as well as longer epic poems and sagas.

In narrative writing, there is a story to be told – a clear plot complete with setting, characters, dialogue, conflict and resolution. A narrative piece often has a timeline or sequence of events which further build to the point of conflict and resolution.

Here are some examples of the works which would be considered to have a narrative writing style:

• Fiction Novels
• Memoirs & Biographies
• Screenplays
• Myths, Legends, and Fables
• Historical accounts
• Essays which talk about a lesson learned or valuable insight from an experience

Narrative writing pieces are generally easy to identify, although sometimes it can be confused with descriptive writing styles. The key difference in determining which one a written work might be is whether or not there is a developed storyline or plot.

If there is a well developed plot and storyline, you are most likely reading narrative writing.

Style #4: Persuasive Writing

Persuasive writing is a type of writing style where the purpose is to influence someone into believing or doing something. As the word “persuasive” suggests – your goal is to persuade someone’s actions or thoughts to align with your own goals as the writer.

The persuasive writing essay is a popular homework assignment for many kids. For example, a student might be assigned to write an essay to convince their parents of something. “Why We Should Get a Pet Rabbit” and “5 Reasons You Should Not Make Me Clean My Room”.

Persuasive writing is intended to convince someone of something, and so it usually needs to have a good bit of research and logical analysis – but also should attempt to make an emotional connection to the desired audience as well.

A classic piece of writing which serves as an example of persuasive writing is Thomas Paine’s book Common Sense , which was written in the Colonial times of the American Revolutionary War, urging citizens that separating from England was of utmost importance.

Here are some examples of types of writing which are persuasive writing:

• Editorial & Opinion pieces in Newspapers and Magazines
• Essays on a specific belief or “hot button” topic
• Letters written to request an action or file a complaint
• Advertisements {Convincing you to buy something}
• Copywriting {Note, copywriting is different from copyright!}
• Company Brochures
• Business Proposals
• Political speeches

When the intention of the work is to convince the audience of something – this falls into persuasive writing.

How to Use the 4 Main Different Writing Styles as a Writer

Now that we know the different types of writing styles, you may be wondering how do you use each style?

The first thing to do is think about what you are planning to write and what the intention is. What is your goal and what type of message are you trying to communicate to your readers?

Expository Style Writing:

In this type of writing your goal is to inform your readers about research or data.

When writing expository style pieces, follow these guidelines:

• Avoid using words which have a positive or negative connotation
• Do not insert your opinion or attempt to persuade your audience into thinking, feeling, or doing something based on your beliefs
• Use research and cite your sources
• When writing online, link to additional resources or websites
• Use quotes, illustrations or informative graphics to highlight the information
• Give concise and clear directions

Descriptive Writing Style:

This type of writing has the goal to describe something and bring into your reader’s imaginations

Here are some tips for writing with descriptive writing styles:

• Use literary devices such as metaphors and similes.
• Use well thought out adjectives and adverbs to describe nouns and verbs.
• Bring attention to small details
• Use the 6 senses: sight, touch, taste, smell, sound, and feeling

Narrative Writing Style:

In narrative writing style, your goal is to convey a storyline to your readers.

Here is how to achieve this type of writing style:

• Outline a storyline, plot or timeline sequence of events
• Include detailed descriptions of your characters and scenes
• Give your readers insight into the inner thoughts or behind-the-scenes information to elements of your story
• Answer the 6 W questions in your writing: Who, What, When, Where, How, and Why?
• Make it so your piece of work conveys an important lesson or insight – what is the moral of the story? What was the outcome of this experience?
• Use concrete language which gives readers a specific image to visualize and relate to

Persuasive Writing Style:

When you are writing to persuade, your intention is to convince your readers to side with you. This can be as simple as convincing them to buy your latest new product, or even writing about important social and humanitarian issues.

Here are some tips for writing persuasively:

• Include information, data, and facts to back up your argument
• Cite your sources and give readers access to additional information
• Appeal to your readers on an emotional level – how will siding with your opinion connect with them and make them feel?
• Take into consideration your reader’s needs, wants, and desires and how your message will help your reader achieve these.

Understanding Writing Styles Can Help You Be a Better Writer

No matter what type of writing you enjoy creating – understanding the basic main 4 types of writing styles can help you become a better writer.

If you are writing a how-to article for example, you will be able to understand what types of elements to ensure your piece of work includes. If you’re writing a descriptive poem, knowing what type of language to use can help convey your message for abstract concepts.

Use these different writing styles as a fun writing exercise!

Even if you typically only write for one style, it can be a lot of fun to push yourself to try to write for the different types of styles. For example, try writing a persuasive essay, and then a descriptive essay on the same topic. It can also be fun to write a descriptive poem and then turn it into a narrative essay or short story.

Not sure what to write about using these different writing styles? We have TONS of ideas for you with many different writing prompts! Check out our list of 365 writing prompts ideas which are sure to inspire your creative muse!

Using prompts is a great way to help you start writing in different writing styles and push yourself to a new exciting challenge for your writing skills!

I hope this article about the different writing styles and how you can use them as a writer will be helpful for you in building and developing your written skillset.

What types of writing styles do you enjoy writing the most? Have any tips for writing in expository, descriptive, narrative or persuasive styles of writing? We’d love to hear your ideas and experiences in the comments section below!

Chelle Stein wrote her first embarrassingly bad novel at the age of 14 and hasn't stopped writing since. As the founder of ThinkWritten, she enjoys encouraging writers and creatives of all types.

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From Idea to Impact: A Guide for Writing Editorial Example

You don’t have to be an expert writer to create a stellar editorial. Many students hesitate when assigned an editorial. The thought of impressing a larger campus audience can be intimidating. And may lead some students to consider skipping the assignment altogether.

However, there are ways to improve their editorial writing skills. This post brings you all the essentials with editorial examples. So, start reading to discover how to create a compelling editorial easily!

Table of Contents

What is an Editorial?

Editorials are small articles, usually written in the form of essays, featured in newspapers and magazines. These articles reflect the writer or editor’s viewpoints on a subject matter. More often than not, people consider an editorial as the opinion of a newspaper on a current issue.

Types of Editorial With Editorial Example

Editorials come in various forms, each serving a unique purpose. This segment explores four types of editorials.

• Explain and interpret

General Editorial Example

Before moving on to the types here is a general editorial example.

Title: Understanding Tourette’s Syndrome: A Call for Compassion and Inclusivity

These editorials examine a topic or issue and highlight its flaws or shortcomings.

It can be a criticism of a decision or an action. Sometimes criticism editorials suggest improvements or provide alternatives

Criticism Editorial Example: “The Flawed Education System: A Call for Reform”

*Note: Here, the writer criticizes the current education system, pointing out its weaknesses. (You may also provide necessary changes to improve student outcomes.)

Explain and Interpret

This type of editorial aims to clarify complex issues or events. By providing context it helps readers understand the topic at hand.

Editorial Example: “Breaking Down the Latest Economic Policy: A Comprehensive Analysis”

In this editorial, the author explains the intricacies of a new economic policy. Outlining its key components and potential impact on the nation’s economy.

A Persuasive editorial tries to convince people. It provides a solution and prompts the reader to take specific actions.

Editorial Example: “The Climate Crisis: Why We Must Act Now”

The author presents compelling, evidence-based arguments on  climate change  in this piece. They also persuade readers to take immediate actions essential for our planet’s future.

A praising editorial celebrates or supports a person or entity’s achievement or notable action. It may also talk about an organization or event.

Editorial Example: “The Unsung Heroes: How Online Paper Writing Service Platforms are Helping Students Find Balance in Life “

In this editorial article example, the writer applauds the professionals that help students.

Editorial Example for Students

Tips to write editorial example for elementary students.

Here are 7 tips for elementary students to write editorial examples:

• Find a fun topic . Choose something that you and your friends care about. For example a school event, a new playground, or a favorite book.
• Learn more . Ask your teacher, parents, or friends for information and facts about your topic. This will help you in writing fact or evidence-based editorials. 
• Share your thoughts : Tell your readers what you think about the topic and why it’s important to you.
• Tell a story . Use examples from your own life or from things you’ve seen or heard to make your point easier to understand.
• Make a plan . Down your main ideas in order, so you know what to talk about first, next, and last in your editorial example.
• Keep it simple : Use words and sentences that are easy for you and your friends to understand.
• Ask for help . Show your editorial example to a teacher, parent, or friend and ask them for advice on how to make it even better.

You will be able to create interesting and fun editorial examples by following these tips. Here are some editorial example topics that you can write on. 

Tips to Write Editorial Example for Middle School Students 

Here are 7 tips for middle school students to write editorial examples

• Choose a relevant topic . Pick a subject that matters to you and your peers. These can include school policies, community issues, or social trends.
• Research your topic . Look up information and facts about your subject through different sources. These can include books, articles, or online sources. Make sure your material supports your opinion in the editorial example.
• State your opinion . Be bold when expressing your opinion on an issue. As middle-schoolers, you can explain the reason behind your perspective. This benefits both you and your audience in expressing and understanding your opinion.
• Use real-life examples . Remember that most of your readers are students with lower attention spans. To engage them, you need to make your editorial relatable. Add shared experiences, events, stories, and news to make your argument persuasive. 
• Organize your ideas . Create an outline for your editorial example. A clear introduction, body, and conclusion outline will guide your writing.
• Write clearly and concisely.  Use straightforward language and concise sentences. Make your editorial easy to understand for your fellow middle school students.
• Revise and seek feedback.  Review your editorial example for spelling, grammar, and punctuation errors. You can ask a teacher or friend for their input on improving it.

These steps will help you write impactful editorial examples for your school magazine. Your audience will resonate with your work which can spark meaningful discussions.

Tips to Write Editorial Example for High School Students

Here are 7 tips for high school students to write editorial examples:

• Select a compelling topic . Choose a subject that is relevant and important to you and your fellow high school students, such as school policies, social issues, or current events.
• Conduct thorough research . Investigate your topic using reliable sources like books, articles, or reputable websites to gather evidence and support your opinion in the editorial example.
• Present a clear argument : Articulate your stance on the issue and provide logical reasons for your viewpoint.
• Incorporate real-world examples . Use personal experiences, school-related stories, or news events to strengthen your argument and make it relatable to your audience.
• Structure your editorial . Plan your editorial example with a well-organized outline, including an introduction, body, and conclusion, to ensure a cohesive flow of ideas.
• Write with clarity and precision . Employ clear language and concise sentences to convey your message effectively and engage your high school peers.
• Revise and seek constructive feedback . Edit your editorial example for spelling, grammar, and punctuation errors, and ask a teacher, parent, or friend for their suggestions on how to enhance it.

Editorial Examples For Newspapers

Here are 8 tips for writing editorial examples for newspapers:

• Choose a timely topic : Select a current and newsworthy issue that is relevant to your readers, such as local politics, community events, or national debates.
• Research extensively : Investigate your topic using credible sources like official reports, expert opinions, and reputable news articles to gather solid evidence and support your viewpoint in the editorial example.
• Formulate a strong argument : Clearly articulate your stance on the issue, present logical reasons for your position, and address potential counterarguments.
• Incorporate real-world examples : Use relevant case studies, personal stories, or recent news events to illustrate your points and make your argument more persuasive to newspaper readers.
• Organize your editorial effectively : Structure your editorial example with a clear introduction, body, and conclusion, ensuring a smooth flow of ideas and logical transitions between paragraphs.
• Adopt a journalistic tone : Write with clarity, precision, and objectivity to convey your message professionally and engage your newspaper audience.
• Fact-check and cite sources : Verify the accuracy of your information and provide proper citations for your sources to maintain credibility and trust with your readers.
• Revise and seek professional feedback : Edit your editorial example for spelling, grammar, and punctuation errors, and consult a newspaper editor or experienced journalist for their input on how to improve your piece.

By following these tips, you’ll be able to craft insightful and impactful editorial examples that will resonate with newspaper readers and contribute to informed public discourse.

Tips to Write Editorial Examples for Newspapers

Students often find themselves lost when writing editorials, as many don’t read newspapers anymore. But fear not! In this step-by-step tutorial, we’ll show you how to build an amazing editorial. 

Choose Your Topic 

• Brainstorm your ideas.
• Make sure your topic hooks your reader.
• Choose ongoing issues to write on. If you pick an older topic, write with a new perception. 
• Ensure your topic serves a broader purpose.

It is no surprise that controversial topics gain more attention. So don’t be afraid of digging a little dirt. You can pick topics like unsolved cases where people are still seeking answers. 

Editorial example : Choosing a hot topic like “economic inflation” can instantly grab your reader’s attention. If you choose an older topic like  modernism in literature , write about how today’s readers can find those books relatable. 

Conduct Thorough Research

Think of it like writing a  research paper . Your job is to present the truth to the reader, even in your opinion. So;

• Gather all solid facts you can find about your topic 
• Conduct proper research from authentic sources
• Proper facts and evidence will support your opinions 

Editorial example : Let’s say you’re writing on climate change. In this editorial essay, you will gain data from reputable sources like NASA or the IPCC. Such evidence will support your argument, making it easier to sway your audience. 

Composing The Editorial

Before we jump into the structural sections of an editorial, let’s focus on some characteristics. Following is a brief prompt on the important aspects of writing. This segment is properly explained in our next heading. 

Remember that you’re writing for the general public and not experts. So; 

• Write concisely. 
• Keep it clear to avoid confusing your audience.
• Ensure it’s easy for readers to understand your opinion.
• Give yourself a word limit that should be at most 800 words. 
• Avoid tough or fancy words. 

Prompt for a newspaper editorial example : Suppose you’re writing an editorial on “economic inflation”. You will need to use some technical terms in your content. To ensure your reader understands your work, explain these terms. Use simple language and easy sentences to convey your message effectively. 

Now let’s get to the editorial format and observe how to structure your content properly. 

Writing an Introduction

Your introduction is the first thing your reader goes through in writing. You need to engage your audience and push them towards the main body of your editorial. To do that, follow these techniques. 

• Start with catchy quotes, questions or facts. 
• Hook the audience with a powerful thesis statement. 
• In an editorial, your argument is your thesis. 

Example of an editorial : 

Let’s say you are writing on “Consumerism Impacts the Environment”. You can use the following fact:

“Consumerism’s impact: If current consumption patterns continue, by 2050, humanity will require the resources of three Earths, leading to environmental degradation and loss of biodiversity. An urgent shift towards sustainable consumption is crucial for a viable future.”

Composing a Body

• Organize your arguments and supporting evidence logically.
• Address counterarguments and refute them.
• Use real-life examples to illustrate your points.

An editorial in newspaper example : Suppose you’re writing a criticism editorial on “Landfills”. You can discuss the impacts they have on the environment. You may also provide a solution and the importance of immediate action.

Composing Conclusion

The  conclusion  is another opportunity to leave a strong impression on the audience. Keeping that in view;

• Summarize your main points
• Reinforce your argument
• End with a call to action or a thought-provoking statement

Example of editorial writing : Suppose you are writing on “climate change”. Encourage readers to take steps to combat climate change and emphasize the issue’s urgency.

Proofread and Edit

Proofreading is essential because it ensures your writing is error-free and effectively communicates your message. This enhances your credibility and leaves a positive impression on your readers. So make sure to;

• Check for grammar and spelling errors
• Review the structure and flow of your editorial
• Ensure your argument is clear and persuasive

After completing your editorial on climate change, proofread it carefully and make any necessary edits to ensure it’s polished and compelling.

By following these steps, you’ll be well on your way to creating an engaging and impactful editorial that resonates with your readers.

Topics For Editorials

Here are some topic ideas to help you decide what to write next. 

• Exploring the Impact of Social Media on Mental Health
• The Importance of Investing in Renewable Energy for a Sustainable Future
• Examining the Role of Big Tech Companies in Protecting User Privacy
• Addressing the Global Water Crisis: Finding Solutions for Access and Conservation
• The Need for Comprehensive Immigration Reform: Balancing Security and Compassion
• The Implications of Artificial Intelligence in the Job Market: Preparing for the Future of Work
• Bridging the Political Divide: Fostering Civil Discourse in a Polarized Society
• Examining the Effects of Climate Change on Biodiversity and Ecosystems
• The Role of Journalism in Upholding Democracy: Preserving Truth and Accountability
• Exploring the Ethics of Genetic Engineering: Balancing Progress and Responsibility

And there you have it, our easy guide on how to write an editorial! Just follow these simple steps and keep an eye on editorial examples for the practical applications of the tips.

However, some of you might still find it tricky to create an impactful editorial. Don’t worry – our  college paper writing service  has your back. Our talented writers will not only help you meet those deadlines but also bring balance to your busy life. Together, we’ll make sure you achieve your goals in no time.

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Sat / act prep online guides and tips, understanding the 4 writing styles: how to identify and use them.

General Education

A piece’s writing style can help you figure out what kind of writing it is, what its purpose is, and how the author’s voice is unique. With so many different types of writing, you may think it’s difficult to figure out the specific writing style of a piece or you'll need to search through a long list of writing styles.

However, there are actually just four main types of writing styles, and together they cover practically all the writing you see, from textbooks to novels, to billboards and more.  Whether you’re studying writing styles for class or trying to develop your own writing style and looking for information, we’ve got you covered.

In this guide, we explain the four styles of writing, provide examples for each one, go over the one thing you need to know to identify writing style, and give tips to help you develop your own unique style of writing.

The 4 Types of Writing

There are four main different styles of writing. We discuss each of them below, list where you’re likely to see them, and include an example so you can see for yourself what each of the writing styles looks like.

Writers who use the narrative style are telling a story with a plot and characters. It’s the most common writing style for fiction, although nonfiction can also be narrative writing as long as its focus is on characters, what they do, and what happens to them.

Common Places You’d See Narrative Writing

• Biography or autobiography
• Short stories
• Journals or diaries

“We had luncheon in the dining-room, darkened too against the heat, and drank down nervous gayety with the cold ale. ‘What’ll we do with ourselves this afternoon?’ cried Daisy, ‘and the day after that, and the next thirty years?’    ‘Don’t be morbid,’ Jordan said. ‘Life starts all over again when it gets crisp in the fall.’ ‘But it’s so hot,’ insisted Daisy, on the verge of tears, ‘and everything’s so confused. Let’s all go to town!’ - The Great Gatsby by F. Scott Fitzgerald

You can quickly tell that this passage from the novel The Great Gatsby is an example of narrative writing because it has the two key traits: characters and a plot. The group is discussing eating and drinking while trying to decide what to do for the rest of the day.

As in this example, narrative writing often has extended dialogue scenes since the dialogue is used to move the plot along and give readers greater insight into the characters.

Writers use the expository style when they are trying to explain a concept. Expository writing is fact-based and doesn’t include the author’s opinions or background. It’s basically giving facts from the writer to the reader.

Common Places You’d See Expository Writing

• Newspaper articles
• Academic journals
• Business memos
• Manuals for electronics
• How-to books and articles

“The 1995/1996 reintroduction of gray wolves (Canis lupus) into Yellowstone National Park after a 70 year absence has allowed for studies of tri-trophic cascades involving wolves, elk (Cervus elaphus), and plant species such as aspen (Populus tremuloides), cottonwoods (Populus spp.), and willows (Salix spp.). To investigate the status of this cascade, in September of 2010 we repeated an earlier survey of aspen and measured browsing and heights of young aspen in 97 stands along four streams in the Lamar River catchment of the park’s northern winter range. We found that browsing on the five tallest young aspen in each stand decreased from 100% of all measured leaders in 1998 to means of <25% in the uplands and <20% in riparian areas by 2010. Correspondingly, aspen recruitment (i.e., growth of seedlings/sprouts above the browse level of ungulates) increased as browsing decreased over time in these same stands.” -”Trophic cascades in Yellowstone: The first 15 years after wolf reintroduction” by William J. Ripple and Robert L. Beschta

This abstract from an academic journal article is clearly expository because it only focuses on facts. The authors aren’t giving their opinion of wolves of Yellowstone, they’re not telling a story about the wolves, and the only descriptions are number of trees, streams, etc. so readers can understand the study better.

Because expository writing is focused on facts, without any unnecessary details or stories, the writing can sometimes feel dense and dry to read.

Descriptive

Descriptive writing is, as you may guess, when the author describes something. The writer could be describing a place, person, or an object, but descriptive writing will always include lots of details so the reader can get a clear and complete idea of what is being written about.

Common Places You’d See Descriptive Writing

• Fiction passages that describe something

“In a hole in the ground there lived a hobbit. Not a nasty, dirty, wet hole, filled with the ends of worms and an oozy smell, nor yet a dry, bare sandy hole with nothing in it to sit down on or eat: it was a hobbit hole and that means comfort. It had a perfectly round door like a porthole, painted green, with a shiny yellow brass knob in the exact middle. The door opened on to a tube-shaped hall like a tunnel: a very comfortable tunnel without smoke, with panelled walls, and floors tiled and carpeted...” - The Hobbit by J.R.R. Tolkien

This is the opening passage of the novel The Hobbit . While The Hobbit is primarily an example of narrative writing, since it explores the adventures of the hobbit and his companions, this scene is definitely descriptive. There is no plot or action going on in this passage; the point is to explain to readers exactly what the hobbit’s home looks like so they can get a clear picture of it while they read. There are lots of details, including the color of the door and exactly where the doorknob is placed.

You won’t often find long pieces of writing that are purely descriptive writing, since they’d be pretty boring to read (nothing would happen in them), instead many pieces of writing, including The Hobbit , will primarily be one of the other writing styles with some descriptive writing passages scattered throughout.

When you’re trying to persuade the reader to think a certain way or do a certain thing, you’ll use persuasive writing to try to convince them.  Your end goal could be to get the reader to purchase something you’re selling, give you a job, give an acquaintance of yours a job, or simply agree with your opinion on a topic.

Common Places You’d See Persuasive Writing

• Advertisements
• Cover letters
• Opinion articles/letters to the editor
• Letters of recommendation
• Reviews of books/movies/restaurants etc.
• Letter to a politician

“What General Weygand called the Battle of France is over. I expect that the battle of Britain is about to begin. Upon this battle depends the survival of Christian civilization. Upon it depends our own British life, and the long continuity of our institutions and our Empire. The whole fury and might of the enemy must very soon be turned on us. Hitler knows that he will have to break us in this island or lose the war. If we can stand up to him, all Europe may be free and the life of the world may move forward into broad, sunlit uplands. But if we fail, then the whole world, including the United States, including all that we have known and cared for, will sink by the lights of perverted science. Let us therefore brace ourselves to our duties, and so bear ourselves, that if the British Empire and its Commonwealth last for a thousand years, men will still say, ‘This was their finest hour.’ - “This was their finest hour” by Winston Churchill

In this excerpt from his famous “Their finest hour” speech, Prime Minister Winston Churchill is clearing trying to convince his audience to see his viewpoint, and he lays out the actions he thinks they should take. In this case, Churchill is speaking to the House of Commons (knowing many other British people would also hear the speech), and he’s trying to prepare the British for the coming war and convince them how important it is to fight.

He emphasizes how important the fight will be (“Upon this battle depends the survival of the Christian civilization.” and clearly spells out what he thinks his audience should do (“Let us therefore brace ourselves to our duties…”).

Common Writing Styles to Know

Each of the four main types of writing styles has multiple subsets of styles within it. Here are nine of the most common and important types of writing you’ll see.

Narrative Writing

Character voice.

Character voice is a common writing style in novels. Instead of having an unknown narrator, the audience knows who is telling the story. This first-person narrator can help the reader relate more both to the narrator and the storyline since knowing who is telling a story can help the reader feel more connected to it. Sometimes the narrator is completely truthful in telling what happens, while other times they are an unreliable narrator and will mislead or outright lie to readers to make themselves look better. 

To Kill a Mockingbird (Scout is the narrator) and The Hunger Games (Katniss is the narrator) are two examples of this writing style.

Stream-of-Consciousness

This writing style attempts to emulate the thought process of the character. Instead of only writing about what the character says or does, stream-of-consciousness will include all or most of the characters thoughts, even if they jump from one topic to another randomly or include incomplete thoughts.

For example, rather than writing “I decided to take a walk to the ice cream shop,” an author using the stream-of-consciousness writing style could write, “It’s pretty hot out, and I feel like I should eat something, but I’m not really that hungry. I wonder if we have leftovers of the burgers Mom made last night? Is Mom staying late at work tonight? I can’t remember if she said. Ice cream would be a good choice, and not too filling. I can’t drive there though because my car is still in for repairs. Why is the repair shop taking so long? I should have listened when David said to check for reviews online before choosing a place. I should text David later to see how he is. He’ll think I’m mad at him if I don’t. I guess I’ll just have to walk to the shop.”

James Joyce and William Faulkner are two of the most well-known writers to have regularly used the  stream-of-consciousness writing style.

Epistolary writing uses a series of documents, such as letters, diary entries, newspaper articles, or even text messages to tell a story. They don’t have a narrator, there’s just whoever purportedly gathered the documents together. This writing style can provide different points of view because a different person can be the author of each document.

Well-known examples of epistolary writing include the novels Dracula  (written as a series of letters, newspaper articles, and diary entries) and Frankenstein (written as a series of letters).

Expository Writing

You’ll find this style in textbooks or academic journal articles. It’ll focus on teaching a topic or discussing an experiment,  be heavy on facts, and include any sources it cited to get the information. Academic writing often assumes some previous knowledge of the topic and is more focused on providing information than being entertaining, which can make it difficult to read and understand at times.

Business writing refers to the writing done in a workplace. It can include reports, memos, and press releases. Business writing typically has a formal tone and standard formatting rules. Because employees are presumably very busy at work, business writing is very concise and to the point, without any additional flourishes intended to make the writing more interesting.

You’ll see this writing style most commonly in newspaper articles. It focuses on giving the facts in a concise, clear, and easy-to-understand way. Journalists often try to balance covering all the key facts, keeping their articles brief, and making the audience interested in the story.

This writing style is used to give information to people in a specific field, such as an explanation of a new computer programming system to people who work in software, a description of how to install pipes within a house for plumbers, or a guide to new gene modifications for microbiologists.

Technical writing is highly specialized for a certain occupational field. It assumes a high level of knowledge on the topic, and it focuses on sharing large amounts of information with the reader. If you’re not in that field, technical writing can be nearly impossible to understand because of the jargon and references to topics and facts you likely don’t know.

Descriptive Writing

Poetry is one of the most challenging styles of writing to define since it can come in many forms. In general, poems use rhythmic language and careful word choice to express an idea. A poem can be an example of descriptive writing or narrative writing, depending on whether it’s describing something or telling a story. Poetry doesn’t need to rhyme, and it often won’t follow standard grammatical or structural rules. Line breaks can, and often do, occur in the middle of sentences.

Persuasive Writing

Copywriting.

Copywriting is writing that is done for advertising or marketing purposes. It’s attempting to get the reader to buy whatever the writer is trying to sell. Examples of copywriting include catalogs, billboards, ads in newspapers or magazines, and social media ads.

In an attempt to get the reader to spend their money, copywriters may use techniques such as descriptive language (“This vanilla was harvested from the lush and exotic island of Madagascar"), exciting language (Stop what you’re doing and learn about this new product that will transform your life!”) and exaggeration (“This is the best cup of coffee you will ever taste!”).

Opinion 

People write opinion pieces for the purpose of stating their beliefs on a certain topic and to try to get readers to agree with them. You can see opinion pieces in newspaper opinion sections, certain blog posts, and some social media posts. The quality of opinion writing can vary widely. Some papers or sites will only publish opinion pieces if all the facts in them can be backed up by evidence, but other opinion pieces, especially those that are self-published online, don't go through any fact-checking process and can include inaccuracies and misinformation.

What If You’re Unsure of a Work’s Writing Style?

If you’re reading a piece of writing and are unsure of its main writing style, how can you figure which style it is? The best method is to think about what the purpose or main idea of the writing is. Each of the four main writing styles has a specific purpose:

• Descriptive: to describe things
• Expository: to give facts
• Narrative: to tell a story
• Persuasive: to convince the reader of something

Here’s an example of a passage with a somewhat ambiguous writing style:

It can be tricky to determine the writing style of many poems since poetry is so varied and can fit many styles. For this poem, you might at first think it has a narrative writing style, since it begins with a narrator mentioning a walk he took after church. Character + plot = narrative writing style, right?

Before you decide, you need to read the entire passage. Once you do, it’ll become clear that there really isn’t much narrative. There’s a narrator, and he’s taking a walk to get a birch from another man, but that’s about all we have for character development and plot. We don’t know anything about the narrator or his friend’s personality, what’s going to happen next, what his motivations are, etc.

The poem doesn’t devote any space to that, instead, the majority of the lines are spent describing the scene. The narrator mentions the heat, scent of sap, the sound of frogs, what the ground is like, etc. It’s clear that, since the majority of the piece is dedicated to describing the scene, this is an example of descriptive writing.

How Can You Develop Your Own Writing Style?

A distinctive writing style is one of the hallmarks of a good writer, but how can you develop your own? Below are four tips to follow.

Read Many Different Styles of Writing

If you don’t read lots of different kinds of writing, you won’t be able to write in those styles, so before you try to get your own writing style, read different writing styles than what you’re used to.  This doesn’t mean that, if you mostly read novels, you suddenly need to shift to reading computer manuals. Instead, you can try to read novels that use unreliable narrators, stream-of-consciousness writing, etc.

The more you read, the more writing styles you’ll be exposed to, and the easier it’ll be able to combine some of those into your own writing style.

Consider Combining Multiple Types of Writing Styles

There’s no rule that you can only use one style for a piece of writing. In fact, many longer works will include multiple styles. A novel may be primarily narrative, but it can also contain highly descriptive passages as well as expository parts when the author wants the readers to understand a new concept.

However, make sure you don’t jump around too much. A paper or book that goes from dense academic text to impassioned plea for a cause to a story about your childhood and back again will confuse readers and make it difficult for them to understand the point you’re trying to make.

Find a Balance Between Comfort and Boundary-Pushing

You should write in a style that feels natural to you, since that will be what comes most easily and what feels most authentic to the reader. An academic who never ventures outside the city trying to write a book from the perspective of a weathered, unschooled cowboy may end up with writing that seems fake and forced.

A great way to change up your writing and see where it can be improved is to rewrite certain parts in a new writing style.  If you’ve been writing a novel with narrative voice, change a few scenes to stream-of-consciousness, then think about how it felt to be using that style and if you think it improved your writing or gave you any new ideas. If you’re worried that some writing you did is dull and lacking depth, add in a few passages that are purely descriptive and see if they help bring the writing to life.

You don’t always need to do this, and you don’t need to keep the new additions in what you wrote, but trying new things will help you get a better idea of what you want your own style to be like.

The best way to develop your own writing style is to expose yourself to numerous types of writing, both through reading and writing. As you come into contact with more writing styles and try them out for yourself, you’ll naturally begin to develop a writing style that you feel comfortable with.

Summary: The 4 Different Styles of Writing

There are four main writing styles, and each has a different purpose:

If you’re struggling to figure out the writing style of a piece, ask yourself what its purpose is and why the author wants you to read it.

To develop your own writing style, you should:

• Read widely
• Consider mixing styles
• Balance writing what you know and trying new things

What's Next?

Literary devices are also an important part of understanding writing styles. Learn the 24 literary devices you must know by reading our guide on literary devices.

Writing a research paper for school but not sure what to write about?   Our guide to research paper topics has over 100 topics in ten categories so you can be sure to find the perfect topic for you. 

Are you reading  The Great Gatsby for class or even just for fun?  Then you'll definitely want to check out our expert guides on the biggest themes in this classic book, from love and relationships to money and materialism .

Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

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Elite Editing

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What Is Editorial Content?

For businesses and organizations, editorial content is an important aspect to any content strategy. When most content teams develop their content marketing strategy, they often focus on commercial content. However, editorial content is also a necessary factor in establishing a successful marketing strategy.

By creating high-quality content that is either educational or entertaining, you can attract your target audience to your website. Over time, content is also a great way to develop a loyal audience base and to engage that audience on a consistent basis.

Learn how your content team can implement an editorial plan that not only improves your content strategy but also boosts your advertising performance metrics.

What is meant by editorial content ?

This type of content is any copy that is not directly trying to sell something. Rather, the goal is to educate, entertain, or inform.

While this type of content plays an important role in optimizing your content marketing strategy, it’s not a form of affiliate marketing. Instead of trying to sell something to the reader, editorial content is trying to gain the reader’s trust.

What are the main elements of editorial content?

From style to audience, there are numerous elements that play a key role in your content strategy.

• Tone and style: The tone and style of your content establish your brand’s voice. Thus, it’s important the tone of your content accurately reflects your business or organization. For example, if your objective is to showcase your business as an industry expert, then your content should be professional and informative. On the other hand, if your goal is to connect with your target audience, then consider assuming a casual tone to relate with your readers.
• Target audience: Identifying your target audience before your team begins the content creation process can help your writers create content that is relevant to your target audience. Different types of content appeal to different demographics. As a result, it’s important to understand who your target audience is so you can generate content they find interesting and useful. Researching your target audience as you develop an editorial strategy can you help generate successful content.
• Content type: From blog articles to social media posts, there are different types of content that fall under the category of editorial content. As you develop your editorial calendar, consider including written content as well as visual content. Incorporating videos and images in your business’s social media is a great way to grab your customers’ attention.
• Search engine optimization (SEO): Your editorial content should follow SEO best practices so that your content can rank well. By including relevant keywords and organizing your text into subcategories, you can improve your SEO.
• Placement: Consider where you want to publish your content. Different types of content fit different social platforms. For example, short-form content is more applicable to social media whereas long-form content is more applicable to blog posts and website copy.

What should you consider when writing editorial content?

First, consider your marketing goals. Good content improves your content marketing strategy.

There are four main types of editorial content: interpretive, critical, persuasive, and praising. Each of these different forms of content focuses on a different marketing objective.

For example, persuasive content aims to encourage the reader to act while interpretative content explains the context of an industry event. Outlining your marketing objectives early on will help you decide which form of editorial content will best achieve your goals.

When writing editorial content, you should also consider your timeline. Creating consistent high-quality content requires clear deadlines. By communicating your content strategy and sharing your editorial calendar with your editorial board, you can post weekly and monthly content pieces.

How should businesses use this content?

Businesses can use editorial content in different ways. For instance, businesses can use it to demonstrate their expertise within an industry. By sharing your perspective on a problem and offering a solution, you can highlight your company’s knowledge within the field.

Businesses can also use this content to express their opinion and highlight their leadership . Writing an article for or against a current event within your industry is another way to share your insight and develop your editorial image.

Finally, businesses can use this content to improve their SEO. Publishing new and updated content can help improve your search ranking.

Search engines look for content that provides accurate and relevant information. By creating fresh editorial pieces, you can avoid having outdated copy on your site.

Likewise, the more editorial content you create, the more opportunities for backlinks. As you publish more pieces on your website and social media accounts, you can add links to previous posts. By adding internal and external links to your content, you can also improve your SEO.

Why you need editorial content

This content is crucial for both your marketing and content strategy. It can help increase your brand awareness and online reach.

What is the aim of this type of content?

The aim of editorial content is to inform, educate, or entertain. Therefore, when you add it to your social media channels and website, you’re demonstrating your experience and authority within your field.

This is especially important for B2B marketing. Establishing your expertise is necessary when trying to connect with other business owners.

How does editorial content create brand awareness?

Brand awareness is essentially how well consumers know your business. Companies that are easily recognizable by the average consumer have good brand awareness.

Editorial content creates brand awareness by showcasing your company’s knowledge. For example, if your business sells gardening products, then you can create in-depth articles teaching readers how to care for their gardens. This type of educational content relevant to your business’s industry will help establish your brand as a gardening expert.

Creating content that relates to your industry can help users associate your company with your field. Thus, when they need advice or products related to your business, customers will think of your brand.

Publishing evergreen content , content that is relevant year-round, can help you establish brand awareness. Evergreen content can also help improve your SEO, as you can generate backlinks connecting old content to new content.

How can businesses use this content to solidify brand identity?

Solidifying brand identify stems from building trust with consumers. Consumers want to buy products from companies that understand the industry. By generating consistent high-quality content that demonstrates your company’s knowledge, you can start building a level of trust with your users.

Over time, as your content production increases, your business will have an archive of relevant content. This library of blog posts, white papers, social media writing , and website copy will reflect your company’s tone and mission, highlighting your brand across your online sites.  As a result, the more editorial content your business has across its social platforms, the more consumers will recognize your brand.

Editorial content versus advertorial content

Both editorial content and advertorial content are an essential part of your content marketing strategy. Oftentimes, companies use these terms interchangeably when outlining their content calendar and plan. However, these types of content are different and therefore serve different purposes for your content strategy.

What are the main differences between editorial and advertorial content?

In its most basic form, advertorial content is advertising copy that looks like editorial content. However, one of the main differences between these types of content is the objective. Thus, their goals are different.

The main objective of advertising content is to sell a product or service. As a result, advertising copy has a direct sales tone.

On the other hand, editorial content does not sell a product or service. Instead, it offers commentary or insight on the industry with the main goal of providing value to users and readers.

Another main difference between these types of content is that advertising content is a form of paid content. This means that advertorial content has a price tag to it because companies generate income with clickthroughs.

How do editorial and advertorial content inform each other?

Editorial and advertorial content inform each other by generating content ideas. By repurposing content, you can use content from your editorial team to generate ideas for your advertorial pieces and vice versa.

In addition, these different types of content also work to create a consistent tone and brand voice for your company. Whether you’re writing editorial content or advertorial content, your writing style should reflect your business. Thus, editorial and advertorial content inform one another through tone.

Finally, your editorial content should provide context for your advertorial content. This means that your content should supplement your advertorial content by providing industry expertise that helps consumers better understand your advertorial content.

Why is it important for editorial content to avoid an advertorial tone?

Editorial content should avoid an advertorial tone because the purpose of this content type is not to sell a product or service. If you assume an advertorial tone when writing an editorial piece, you can risk losing your consumers’ trust.

Consumers read editorial content for advice or entertainment. If you directly try to sell a product through your editorial content, you are not prioritizing the user experience. Providing value for your readers should be the main objective of editorial content.

Examples of appropriate writing styles for editorial content

As you develop your content strategy, it’s important to consider your content style guide.

What are the most important style guidelines for writing editorial content?

Your editorial style guidelines should focus on three main elements: grammar, tone, and SEO.

Grammar: Grammar is a broad category for everything that relates to the nitty-gritty details of your content creation. From spelling rules to punctuation preferences, your grammar guidelines communicate your style preferences to writers. One of the first editorial style notes you should make is which style guide you want your editorial team to use.  For example, The Chicago Manual of Style has different formatting, hyphenation, and grammar preferences than MLA or AP style.

Tone: Your editorial style guide should also communicate your business tone. Outlining your tone will ensure your company’s writing matches your business and stays on brand.

SEO: Whether you’re publishing descriptive writing, expository writing, or persuasive writing, all forms of content should be formatted for SEO . Creating an SEO best practice guide for your writers will help ensure keywords and links are properly included throughout your company’s copy.

Why is point of view important in content?

Point of view is important in content because it indicates how your writers should be formatting copy. For instance, some companies prefer using the second person point of view because it allows writers to communicate directly to the reader. This creates a personal experience for users.

Conversely, some companies prefer a third person point of view to appear formal and professional. Choosing a point of view that reflects your business tone will help you write copy that fits your brand.

What should writers avoid when creating editorial content?

First, writers should avoid adopting a writing style that mimics an advertising campaign. As noted above, it’s important to keep editorial content separate from advertorial content.

Writers should also avoid generating content that does not include metrics. Data and statistics are a great way to inform and educate your readers. They’re also a great way to establish your credibility as a business.

Finally, avoid creating content that is not relevant to your target audience. At the end of the day, your content needs to provide value to your readers.

Elite Content

The right content can help you grow your business by generating traffic, leads, and brand awareness. By creating branded content that informs and entertains your target audience, you can scale your business and optimize your content marketing strategy.

At Elite Editing, our team of writers and editors can help you generate consistent high-quality content. Our writers will make your content both educational and engaging for your users. Get a free quote today and learn more about our writing services!

Other Resources You Might Like

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Table of Contents

Developmental Editing

Evaluation editing, content editing, line editing, copyediting, proofreading, what are the different types of editing.

Every book needs editing . The question is: what type of editing do you need for your book?

Well, it depends.

It gets confusing because there are many different types of editing, but no agreed-upon definitions for those different types in the editing process.

I’m going to fix that for you. I’ll lay out the common definitions of all the different types of editing , then explain when it’s appropriate to use each one.

(Also called: conceptual editing or manuscript appraisal.)

A developmental edit happens early in the writing process, often when an author has an idea for a book or a rough outline , but they need help bringing the pieces together.

A developmental editor looks at the big picture with your book, focusing on organization and structure more than word choice, punctuation, and grammar . They help ensure your arguments line up, reduce inconsistency, that your stories are in the right place, and that everything flows.

Are you leaving out any key details? Is there irrelevant material that needs to be cut?

These are the types of questions a developmental editor should answer for you, along with helping you fix what’s not working and amp up what’s working well in your book.

Keep in mind that developmental editors don’t do any writing or rewriting. They might make suggestions, but their job is to help you become a better writer by explaining how to organize your ideas, structure your book’s content, and transition smoothly between ideas.

They’ll help you see your book the way your readers will see it and provide feedback that is aimed at helping you craft a book people will enjoy reading.

If you’re a seasoned author or have confidence in the manuscript you’ve created, you likely don’t need to hire a developmental editor. But if you need help taking your ideas and forming them into a book, developmental editing can be a major help.

(In the Scribe Professional process, this is very similar to what you do in the Positioning and Roadmap phases.)

(Also called: manuscript critique or structural edit.)

With an evaluation edit, a professional editor looks at your manuscript to assess structure, flow, completeness, and overall quality. The editor will usually provide you with a short memo that summarizes their key points, areas of concern, and suggestions for your book.

They’ll also mark up your manuscript at a high level, making note of any structural concerns or questions they have. Similar to a developmental editor, they’re not as focused on the finer details of your writing, but rather any big picture issues.

If you receive a glowing evaluation, your book might be ready for copyediting and proofreading.

If the editor says your book’s organization and structure need serious work, you might need a developmental editor.

If the structure is sound but your writing needs work, you might need a line edit or content edit to strengthen your manuscript.

An evaluation edit is a safeguard that keeps you from paying for later stage edits (described below) or trying to publish your book before it’s ready.

There is some overlap between developmental editing and evaluation editing, with the key difference being that you need a finished manuscript for an evaluation edit.

You can come to a developmental editor with or without a book, but if you want an evaluation editor to assess your work, you need to have a finished manuscript to show them.

(Also called: substantive editing or full editing.)

Whereas developmental and evaluation edits look mainly at big picture issues, a content edit is the level at which an editor also starts to dig into the words on the page.

In addition to evaluating the structure of your book, a content editor reads and carefully edits the manuscript with an eye on the completeness, flow, and construction of ideas and stories, working paragraph by paragraph and chapter by chapter.

A content editor should provide you with a paragraph-level set of markups on your manuscript, offering corrections, pointing out incomplete sections, and offering advice on smoothing the flow and construction of your chapters, sections, and subsections.

A key focus for a content edit should also be the tone and voice of your manuscript. A content editor should be aware of your target audience to ensure that the way your content comes off (tone) is a good fit for that audience, and that the writing sounds like you (voice). They help refine your language for your intended audience.

The key difference between a content edit and a line edit (two terms that are often used interchangeably) is that a content edit is not as detailed as a line edit. It exists between the high-level view of a developmental or evaluation edit, and the ground-level view that a line editor takes as they work through each line of your manuscript.

A content editor won’t move your chapters around, but they will move sections or paragraphs around within your chapters, move content to different chapters, or delete content entirely.

Think of it this way: a developmental or evaluation editor helps you build the house (the book) and figure out which rooms (chapters) should go where.

With those rooms in place, the content editor’s job is to help you arrange the furniture (sections and paragraphs) inside those rooms in a way that’s appealing.

Unlike line editors, they’re not concerned with the decorations (sentences).

(Also called: stylistic edit or comprehensive edit.)

As the name implies, a line editor performs a line-by-line review of your manuscript. Up to this point, the editors have worked on your manuscript at a high level—either the macro level where they consider the entire book, or the chapter and paragraph level.

The line editor jumps into the manuscript with both feet, providing the most detailed edit you can get. Notice that I didn’t say “comprehensive.” A great line editor will make your prose sing, but if your content isn’t structured properly, it won’t matter.

That’s why it’s important not to jump in with line editing before your book has the proper structure and organization in place and your content is where it needs to be.

A line editor is down in the weeds, so they’re not looking at the big picture. They’re focusing on word choice and whether each sentence has the intended impact.

Like other editors, they focus on your book’s flow, but they’re more concerned with how each word in a sentence interacts with the others and how sentences flow into each other.

Line editors point out run-on sentences, sentence fragments, and clichés. They help you clarify meaning, eliminate jargon, and ensure that each sentence sounds right in the reader’s mind.

They also push back against the natural inclination many of us have toward wordiness by tightening your sentences and helping you say in five words what you initially said in fifteen.

A line editor is not as concerned with errors, but rather the words you use to communicate with your reader. They want your writing to be short, simple, concise, and about the reader—the essential writing principles of great non-fiction.

That said, a line editor may perform the duties of a copyeditor, but it’s not a given. If you want an editor who can provide this kind of all-in-one service, clarify that desire up front.

When you have a finished manuscript—and I mean completely finished, not one that’s close to done or has a few gaps to fill in—it’s time to hire a copyeditor.

A copyeditor will meticulously go through your book and find the spelling, punctuation, and grammar mistakes.

That’s right—no matter how confident you are that your manuscript is mistake free, there are mistakes in there.

When you read your book out loud (which all authors should do), you’ll catch the sloppy mistakes and wording issues, but you’ll miss the stuff that copyeditors search for: small grammatical rules that native English speakers often don’t even realize exist.

There is a lot of data on this, but average people only detect about 60 percent of errors, and even professionals usually only catch about 85 percent. That’s why copyediting and the next type of editing (proofreading) should be in tandem.

Copyeditors not only find mistakes, they also check that your book follows the style guide appropriate for your genre (most books use the Chicago Manual of Style ).

Even if you think having your neighbor read through your book is enough to find all the spelling, grammar, and punctuation mistakes (which it’s not), unless that neighbor is a professional copyeditor, they won’t know how to style your book correctly.

The kinds of mistakes copyeditors catch are not life threatening, but they make the difference between a professional book and one that comes across as amateur.

Although the terms “copyediting” and “proofreading” are often used interchangeably, they describe different processes that benefit your book in unique ways.

A proofreader takes the printed version of your book after it’s been designed and formatted (called a “proof) and gives it a final review before the book goes to print. Since it comes right before publication, proofreading is the last line of defense against errors.

You should always have your manuscript copyedited before it goes to layout, and then always have your book professionally formatted before it goes to a proofreader.

Here’s why: like a copyeditor, a proofreader looks for typos and misplaced punctuation, but also searches for layout issues like page numbering, consistency with headings, placement of tables of figures in the text, bad line or page breaks, and more.

A proofreader isn’t looking to fix your content—just correct any errors they see.

Because so much published writing lives online nowadays, many editorial teams don’t bother with proofreaders and just use copyeditors to get content ready for publication. However, many will still ask for the copy to be proofread before it’s published.

That’s why confusion exists about how copyediting and proofreading differ. If you want to break it down, here’s an easy way to remember the difference:

Copyeditors catch all the mistakes the author missed.

Proofreaders catch all the mistakes the copyeditor missed.

What Type of Editing Does Your Book Need?

Now that we’ve walked through the different types of editing, you should have a better idea which ones are appropriate for your book based on your needs as an author.

At the very least, you need to hire a professional copyeditor and proofreader to ensure readers can enjoy the book you worked hard to write without being distracted by dozens of typos.

The Scribe Crew

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