things to write a persuasive writing on

100 Persuasive Essay Topics

• M.Ed., Education Administration, University of Georgia
• B.A., History, Armstrong State University

Persuasive essays are a bit like argument essays and persuasive speeches , but they tend to be a little kinder and gentler. Argument essays require you to discuss and to attack an alternate view, while persuasive essays are attempts to convince the reader that you have a believable argument. In other words, you are an advocate, not an adversary.

A Persuasive Essay Has 3 Components

• Introduction : This is the opening paragraph of your essay. It contains the hook, which is used to grab the reader's attention, and the thesis, or argument, which you'll explain in the next section.
• Body : This is the heart of your essay, usually three to five paragraphs in length. Each paragraph examines one theme or issue used to support your thesis.
• Conclusion : This is the final paragraph of your essay. In it, you'll sum up the main points of the body and connect them to your thesis. Persuasive essays often use the conclusion as a last appeal to the audience.

Learning how to write a persuasive essay is an essential skill that people use every day in fields from business to law to media and entertainment. English students can begin writing a persuasive essay at any skill level. You're sure to find a sample topic or two from the list of 100 persuasive essays below, sorted by degree of difficulty.

Watch Now: 12 Ideas for Great Persuasive Essay Topics

• Kids should get paid for good grades.
• Students should have less homework.
• Snow days are great for family time.
• Penmanship is important.
• Short hair is better than long hair.
• We should all grow our own vegetables.
• We need more holidays.
• Aliens probably exist.
• Gym class is more important than music class.
• Kids should be able to vote.
• Kids should get paid for extra activities like sports.
• School should take place in the evenings.
• Country life is better than city life.
• City life is better than country life.
• We can change the world.
• Skateboard helmets should be mandatory.
• We should provide food for the poor.
• Children should be paid for doing chores.
• We should populate the moon .
• Dogs make better pets than cats.

Intermediate

• The government should impose household trash limits.
• Nuclear weapons are an effective deterrent against foreign attack.
• Teens should be required to take parenting classes.
• We should teach etiquette in schools.
• School uniform laws are unconstitutional.
• All students should wear uniforms.
• Too much money is a bad thing.
• High schools should offer specialized degrees in arts or sciences.
• Magazine advertisements send unhealthy signals to young women.
• Robocalling should be outlawed.
• Age 12 is too young to babysit.
• Children should be required to read more.
• All students should be given the opportunity to study abroad.
• Yearly driving tests should be mandatory past age 65.
• Cell phones should never be used while driving.
• All schools should implement bullying awareness programs.
• Bullies should be kicked out of school.
• Parents of bullies should have to pay a fine.
• The school year should be longer.
• School days should start later.
• Teens should be able to choose their bedtime.
• There should be a mandatory entrance exam for high school.
• Public transit should be privatized.
• We should allow pets in school.
• The voting age should be lowered to 16.
• Beauty contests are bad for body image.
• Every American should learn to speak Spanish.
• Every immigrant should learn to speak English.
• Video games can be educational.
• College athletes should be paid for their services.
• We need a military draft .
• Professional sports should eliminate cheerleaders.
• Teens should be able to start driving at 14 instead of 16.
• Year-round school is a bad idea.
• High school campuses should be guarded by police officers.
• The legal drinking age should be lowered to 19.
• Kids under 15 shouldn't have Facebook pages.
• Standardized testing should be eliminated.
• Teachers should be paid more.
• There should be one world currency.
• Domestic surveillance without a warrant should be legal.
• Letter grades should be replaced with a pass or fail.
• Every family should have a natural disaster survival plan.
• Parents should talk to kids about drugs at a young age.
• Racial slurs should be illegal.
• Gun ownership should be tightly regulated.
• Puerto Rico should be granted statehood.
• People should go to jail when they abandon their pets.
• Free speech should have limitations.
• Members of Congress should be subject to term limits.
• Recycling should be mandatory for everyone.
• High-speed internet access should be regulated like a public utility.
• Yearly driving tests should be mandatory for the first five years after getting a license.
• Recreational marijuana should be made legal nationwide.
• Legal marijuana should be taxed and regulated like tobacco or alcohol.
• Child support dodgers should go to jail.
• Students should be allowed to pray in school.
• All Americans have a constitutional right to health care.
• Internet access should be free for everyone.
• Social Security should be privatized.
• Pregnant couples should receive parenting lessons.
• We shouldn't use products made from animals.
• Celebrities should have more privacy rights.
• Professional football is too violent and should be banned.
• We need better sex education in schools.
• School testing is not effective.
• The United States should build a border wall with Mexico and with Canada.
• Life is better than it was 50 years ago.
• Eating meat is unethical.
• A vegan diet is the only diet people should follow.
• Medical testing on animals should be illegal.
• The Electoral College is outdated.
• Medical testing on animals is necessary.
• Public safety is more important than an individual's right to privacy.
• Single-sex colleges provide a better education.
• Books should never be banned.
• Violent video games can cause people to act violently in real life.
• Freedom of religion has limitations.
• Nuclear power should be illegal.
• Climate change should be the president's primary political concern.
• Arizona State University Writing Center staff. " Persuasive Essay Structure ." ASU.edu, June 2012.
• Collins, Jen, and Polak, Adam. " Persuasive Essays ." Hamilton.edu.
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How to Write a Persuasive Essay: Tips and Tricks

Allison Bressmer

Most composition classes you’ll take will teach the art of persuasive writing. That’s a good thing.

Knowing where you stand on issues and knowing how to argue for or against something is a skill that will serve you well both inside and outside of the classroom.

Persuasion is the art of using logic to prompt audiences to change their mind or take action , and is generally seen as accomplishing that goal by appealing to emotions and feelings.

A persuasive essay is one that attempts to get a reader to agree with your perspective.

Ready for some tips on how to produce a well-written, well-rounded, well-structured persuasive essay? Just say yes. I don’t want to have to write another essay to convince you!

How Do I Write a Persuasive Essay?

What are some good topics for a persuasive essay, how do i identify an audience for my persuasive essay, how do you create an effective persuasive essay, how should i edit my persuasive essay.

Your persuasive essay needs to have the three components required of any essay: the introduction , body , and conclusion .

That is essay structure. However, there is flexibility in that structure.

There is no rule (unless the assignment has specific rules) for how many paragraphs any of those sections need.

Although the components should be proportional; the body paragraphs will comprise most of your persuasive essay.

How Do I Start a Persuasive Essay?

As with any essay introduction, this paragraph is where you grab your audience’s attention, provide context for the topic of discussion, and present your thesis statement.

TIP 1: Some writers find it easier to write their introductions last. As long as you have your working thesis, this is a perfectly acceptable approach. From that thesis, you can plan your body paragraphs and then go back and write your introduction.

TIP 2: Avoid “announcing” your thesis. Don’t include statements like this:

• “In my essay I will show why extinct animals should (not) be regenerated.”
• “The purpose of my essay is to argue that extinct animals should (not) be regenerated.”

Announcements take away from the originality, authority, and sophistication of your writing.

Instead, write a convincing thesis statement that answers the question "so what?" Why is the topic important, what do you think about it, and why do you think that? Be specific.

How Many Paragraphs Should a Persuasive Essay Have?

This body of your persuasive essay is the section in which you develop the arguments that support your thesis. Consider these questions as you plan this section of your essay:

• What arguments support your thesis?
• What is the best order for your arguments?
• What evidence do you have?
• Will you address the opposing argument to your own?
• How can you conclude convincingly?

TIP: Brainstorm and do your research before you decide which arguments you’ll focus on in your discussion. Make a list of possibilities and go with the ones that are strongest, that you can discuss with the most confidence, and that help you balance your rhetorical triangle .

What Should I Put in the Conclusion of a Persuasive Essay?

The conclusion is your “mic-drop” moment. Think about how you can leave your audience with a strong final comment.

And while a conclusion often re-emphasizes the main points of a discussion, it shouldn’t simply repeat them.

TIP 1: Be careful not to introduce a new argument in the conclusion—there’s no time to develop it now that you’ve reached the end of your discussion!

TIP 2 : As with your thesis, avoid announcing your conclusion. Don’t start your conclusion with “in conclusion” or “to conclude” or “to end my essay” type statements. Your audience should be able to see that you are bringing the discussion to a close without those overused, less sophisticated signals.

If your instructor has assigned you a topic, then you’ve already got your issue; you’ll just have to determine where you stand on the issue. Where you stand on your topic is your position on that topic.

Your position will ultimately become the thesis of your persuasive essay: the statement the rest of the essay argues for and supports, intending to convince your audience to consider your point of view.

If you have to choose your own topic, use these guidelines to help you make your selection:

• Choose an issue you truly care about
• Choose an issue that is actually debatable

Simple “tastes” (likes and dislikes) can’t really be argued. No matter how many ways someone tries to convince me that milk chocolate rules, I just won’t agree.

It’s dark chocolate or nothing as far as my tastes are concerned.

Similarly, you can’t convince a person to “like” one film more than another in an essay.

You could argue that one movie has superior qualities than another: cinematography, acting, directing, etc. but you can’t convince a person that the film really appeals to them.

Once you’ve selected your issue, determine your position just as you would for an assigned topic. That position will ultimately become your thesis.

Until you’ve finalized your work, consider your thesis a “working thesis.”

This means that your statement represents your position, but you might change its phrasing or structure for that final version.

When you’re writing an essay for a class, it can seem strange to identify an audience—isn’t the audience the instructor?

Your instructor will read and evaluate your essay, and may be part of your greater audience, but you shouldn’t just write for your teacher.

Think about who your intended audience is.

For an argument essay, think of your audience as the people who disagree with you—the people who need convincing.

That population could be quite broad, for example, if you’re arguing a political issue, or narrow, if you’re trying to convince your parents to extend your curfew.

Once you’ve got a sense of your audience, it’s time to consult with Aristotle. Aristotle’s teaching on persuasion has shaped communication since about 330 BC. Apparently, it works.

Aristotle taught that in order to convince an audience of something, the communicator needs to balance the three elements of the rhetorical triangle to achieve the best results.

Those three elements are ethos , logos , and pathos .

Ethos relates to credibility and trustworthiness. How can you, as the writer, demonstrate your credibility as a source of information to your audience?

How will you show them you are worthy of their trust?

• You show you’ve done your research: you understand the issue, both sides
• You show respect for the opposing side: if you disrespect your audience, they won’t respect you or your ideas

Logos relates to logic. How will you convince your audience that your arguments and ideas are reasonable?

You provide facts or other supporting evidence to support your claims.

That evidence may take the form of studies or expert input or reasonable examples or a combination of all of those things, depending on the specific requirements of your assignment.

Remember: if you use someone else’s ideas or words in your essay, you need to give them credit.

ProWritingAid's Plagiarism Checker checks your work against over a billion web-pages, published works, and academic papers so you can be sure of its originality.

Find out more about ProWritingAid’s Plagiarism checks.

Pathos relates to emotion. Audiences are people and people are emotional beings. We respond to emotional prompts. How will you engage your audience with your arguments on an emotional level?

• You make strategic word choices : words have denotations (dictionary meanings) and also connotations, or emotional values. Use words whose connotations will help prompt the feelings you want your audience to experience.
• You use emotionally engaging examples to support your claims or make a point, prompting your audience to be moved by your discussion.

Be mindful as you lean into elements of the triangle. Too much pathos and your audience might end up feeling manipulated, roll their eyes and move on.

An “all logos” approach will leave your essay dry and without a sense of voice; it will probably bore your audience rather than make them care.

Once you’ve got your essay planned, start writing! Don’t worry about perfection, just get your ideas out of your head and off your list and into a rough essay format.

After you’ve written your draft, evaluate your work. What works and what doesn’t? For help with evaluating and revising your work, check out this ProWritingAid post on manuscript revision .

After you’ve evaluated your draft, revise it. Repeat that process as many times as you need to make your work the best it can be.

When you’re satisfied with the content and structure of the essay, take it through the editing process .

Grammatical or sentence-level errors can distract your audience or even detract from the ethos—the authority—of your work.

You don’t have to edit alone! ProWritingAid’s Realtime Report will find errors and make suggestions for improvements.

You can even use it on emails to your professors:

Try ProWritingAid with a free account.

How Can I Improve My Persuasion Skills?

You can develop your powers of persuasion every day just by observing what’s around you.

• How is that advertisement working to convince you to buy a product?
• How is a political candidate arguing for you to vote for them?
• How do you “argue” with friends about what to do over the weekend, or convince your boss to give you a raise?
• How are your parents working to convince you to follow a certain academic or career path?

As you observe these arguments in action, evaluate them. Why are they effective or why do they fail?

How could an argument be strengthened with more (or less) emphasis on ethos, logos, and pathos?

Every argument is an opportunity to learn! Observe them, evaluate them, and use them to perfect your own powers of persuasion.

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

Allison Bressmer is a professor of freshman composition and critical reading at a community college and a freelance writer. If she isn’t writing or teaching, you’ll likely find her reading a book or listening to a podcast while happily sipping a semi-sweet iced tea or happy-houring with friends. She lives in New York with her family. Connect at linkedin.com/in/allisonbressmer.

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How to Write a Persuasive Essay (This Convinced My Professor!)

Table of contents

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold. 

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

• Identify a random topic
• Ask a question about the topic that involves a value claim or analysis to answer
• Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon! 

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

• The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
• The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
• What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments? 

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis. 

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis. 

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case. 

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other. 

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic. 

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes. 

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then? 

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject. 

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis. 

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

• Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
• Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
• Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
• Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
• Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

• Intro - Hook, Background information, Thesis statement
• Topic sentence #1 , with supporting facts or stats
• Concluding sentence
• Topic sentence #2 , with supporting facts or stats
• Concluding sentence Topic sentence #3 , with supporting facts or stats
• Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

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Skyrocket Your Argument Skills: 70 Prompts for Persuasive Writing

By: Author Brilliantio Team

Posted on Published: August 25, 2023  - Last updated: December 8, 2023

Categories Writing

You’re here because you’ve got a point to make, and you want it to stick. Well, persuasive writing’s your ticket! It’s not just about winning arguments—it’s about influencing minds, shaping opinions.

But how do you craft compelling content? Don’t worry! We’ve lined up some handy prompts to guide you through the art of persuasive writing.

Ready to sway your audience with eloquence? Let’s dive in!

Key Takeaways

• Identifying biases and examining personal prejudice
• Crafting a precise and compelling thesis statement
• Considering potential biased perspectives and addressing them head-on
• Utilizing emotional appeals to connect with the audience on a deeper level

70 Prompts for Persuasive Writing

In order to understand the guts of persuasive writing, and practice it, there’s nothing like scanning a list of prompts:

Here are 70 prompts for persuasive writing:

• Should students be required to wear uniforms in school?
• Is the death penalty a necessary deterrent to crime?
• Should voting be mandatory for all eligible citizens?
• Should animal testing be banned?
• Does television have a positive influence on society?
• Should plastic bags be banned globally to protect the environment?
• Is technology making us more isolated?
• Should schools ban junk food?
• Does violent video games contribute to youth violence?
• Should smoking in public places be banned?
• Should schools start later in the day?
• Is a college education worth the cost?
• Should the drinking age be lowered?
• Should social media platforms censor content?
• Do beauty pageants do more harm than good?
• Are professional athletes overpaid?
• Should recycling be made mandatory?
• Does the school year need to be longer?
• Should homeschooling be encouraged?
• Should genetically modified foods be labelled?
• Does the gender pay gap exist and how can it be addressed?
• Should the use of drones be regulated?
• Are cell phones dangerous to our health?
• Should all students learn a second language?
• Should the government limit the size of sugary drinks?
• Is it ethical to keep animals in zoos?
• Should privacy rights be sacrificed for national security?
• Should textbooks be replaced by tablets in schools?
• Should fast food companies be blamed for obesity?
• Should the voting age be lowered?
• Should the age for obtaining a driver’s license be raised?
• Should vaccinations be mandatory?
• Do standardized tests accurately measure intelligence?
• Should countries increase their use of renewable energy?
• Should the government provide universal healthcare?
• Should the minimum wage be raised?
• Do celebrities have a right to privacy?
• Should companies be allowed to advertise in schools?
• Should students be graded on their handwriting?
• Is vegetarianism a healthier way of life?
• Should college athletes be paid?
• Should reality television be banned?
• Should the government regulate the internet?
• Should parents be held responsible for their child’s crimes?
• Is it ethical to eat meat?
• Should the use of animals for scientific research be banned?
• Should students be required to take physical education courses?
• Should the government invest more in space exploration?
• Does society place too much emphasis on physical appearance?
• Should the sale of violent video games to minors be banned?
• Should performance enhancing drugs be allowed in sports?
• Should schools provide gender-neutral bathrooms?
• Is it ethical to clone animals or humans?
• Should countries prioritize the fight against climate change?
• Should the government regulate the price of prescription drugs?
• Can online education replace traditional education?
• Should the government provide free internet access to everyone?
• Should people be allowed to keep exotic pets?
• Should schools teach sex education?
• Should euthanasia be legalized?
• Should society accept transgender individuals?
• Should the government fund art programs in schools?
• Does religion cause more harm than good?
• Should the sale of firearms be restricted?
• Should citizens be allowed to vote online?
• Should some laws change?
• Should governments provide a basic income for all citizens?
• Should countries adopt a four-day workweek?
• Should junk food advertising be banned during children’s television programs?
• Should animals have rights similar to human rights?

Understanding the Basics of Persuasive Writing

It’s crucial to grasp the fundamentals of persuasive writing if you’re aiming to sway your reader’s viewpoint.

Identifying biases is a key element in this process; it means recognizing and examining your own prejudice, ensuring they don’t cloud your argument. This self-awareness enables you to present a compelling case that is rooted in facts rather than personal opinions.

Next, audience analysis plays an integral role. It involves scrutinizing who’ll be reading your work and what their likely stance might be on the topic at hand.

Understanding their views, values, or concerns will help craft an argument that resonates with them personally.

The Importance of a Strong Thesis Statement

You’ll find your argument falls flat if you don’t have a strong thesis statement.

In Thesis Development, crafting a precise and compelling statement is the backbone of your persuasive writing.

Your focus should be on Statement Specificity; it’s not enough to merely scratch the surface of your topic.

Dig deep into your subject matter, showing that you’ve thought critically about it. Don’t just make broad claims; instead, pinpoint exactly what you want to argue for or against in clear terms.

This specificity gives direction to your essay and sets expectations for your readers.

Crafting Persuasive Arguments

Crafting compelling arguments requires not just strong facts, but also a keen understanding of your audience’s perspective. It’s essential to consider potential biased perspectives that could cloud their judgment and affect how they perceive your argument.

You can’t ignore these biases; instead, you should address them head-on, providing sound reasoning to counteract any preconceived notions.

Equally important is topic relevancy. If you’re arguing about something irrelevant to your audience, even the most logically constructed argument won’t resonate with them.

So, understand what matters to them. Use this information as a guide when forming your argument and selecting supporting evidence.

Utilizing Emotional Appeals in Writing

Utilizing emotional appeals in your arguments isn’t just about tugging at heartstrings; it’s about connecting with your audience on a deeper level. You’re engaging their feelings and making them part of the narrative you’re constructing.

However, be wary of emotional manipulation risks. It’s a fine line between persuasion and manipulation. Cross it, and you risk losing trust.

The role of empathy is paramount here. If you can genuinely understand and share your audience’s feelings, they’ll sense that sincerity. It strengthens your bond with them more than any logical argument could.

Logical Reasoning in Persuasive Writing

In contrast to emotional appeals, logical reasoning is the backbone of a strong argument. It provides solid ground for your claims and helps your audience understand why they should agree with you.

It’s all about presenting a well-structured argument that’s easy to follow and convincing.

Your aim is to weave together facts and evidence in a way that supports your case convincingly. Fallacy detection is crucial here—it helps keep your arguments clean and free from logical errors that could undermine its credibility.

Analyzing argument structure can help you detect these fallacies, ensuring the consistency of your logic flow.

Ethical Considerations in Persuasive Writing

Ethical considerations aren’t just an afterthought when making your argument. They’re a vital part of ensuring credibility and respect for your audience.

Manipulative tactics might seem tempting as quick wins to sway opinion, but beware! They can undermine trust and harm your reputation in the long run.

It’d be best if you aimed for bias avoidance, providing balanced viewpoints while persuading.

Engaging with ethics means practicing honesty, fairness, and respect. Don’t misrepresent facts or distort others’ arguments. It’s crucial to verify information before including it in your argument.

Encourage open dialogue and consider counterarguments seriously. This isn’t just about winning debates; it’s about fostering understanding through respectful persuasion.

Techniques to Improve Your Persuasive Writing Skills

You’ll see a notable improvement in your argumentative skills if you start incorporating certain techniques into your daily practice.

The right persuasive language selection is crucial, as well as understanding the audience analysis.

Here’s what you can do:

• Start by identifying your target audience and their interests. This will help you craft arguments that resonate with them.
• Choose words and phrases that are persuasive but not inflammatory or offensive. Your aim should be to persuade, not offend.
• Present evidence to support your points – Facts and data speak louder than just opinions.
• Finally, always conclude with a strong call-to-action.

Common Mistakes in Persuasive Writing

There are a number of common pitfalls that can undermine your persuasive writing.

Weak argument construction, ignoring counterarguments, and misuse of evidence are each a trap that you’ve probably fallen into without even realizing it.

Weak Argument Construction

Weak argument construction can severely undermine your persuasive writing, making it less effective and impactful. It’s a common pitfall to use biased language or fallacy usage, which can alienate readers instead of drawing them in.

Ensure you’re avoiding these mistakes:

• Overgeneralization: Try not to make broad statements without sufficient evidence.
• Circular reasoning: Don’t rely on your conclusion as proof of the argument itself.
• Biased language: Remember that this can unintentionally sway your argument and detract from its credibility.
• Fallacy usage: Avoid logical inconsistencies that can confuse readers or weaken your stance.

Ignoring Counterarguments

Ignoring counterarguments isn’t just a bad strategy; it can actually harm the credibility of your stance. By avoiding these counterarguments, you’re essentially turning a blind eye to potential flaws or weaknesses in your argument.

This is known as ‘Counterargument avoidance’, and it’s not something you want to be guilty of.

Instead, face those opposing viewpoints head-on. Dismissive tactics may seem easier in the short run, but they’ll undermine your position over time. It’s crucial that you understand and address any counterarguments effectively. You should dissect them meticulously, understand their premise, and respond thoughtfully.

This approach not only strengthens your own argument but also shows respect for differing perspectives.

Misuse of Evidence

Misusing evidence is another pitfall that can seriously dent the integrity of your argument. You may be tempted to distort evidence or rely on unverified sources, but it’s important to resist these shortcuts. Instead, strive for accuracy and credibility.

Watch out for these common mistakes:

• Distorting Evidence : Shaping facts to fit your narrative isn’t fair play. It’s more likely to backfire, undermining your argument.
• Using Unverified Sources : Always check the reliability of your sources before using them.
• Cherry-Picking Data : Choosing only data that supports your viewpoint while ignoring contrary evidence can weaken your argument.
• Overgeneralizing from Limited Data : Drawing broad conclusions from a small sample can lead to misleading assertions.

Practice Exercises for Persuasive Writing

You’ll find these practice exercises for persuasive writing incredibly helpful in honing your skills. They are designed to aid you in creating compelling persuasive narratives while maintaining tone consistency.

Imagine, you’re crafting a captivating story that sways the reader’s perspective – it’s an art, and like all arts, it needs practice.

The first exercise could be rewriting a neutral narrative into a persuasive one, focusing on tone consistency. This means keeping your arguments assertive without sounding aggressive throughout the narrative.

The second exercise might involve creating powerful introductions and conclusions for given topics. Remember, it’s not just about winning the argument but winning the reader!

With consistent practice, you’ll see your persuasive writing skills drastically improve.

So, you’ve got the basics down, right? You’re now ready to craft strong thesis statements and persuasive arguments.

Remember, don’t shy away from emotional appeals and logical reasoning. Keep ethics in mind too!

Don’t forget to practice with those prompts to avoid common pitfalls.

Now, it’s time for you to go forth and persuade!

How to Write Perfect Persuasive Essays in 5 Simple Steps

WHAT IS A PERSUASIVE ESSAY?

A persuasive text presents a point of view around a topic or theme that is backed by evidence to support it.

The purpose of a persuasive text can be varied.  Maybe you intend to influence someone’s opinion on a specific topic, or you might aim to sell a product or service through an advertisement.

The challenge in writing a good persuasive text is to use a mix of emotive language and, in some cases, images that are supported by hard evidence or other people’s opinions.

In a persuasive essay or argument essay, the student strives to convince the reader of the merits of their opinion or stance on a particular issue. The student must utilise several persuasive techniques to form a coherent and logical argument to convince the reader of a point of view or to take a specific action.

PERSUADING PEOPLE REQUIRES A CONSISTENT APPROACH…

Persuasive texts are simple in structure.  You must clearly state your opinion around a specific topic and then repeatedly reinforce your opinions with external facts or evidence.  A robust concluding summary should leave little doubt in the reader’s mind.  ( Please view our planning tool below for a detailed explanation. )

TYPES OF PERSUASIVE TEXT

We cover the broad topic of writing a general persuasive essay in this guide, there are several sub-genres of persuasive texts students will encounter as they progress through school. We have complete guides on these text types, so be sure to click the links and read these in detail if required.

• Argumentative Essays – These are your structured “Dogs are better pets than Cats” opinion-type essays where your role is to upsell the positive elements of your opinions to your audience whilst also highlighting the negative aspects of any opposing views using a range of persuasive language and techniques.
• Advertising – Uses persuasive techniques to sell a good or service to potential customers with a call to action.
• Debating Speeches – A debate is a structured discussion between two teams on a specific topic that a moderator judges and scores. Your role is to state your case, sell your opinions to the audience, and counteract your opposition’s opinions.
• Opinion Articles, Newspaper Editorials. – Editorials often use more subtle persuasive techniques that blur the lines of factual news reporting and opinions that tell a story with bias. Sometimes they may even have a call to action at the end.
• Reviews – Reviews exist to inform others about almost any service or product, such as a film, restaurant, or product. Depending on your experiences, you may have firm opinions or not even care that much about recommending it to others. Either way, you will employ various persuasive techniques to communicate your recommendations to your audience.
• Please note a DISCUSSION essay is not a traditional persuasive text, as even though you are comparing and contrasting elements, the role of the author is to present an unbiased account of both sides so that the reader can make a decision that works best for them. Discussions are often confused as a form of persuasive writing.

A COMPLETE TEACHING UNIT ON PERSUASIVE WRITING SKILLS

Teach your students to produce writing that  PERSUADES  and  INFLUENCES  thinking with this  HUGE  writing guide bundle covering: ⭐ Persuasive Texts / Essays ⭐ Expository Essays⭐ Argumentative Essays⭐ Discussions.

A complete 140 PAGE unit of work on persuasive texts for teachers and students. No preparation is required.

THE STRUCTURE OF A PERSUASIVE ESSAY

1. Introduction

In the introduction, the student will naturally introduce the topic. Controversial issues make for great topics in this writing genre. It’s a cliche in polite society to discourage discussions involving politics, sex, or religion because they can often be very divisive. While these subjects may not be the best topics of conversation for the dinner table at Thanksgiving, they can be perfect when deciding on a topic for persuasive writing. Obviously, the student’s age and abilities should be considered, as well as cultural taboos, when selecting a topic for the essay. But the point holds, the more controversial, the better.

Let’s take a look at some of the critical elements of the introduction when writing a persuasive essay:

Title: Tell your audience what they are reading.

This will often be posed as a question; for example, if the essay is on the merits of a vegetarian lifestyle, it may be called something like: To Eat Meat or Not?

Hook : Provide your audience with a reason to continue reading.

As with any genre of writing, capturing the reader’s interest from the outset is crucial. There are several methods of doing this, known as hooks. Students may open their essays with anecdotes, jokes, quotations, or relevant statistics related to the topic under discussion.

Background: Provide some context to your audience.

In this introductory section, students will provide the reader with some background on the topic. This will place the issue in context and briefly weigh some opinions on the subject.

Thesis statement: Let the audience know your stance.

After surveying the topic in the first part of the introduction, it is now time for the student writer to express their opinion and briefly preview the points they will make later in the essay.

2. Body Paragraphs

The number of paragraphs forming this essay section will depend on the number of points the writer chooses to make to support their opinion. Usually three main points will be sufficient for beginning writers to coordinate. More advanced students can increase the number of paragraphs based on the complexity of their arguments, but the overall structure will largely remain intact.

Be sure to check out our complete guide to writing perfect paragraphs here .

The TEEL acronym is valuable for students to remember how to structure their paragraphs.  Read below for a deeper understanding.

Topic Sentence:

The topic sentence states the central point of the paragraph. This will be one of the reasons supporting the thesis statement made in the introduction.

These sentences will build on the topic sentence by illustrating the point further, often by making it more specific.

These sentences’ purpose is to support the paragraph’s central point by providing supporting evidence and examples. This evidence may be statistics, quotations, or anecdotal evidence.

The final part of the paragraph links back to the initial statement of the topic sentence while also forming a bridge to the next point to be made. This part of the paragraph provides some personal analysis and interpretation of how the student arrived at their conclusions and connects the essay as a cohesive whole.

3. Conclusion

The conclusion weaves together the main points of the persuasive essay. It does not usually introduce new arguments or evidence but instead reviews the arguments made already and restates them by summing them up uniquely. It is important at this stage to tie everything back to the initial thesis statement. This is the writer’s last opportunity to drive home their point, to achieve the essay’s goal, to begin with – persuade the reader of their point of view.

Ending an essay well can be challenging, but it is essential to end strongly, especially for persuasive essays. As with the hooks of the essay’s opening, there are many tried and tested methods of leaving the reader with a strong impression. Encourage students to experiment with different endings, for example, concluding the essay with a quotation that amplifies the thesis statement.

Another method is to have the student rework their ending in simple monosyllabic words, as simple language often has the effect of being more decisive in impact. The effect they are striving for in the final sentence is the closing of the circle.

Several persuasive writing techniques can be used in the conclusion and throughout the essay to amp up the persuasive power of the writing. Let’s take a look at a few.

ETHOS, PATHOS & LOGOS TUTORIAL VIDEO (2:20)

TIPS FOR WRITING A GREAT PERSUASIVE ESSAY

PERSUASIVE TECHNIQUES

In this article, we have outlined a basic structure that will be helpful to students in approaching the organization of their persuasive writing. It will also be helpful for the students to be introduced to a few literary techniques that will help your students to present their ideas convincingly. Here are a few of the more common ones:

Repetition: There is a reason why advertisements and commercials are so repetitive – repetition works! Students can use this knowledge to their advantage in their persuasive writing. It is challenging to get the reader to fully agree with the writer’s opinion if they don’t fully understand it. Saying the same thing in various ways ensures the reader gets many bites at the ‘understanding’ cherry.

Repetition Example: “The use of plastic bags is not only bad for the environment, but it is also bad for our economy. Plastic bags are not biodegradable, meaning they will not decompose and will continue to take up space in landfills. Plastic bags are also not recyclable, meaning they will not be reused and will instead end up in landfills. Plastic bags are not only bad for the environment, but they are also bad for our economy as they are costly to dispose of and take up valuable space in landfills.”

In this example, the phrase “not only bad for the environment but also bad for our economy” is repeated multiple times to reinforce the idea that plastic bags are not just a problem for the environment but also the economy. The repetition of the phrase emphasizes the point and makes it more persuasive.

It is also important to note that repetition could be used differently, such as repeating a word or phrase to create rhythm or emphasis.

Storytelling: Humans tend to understand things better through stories. Think of how we teach kids important values through time-tested fables like Peter and the Wolf . Whether through personal anecdotes or references to third-person experiences, stories help climb down the ladder of abstraction and reach the reader on a human level.

Storytelling Example: “Imagine you are walking down the street, and you come across a stray dog clearly in need of food and water. The dog looks up at you with big, sad eyes, and you cannot help but feel a twinge of compassion. Now, imagine that same scenario, but instead of a stray dog, it’s a homeless person sitting on the sidewalk. The person is clearly in need of food and shelter, and their eyes also look up at her with a sense of hopelessness.

The point of this story is to show that just as we feel compelled to help a stray animal in need, we should also feel compelled to help a homeless person. We should not turn a blind eye to the suffering of our fellow human beings, and we should take action to address homelessness in our community. It is important to remember that everyone deserves a roof over their head and a warm meal to eat. The story is designed to elicit an emotional response in the reader and make the argument more relatable and impactful.

By using storytelling, this passage creates an image in the reader’s mind and creates an emotional connection that can be more persuasive than just stating facts and figures.

Dissent: We live in a cynical age, so leaving out the opposing opinion will smack of avoidance to the reader. Encourage your students to turn to that opposing viewpoint and deal with those arguments in their essays .

Dissent Example: “Many people argue that students should not have to wear uniforms in school. They argue that uniforms stifle creativity and individuality and that students should be able to express themselves through their clothing choices. While these are valid concerns, I strongly disagree.

In fact, uniforms can actually promote individuality by levelling the playing field and removing the pressure to dress in a certain way. Furthermore, uniforms can promote a sense of community and belonging within a school. They can also provide a sense of discipline and structure, which can help to create a more focused and productive learning environment. Additionally, uniforms can save families money and eliminate the stress of deciding what to wear daily .

While some may argue that uniforms stifle creativity and individuality, the benefits of uniforms far outweigh the potential drawbacks. It is important to consider the impact of uniforms on the school as a whole, rather than focusing solely on individual expression.”

In this example, the writer presents the opposing viewpoint (uniforms stifle creativity and individuality) and then provides counterarguments to refute it. By doing so, the writer can strengthen their own argument and present a more convincing case for why uniforms should be worn in school.

A Call to Action: A staple of advertising, a call to action can also be used in persuasive writing. When employed, it usually forms part of the conclusion section of the essay and asks the reader to do something, such as recycle, donate to charity, sign a petition etc.

A quick look around reveals to us the power of persuasion, whether in product advertisements, newspaper editorials, or political electioneering; persuasion is an ever-present element in our daily lives. Logic and reason are essential in persuasion, but they are not the only techniques. The dark arts of persuasion can prey on emotion, greed, and bias. Learning to write persuasively can help our students recognize well-made arguments and help to inoculate them against the more sinister manifestations of persuasion.

Call to Action Example: “Climate change is a pressing issue that affects us all, and it’s important that we take action now to reduce our carbon footprint and protect the planet for future generations. As a society, we have the power to make a difference and it starts with small changes that we can make in our own lives.

I urge you to take the following steps to reduce your carbon footprint:

• Reduce your use of single-use plastics
• Use public transportation, carpool, bike or walk instead of driving alone.
• Support clean energy sources such as solar and wind power
• Plant trees and support conservation efforts

It’s easy to feel like one person can’t make a difference, but the truth is that every little bit helps. Together, we can create a more sustainable future for ourselves and for the planet.

So, let’s take action today and make a difference for a better future, it starts with minor changes, but it all adds up and can make a significant impact. We need to take responsibility for our actions and do our part to protect the planet.”

In this example, the writer gives a clear and specific call to action and encourages the reader to take action to reduce their carbon footprint and protect the planet. By doing this, the writer empowers the reader to take action and enables them to change.

Now, go persuade your students of the importance of perfecting the art of persuasive writing!

A COMPLETE UNIT ON TEACHING FACT AND OPINION

This  HUGE 120 PAGE  resource combines four different fact and opinion activities you can undertake as a  WHOLE GROUP  or as  INDEPENDENT READING GROUP TASKS  in either  DIGITAL  or  PRINTABLE TASKS.

20 POPULAR PERSUASIVE ESSAY TOPICS FOR STUDENTS

Writing an effective persuasive essay demonstrates a range of skills that will be of great use in nearly all aspects of life after school.

In essence, if you can influence a person to change their ideas or thoughts on a given topic through how you structure your words and thoughts, you possess a very powerful skill.

Be careful not to rant wildly.  Use facts and other people’s ideas who think similarly to you in your essay to strengthen your concepts.

Your biggest challenge in getting started may be choosing a suitable persuasive essay topic.  These 20 topics for a persuasive essay should make this process a little easier.

• WHY ARE WE FASCINATED WITH CELEBRITIES AND WEALTHY PEOPLE ON TELEVISION AND SOCIAL MEDIA?
• IS IT RIGHT FOR SCHOOLS TO RAISE MONEY BY SELLING CANDY AND UNHEALTHY FOODS TO STUDENTS?
• SHOULD GIRLS BE ALLOWED TO PLAY ON BOYS SPORTING TEAMS?
• IS TEACHING HANDWRITING A WASTE OF TIME IN THIS DAY AND AGE?
• SHOULD THERE BE FAR GREATER RESTRICTIONS AROUND WHAT CAN BE POSTED ON THE INTERNET?
• SHOULD PROFESSIONAL ATHLETES HAVE TO TAKE DRUG TESTS?
• ARE TEENAGE PREGNANCY SHOWS A NEGATIVE OR POSITIVE INFLUENCE ON VIEWERS?
• SHOULD GAMBLING BE PROMOTED IN ANY WAY IN SPORTS EVEN THOUGH IT BRINGS IN LARGE AMOUNTS OF REVENUE?
• SHOULD SPORTING TEAMS THAT LOSE BE REWARDED BY RECEIVING INCENTIVES SUCH AS HIGH DRAFT PICKS AND / OR FINANCIAL BENEFITS?
• SHOULD SHARKS THAT ATTACK PEOPLE BE DESTROYED? SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
• SHOULD WE GET INVOLVED IN FOREIGN CONFLICTS AND ISSUES THAT DON’T DIRECTLY AFFECT OUR COUNTRY?
• COULD VIDEO GAMES BE CONSIDERED AS A PROFESSIONAL SPORT?
• IF YOU WERE THE LEADER OF YOUR COUNTRY AND HAD A LARGE SURPLUS TO SPEND, WHAT WOULD YOU DO WITH IT?
• WHEN SHOULD A PERSON BE CONSIDERED AND TREATED AS AN ADULT?
• SHOULD SMOKING BECOME AN ILLEGAL ACTIVITY?
• SHOULD THE VOTING AGE BE LOWERED?
• DOES PROTECTIVE PADDING IN SPORTS MAKE IT MORE DANGEROUS?
• SHOULD CELL PHONES BE ALLOWED IN THE CLASSROOM?
• IS TEACHING A FOREIGN LANGUAGE A WASTE OF TIME?
• SHOULD WE TEACH ETIQUETTE IN SCHOOLS?

PERSUASIVE PROMPTS FOR RELUCTANT WRITERS

If your students need a little more direction and guidance, here are some journal prompts that include aspects to consider.

• Convince us that students would be better off having a three-day weekend .  There are many angles you could take with this, such as letting children maximize their childhood or trying to convince your audience that a four-day school week might actually be more productive.
• Which is the best season?  And why?   You will really need to draw on the benefits of your preferred season and sell them to your audience.  Where possible, highlight the negatives of the competing seasons.  Use lots of figurative language and sensory and emotional connections for this topic.
• Aliens do / or don’t exist?  We can see millions of stars surrounding us just by gazing into the night sky, suggesting alien life should exist, right? Many would argue that if there were aliens we would have seen tangible evidence of them by now.  The only fact is that we just don’t know the answer to this question.  It is your task to try and convince your audience through some research and logic what your point of view is and why.
• Should school uniforms be mandatory? Do your research on this popular and divisive topic and make your position clear on where you stand and why.  Use plenty of real-world examples to support your thoughts and points of view.  
• Should Smartphones be banned in schools?   Whilst this would be a complete nightmare for most students’ social lives, maybe it might make schools more productive places for students to focus and learn.  Pick a position, have at least three solid arguments to support your point of view, and sell them to your audience.

VISUAL JOURNAL PROMPTS FOR PERSUASIVE WRITING

Try these engaging, persuasive prompts with your students to ignite the writing process . Scroll through them.

Persuasive Essay Examples (Student Writing Samples)

Below are a collection of persuasive essay samples.  Click on the image to enlarge and explore them in greater detail.  Please take a moment to read the persuasive texts in detail and the teacher and student guides highlight some of the critical elements of writing a persuasion.

Please understand these student writing samples are not intended to be perfect examples for each age or grade level but a piece of writing for students and teachers to explore together to critically analyze to improve student writing skills and deepen their understanding of persuasive text writing.

We recommend reading the example either a year above or below, as well as the grade you are currently working with, to gain a broader appreciation of this text type.

VIDEO TUTORIALS FOR PERSUASIVE WRITING

OTHER GREAT ARTICLES RELATED TO PERSUASIVE ESSAY WRITING

Teaching Resources

Use our resources and tools to improve your student’s writing skills through proven teaching strategies.

WHERE CAN I FIND A COMPLETE UNIT OF WORK ON HOW TO WRITE PERSUASIVE ESSAYS?

We pride ourselves on being the web’s best resource for teaching students and teachers how to write a persuasive text. We value the fact you have taken the time to read our comprehensive guides to understand the fundamentals of writing skills.

We also understand some of you just don’t have the luxury of time or the resources to create engaging resources exactly when you need them.

If you are time-poor and looking for an in-depth solution that encompasses all of the concepts outlined in this article, I strongly recommend looking at the “ Writing to Persuade and Influence Unit. ”

Working in partnership with Innovative Teaching Ideas , we confidently recommend this resource as an all-in-one solution to teach how to write persuasively.

This unit will find over 140 pages of engaging and innovative teaching ideas.

PERSUASIVE ESSAY WRITING CHECKLIST AND RUBRIC BUNDLE

The Ultimate Guide to Opinion Writing for Students and Teachers

Top 5 Persuasive Writing Techniques for Students

5 Top Persuasive Writing Lesson Plans for Students and Teachers

23 Persuasive writing Topics for High School students

How to Write an Advertisement: A Complete Guide for Students and Teachers

How to Start an Essay with Strong Hooks and Leads

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75 Persuasive Speech Topics and Ideas

October 4, 2018 - Gini Beqiri

To write a captivating and persuasive speech you must first decide on a topic that will engage, inform and also persuade the audience. We have discussed how to choose a topic and we have provided a list of speech ideas covering a wide range of categories.

What is persuasive speech?

The aim of a persuasive speech is to inform, educate and convince or motivate an audience to do something. You are essentially trying to sway the audience to adopt your own viewpoint.

The best persuasive speech topics are thought-provoking, daring and have a clear opinion. You should speak about something you are knowledgeable about and can argue your opinion for, as well as objectively discuss counter-arguments.

How to choose a topic for your speech

It’s not easy picking a topic for your speech as there are many options so consider the following factors when deciding.

Familiarity

Topics that you’re familiar with will make it easier to prepare for the speech.

It’s best if you decide on a topic in which you have a genuine interest in because you’ll be doing lots of research on it and if it’s something you enjoy the process will be significantly easier and more enjoyable. The audience will also see this enthusiasm when you’re presenting which will make the speech more persuasive.

The audience’s interest

The audience must care about the topic. You don’t want to lose their attention so choose something you think they’ll be interested in hearing about.

Consider choosing a topic that allows you to be more descriptive because this allows the audience to visualize which consequently helps persuade them.

Not overdone

When people have heard about a topic repeatedly they’re less likely to listen to you as it doesn’t interest them anymore. Avoid cliché or overdone topics as it’s difficult to maintain your audience’s attention because they feel like they’ve heard it all before.

An exception to this would be if you had new viewpoints or new facts to share. If this is the case then ensure you clarify early in your speech that you have unique views or information on the topic.

Emotional topics

Emotions are motivators so the audience is more likely to be persuaded and act on your requests if you present an emotional topic.

People like hearing about issues that affect them or their community, country etc. They find these topics more relatable which means they find them more interesting. Look at local issues and news to discover these topics.

Desired outcome

What do you want your audience to do as a result of your speech? Use this as a guide to choosing your topic, for example, maybe you want people to recycle more so you present a speech on the effect of microplastics in the ocean.

Persuasive speech topics

Lots of timely persuasive topics can be found using social media, the radio, TV and newspapers. We have compiled a list of 75 persuasive speech topic ideas covering a wide range of categories.

Some of the topics also fall into other categories and we have posed the topics as questions so they can be easily adapted into statements to suit your own viewpoint.

• Should pets be adopted rather than bought from a breeder?
• Should wild animals be tamed?
• Should people be allowed to own exotic animals like monkeys?
• Should all zoos and aquariums be closed?

Arts/Culture

• Should art and music therapy be covered by health insurance?
• Should graffiti be considered art?
• Should all students be required to learn an instrument in school?
• Should automobile drivers be required to take a test every three years?
• Are sports cars dangerous?
• Should bicycles share the roads with cars?
• Should bicycle riders be required by law to always wear helmets?

Business and economy

• Do introverts make great leaders?
• Does owning a business leave you feeling isolated?
• What is to blame for the rise in energy prices?
• Does hiring cheaper foreign employees hurt the economy?
• Should interns be paid for their work?
• Should employees receive bonuses for walking or biking to work?
• Should tipping in restaurants be mandatory?
• Should boys and girls should be taught in separate classrooms?
• Should schools include meditation breaks during the day?
• Should students be allowed to have their mobile phones with them during school?
• Should teachers have to pass a test every decade to renew their certifications?
• Should online teaching be given equal importance as the regular form of teaching?
• Is higher education over-rated?
• What are the best ways to stop bullying?
• Should people with more than one DUI lose their drivers’ licenses?
• Should prostitution be legalised?
• Should guns be illegal in the US?
• Should cannabis be legalised for medical reasons?
• Is equality a myth?
• Does what is “right” and “wrong” change from generation to generation?
• Is there never a good enough reason to declare war?
• Should governments tax sugary drinks and use the revenue for public health?
• Has cosmetic surgery risen to a level that exceeds good sense?
• Is the fast-food industry legally accountable for obesity?
• Should school cafeterias only offer healthy food options?
• Is acupuncture a valid medical technique?
• Should assisted suicide be legal?
• Does consuming meat affect health?
• Is dieting a good way to lose weight?

Law and politics

• Should voting be made compulsory?
• Should the President (or similar position) be allowed to serve more than two terms?
• Would poverty reduce by fixing housing?
• Should drug addicts be sent for treatment in hospitals instead of prisons?
• Would it be fair for the government to detain suspected terrorists without proper trial?
• Is torture acceptable when used for national security?
• Should celebrities who break the law receive stiffer penalties?
• Should the government completely ban all cigarettes and tobacco products
• Is it wrong for the media to promote a certain beauty standard?
• Is the media responsible for the moral degradation of teenagers?
• Should advertising be aimed at children?
• Has freedom of press gone too far?
• Should prayer be allowed in public schools?
• Does religion have a place in government?
• How do cults differ from religion?

Science and the environment

• Should recycling be mandatory?
• Should genetically modified foods be sold in supermarkets?
• Should parents be allowed to choose the sex of their unborn children?
• Should selling plastic bags be completely banned in shops?
• Should smoking in public places be banned?
• Should professional female athletes be paid the same as male athletes in the same sport?
• Should doping be allowed in professional sports?
• Should schools be required to teach all students how to swim?
• How does parental pressure affect young athletes?
• Will technology reduce or increase human employment opportunities?
• What age should children be allowed to have mobile phones?
• Should libraries be replaced with unlimited access to e-books?
• Should we recognize Bitcoin as a legal currency?
• Should bloggers and vloggers be treated as journalists and punished for indiscretions?
• Has technology helped connect people or isolate them?
• Should mobile phone use in public places be regulated?
• Do violent video games make people more violent?

World peace

• What is the safest country in the world?
• Is planetary nuclear disarmament possible?
• Is the idea of peace on earth naive?

These topics are just suggestions so you need to assess whether they would be suitable for your particular audience. You can easily adapt the topics to suit your interests and audience, for example, you could substitute “meat” in the topic “Does consuming meat affect health?” for many possibilities, such as “processed foods”, “mainly vegan food”, “dairy” and so on.

After choosing your topic

After you’ve chosen your topic it’s important to do the following:

• Research thoroughly
• Think about all of the different viewpoints
• Tailor to your audience – discussing your topic with others is a helpful way to gain an understanding of your audience.
• How involved are you with this topic – are you a key character?
• Have you contributed to this area, perhaps through blogs, books, papers and products.
• How qualified are you to speak on this topic?
• Do you have personal experience in it? How many years?
• How long have you been interested in the area?

While it may be difficult to choose from such a variety of persuasive speech topics, think about which of the above you have the most knowledge of and can argue your opinion on.

For advice about how to deliver your persuasive speech, check out our blog  Persuasive Speech Outline and Ideas .

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In a world brimming with information, persuasion is a valuable skill. Whether you’re a marketer aiming to sway consumers, a politician seeking votes, or a writer hoping to engage and inform, persuasive writing is your secret weapon. It’s the art of crafting words and arguments that convince, influence, and inspire action, presenting many persuasive writing examples to underscore your viewpoint.

Have you ever wondered what sets persuasive writing apart from the rest? How does it work, and why is it so powerful? In this blog, we’ll delve deep into the world of writing persuasive essays, exploring its techniques, psychology, and real-world applications, including persuasive writing examples. When you finish reading, you’ll understand the fundamentals and have the tools to apply persuasive writing in your endeavors.

So, let’s embark on a journey into the realm of words and ideas, where the power of persuasion awaits. Join us as we uncover the strategies and secrets behind compelling narratives and convincing arguments and learn how to master the art of persuasive writing.

Understanding Persuasive Writing

Persuasive writing is an art that shapes our decisions, beliefs, and actions daily. Whether convincing a friend to try a new restaurant, supporting a political candidate, or buying a product, persuasive elements are ever-present. To master persuasive writing, it’s crucial to comprehend the underlying psychology that drives it.

writers must understand how people think and make choices. One of the key foundations of writing persuasive essays is Aristotle’s three modes of persuasion: ethos, pathos, and logos. These principles are the building blocks of effective communication. Understanding and utilizing persuasive writing examples that incorporate ethos (ethical appeal), pathos (emotional appeal), and logos (logical appeal) can significantly enhance the impact of persuasive writing by appealing to the audience’s emotions, ethics, and reasoning.

Ethos involves establishing the credibility and authority of the speaker or writer. It’s about showcasing your expertise, trustworthiness, and authority on the subject matter. An audience is more likely to be persuaded by someone they perceive as a credible source. Exploring persuasive writing examples that effectively utilize ethos can provide a deeper understanding of how credibility and authority are established to influence an audience.

Pathos taps into emotions. It’s about crafting your writing to resonate with your audience’s feelings, values, and desires. Emotional appeal can be a potent tool in persuasion to convince the reader, as it forges a connection with readers on a personal level.

Logos employs logic and reasoning. It involves using evidence, data, and well-structured arguments to support your claims. A logically sound argument can bolster your persuasive efforts, especially when dealing with a rational or analytical audience.

In addition to these three principles, it’s important to recognize the role of cognitive biases in persuasion. Human brains often take cognitive shortcuts, resulting in biases that influence decision-making. By understanding these biases, such as confirmation bias, anchoring, and the bandwagon effect, writers can strategically shape their persuasive content to convince the reader to work with, rather than against, these cognitive tendencies.

Furthermore, the power of storytelling should not be underestimated. People are naturally drawn to write narratives. A well-told story can captivate, resonate, and persuade better than a dry recitation of facts. By weaving persuasive elements into a compelling narrative, writers can engage their audience on a deep, emotional level.

Persuasive Writing in Professional Life

Effective writing to write persuasive content is a versatile and significant tool in numerous professional scenarios. Whether in a corporate setting or freelancing, knowing how to wield the power of words can greatly enhance your career prospects and bring about desired outcomes. Here are five situations where persuasive writing is particularly effective:

1. Marketing and Advertising Campaigns

To write persuasive essays lies at the core of marketing and advertising efforts. Crafting compelling and engaging copy that resonates with the target audience can persuade consumers to purchase products, subscribe to services, or take specific actions. Successful marketers use persuasive language, storytelling, and emotion-evoking content to connect strongly with potential customers.

2. Business Proposals and Reports

When presenting business proposals, reports, or recommendations, a persuasive essay can make a substantial difference. Convincing stakeholders or decision-makers to endorse your ideas, allocate resources, or support your strategies often hinges on how effectively you can articulate the benefits and potential returns on investment.

3. Sales Emails and Correspondence

Sales professionals and account managers frequently employ persuasive writing techniques in their emails and client communication. Skillful use of persuasive language, personalized content, and the presentation of unique selling points can win over potential clients, retain existing customers, and close deals.

4. Job Applications and Resumes

In the competitive job market, a persuasive essay is vital for crafting attention-grabbing resumes and compelling cover letters. The ability to present your skills, experiences, and qualifications persuasively can help you stand out among a sea of applicants, ultimately securing interviews and job offers.

5. Public Relations and Crisis Management

Persuasive writing plays a crucial role in managing public relations and handling crises. Communicating effectively during challenging situations requires language that can restore trust, mitigate damage, and convey a sense of responsibility and accountability.

As we’ve explored the power of persuasive writing in professional life, let’s now delve into crafting a persuasive message for specific scenarios.

Crafting A Persuasive Message

Creating a persuasive message is an art that combines the mastery of language, psychology, and strategy. To write a great persuasive message, you need to consider various elements and techniques that can captivate and influence your audience effectively. Here are some techniques how:

Establish Compelling Statement

Your persuasive message should begin with a concise and powerful thesis statement. This statement serves as the core idea you want to convey to your audience. It should be clear, specific, and easily understood. For example, suppose you’re writing a persuasive essay on the importance of recycling. In that case, your thesis statement might be: “Recycling reduces waste and conserves resources, making it an essential practice for a sustainable future.”

Structure Your Arguments

The structure of your message plays a crucial role in how persuasive it is. Arrange your arguments logically, beginning with the strongest points and gradually leading to the supporting details. This structure not only reinforces your main thesis but also ensures your audience remains engaged. An effective structure guides the reader from their initial skepticism to a point of agreement or action.

Use Persuasive Language

Employ persuasive language and rhetorical devices to make your message more convincing. These include metaphors, analogies, vivid imagery, and emotionally charged words. For example, in a persuasive speech advocating for better healthcare access, you could use the metaphor, “Healthcare is the cornerstone of a strong, healthy society,” to evoke a powerful image.

Address Counterarguments

Acknowledging and addressing potential counterarguments in your message demonstrates that you’ve thoroughly considered the issue. Anticipating and refuting opposing viewpoints adds credibility to your argument and reassures your audience. For instance, if you’re advocating for a particular environmental policy, address common objections and provide compelling counterarguments to debunk them.

Engage Reader’s Emotions

One of the most powerful tools in persuasive writing is emotional appeal. Engage your audience’s emotions by telling relatable stories, sharing personal anecdotes, or using emotional language. Suppose you’re writing a persuasive message to encourage donations to a charitable cause. In that case, a heartwarming story about a beneficiary can resonate deeply with your readers and inspire them to take action.

Having discussed the art of crafting a persuasive message, let’s now shift our focus to the broader skill of developing persuasive writing for various professional contexts.

Developing Persuasive Writing

Mastering the art of persuasive writing requires practice, dedication, and a deep understanding of the key principles and techniques. Here are some essential steps to help you develop persuasive writing skills:

Understanding Your Audience

Start by researching your target audience. Understand their demographics, interests, and the concerns. Engage with your readers or listeners to gain insights into what motivates them and what matters most to them. Use surveys, social media, and other feedback mechanisms to gather information. Once you have a clear understanding of your audience, tailor your writing to address their specific needs and the desires. Speak directly to their concerns, values, and goals. Use language and examples of persuasive essays and writing that resonate with them, demonstrating empathy and a deep connection.

Compelling Storytelling

Study the art of storytelling. Read books and articles and listen to speakers known for their storytelling skills. Practice storytelling in various contexts, from personal anecdotes to fictional narratives. Weave stories into your writing to illustrate key points and connect with your readers emotionally. Craft narratives that evoke feelings and provide relatable examples of persuasive storytelling. A well-told story enhances the impact of your message.

Call To Action

Study successful examples of persuasive calls to action in various contexts, from marketing campaigns to political speeches. Understand the elements that make a call to action compelling and actionable. Practice creating calls to action in different scenarios. Conclude your piece with a strong and specific call to action. Clearly state what you want your readers to do, believe, or think after reading your content. Make it actionable and inspiring, motivating your audience to engage or take the desired steps.

Impact Of Persuasive Writing: Examples

The impact of persuasive essays extends far beyond the written words on a page or screen. It can potentially effect significant change, influence decisions, and shape opinions in various domains. Here’s a closer look at the profound impact of persuasive writing:

Shaping Public Opinion

Persuasive writing is a formidable force in shaping public opinion and influencing policy. Op-eds, research papers, and advocacy campaigns can sway lawmakers, prompting them to adopt new laws or regulations in alignment with the writer’s perspective. Additionally, a persuasive essay has a significant impact on how the public perceives issues, organizations, or individuals. Media outlets, public relations campaigns, and persuasive speeches play a vital role in generating both positive and negative public perceptions, which, in turn, can affect public behavior, from supporting a cause to boycotting a product.

Greta Thunberg’s Climate Change Speech (2019)

Greta Thunberg’s speeches on climate change have ignited a global movement. Her speeches are characterized by their passionate and urgent pleas for environmental action (pathos). Thunberg’s use of moral and ethical arguments, reinforced by her ethos as a young environmental activist, has spurred climate strikes and rallies worldwide, leading to increased awareness and calls for policy changes.

Effective Leadership

Persuasive writing is an indispensable tool for effective leadership. Leaders across various domains use persuasive communication to motivate their teams. Whether through an inspirational email, a compelling speech, or a well-structured persuasive essay, compelling writing fosters a shared sense of purpose, drives high performance, and encourages team members to embrace a common vision. Additionally, leadership’s persuasive writing plays a fundamental role in shaping an organization’s culture. By communicating core values, vision, and expectations through written messages, leaders contribute to a cohesive and thriving workplace culture, positively impacting team dynamics and overall success.

Barack Obama’s 2008 Inaugural Address

In his inaugural address, President Barack Obama used eloquent language and a message of hope and unity to inspire the nation. He appealed to the audience’s emotions (pathos) by emphasizing common values and dreams, fostering a sense of national purpose and unity (ethos).

Motivating Action

Persuasive writing is a catalyst for motivating action on multiple fronts. It is a driving force behind social change, as activists, NGOs, and grassroots organizations use persuasive content to mobilize individuals to take action, whether signing petitions, participating in rallies, or donating to causes they believe in. Additionally, persuasive essays are instrumental in personal growth and development. Self-help books, motivational articles, and life coaching resources harness persuasive language to inspire people to adopt positive behaviors, set and achieve goals, and lead healthier, more fulfilling lives.

Emma Gonzalez’s “We Call B.S.” Speech (2018)

Emma Gonzalez, a survivor of the Marjory Stoneman Douglas High School shooting, delivered a passionate speech advocating for gun control. Her speech combined personal anecdotes and data-driven arguments (logos) to emphasize the need for policy changes. The emotional impact of her speech (pathos) resonated with many and fueled the gun control movement, contributing to legislative reforms and activism.

Empower Yourself With Persuasion

In an era of information overload and constant communication, the ability to wield persuasive communication is a powerful tool that can transform your personal and professional life, so empower yourself with persuasion. Acquire the skills to express your ideas effectively, build authentic connections, and drive positive change. With the art of persuasion in your toolkit, you hold the key to leaving a lasting mark on the world and shaping your unique history.

By Rishabh Bhandari

How to give a persuasive presentation: techniques and proven framework, influence vs persuasion: what’s the real difference, what is persuasion: meaning, skills and examples.

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6 Tips for Writing a Persuasive Speech (On Any Topic)

B y far, the best way to learn how to write speeches is to read the great ones, from Pericles’ Funeral Oration, to Dr. King’s Mountaintop speech, to Faulkner’s Nobel acceptance address. But if you’re looking for some quick tips, here are a few things to bear in mind next time you’re asked to give a speech:

1. Write like you talk. There is no First Law of Speechwriting, but if there were, it would probably be something like this: a speech is meant to be spoken, not read. That simple (and obvious) fact has a few important (and less obvious) implications. Use short words. Write short sentences. Avoid awkward constructions that might cause a speaker to stumble. Tip: Read the speech aloud as you’re writing. If you do it enough, you’ll start hearing the words when you type them.

2. Tell a story . I once wrote speeches for a governor whose aide told me: speechwriting is about slinging soundbites together. That approach is a recipe for writing neither good speeches nor good soundbites. Whenever we sat down to discuss a speech for the first time, President Obama would ask us: What’s the story we’re trying to tell? Like any good story, a speech has its own narrative arc. For the President, it’s usually a slow warm-up, a substantive middle, and an inspirational end. That’s his style. Tell your story in whatever way feels natural. Tip: A good story can be a lot more powerful than the most compelling facts and statistics.

3. Structure matters . It’s usually harder to figure out the right structure for a speech – the order of the points to make – than the words themselves. The order of those points matters because an argument that’s clear and logical is more likely to be persuasive. There is a reason that some of America’s greatest speechwriters – from Lincoln to JFK’s speechwriter Ted Sorensen to President Obama himself – studied the law, a profession that values the ability to make a logical argument. Tip: Lists (like this one) are one way to impose a structure on a speech.

4. Be concise. It is said that Woodrow Wilson once gave the following reply to a speaking request: “If you’d like me to speak for five minutes, I’ll need a month to prepare. If you’d like me to speak for 20 minutes, I’ll need two weeks. But if you’d like me to speak for an hour, I’m ready right now.” As Wilson knew, it’s harder to be concise than verbose. But the best way to make a point is concisely, as Churchill did when he announced during a wartime address: “The news from France is very bad.” Next time you think you can’t afford to cut that paragraph you love, remember: the Gettysburg Address, perhaps the greatest speech in American history, is fewer than 300 words. Tip: Challenge yourself to cut as many words as possible from each sentence without losing the line’s meaning.

5. Be authentic. If you’ve ever given a speech, you’ve probably been told, “Just speak from the heart.” It’s not very helpful writing advice, but that doesn’t mean it’s wrong. Once, when we were writing President Obama’s 2008 Democratic Convention address, we got stuck on a certain section of the speech. The President advised us: Think about the moment we’re in, think about what the country is going through, and write something that feels true. It was a helpful reminder to stop focusing on polls and soundbites and simply say something we believed in as simply as we could. Tip: Sharing a personal story can help you find your voice and build a connection with the audience.

6. Don’t just speak – say something. When Michelangelo was tasked with painting the Sistine Chapel, he considered it a thankless job. He would have much rather spent his time sculpting than painting. But he used the occasion to paint perhaps the most revered fresco in history. So, the next time you’re asked to speak, don’t just write a speech, write a great one. A speech’s greatness has as much to do with its values as anything else. No one remembers the speeches of segregationists, though there were no doubt eloquent preachers spewing hate in the days of Jim Crow. No one remembers Hitler’s speeches, though few would dispute his oratorical prowess. Of course, Hitler, like the segregationists, lost. But it’s also because hope will always be more compelling than hate. It’s no accident that the best-known, best-loved speech in history – the Sermon on the Mount – is an articulation of humanity’s highest ideals. Tip: Before sitting down to write, get inspired by reading great speeches from collections like William Safire’s “Lend Me Your Ears.”

Adam Frankel is VP, External Affairs at Andela . Previously, he was Special Assistant and Senior Speechwriter to President Barack Obama.

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A Guide to Effective and Persuasive Copywriting in Marketing

Published on: March 29, 2024

Words matter — especially within the world of marketing. It comes as a surprise to some marketing professionals, but effective copywriting rests at the core of any marketing strategy. The phrases you use and the stories you tell directly impact consumer perception and customer experience, significantly influencing visibility and branding.

From email marketing to website content writing, as a marketer, you need to be able to rely on the best content marketing strategies to deliver results through your campaign.

Understanding Copywriting in Marketing

Defined by  Semrush.com  as a strategic writing process, copywriting is the act of using persuasive and influential words in order to compel the audience to take a specific action. From a marketing and sales perspective, effective copywriting should:

• Grab the attention of the target audience.
• Hold their interest.
• Prove that the audience has an unfulfilled need.
• Motivate the audience to take action.

Copywriters, known for their ability to target the right audience and boost sales, are highly sought after in marketing. Within the realm of online marketing, copywriting is especially critical to increasing site traffic and boosting conversion ratings.

Semrush.com  notes that copywriters are typically responsible for:

• Following brand guidelines and establishing brand voice.
• Creating a variety of content, including short-form and long-form copywriting pieces.
• Generating ideas for creative copywriting applications.

By being aware of copywriting best practices and knowing how to implement them, you can become a more well-rounded marketer, regardless of your specialization or niche within the industry.

Copywriting vs. Content Writing

Copywriting is a form of sales writing, and the purpose of any copywriting piece is to encourage the reader to make a purchase. According to  Indeed , copywriters must have an intimate understanding of the target audience, and they must be able to craft their work in a way that motivates the reader to respond. They commonly draft marketing emails, landing pages, call to action phrases, product pages, social media taglines and commercial content.

Often, copywriting is used interchangeably with content writing, but the two types of writing are distinctly different. While copywriting focuses largely on sales and conversions, content writing focuses on providing information and generating organic web traffic. Content writers focus more heavily on creating content that is informative, relevant and easy-to-digest for the target audience.  Indeed  states that content writers often work on blog posts, e-books, video scripts and social media content.

The Principles of Persuasive Copywriting

Cialdini’s six principles of persuasion were first published in 1984, long before the digital marketing era began. However, his principles of persuasion are still quite relevant today, and they can easily be applied to all types of copywriting, including email marketing copywriting.

As defined by  weBOUND Marketing , the key principles of persuasive copywriting include:

• Reciprocity — Offer something of value within your copywriting in return for a subscription, a like, a follow or even a sale.
• Commitment and Consistency — Make your first ask a smaller one and prove that you will deliver. Then, encourage the customer to make more commitments throughout their journey.
• Social Proof — One of the most powerful components of any online marketing strategy, social proof is essential within your copy writing. You can do this by adding reviews and testimonials to your piece.
• Authority — Use facts and data within your copywriting to craft a more authoritative, transparent and trustworthy piece.
• Scarcity — Let your audience know that they only have so much time to act. You can rely on scarcity by limiting the number of offers available or setting a deadline for the promotion.
• Sympathy — Use storytelling in copywriting to make your brand more relatable. Consumers who can relate to your brand messaging or mission are more likely to support it.

Crafting a Compelling Message

When you are copywriting for conversions, creating compelling copy is critical to your success. At the end of the day, your target audience must be able to relate to and connect with the content to act on it.

Citing   Super Copy Editors , you can create an emotional connection with your audience by relying on the following writing techniques:

• Offering simple yet consistent information in your copywriting. Clear and powerful wording will get your point across quickly. Avoid unnecessary details.
• Using language that your audience is comfortable with and used to. Your copywriting tone of voice should match your audience, so don’t be afraid to get creative and use wording that they are familiar with.
• Relying on the power of empathy. Use your words to prove that you understand their perspective, and that you are offering them a solution that will improve their lives.

SEO in Copywriting

Commonly known in the marketing industry as SEO, search engine optimization is the practice of utilizing targeted keywords within content to improve the content’s ranking on the search engine results page. SEO-friendly copywriting is critical, particularly with digital marketing campaigns, as it allows a brand to increase visibility, boost traffic and drive conversions.

Given the fact that the search engine algorithms are constantly changing and adapting to the latest technologies, the best SEO practices for copywriting can change at a moment’s notice. As outlined by  Writtent , some of the best SEO copywriting tactics include:

• Focusing on high-quality writing.
• Promote one keyword, and use it in strategic places, such as at the top of the content or within headings.
• Write long-form pieces to improve engagement. It’s recommended to write content that is 500 words or longer.
• Create scannable content that includes headings, subheads and bullet points.

Staying abreast of the latest SEO strategies will allow you to create compelling, SEO-friendly copywriting pieces that not only drive traffic but also increase conversions.

Copywriting for Different Marketing Channels

Your copywriting tone of voice and overall style may vary significantly based the marketing channel that you are writing for. Some of the most common marketing channels for copywriting include social media, email marketing and website landing page content.

Sprout Social  reports that copywriting for social media focuses heavily on using a targeted brand voice to engage a specific audience. Social media copywriting should be clear, concise and accessible, and copywriters should use an active voice, writing in concise yet compelling sentences and keep language as plain as possible.

When it comes to email marketing copywriting, your content might look a bit different from your social posts. The key to successful email marketing copy is personalization. The reader should feel as if this message was personally directed to them, and it should include a promotion that relates to a product or service they have already shown interest in. Actionable language that capitalizes on scarcity works best within email copy.

When you are crafting copy for a website landing page, you will have to utilize a different approach entirely. When it comes to website content writing, you will want to create chunky, scannable content. Rather than providing in-depth information about the products or services available, emphasize the benefits of those services. With copywriting for conversions, it’s important to prioritize benefits, social proof and call to action phrases.

Analyzing and Testing Your Copy

At the end of the day, your content needs to perform well. Copywriting is all about increasing conversions, so you need to feel confident in the strength and clarity of your content. To verify that your content is going to do what it needs to do, you will want to rely on A/B testing. Per  Copywriter Collective , A/B testing allows you to compare two or more pieces of content to test its performance. For example, you may submit two versions of the same landing page to determine which will increase traffic and fuel conversions. Depending on the platform you are writing for, you may have different digital tools and resources available to perform A/B testing.

Common Copywriting Mistakes to Avoid

The art of copywriting is versatile, which means that it’s somewhat easy to make unintended mistakes. LinkedIn states that these are some of the most common persuasive copywriting mistakes:

• Misunderstanding the target audience.
• Forgetting to create an emotional connection with your copywriting.
• Relying on weak and passive call to action phrases.
• Failing to establish a clear and consistent tone of voice.

Ultimately, you will want to make sure that you rely heavily on consumer market data to develop a strategic copywriting marketing plan that allows you to reach your target audience and motivate them to take action.

Future Trends in Copywriting and Marketing

With authenticity being at the forefront of the latest digital marketing trends, copywriters are going to have to continue to adapt to changing technology while still creating compelling and relatable copy for their target audience. The industry is abuzz with the latest AI writing tools, which have been shown to increase speed and efficiency in copywriting, but that human element will remain vital to your success. 2Stallions points out that natural language and human-centric narratives will play a crucial role in content marketing strategies moving forward.

Earn Your Marketing Degree at Park University

At Park University, we offer  bachelor’s degree programs in both marketing and digital marketing , allowing you to develop an advanced understanding of the best content marketing strategies as well as the digital marketing trends that are shaping the industry.

Request more information  today about our marketing degree programs and learn how you can future-proof your career.

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To Whom Would You Write an Open Letter?

A politician or a celebrity? A leader of a company? A school administrator? Your mom? Use our questions below to brainstorm ideas for our contest.

By Katherine Schulten and Natalie Proulx

What’s bothering you? Who could do something about it? What could you say that would persuade that person to care or to make change?

And what if we all read your letter? How could you make us care, too?

These are some of the questions we’re asking you to ponder for our new Open Letter Contest . An open letter is a published letter of protest or appeal usually addressed to an individual, group or institution but intended for the general public. Think of the many “Dear Taylor Swift” open letters you can find online and on social media: Sure, they’re written to Ms. Swift, but they’re really a way for the writer to share opinions and feelings on feminism, or ticket sales, or the music industry, or … the list goes on.

We’re inviting you to do this, too. Write your own open letter, to anyone you like on any issue you care about, as long as it is also appropriate and meaningful for a general New York Times audience.

To whom should you write? What should you say?

Take a look at a few examples that have been published in The Times over the years. (In The Times, open letters often appear in the Opinion section since they are persuasive essays written in the form of letters, as you’ll see.)

For instance, sometimes an open letter is intended to call someone out publicly, like this one written to Mark Zuckerberg , the chief executive of Facebook (now Meta), by the screenwriter Aaron Sorkin in 2019. Here is how it begins:

Mark, In 2010, I wrote “The Social Network” and I know you wish I hadn’t. You protested that the film was inaccurate and that Hollywood didn’t understand that some people build things just for the sake of building them. (We do understand that — we do it every day.) I didn’t push back on your public accusation that the movie was a lie because I’d had my say in the theaters, but you and I both know that the screenplay was vetted to within an inch of its life by a team of studio lawyers with one client and one goal: Don’t get sued by Mark Zuckerberg. It was hard not to feel the irony while I was reading excerpts from your recent speech at Georgetown University, in which you defended — on free speech grounds — Facebook’s practice of posting demonstrably false ads from political candidates. I admire your deep belief in free speech. I get a lot of use out of the First Amendment. Most important, it’s a bedrock of our democracy and it needs to be kept strong. But this can’t possibly be the outcome you and I want, to have crazy lies pumped into the water supply that corrupt the most important decisions we make together. Lies that have a very real and incredibly dangerous effect on our elections and our lives and our children’s lives.

But an open letter doesn’t have to be written by someone famous to someone famous. In An Open Letter to the Woman Who Told My Family to Go Back to China (student version; here is the original ), the journalist Michael Luo addresses an anonymous woman on the street. It begins:

Dear Madam: Maybe I should have let it go. Turned the other cheek. We had just gotten out of church, and I was with my family and some friends on the Upper East Side of Manhattan. We were going to lunch, trying to see if there was room in the Korean restaurant down the street. You were in a rush. It was raining. Our stroller and a gaggle of Asians were in your way. But I was, honestly, stunned when you yelled at us from down the block, “Go back to China!”

Open letters can also honor and thank someone, and call attention to the continued importance of their work. In 2017, at the end of Barack Obama’s tenure as president, the rapper T.I. wrote him an open letter :

You entered humbly into our worlds from the streets of the South Side of Chicago and galvanized a generation. You resonated from the barbershops to the airwaves to the streets of every hood across America. Many of US did not know your name, nor did we truly understand the impact you would have on the world in the years, months and days that followed. As I reflect, I am filled with gratitude, outrage, grief, anger, humility and appreciation, both for the things you helped bring to light and the many things we still have yet to realize.

Or they can inspire and motivate, as the columnist Timothy Egan’s letter “ Dear Graduate ,” from 2009, does. Here’s an excerpt:

Eat a hot dog. With lots of mustard. The kind you can get for two dollars from street vendors just outside the ballpark, a trick I picked up from Ash Green, gentleman editor at Alfred A. Knopf. He passed this wisdom on before the recession. While we’re on the subject: Learn to cook, something they don’t teach at fancy-pants colleges. Millions for quantum physics and deconstructing Dostoevsky, nothing on how to make enchiladas for 20 people. At times, your life will have moments, days, even weeks of despair. Trust me: there is no bout of blues that a rich Bolognese sauce, filling every cubic inch of kitchen air, cannot cure. And that brings me to: Take risks. I don’t mean ski the double diamond runs, ask for a card in blackjack with 15 showing and the dealer holding a king, or hit a high note in a karaoke bar, while sober. That goes without saying.

Students, read the open letters above, and then tell us: To whom would you most like to write an open letter?

Here are some questions that can help you brainstorm which audience you might want to address:

Is there someone famous who has made you mad, or has intrigued or impressed you? Or someone to whom you’d like to offer your expertise, advice or opinion? Like a politician, an athlete, a leader of a corporation, an artist or an entertainer?

Is there a powerful person or institution that you’d like to call out publicly? Someone who you believe needs to be held accountable in some way? What have they done that you think others need to know about?

Is there a person or group you would like to inspire or motivate to take action? What is it that you want them to consider, reflect on or do?

Is there someone closer to home, like a parent, a friend, a teacher or a neighbor, you’d like to address? What would you say to this person that would be meaningful, important and appropriate for a general audience to hear?

Is there a person or group you would like to address because you want to honor or thank them or to reflect on their contribution to society, as T.I. did in his letter to Mr. Obama? What has this person or institution done, and what effect has it had on you and others? Why do you think it’s worth acknowledging publicly?

If no one person or group comes to mind, perhaps a cause or issue inspires you.

For a decade we ran an editorial contest , and the students who participated in it wrote passionately about all kinds of things: artificial intelligence , fast fashion , race , transgender rights , college admissions , parental incarceration , fan fiction , snow days , memes , being messy and so much more . You can still write about the issues and ideas that fire you up — but this time around you’ll be writing a letter to a person who has the power to bring change or understanding to that issue. Here are some questions that might help you brainstorm:

What causes or issues do you care about? Why are they important to you? What experiences do you have with them?

What would you like to see change? Why? How would that change be meaningful to you or to the communities you care about?

What do you wish more people understood? What is something you know a great deal about that you think others would benefit from understanding better?

Once you have a sense of your issue, ask yourself:

Who can make a change, big or small, local or global, to address this issue?

In the comments, tell us to whom you’d like to write an open letter, the reason you’re writing and why you think that issue is important not only for the recipient but also for a wider audience.

Then, if you’re so inspired, you can turn your comment into an open letter and submit it to our contest . Find out more about how to write your letter in our related guide .

Students 13 and older in the United States and Britain, and 16 and older elsewhere, are invited to comment. All comments are moderated by the Learning Network staff, but please keep in mind that once your comment is accepted, it will be made public and may appear in print.

Find more Student Opinion questions here. Teachers, check out this guide to learn how you can incorporate these prompts into your classroom.

Katherine Schulten has been a Learning Network editor since 2006. Before that, she spent 19 years in New York City public schools as an English teacher, school-newspaper adviser and literacy coach. More about Katherine Schulten

Natalie Proulx joined The Learning Network as a staff editor in 2017 after working as an English language arts teacher and curriculum writer. More about Natalie Proulx

More From Forbes

25 writing tips for business owners and content marketers: part 1.

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These easy-to-read tips will help you improve your marketing content, step by step, word by word, ... [+] bit by bit.

Imagine your most promising sales lead opens your latest email newsletter... and immediately deletes it. They might have been ready to schedule a call or request a demo, but your content didn't justify investing any more of their precious time.

How often do you find yourself doing the same—dismissing content because it fails to capture or hold your interest? If you're like most people, your interactions with marketing content is more necessity than choice. You dive in and accept content indignities when facing purchase decisions, sizing up competitors, seeking inspiration, and understanding your audience. Otherwise, you’re outta there!

But let's be honest: It's hard to create content that consistently stands out and captivates busy readers—which is why much of the content out there misses the mark. It's either as bland and uninspiring as a turkey sandwich without the fixings or so jargon-laden that it feels like a meal too dense to digest. Because of this, today's ocean of content has become a sea of sameness, where buzzwords and clichés often drown out originality and kill engagement.

Is your marketing content getting lost in the sea of sameness? Put these writing tips into effect to ... [+] start to make it to shore.

Yet, there's hope. The Content Marketing Institute reports that content marketing generates three times more leads than paid search advertising. But, paradoxically, only about 22% of marketers are truly satisfied with their conversion rates. This chasm between potential and satisfaction highlights a monumental opportunity for us to refine our content and elevate the quality of our engagements.

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What if the secret to bridging this gap lay in the minutiae—the seemingly small but mighty elements that determine the quality, resonance, and effectiveness of your marketing content? That’s exactly what we’re exploring in this five-part series on writing tips for marketers.

From the foundation of varied sentence lengths for rhythm and readability to the persuasive power of active voice, each tip is a step toward captivating content that draws readers and leaves a lasting, positive impression. Each tip comes with explanations and examples to help you quickly get the ah-has you need to improve your content—and your readers’ experiences.

Let’s dig in.

1. Vary sentence length for readability and rhythm

Vary your sentence lengths to improve readability.

While long, monotonous sentences lull readers to sleep, constant short bursts make them feel like they’re in choppy waters. Mix sentence lengths to create a reading experience that mirrors natural speech. This will subtly persuade readers to stay invested in your message.

In his book 100 Ways to Improve Your Writing : Proven Professional Techniques for Writing with Style and Power , Gary Provost shares two great examples of varied sentence length.

First, he writes in short, staccato bursts.

“ This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. ”

Next, Provost varies the length of his sentences from short to medium to long.

“ Now listen. I vary the sentence length, and I create music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes, when I am certain the reader is rested, I will engage them with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals—sounds that say listen to this, it is important. ”

Bottom line: Readers have short attention spans and a low tolerance for boredom. Constant short sentences? Snooze-fest. Relentlessly long blocks of text? Eyes glaze over. Mix it up to keep readers engaged. Your content (and your audience) will thank you.

2. Use active voice for authority and impact

Use active voice to add movement and momentum to your content.

You’ve heard of active voice? Active voice makes your writing more direct and lively, giving your words an authoritative ring. It’s your ally when you want to emphasize action and drive a point home.

• Before : A complete list of features can be found on our website.
• Question: Who can find the list? (Answer: You can.)
• After : Explore the list of features on our website.

The first example focuses on the list rather than the reader's actions. It also raises the question: Who can find the list of features? The second example uses the active verb explore because the reader is doing the action — exploring. It implies a discovery, making the content more engaging.

Here’s another example:

• The last few cookies were eaten last night.
• Question: Who ate the cookies?!
• Grandpa ate the last few cookies last night.

Watch for phrases with the following constructions, which often signal passive voice:

• can be verbed
• has been verbed
• were verbed

Before weeding out passive voice became second nature, I’d use my writing app’s Find function to search for phrases like can be , was , and has been . Do the same, and you’ll quickly learn to spot passive voice like a pro.

Bottom line: Using active voice isn't just about grammar. It's about infusing your marketing content with action and ownership, so ditch those pesky passives and give your words power.

3. Use vivid verbs instead of weak adverbs for precision

Use vivid verbs instead of weak verbs plus adverbs to power up your writing. And avoid weak ... [+] modifiers, which you can (often!) eliminate.

Weak adverbs clutter sentences and dilute your message. Instead, choose powerful verbs that stand alone, carry emotion, and paint a clear picture, making your writing more memorable and persuasive.

• Before : The CMO was very happy to see how the new content editor totally revamped her go-to-market content.
• After : The CMO was elated to see how the new content editor overhauled her go-to-market content.

Other substitutions that might come in handy:

• explained clearly -> clarified
• understood completely -> grasped
• increased rapidly -> surged
• decreased significantly -> plummeted
• worked together closely -> collaborated
• investigated thoroughly -> scrutinized
• improved greatly -> enhanced
• changed completely -> transformed
• planned carefully -> strategized

Also, beware of the following weak modifiers, which you can likely eliminate without hurting your content:

A final note on the adverb very : Mark Twain is thought to have said:

“ Substitute ‘damn’ every time you’re inclined to write ‘very;’ your editor will delete it, and the writing will be just as it should be .”

Damned good advice!

Bottom Line: Don't rely on adverbs to prop up weak verbs. Instead, choose powerful verbs that paint a clear picture, making your writing more concise, memorable, and engaging.

4. Use the rule of three to create memorable messages

Use the rule of three to make your content easier to remember.

Tap into the power of patterns to make your message stick. People tend to remember information better when presented in groups of three. This tip is particularly useful for creating marketing slogans and taglines. For example:

• I’m Lovin’ It
• Impossible Is Nothing

You can also use the rule of three to emphasize key points. Group your points in threes to make them more powerful and easier for readers to remember.

• Our new skincare line is natural, nourishing, nurturing.
• We’re committed to innovation, integrity, and impact.
• Join us on a journey to a healthier, happier, and more fulfilling life.

Bottom line : The power of three is simple and undeniable when it comes to crafting sticky messages. Use it for slogans, taglines, and when highlighting key benefits to create marketing content that lingers in the minds of readers.

5. Be specific and avoid generalities to increase credibility

Have you heard the saying, "Specific sell; generalities repel"?

Have you heard the saying, Specifics sell; generalities repel ?

Writing in generalities opens the door for readers to object and ask questions. It may even drive readers away, towards Closed Lost .

Writing with specificity answers reader questions and overcomes objections—in advance.

Concrete details build trust and draw readers into your world, whereas vague statements undermine your message. Specific details paint vivid pictures, making your content authentic and persuasive.

• Before : A lot of people like our product.
• After : More than 5,000 customers rated our product five stars, praising its ease of use and transformative results.

Here, the switch from the vague, a lot, to the specific, 5,000+ reviews, opens the door to instant trust. The added detail about what's liked makes the text even more persuasive and implies that the reader will have a similar, positive experience.

Bottom line : Specificity builds trust and overcomes objections before they even arise. Swap out vague phrases for precise details and numbers to make your content infinitely more persuasive.

Try it yourself—and stay tuned for Part 2

Inspired to give these tips a try? Share a sentence you've revised using these tips in the comments below.

And for even more guidance in crafting captivating content, sign up to receive the rest of the tips in this series.

In the next article, I’ll share five more writing tips to help you improve readability and add clarity and authority. Stay tuned!

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