marketing essay and objective neco 2022

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NECO Marketing Questions and Answers 2023/2024 (Essay/Objectives)

NECO Marketing Questions and Answers 2023. I will be showing you past Marketing objectives and theory repeated questions for free in this post. You will also understand how NECO Marketing questions are set and how to answer them.

The National Examinations Council (NECO) is an examination body in Nigeria that conducts the Senior Secondary Certificate Examination and the General Certificate in Education in June/July and December/January respectively.

Table of Contents

NECO Marketing Objectives and Essay answers 2023 (Expo)

The 2023 NECO Marketing expo will be posted here today 4th August during the NECO Marketing examination. Keep checking and reloading this page for the answers.

NECO 2023 Marketing Answers Loading.. .

01-10: CABDAACCCA

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51-60: BEABDABBAC

NECO Marketing Essay Answers:

A product refers to a tangible or intangible item that is offered for sale or use and that is capable of satisfying a customer’s needs or wants. It could be a physical good such as a car or a smartphone or it could be a service such as insurance or a haircut.

(i) Consumer products: These are products that are purchased for personal use or consumption by individuals. Consumer products can be further classified into four categories:

– Convenience products: These are everyday products that are low-cost and frequently purchased with minimal effort. Examples include snacks toiletries and impulse-buy items.

– Shopping products: These are products that consumers spend more time and effort researching and comparing before purchasing. Examples include clothing electronics and furniture.

– Specialty products: These are unique or high-end products that have specific characteristics and are purchased with a specific purpose. Examples include luxury goods designer brands and customized products.

– Unsought products: These are products that consumers are not actively seeking out or aware of and often require marketing efforts to create demand. Examples include life insurance funeral services and some healthcare products.

(ii) Industrial products: These are products that are used in the production of other goods or services rather than being directly consumed by end-users. Industrial products can be further classified into two categories:

– Material and parts: These are raw materials components or sub-assemblies that are used in the manufacturing process. Examples include steel chemicals and electronic components.

– Capital items: These are long-lasting and expensive products that are used to run a business or facilitate production. Examples include machinery vehicles and buildings.

(i) Lack of market demand or poor market understanding: It is important for companies to thoroughly research and understand the customer needs preferences and current market trends before launching a new product. Failure to accurately identify and assess market demand can result in a product that does not meet customer expectations or solve a real problem leading to low sales and eventual failure.

(ii) Inadequate product differentiation or competitive positioning: With intense competition in the market it is crucial for a new product to offer unique features or benefits that set it apart from existing alternatives. If a new product does not have a clear and compelling value proposition it may struggle to attract customers and face difficulty in gaining market share. Additionally poor positioning relative to competitors can also lead to the failure of a new product.

(i) Mobilization of workforce: Before marketing their products firms need to mobilize their workforce. This involves the process of gathering and organizing a skilled and efficient team to carry out various tasks related to marketing. This includes hiring employees assigning roles and responsibilities providing training and development and ensuring that the workforce has the necessary resources and support to perform their tasks effectively.

(ii) Utilization of feedback: Feedback plays a crucial role in the marketing process. Firms need to gather feedback from customers stakeholders and other sources to understand their preferences needs and suggestions. This feedback is then analyzed and used to improve products services and marketing strategies. Utilizing feedback helps firms to stay responsive to customer demands and preferences and to make necessary adjustments to their marketing efforts.

(iii) Production of quality goods and services: Producing quality goods and services is vital for the success of any marketing campaign. Before marketing their products firms need to ensure that they have an efficient production process in place that delivers high-quality products or services. This involves setting quality standards implementing quality control measures and continuously monitoring and improving the production process to meet customer expectations.

(iv) Managing distribution network: An effective distribution network is essential for successful marketing. Firms need to establish a robust distribution network that ensures their products reach the target customers in a timely and efficient manner. This involves developing partnerships with distributors wholesalers retailers and other intermediaries managing inventory levels and coordinating logistics to ensure smooth product flow from production to consumption.

(v) Advertisement and promotion: Advertisement and promotion are crucial activities in marketing. Firms need to develop creative and compelling advertising and promotional campaigns to raise awareness about their products and persuade potential customers to make a purchase. This includes activities such as designing advertisements selecting appropriate media channels conducting market research identifying target audience and allocating budgets for advertising and promotion. Effective advertisement and promotion help firms to build brand recognition generate interest in their products and ultimately drive sales.

(i)Global reach: Internet marketing allows businesses to reach a global audience, regardless of their geographic location. This opens up immense opportunities to target customers from different countries and expand the customer base.

(ii)Cost-effective: Internet marketing is generally more affordable compared to traditional marketing methods such as television or print advertising. It allows businesses to target specific audiences and measure the return on investment (ROI) accurately, minimizing unnecessary expenses.

(iii)Higher customer engagement: Internet marketing provides various channels to engage with customers, such as social media, email marketing, and blog posts. These channels offer businesses an opportunity to connect with their target audience on a more personal level, fostering trust and loyalty.

sales promotion is a marketing activity that is designed to increase sales, encourage customer loyalty, or generate brand awareness. It usually involves offering a discount or some other type of incentive for customers to buy your product or engage with your brand.

(i) Increase sales: One of the primary objectives of sales promotion is to boost sales volume. By offering incentives, discounts, or limited-time promotions, companies aim to encourage customers to make immediate purchases and increase their overall sales revenue.

(ii) Create brand awareness: Sales promotion activities are often used to create awareness and generate interest in a brand or a specific product. By offering promotions, such as free samples or giveaways, companies can attract new customers and generate buzz around their brand.

(iii) Encourage trial purchases: Sales promotions can be used to motivate customers to try a new product or service. By offering trial incentives, such as free trials, money-back guarantees, or introductory offers, companies can encourage customers to take the first step and make a purchase.

(iv) Enhance brand loyalty: Sales promotion can help reinforce brand loyalty by rewarding existing customers for their repeat purchases. Loyalty programs, point systems, or exclusive offers targeted at loyal customers can help maintain a customer base and foster long-term relationships.

(v) Clear inventory or seasonal products: Sales promotions can be used to clear excess inventory or promote seasonal products. Discounts, special offers, or bundling can encourage customers to purchase these products, ensuring they don’t become deadstock and contributing to overall sales revenue.

(vi) Stimulate impulse buys: Sales promotion tactics, such as limited-time offers, flash sales, or attractive displays, can create a sense of urgency or desire for immediate purchase. By stimulating impulse buys, companies can increase their sales and capitalize on impulsive consumer behavior.

(i)Awareness

(ii)Information

(iii)Brand Loyalty

(iv)Persuasion.

Consumer market is a system where customers buy products and services for consumption or sharing with others rather than for reselling.

A consumer market is one where retailers sell goods and services to customers for personal use or consumption.

(i)Understand customer needs and preferences: Marketing research helps firms gain a better understanding of their target customers, their needs, preferences, and behaviours. By conducting surveys, focus groups, or analyzing market data, companies can gather information about consumer demographics, buying habits, motivations, and opinions. This knowledge helps firms tailor their products, pricing, distribution, and promotion strategies to better meet customer expectations.

(ii) Assess market opportunities: Marketing research allows firms to identify and evaluate market opportunities. It helps companies analyze market trends, competition, and customer demands to identify gaps or unmet needs. By conducting market segmentation analysis, firms can identify different customer segments with varying needs and develop unique marketing approaches for each segment.

(iii)Evaluate marketing initiatives: Marketing research helps firms assess the effectiveness of their marketing initiatives and campaigns. By conducting surveys, conducting brand recall studies, or analyzing sales and customer data, companies can measure the impact of their marketing efforts. This allows firms to understand what marketing strategies are working and what needs improvement.

(iv)Monitor and respond to market changes: Marketing research enables firms to monitor changes and trends in the market environment. By tracking customer preferences, competitor activities, technological advancements, or regulatory changes, firms can adapt and respond proactively. This allows them to stay ahead of market shifts, identify emerging opportunities or threats, and develop strategies to maintain their competitive edge.

(i)Strategic direction: Marketing planning helps businesses establish a clear strategic direction. By defining the company’s goals, objectives, and target market, businesses can align their marketing efforts with their overall business strategy. It ensures that marketing activities are focused and cohesive.

(ii)Market orientation: Effective marketing planning allows businesses to adopt a market-oriented approach. It involves conducting market research, analyzing customer needs and preferences, and understanding market trends and dynamics. By being customer-focused and market-driven, businesses can develop marketing strategies and tactics that resonate with their target audience.

(iii)Resource allocation: Marketing planning enables businesses to allocate their marketing resources effectively. It involves setting marketing budgets, determining resource needs, and prioritizing marketing activities. By having a well-defined plan, businesses can allocate their budgets and resources to the most impactful marketing initiatives.

(iv)Evaluation and control: Marketing planning provides a framework for evaluating and controlling marketing activities. By establishing specific objectives, targets, and key performance indicators (KPIs), businesses can measure the effectiveness and efficiency of their marketing efforts.

Intensive distribution: Intensive distribution is a strategy where a product is made available in as many outlets as possible within a given market. The goal is to maximize the product’s availability and accessibility to customers. This approach is often used for fast-moving consumer goods (FMCG) or low-cost items that have high demand. WHILE

Exclusive distribution: Exclusive distribution, on the other hand, is a strategy where a product is made available only through a limited number of carefully selected outlets within a specific market. This approach is commonly used for premium or luxury products, where maintaining control over the distribution channel is critical.

(i)Facilitating the physical movement of products: One of the primary functions of distribution channels is to ensure the efficient and timely movement of products from the point of production to the point of consumption. This involves activities such as transportation, warehousing, inventory management, and order fulfillment. Distribution channels help ensure that products are available in the right quantities, at the right locations, and at the right time.

(ii) Providing market coverage and accessibility: Distribution channels help overcome the geographical barriers between producers and consumers by expanding the reach and accessibility of products. They establish an extensive network of intermediaries, such as wholesalers, retailers, agents, and e-commerce platforms, that have direct access to customers in various locations and market segments. This allows producers to tap into new markets, increase market penetration, and reach a wider customer base.

(iii)Adding value through assortment and assortment functions: Distribution channels contribute to the creation of customer value by providing a wide assortment of products and services in one place. Retailers, for example, curate a range of products from different producers, giving customers the convenience of one-stop shopping. Distribution channels also perform assortment functions such as sorting, grading, and packaging, which enhances the appeal and value of products to customers. They ensure that products are readily available, properly packaged, and in suitable quantities, making them more appealing to consumers.

(iv) Facilitating communication and customer service: Distribution channels serve as a vital communication link between producers and consumers. They gather market intelligence, feedback, and insights from customers and provide them to producers, helping them make informed decisions. Channels also play a role in promotional activities, advertising, and personal selling, effectively communicating product features, benefits, and promotions to customers. Additionally, distribution channels provide customer support, after-sales service, and assistance, building customer trust, and satisfaction.

(1). Cost of Production: The cost to manufacture or acquire the product is a significant factor in setting its price. This includes raw materials, labor, overhead, and any other expenses incurred during production.

(2). Demand and Supply: The relationship between the demand for the product and the available supply plays a crucial role. If demand is high and supply is limited, the price is likely to be higher, and vice versa.

(3). Competition: The level of competition in the market can impact pricing. In a competitive market, businesses may set prices competitively to attract customers, while monopolies may have more control over pricing.

(4). Market Conditions: Economic conditions, consumer preferences, and trends in the market can influence pricing. For instance, during economic downturns, consumers may be more price-sensitive, leading to lower prices.

(5). Perceived Value: Customers’ perception of a product’s value affects its pricing. If customers see the product as offering unique features or benefits, they may be willing to pay a premium price.

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The questions below are the NECO past questions and answers that will help you in your 2023 Neco Marketing Questions.

The questions below are the NECO 2023 Marketing Practice Questions. Go through them and be ready to score high in your NECO 2023 Marketing Examination.

Tips on How to Pass NECO Marketing Questions

Following the tips provided in this post will help you score high in the upcoming NECO Marketing examination.

1. The performance of business activities that direct the flow of goods and services from producer to consumer is A. distribution. B. marketing. C. advertising. D. promotion.

2. Goods produced for immediate use by a household is classified as A. industrial goods. B. market goods. C. durable goods. D. consumer goods.

3. Which of the following is not a component of marketing mix? A. Price B. Product C. Profit D. Promotion

4. Which of the following is not influenced by consumer behavior? A. Lifestyle B. Culture C. Religion D. Distribution

5. In Nigeria, the body that ensures that its members operate according to their professional ethics is the

More objective questions and theory loading…

Recommended:

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Have a Target and Work Towards Actualizing it

You have decided to pass NECO Marketing 2023 and I am sure of that. Now, the next thing you should do is set targets.

You have told yourself, “I will score A in NECO Marketing 2023”, that’s not all. You need to plan on how to make it happen to make an excellent NECO result . Create a timetable and master plan to achieve your goals.

Get the Recommended Textbook on Marketing for 2023 NECO Examination

Normally, NECO recommends books for the examination. But apart from NECO Literature in English where certain novels are compulsory, you are free to use any good Marketing textbook to prepare for NECO 2022 exam.

Some textbooks are more difficult to understand. If you have any topic you are finding difficult to understand, then get a textbook that will simplify the topics and make life better for you.

Do not Skip Marketing Examples and Exercise you Come Across While Reading:

Many candidates are fond of skipping exercises and even examples while studying textbooks. In fact, we like notebooks so much that we could ask, “can I read my notebook and pass NECO Marketing 2023?” Don’t be scared of attempting exercises in Marketing. Face the challenges.

Note: The above questions are likely NECO Marketing Questions and Answers, not the real questions

If you have any questions about the NECO Marketing Questions and Answers 2023 , kindly drop your question in the comment box.

Last Updated on August 4, 2023 by Admin

47 thoughts on “NECO Marketing Questions and Answers 2023/2024 (Essay/Objectives)”

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NECO Marketing Questions And Answers 2023 | Theories & Objectives

NECO Marketing Questions and Answers for 2023 | Theories and Objectives:

NECO Marketing Objective Questions

NECO Marketing Theory Questions for 2023

NECO Marketing Objective Answers for 2023

NECO Marketing Theory Answers for 2023

These are what you are going to see in this article. Make sure that you take every bit of information contained in it very serious.

This article is specially prepared for all candidates who will be writing Marketing in the 2022 June/July NECO examination. If you are one of these candidates, for your own good, make sure that you read this article to the end.

Do you want to get more details about the NECO Marketing Questions and Answers for 2022? If yes, then continue reading.

Download NECO Timetable for Free Here

Special Instructions to NECO Marketing Students

Neco marketing questions and answers, neco marketing objective questions for 2023, neco marketing objectives answers for 2023, answers to neco marketing objectives, neco marketing theory questions 2023, neco marketing theory answers for 2023, related links:, tips on how to pass neco marketing examination.

MARKETING PAPER III

Once you have entered the examination hall and you have been given you question paper and answer sheet, you are not expected to open the question paper until you are asked to do so. Instead, you are required to read the instructions given carefully.

Use HB pencil throughout.

Where your answer sheet is not customised, provide the following information:

(a) In the space marked Candidate’s Name, write your surname in capital letters followed by your other names.

(b) In the space marked School Name, write the name of your school, and in the space marked Subject Name, write Marketing III.

(c) In the box marked Subject Code, write the digits 6333 in the spaces. There are numbered spaces in line with each digit. Shade carefully the space with the same number as each digit.

(d) In the box marked Examination Number, write your examination number in the spaces at the top of the box. Shade the corresponding numbered spaces in the same way as for Subject Code.

Follow the example given below. This is for a candidate whose name is GAMBO Bamidele Uche , with serial number 0010 , examination number 65432100BD , and who is taking Marketing III (6333).

1. When a salesperson ensures safe delivery of goods and creates close relationship with the buyer, he is at ———–stage of selling skill.

A. closing the sale

B. follow-up

C. handling objections

D. pre-approach

E. presentation

See also: NECO Biology Questions and Answers for 2022 | Essay and Objectives

2. Mr. Uche Okoro is contemplating buying a Toyota Prado or Honda Pilot car. At which stage of consumer decision process is he?

A. Evaluation of alternatives

B. Information search

C. Need recognition

D. Post purchase evaluation

E. Purchase decision

3. The aid to trade aimed at closing the existing gap between producers and consumers is

A. advertising.

B. banking.

C. insurance.

D. transportation.

E. warehousing.

Read Also: NECO Mathematics Questions and Answers for 2023 | Theories & Objective

4. Design and labelling consideration in international marketing are categorized under ——— decision.

B. distribution

E. promotional

5. Individuals or organizations interested in a product and have the purchasing power for it defines

B. distribution.

D. production.

6. In marketing planning, a firm’s strength refers to the

A. area the firm needs to work on.

B. business potentials of the firm

C. competitive advantage of the firm

D. organizational objectives firm

E. variables that are against the firm’s expansion

7. A combination of activities used by marketers to communicate their objectives to their teeming customers is

B. personal selling.

C. promotional mix.

D. public relation.

E. publicity.

8. Which of the following is not a reason for international marketing?

A. Avoiding competition

B. Building brand image

C. Comparative advantage

D. Price stabilization

E. Technological advantage

9. Providing information on the benefits of a particular product over the competitor’s product is a function of

A. advertising

B. licensing

C. physical distribution

D. pricing.

E. product planning.

Mr Eze Ndu produced 500 bags of rice at a total cost of N100,000. The expected rate of return is 20%.

Use the above information to answer questions 10 and 11.

10. How much does each bag of rice cost?

D. N 20,000

E. N 120,000

11. The strategy used by Mr. Eze Ndu is called _______ pricing.

B. haggling

12. The appropriate container used for conveying cocoa beans on a cargo is ______container.

E. ventilated

13. Which of the following is not a condition in merchandising?

A. Distribution task

B. Fixed cost

C. Materials handling

D. Transportation cost

E. Warehousing cost

14. The following are classes of industrial goods except

A. accessory equipment.

B. installation equipment.

C. operations supplies

D. raw materials.

E. unsought goods.

15. Business activities that direct the flow of goods and services from producer to final consumer is

A. advertisement and promotion

B. managing distribution network

C. mobilization of workforce

D. production of quality goods and services

E. utilization of feedback

16. A software designed to damage or harm a computer system such as spyware and trojan horse are referred to as

A. computer crime.

B. cyber-bullying

C. malware.

E. tagging without permission

17. The process of transforming raw materials into finished goods for the consumers is

A. labelling

B. packaging

C. production.

C. promotion.

E. transportation

18. Activities directed towards the promotion of sales of goods at retail level is known as

A. manufacturing

B. marketing

C. merchandising

D. purchasing

E. storekeeping

19. When profit realized from the sale of a product moves towards zero level, the product is said to be at _______stage.

C. introduction

D. maturity

E. saturation

20. An advertising medium which combines the advantages of sight, sound and motion is

A. handbill.

B. newspaper.

E. television.

21. The most suitable mode of conveying heavy and bulky goods from one country to another is ________transport.

C. pipeline

22. A form of integration in which a group of countries agree to eliminate all restrictions to trade among themselves is referred to as

A. common market

B. customs union

C. economic union

D. free trade area.

E. market union.

23. A firm whose marketing activities focus on the features and quality of their goods is involved in concept.

A. consumer orientation

C. production

D. profit orientation

24. If Mr. Okeke Kalu, a Director, travels to Lagos by flight instead of a luxury bus, the consumer factor that influenced his choice of transport is

A. culture.

B. learning.

C. motivation.

D. reference group.

E. social class .

25. Price reduction placed directly on the label of a product by the producer is called ________promotion.

A. free gifts

B. free goods

C. patronage award

D. price-off

E. price pack

26. One of the roles of a facilitator in food processing industries is to

A. encourage research.

B. generate revenue

C. pay wages

D. provide capital

E. store product.

27. The pricing strategy which involves charging different prices depending on individual customers and situations is referred to as ________pricing.

B. geographical

D. haggling

28. Analyzing marketing opportunities, selecting target market and developing marketing mix are steps in marketing

A. administration.

B. evaluation.

C. planning.

D. process.

E. research.

29. Green marketing is also known as marketing.

C. ecological

30. Which of the following institutions protects consumers from consuming unhygienic foods?

31. Business activity that involves the sale of goods to organizational buyers and retailers for commercial purposes is

A. distributing.

B. marketing.

C. retailing.

D. trading.

E. wholesaling.

32. Consultants and business negotiators that offer help towards distribution of goods and services are called

B. facilitators.

C. managers.

D. marketers.

E. solicitors.

33. The market where individuals and firms purchase goods or services for other uses rather than personal consumption is ________market.

B. consumer

D. organizational

34. The functions of market union in marketing of primary and secondary products consist of the following except

A. encouraging members to sell their products at a uniform price.

B. helping in settling disputes among members.

C. implementing rules and regulations to guide the activities and operations of the association

D. improving standard of living of members

E. promoting unity among the members.

35. Creating marketing strategy and planning in a company is the duty of

A. marketing director.

B. marketing manager

C. marketing officer.

C. product manager.

E. sales manager.

36. Marketing planning does not involve

A. determination of objectives.

B. execution.

C. purchase decision.

D. selection of tactics.

E. situation analysis.

37. An example of above-the-line promotion is

B. internet.

C. point-of-purchase.

D. premium-offers.

E. sampling.

38. Which of the following is not a factor for marketing segmentation?

A. Demographic

B. Economic

C. Geographical

D. Organisational

E. Psychological

39. A firm can collect primary data from

A. government sources.

B. public opinions.

C. online commercial database.

D. private research firm.

E. published documents.

40. Which of the following is not an advantage of air transport?

A. Accommodates regular stopover

B. Fast over long distance

C. Free of congestion

D. provide best comfort for passengers

E. suitable for perishable goods

41. Prisons, hospitals and banks are examples of ______market.

A. consumer

B. government

C. industrial

D. institutional

E. reseller

42. Goods whose duties are yet to be paid are stored in ____________warehouse.

B. manufacturers’

E. wholesalers

43. The saying “Consumer is king” is contained in marketing

A. concept.

D. segmentation.

E. strategy.

44. The most suitable type of distribution for milk is

A. intensive distribution

B. facilitating channel

C. exclusive distribution

D. selective distribution

E. wholesaling intermediary

45. One of the barriers to international trade is

A. cost and freight.

B. dispatch rate.

C. free-on-board.

D. import quota.

E. trade discount.

46. Firms that offer similar products in order to provide value and satisfaction to the customers are called

A. competitors.

B. customers.

C. joint ventures.

D. suppliers.

E. companies.

47. The international trade system that involves exchange of goods between two countries is _________trade.

A. bilateral

C. entrepot

E. multilateral

48. Which of the following is a raw material?

D. Gasoline

E. Kerosine

49. The most appropriate channel for marketing fresh tomatoes is

A. Manufacturer →Consumer →Retailer.

B. Manufacturer →Retailer →Consumer.

C. Producer →Retailer →Wholesaler → Consumer.

D. Producer →Wholesaler →Consumer.

E. Producer →Wholesaler →Retailer →Consumer.

50. Another name for affordability based pricing is _____ pricing.

A. competition-based

B. cost plus

C. FOB-origin

D. market-oriented

E. social welfare

51. The last step in carrying out marketing research is

A. analyzing the information

B. data collection

C. presenting the findings

D. research objective

E. research plan

52. Buildings, machineries and tools used to produce other goods are called __________goods.

C. shopping

D. specialty

E. unsought

53. Funds for establishing a personal marketing outlet can be obtained through the following sources except

A. assistance from family and friends

B. government generated revenue

C. money lenders

D. personal savings

E. sales of personal property

54. A market for buying and selling of products used in the production process is known as __________market.

D. international

55. The act of buying and selling goods and services through the internet is known as

A. e-banking

B. e-marketing

D. e-payment

E. e-transact

56. The process of differentiating a product from other similar products made by other organizations is called

A. branding

C. labelling

D. packaging

E. trademark

57. The process by which people select, organize and interpret information in their own way is referred to as

A. beliefs and attitude

B. learning

C. motivation

D. perception

E. personality

58. One of the elements of marketing mix that creates awareness about a product or service is

B. promotion

E. production

59. Moving a product from the point of production to the point of consumption describes __________function of marketing.

A. information

C. risk bearing

60. The purpose of sales promotion is to

A. display variety of products

B. entice the customers to buy immediately

C. inform the customer about the product

D. maintain good relationship with the public

E. teach the consumer how to use the product

Now let’s see the answers in the next section!

Having seen the 2023 NECO Marketing objective questions, I know that so many of you will be excited to see the answers to the given questions. I will show how to get the correct answers to all the questions.

I believe that you have enjoyed reading those questions given above. Now, this is what you will do to if you really want to see answers. Get the recommended Marketing Textbook for NECO examination and study it carefully before you start answering the objective question.

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The table below presents a comprehensive compilation of the answers to the NECO Marketing objective questions for today’s examination. Kindly go through it.

Answer five questions only.

1. (a) Differentiate between intensive distribution and selective distribution.

(b) List and explain any four factors that influence the choice of distribution channel.

2. (a) Define market union. (4marks)

(b) Distinguish between primary and secondary products and give one example of each. (6marks)

3. (a) State four functions of pricing to marketing. (8marks)

(b) List and explain three pricing strategies a marketer can adopt for his products. (10marks)

4. (a) What is internet browser? (10marks)

(b) List and explain three ways in which an organization can conduct electronic marketing. (12marks)

5. (a) What is product life cycle? (4marks)

(b) List and explain four stages of a product life cycle. (16marks)

6. (a) What is Bargaining? (4marks)

(b) List and explain any four basic bargaining skills.

(16marks)

7 (a) Write short notes on the following marketing terms:

(i) Market environment (4marks)

(ii) Marketing mix (4marks)

(iii) Promotion mix (4marks)

(iv) Government market (4marks)

(v) Shopping goods (4marks)

8. (a) Distinguish between consumer behaviour and organizational behaviour. (4marks)

(b) List and explain four factors that influence consumer behaviour. (16marks)

9. (a) Define marketing plan. (4marks)

(b) State any six importance of marketing planning. (12marks)

Mention any four features of marketing research.

In this section, I will be revealing to you the Marketing correct answers to the NECO theory questions from the previous section. The answers are given as follows

(i) Intensive distribution strategy involves selling a product in as many outlets as possible.

WHILE Selective distribution involves selling a product at selected outlets in specific locations

(ii) Intensive distribution is appropriate for products such as chewing gum, candy bars, soft drink etc. WHILE Selective distribution may be used for product categories such as clothing, appliances, televisions etc

(i) Nature of product : Nature of product on the selection of a channel of distribution. In the case of industrial goods like machinery and equipment, the manufacturer sells directly to industrial user, but in the case of tools, sales take place through middlemen.

(ii) Nature of Market: Choice of suitable channel of distribution also depends on the nature of market. Location of the market and the buying habits of buyers are also analysed.

(iii) Distribution expenses: If the producer makes direct selling, he will have to spend on distribution. But if the product gets good response from the dealers, a producer will prefer to sell through them so reduce his distribution expenses.

(iv) Popularity of goods: If the goods are popular among the consumers, the dealers themselves come forward to buy. Then the producer may not like to open his own shops to sell the goods

(v) Prompt payment : A producer may not like to sell to retailer or big consumers because they insist to make purchase on credit, He therefore, prefer to sell to a wholesaler who purchase usually on ready cash.

Market union is group of people that are responsible of coordinating and maintaining peace and order in the markets.

Primary products are the least- processed form of biological material that humans harvest for use e.g. potatoes. WHILE Secondary products are product that are bought often in a routine manner without much though on regular basis e.g. clothes

(i) They are responsible for settlement of disputes through negotiations, joint consultant and voluntary arbitration

(ii)They prevent market union from exploitation of personal and political interest

(iii)They also ensure availability of goods and services

(iv)They enlighten customers about products and services

(v) They facilities communication between unions and its members

Product life cycle refers to the length of time a product is introduced to consumers into the market until it’s removed from the shelves

(i) Introduction: This phase generally includes a substantial investment in advertising and a marketing campaign focused on making consumers aware of the product and its benefits.

(ii) Growth : If the product is successful, it then moves to the growth stage. This is characterized by growing demand, an increase in production, and expansion in its availability.

(iii) Maturity : This is the most profitable stage, while the costs of producing and marketing decline.

(iv) Decline: A product takes on increased competition as other companies emulate its success sometimes with enhancements or lower prices. The product may lose market share and begin its decline.

Bargaining is a type of negotiation in which the buyer and seller of a good or service dispute the price and the exact nature of the transaction with the goal of coming to an agreement.

(i) Communication: Essential communication skills include identifying nonverbal cues and verbal skills to express yourself in an engaging way. Skilled negotiators can change their communication styles to meet the listener’s needs

(ii) Active listening : Active listening skills are also crucial for understanding another’s opinion in negotiation. Unlike passive listening, which is the act of hearing a speaker without retaining their message, active listening ensures you’re able to engage and later recall specific details without needing information repeated.

(iii) Emotional intelligence : Emotional intelligence is the ability to control your own emotions and recognize others’ feelings, Being conscious of the emotional dynamics during negotiation can allow you to remain calm and focused on the core issues.

If you’re unsatisfied with the current negotiation, express the need for a break so you and the other party can return later with refreshed perspectives.

(iv) Patience: Some negotiations can take a long time to complete, occasionally involving renegotiation and counteroffers. Rather than seeking a quick conclusion, negotiators often practice patience to properly assess a situation and reach the best conclusion for their clients.

(v) Planning : Negotiation requires planning to help you determine what you want. You should consider what the best possible outcome is, what your least acceptable offer is and what you will do if an agreement isn’t reached.

The ability to prepare, plan and think ahead is crucial to a successful negotiation. Planning skills are necessary not only for the negotiation process but also for deciding how the terms will be carried out.

(vi) Problem-solving: Negotiation requires the ability to see the problem and find a solution. If a price is too high, how can it be lowered? If a resource is in short supply, what can be done to increase it? Being able to find unique solutions to problems may be the determining factor in compromise.

Market Environment is a term that is used to collectively identity all the elements that have some impact on the actual performance of a market. This includes events and factors that occur within the context of the market itself and also any elements that are based outside the market.

Marketing Mix is a general phrase used to describe the kinds of choices organizations have to make in the whole process of bringing a product or service to market.

Marketing Mix simply means putting the right product in the right place, at the right price, at the right time. It is often synonymous with for Ps: Price, Product, Promotion and Place.

Promotion Mix is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. Promotion Mix comprises elements such as: advertising, public relations, personal selling and sales promotion.

Government Market: The government market consists of government units at federal, state and local levels. Agencies at all levels purchase goods and services used in performing critical governments functions. Government is huge customers of all kinds of products.

Shopping Goods : These are goods/products consumers purchase and consume on a less frequent schedule compared to convenience products. Consumers are willing to spend more time locating these products since they are relatively more expensive than convenience goods.

Examples are clothing products, personal services, electronic products and household furnishings.

A marketing plan is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market

(i) It helps in avoiding future uncertainties.

(ii) It helps in management by objectives.

(iii) It helps in achieving objectives.

(iv) It helps in coordination and communication among the departments.

(v) It helps the customers in getting full satisfaction.

(i) Continuous process

(ii) Wide scope

(iii) Aid to decision-making

(iv) Uncertainty of conclusions:

(v) Applied research

(vi) Commercial intelligence

NECO Marketing Questions in PDF

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In this section, I will be showing you the things you are expected to do if you want to pass NECO Marketing examination. They include the following:

.1. Follow the Syllabus

If you must pass very well in the NECO Marketing examination, it is very important that you do not take the National Examination Council (NECO) syllabus for Marketing for granted. The syllabus is what is going to guide you as prepare for the examination.

With the syllabus, you will be reading only those topics in marketing where NECO examination questions are definitely going to come out from and that will contribute highly to your good performance during the examination.

2. Read Instruction

Any candidate that will be writing NECO marketing examination and expects to get good score must take any instruction given about the examination very serious.

Important instructions that you must follow are usually given on the front pages of the question paper for every section. Make sure that you do not ignore any of them so that you won’t make any mistake that will cost you your scores.

3. Complete Your Question

As you have started writing your examination, make sure that you do not submit any incompletely answered questions. To get your full total marks, you should answer the required questions and must be able to present the answers the way it is expected from you by the examiners.

Get more tips: How to Pass your NECO Examination at One Sitting

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NECO Marketing Questions and Answers 2024 Objective and Essay

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The 2024 NECO marketing questions are set from the SS1 to SS3 marketing syllabus. So all the questions you will encounter in this year’s examination are in the syllabus, and nearly 95% of the questions are repeated.

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2022 NECO Marketing (Essay) Answers Expo below

(3a) Marketing mix is a collection of controllable factors that can be used to influence the behaviour of customers . In other words, marketing mix is a combination of controllable variables such as price,product, distribution place and promotion which spells out the marketers strategy to satisfy the needs of the consumers and to increase the sales of the goods.

(3bi) Demography: Demography in marketing is the study of human populations in terms of size, density, location, age, sex, race and occupation. Demographic environment is a term used by marketers to describe the characteristics of a population that can be used to influence the success of a business or commercial venture. The most important demographic factors for businesses include age, sex, income, education level, and occupation

(3bii) Economic environment: Economic environment consists of all factors such as salary levels, credit trends and pricing patterns that affect consumer spending habit and purchasing power. This refers to the purchasing power of potential customers and the ways in which people spend their money. The four stages of the Economic cycles are prosperity, recession, depression and recovery.

(3biii) Technological environment : Technological environment is the fastest changing factors in the economic macro marketing environment. This includes all development from antibiotics and surgery to nuclear missiles and chemical weapons to automobiles and credit cards. It also requires a company to stay ahead of others and update their own technology as it becomes outdated.

(3biv) Political legal environment: Political legal environment in includes all laws, government agencies and lobbying groups that influence or restrict individuals or organisations. It is important for marketers to be aware of these restrictions as they can be complex. Some products are regulated by both state and federal laws. As laws and regulations change often, this is a very important aspect for a marketer to monitor.

(6i) Intensive distribution: In Intensive distribution, the product is sold to as many appropriate retailers or wholesalers as possible Intensive distribution is appropriate for products such as chewing gum,candy bars,soft drinks,breads, film and cigarette where the primary factor influencing the purchase decision is convenience. Industrial products that may require intensive distribution includes pencils,typing papers, transparency master’s am nails.

(6ii) Selective distribution: In selective distribution, the number of outlets that may carry a product is limited, but not to the extend of exclusive dealing. By carefully selecting wholesalers or retailers, the manufacturer can concentrate on potentially profitable accounts and develop solid working relationships to ensure that the product is properly mechanised. Selective distribution may be used for product categories such as clothing, appliances , televisions, stereo equipment and sports equipments.

(iii) Exclusive distribution: When a single outlet is given an exclusive franchise to sell the product in a geographic area,the arrangement is referred to as exclusive distribution. Products such as special automobiles, some major appliances, certain brands of furniture and lines of clothing that enjoy a high degree of brand loyalty are likely to be distributed on an exclusive basis. Exclusive distribution occurs more frequently at the wholesale level than at the retail level.

(6iv) Direct channel of distribution: Direct channel of distribution is the means by which a company gets its product straight to the consumer without using any intermediaries. Some businesses may utilize structures that involve middlemen to handle the distribution of their goods. However, a company that is responsible for the sale, transportation and delivery of its products directly to the customer is using a direct channel of distribution. Direct channels of distribution also allow owners to maintain control over certain aspects of their business

(6v) Indirect distribution channel of distribution: Indirect Channel of distribution involves intermediaries that perform a company’s distribution functions. Indirect distribution frees the manufacturer from certain startup costs and responsibilities that can cut into the time it needs to spend on running the business. However, indirect distribution can also add new layers of cost and bureaucracy which can increase costs to the consumer, slow down delivery, and take control out of the manufacturer’s hands.

(7a) (i) Problem Recognition (ii) Information Search (iii) Evaluation of Alternatives (iv)Purchase decision (v) post purchase behaviour

(7b) (Pick Any four)

(i)Influence by various factors : Consumer behaviour is influenced by a number of factors.The factors that influence consumers are : marketing, personal, psychological, situational, social, cultural etc.

(ii) Different for all customer: All consumers do not behave in the same manner. Different consumers behave differently. The difference in consumer behaviour is due to individual factors such as nature of the consumer’s life style, culture, etc.

(iii) Different for different products: Consumer behaviour is different for different products. There are some consumers who may buy more quantity of certain items and very low/no quantity of some other items.

(iv) Region bounded: The consumer behaviour varies across states, regions and countries. For instance, the behaviour of urban consumers is different from that of rural consumers. Normally, rural consumers are conservative (traditional) in their buying behaviour.

(v) Reflects status: Consumers buying behaviour is not only influenced by status of a consumer, but it also reflects it. Those consumers who own luxury cars, watches and other items are considered by others as persons of higher status.

(7c) (Pick Any Three) (i) cultural factor (ii) social factor (iii) personal factor (iv) psychological factor

(8a) Price is the sum or amount of money at which a thing is valued, or the value which a seller sets on his goods in the market. In other word price is the value placed on a product which includes price level, discount and payment terms.

(8b) (Pick Any Four) (i) cost plus pricing (ii) price skimming (iii) premium pricing (iv) penetrating pricing (v) Geographical pricing

EXPLANATION: (i) Cost plus pricing: This is the simplest pricing strategy. The firm calculates the cost of producing the product and adds a percentage (profit) to that price to give the selling price.An advantage of this Approach is that the business will know that it’s cost are being converted. The main disadvantage is that cost plus pricing may lead to products that are priced un- competitively.

(ii)price skimming: Price skimming involves setting a high p before other competitors come into the market. This is often used for the launch of a new product which faces little or no competition- usually due to some Technological features. Good example of price skimming include innovative electronic products such as the Apple iPad and Sony Playstation 3.

(iii) Premium pricing: Premium pricing is the practice of keeping the price of a product or services artificially high in order to encourage favourable perceptions among buyers, based solely on the price. The practice is intended to exploit the tendency for buyers to assume that expensive items enjoy an exceptional reputation ,are more reliable or desirable or represent exceptional quality and distinction

(iv)Penetration pricing: Penetrating pricing is when you set a relatively low initial entry price, hoping people will switch from a higher priced vendor. Companies working on how to gain market share tend to use penetration pricing. Penetration pricing has been a popular pricing model for internet companies, reasoning if they build the audience, they will figure out how to make money later.

(v) Geographical pricing: Geographical pricing sees variations in price in different parts of the world. For example rarity value, or where transportation costs increase price. In some countries there is more tax on certain types of product which makes them more or less expensive, or legislation which limits how many products might be imported again raising price.

(9a) Marketing research is the study of consumers demand by a firm in order to assist it in expanding its output and the marketing of its products. It is also the systematic and objective search and analysis of information to guide managers in production and marketing

(9b) (Pick Any four)

(i) Introduction of new products or services (ii) Customers development (iii) Competition analysis (iv) Marketing/Advertising development (v) Consumer satisfaction

(9c) (Pick Any Four)

(i) Wide and comprehensive scope: Marketing research has a very wide scope. It includes product research, packaging research, pricing research, market research, sales research, etc. It is used to solve marketing problems and to take marketing decisions. It is used to make marketing policies.

(ii) Systematic and scientific: Marketing research is conducted in a step-by-step manner. It is conducted in an orderly fashion. Therefore, it is systematic. Marketing research uses scientific methods. Thus, it is also scientific

(iii) Collects and analyzes data: Marketing research gathers data accurately and objectively. It first collects reliable data and then analyses it systematically and critically.

(iv) Continuous and dynamic process: The company faces marketing problems throughout the year. So, Marketing research is conducted continuously. It continuously collects up-to-date data for solving the marketing problems. Large companies have their own marketing research departments

(v) Tool for decision-making: The marketing manager has to take many decisions. For this, he requires a lot of data. Marketing research provides correct and up-to-date data to the marketing manager. This helps him to take quick and correct decisions.

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NECO Syllabus for Marketing 2023/2024 SSCE & GCE | DOWNLOAD & CHECK NOW

Students must use the NECO Syllabus to prepare for their examination as it would tend to help them. This would tend to act as a guide to them and they would derive a lot from it. If you are among those looking for the NECO Syllabus for Marketing then you are in the right place.

Also, ityou must learnow to use the syllabus as some students often complain that it is confusing. This content will tell you what you need to know about the NECO Syllabus.it would provide the steps on how to use it and also bring the NECO Syllabus for NECO Syllabus for Marketing.

Everything You Need to Know About the NECO Syllabus

NECO (National Examination Council) Syllabus is a document that contains topics that students would have to study while they prepare for their exams. it is meant to act as a guide to those that would be partaking in this exam.

This is a pdf and it is available for all the subjects that you would face in your examination. In each of the topics, there are objectives that you would have to study with and also meet. This is because the objective contains the key points in each of the topics.

Reasons for the NECO Syllabus

As said earlier, the NECO Syllabus is meant to act as a guide to students that would be partaking in this examination. This is because of the topics that are in it because questions in the examination might come from them. Also, students would have to study with it and their chchancesf making their papers would increase.

How to Use the NECO Syllabus

To those wondering thabout e steps on how to use the NECO Syllabus, then you should begin by downloading the nine subjects that you would take in your exam. The next step is to study the topics that are in each of the subjects in the syllabus.

It would be better to read the topics with detailed textbooks to improve your understanding and also meet the objectives in them.

If you want to be successful with Marketing in Your SSCE & GCE examinations, You need to spend some quality time with this NECO Syllabus.

NECO 2023 Syllabus for Marketing

The NECO Syllabus for Marketing is meant for students that would be taking this subject in their examination. They would find topics in it that they have to study as questions in their exam would come from them. Also, there are objectives in each of the topics in the syllabus that students would have to study and also meet.

Note: The National Examination Council (NECO) did not release any official syllabus for this examination. This is because they don’t have any syllabus for the exam. but you can use the on WAEC (West African Examination Council) to prepare four papers. This is because NECO uses the WAEC standard to set their questions.

Aims of the examination are to test candidates’

Knowledge, skills, coand ncepts needed to practice marketing as a career.
Ability to set up and manage a market outlet.
Understanding of the roles of marketing in the economy

Click this link to get the NECO Syllabus for Marketing. You can also test yourself by answering past questions after reading each of the topics.

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NECO Commerce Questions and Answers 2022 Objective and Essay

Neco commerce 2022 answers are now available. neco commerce questions and answers 2022/2023 objective and essay and other exam details for neco 2022 are on this page. see the 2022 neco commerce answers for both objective and theory below. get the neco commerce objective and essay answers here. the 2022 commerce neco obj and theory […] the post neco commerce questions and answers 2022 objective and essay appeared first on study forum..

NECO commerce 2022 answers are now available. NECO commerce questions and answers 2022/2023 objective and essay and other exam details for NECO 2022 are on this page. See the 2022 NECO commerce answers for both objective and theory below. Get the NECO commerce objective and essay answers here.

The 2022 commerce NECO OBJ and theory questions and answers are provided here for free. All you have to do is to go through the questions and take note of the NECO commerce answers 2022. Read on to find out.

Have you been searching on Google in order to get the NECO commerce questions and answers 2022? If so, we have got you covered!

We have the 2022 NECO commerce questions and our team of experts will soon upload the NECO commerce questions and their accurate answers to help you pass the 2022 NECO Commerce examination.

The 2022 NECO commerce theory questions and OBJ will be uploaded any moment from now. So if you are searching for the NECO commerce answers 2022 for objective and theory, then you are on the right page. See NECO commerce objective and essay questions and answers below.

NECO Commerce Answers 2022 Objective and Theory

The 2022 NECO commerce questions are set from the SS1 to SS3 commerce syllabus. So all the questions you will encounter in this year’s examination are in the syllabus, and nearly 90% of the questions are repeated.

You don’t have to worry about the 2022 NECO commerce questions and answers (essay and objective). The NECO commerce answers 2022 will be uploaded any moment from now. All you need to do is to keep refreshing this page so as not to miss out.

Once again, keep refreshing this page because we will upload the original NECO commerce questions and answers for this year’s exams on this page at any moment from now. Also, to download the past questions and answers, click on this link NECO commerce past questions .

If you have any questions about the NECO commerce questions 2022 and answers, feel free to use the comment box below or use the Chat With Us button and we will respond immediately.

The 2022 NECO commerce answers will be posted here. Be patient. Keep checking and reloading this page for the correct answers. NECO 2022 commerce answers loading…….

There is nothing like NECO commerce expo 2022 online. All students are advised to avoid all patronizing online fraudsters/vendors who claim to provide such services.

The post NECO Commerce Questions and Answers 2022 Objective and Essay appeared first on Study Forum .

WAEC Animal Husbandry Questions and Answers 2022 Objectives and Essay

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NECO GCE Marketing 2023 Questions And Answers

Table of contents.

The National Examination Council (NECO) Has Scheduled NECO GCE Marketing 2022 Paper to Kick off today 19th December 2023 by 2:00pm.

This brings the attention of candidates writing the exam in to searching for neco gce marketing 2023 questions and answers, neco gce marketing questions and answers 2023, neco gce marketing expo 2023 questions and answers, marketing neco gce 2023 answer, lasu-info marketing, gce marketing questions and answers 2023, marketing neco gce 2023 questions and etc.

In this page you will get neco gce marketing 2023 questions and answers, neco gce marketing questions and answers 2023, neco gce marketing expo 2023 questions and answers, marketing neco gce 2023 answer, lasu-info marketing, gce marketing questions and answers 2023, marketing neco gce 2023 questions and etc.

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NECO GCE Marketing Expo 2023

Neco gce marketing obj answers 2023.

MARKETING 01-10: CCBCDBBEDA 11-20: ADDCAAEDBB 21-30: BADAACEAAA 31-40: ABECEDDAAC 41-50: CABEDEDEAD 51-60: ACDDCCACCA

Neco gce marketing essay answers 2023

(1a) Marketing is defined as the performance of business activities which direct the flow of goods and services from the producers to the consumers to satisfy customer needs and wants and to accomplish organisational goals.

(1bi) Transaction is a completed agreement between a buyer and a seller to exchange goods, services, or financial assets in return for money.

(1bii) Referral marketing is a strategy where a company rewards current customers for successfully bringing new consumers into the business.

(1biii) Mass marketing is a business marketing approach that seeks to advertise to the widest possible customer base, up to and including the entire market available.

(1biv) Need are the basic human requirements that are needed to survive. These necessities include shelter, clothes, food and water.

(3a) Advertising is a marketing tactic involving paying for space to promote a product, service, or cause.

(3bi) -ADVANTAGE OF ONLINE- (i)You Can Target Effectively (ii)You Can Closely Monitor Spending (iii)You Can Track Your Results (iv)Your Customers Are on the Internet

-DISADVANTAGE OF ONLINE- (i)Hard to comprehend (ii)Estimation issues (iii)Ad Fatigue Is Common (iv)Mistakes Can Be Costly

(3bii) -ADVANTAGE OF NEWSPAPER- (i)Newspapers reach every nook and corner, so his or her coverage is high (ii)They reach the public at a lower cost than any other medium. (iii)High frequency enables speedy preparation and publication of advertisement. (iv)Visual appeals could be created.

-DISADVANTAGE OF NEWSPAPER- (i)Illiterate people cannot understand newspaper advertisements. (ii)Often the persons expected to read the message miss to read the advertisement (iii)If prospects are limited in number, advertising in the newspaper may be ineffective. (iv)Only colour advertisements are more effective, but they are very limited and costly.

(4a) Merchandiser is the marketing and promotion of a product, good, or service within a distribution chain.

(4b) (i)Ability to Create a Halo Effect (ii)Ability to Calculate Fast and Accurate (iii)Decision Making Business (iv)Communication Skill

(i)Ability to create a halo effect; Halo effect is the first impression a person creates for others. A positive impression help to bring the outcome easily, but there is a huge negative effect of the negative impression.

(ii)Ability to calculate; As a merchandiser, you need to calculate several measurement and consumption which will help you to find the result easily and make a quick decision.

(iii)Quick Decision making; When dealing with clients sometimes merchandiser may require taking an important decision, this should be quick enough so that normal flow of conversion not interrupt.

(iv)Communication Skills; This one is the most important skills of all types of merchandising jobs. Every merchandiser must have this communication skill because most of the time they need to contact the clients or suppliers.

(5a) (i)Market research is the study of customers and the market, whereas marketing research is the study of all aspects of marketing. (ii) Market research is reliant, whereas marketing research is autonomous.

(5b) (i) Risk bearing: This involves anticipating business risks and taking appropriate measures to reduce their impact by taking the necessary insurance cover.

(ii) Financing: This covers the provision of funds throughout the period of production to the point of selling through loans and credit facilities.

(iii) Storage/Warehousing: This makes it possible for goods to be produced ahead of demand so that they can be available when needed.

(iv) Buying/Selling/Exchange: This covers purchase of raw materials and goods from so many sources and transfer of ownership of such goods to the consumer at the right quality.

(9a) Self-employment refers to working for oneself rather than working for a specific employer who pays them a salary.

(9b) (i)Demographics; demographics plays a crucial role in your product as it can have a big influence on your choice of business location. You always need to keep in mind the type of product or service your business offers.

(ii)Nearness to Market and Foot Traffic; For any retail businesses, foot traffic and nearest to market is extremely important as you don’t want to be tucked away in a corner where shoppers are likely to pass you and your store.

(iii)Accessibility and Basic Infrastructure; accessibility of your business location, it should keep everything in mind and not just the customers. Your business location should easily be accessible to customers, employees , and even your suppliers.

(iv)Competition; Always keep in mind that you are not the only one in that business and would always have competition in one form or other. Similarly, other businesses will also keep the above-mentioned points in mind when looking for their perfect business location.

Neco gce marketing questions 2023

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I will like to remind you that both NECO GCE Marketing Essay and objective 2023 Questions And Answers are now available with us.

Preparing for the NECO Marketing exams can be a daunting task, but with the right resources and strategies, you can excel and achieve your desired results. In this article, we will provide you with valuable insights and guidance on the NECO Marketing Objective and Essay 2023 Questions and Answers. We’ll cover important information about the exam structure, past questions, and tips on how to approach the exam effectively.

Note : This questions may not be 100% accurate, This article is meant to guide students for their exams.

Understanding the NECO Marketing Exam

The NECO Marketing exam consists of two parts – the Objective section and the Essay section. The Objective section requires you to choose the correct options from a range of choices, while the Essay section allows you to provide detailed answers to specific questions. Both sections are equally important and require thorough preparation.

NECO Marketing Objective Questions

In the Objective section, you will be presented with a series of multiple-choice questions. To answer these questions correctly, it is crucial to read and understand each question thoroughly. Here are a few sample questions to give you an idea of what to expect:

A. New buying
B. Routine buying
C. Impulse buying
D. High buying
A. Internet business
B. Electronic banking
C. E-mail order
D. Direct purchasing
A. Consular invoice
B. Certificate of origin
D. Bill of lading

NECO Marketing Essay Questions

The Essay section of the NECO Marketing exam requires you to provide detailed answers to specific questions. This section allows you to showcase your understanding of marketing concepts and your ability to apply them in real-world scenarios. Here are a few sample essay topics:

Discuss the advantages of radio advertising, including selectivity, cost efficiency, flexibility, and mental imagery.
Explain the disadvantages of radio advertising, such as the lack of a visual element, audience fragmentation, limited listener attention, and limited research data.
Outline the advantages of television advertising, including convenience and flexibility, strong impact, and mass coverage.

How to Prepare for the NECO Marketing Exam

Preparing for the NECO Marketing exam requires a systematic and organized approach. Here are some tips to help you effectively prepare for the exam:

Familiarize Yourself with the Syllabus: Start by reviewing the NECO Marketing syllabus to understand the topics and concepts that will be covered in the exam. This will help you create a study plan and allocate time to each topic accordingly.
Practice Past Questions: Utilize past questions and answers to familiarize yourself with the exam format and types of questions that may be asked. This will also help you identify areas where you need further improvement.
Study Marketing Concepts: Develop a strong foundation in marketing concepts by studying textbooks, online resources, and reference materials. Pay special attention to topics such as consumer behavior, marketing mix, advertising, and market research.
Create a Study Schedule: Plan your study sessions and allocate specific time slots for each topic. Be consistent and disciplined in following your study schedule.
Join Study Groups: Collaborate with classmates or join study groups to discuss and review topics together. This can help you gain different perspectives and clarify any doubts or misconceptions.
Seek Clarification: If you come across any challenging concepts or questions, don’t hesitate to seek clarification from your teachers, classmates, or online forums. Understanding the subject matter thoroughly is essential for success in the exam.
Revise Regularly: Set aside dedicated time for revision, especially closer to the exam date. Review key concepts, formulas, and case studies to reinforce your understanding and improve retention.
Manage Your Time Effectively: During the exam, manage your time wisely. Allocate appropriate time to each question and prioritize answering the ones you are most confident about. This will ensure that you maximize your chances of scoring well.

Additional Resources for NECO Marketing Preparation

To further enhance your preparation for the NECO Marketing exam, here are some additional resources you can utilize:

Online Study Materials: Explore reputable online platforms that offer comprehensive study materials, practice quizzes, and mock exams specifically designed for NECO Marketing.
Reference Books: Invest in recommended textbooks and reference books that cover the topics in the NECO Marketing syllabus. These books can provide in-depth explanations and examples to reinforce your understanding.
Online Forums and Discussion Boards: Engage in online forums and discussion boards where students and experts share their insights and discuss marketing concepts. This can be a valuable platform to clarify doubts and gain additional knowledge.
Tutoring Services: Consider enrolling in tutoring services or seeking individual guidance from experienced marketing tutors. They can provide personalized attention and help you overcome specific challenges.

Remember, success in the NECO Marketing exam requires a combination of thorough preparation, understanding of key concepts, and effective time management. By following these strategies and utilizing the available resources, you can increase your chances of performing well in the exam.

The NECO Marketing Objective and Essay 2023 Questions and Answers are essential for your success in the exam. It is crucial to familiarize yourself with the exam structure, practice past questions, and develop a strong understanding of marketing concepts. By following the tips and utilizing the additional resources provided, you can approach the exam with confidence and achieve your desired results. Stay focused, stay committed, and remember that preparation is the key to success. Good luck!

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2024 NECO MARKETING: 2024 NECO Marketing (Objective & Essay) Questions and Answers (7172)

Obj & notice section, 2024 neco marketing (objective & essay) questions and answers password/pin/code is 7172 . you can use it to view 2024 marketing answers a day before the exam..

MARKETING OBJ

01-10 : EDEAEEABEC

11-20 : CBBEDBAEEB

21-30 : BCBCECCCBC

31-40 : BAABDDBAAE

41-50 : BDAAAAEDCA

51-60 : DEAEBCADDE

Welcome to official 2024 Marketing NECO answer page. We provide 2024 Marketing NECO Questions and Answers on Essay, Theory, OBJ midnight before the exam, this is verified & correct NECO Market Expo. NECO Marketing Questions and Answers 2024. NECO Market Expo for Theory & Objective (OBJ) PDF: verified & correct expo Solved Solutions, 2024 NECO Marketing (Objective & Essay) Questions and Answers. 2024 NECO EXAM Marketing Questions and Answers

Questions Students ask about 2024 NECO MARKETING: 2024 NECO Marketing (Objective & Essay) Questions and Answers (7172)

How to get 2024 Marketing NECO QUESTION AND ANSWERS before the exam? To get 2024 NECO Marketing (Objective & Essay) Questions and Answers midnight before the exam, all you need to do is to visit examplaza.com with the pin sent to you by the admin and login. With the pin, you can have a full access to 2024 NECO Marketing (Objective & Essay) Questions and Answers
When do I get Verified 2024 Marketing NECO QUESTION AND ANSWERS? You will get 2024 NECO Marketing (Objective & Essay) Questions and Answers a night to the exam because Marketing is an important subject.
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Is the answers on this page actually the main 2024 NECO Marketing (Objective & Essay) Questions and Answers ? No, This is 2022 NECO Marketing (Objective & Essay) Questions and Answers, to get 2024 NECO Marketing (Objective & Essay) Questions and Answers, you need to subscribe with us by texting or WhatsApping us.
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How to subscribe for 2024 NECO Marketing (7172) Questions and Answers?

This is how to subscribe for 2024 NECO Marketing (7172) Questions and Answers expo and get the answers before the exam. If you want to access NECO Marketing (7172) before the exam, follow this detailed steps

Go to examplaza.com official website website for Marketing subscription: You will need to visit examplaza.com official subscription page for NECO Marketing at https://examplaza.com/sub/
Grab active examplaza.com WhatsApp number and chat the admin for Marketing NECO subscription: examplaza.com has two phone numbers for whatsapp, get the active one and chat them on whatsapp for Marketing subscription
Drop your subscription details: As you open whatsapp chat with examplaza.com drop your MTN recharge card and subject like this; subject: Marketing, MTN Card: 746473829383738, then wait for them to confirm your payment and send you the Marketing pin and whatsapp group link.

CLICK HERE TO VIEW ANSWER No. 4 on Marketing

Organizational markets are markets in which companies and individuals purchase goods for purposes other than personal consumption.

(i) Producer markets: Producers buy goods and services and transform them into a sellable product, which they sell to their customers for the purpose of making a profit. Examples of producers are farmers, manufacturers and construction companies.

(ii) reseller market: Resellers buy finished products and resell them to their customers for the purpose of making a profit. Resellers do not modify the products they buy. Resellers can be wholesalers who sell their products to other resellers or retailers who sell their products to end users.

(iii) institutional market: Institutions are non-government organizations that buy goods and services to support their internal operations. The function of institutions is to better their communities, not to make a profit. Examples of institutional markets are churches, hospitals, and colleges.

(iv) government market: Governments buy goods and services to support their internal operations; they do not transform the goods and services or resell them to make a profit. Government markets usually buy their goods through a bidding process and include federal, state, county, and local governments.

CLICK HERE TO VIEW ANSWER No. 5 on Marketing

International Marketing can be define as the exchange of goods and services across national borders to meet the requirements of the customers. It includes customer analysis in foreign countries and identifying the target market.

(i) Market Selection Decision: Once a firm has decided to enter the international market, the next important marketing decision is market selection. As per company’s present product mix, production capacity, and proposed expansion strategy, it selects one or more countries to operate in. In the same way, it has to decide on type of foreign buyers to be served.

(ii) Market Entry Decision: A firm has selected international markets to operate in. Now, the next imperative marketing decision is market entry, i.e., how to enter the market; which of the options to be used for foreign market entry.

(iii) Organisation Decision:

Organisation for global marketing is an important decision. In order to implement, direct, and control international marketing efforts, a company must adopt an appropriate organization structure. The organisation is responsible to regulate foreign trade.

(iv) International Markets Decision: The first few important questions a firm has to answer are should a company go for international market? Why should a company prefer to enter global market? Does company capable to transact in international markets? Obviously, answers come from company’s current domestic market position 'copied from e x a m p l a z a . c o m free' and types of opportunities available in the foreign markets. When international markets seem to more attractive and the company is capable to exploit these markets, the company decides to enter the international markets.

CLICK HERE TO VIEW ANSWER No. 6 on Marketing

(i) Intensive Distribution: In intensive distribution, the product is sold to as many appropriate retailers or wholesalers as possible. Intensive distribution is appropriate for products such as chewing gum, candy bars, soft drinks, bread, film and cigarettes where the primary factor influencing the purchase decision is convenience.

(ii) Selective Distribution: In Selective Distribution, the number of outlets that may carry a product is limited, but not to the extent of exclusive dealing. Selective Distribution may be used for product categories such as clothing, appliances, televisions etc.

(iii) Exclusive Distribution: When a single outlet is given an exclusive franchise to sell the product in a geographical area. Products such as special automobiles, some major appliances, certain brands of furniture.

(iv) Direct Channel of Distribution:

(v) Indirect Channel of Distribution:

CLICK HERE TO VIEW ANSWER No. 8 on Marketing

Price is the sum or amount of money at which a thing is valued, or the value which a seller sets on his goods in the market; that for which something is bought or sold, or offered for sale; equivalent in money or other means of exchange; current value or rate paid or demanded in the market or barter; cost.

(CHOOSE ANY BEST 4)

(i) Cost-plus Pricing.

(ii) Price Skimming.

(iii) Premium Pricing.

(iv) Penetration Pricing.

(v) Geographical Pricing.

(EXPLANATION)

(i) Cost-plus Pricing: This is the simplest pricing method. The firm calculates the cost of producing the product and adds a percentage (profit) to that price to give the selling price. The term cost-plus pricing is widely used in retaining, where the retailer wants to know with some certainty what the gross profit margin of each sale will be.

(ii) Price Skimming: Skimming involves setting a high price before other competitors come into the market. This is often used for the launch of a new product which faces little or no competition usually due to some technological features.

(iii) Premium Pricing: Premium Pricing is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price.

(iv) Penetration Pricing: Penetration Pricing is when you set a relatively low initial entry price, hoping people will switch from a higher priced 'copied from e x a m p l a z a . c o m free' vendor.

(v) Geographical Pricing: Geographical Pricing sees variations in price in different parts of the world. For example rarity value, or where transportation costs increase price. In some countries there is more tax on certain types that sometimes goods are mich cheaper or expensive.

CLICK HERE TO VIEW ANSWER No. 9 on Marketing

Marketing Research is therefore the systematic gathering, recording and analyzing of data about problem relating to marketing of goods and services.

(i) Introduction of New Product or Service.

(ii) Customer Development.

(iii) Competition Analysis.

(iv) Marketing Advertising/Development.

(v) Customer Satisfaction.

(i) Market Research: Identification of a specific market and measurement of its size and other characteristics.

(ii) Product Research: Identification of a need or want and the characteristics of the good of service that will satisfy it.

(iii) Consumer Research: Identification pf the preferences, motivations, and buying behaviour of the targeted customers.

(iv) Information: Information for marketing research is collected from direct observation of the customers (such as in retail stores), mail surveys, interviews etc.

GENERAL & QUESTIONS SECTION

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NECO Markeing Questions and Answers 2022 Theory & Obj Expo Answers

Neco marketing questions and answers 2022 theory & obj expo answers.

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NECO Economics Questions and Answers 2021/2022 (Theory and Objectives)

April 5, 2022

NECO Economics Answers for 2021/2022 Theory and Objectives is out on this portal.

NECO Economics answers 2021 is out now. In this article, you will find the correct answers for NECO economics answers 2021 for free.

So if you are writing NECO Economics examination holding on the 4th of August 2021, then you have come to the right place because you will pass NECO following every instruction on this page.

NECO Economics objective and theory answers For you to have a good NECO result in the Economics examination as well as repeated questions for free in this post. You will also understand how NECO (Chemistry) Economics questions are set and how to answer them.

NECO Economics Expo Exam Time : Wednesday 4th August Paper III & II: Objective & Essay – Economics – 10:00am- 1:00pm.

NECO Economics Questions and Answers 2021

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NECO 2021 Economics Answers Complete

Today’s NECO Economics OBJ Answers: (2021 Answers)

For Accuracy, Answers will be loaded in this page 2 hours to the main exam.

NECO Economics Questions and Answers 2021 Objectives Answers (Expo)

ECONOMICS OBJ

1BDCBCECDCD

11DBADBBADEE

21EADCCEAADD

31ECEBACBDBE

41BDABBBEBDD

51AACDBCCCDE

NECO Economics Essay Answers 2021(Expo)

ECONOMICS-ESSAY

Special Bonuses; You Are To Answer Five (5) Questions Only.Answer One (1) From Section 1 And Four(4) From Section Two (2). Please Take Note.

°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°′°°°°°°°

(1)TABULATEX: 20, 30, 40, 50, 60, 70F: 10, 8, 20, 13, 6, 3Fx: 200, 240, 800, 650, 360, 210x-x-bar: -21, -11, -1, 4, 19, 29(x-x-bar)²: 441, 121, 1, 81, 361, 841F(x-x-bar)²: 4410, 968, 20, 1053, 2166, 2523

(1i)Arithmetic mean (x-bar) = ∑fx/∑f = 2460/60 = 41

(1ii)Variance = ∑f(x-x-bar)²= 11140/60 = 185.67Standard deviation= √variance= √185.67= 13.63

(1iii)(i)It does not give a fall range of the data

(ii)It can be hard to calculate

(iii)It only used with data where an independent variable is plotted against the frequency of it.°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°′°°°°°°°

(2a)%∆ in Quantity dd/ %∆ in income = 100/150= 0.667%∆ in Qty dd = ∆ In Qty dd/ old Qty dd * 100/1= 10/10 * 100/1= 100%∆ in income = ∆ in income * 100/1= 3000/2000 * 100/1= 150(2b)Positive income elasticity: This is as a result of having more quantity demand for milk as income increases(2c)Luxurious goods(2d)(i) Change in price related commodity(ii) Change in taste and fashion(iii) Income of the consumer(iv) Advertisement°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°′°°°°°°°

(4a)A wholesaler is a person whose business is buying large quantities of goods and selling them in smaller amounts

(4b)(i)High price: Middlemen cause high price of goods by adding cost to the cost of goods(ii) Increase in advertisement: The introduction of middlemen in the chain of distribution leads to high cost of creating awareness to the customer(iii) Low profit: Middlemen will reduce the profit of the producer by increasing the cost of production for the producer (iv) Decrease in production: Middlemen will lead to decrease in production of goods that will affect the price of the goods

(10a)Internal trade is the act of buying and selling of goods and services within a geographical area WHILE External trade is the buying and selling of goods and services between two or more countries(10b)=SIMILARITIES=(i)They both engage in exchange of goods and services(ii) They both engage in trade e(iii) They both involve in the use of money to facilitate trade=DIFFERENCES=*(PLS PUT IN A TABULAR FORM*)>INTERNATIONAL TRADE(i) Buying and selling is between two or more countries(ii) There is language barrier(iii) It involves more documentation>EXTERNAL TRADE(i) Buying and selling is within a country(ii) There is no language barrier(iii) It involves low documentation[03/08, 22:20] Ogabido:

(3a)Capital formation is a term used to describe the net capital accumulation during an accounting period for a particular country

(3b)(i) Low level of Natural income and per capital income(ii) Lack in demand of capital(iii) Lack in supply of capital(iv) Lack of Economic and social overheads(v) Lack of skilled entrepreneurs(vi) Lack of effective fiscal policy°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°

(4b)(i)High price: Middlemen cause high price of goods by adding cost to the cost of goods(ii) Increase in advertisement: The introduction of middlemen in the chain of distribution leads to high cost of creating awareness to the customer(iii) Low profit: Middlemen will reduce the profit of the producer by increasing the cost of production for the producer(iv) Decrease in production: Middlemen will lead to decrease in production of goods that will affect the price of the goods°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°

(11)(i)Source of revenue: To get most income into the government purse, taxes are imposed on goods coming in from other countries.(ii)Reduction of unemployment: This discourages importation and encourage infant industries to survive which will create jobs for more unemployment people(iii) To improve standard living: To help the citizens of a country to be self-sufficient and self reliant(iv)Balance of payment deficit: It helps to correct a country’s balance of payment deficit in the long run(v)Trade restriction: This enables the citizen to consume more locally made goods instead of foreign goods°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°

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